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Report
Consumer Electronics in Austria
Market Direction I 2024-07-16 I 75 Pages I Euromonitor
Consumer electronics in Austria continues to witness volume decline in 2024, albeit at a much slower rate than the previous year. The decline in current value terms was significantly smaller, which had much to do with rising unit prices in smartphones, slower decline in televisions, and also steady demand for premium and innovative products. Consumer confidence is recovering well following a period of high inflation and a strong rise in living costs over the last two years. Smartphones show stro...
Euromonitor International's Consumer Electronics in Austria report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.
Product coverage: Computers and Peripherals, In-Car Entertainment, In-Home Consumer Electronics, Portable Consumer Electronics.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Consumer Electronics market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Consumer Electronics in Austria
Euromonitor International
July 2024
List Of Contents And Tables
CONSUMER ELECTRONICS IN AUSTRIA
EXECUTIVE SUMMARY
Consumer electronics in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer electronics?
MARKET DATA
Table 1 Sales of Consumer Electronics by Category: Volume 2019-2024
Table 2 Sales of Consumer Electronics by Category: Value 2019-2024
Table 3 Sales of Consumer Electronics by Category: % Volume Growth 2019-2024
Table 4 Sales of Consumer Electronics by Category: % Value Growth 2019-2024
Table 5 NBO Company Shares of Consumer Electronics: % Volume 2020-2024
Table 6 LBN Brand Shares of Consumer Electronics: % Volume 2021-2024
Table 7 Distribution of Consumer Electronics by Channel: % Volume 2019-2024
Table 8 Forecast Sales of Consumer Electronics by Category: Volume 2024-2029
Table 9 Forecast Sales of Consumer Electronics by Category: Value 2024-2029
Table 10 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2024-2029
Table 11 Forecast Sales of Consumer Electronics by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
Summary 1 Research Sources
COMPUTERS AND PERIPHERALS IN AUSTRIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Demand for computers falls due to a myriad of reasons
Stable growth in unit selling prices continues
Apple extends its lead in computers and peripherals
PROSPECTS AND OPPORTUNITIES
Downward trend to continue amid saturation and limited buying incentives
Smartphones to increasingly challenge the status of computers
Stronger focus on sustainability
CATEGORY DATA
Table 12 Sales of Computers and Peripherals by Category: Volume 2019-2024
Table 13 Sales of Computers and Peripherals by Category: Value 2019-2024
Table 14 Sales of Computers and Peripherals by Category: % Volume Growth 2019-2024
Table 15 Sales of Computers and Peripherals by Category: % Value Growth 2019-2024
Table 16 Sales of Computers by Category: Business Volume 2019-2024
Table 17 Sales of Computers by Category: Business Value MSP 2019-2024
Table 18 Sales of Computers by Category: Business Volume Growth 2019-2024
Table 19 Sales of Computers by Category: Business Value MSP Growth 2019-2024
Table 20 NBO Company Shares of Computers and Peripherals: % Volume 2020-2024
Table 21 LBN Brand Shares of Computers and Peripherals: % Volume 2021-2024
Table 22 Distribution of Computers and Peripherals by Channel: % Volume 2019-2024
Table 23 Forecast Sales of Computers and Peripherals by Category: Volume 2024-2029
Table 24 Forecast Sales of Computers and Peripherals by Category: Value 2024-2029
Table 25 Forecast Sales of Computers and Peripherals by Category: % Volume Growth 2024-2029
Table 26 Forecast Sales of Computers and Peripherals by Category: % Value Growth 2024-2029
Table 27 Forecast Sales of Computers by Category: Business Volume 2024-2029
Table 28 Forecast Sales of Computers by Category: Business Value MSP 2024-2029
Table 29 Forecast Sales of Computers by Category: Business Volume Growth 2024-2029
Table 30 Forecast Sales of Computers by Category: Business Value MSP Growth 2024-2029
IN-CAR ENTERTAINMENT IN AUSTRIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Negative sales continue for in-car entertainment
Changes in retail distribution as key player comes under pressure
Media spotlight on navigation devices
PROSPECTS AND OPPORTUNITIES
In-car entertainment will become more and more obsolete
Lower importance of owning a car will also dent sales
Likely end of Forstinger will reshape retail distribution
CATEGORY DATA
Table 31 Sales of In-Car Entertainment by Category: Volume 2019-2024
Table 32 Sales of In-Car Entertainment by Category: Value 2019-2024
Table 33 Sales of In-Car Entertainment by Category: % Volume Growth 2019-2024
