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Report
Consumer Appliances in Vietnam
Market Direction I 2022-12-12 I 120 Pages I Euromonitor
Conservative policies from the Vietnamese Government during the pandemic have helped the country to maintain stable prices and low public debt. While GDP is expected to grow by 6%, the government is attempting to control the inflation rate under 4% in 2022. However, continuously increasing gasoline and oil prices, alongside the scarcity of materials and components, are also disrupting production activities in many industries. As such, consumer appliances in Vietnam is also under this trend, with...
Euromonitor International's Consumer Appliances in Vietnam report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2017-2021, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, format trends or distribution issues. Forecasts to 2026 illustrate how the market is set to change.
Product coverage: Major Appliances, Small Appliances.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Consumer Appliances market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Consumer Appliances in Vietnam
Euromonitor International
December 2022
List Of Contents And Tables
CONSUMER APPLIANCES IN VIETNAM
EXECUTIVE SUMMARY
Consumer appliances in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for consumer appliances?
MARKET INDICATORS
Table 1 Household Penetration of Selected Total Stock Consumer Appliances by Category 2018-2023
Table 2 Replacement Cycles of Consumer Appliances by Category 2018-2023
MARKET DATA
Table 3 Sales of Consumer Appliances by Category: Volume 2017-2022
Table 4 Sales of Consumer Appliances by Category: Value 2017-2022
Table 5 Sales of Consumer Appliances by Category: % Volume Growth 2017-2022
Table 6 Sales of Consumer Appliances by Category: % Value Growth 2017-2022
Table 7 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2017-2022
Table 8 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2017-2022
Table 9 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2017-2022
Table 10 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2017-2022
Table 11 Sales of Small Appliances by Category: Volume 2017-2022
Table 12 Sales of Small Appliances by Category: Value 2017-2022
Table 13 Sales of Small Appliances by Category: % Volume Growth 2017-2022
Table 14 Sales of Small Appliances by Category: % Value Growth 2017-2022
Table 15 NBO Company Shares of Major Appliances: % Volume 2018-2022
Table 16 LBN Brand Shares of Major Appliances: % Volume 2019-2022
Table 17 NBO Company Shares of Small Appliances: % Volume 2018-2022
Table 18 LBN Brand Shares of Small Appliances: % Volume 2019-2022
Table 19 Distribution of Major Appliances by Format: % Volume 2017-2022
Table 20 Distribution of Small Appliances by Format: % Volume 2017-2022
Table 21 Forecast Sales of Consumer Appliances by Category: Volume 2022-2027
Table 22 Forecast Sales of Consumer Appliances by Category: Value 2022-2027
Table 23 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2022-2027
Table 24 Forecast Sales of Consumer Appliances by Category: % Value Growth 2022-2027
Table 25 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2022-2027
Table 26 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2022-2027
Table 27 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2022-2027
Table 28 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2022-2027
Table 29 Forecast Sales of Small Appliances by Category: Volume 2022-2027
Table 30 Forecast Sales of Small Appliances by Category: Value 2022-2027
Table 31 Forecast Sales of Small Appliances by Category: % Volume Growth 2022-2027
Table 32 Forecast Sales of Small Appliances by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 1 Research Sources
REFRIGERATION APPLIANCES IN VIETNAM
KEY DATA FINDINGS
2022 DEVELOPMENTS
Sales remain in marginal declines, despite multiple promotional programmes and discount offers
Multi-dimensional cooling technology becomes a new standard, with consumers increasingly seeking additional features
