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Report
Consumer Health in Australia
Market Direction I 2022-11-15 I 115 Pages I Euromonitor
Australia reopened its borders in the first quarter of 2022 along with a relaxing of various restrictions. Thus, the country witnessed a greater resumption of normality, including the return to the workplace and more frequent socialising after two years of snap lockdowns. This has led to higher incidence of viruses such as influenza and other respiratory illnesses, supporting further demand for various consumer health products including cough, cold and allergy (hay fever) remedies, analgesics, m...
Euromonitor International's Consumer Health in Australia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2017-2021, allowing you to identify the sectors driving growth. Forecasts to 2026 illustrate how the market is set to change.
Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Consumer Health market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Consumer Health in Australia
Euromonitor International
November 2022
List Of Contents And Tables
CONSUMER HEALTH IN AUSTRALIA
EXECUTIVE SUMMARY
Consumer health in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for consumer health?
MARKET INDICATORS
Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2017-2022
Table 2 Life Expectancy at Birth 2017-2022
MARKET DATA
Table 3 Sales of Consumer Health by Category: Value 2017-2022
Table 4 Sales of Consumer Health by Category: % Value Growth 2017-2022
Table 5 NBO Company Shares of Consumer Health: % Value 2018-2022
Table 6 LBN Brand Shares of Consumer Health: % Value 2019-2022
Table 7 Penetration of Private Label in Consumer Health by Category: % Value 2017-2022
Table 8 Distribution of Consumer Health by Format: % Value 2017-2022
Table 9 Distribution of Consumer Health by Format and Category: % Value 2022
Table 10 Forecast Sales of Consumer Health by Category: Value 2022-2027
Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2022-2027
APPENDIX
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
Summary 1 OTC: Switches 2021-2022
DISCLAIMER
DEFINITIONS
SOURCES
Summary 2 Research Sources
ANALGESICS IN AUSTRALIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Rise in common colds and illnesses post-pandemic leads to further demand for analgesics in Australia
Panic buying continues to place pressure on supply chain of analgesics
Reckitt Benckiser (Australia) Pty Ltd launches next generation of Nurofen with Nurofen Meltlets
PROSPECTS AND OPPORTUNITIES
Growth rates to gradually normalise over forecast period but demand will remain high despite rising unit prices
Associated harmful side effects could trigger more conservative use of analgesics
Chronic pain expected to rise over the forecast period contributing to sales of analgesics
CATEGORY DATA
Table 12 Sales of Analgesics by Category: Value 2017-2022
Table 13 Sales of Analgesics by Category: % Value Growth 2017-2022
Table 14 NBO Company Shares of Analgesics: % Value 2018-2022
Table 15 LBN Brand Shares of Analgesics: % Value 2019-2022
Table 16 Forecast Sales of Analgesics by Category: Value 2022-2027
Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2022-2027
COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN AUSTRALIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Strong demand for combination products - cough, cold and allergy (hay fever) remedies due to surge in influenza cases
Free vaccine rollout to ramp up influenza vaccination rates
Johnson & Johnson strengthens leadership of cough, cold and allergy (hay fever) remedies in 2022
PROSPECTS AND OPPORTUNITIES
New product development expected to drive sales of cough, cold and allergy (hay fever) remedies
Stable demand for antihistamines/allergy remedies in line with greater mobility and climate change
CATEGORY DATA
Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2017-2022
Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2017-2022
Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2018-2022
Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2019-2022
Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2022-2027
Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2022-2027