Table 34 Sales of In-Car Entertainment by Category: % Value Growth 2019-2024
Table 35 NBO Company Shares of In-Car Entertainment: % Volume 2020-2024
Table 36 LBN Brand Shares of In-Car Entertainment: % Volume 2021-2024
Table 37 Distribution of In-Car Entertainment by Channel: % Volume 2019-2024
Table 38 Forecast Sales of In-Car Entertainment by Category: Volume 2024-2029
Table 39 Forecast Sales of In-Car Entertainment by Category: Value 2024-2029
Table 40 Forecast Sales of In-Car Entertainment by Category: % Volume Growth 2024-2029
Table 41 Forecast Sales of In-Car Entertainment by Category: % Value Growth 2024-2029
HOME AUDIO AND CINEMA IN AUSTRIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Home audio and cinema suffers further losses
Fast decline in home cinema and speaker systems continues despite some positive impulses sales in TVs
Basic functions and audio quality remains sufficient for mass consumers
PROSPECTS AND OPPORTUNITIES
Home audio and cinema to see further volume declines
Smart homes provide untapped growth potential
Home and audio to become more niche
CATEGORY DATA
Table 42 Sales of Home Audio and Cinema by Category: Volume 2019-2024
Table 43 Sales of Home Audio and Cinema by Category: Value 2019-2024
Table 44 Sales of Home Audio and Cinema by Category: % Volume Growth 2019-2024
Table 45 Sales of Home Audio and Cinema by Category: % Value Growth 2019-2024
Table 46 NBO Company Shares of Home Audio and Cinema: % Volume 2020-2024
Table 47 LBN Brand Shares of Home Audio and Cinema: % Volume 2021-2024
Table 48 Distribution of Home Audio and Cinema by Channel: % Volume 2020-2024
Table 49 Forecast Sales of Home Audio and Cinema by Category: Volume 2024-2029
Table 50 Forecast Sales of Home Audio and Cinema by Category: Value 2024-2029
Table 51 Forecast Sales of Home Audio and Cinema by Category: % Volume Growth 2024-2029
Table 52 Forecast Sales of Home Audio and Cinema by Category: % Value Growth 2024-2029
HOME VIDEO IN AUSTRIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Video consumption continues to fall
New television fee supports demand for televisions
Hisense investment continues to pay off
PROSPECTS AND OPPORTUNITIES
Television sales will continue to suffer from changing media consumption
New television fee may provide some growth impetus
Mid-price segment will come under further pressure
CATEGORY DATA
Table 53 Sales of Home Video by Category: Volume 2019-2024
Table 54 Sales of Home Video by Category: Value 2019-2024
Table 55 Sales of Home Video by Category: % Volume Growth 2019-2024
Table 56 Sales of Home Video by Category: % Value Growth 2019-2024
Table 57 Sales of LCD TVs by Network Connectivity: % Retail Volume 2019-2024
Table 58 NBO Company Shares of Home Video: % Volume 2020-2024
Table 59 LBN Brand Shares of Home Video: % Volume 2021-2024
Table 60 Distribution of Home Video by Channel: % Volume 2019-2024
Table 61 Forecast Sales of Home Video by Category: Volume 2024-2029
Table 62 Forecast Sales of Home Video by Category: Value 2024-2029
Table 63 Forecast Sales of Home Video by Category: % Volume Growth 2024-2029
Table 64 Forecast Sales of Home Video by Category: % Value Growth 2024-2029
Table 65 Forecast Sales of LCD TVs by Network Connectivity: % Retail Volume 2024-2029
IMAGING DEVICES IN AUSTRIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Competition from smartphones cannot be withstood
Digital cameras' competitive landscape in flux
Demand for camcorders relatively stable thanks to action cams
PROSPECTS AND OPPORTUNITIES
No hope in sight for struggling category
Mirrorless system cameras likely to become key product
Action cams unlikely to protect camcorders from severe decline
CATEGORY DATA
Table 66 Sales of Imaging Devices by Category: Volume 2019-2024
Table 67 Sales of Imaging Devices by Category: Value 2019-2024
Table 68 Sales of Imaging Devices by Category: % Volume Growth 2019-2024
Table 69 Sales of Imaging Devices by Category: % Value Growth 2019-2024
Table 70 NBO Company Shares of Imaging Devices: % Volume 2020-2024
Table 71 LBN Brand Shares of Imaging Devices: % Volume 2021-2024
Table 72 Distribution of Imaging Devices by Channel: % Volume 2019-2024
Table 73 Forecast Sales of Imaging Devices by Category: Volume 2024-2029
Table 74 Forecast Sales of Imaging Devices by Category: Value 2024-2029
Table 75 Forecast Sales of Imaging Devices by Category: % Volume Growth 2024-2029
Table 76 Forecast Sales of Imaging Devices by Category: % Value Growth 2024-2029
PORTABLE PLAYERS IN AUSTRIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
High demands of consumers lead to stable current value growth
Consumers willing to trade up in wireless speakers
Despite high levels of saturation, e-readers record value growth
PROSPECTS AND OPPORTUNITIES
