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Report
Consumer Health in Austria
Market Direction I 2023-10-27 I 111 Pages I Euromonitor
The World Health Organisation declared the end of the COVID-19 health crisis in 2023 with this having an overall negative impact on sales of consumer health in retail volume terms. For example, demand for products with a strong focus on immune health such as vitamins and echinacea has seen a significant slump. Furthermore, there has also been a drop in demand for products that treat the symptoms of COVID-19, including some analgesics and cough and cold remedies, including pharyngeal preparations...
Euromonitor International's Consumer Health in Austria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Consumer Health market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Consumer Health in Austria
Euromonitor International
October 2023
List Of Contents And Tables
CONSUMER HEALTH IN AUSTRIA
EXECUTIVE SUMMARY
Consumer health in 2023: The big picture
2023 key trends
Competitive landscape
Retailing developments
What next for consumer health?
MARKET INDICATORS
Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2018-2023
Table 2 Life Expectancy at Birth 2018-2023
MARKET DATA
Table 3 Sales of Consumer Health by Category: Value 2018-2023
Table 4 Sales of Consumer Health by Category: % Value Growth 2018-2023
Table 5 NBO Company Shares of Consumer Health: % Value 2019-2023
Table 6 LBN Brand Shares of Consumer Health: % Value 2020-2023
Table 7 Penetration of Private Label in Consumer Health by Category: % Value 2018-2023
Table 8 Distribution of Consumer Health by Format: % Value 2018-2023
Table 9 Distribution of Consumer Health by Format and Category: % Value 2023
Table 10 Forecast Sales of Consumer Health by Category: Value 2023-2028
Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2023-2028
APPENDIX
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
Summary 1 OTC: Switches 2022-2023
DISCLAIMER
DEFINITIONS
SOURCES
Summary 2 Research Sources
ANALGESICS IN AUSTRIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Volume sales hit hard as inflation takes its toll on sales
Signs of promise as consumers return to their pre-pandemic lifestyles
Bayer retains the lead thanks to ongoing investment in new product development and marketing
PROSPECTS AND OPPORTUNITIES
Bright outlook for analgesics
Focus on health and wellbeing could potentially undermine demand for analgesics
Distribution expected to remain focused on pharmacies due to strict controls
CATEGORY DATA
Table 12 Sales of Analgesics by Category: Value 2018-2023
Table 13 Sales of Analgesics by Category: % Value Growth 2018-2023
Table 14 NBO Company Shares of Analgesics: % Value 2019-2023
Table 15 LBN Brand Shares of Analgesics: % Value 2020-2023
Table 16 Forecast Sales of Analgesics by Category: Value 2023-2028
Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2023-2028
COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN AUSTRIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Demand stabilises after a strong year in 2022
Medicated confectionery the big winner in 2023
Little change in the competitive landscape as consumers rely on trusted brands
PROSPECTS AND OPPORTUNITIES
Modest but positive outlook for cough, cold and allergy (hay fever) remedies as life returns to relative normality
Increase in allergy sufferers set to boost sales
Positive and negative trends expected to cancel each other to an extent
CATEGORY DATA
Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2018-2023
Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2018-2023
Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2019-2023
Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2020-2023
Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2023-2028
Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2023-2028
DIGESTIVE REMEDIES IN AUSTRIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Digestive remedies sees declining demand as financial pressures take their toll on consumer spending
Alka-Seltzer and Iberogast exit the market putting a further dent in the sales of digestive remedies in 2023
Pharmacies losing share as consumers go in search of convenience
PROSPECTS AND OPPORTUNITIES
Busy, modern lifestyles likely to continue fuelling steady demand for digestive remedies
Uptick in travel should boost sales of motion sickness remedies
Little change anticipated in the competitive landscape due to strong brand loyalty
CATEGORY DATA
Table 24 Sales of Digestive Remedies by Category: Value 2018-2023
Table 25 Sales of Digestive Remedies by Category: % Value Growth 2018-2023
Table 26 NBO Company Shares of Digestive Remedies: % Value 2019-2023
Table 27 LBN Brand Shares of Digestive Remedies: % Value 2020-2023
Table 28 Forecast Sales of Digestive Remedies by Category: Value 2023-2028
Table 29 Forecast Sales of Digestive Remedies by Category: % Value Growth 2023-2028
DERMATOLOGICALS IN AUSTRIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Economic pressures take their toll on volume sales of dermatologicals
Consumers seek out alternatives to dermatologicals for health and financial reasons
Bayer retains the lead with strong brand portfolio
PROSPECTS AND OPPORTUNITIES
Brighter outlook for dermatologicals as life returns to relative normality
Hair loss treatments set to benefit from growing focus on the importance of self-image
Dermocosmetics expected to present an obstacle to growth
