Report

Consumer Health in Australia
Euromonitor International
September 2023

List Of Contents And Tables

CONSUMER HEALTH IN AUSTRALIA
EXECUTIVE SUMMARY
Consumer health in 2023: The big picture
2023 key trends
Competitive landscape
Retailing developments
What next for consumer health?
MARKET INDICATORS
Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2018-2023
Table 2 Life Expectancy at Birth 2018-2023
MARKET DATA
Table 3 Sales of Consumer Health by Category: Value 2018-2023
Table 4 Sales of Consumer Health by Category: % Value Growth 2018-2023
Table 5 NBO Company Shares of Consumer Health: % Value 2019-2023
Table 6 LBN Brand Shares of Consumer Health: % Value 2020-2023
Table 7 Penetration of Private Label in Consumer Health by Category: % Value 2018-2023
Table 8 Distribution of Consumer Health by Format: % Value 2018-2023
Table 9 Distribution of Consumer Health by Format and Category: % Value 2023
Table 10 Forecast Sales of Consumer Health by Category: Value 2023-2028
Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2023-2028
APPENDIX
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
SOURCES
Summary 1 Research Sources
ANALGESICS IN AUSTRALIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Analgesics sees strong growth amidst extended season for illness
GSK Consumer Healthcare launches new range of natural acetaminophen, PanaNatra
Pharmacies trends downwards, but remains the leading channel for analgesics
PROSPECTS AND OPPORTUNITIES
Steady growth expected for analgesics, but lack of new competing brands
The TGA outlines plans to reduce the pack size of acetaminophen in Australia
Ageing population will keep demand for analgesics high
CATEGORY DATA
Table 12 Sales of Analgesics by Category: Value 2018-2023
Table 13 Sales of Analgesics by Category: % Value Growth 2018-2023
Table 14 NBO Company Shares of Analgesics: % Value 2019-2023
Table 15 LBN Brand Shares of Analgesics: % Value 2020-2023
Table 16 Forecast Sales of Analgesics by Category: Value 2023-2028
Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2023-2028
COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN AUSTRALIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Strong growth for cough, cold and allergy remedies amidst widespread flu, and low vaccination rates
Key players continue to dominate the Australian market
Several cough remedies recalled in Australia for containing pholcodine
PROSPECTS AND OPPORTUNITIES
Changing regulation for cough remedies a reality check for manufacturers
Pharyngeal preparations expected to continue beating medicated confectionery in the battle of throat lozenges
More Australians expected to suffer symptoms of hay fever, driving growth for antihistamines/allergy remedies
CATEGORY DATA
Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2018-2023
Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2018-2023
Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2019-2023
Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2020-2023
Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2023-2028
Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2023-2028
DIGESTIVE REMEDIES IN AUSTRALIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Diarrhoeal remedies posts strong growth amidst rising cases of gastroenteritis
Hydralyte outpaces growth of many competing brands and dominates diarrhoeal remedies
Antacids and laxatives are key categories, as health issues are on the rise for Australians
PROSPECTS AND OPPORTUNITIES
Digestive remedies will continue to play an important role in the lives of many Australians
Dairy products increase their focus on probiotics and improving gut health
Key brands expected to maintain their dominance of digestive remedies
CATEGORY DATA
Table 24 Sales of Digestive Remedies by Category: Value 2018-2023
Table 25 Sales of Digestive Remedies by Category: % Value Growth 2018-2023
Table 26 NBO Company Shares of Digestive Remedies: % Value 2019-2023
Table 27 LBN Brand Shares of Digestive Remedies: % Value 2020-2023
Table 28 Forecast Sales of Digestive Remedies by Category: Value 2023-2028
Table 29 Forecast Sales of Digestive Remedies by Category: % Value Growth 2023-2028
DERMATOLOGICALS IN AUSTRALIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Key dermatologicals categories continue to see steady growth
Strong competitive landscape, with multiple brands fighting for share
Skin health is a key area of focus for Australian consumers
PROSPECTS AND OPPORTUNITIES
Hair loss a growing concern for Australians amidst an ageing population
Forecast growth for e-commerce slow, as pharmacies expected to be the main distribution channel
Declining birth rate could slow growth of nappy (diaper) rash treatments
CATEGORY DATA
Table 30 Sales of Dermatologicals by Category: Value 2018-2023
Table 31 Sales of Dermatologicals by Category: % Value Growth 2018-2023
Table 32 NBO Company Shares of Dermatologicals: % Value 2019-2023
Table 33 LBN Brand Shares of Dermatologicals: % Value 2020-2023
Table 34 LBN Brand Shares of Hair Loss Treatments: % Value 2020-2023
