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Report
Consumer Electronics in Japan
Market Direction I 2023-07-24 I 79 Pages I Euromonitor
2022 was a difficult year for players in consumer electronics. Price increases on materials, including semiconductor chips, and the weakened Japanese yen made it difficult for brands to secure profits. Some could easily apply price increases for retailers and consumers, for example Apple, which has a strong consumer base by softly locking consumers into its ecosystem. On the other hand, there were exits from categories. Those that were heavily hit by the quick change of the business environment...
Euromonitor International's Consumer Electronics in Japan report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.
Product coverage: Computers and Peripherals, In-Car Entertainment, In-Home Consumer Electronics, Portable Consumer Electronics.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Consumer Electronics market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Consumer Electronics in Japan
Euromonitor International
July 2023
List Of Contents And Tables
CONSUMER ELECTRONICS IN JAPAN
EXECUTIVE SUMMARY
Consumer electronics in 2023: The big picture
2023 key trends
Competitive landscape
Retailing developments
What next for consumer electronics?
MARKET DATA
Table 1 Sales of Consumer Electronics by Category: Volume 2018-2023
Table 2 Sales of Consumer Electronics by Category: Value 2018-2023
Table 3 Sales of Consumer Electronics by Category: % Volume Growth 2018-2023
Table 4 Sales of Consumer Electronics by Category: % Value Growth 2018-2023
Table 5 NBO Company Shares of Consumer Electronics: % Volume 2019-2023
Table 6 LBN Brand Shares of Consumer Electronics: % Volume 2020-2023
Table 7 Distribution of Consumer Electronics by Channel: % Volume 2018-2023
Table 8 Forecast Sales of Consumer Electronics by Category: Volume 2023-2028
Table 9 Forecast Sales of Consumer Electronics by Category: Value 2023-2028
Table 10 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2023-2028
Table 11 Forecast Sales of Consumer Electronics by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
Summary 1 Research Sources
COMPUTERS AND PERIPHERALS IN JAPAN
KEY DATA FINDINGS
2023 DEVELOPMENTS
Struggles continue for computers
Increasing prices for multiple reasons
PROSPECTS AND OPPORTUNITIES
Gaming PCs to show an increased presence
Sustainability likely to involve refurbished and used computers
CATEGORY DATA
Table 12 Sales of Computers and Peripherals by Category: Volume 2018-2023
Table 13 Sales of Computers and Peripherals by Category: Value 2018-2023
Table 14 Sales of Computers and Peripherals by Category: % Volume Growth 2018-2023
Table 15 Sales of Computers and Peripherals by Category: % Value Growth 2018-2023
Table 16 Sales of Computers by Category: Business Volume 2018-2023
Table 17 Sales of Computers by Category: Business Value MSP 2018-2023
Table 18 Sales of Computers by Category: Business Volume Growth 2018-2023
Table 19 Sales of Computers by Category: Business Value MSP Growth 2018-2023
Table 20 NBO Company Shares of Computers and Peripherals: % Volume 2019-2023
Table 21 LBN Brand Shares of Computers and Peripherals: % Volume 2020-2023
Table 22 Distribution of Computers and Peripherals by Channel: % Volume 2018-2023
Table 23 Forecast Sales of Computers and Peripherals by Category: Volume 2023-2028
Table 24 Forecast Sales of Computers and Peripherals by Category: Value 2023-2028
Table 25 Forecast Sales of Computers and Peripherals by Category: % Volume Growth 2023-2028
Table 26 Forecast Sales of Computers and Peripherals by Category: % Value Growth 2023-2028
Table 27 Forecast Sales of Computers by Category: Business Volume 2023-2028
Table 28 Forecast Sales of Computers by Category: Business Value MSP 2023-2028
Table 29 Forecast Sales of Computers by Category: Business Volume Growth 2023-2028
Table 30 Forecast Sales of Computers by Category: Business Value MSP Growth 2023-2028
HOME AUDIO AND CINEMA IN JAPAN
KEY DATA FINDINGS
2023 DEVELOPMENTS
Another year of volume decline for home audio and cinema
Vinyl records continue to attract younger consumers
PROSPECTS AND OPPORTUNITIES
Onkyo and Pioneer lose share
Sales of home cinema and speaker systems may no longer be linked to televisions
CATEGORY DATA
Table 31 Sales of Home Audio and Cinema by Category: Volume 2018-2023
Table 32 Sales of Home Audio and Cinema by Category: Value 2018-2023
Table 33 Sales of Home Audio and Cinema by Category: % Volume Growth 2018-2023
Table 34 Sales of Home Audio and Cinema by Category: % Value Growth 2018-2023
Table 35 NBO Company Shares of Home Audio and Cinema: % Volume 2019-2023
Table 36 LBN Brand Shares of Home Audio and Cinema: % Volume 2020-2023
Table 37 Distribution of Home Audio and Cinema by Channel: % Volume 2019-2023
Table 38 Forecast Sales of Home Audio and Cinema by Category: Volume 2023-2028
Table 39 Forecast Sales of Home Audio and Cinema by Category: Value 2023-2028
Table 40 Forecast Sales of Home Audio and Cinema by Category: % Volume Growth 2023-2028
Table 41 Forecast Sales of Home Audio and Cinema by Category: % Value Growth 2023-2028
HOME VIDEO IN JAPAN
KEY DATA FINDINGS
2023 DEVELOPMENTS
Televisions fails to rebound in volume terms in 2023, but does see value growth
TVS REGZA beats the long-time leader Sharp
The decline of video players accelerates
PROSPECTS AND OPPORTUNITIES
OLED TVs no longer considered the highest technology
Mitsubishi is the latest to exit televisions - who will be next?
