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Report
Consumer Appliances in the Netherlands
Market Direction I 2022-12-12 I 127 Pages I Euromonitor
Inflation in the Netherlands was high in 2022, according to DNB (De Nederlandsche Bank). Consumer appliances was impacted by the high rate of inflation, resulting in strong retail current value growth, despite declines in retail volume sales in major appliances and small appliances. Demand was also dampened by spikes in purchases in 2020 and 2021, as consumers looked to consumer appliances to make life more comfortable and enjoyable during Coronavirus (COVID-19) lockdowns and home seclusion. In...
Euromonitor International's Consumer Appliances in Netherlands report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2017-2021, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, format trends or distribution issues. Forecasts to 2026 illustrate how the market is set to change.
Product coverage: Major Appliances, Small Appliances.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Consumer Appliances market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Consumer Appliances in the Netherlands
Euromonitor International
December 2022
List Of Contents And Tables
CONSUMER APPLIANCES IN THE NETHERLANDS
EXECUTIVE SUMMARY
Consumer appliances in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for consumer appliances?
MARKET INDICATORS
Table 1 Household Penetration of Selected Total Stock Consumer Appliances by Category 2017-2022
Table 2 Replacement Cycles of Consumer Appliances by Category 2017-2022
Table 3 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2022-2027
Table 4 Forecast Replacement Cycles of Consumer Appliances by Category 2022-2027
MARKET DATA
Table 5 Sales of Consumer Appliances by Category: Volume 2017-2022
Table 6 Sales of Consumer Appliances by Category: Value 2017-2022
Table 7 Sales of Consumer Appliances by Category: % Volume Growth 2017-2022
Table 8 Sales of Consumer Appliances by Category: % Value Growth 2017-2022
Table 9 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2017-2022
Table 10 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2017-2022
Table 11 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2017-2022
Table 12 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2017-2022
Table 13 Sales of Small Appliances by Category: Volume 2017-2022
Table 14 Sales of Small Appliances by Category: Value 2017-2022
Table 15 Sales of Small Appliances by Category: % Volume Growth 2017-2022
Table 16 Sales of Small Appliances by Category: % Value Growth 2017-2022
Table 17 NBO Company Shares of Major Appliances: % Volume 2018-2022
Table 18 LBN Brand Shares of Major Appliances: % Volume 2019-2022
Table 19 NBO Company Shares of Small Appliances: % Volume 2018-2022
Table 20 LBN Brand Shares of Small Appliances: % Volume 2019-2022
Table 21 Distribution of Major Appliances by Format: % Volume 2017-2022
Table 22 Distribution of Small Appliances by Format: % Volume 2017-2022
Table 23 Forecast Sales of Consumer Appliances by Category: Volume 2022-2027
Table 24 Forecast Sales of Consumer Appliances by Category: Value 2022-2027
Table 25 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2022-2027
Table 26 Forecast Sales of Consumer Appliances by Category: % Value Growth 2022-2027
Table 27 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2022-2027
Table 28 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2022-2027
Table 29 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2022-2027
Table 30 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2022-2027
Table 31 Forecast Sales of Small Appliances by Category: Volume 2022-2027
Table 32 Forecast Sales of Small Appliances by Category: Value 2022-2027
Table 33 Forecast Sales of Small Appliances by Category: % Volume Growth 2022-2027
Table 34 Forecast Sales of Small Appliances by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 1 Research Sources
