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Report
Consumer Health in Azerbaijan
Market Direction I 2024-09-17 I 84 Pages I Euromonitor
Consumer health in Azerbaijan is expanding in 2024 in current value terms and is in an advantageous position, with the state tightening controls over grey imports and dietary supplements, with the registration of these drugs having become more rigorous and complicated. Due to geopolitical instability and its impact on Azerbaijan's economy, the purchasing power of the population has decreased. As a result, some categories of consumer health have been reporting declining sales in volume terms. Non...
Euromonitor International's Consumer Health in Azerbaijan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. Forecasts to 2028 illustrate how the market is set to change.
Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Consumer Health market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Consumer Health in Azerbaijan
Euromonitor International
September 2024
List Of Contents And Tables
CONSUMER HEALTH IN AZERBAIJAN
EXECUTIVE SUMMARY
Consumer health in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer health?
MARKET INDICATORS
Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2019-2024
Table 2 Life Expectancy at Birth 2019-2024
MARKET DATA
Table 3 Sales of Consumer Health by Category: Value 2019-2024
Table 4 Sales of Consumer Health by Category: % Value Growth 2019-2024
Table 5 NBO Company Shares of Consumer Health: % Value 2020-2024
Table 6 LBN Brand Shares of Consumer Health: % Value 2021-2024
Table 7 Penetration of Private Label by Category: % Value 2019-2024
Table 8 Distribution of Consumer Health by Format: % Value 2019-2024
Table 9 Distribution of Consumer Health by Format and Category: % Value 2024
Table 10 Forecast Sales of Consumer Health by Category: Value 2024-2029
Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2024-2029
APPENDIX
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
SOURCES
Summary 1 Research Sources
ANALGESICS IN AZERBAIJAN
KEY DATA FINDINGS
2024 DEVELOPMENTS
Sales of analgesics in decline as economic pressures inform purchasing decisions
Shortage of aspirin leads to an increased demand for other types of analgesics
Cardiomagnyl continues to lead
PROSPECTS AND OPPORTUNITIES
Sales of topical analgesics/anaesthetic expected to stagnate
Panadol and Nurofen seen to have strong potential
Competition between players in the analgesics category will intensify.
CATEGORY DATA
Table 12 Sales of Analgesics by Category: Value 2019-2024
Table 13 Sales of Analgesics by Category: % Value Growth 2019-2024
Table 14 NBO Company Shares of Analgesics: % Value 2020-2024
Table 15 LBN Brand Shares of Analgesics: % Value 2021-2024
Table 16 Forecast Sales of Analgesics by Category: Value 2024-2029
Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2024-2029
COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN AZERBAIJAN
KEY DATA FINDINGS
2024 DEVELOPMENTS
Cough, cold and allergy (hay fever) remedies seeing a more stable performance
Demand for allergy remedies on the rise as consumers become more health conscious
Nasal sprays recommended for various symptoms
PROSPECTS AND OPPORTUNITIES
The competitive landscape could undergo further changes as players battle for share
Affordability likely to influence the competitive landscape
Herbal preparations likely to retain their relevance thanks to a safer image
CATEGORY DATA
Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2019-2024
Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2019-2024
Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2020-2024
Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2021-2024
Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2024-2029
Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2024-2029
DIGESTIVE REMEDIES IN AZERBAIJAN
KEY DATA FINDINGS
2024 DEVELOPMENTS
Digestive remedies reports a further drop in demand in 2024 as sales continue to stabilise in the wake of the pandemic
Brand loyalty persists despite the challenging economic environment
