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Report
Consumer Electronics in Malaysia
Market Direction I 2022-08-08 I 81 Pages I Euromonitor
The rate of growth in retail constant value sales (2022 prices) of consumer electronics slowed significantly during 2022 but remained relatively strong. Despite the boost to economic activity provided by the easing of pandemic restrictions, mounting inflationary pressure made many local consumers more cautious in their discretionary spending.
Euromonitor International's Consumer Electronics in Malaysia report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.
Product coverage: Computers and Peripherals, In-Car Entertainment, In-Home Consumer Electronics, Portable Consumer Electronics.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Consumer Electronics market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Consumer Electronics in Malaysia
Euromonitor International
August 2022
List Of Contents And Tables
CONSUMER ELECTRONICS IN MALAYSIA
EXECUTIVE SUMMARY
Consumer electronics in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for consumer electronics?
MARKET DATA
Table 1 Sales of Consumer Electronics by Category: Volume 2017-2022
Table 2 Sales of Consumer Electronics by Category: Value 2017-2022
Table 3 Sales of Consumer Electronics by Category: % Volume Growth 2017-2022
Table 4 Sales of Consumer Electronics by Category: % Value Growth 2017-2022
Table 5 NBO Company Shares of Consumer Electronics: % Volume 2018-2022
Table 6 LBN Brand Shares of Consumer Electronics: % Volume 2019-2022
Table 7 Distribution of Consumer Electronics by Channel: % Volume 2017-2022
Table 8 Forecast Sales of Consumer Electronics by Category: Volume 2022-2027
Table 9 Forecast Sales of Consumer Electronics by Category: Value 2022-2027
Table 10 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2022-2027
Table 11 Forecast Sales of Consumer Electronics by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 1 Research Sources
COMPUTERS AND PERIPHERALS IN MALAYSIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Rising prices wipe out growth in retail volume sales
Growing popularity of gaming boosts demand for higher-end laptops
Even as pandemic restrictions are relaxed, e-commerce continues to grow in importance
PROSPECTS AND OPPORTUNITIES
Laptops will continue to cannibalise desktops
More affluent local consumers will increasingly demand higher-specification laptops
Price will remain the main driver for most local consumers
CATEGORY DATA
Table 12 Sales of Computers and Peripherals by Category: Volume 2017-2022
Table 13 Sales of Computers and Peripherals by Category: Value 2017-2022
Table 14 Sales of Computers and Peripherals by Category: % Volume Growth 2017-2022
Table 15 Sales of Computers and Peripherals by Category: % Value Growth 2017-2022
Table 16 Sales of Computers by Category: Business Volume 2017-2022
Table 17 Sales of Computers by Category: Business Value MSP 2017-2022
Table 18 Sales of Computers by Category: Business Volume Growth 2017-2022
Table 19 Sales of Computers by Category: Business Value MSP Growth 2017-2022
Table 20 NBO Company Shares of Computers and Peripherals: % Volume 2018-2022
Table 21 LBN Brand Shares of Computers and Peripherals: % Volume 2019-2022
Table 22 Distribution of Computers and Peripherals by Channel: % Volume 2017-2022
Table 23 Forecast Sales of Computers and Peripherals by Category: Volume 2022-2027
Table 24 Forecast Sales of Computers and Peripherals by Category: Value 2022-2027
Table 25 Forecast Sales of Computers and Peripherals by Category: % Volume Growth 2022-2027
Table 26 Forecast Sales of Computers and Peripherals by Category: % Value Growth 2022-2027
Table 27 Forecast Sales of Computers by Category: Business Volume 2022-2027
Table 28 Forecast Sales of Computers by Category: Business Value MSP 2022-2027
Table 29 Forecast Sales of Computers by Category: Business Volume Growth 2022-2027
Table 30 Forecast Sales of Computers by Category: Business Value MSP Growth 2022-2027
IN-CAR ENTERTAINMENT IN MALAYSIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Better equipped new cars dampen demand for in-car entertainment
Rising used car sales provide some support to demand, particularly for in-dash media players
Pioneer and Kenwood strengthen their leadership in in-car speakers and in-dash media players, respectively
PROSPECTS AND OPPORTUNITIES
5G will make smartphones an even more attractive alternative to in-car entertainment
Most local consumers will remain very price sensitive
E-commerce will continue to grow in importance
CATEGORY DATA
Table 31 Sales of In-Car Entertainment by Category: Volume 2017-2022
Table 32 Sales of In-Car Entertainment by Category: Value 2017-2022
Table 33 Sales of In-Car Entertainment by Category: % Volume Growth 2017-2022
Table 34 Sales of In-Car Entertainment by Category: % Value Growth 2017-2022