Table 35 Forecast Sales of Dermatologicals by Category: Value 2023-2028
Table 36 Forecast Sales of Dermatologicals by Category: % Value Growth 2023-2028
NRT SMOKING CESSATION AIDS IN AUSTRALIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Awareness of the negative impacts of smoking help fuel growth of NRT smoking cessation aids
NRT gum and NRT patches are the key categories
Lack of competition, with Nicorette headlining growth
PROSPECTS AND OPPORTUNITIES
Australia ramps up its anti-smoking campaign through higher tax rates
Younger consumers less likely to start smoking, but vaping is a concern for the youth population
NRT smoking cessation aids likely to remain static, with limited new developments
CATEGORY INDICATORS
Table 37 Number of Smokers by Gender 2018-2023
CATEGORY DATA
Table 38 Sales of NRT Smoking Cessation Aids by Category: Value 2018-2023
Table 39 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2018-2023
Table 40 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2019-2023
Table 41 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2020-2023
Table 42 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2023-2028
Table 43 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2023-2028
SLEEP AIDS IN AUSTRALIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Consumers recognise the importance of quality sleep, increasing demand for sleep aids
Sleep aids competes with multiple other categories aiming to improve sleep quality
Dozile is the clear leader in a relatively small category
PROSPECTS AND OPPORTUNITIES
Poor sleep quality amongst young Australians will maintain rising demand for sleep aids
Convenience and ease of access may favour competing products over sleep aids
Stress and anxiety levels expected to rise amongst the Australian population
CATEGORY DATA
Table 44 Sales of Sleep Aids: Value 2018-2023
Table 45 Sales of Sleep Aids: % Value Growth 2018-2023
Table 46 NBO Company Shares of Sleep Aids: % Value 2019-2023
Table 47 LBN Brand Shares of Sleep Aids: % Value 2020-2023
Table 48 Forecast Sales of Sleep Aids: Value 2023-2028
Table 49 Forecast Sales of Sleep Aids: % Value Growth 2023-2028
EYE CARE IN AUSTRALIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Australians are suffering from a deterioration of eye health over time
Time spent on screens rapidly increases over the last five years
Australians are more vulnerable to allergies during the extended hay fever season
PROSPECTS AND OPPORTUNITIES
Eye care products will be more important for consumers as screen usage increases amongst Australians
Australia's ageing population at greater risk of dry eyes
CATEGORY DATA
Table 50 Sales of Eye Care by Category: Value 2018-2023
Table 51 Sales of Eye Care by Category: % Value Growth 2018-2023
Table 52 NBO Company Shares of Eye Care: % Value 2019-2023
Table 53 LBN Brand Shares of Eye Care: % Value 2020-2023
Table 54 Forecast Sales of Eye Care by Category: Value 2023-2028
Table 55 Forecast Sales of Eye Care by Category: % Value Growth 2023-2028
WOUND CARE IN AUSTRALIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Increasing demand for wound care as life returns to normal for Australians
Lack of product development and competition leads to stagnant shares
Supermarkets stronger in wound care than in other OTC categories
PROSPECTS AND OPPORTUNITIES
Steady increase forecast for wound care, despite maturity
Potential for further improvement in environmental sustainability
Innovation forecast to be minimal, with limited new product development
CATEGORY DATA
Table 56 Sales of Wound Care by Category: Value 2018-2023
Table 57 Sales of Wound Care by Category: % Value Growth 2018-2023
Table 58 NBO Company Shares of Wound Care: % Value 2019-2023
Table 59 LBN Brand Shares of Wound Care: % Value 2020-2023
Table 60 Forecast Sales of Wound Care by Category: Value 2023-2028
Table 61 Forecast Sales of Wound Care by Category: % Value Growth 2023-2028
VITAMINS IN AUSTRALIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Volume growth tempered by rising unit prices and inflationary pressures
New launches contribute to continued value growth for multivitamins
Format innovation is growing the consumer base
PROSPECTS AND OPPORTUNITIES
Sales of immunity vitamins set to normalise
Personalisation represents a key opportunity for e-commerce
Format innovation expected to continue driving growth
CATEGORY DATA
Table 62 Sales of Vitamins by Category: Value 2018-2023
Table 63 Sales of Vitamins by Category: % Value Growth 2018-2023
Table 64 Sales of Multivitamins by Positioning: % Value 2018-2023
Table 65 NBO Company Shares of Vitamins: % Value 2019-2023
Table 66 LBN Brand Shares of Vitamins: % Value 2020-2023
Table 67 Forecast Sales of Vitamins by Category: Value 2023-2028
Table 68 Forecast Sales of Vitamins by Category: % Value Growth 2023-2028
DIETARY SUPPLEMENTS IN AUSTRALIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Rising cost-of-living pressures and squeezed discretionary spending place short-term pressure on consumers
Products targeting holistic health are growing in popularity
Beauty from within and women's health positioning drive supplements consumption