CATEGORY DATA
Table 30 Sales of Dermatologicals by Category: Value 2018-2023
Table 31 Sales of Dermatologicals by Category: % Value Growth 2018-2023
Table 32 NBO Company Shares of Dermatologicals: % Value 2019-2023
Table 33 LBN Brand Shares of Dermatologicals: % Value 2020-2023
Table 34 LBN Brand Shares of Hair Loss Treatments: % Value 2020-2023
Table 35 Forecast Sales of Dermatologicals by Category: Value 2023-2028
Table 36 Forecast Sales of Dermatologicals by Category: % Value Growth 2023-2028
NRT SMOKING CESSATION AIDS IN AUSTRIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Large numbers of smokers still looking to quit
NRT gum remains the most popular choice and the top performer
Limited distribution reach remains an obstacle to growth
PROSPECTS AND OPPORTUNITIES
NRT smoking cessation aids looks set to benefit from the large number of smokers who are still looking to quit
Little change expected in the competitive landscape due to dominance of existing players
NRT lozenges could benefit from new flavour options
CATEGORY INDICATORS
Table 37 Number of Smokers by Gender 2018-2023
CATEGORY DATA
Table 38 Sales of NRT Smoking Cessation Aids by Category: Value 2018-2023
Table 39 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2018-2023
Table 40 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2019-2023
Table 41 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2020-2023
Table 42 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2023-2028
Table 43 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2023-2028
SLEEP AIDS IN AUSTRIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Demand for sleep aids dips but remains above pre-pandemic levels
Sleep aids faces competition from holistic health practices
Herbal/traditional sleep aids continue to dominate the competitive landscape due to safer image
PROSPECTS AND OPPORTUNITIES
Sleep aids likely to benefit from being a convenient solution for busy consumers
Herbal/traditional sleep aids set to maintain their dominance
New product formats could help add to the appeal of sleep aids
CATEGORY DATA
Table 44 Sales of Sleep Aids: Value 2018-2023
Table 45 Sales of Sleep Aids: % Value Growth 2018-2023
Table 46 NBO Company Shares of Sleep Aids: % Value 2019-2023
Table 47 LBN Brand Shares of Sleep Aids: % Value 2020-2023
Table 48 Forecast Sales of Sleep Aids: Value 2023-2028
Table 49 Forecast Sales of Sleep Aids: % Value Growth 2023-2028
EYE CARE IN AUSTRIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Despite rising incidence of eye complaints demand for eye care drops as prices rise
Allergy eye care struggling to find an audience
Rx sales put a dent in OTC eye care as consumers seek out professional advice
PROSPECTS AND OPPORTUNITIES
Ageing population and rising use of digital screens likely to be key growth drivers
Brand loyalty likely to continue influencing demand over the forecast period
Pharmacies likely to play a key role in the future of eye care
CATEGORY DATA
Table 50 Sales of Eye Care by Category: Value 2018-2023
Table 51 Sales of Eye Care by Category: % Value Growth 2018-2023
Table 52 NBO Company Shares of Eye Care: % Value 2019-2023
Table 53 LBN Brand Shares of Eye Care: % Value 2020-2023
Table 54 Forecast Sales of Eye Care by Category: Value 2023-2028
Table 55 Forecast Sales of Eye Care by Category: % Value Growth 2023-2028
WOUND CARE IN AUSTRIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Wound care sales continue to fall as consumers stop stockpiling products
Product variety helps to add value in wound care
First aid kits continues to see declining sales due to economic factors and a drop in new drivers
PROSPECTS AND OPPORTUNITIES
Steady if unspectacular growth predicted for wound care
Sales of first aid kits likely to remain reliant on drivers for sales
New product development likely to remain a key feature of wound care as players fight for share
CATEGORY DATA
Table 56 Sales of Wound Care by Category: Value 2018-2023
Table 57 Sales of Wound Care by Category: % Value Growth 2018-2023
Table 58 NBO Company Shares of Wound Care: % Value 2019-2023
Table 59 LBN Brand Shares of Wound Care: % Value 2020-2023
Table 60 Forecast Sales of Wound Care by Category: Value 2023-2028
Table 61 Forecast Sales of Wound Care by Category: % Value Growth 2023-2028
VITAMINS IN AUSTRIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
The end of the pandemic spells bad news for sales of vitamins
Consumers turn their back on immune boosting vitamins as their priorities change
Little change in the competitive landscape as leading players continue to invest in updating and improving their portfolios
PROSPECTS AND OPPORTUNITIES
Opposing trends expected to lead to sales stagnating over the forecast period
Multivitamins represent value and convenience while vitamin E set to benefit from focus on beauty and self-image
Subscription sales offer big potential for vitamins
CATEGORY DATA
Table 62 Sales of Vitamins by Category: Value 2018-2023
Table 63 Sales of Vitamins by Category: % Value Growth 2018-2023
Table 64 Sales of Multivitamins by Positioning: % Value 2018-2023
Table 65 NBO Company Shares of Vitamins: % Value 2019-2023
Table 66 LBN Brand Shares of Vitamins: % Value 2020-2023
Table 67 Forecast Sales of Vitamins by Category: Value 2023-2028
Table 68 Forecast Sales of Vitamins by Category: % Value Growth 2023-2028
DIETARY SUPPLEMENTS IN AUSTRIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