Laxatives provides some relief in a challenging market
PROSPECTS AND OPPORTUNITIES
Digestive remedies expected to see a more stable performance over the forecast period
Category maturity and consumers leading healthier lifestyles the main threats to growth
Price-sensitive Azerbaijanis likely to seek out the best deals
CATEGORY DATA
Table 24 Sales of Digestive Remedies by Category: Value 2019-2024
Table 25 Sales of Digestive Remedies by Category: % Value Growth 2019-2024
Table 26 NBO Company Shares of Digestive Remedies: % Value 2020-2024
Table 27 LBN Brand Shares of Digestive Remedies: % Value 2021-2024
Table 28 Forecast Sales of Digestive Remedies by Category: Value 2024-2029
Table 29 Forecast Sales of Digestive Remedies by Category: % Value Growth 2024-2029
DERMATOLOGICALS IN AZERBAIJAN
KEY DATA FINDINGS
2024 DEVELOPMENTS
Mixed performances seen within dermatologicals in 2024
International players dominate
Medicated shampoos in decline as consumers have other priorities
PROSPECTS AND OPPORTUNITIES
Dermatologicals set to continue on a moderate growth path
A children-first approach to budgeting should benefit sales of paediatric dermatologicals
Improved education and awareness, changing lifestyles and climate change some of the factors that are expected to influence demand
CATEGORY DATA
Table 30 Sales of Dermatologicals by Category: Value 2019-2024
Table 31 Sales of Dermatologicals by Category: % Value Growth 2019-2024
Table 32 NBO Company Shares of Dermatologicals: % Value 2020-2024
Table 33 LBN Brand Shares of Dermatologicals: % Value 2021-2024
Table 34 Forecast Sales of Dermatologicals by Category: Value 2024-2029
Table 35 Forecast Sales of Dermatologicals by Category: % Value Growth 2024-2029
WOUND CARE IN AZERBAIJAN
KEY DATA FINDINGS
2024 DEVELOPMENTS
Wound care sales in decline as economic pressures take their toll
Lack of brand loyalty with price the main influence on demand
Price stability not enough to boost demand
PROSPECTS AND OPPORTUNITIES
Wound care set for a return to growth but its recovery will be muted
Increasing health education and awareness could influence the market
Increase in sport and fitness activities bodes well for wound care
CATEGORY DATA
Table 36 Sales of Wound Care by Category: Value 2019-2024
Table 37 Sales of Wound Care by Category: % Value Growth 2019-2024
Table 38 NBO Company Shares of Wound Care: % Value 2020-2024
Table 39 LBN Brand Shares of Wound Care: % Value 2021-2024
Table 40 Forecast Sales of Wound Care by Category: Value 2024-2029
Table 41 Forecast Sales of Wound Care by Category: % Value Growth 2024-2029
VITAMINS IN AZERBAIJAN
KEY DATA FINDINGS
2024 DEVELOPMENTS
Demand for vitamins remains stable in most categories with multivitamins remaining the big winner
The range of vitamin D products is expanding as demand grows
Vitamin B benefiting from its mood boosting claims
PROSPECTS AND OPPORTUNITIES
Demand for multivitamins set to be the backbone of growth in sales of vitamins
The habit of supporting immunity stimulates the demand for vitamin C.
Competition in vitamins likely to remain focused on affordable imported brands
CATEGORY DATA
Table 42 Sales of Vitamins by Category: Value 2019-2024
Table 43 Sales of Vitamins by Category: % Value Growth 2019-2024
Table 44 Sales of Multivitamins by Positioning: % Value 2019-2024
Table 45 NBO Company Shares of Vitamins: % Value 2020-2024
Table 46 LBN Brand Shares of Vitamins: % Value 2021-2024
Table 47 Forecast Sales of Vitamins by Category: Value 2024-2029
Table 48 Forecast Sales of Vitamins by Category: % Value Growth 2024-2029
DIETARY SUPPLEMENTS IN AZERBAIJAN
KEY DATA FINDINGS
2024 DEVELOPMENTS
New regulations to control and monitor imports puts pressure on sales of dietary supplements
Dietary supplements no longer available on prescription
Competition intensifying as consumers look for the best value
PROSPECTS AND OPPORTUNITIES
New regulations or the sale and recommendation of dietary supplements could present a significant obstacle to growth
Prices likely to remain stable due to challenging economic conditions
A number of local companies may curtail their activities.