Local refrigerator specialist Hoa Phat launches new models for smaller spaces and lower budgets
PROSPECTS AND OPPORTUNITIES
Mirror designs see rising demand from consumers seeking aesthetic kitchens
Large capacities, hygiene, and cooling technologies expected to drive refrigerator sales
Appliance and electronics specialists retailers to retain importance in omnichannel purchasing strategies
CATEGORY DATA
Table 33 Sales of Refrigeration Appliances by Category: Volume 2017-2022
Table 34 Sales of Refrigeration Appliances by Category: Value 2017-2022
Table 35 Sales of Refrigeration Appliances by Category: % Volume Growth 2017-2022
Table 36 Sales of Refrigeration Appliances by Category: % Value Growth 2017-2022
Table 37 Sales of Fridge Freezers by Format: % Volume 2017-2022
Table 38 Sales of Fridge Freezers by Volume Capacity: % Volume 2017-2022
Table 39 Sales of Fridge Freezers by Connected Appliances: % Volume 2018-2022
Table 40 Sales of Fridges by Volume Capacity: % Volume 2017-2022
Table 41 NBO Company Shares of Refrigeration Appliances: % Volume 2018-2022
Table 42 LBN Brand Shares of Refrigeration Appliances: % Volume 2019-2022
Table 43 NBO Company Shares of Freestanding Fridge Freezers: % Volume 2018-2022
Table 44 NBO Company Shares of Freestanding Fridges: % Volume 2018-2022
Table 45 Distribution of Refrigeration Appliances by Format: % Volume 2017-2022
Table 46 Production of Refrigeration Appliances: Total Volume 2017-2022
Table 47 Forecast Sales of Refrigeration Appliances by Category: Volume 2022-2027
Table 48 Forecast Sales of Refrigeration Appliances by Category: Value 2022-2027
Table 49 Forecast Sales of Refrigeration Appliances by Category: % Volume Growth 2022-2027
Table 50 Forecast Sales of Refrigeration Appliances by Category: % Value Growth 2022-2027
HOME LAUNDRY APPLIANCES IN VIETNAM
KEY DATA FINDINGS
2022 DEVELOPMENTS
Unpredictable weather inspires sales of automatic washer dryers
Inverter technology and bigger capacity models are seen as most preferable
Numerous new launches seen in 2022, as players try to catch consumers' attention
PROSPECTS AND OPPORTUNITIES
Auto dosing and "saving" functions create new demand for washing machines
Higher demand for washer dryers expected in the coming years
Stronger competition expected through advertising activities, with a focus on social media
CATEGORY DATA
Table 51 Sales of Home Laundry Appliances by Category: Volume 2017-2022
Table 52 Sales of Home Laundry Appliances by Category: Value 2017-2022
Table 53 Sales of Home Laundry Appliances by Category: % Volume Growth 2017-2022
Table 54 Sales of Home Laundry Appliances by Category: % Value Growth 2017-2022
Table 55 Sales of Automatic Washer Dryers by Connected Appliances: % Volume 2017-2022
Table 56 Sales of Automatic Washing Machines by Format: % Volume 2017-2022
Table 57 Sales of Automatic Washing Machines by Volume Capacity: % Volume 2017-2022
Table 58 Sales of Automatic Washing Machines by Connected Appliances: % Volume 2018-2022
Table 59 NBO Company Shares of Home Laundry Appliances: % Volume 2018-2022
Table 60 LBN Brand Shares of Home Laundry Appliances: % Volume 2019-2022
Table 61 Distribution of Home Laundry Appliances by Format: % Volume 2017-2022
Table 62 Production of Home Laundry Appliances: Total Volume 2017-2022
Table 63 Forecast Sales of Home Laundry Appliances by Category: Volume 2022-2027
Table 64 Forecast Sales of Home Laundry Appliances by Category: Value 2022-2027
Table 65 Forecast Sales of Home Laundry Appliances by Category: % Volume Growth 2022-2027
Table 66 Forecast Sales of Home Laundry Appliances by Category: % Value Growth 2022-2027
DISHWASHERS IN VIETNAM
KEY DATA FINDINGS
2022 DEVELOPMENTS
Consumer groups are split as to whether dishwashers or hand washing is best
Stronger demand in the big cities, with a focus on innovation and premiumisation
Online channels remain important for dishwashers, due to low penetration beyond specialist stores
PROSPECTS AND OPPORTUNITIES
Positive opportunities for dishwashers seen in the coming years