A mixed outlook for dietary supplements as consumer priorities change
Shifting fortunes within dietary supplements
Richard Bittner maintains a healthy lead with its trusted Abtei brand
PROSPECTS AND OPPORTUNITIES
Bright outlook for dietary supplements as consumers look for convenient options to support their health goals
E-commerce looks set for further gains as consumers embrace convenient purchasing options
Ageing population likely to influence demand
CATEGORY DATA
Table 69 Sales of Dietary Supplements by Category: Value 2018-2023
Table 70 Sales of Dietary Supplements by Category: % Value Growth 2018-2023
Table 71 Sales of Dietary Supplements by Positioning: % Value 2018-2023
Table 72 NBO Company Shares of Dietary Supplements: % Value 2019-2023
Table 73 LBN Brand Shares of Dietary Supplements: % Value 2020-2023
Table 74 Forecast Sales of Dietary Supplements by Category: Value 2023-2028
Table 75 Forecast Sales of Dietary Supplements by Category: % Value Growth 2023-2028
WEIGHT MANAGEMENT AND WELLBEING IN AUSTRIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Economic pressures put a dent in sales of weight management and wellbeing in 2023
Slimming teas seen as a more natural aid to weight loss
E-commerce and direct selling benefit from the leading role of
PROSPECTS AND OPPORTUNITIES
Growing awareness of the importance of maintaining a healthy weight likely to support demand for weight management and wellbeing
Meal replacement should benefit from improved recipes while other categories are likely to stagnate
Herbalife expected to build on its strong lead thanks to flexible and adaptable weight loss programmes
CATEGORY DATA
Table 76 Sales of Weight Management and Wellbeing by Category: Value 2018-2023
Table 77 Sales of Weight Management and Wellbeing by Category: % Value Growth 2018-2023
Table 78 NBO Company Shares of Weight Management and Wellbeing: % Value 2019-2023
Table 79 LBN Brand Shares of Weight Management and Wellbeing: % Value 2020-2023
Table 80 Forecast Sales of Weight Management and Wellbeing by Category: Value 2023-2028
Table 81 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2023-2028
SPORTS NUTRITION IN AUSTRIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Volume sales continue to climb in 2023 boosted by a renewed focus on health and fitness
Sports protein products reaching a wider audience as distribution expands
Sports protein powder benefiting from entry into more mainstream retail channels
PROSPECTS AND OPPORTUNITIES
As consumers become more active demand for sports nutrition should grow
An expanding consumer base spells good news for sports nutrition
Leading players expected to continue benefiting from well-established position in the market
CATEGORY DATA
Table 82 Sales of Sports Nutrition by Category: Value 2018-2023
Table 83 Sales of Sports Nutrition by Category: % Value Growth 2018-2023
Table 84 NBO Company Shares of Sports Nutrition: % Value 2019-2023
Table 85 LBN Brand Shares of Sports Nutrition: % Value 2020-2023
Table 86 Forecast Sales of Sports Nutrition by Category: Value 2023-2028
Table 87 Forecast Sales of Sports Nutrition by Category: % Value Growth 2023-2028
HERBAL/TRADITIONAL PRODUCTS IN AUSTRIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Questions around efficacy continue to limit demand for herbal/traditional products in many areas of consumer health
Strong demand for medicated confectionery continues to prop up sales
Consumers turn to herbal/traditional dietary supplements as a safer and more natural option
PROSPECTS AND OPPORTUNITIES
Herbal/traditional products set to continue on a steady growth path with further obstacles and opportunities
Herbal/traditional products should benefit from perceptions of being gentler and less addictive
Distribution unlikely to change dramatically but competitive landscape could benefit from the entrance of new players
CATEGORY DATA
Table 88 Sales of Herbal/Traditional Products by Category: Value 2018-2023
Table 89 Sales of Herbal/Traditional Products by Category: % Value Growth 2018-2023
Table 90 NBO Company Shares of Herbal/Traditional Products: % Value 2019-2023
Table 91 LBN Brand Shares of Herbal/Traditional Products: % Value 2020-2023
Table 92 Forecast Sales of Herbal/Traditional Products by Category: Value 2023-2028
Table 93 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2023-2028
PAEDIATRIC CONSUMER HEALTH IN AUSTRIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Demand for paediatric consumer health in decline as consumers seek safer options
Lack of trust in paediatric consumer health continues to limit demand
Return to pre-pandemic lifestyles triggers digestive complaints
PROSPECTS AND OPPORTUNITIES
Paediatric consumer health unlikely to see significant growth
Consolidated competitive landscape unlikely to see much movement
Consumers likely to continue putting their faith in pharmacies when it comes to their childrens health
CATEGORY DATA
Table 94 Sales of Paediatric Consumer Health by Category: Value 2018-2023
Table 95 Sales of Paediatric Consumer Health by Category: % Value Growth 2018-2023
Table 96 NBO Company Shares of Paediatric Consumer Health: % Value 2019-2023
Table 97 LBN Brand Shares of Paediatric Consumer Health: % Value 2020-2023
Table 98 Forecast Sales of Paediatric Consumer Health by Category: Value 2023-2028
Table 99 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2023-2028
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