DIGESTIVE REMEDIES IN AUSTRALIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Effects of COVID-19 help drive demand for diarrhoeal remedies
Unhealthy eating habits fuel growth of laxatives
Johnson & Johnson strengthens leadership of digestive remedies with wide product portfolio
PROSPECTS AND OPPORTUNITIES
Ageing demographic contributes to demand for digestive remedies
Threat of substitutes and healthier lifestyles can hinder stronger growth for digestive remedies
Slower rate of decline for H2 blockers but Australians now rely on alternatives
CATEGORY DATA
Table 24 Sales of Digestive Remedies by Category: Value 2017-2022
Table 25 Sales of Digestive Remedies by Category: % Value Growth 2017-2022
Table 26 NBO Company Shares of Digestive Remedies: % Value 2018-2022
Table 27 LBN Brand Shares of Digestive Remedies: % Value 2019-2022
Table 28 Forecast Sales of Digestive Remedies by Category: Value 2022-2027
Table 29 Forecast Sales of Digestive Remedies by Category: % Value Growth 2022-2027
DERMATOLOGICALS IN AUSTRALIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Higher stress levels and greater mobility drive demand for dermatologicals in 2022
Nappy (diaper) rash treatments benefits from temporary rise in birth rate during pandemic
Dermatologicals remains highly fragmented competitive landscape in Australia
PROSPECTS AND OPPORTUNITIES
Self-care and personal health and wellness trends expected to positively shape dermatologicals positively over the forecast period
Ageing population another contributing factor to growth of dermatologicals
CATEGORY DATA
Table 30 Sales of Dermatologicals by Category: Value 2017-2022
Table 31 Sales of Dermatologicals by Category: % Value Growth 2017-2022
Table 32 NBO Company Shares of Dermatologicals: % Value 2018-2022
Table 33 LBN Brand Shares of Dermatologicals: % Value 2019-2022
Table 34 LBN Brand Shares of Hair Loss Treatments: % Value 2019-2022
Table 35 Forecast Sales of Dermatologicals by Category: Value 2022-2027
Table 36 Forecast Sales of Dermatologicals by Category: % Value Growth 2022-2027
NRT SMOKING CESSATION AIDS IN AUSTRALIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Health and wellness trends underpin growth of NRT smoking cessation
Extensive product range of major players with specific benefits contribute to demand
Brands of NRT smoking cessation aids tap into younger adult audience by utilising digital strategies
PROSPECTS AND OPPORTUNITIES
Limited growth for NRT smoking cessation aids due to decline in smoking population over the forecast period
NRT smoking cessation aids expected to see greater competition from alternative options
CATEGORY INDICATORS
Table 37 Number of Smokers by Gender 2017-2022
CATEGORY DATA
Table 38 Sales of NRT Smoking Cessation Aids by Category: Value 2017-2022
Table 39 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2017-2022
Table 40 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2018-2022
Table 41 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2019-2022
Table 42 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2022-2027
Table 43 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2022-2027
SLEEP AIDS IN AUSTRALIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Growth boosted by the return to busier lifestyles amongst local population
Growth in wellness-driven demand contributes to sales
Switch of melatonin boosts demand from ageing population
PROSPECTS AND OPPORTUNITIES
Slower growth expected due to growing competition from natural options and alternative services
New product development and innovation will strengthen consumer interest
Ageing population expected to support growth of sleep aids in Australia
CATEGORY DATA
Table 44 Sales of Sleep Aids: Value 2017-2022
Table 45 Sales of Sleep Aids: % Value Growth 2017-2022
Table 46 NBO Company Shares of Sleep Aids: % Value 2018-2022
Table 47 LBN Brand Shares of Sleep Aids: % Value 2019-2022
Table 48 Forecast Sales of Sleep Aids: Value 2022-2027
Table 49 Forecast Sales of Sleep Aids: % Value Growth 2022-2027
EYE CARE IN AUSTRALIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Ongoing use of digital devices positively drives demand for eye care