Local brands find it hard to compete with global brands, due to demographic of dishwasher users
New niche sales expected from expanding online channels
CATEGORY DATA
Table 67 Sales of Dishwashers by Category: Volume 2017-2022
Table 68 Sales of Dishwashers by Category: Value 2017-2022
Table 69 Sales of Dishwashers by Category: % Volume Growth 2017-2022
Table 70 Sales of Dishwashers by Category: % Value Growth 2017-2022
Table 71 Sales of Dishwashers by Format: % Volume 2017-2022
Table 72 Sales of Dishwashers by Connected Appliances: % Volume 2018-2022
Table 73 NBO Company Shares of Dishwashers: % Volume 2018-2022
Table 74 LBN Brand Shares of Dishwashers: % Volume 2019-2022
Table 75 Distribution of Dishwashers by Format: % Volume 2017-2022
Table 76 Production of Dishwashers: Total Volume 2017-2022
Table 77 Forecast Sales of Dishwashers by Category: Volume 2022-2027
Table 78 Forecast Sales of Dishwashers by Category: Value 2022-2027
Table 79 Forecast Sales of Dishwashers by Category: % Volume Growth 2022-2027
Table 80 Forecast Sales of Dishwashers by Category: % Value Growth 2022-2027
LARGE COOKING APPLIANCES IN VIETNAM
KEY DATA FINDINGS
2022 DEVELOPMENTS
Rising gas prices inspire consumers switch to induction-based models
Local brands gain trust from the low- to mid-income segment in polarised environment
Evolving retail landscape highlights the importance of omnichannel offerings
PROSPECTS AND OPPORTUNITIES
Innovative technologies expected to expand to mid-range cookers
Local brands set to follow global trends in research and development
Kitchen appliance retailers will retain their importance in omnichannel strategies
CATEGORY DATA
Table 81 Sales of Large Cooking Appliances by Category: Volume 2017-2022
Table 82 Sales of Large Cooking Appliances by Category: Value 2017-2022
Table 83 Sales of Large Cooking Appliances by Category: % Volume Growth 2017-2022
Table 84 Sales of Large Cooking Appliances by Category: % Value Growth 2017-2022
Table 85 Sales of Built-in Hobs by Format: % Volume 2017-2022
Table 86 NBO Company Shares of Large Cooking Appliances: % Volume 2018-2022
Table 87 LBN Brand Shares of Large Cooking Appliances: % Volume 2019-2022
Table 88 NBO Company Shares of Built-in Hobs: % Volume 2018-2022
Table 89 NBO Company Shares of Cooker Hoods: % Volume 2018-2022
Table 90 NBO Company Shares of Built-in Cooker Hoods: % Volume 2018-2022
Table 91 NBO Company Shares of Freestanding Cooker Hoods: % Volume 2018-2022
Table 92 Distribution of Large Cooking Appliances by Format: % Volume 2017-2022
Table 93 Production of Large Cooking Appliances: Total Volume 2017-2022
Table 94 Forecast Sales of Large Cooking Appliances by Category: Volume 2022-2027
Table 95 Forecast Sales of Large Cooking Appliances by Category: Value 2022-2027
Table 96 Forecast Sales of Large Cooking Appliances by Category: % Volume Growth 2022-2027
Table 97 Forecast Sales of Large Cooking Appliances by Category: % Value Growth 2022-2027
MICROWAVES IN VIETNAM
KEY DATA FINDINGS
2022 DEVELOPMENTS
Steam microwaves are on-trend in Vietnam, helping to support category growth
Multiple-function microwaves attract growing number of consumers
Competition from fryers continues to rise, inspiring microwave players to enhance their innovations
PROSPECTS AND OPPORTUNITIES
Moderate growth expected due to maturity of category in target areas
Mid-priced microwaves often offered as gifts with larger purchases
Consumers prefer buying microwaves online thanks to ease and convenience
CATEGORY DATA
Table 98 Sales of Microwaves by Category: Volume 2017-2022
Table 99 Sales of Microwaves by Category: Value 2017-2022
Table 100 Sales of Microwaves by Category: % Volume Growth 2017-2022
Table 101 Sales of Microwaves by Category: % Value Growth 2017-2022
Table 102 Sales of Microwaves by Connected Appliances: % Volume 2018-2022
Table 103 NBO Company Shares of Microwaves: % Volume 2018-2022
Table 104 LBN Brand Shares of Microwaves: % Volume 2019-2022
Table 105 Distribution of Microwaves by Format: % Volume 2017-2022