CATEGORY DATA
Table 42 Sales of Home Video by Category: Volume 2018-2023
Table 43 Sales of Home Video by Category: Value 2018-2023
Table 44 Sales of Home Video by Category: % Volume Growth 2018-2023
Table 45 Sales of Home Video by Category: % Value Growth 2018-2023
Table 46 Sales of LCD TVs by Network Connectivity: % Retail Volume 2018-2023
Table 47 NBO Company Shares of Home Video: % Volume 2019-2023
Table 48 LBN Brand Shares of Home Video: % Volume 2020-2023
Table 49 Distribution of Home Video by Channel: % Volume 2018-2023
Table 50 Forecast Sales of Home Video by Category: Volume 2023-2028
Table 51 Forecast Sales of Home Video by Category: Value 2023-2028
Table 52 Forecast Sales of Home Video by Category: % Volume Growth 2023-2028
Table 53 Forecast Sales of Home Video by Category: % Value Growth 2023-2028
Table 54 Forecast Sales of LCD TVs by Network Connectivity: % Retail Volume 2023-2028
IMAGING DEVICES IN JAPAN
KEY DATA FINDINGS
2023 DEVELOPMENTS
Digital cameras sees growth in value terms, but decline in volume terms
Notable changes in the top rankings
PROSPECTS AND OPPORTUNITIES
Players exit digital camcorders - digital cameras may be next
Differentiating from smartphones will be important
CATEGORY DATA
Table 55 Sales of Imaging Devices by Category: Volume 2018-2023
Table 56 Sales of Imaging Devices by Category: Value 2018-2023
Table 57 Sales of Imaging Devices by Category: % Volume Growth 2018-2023
Table 58 Sales of Imaging Devices by Category: % Value Growth 2018-2023
Table 59 NBO Company Shares of Imaging Devices: % Volume 2019-2023
Table 60 LBN Brand Shares of Imaging Devices: % Volume 2020-2023
Table 61 Distribution of Imaging Devices by Channel: % Volume 2018-2023
Table 62 Forecast Sales of Imaging Devices by Category: Volume 2023-2028
Table 63 Forecast Sales of Imaging Devices by Category: Value 2023-2028
Table 64 Forecast Sales of Imaging Devices by Category: % Volume Growth 2023-2028
Table 65 Forecast Sales of Imaging Devices by Category: % Value Growth 2023-2028
PORTABLE PLAYERS IN JAPAN
KEY DATA FINDINGS
2023 DEVELOPMENTS
Post-iPod, portable players continues to decline
JBL overtakes Sony in wireless speakers
PROSPECTS AND OPPORTUNITIES
Sony will continue to dominate portable multimedia players
E-readers continues to have a unique positioning
CATEGORY DATA
Table 66 Sales of Portable Players by Category: Volume 2018-2023
Table 67 Sales of Portable Players by Category: Value 2018-2023
Table 68 Sales of Portable Players by Category: % Volume Growth 2018-2023
Table 69 Sales of Portable Players by Category: % Value Growth 2018-2023
Table 70 NBO Company Shares of Portable Players: % Volume 2019-2023
Table 71 LBN Brand Shares of Portable Players: % Volume 2020-2023
Table 72 Distribution of Portable Players by Channel: % Volume 2018-2023
Table 73 Forecast Sales of Portable Players by Category: Volume 2023-2028
Table 74 Forecast Sales of Portable Players by Category: Value 2023-2028
Table 75 Forecast Sales of Portable Players by Category: % Volume Growth 2023-2028
Table 76 Forecast Sales of Portable Players by Category: % Value Growth 2023-2028
MOBILE PHONES IN JAPAN
KEY DATA FINDINGS
2023 DEVELOPMENTS
Two Japanese players withdraw from smartphones
Apple maintains the leading share thanks to its ecosystem
Sales of smartphones decrease after a spike in 2021
PROSPECTS AND OPPORTUNITIES
Have Apple's price increases gone too far and will hit sales?
