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Report
Consumer Health in Argentina
Market Direction I 2024-09-18 I 100 Pages I Euromonitor
In 2024, consumer health in Argentina is facing decline in retail volume terms, while current value growth soars in line with inflationary pressures. Argentina is in the midst of recession and has one of the highest inflation rates in the world, forcing consumer health brands to increase prices. Household budgets remain under pressure as the cost of living escalates and austerity measures are imposed by the government. Severe cuts have been made to government expenditure, hitting the public sect...
Euromonitor International's Consumer Health in Argentina report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. Forecasts to 2028 illustrate how the market is set to change.
Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Consumer Health market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Consumer Health in Argentina
Euromonitor International
September 2024
List Of Contents And Tables
CONSUMER HEALTH IN ARGENTINA
EXECUTIVE SUMMARY
Consumer health in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer health?
MARKET INDICATORS
Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2019-2024
Table 2 Life Expectancy at Birth 2019-2024
MARKET DATA
Table 3 Sales of Consumer Health by Category: Value 2019-2024
Table 4 Sales of Consumer Health by Category: % Value Growth 2019-2024
Table 5 NBO Company Shares of Consumer Health: % Value 2020-2024
Table 6 LBN Brand Shares of Consumer Health: % Value 2021-2024
Table 7 Penetration of Private Label in Consumer Health by Category: % Value 2019-2024
Table 8 Distribution of Consumer Health by Format: % Value 2019-2024
Table 9 Distribution of Consumer Health by Format and Category: % Value 2024
Table 10 Forecast Sales of Consumer Health by Category: Value 2024-2029
Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2024-2029
APPENDIX
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
Summary 1 OTC: Switches 2023-2024
DISCLAIMER
DEFINITIONS
SOURCES
Summary 2 Research Sources
ANALGESICS IN ARGENTINA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Rampant inflation drives up prices forcing consumers to make cutbacks
Acetaminophen sales boosted by dengue outbreak
Higher levels of innovation in topical analgesics supports sales
PROSPECTS AND OPPORTUNITIES
Analgesics may rebound driven by more affordable packs
Further switches from RX to OTC may fuel OTC sales of analgesics
Higher strength acetaminophen, aspirin and ibuprofen products will gain ground
CATEGORY DATA
Table 12 Sales of Analgesics by Category: Value 2019-2024
Table 13 Sales of Analgesics by Category: % Value Growth 2019-2024
Table 14 NBO Company Shares of Analgesics: % Value 2020-2024
Table 15 LBN Brand Shares of Analgesics: % Value 2021-2024
Table 16 Forecast Sales of Analgesics by Category: Value 2024-2029
Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2024-2029
COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN ARGENTINA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Real value growth hampered by weak economic scenario
Warmer climate and pollution drive sales of antihistamines/allergy remedies
Arcor and Mondelez lead with strong position in medicated confectionery
PROSPECTS AND OPPORTUNITIES
Positive outlook supported by warmer climate and seasonal trends
Further switches from RX to OTC may fuel decongestants
Popularity of medicated confectionery to remain strong amid innovation
CATEGORY DATA
Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2019-2024
Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2019-2024
Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2020-2024
Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2021-2024
Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2024-2029
Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2024-2029
DIGESTIVE REMEDIES IN ARGENTINA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Digestive remedies hit by lower consumption
Switch from RX to OTC help to support sales of digestive remedies
Weaker dietary habits drive demand for digestive remedies
PROSPECTS AND OPPORTUNITIES
Consumer demand set to rise as the economy improves
Proton pump inhibitors growth to be fuelled by recent switch from RX to OTC
Herbal digestive options may rise amid growing consumer awareness
CATEGORY DATA
Table 24 Sales of Digestive Remedies by Category: Value 2019-2024
Table 25 Sales of Digestive Remedies by Category: % Value Growth 2019-2024
Table 26 NBO Company Shares of Digestive Remedies: % Value 2020-2024
Table 27 LBN Brand Shares of Digestive Remedies: % Value 2021-2024
Table 28 Forecast Sales of Digestive Remedies by Category: Value 2024-2029
Table 29 Forecast Sales of Digestive Remedies by Category: % Value Growth 2024-2029
DERMATOLOGICALS IN ARGENTINA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Dermatological sales retract in alignment with economic crisis
Adverse weather conditions boost demand for antipruritics
Laboratorio Elea SACIF y A leads in dermatologicals
PROSPECTS AND OPPORTUNITIES
Economic recovery to renew volume growth in dermatologicals