PROSPECTS AND OPPORTUNITIES
Demographic shifts and evolving consumer base are transforming dietary supplements and driving format innovation
Mental health and wellbeing set to emerge as a key positioning in the long term
Blackmores acquisition, and growing consumer interest in supporting gut health
CATEGORY DATA
Table 69 Sales of Dietary Supplements by Category: Value 2018-2023
Table 70 Sales of Dietary Supplements by Category: % Value Growth 2018-2023
Table 71 Sales of Dietary Supplements by Positioning: % Value 2018-2023
Table 72 NBO Company Shares of Dietary Supplements: % Value 2019-2023
Table 73 LBN Brand Shares of Dietary Supplements: % Value 2020-2023
Table 74 Forecast Sales of Dietary Supplements by Category: Value 2023-2028
Table 75 Forecast Sales of Dietary Supplements by Category: % Value Growth 2023-2028
WEIGHT MANAGEMENT AND WELLBEING IN AUSTRALIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Meal replacement products lose favour amidst competition from other categories
Social media campaigning a blueprint for success in a digital era
New flavours and plant-based options introduced to maintain consumers' interest
PROSPECTS AND OPPORTUNITIES
Consumers expected to gradually shift to other forms of weight and diet management
Overall health of Australians expected to worsen over the forecast period
Weight management and wellbeing an important tool for the ageing population
CATEGORY DATA
Table 76 Sales of Weight Management and Wellbeing by Category: Value 2018-2023
Table 77 Sales of Weight Management and Wellbeing by Category: % Value Growth 2018-2023
Table 78 NBO Company Shares of Weight Management and Wellbeing: % Value 2019-2023
Table 79 LBN Brand Shares of Weight Management and Wellbeing: % Value 2020-2023
Table 80 Forecast Sales of Weight Management and Wellbeing by Category: Value 2023-2028
Table 81 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2023-2028
SPORTS NUTRITION IN AUSTRALIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Protein/energy bars sees dynamism, almost matching protein powder in terms of growth
Musashi continues to see dynamic growth in sports nutrition in Australia
Health food stores lose out to supermarkets and e-commerce
PROSPECTS AND OPPORTUNITIES
Sports nutrition appeals to more than gym-goers, as older Australians look for protein solutions
Sports protein RTD has potential for growth as consumers seek convenience
Plant-based protein positioned for strong growth over the forecast period
CATEGORY DATA
Table 82 Sales of Sports Nutrition by Category: Value 2018-2023
Table 83 Sales of Sports Nutrition by Category: % Value Growth 2018-2023
Table 84 NBO Company Shares of Sports Nutrition: % Value 2019-2023
Table 85 LBN Brand Shares of Sports Nutrition: % Value 2020-2023
Table 86 Forecast Sales of Sports Nutrition by Category: Value 2023-2028
Table 87 Forecast Sales of Sports Nutrition by Category: % Value Growth 2023-2028
HERBAL/TRADITIONAL PRODUCTS IN AUSTRALIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Herbal/traditional products sees continued growth due to health and wellness trend
Extended cold and flu season and low vaccination drive demand for herbal/traditional cough and cold remedies
Herbal/traditional products target sustainability claims for growth
PROSPECTS AND OPPORTUNITIES
Opportunity for natural cough remedies arising from changes in regulation of OTC cough medicines
Herbal/traditional sleep aids expected to continue to grow strongly
Growing demand for herbal/traditional products addressing women's health, ranging from analgesics to dietary supplements
CATEGORY DATA
Table 88 Sales of Herbal/Traditional Products by Category: Value 2018-2023
Table 89 Sales of Herbal/Traditional Products by Category: % Value Growth 2018-2023
Table 90 NBO Company Shares of Herbal/Traditional Products: % Value 2019-2023
Table 91 LBN Brand Shares of Herbal/Traditional Products: % Value 2020-2023
Table 92 Forecast Sales of Herbal/Traditional Products by Category: Value 2023-2028
Table 93 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2023-2028
PAEDIATRIC CONSUMER HEALTH IN AUSTRALIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Steady growth for paediatric OTC products as vaccination rates for children decline
Paediatric analgesics and cough/cold remedies suffer from supply shortages
Parental concern about children's health prompts spending on vitamins and dietary supplements
PROSPECTS AND OPPORTUNITIES
Uncertainty surrounding supply shortages of children's OTC products
Poor diet amongst Australians is leading to deficiencies in important vitamins
CATEGORY DATA
Table 94 Sales of Paediatric Consumer Health by Category: Value 2018-2023
Table 95 Sales of Paediatric Consumer Health by Category: % Value Growth 2018-2023
Table 96 NBO Company Shares of Paediatric Consumer Health: % Value 2019-2023
Table 97 LBN Brand Shares of Paediatric Consumer Health: % Value 2020-2023
Table 98 Forecast Sales of Paediatric Consumer Health by Category: Value 2023-2028
Table 99 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2023-2028