CATEGORY DATA
Table 49 Sales of Dietary Supplements by Category: Value 2019-2024
Table 50 Sales of Dietary Supplements by Category: % Value Growth 2019-2024
Table 51 Sales of Dietary Supplements by Positioning: % Value 2019-2024
Table 52 NBO Company Shares of Dietary Supplements: % Value 2020-2024
Table 53 LBN Brand Shares of Dietary Supplements: % Value 2021-2024
Table 54 Forecast Sales of Dietary Supplements by Category: Value 2024-2029
Table 55 Forecast Sales of Dietary Supplements by Category: % Value Growth 2024-2029
WEIGHT MANAGEMENT AND WELLBEING IN AZERBAIJAN
KEY DATA FINDINGS
2024 DEVELOPMENTS
Another tough year for weight management and wellbeing as consumers become more price sensitive
Local brands retain a competitive advantage with Herba Flora on the rise
Slimming teas benefiting from their healthier image
PROSPECTS AND OPPORTUNITIES
Weight management and wellbeing seen to have limited growth prospects
Grey imports expected to decrease as the government steps in
Social media becoming an increasingly important tool for marketing weight management and wellbeing
CATEGORY DATA
Table 56 Sales of Weight Management and Wellbeing by Category: Value 2019-2024
Table 57 Sales of Weight Management and Wellbeing by Category: % Value Growth 2019-2024
Table 58 NBO Company Shares of Weight Management and Wellbeing: % Value 2020-2024
Table 59 LBN Brand Shares of Weight Management and Wellbeing: % Value 2021-2024
Table 60 Forecast Sales of Weight Management and Wellbeing by Category: Value 2024-2029
Table 61 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2024-2029
SPORTS NUTRITION IN AZERBAIJAN
KEY DATA FINDINGS
2024 DEVELOPMENTS
Sports nutrition maintains its dynamic growth momentum as consumers become fitter, healthier and more productive
Imported brands dominate
Protein/energy bars remains the most popular area of sports nutrition
PROSPECTS AND OPPORTUNITIES
More affordable Turkish brands could be key to maintaining growth momentum
Social media marketing expected to become more widespread
The use of organic ingredients is gaining momentum
CATEGORY DATA
Table 62 Sales of Sports Nutrition by Category: Value 2019-2024
Table 63 Sales of Sports Nutrition by Category: % Value Growth 2019-2024
Table 64 NBO Company Shares of Sports Nutrition: % Value 2020-2024
Table 65 LBN Brand Shares of Sports Nutrition: % Value 2021-2024
Table 66 Forecast Sales of Sports Nutrition by Category: Value 2024-2029
Table 67 Forecast Sales of Sports Nutrition by Category: % Value Growth 2024-2029
HERBAL/TRADITIONAL PRODUCTS IN AZERBAIJAN
KEY DATA FINDINGS
2024 DEVELOPMENTS
Herbal/traditional products benefit from their safer image
Competition remains highly fragmented
Herbal/traditional cough, cold and allergy (hay fever) remedies seen as a safer option by parents
PROSPECTS AND OPPORTUNITIES
Increased regulation could limit the growth of herbal/traditional dietary supplements
Good prospects for the development of local and Turkish brands
Herbal/traditional dermatologicals unlikely to find an audience
CATEGORY DATA
Table 68 Sales of Herbal/Traditional Products: Value 2019-2024
Table 69 Sales of Herbal/Traditional Products: % Value Growth 2019-2024
Table 70 NBO Company Shares of Herbal/Traditional Products: % Value 2020-2024
Table 71 LBN Brand Shares of Herbal/Traditional Products: % Value 2021-2024
Table 72 Forecast Sales of Herbal/Traditional Products: Value 2024-2029
Table 73 Forecast Sales of Herbal/Traditional Products: % Value Growth 2024-2029
PAEDIATRIC CONSUMER HEALTH IN AZERBAIJAN
KEY DATA FINDINGS
2024 DEVELOPMENTS
Transmission of viruses has increased with the end of the pandemic
Paediatric analgesics under a cloud due to financial pressures and supply issues
Paediatric allergy remedies benefiting from new usage as a treatment for cold/flu symptoms
PROSPECTS AND OPPORTUNITIES
Local brands unlikely to make a significant mark in paediatric consumer health
Price is of secondary importance as consumers turn to tried and trusted products
Mixed outlook for paediatric consumer health
CATEGORY DATA
Table 74 Sales of Paediatric Consumer Health by Category: Value 2019-2024
Table 75 Sales of Paediatric Consumer Health by Category: % Value Growth 2019-2024
Table 76 Forecast Sales of Paediatric Consumer Health by Category: Value 2024-2029
Table 77 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2024-2029
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