REFRIGERATION APPLIANCES IN THE NETHERLANDS
KEY DATA FINDINGS
2022 DEVELOPMENTS
The demand for refrigeration appliances stabilises following the pandemic-informed spike
Manufacturers and retailers experiment with second-hand sales and leasing
E-commerce sales fall as consumers return to physical shops
PROSPECTS AND OPPORTUNITIES
Economic uncertainty to delay purchases of new refrigeration appliances
Second-hand purchases and leasing set to continue to limit new sales
Innovation in refrigeration appliances is likely to focus on connectivity and energy-efficiency
CATEGORY DATA
Table 35 Sales of Refrigeration Appliances by Category: Volume 2017-2022
Table 36 Sales of Refrigeration Appliances by Category: Value 2017-2022
Table 37 Sales of Refrigeration Appliances by Category: % Volume Growth 2017-2022
Table 38 Sales of Refrigeration Appliances by Category: % Value Growth 2017-2022
Table 39 Sales of Freezers by Format: % Volume 2017-2022
Table 40 Sales of Freezers by Volume Capacity: % Volume 2017-2022
Table 41 Sales of Fridge Freezers by Format: % Volume 2017-2022
Table 42 Sales of Fridge Freezers by Volume Capacity: % Volume 2017-2022
Table 43 Sales of Fridge Freezers by Connected Appliances: % Volume 2018-2022
Table 44 Sales of Fridges by Volume Capacity: % Volume 2017-2022
Table 45 NBO Company Shares of Refrigeration Appliances: % Volume 2018-2022
Table 46 LBN Brand Shares of Refrigeration Appliances: % Volume 2019-2022
Table 47 NBO Company Shares of Built-in Fridge Freezers: % Volume 2018-2022
Table 48 NBO Company Shares of Freestanding Fridge Freezers: % Volume 2018-2022
Table 49 NBO Company Shares of Built-in Fridges: % Volume 2018-2022
Table 50 NBO Company Shares of Freestanding Fridges: % Volume 2018-2022
Table 51 Distribution of Refrigeration Appliances by Format: % Volume 2017-2022
Table 52 Forecast Sales of Refrigeration Appliances by Category: Volume 2022-2027
Table 53 Forecast Sales of Refrigeration Appliances by Category: Value 2022-2027
Table 54 Forecast Sales of Refrigeration Appliances by Category: % Volume Growth 2022-2027
Table 55 Forecast Sales of Refrigeration Appliances by Category: % Value Growth 2022-2027
HOME LAUNDRY APPLIANCES IN THE NETHERLANDS
KEY DATA FINDINGS
2022 DEVELOPMENTS
Decline in retail volume sales of home laundry unsurprising after the spike during the pandemic
Second-hand sales and leasing foster sustainability
Electrolux Home Products (Nederland) leverages popular offers across price segments to lead home laundry appliances
PROSPECTS AND OPPORTUNITIES
Home laundry set to return to positive growth over the forecast period
Second-hand items and leasing to pique interest for sustainability, economic and convenience reasons
Innovation likely to focus on energy-efficiency and connectivity
CATEGORY DATA
Table 56 Sales of Home Laundry Appliances by Category: Volume 2017-2022
Table 57 Sales of Home Laundry Appliances by Category: Value 2017-2022
Table 58 Sales of Home Laundry Appliances by Category: % Volume Growth 2017-2022
Table 59 Sales of Home Laundry Appliances by Category: % Value Growth 2017-2022
Table 60 Sales of Automatic Washer Dryers by Connected Appliances: % Volume 2017-2022
Table 61 Sales of Automatic Washing Machines by Format: % Volume 2017-2022
Table 62 Sales of Automatic Washing Machines by Volume Capacity: % Volume 2017-2022
Table 63 Sales of Automatic Washing Machines by Connected Appliances: % Volume 2018-2022
Table 64 NBO Company Shares of Home Laundry Appliances: % Volume 2018-2022
Table 65 LBN Brand Shares of Home Laundry Appliances: % Volume 2019-2022
Table 66 Distribution of Home Laundry Appliances by Format: % Volume 2017-2022
Table 67 Forecast Sales of Home Laundry Appliances by Category: Volume 2022-2027
Table 68 Forecast Sales of Home Laundry Appliances by Category: Value 2022-2027
Table 69 Forecast Sales of Home Laundry Appliances by Category: % Volume Growth 2022-2027