Demand for allergy eye care continues to rise as consumers spend greater time outdoors
Eye care remains consolidated competitive landscape
PROSPECTS AND OPPORTUNITIES
Climate change impacts allergens and allergic diseases, lifting demand for allergy eye care
Players expected to offer specific value to consumers through technology and social media
E-commerce expected to gain further growth momentum, despite dominance of store-based retailing over the forecast period
CATEGORY DATA
Table 50 Sales of Eye Care by Category: Value 2017-2022
Table 51 Sales of Eye Care by Category: % Value Growth 2017-2022
Table 52 NBO Company Shares of Eye Care: % Value 2018-2022
Table 53 LBN Brand Shares of Eye Care: % Value 2019-2022
Table 54 Forecast Sales of Eye Care by Category: Value 2022-2027
Table 55 Forecast Sales of Eye Care by Category: % Value Growth 2022-2027
WOUND CARE IN AUSTRALIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Growth underpinned by consumers returning to organised group sports and outdoor activities
Product innovation biggest driver of category growth in 2022
Johnson & Johnson Pacific and Beiersdorf Australia retain strength with new line extensions
PROSPECTS AND OPPORTUNITIES
Ageing population and ongoing participation in sports will contribute to further demand for wound care
Innovation expected to be limited due to highly mature and competitive category
Embracing social media to reach a broader target audience and gain relevance over the forecast period
CATEGORY DATA
Table 56 Sales of Wound Care by Category: Value 2017-2022
Table 57 Sales of Wound Care by Category: % Value Growth 2017-2022
Table 58 NBO Company Shares of Wound Care: % Value 2018-2022
Table 59 LBN Brand Shares of Wound Care: % Value 2019-2022
Table 60 Forecast Sales of Wound Care by Category: Value 2022-2027
Table 61 Forecast Sales of Wound Care by Category: % Value Growth 2022-2027
VITAMINS IN AUSTRALIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Multivitamins significantly outperforms single format due to rising cost concerns
Players look to format innovation to add interest
Increasing competition from practitioner-only vitamins
PROSPECTS AND OPPORTUNITIES
Stabilising of demand, but marketing likely to be hindered by new regulation
Further opportunities for personalisation and subscription services
Growing competition from functional wellness
CATEGORY DATA
Table 62 Sales of Vitamins by Category: Value 2017-2022
Table 63 Sales of Vitamins by Category: % Value Growth 2017-2022
Table 64 Sales of Multivitamins by Positioning: % Value 2017-2022
Table 65 NBO Company Shares of Vitamins: % Value 2018-2022
Table 66 LBN Brand Shares of Vitamins: % Value 2019-2022
Table 67 Forecast Sales of Vitamins by Category: Value 2022-2027
Table 68 Forecast Sales of Vitamins by Category: % Value Growth 2022-2027
DIETARY SUPPLEMENTS IN AUSTRALIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Immunity support and a focus on indigenous ingredients help drive further growth of dietary supplements in 2022
Increasingly diverse approach to health offers both opportunities and competition
New regulations likely to hinder marketing efforts
PROSPECTS AND OPPORTUNITIES
Greater demand for sustainable products and packaging offers opportunities
Dietary supplements with beauty positioning set to gain further momentum
Increasing competition from functional/fortified foods
CATEGORY DATA
Table 69 Sales of Dietary Supplements by Category: Value 2017-2022
Table 70 Sales of Dietary Supplements by Category: % Value Growth 2017-2022
Table 71 Sales of Dietary Supplements by Positioning: % Value 2017-2022
Table 72 NBO Company Shares of Dietary Supplements: % Value 2018-2022
Table 73 LBN Brand Shares of Dietary Supplements: % Value 2019-2022
Table 74 Forecast Sales of Dietary Supplements by Category: Value 2022-2027
Table 75 Forecast Sales of Dietary Supplements by Category: % Value Growth 2022-2027
WEIGHT MANAGEMENT AND WELLBEING IN AUSTRALIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Further declines in 2022, while supplement nutrition drinks benefits from expanding target audience
Weight management faces strong competition from sports nutrition
Smaller players gain share from leaders, while brands in supplement nutrition drinks fare better