What the fall of Japanese brands could mean
CATEGORY DATA
Table 77 Sales of Mobile Phones by Category: Volume 2018-2023
Table 78 Sales of Mobile Phones by Category: Value 2018-2023
Table 79 Sales of Mobile Phones by Category: % Volume Growth 2018-2023
Table 80 Sales of Mobile Phones by Category: % Value Growth 2018-2023
Table 81 Sales of Smartphones by Screen Size: % Retail Volume 2020-2023
Table 82 NBO Company Shares of Mobile Phones: % Volume 2019-2023
Table 83 LBN Brand Shares of Mobile Phones: % Volume 2020-2023
Table 84 Distribution of Mobile Phones by Channel: % Volume 2018-2023
Table 85 Forecast Sales of Mobile Phones by Category: Volume 2023-2028
Table 86 Forecast Sales of Mobile Phones by Category: Value 2023-2028
Table 87 Forecast Sales of Mobile Phones by Category: % Volume Growth 2023-2028
Table 88 Forecast Sales of Mobile Phones by Category: % Value Growth 2023-2028
Table 89 Forecast Sales of Smartphones by Screen Size: % Retail Volume 2023-2028
WEARABLE ELECTRONICS IN JAPAN
KEY DATA FINDINGS
2023 DEVELOPMENTS
Further double-digit growth in wearable electronics, supported by health concerns
Digital activity watches leads growth
Apple continues to stand out in smart wearables
PROSPECTS AND OPPORTUNITIES
Strong growth expected for Huawei and Xiaomi as they ramp up in smart wearables
Steady, slowing growth, but only a limited increase for analogue activity watches
CATEGORY DATA
Table 90 Sales of Wearable Electronics by Category: Volume 2018-2023
Table 91 Sales of Wearable Electronics by Category: Value 2018-2023
Table 92 Sales of Wearable Electronics by Category: % Volume Growth 2018-2023
Table 93 Sales of Wearable Electronics by Category: % Value Growth 2018-2023
Table 94 NBO Company Shares of Wearable Electronics: % Volume 2019-2023
Table 95 LBN Brand Shares of Wearable Electronics: % Volume 2020-2023
Table 96 Distribution of Wearable Electronics by Channel: % Volume 2018-2023
Table 97 Forecast Sales of Wearable Electronics by Category: Volume 2023-2028
Table 98 Forecast Sales of Wearable Electronics by Category: Value 2023-2028
Table 99 Forecast Sales of Wearable Electronics by Category: % Volume Growth 2023-2028
Table 100 Forecast Sales of Wearable Electronics by Category: % Value Growth 2023-2028
HEADPHONES IN JAPAN
KEY DATA FINDINGS
2023 DEVELOPMENTS
TWS earbuds grows well, but overall sales of headphones remain static
Fragmentation, with Apple and Sony standing out from the crowd
Open-ear begins to expand
PROSPECTS AND OPPORTUNITIES
Diversification, differentiation, and possession of multiple products
E-commerce set to grow its share of distribution, but offline will remain important
CATEGORY DATA
Table 101 Sales of Headphones by Category: Volume 2018-2023
Table 102 Sales of Headphones by Category: Value 2018-2023
Table 103 Sales of Headphones by Category: % Volume Growth 2018-2023
Table 104 Sales of Headphones by Category: % Value Growth 2018-2023
Table 105 NBO Company Shares of Headphones: % Volume 2019-2023
Table 106 LBN Brand Shares of Headphones: % Volume 2020-2023
Table 107 Distribution of Headphones by Channel: % Volume 2018-2023
Table 108 Forecast Sales of Headphones by Category: Volume 2023-2028
Table 109 Forecast Sales of Headphones by Category: Value 2023-2028
Table 110 Forecast Sales of Headphones by Category: % Volume Growth 2023-2028
Table 111 Forecast Sales of Headphones by Category: % Value Growth 2023-2028
IN-CAR ENTERTAINMENT IN JAPAN
KEY DATA FINDINGS
2023 DEVELOPMENTS
Decrease slowing, but no rebound seen in 2023
Unstoppable trend of CASE changes the face of in-car entertainment
Car parts specialists suffer from the decrease of in-car electronics
PROSPECTS AND OPPORTUNITIES
Pioneer leads in-car entertainment
The growth of drive recorders set to slow down
CATEGORY DATA
Table 112 Sales of In-Car Entertainment by Category: Volume 2018-2023
Table 113 Sales of In-Car Entertainment by Category: Value 2018-2023
Table 114 Sales of In-Car Entertainment by Category: % Volume Growth 2018-2023
Table 115 Sales of In-Car Entertainment by Category: % Value Growth 2018-2023
Table 116 NBO Company Shares of In-Car Entertainment: % Volume 2019-2023
Table 117 LBN Brand Shares of In-Car Entertainment: % Volume 2020-2023
Table 118 Distribution of In-Car Entertainment by Channel: % Volume 2018-2023
Table 119 Forecast Sales of In-Car Entertainment by Category: Volume 2023-2028
Table 120 Forecast Sales of In-Car Entertainment by Category: Value 2023-2028
Table 121 Forecast Sales of In-Car Entertainment by Category: % Volume Growth 2023-2028
Table 122 Forecast Sales of In-Car Entertainment by Category: % Value Growth 2023-2028
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