Category becomes clearer after elimination of portable multimedia players
Wireless speakers to remain a popular item
Increasing penetration rate of e-readers expected
CATEGORY DATA
Table 77 Sales of Portable Players by Category: Volume 2019-2024
Table 78 Sales of Portable Players by Category: Value 2019-2024
Table 79 Sales of Portable Players by Category: % Volume Growth 2019-2024
Table 80 Sales of Portable Players by Category: % Value Growth 2019-2024
Table 81 NBO Company Shares of Portable Players: % Volume 2020-2024
Table 82 LBN Brand Shares of Portable Players: % Volume 2021-2024
Table 83 Distribution of Portable Players by Channel: % Volume 2019-2024
Table 84 Forecast Sales of Portable Players by Category: Volume 2024-2029
Table 85 Forecast Sales of Portable Players by Category: Value 2024-2029
Table 86 Forecast Sales of Portable Players by Category: % Volume Growth 2024-2029
Table 87 Forecast Sales of Portable Players by Category: % Value Growth 2024-2029
MOBILE PHONES IN AUSTRIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Volume sales suffer under ever longer replacement cycles
Campaign to promote repairs should not be underestimated
Google Inc's Pixel finally comes to Austria
PROSPECTS AND OPPORTUNITIES
Sustainability to weigh on replacement cycles of smartphones
Seniors are core audience in feature phones
More competition expected in Android smartphones
CATEGORY DATA
Table 88 Sales of Mobile Phones by Category: Volume 2019-2024
Table 89 Sales of Mobile Phones by Category: Value 2019-2024
Table 90 Sales of Mobile Phones by Category: % Volume Growth 2019-2024
Table 91 Sales of Mobile Phones by Category: % Value Growth 2019-2024
Table 92 Sales of Smartphones by Screen Size: % Retail Volume 2021-2024
Table 93 NBO Company Shares of Mobile Phones: % Volume 2020-2024
Table 94 LBN Brand Shares of Mobile Phones: % Volume 2021-2024
Table 95 Distribution of Mobile Phones by Channel: % Volume 2019-2024
Table 96 Forecast Sales of Mobile Phones by Category: Volume 2024-2029
Table 97 Forecast Sales of Mobile Phones by Category: Value 2024-2029
Table 98 Forecast Sales of Mobile Phones by Category: % Volume Growth 2024-2029
Table 99 Forecast Sales of Mobile Phones by Category: % Value Growth 2024-2029
Table 100 Forecast Sales of Smartphones by Screen Size: % Retail Volume 2024-2029
WEARABLE ELECTRONICS IN AUSTRIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Rising penetration rate in wearable electronics
Wider distribution in jewellery and watch specialist retailers
Domestic player files for insolvency
PROSPECTS AND OPPORTUNITIES
Plenty of room for penetration rate to rise
Variety of retail channels will help drive sales
No relevant growth expected outside of watches
CATEGORY DATA
Table 101 Sales of Wearable Electronics by Category: Volume 2019-2024
Table 102 Sales of Wearable Electronics by Category: Value 2019-2024
Table 103 Sales of Wearable Electronics by Category: % Volume Growth 2019-2024
Table 104 Sales of Wearable Electronics by Category: % Value Growth 2019-2024
Table 105 NBO Company Shares of Wearable Electronics: % Volume 2020-2024
Table 106 LBN Brand Shares of Wearable Electronics: % Volume 2021-2024
Table 107 Distribution of Wearable Electronics by Channel: % Volume 2019-2024
Table 108 Forecast Sales of Wearable Electronics by Category: Volume 2024-2029
Table 109 Forecast Sales of Wearable Electronics by Category: Value 2024-2029
Table 110 Forecast Sales of Wearable Electronics by Category: % Volume Growth 2024-2029
Table 111 Forecast Sales of Wearable Electronics by Category: % Value Growth 2024-2029
HEADPHONES IN AUSTRIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Headphones hits saturation point
TWS earbuds have likely reached peak in volume sales
Wide availability in retail stores contributes to growth
PROSPECTS AND OPPORTUNITIES
Demand expected to cool from a high level
Dominance of TWS earbuds likely to increase
Apple is well positioned to remain leader over forecast period
CATEGORY DATA
Table 112 Sales of Headphones by Category: Volume 2019-2024
Table 113 Sales of Headphones by Category: Value 2019-2024
Table 114 Sales of Headphones by Category: % Volume Growth 2019-2024
Table 115 Sales of Headphones by Category: % Value Growth 2019-2024
Table 116 NBO Company Shares of Headphones: % Volume 2020-2024
Table 117 LBN Brand Shares of Headphones: % Volume 2021-2024
Table 118 Distribution of Headphones by Channel: % Volume 2019-2024
Table 119 Forecast Sales of Headphones by Category: Volume 2024-2029
Table 120 Forecast Sales of Headphones by Category: Value 2024-2029
Table 121 Forecast Sales of Headphones by Category: % Volume Growth 2024-2029
Table 122 Forecast Sales of Headphones by Category: % Value Growth 2024-2029
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