PROSPECTS AND OPPORTUNITIES
Weak performance overall as Australians take a more holistic approach to weight control
Rising obesity to support stable demand for OTC obesity
Social media promotion of weight management likely to be impacted by new regulation
CATEGORY DATA
Table 76 Sales of Weight Management and Wellbeing by Category: Value 2017-2022
Table 77 Sales of Weight Management and Wellbeing by Category: % Value Growth 2017-2022
Table 78 NBO Company Shares of Weight Management and Wellbeing: % Value 2018-2022
Table 79 LBN Brand Shares of Weight Management and Wellbeing: % Value 2019-2022
Table 80 Forecast Sales of Weight Management and Wellbeing by Category: Value 2022-2027
Table 81 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2022-2027
SPORTS NUTRITION IN AUSTRALIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Expansion further blurs the line between sports nutrition and functional foods
Intensifying competition in fragmented landscape with private label looking to expand its presence
E-commerce continues to gain share within sports nutrition with wide product offer and competitive prices
PROSPECTS AND OPPORTUNITIES
Lines to continue blurring between sports nutrition and functional foods
Rising prices and supply chain disruption could slow growth, but overall demand will continue to rise
Sports nutrition to increasingly push boundaries
CATEGORY DATA
Table 82 Sales of Sports Nutrition by Category: Value 2017-2022
Table 83 Sales of Sports Nutrition by Category: % Value Growth 2017-2022
Table 84 NBO Company Shares of Sports Nutrition: % Value 2018-2022
Table 85 LBN Brand Shares of Sports Nutrition: % Value 2019-2022
Table 86 Forecast Sales of Sports Nutrition by Category: Value 2022-2027
Table 87 Forecast Sales of Sports Nutrition by Category: % Value Growth 2022-2027
HERBAL/TRADITIONAL PRODUCTS IN AUSTRALIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Shift towards a more positive consumer perception of herbal/traditional products drives sales
E-commerce gains further ground in 2022 but remains small distribution channel
New product development within herbal/traditional cough, cold and allergy (hay fever) remedies supports value growth
PROSPECTS AND OPPORTUNITIES
New ingredients in herbal/traditional products gaining in popularity
Younger demographics to boost demand for sustainable herbal/traditional products
New product development within skin care expected to positively influence herbal/traditional dermatologicals
CATEGORY DATA
Table 88 Sales of Herbal/Traditional Products by Category: Value 2017-2022
Table 89 Sales of Herbal/Traditional Products by Category: % Value Growth 2017-2022
Table 90 NBO Company Shares of Herbal/Traditional Products: % Value 2018-2022
Table 91 LBN Brand Shares of Herbal/Traditional Products: % Value 2019-2022
Table 92 Forecast Sales of Herbal/Traditional Products by Category: Value 2022-2027
Table 93 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2022-2027
PAEDIATRIC CONSUMER HEALTH IN AUSTRALIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Demand for paediatric cough, cold and allergy remedies supported by strong return of influenza season in Australia
Paediatric consumer health boosted by ongoing stockpiling trends
Product innovation within paediatric cough, cold and allergy remedies drives value growth
PROSPECTS AND OPPORTUNITIES
Declining birth rates and low fertility expected to slow value growth of paediatric consumer health
Innovation is key to encouraging demand for paediatric consumer health
Threat of substitution from natural and holistic childrens remedies
CATEGORY DATA
Table 94 Sales of Paediatric Consumer Health by Category: Value 2017-2022
Table 95 Sales of Paediatric Consumer Health by Category: % Value Growth 2017-2022
Table 96 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2017-2022
Table 97 NBO Company Shares of Paediatric Consumer Health: % Value 2018-2022
Table 98 LBN Brand Shares of Paediatric Consumer Health: % Value 2019-2022
Table 99 Forecast Sales of Paediatric Consumer Health by Category: Value 2022-2027
Table 100 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2022-2027
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