Rate of volume growth will be dampened by lower purchasing power
Hair loss treatment sales to expand driven by innovation and future new releases
CATEGORY DATA
Table 30 Sales of Dermatologicals by Category: Value 2019-2024
Table 31 Sales of Dermatologicals by Category: % Value Growth 2019-2024
Table 32 NBO Company Shares of Dermatologicals: % Value 2020-2024
Table 33 LBN Brand Shares of Dermatologicals: % Value 2021-2024
Table 34 LBN Brand Shares of Hair Loss Treatments: % Value 2021-2024
Table 35 Forecast Sales of Dermatologicals by Category: Value 2024-2029
Table 36 Forecast Sales of Dermatologicals by Category: % Value Growth 2024-2029
NRT SMOKING CESSATION AIDS IN ARGENTINA
KEY DATA FINDINGS
2024 DEVELOPMENTS
NRT smoking cessation aids supported by desire to quit smoking
NRT patches reap benefit of stronger Argentinian Peso
GlaxoSmithKline Argentina leadership position aligns with strong advertising budget
PROSPECTS AND OPPORTUNITIES
Strong growth potential due to health concerns and tighter regulations on smoking
Wide availability of cheap cigarettes could thwart government efforts to reduce tobacco consumption
New players and innovation may stimulate further growth
CATEGORY INDICATORS
Table 37 Number of Smokers by Gender 2019-2024
CATEGORY DATA
Table 38 Sales of NRT Smoking Cessation Aids by Category: Value 2019-2024
Table 39 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2019-2024
Table 40 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2020-2024
Table 41 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2021-2024
Table 42 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2024-2029
Table 43 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2024-2029
SLEEP AIDS IN ARGENTINA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Volume sales of sleep aids hampered by weaker economy
Laboratorios Gramon Millet SA leads with strong performance of Melatol
Local laboratory Natufarma is expected to gain ground as natural remedies gain appeal
PROSPECTS AND OPPORTUNITIES
Sleep aid sales to rebound amid anxiety over the cost of living crisis
Herbal/traditional sleep aids are set to grow at faster pace
Online sales will continue gaining ground in key urban cities
CATEGORY DATA
Table 44 Sales of Sleep Aids: Value 2019-2024
Table 45 Sales of Sleep Aids: % Value Growth 2019-2024
Table 46 NBO Company Shares of Sleep Aids: % Value 2020-2024
Table 47 LBN Brand Shares of Sleep Aids: % Value 2021-2024
Table 48 Forecast Sales of Sleep Aids: Value 2024-2029
Table 49 Forecast Sales of Sleep Aids: % Value Growth 2024-2029
EYE CARE IN ARGENTINA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Eye care sales fall as household budgets come under pressure
Pharmadorf SA dominates in eye care
Laboratorio Poen supports Ketif brand with campaign
PROSPECTS AND OPPORTUNITIES
Greater consumer exposure to screens to bolster eye care sales
Ageing population to support eye care in the forecast period
Players likely to develop different ranges of standard eye care
CATEGORY DATA
Table 50 Sales of Eye Care by Category: Value 2019-2024
Table 51 Sales of Eye Care by Category: % Value Growth 2019-2024
Table 52 NBO Company Shares of Eye Care: % Value 2020-2024
Table 53 LBN Brand Shares of Eye Care: % Value 2021-2024
Table 54 Forecast Sales of Eye Care by Category: Value 2024-2029
Table 55 Forecast Sales of Eye Care by Category: % Value Growth 2024-2029
WOUND CARE IN ARGENTINA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Economic hardship curbs wound care volume sales
Beiersdorf (Argentina) SA remains the clear leader in wound care
Government strategy supports imported brands
PROSPECTS AND OPPORTUNITIES
Consumer price-sensitivity set to remain high
Private label likely to increase value share in wound care
Gauze, tape and other wound care may record slower growth due to lower advertising budget
CATEGORY DATA
Table 56 Sales of Wound Care by Category: Value 2019-2024
Table 57 Sales of Wound Care by Category: % Value Growth 2019-2024
Table 58 NBO Company Shares of Wound Care: % Value 2020-2024
Table 59 LBN Brand Shares of Wound Care: % Value 2021-2024
Table 60 Forecast Sales of Wound Care by Category: Value 2024-2029
Table 61 Forecast Sales of Wound Care by Category: % Value Growth 2024-2029
VITAMINS IN ARGENTINA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Vitamins sales retract amid difficult economy
Dynamic and innovative marketplace driven by new players and products
Bayer leads amid increasing competition from Arcor, Gramon Millet and international players
PROSPECTS AND OPPORTUNITIES
Sustainable growth expected driven by increasing health concerns
New branded players, as well as private labels, are expected to bring momentum to the category
E-commerce is expected to gain relevance in coming years
CATEGORY DATA
Table 62 Sales of Vitamins by Category: Value 2019-2024
Table 63 Sales of Vitamins by Category: % Value Growth 2019-2024
Table 64 Sales of Multivitamins by Positioning: % Value 2019-2024
Table 65 NBO Company Shares of Vitamins: % Value 2020-2024
Table 66 LBN Brand Shares of Vitamins: % Value 2021-2024
Table 67 Forecast Sales of Vitamins by Category: Value 2024-2029