Table 106 Production of Microwaves: Total Volume 2017-2022
Table 107 Forecast Sales of Microwaves by Category: Volume 2022-2027
Table 108 Forecast Sales of Microwaves by Category: Value 2022-2027
Table 109 Forecast Sales of Microwaves by Category: % Volume Growth 2022-2027
Table 110 Forecast Sales of Microwaves by Category: % Value Growth 2022-2027
FOOD PREPARATION APPLIANCES IN VIETNAM
KEY DATA FINDINGS
2022 DEVELOPMENTS
Multi-functional food preparation appliances gain in popularity, with consumers willing to pay more for longer-term cost savings
Smart blenders excite young tech savvy consumers
Dynamic advertising activities seen across food preparation appliances
PROSPECTS AND OPPORTUNITIES
Multi-feature blenders expected to reach rural areas, thanks to ongoing online promotions
Sales will be driven by strong marketing activities on social media channels
Trustworthy retailers are preferable without price consideration
CATEGORY DATA
Table 111 Sales of Food Preparation Appliances by Category: Volume 2017-2022
Table 112 Sales of Food Preparation Appliances by Category: Value 2017-2022
Table 113 Sales of Food Preparation Appliances by Category: % Volume Growth 2017-2022
Table 114 Sales of Food Preparation Appliances by Category: % Value Growth 2017-2022
Table 115 NBO Company Shares of Food Preparation Appliances: % Volume 2018-2022
Table 116 LBN Brand Shares of Food Preparation Appliances: % Volume 2019-2022
Table 117 Distribution of Food Preparation Appliances by Format: % Volume 2017-2022
Table 118 Forecast Sales of Food Preparation Appliances by Category: Volume 2022-2027
Table 119 Forecast Sales of Food Preparation Appliances by Category: Value 2022-2027
Table 120 Forecast Sales of Food Preparation Appliances by Category: % Volume Growth 2022-2027
Table 121 Forecast Sales of Food Preparation Appliances by Category: % Value Growth 2022-2027
SMALL COOKING APPLIANCES IN VIETNAM
KEY DATA FINDINGS
2022 DEVELOPMENTS
Local brands launch specialist small cooking appliances to suit Vietnamese consumers
TikTok videos boosting sales for small cooking appliances
Multiple-function small cooking appliances attract attention for convenience and cost savings
PROSPECTS AND OPPORTUNITIES
Ongoing growth driven by home-cooking habits and emerging rural demand
Consumers prefer branded and reputed products, benefitting local players and high-end global names
E-commerce will retain its importance, due to ease of ordering small cooking appliances online
CATEGORY DATA
Table 122 Sales of Small Cooking Appliances by Category: Volume 2017-2022
Table 123 Sales of Small Cooking Appliances by Category: Value 2017-2022
Table 124 Sales of Small Cooking Appliances by Category: % Volume Growth 2017-2022
Table 125 Sales of Small Cooking Appliances by Category: % Value Growth 2017-2022
Table 126 Sales of Freestanding Hobs by Format: % Volume 2017-2022
Table 127 NBO Company Shares of Small Cooking Appliances: % Volume 2018-2022
Table 128 LBN Brand Shares of Small Cooking Appliances: % Volume 2019-2022
Table 129 Distribution of Small Cooking Appliances by Format: % Volume 2017-2022
Table 130 Forecast Sales of Small Cooking Appliances by Category: Volume 2022-2027
Table 131 Forecast Sales of Small Cooking Appliances by Category: Value 2022-2027
Table 132 Forecast Sales of Small Cooking Appliances by Category: % Volume Growth 2022-2027
Table 133 Forecast Sales of Small Cooking Appliances by Category: % Value Growth 2022-2027
VACUUM CLEANERS IN VIETNAM
KEY DATA FINDINGS
2022 DEVELOPMENTS
The HEPA filter becomes a must-have function in vacuum cleaners
Bed mattress and robotic vacuum cleaners catch the attention of young affluent consumers
Consumers happy to purchase vacuum cleaners online without seeing them in real life first
PROSPECTS AND OPPORTUNITIES
Consumers expected to increasingly seek hygiene technologies
Consumers will remain loyal to tried and trusted brands, with specialist niche brands also to make a name for themselves
E-commerce will remain a key channel for vacuum cleaner sales