Table 35 NBO Company Shares of In-Car Entertainment: % Volume 2018-2022
Table 36 LBN Brand Shares of In-Car Entertainment: % Volume 2019-2022
Table 37 Distribution of In-Car Entertainment by Channel: % Volume 2017-2022
Table 38 Forecast Sales of In-Car Entertainment by Category: Volume 2022-2027
Table 39 Forecast Sales of In-Car Entertainment by Category: Value 2022-2027
Table 40 Forecast Sales of In-Car Entertainment by Category: % Volume Growth 2022-2027
Table 41 Forecast Sales of In-Car Entertainment by Category: % Value Growth 2022-2027
HOME AUDIO AND CINEMA IN MALAYSIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Hi-Fi and home cinema and speaker systems losing out to smartphones and wireless speakers
Demand increasingly limited to a hard core of audiophiles and cinephiles
Hard-pressed consumers delay non-essential purchases likes soundbars
PROSPECTS AND OPPORTUNITIES
5G rollout will deepen smartphone cannibalisation
Soundbars will buck the downward trend
Retailers will pivot towards omnichannel
CATEGORY DATA
Table 42 Sales of Home Audio and Cinema by Category: Volume 2017-2022
Table 43 Sales of Home Audio and Cinema by Category: Value 2017-2022
Table 44 Sales of Home Audio and Cinema by Category: % Volume Growth 2017-2022
Table 45 Sales of Home Audio and Cinema by Category: % Value Growth 2017-2022
Table 46 NBO Company Shares of Home Audio and Cinema: % Volume 2018-2022
Table 47 LBN Brand Shares of Home Audio and Cinema: % Volume 2019-2022
Table 48 Distribution of Home Audio and Cinema by Channel: % Volume 2018-2022
Table 49 Forecast Sales of Home Audio and Cinema by Category: Volume 2022-2027
Table 50 Forecast Sales of Home Audio and Cinema by Category: Value 2022-2027
Table 51 Forecast Sales of Home Audio and Cinema by Category: % Volume Growth 2022-2027
Table 52 Forecast Sales of Home Audio and Cinema by Category: % Value Growth 2022-2027
HOME VIDEO IN MALAYSIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
OLED TVs remain unaffordable to most
Streaming is killing demand for video players
Chinese brands are gradually gaining ground
PROSPECTS AND OPPORTUNITIES
Smart LCD TVs will drive growth
Demand will shift towards experiential consumption
More local consumers will shop online for televisions
CATEGORY DATA
Table 53 Sales of Home Video by Category: Volume 2017-2022
Table 54 Sales of Home Video by Category: Value 2017-2022
Table 55 Sales of Home Video by Category: % Volume Growth 2017-2022
Table 56 Sales of Home Video by Category: % Value Growth 2017-2022
Table 57 Sales of LCD TVs by Network Connectivity: % Retail Volume 2017-2022
Table 58 NBO Company Shares of Home Video: % Volume 2018-2022
Table 59 LBN Brand Shares of Home Video: % Volume 2019-2022
Table 60 Distribution of Home Video by Channel: % Volume 2017-2022
Table 61 Forecast Sales of Home Video by Category: Volume 2022-2027
Table 62 Forecast Sales of Home Video by Category: Value 2022-2027
Table 63 Forecast Sales of Home Video by Category: % Volume Growth 2022-2027
Table 64 Forecast Sales of Home Video by Category: % Value Growth 2022-2027
Table 65 Forecast Sales of LCD TVs by Network Connectivity: % Retail Volume 2022-2027
IMAGING DEVICES IN MALAYSIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Smartphones render imaging devices obsolete for many
GoPro a favourite with sports enthusiasts and adventurous travellers
Canon increasingly focused on professionals and hobbyists
PROSPECTS AND OPPORTUNITIES
Smartphones will continue to cannibalise dedicated imaging devices
SLR and compact system cameras will grow in popularity
Appliances and electronics specialists likely to remain dominant
CATEGORY DATA
Table 66 Sales of Imaging Devices by Category: Volume 2017-2022
Table 67 Sales of Imaging Devices by Category: Value 2017-2022
Table 68 Sales of Imaging Devices by Category: % Volume Growth 2017-2022
Table 69 Sales of Imaging Devices by Category: % Value Growth 2017-2022
Table 70 NBO Company Shares of Imaging Devices: % Volume 2018-2022
Table 71 LBN Brand Shares of Imaging Devices: % Volume 2019-2022
Table 72 Distribution of Imaging Devices by Channel: % Volume 2017-2022
Table 73 Forecast Sales of Imaging Devices by Category: Volume 2022-2027
Table 74 Forecast Sales of Imaging Devices by Category: Value 2022-2027
Table 75 Forecast Sales of Imaging Devices by Category: % Volume Growth 2022-2027
Table 76 Forecast Sales of Imaging Devices by Category: % Value Growth 2022-2027
PORTABLE PLAYERS IN MALAYSIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Wireless speakers increasingly preferred to traditional wired ones
Smartphones crush demand for portable media players
Samsung overtakes Sony in wireless speakers
PROSPECTS AND OPPORTUNITIES
Smartphones will underpin surging demand for wireless speakers
More physical stores will offer e-commerce
Smart speakers will percolate into the mainstream