Table 70 Forecast Sales of Home Laundry Appliances by Category: % Value Growth 2022-2027
DISHWASHERS IN THE NETHERLANDS
KEY DATA FINDINGS
2022 DEVELOPMENTS
Retail volume sales drop as inflationary conditions hamper demand
The presence of connected dishwashers increases in 2022
Electrolux's offer increases challenge to Bosch and Siemens
PROSPECTS AND OPPORTUNITIES
New housing and shift to built-in models to drive sales
XL dishwashers likely to interest bigger households
Second-hand sales and leasing likely to gain traction in dishwashers
CATEGORY DATA
Table 71 Sales of Dishwashers by Category: Volume 2017-2022
Table 72 Sales of Dishwashers by Category: Value 2017-2022
Table 73 Sales of Dishwashers by Category: % Volume Growth 2017-2022
Table 74 Sales of Dishwashers by Category: % Value Growth 2017-2022
Table 75 Sales of Dishwashers by Format: % Volume 2017-2022
Table 76 Sales of Dishwashers by Connected Appliances: % Volume 2018-2022
Table 77 NBO Company Shares of Dishwashers: % Volume 2018-2022
Table 78 LBN Brand Shares of Dishwashers: % Volume 2019-2022
Table 79 Distribution of Dishwashers by Format: % Volume 2017-2022
Table 80 Forecast Sales of Dishwashers by Category: Volume 2022-2027
Table 81 Forecast Sales of Dishwashers by Category: Value 2022-2027
Table 82 Forecast Sales of Dishwashers by Category: % Volume Growth 2022-2027
Table 83 Forecast Sales of Dishwashers by Category: % Value Growth 2022-2027
LARGE COOKING APPLIANCES IN THE NETHERLANDS
KEY DATA FINDINGS
2022 DEVELOPMENTS
Large cooking appliances faces decline amid a high inflationary environment
Built-in hobs sees retail volume sales growth as consumers shift from gas to induction hobs
Manufacturers focus on the professional experience
PROSPECTS AND OPPORTUNITIES
Lower inflation and an improving housing market to stimulate sales of large cooking appliances
The need to ration gas to help drive sales of induction hobs
E-commerce set to rise steadily again over the forecast period
CATEGORY DATA
Table 84 Sales of Large Cooking Appliances by Category: Volume 2017-2022
Table 85 Sales of Large Cooking Appliances by Category: Value 2017-2022
Table 86 Sales of Large Cooking Appliances by Category: % Volume Growth 2017-2022
Table 87 Sales of Large Cooking Appliances by Category: % Value Growth 2017-2022
Table 88 Sales of Built-in Hobs by Format: % Volume 2017-2022
Table 89 Sales of Ovens by Connected Appliances: % Volume 2018-2022
Table 90 NBO Company Shares of Large Cooking Appliances: % Volume 2018-2022
Table 91 LBN Brand Shares of Large Cooking Appliances: % Volume 2019-2022
Table 92 NBO Company Shares of Built-in Hobs: % Volume 2018-2022
Table 93 NBO Company Shares of Ovens: % Volume 2018-2022
Table 94 NBO Company Shares of Cooker Hoods: % Volume 2018-2022
Table 95 NBO Company Shares of Built-in Cooker Hoods: % Volume 2018-2022
Table 96 NBO Company Shares of Freestanding Cooker Hoods: % Volume 2018-2022
Table 97 NBO Company Shares of Cookers: % Volume 2018-2022
Table 98 NBO Company Shares of Range Cookers: % Volume 2018-2022
Table 99 Distribution of Large Cooking Appliances by Format: % Volume 2017-2022
Table 100 Forecast Sales of Large Cooking Appliances by Category: Volume 2022-2027
Table 101 Forecast Sales of Large Cooking Appliances by Category: Value 2022-2027
Table 102 Forecast Sales of Large Cooking Appliances by Category: % Volume Growth 2022-2027
Table 103 Forecast Sales of Large Cooking Appliances by Category: % Value Growth 2022-2027
MICROWAVES IN THE NETHERLANDS
KEY DATA FINDINGS
2022 DEVELOPMENTS
Retail volume sales decline as economic concerns and return to out-of-home lifestyles make consumers reluctant to purchase big-ticket items for the home
Cooling housing market has a negative effect on the demand for built-in microwaves
E-commerce sales lose ground as consumers return to physical retailers
PROSPECTS AND OPPORTUNITIES