CATEGORY DATA
Table 134 Sales of Vacuum Cleaners by Category: Volume 2017-2022
Table 135 Sales of Vacuum Cleaners by Category: Value 2017-2022
Table 136 Sales of Vacuum Cleaners by Category: % Volume Growth 2017-2022
Table 137 Sales of Vacuum Cleaners by Category: % Value Growth 2017-2022
Table 138 NBO Company Shares of Vacuum Cleaners: % Volume 2018-2022
Table 139 LBN Brand Shares of Vacuum Cleaners: % Volume 2019-2022
Table 140 Distribution of Vacuum Cleaners by Format: % Volume 2017-2022
Table 141 Forecast Sales of Vacuum Cleaners by Category: Volume 2022-2027
Table 142 Forecast Sales of Vacuum Cleaners by Category: Value 2022-2027
Table 143 Forecast Sales of Vacuum Cleaners by Category: % Volume Growth 2022-2027
Table 144 Forecast Sales of Vacuum Cleaners by Category: % Value Growth 2022-2027
PERSONAL CARE APPLIANCES IN VIETNAM
KEY DATA FINDINGS
2022 DEVELOPMENTS
Personal care appliances continues its robust growth, with electric facial cleansers an ongoing trend
Personal care for men is growing in demand
Consumers and retailers embrace e-commerce platforms for personal care appliances
PROSPECTS AND OPPORTUNITIES
Consumers avoid buying cheap products in personal care appliances, seeking branded multi-functional variants instead
Marketing activities will continue to focus heavily on social media
Omnichannel strategies herald the way forward
CATEGORY DATA
Table 145 Sales of Personal Care Appliances by Category: Volume 2017-2022
Table 146 Sales of Personal Care Appliances by Category: Value 2017-2022
Table 147 Sales of Personal Care Appliances by Category: % Volume Growth 2017-2022
Table 148 Sales of Personal Care Appliances by Category: % Value Growth 2017-2022
Table 149 Sales of Body Shavers by Format: % Volume 2017-2022
Table 150 Sales of Hair Care Appliances by Format: % Volume 2017-2022
Table 151 NBO Company Shares of Personal Care Appliances 2018-2022
Table 152 LBN Brand Shares of Personal Care Appliances 2019-2022
Table 153 Distribution of Personal Care Appliances by Format: % Volume 2017-2022
Table 154 Forecast Sales of Personal Care Appliances by Category: Volume 2022-2027
Table 155 Forecast Sales of Personal Care Appliances by Category: Value 2022-2027
Table 156 Forecast Sales of Personal Care Appliances by Category: % Volume Growth 2022-2027
Table 157 Forecast Sales of Personal Care Appliances by Category: % Value Growth 2022-2027
AIR TREATMENT PRODUCTS IN VIETNAM
KEY DATA FINDINGS
2022 DEVELOPMENTS
Anti-bacteria and air-purification become spotlight functions during 2022
Cheaper models to suit all budgets are widely offered by multiple brands
Promotional programmes offered by brands across all platforms
PROSPECTS AND OPPORTUNITIES
Affordably priced air treatment models raising higher demand in rural areas
Hygiene and health concerns will remain key features to consider
Trustworthy retailers will retain their importance, thanks to quality of service including installation and aftersales
CATEGORY DATA
Table 158 Sales of Air Treatment Products by Category: Volume 2017-2022
Table 159 Sales of Air Treatment Products by Category: Value 2017-2022
Table 160 Sales of Air Treatment Products by Category: % Volume Growth 2017-2022
Table 161 Sales of Air Treatment Products by Category: % Value Growth 2017-2022
Table 162 Sales of Air Conditioners by Connected Appliances: % Volume 2018-2022
Table 163 NBO Company Shares of Air Treatment Products: % Volume 2018-2022
Table 164 LBN Brand Shares of Air Treatment Products: % Volume 2019-2022
Table 165 Distribution of Air Treatment Products by Format: % Volume 2017-2022
Table 166 Production of Air Conditioners: Total Volume 2017-2022
Table 167 Forecast Sales of Air Treatment Products by Category: Volume 2022-2027
Table 168 Forecast Sales of Air Treatment Products by Category: Value 2022-2027
Table 169 Forecast Sales of Air Treatment Products by Category: % Volume Growth 2022-2027
Table 170 Forecast Sales of Air Treatment Products by Category: % Value Growth 2022-2027
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