CATEGORY DATA
Table 77 Sales of Portable Players by Category: Volume 2017-2022
Table 78 Sales of Portable Players by Category: Value 2017-2022
Table 79 Sales of Portable Players by Category: % Volume Growth 2017-2022
Table 80 Sales of Portable Players by Category: % Value Growth 2017-2022
Table 81 NBO Company Shares of Portable Players: % Volume 2018-2022
Table 82 LBN Brand Shares of Portable Players: % Volume 2019-2022
Table 83 Distribution of Portable Players by Channel: % Volume 2017-2022
Table 84 Forecast Sales of Portable Players by Category: Volume 2022-2027
Table 85 Forecast Sales of Portable Players by Category: Value 2022-2027
Table 86 Forecast Sales of Portable Players by Category: % Volume Growth 2022-2027
Table 87 Forecast Sales of Portable Players by Category: % Value Growth 2022-2027
MOBILE PHONES IN MALAYSIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Higher pricing drives growth in retail constant value sales
Social media are a huge driver of smartphone use
Government sees smartphones as a means of boosting financial inclusion
PROSPECTS AND OPPORTUNITIES
Smartphones will increasingly be considered a necessity
Many local consumers will remain very price conscious
Younger consumers will drive e-commerce growth
CATEGORY DATA
Table 88 Sales of Mobile Phones by Category: Volume 2017-2022
Table 89 Sales of Mobile Phones by Category: Value 2017-2022
Table 90 Sales of Mobile Phones by Category: % Volume Growth 2017-2022
Table 91 Sales of Mobile Phones by Category: % Value Growth 2017-2022
Table 92 Sales of Smartphones by Screen Size: % Retail Volume 2019-2022
Table 93 NBO Company Shares of Mobile Phones: % Volume 2018-2022
Table 94 LBN Brand Shares of Mobile Phones: % Volume 2019-2022
Table 95 Distribution of Mobile Phones by Channel: % Volume 2017-2022
Table 96 Forecast Sales of Mobile Phones by Category: Volume 2022-2027
Table 97 Forecast Sales of Mobile Phones by Category: Value 2022-2027
Table 98 Forecast Sales of Mobile Phones by Category: % Volume Growth 2022-2027
Table 99 Forecast Sales of Mobile Phones by Category: % Value Growth 2022-2027
Table 100 Forecast Sales of Smartphones by Screen Size: % Retail Volume 2022-2027
WEARABLE ELECTRONICS IN MALAYSIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Health monitoring and payment functions attract local consumers
Insurer makes it worth their while for Malaysians to monitor their health
E-commerce is rapidly growing in importance
PROSPECTS AND OPPORTUNITIES
Increasingly sophisticated health-monitoring features and greater affordability will drive growth in demand for smart wearables
E-commerce will continue to expand, but Chinese manufacturers are betting on physical stores
Brand ecosystems will become more important
CATEGORY DATA
Table 101 Sales of Wearable Electronics by Category: Volume 2017-2022
Table 102 Sales of Wearable Electronics by Category: Value 2017-2022
Table 103 Sales of Wearable Electronics by Category: % Volume Growth 2017-2022
Table 104 Sales of Wearable Electronics by Category: % Value Growth 2017-2022
Table 105 NBO Company Shares of Wearable Electronics: % Volume 2018-2022
Table 106 LBN Brand Shares of Wearable Electronics: % Volume 2019-2022
Table 107 Distribution of Wearable Electronics by Channel: % Volume 2017-2022
Table 108 Forecast Sales of Wearable Electronics by Category: Volume 2022-2027
Table 109 Forecast Sales of Wearable Electronics by Category: Value 2022-2027
Table 110 Forecast Sales of Wearable Electronics by Category: % Volume Growth 2022-2027
Table 111 Forecast Sales of Wearable Electronics by Category: % Value Growth 2022-2027
HEADPHONES IN MALAYSIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Premium TWS earbuds the main beneficiaries from increased smartphone use
Apples AirPods rapidly losing ground to cheaper alternatives
Hygiene concerns have boosted e-commerce
PROSPECTS AND OPPORTUNITIES
TWS earbuds will cannibalise both wireless headbands and wireless earphones
Mass earbuds will gain ground
E-commerce will overtake appliances and electronics specialists
CATEGORY DATA
Table 112 Sales of Headphones by Category: Volume 2017-2022
Table 113 Sales of Headphones by Category: Value 2017-2022
Table 114 Sales of Headphones by Category: % Volume Growth 2017-2022
Table 115 Sales of Headphones by Category: % Value Growth 2017-2022
Table 116 NBO Company Shares of Headphones: % Volume 2018-2022
Table 117 LBN Brand Shares of Headphones: % Volume 2019-2022
Table 118 Distribution of Headphones by Channel: % Volume 2017-2022
Table 119 Forecast Sales of Headphones by Category: Volume 2022-2027
Table 120 Forecast Sales of Headphones by Category: Value 2022-2027
Table 121 Forecast Sales of Headphones by Category: % Volume Growth 2022-2027
Table 122 Forecast Sales of Headphones by Category: % Value Growth 2022-2027
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