Table 68 Forecast Sales of Vitamins by Category: % Value Growth 2024-2029
DIETARY SUPPLEMENTS IN ARGENTINA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Dietary supplements play a key role in the expansion of health food shops and pharmacies
Growing interest in probiotics and magnesium amid holistic health approach
Collagen sales continue to rise driven by a wide array of players
PROSPECTS AND OPPORTUNITIES
Consolidation in the competitive landscape is expected in forecast period
Probiotics supplements and magnesium variants are set to continue driving sales
Direct selling set to benefit from rising price sensitivity and inflation
CATEGORY DATA
Table 69 Sales of Dietary Supplements by Category: Value 2019-2024
Table 70 Sales of Dietary Supplements by Category: % Value Growth 2019-2024
Table 71 Sales of Dietary Supplements by Positioning: % Value 2019-2024
Table 72 NBO Company Shares of Dietary Supplements: % Value 2020-2024
Table 73 LBN Brand Shares of Dietary Supplements: % Value 2021-2024
Table 74 Forecast Sales of Dietary Supplements by Category: Value 2024-2029
Table 75 Forecast Sales of Dietary Supplements by Category: % Value Growth 2024-2029
WEIGHT MANAGEMENT AND WELLBEING IN ARGENTINA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Consumer demand weakens amid economic crisis and lower spending patterns
Weight loss supplement sales underpinned by products delivering higher levels of satiety
Abbot Laboratories Argentina leads with Ensure and Glucerna brands
PROSPECTS AND OPPORTUNITIES
Players to target a broader consumer audience
New product development may boost weight management sales in the coming years
Direct sellers may grow driven by value-for-money products
CATEGORY DATA
Table 76 Sales of Weight Management and Wellbeing by Category: Value 2019-2024
Table 77 Sales of Weight Management and Wellbeing by Category: % Value Growth 2019-2024
Table 78 NBO Company Shares of Weight Management and Wellbeing: % Value 2020-2024
Table 79 LBN Brand Shares of Weight Management and Wellbeing: % Value 2021-2024
Table 80 Forecast Sales of Weight Management and Wellbeing by Category: Value 2024-2029
Table 81 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2024-2029
SPORTS NUTRITION IN ARGENTINA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Sports nutrition sales enjoy solid volume growth
E-commerce channel provides catalyst to sports nutrition sales
Empresa de Nutricion Argentina leads whilst Arcor enters with Raptor
PROSPECTS AND OPPORTUNITIES
Expanding consumer base set to drive growth in sports nutrition
Prices hikes for protein and creatine may impact future growth
Creatine shortages may challenge further growth of sports nutrition
CATEGORY DATA
Table 82 Sales of Sports Nutrition by Category: Value 2019-2024
Table 83 Sales of Sports Nutrition by Category: % Value Growth 2019-2024
Table 84 NBO Company Shares of Sports Nutrition: % Value 2020-2024
Table 85 LBN Brand Shares of Sports Nutrition: % Value 2021-2024
Table 86 Forecast Sales of Sports Nutrition by Category: Value 2024-2029
Table 87 Forecast Sales of Sports Nutrition by Category: % Value Growth 2024-2029
HERBAL/TRADITIONAL PRODUCTS IN ARGENTINA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Herbal/traditional products continue to grow as consumers look for natural solutions
Arcor and Mondelez Argentina lead in otherwise fragmented category
Herbalife loses ground due to business transformation
PROSPECTS AND OPPORTUNITIES
Herbal/traditional products are projected to see healthy growth
Ageing consumers may add extra strength to the expansion of the category
Consumers more willing to pay extra for natural products
CATEGORY DATA
Table 88 Sales of Herbal/Traditional Products by Category: Value 2019-2024
Table 89 Sales of Herbal/Traditional Products by Category: % Value Growth 2019-2024
Table 90 NBO Company Shares of Herbal/Traditional Products: % Value 2020-2024
Table 91 LBN Brand Shares of Herbal/Traditional Products: % Value 2021-2024
Table 92 Forecast Sales of Herbal/Traditional Products by Category: Value 2024-2029
Table 93 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2024-2029
PAEDIATRIC CONSUMER HEALTH IN ARGENTINA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Sales are forecast to decrease in volume terms hampered by the economic crisis
Bayer remains the undisputed leader driven by Aspirinetas Bayer
Arcor seeks to solidify position with the expansion of Simple
PROSPECTS AND OPPORTUNITIES
Unstable economic scenario likely to remain a threat during the upcoming years
Diverse strategies may fuel extra growth in the forecast period
Health and wellness trend and retail shelf expansion set to boost sales
CATEGORY DATA
Table 94 Sales of Paediatric Consumer Health by Category: Value 2019-2024
Table 95 Sales of Paediatric Consumer Health by Category: % Value Growth 2019-2024
Table 96 NBO Company Shares of Paediatric Consumer Health: % Value 2020-2024
Table 97 LBN Brand Shares of Paediatric Consumer Health: % Value 2021-2024
Table 98 Forecast Sales of Paediatric Consumer Health by Category: Value 2024-2029
Table 99 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2024-2029
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