Microwaves to return to retail volume growth as the economic situation stabilises
Improving housing market to boost built-in microwaves
E-commerce predicted to leverage convenience and flexibility to rebound over the forecast period
CATEGORY DATA
Table 104 Sales of Microwaves by Category: Volume 2017-2022
Table 105 Sales of Microwaves by Category: Value 2017-2022
Table 106 Sales of Microwaves by Category: % Volume Growth 2017-2022
Table 107 Sales of Microwaves by Category: % Value Growth 2017-2022
Table 108 Sales of Microwaves by Connected Appliances: % Volume 2018-2022
Table 109 NBO Company Shares of Microwaves: % Volume 2018-2022
Table 110 LBN Brand Shares of Microwaves: % Volume 2019-2022
Table 111 Distribution of Microwaves by Format: % Volume 2017-2022
Table 112 Forecast Sales of Microwaves by Category: Volume 2022-2027
Table 113 Forecast Sales of Microwaves by Category: Value 2022-2027
Table 114 Forecast Sales of Microwaves by Category: % Volume Growth 2022-2027
Table 115 Forecast Sales of Microwaves by Category: % Value Growth 2022-2027
FOOD PREPARATION APPLIANCES IN THE NETHERLANDS
KEY DATA FINDINGS
2022 DEVELOPMENTS
Unsurprising decline in retail volume sales following previous spikes and return to pre-pandemic lifestyles
Juice extractors faces strong competition from alternatives
Despite shift to physical retailers, big brands retain strong online presence and benefits
PROSPECTS AND OPPORTUNITIES
Hybrid working offers growth opportunities for food preparation appliances
A level of polarisation anticipated in food preparation appliances
Convenience and other benefits to push rebound in e-commerce sales
CATEGORY DATA
Table 116 Sales of Food Preparation Appliances by Category: Volume 2017-2022
Table 117 Sales of Food Preparation Appliances by Category: Value 2017-2022
Table 118 Sales of Food Preparation Appliances by Category: % Volume Growth 2017-2022
Table 119 Sales of Food Preparation Appliances by Category: % Value Growth 2017-2022
Table 120 NBO Company Shares of Food Preparation Appliances: % Volume 2018-2022
Table 121 LBN Brand Shares of Food Preparation Appliances: % Volume 2019-2022
Table 122 Distribution of Food Preparation Appliances by Format: % Volume 2017-2022
Table 123 Forecast Sales of Food Preparation Appliances by Category: Volume 2022-2027
Table 124 Forecast Sales of Food Preparation Appliances by Category: Value 2022-2027
Table 125 Forecast Sales of Food Preparation Appliances by Category: % Volume Growth 2022-2027
Table 126 Forecast Sales of Food Preparation Appliances by Category: % Value Growth 2022-2027
SMALL COOKING APPLIANCES IN THE NETHERLANDS
KEY DATA FINDINGS
2022 DEVELOPMENTS
General drop in demand due to strong sales during the pandemic and rising economic pressures
The health trend continues to drive sales as consumers switch to healthier alternatives
Convenience and premium quality coffee drive sales of espresso coffee machines
PROSPECTS AND OPPORTUNITIES
Overall positive outlook, but divergences in performance expected due to substitution trends
Manufacturers are set to focus on premium products to widen mark-ups
Coffee machines to remain a staple in Dutch households
CATEGORY DATA
Table 127 Sales of Small Cooking Appliances by Category: Volume 2017-2022
Table 128 Sales of Small Cooking Appliances by Category: Value 2017-2022
Table 129 Sales of Small Cooking Appliances by Category: % Volume Growth 2017-2022
Table 130 Sales of Small Cooking Appliances by Category: % Value Growth 2017-2022
Table 131 Sales of Freestanding Hobs by Format: % Volume 2017-2022
Table 132 NBO Company Shares of Small Cooking Appliances: % Volume 2018-2022
Table 133 LBN Brand Shares of Small Cooking Appliances: % Volume 2019-2022
Table 134 Distribution of Small Cooking Appliances by Format: % Volume 2017-2022
Table 135 Forecast Sales of Small Cooking Appliances by Category: Volume 2022-2027
Table 136 Forecast Sales of Small Cooking Appliances by Category: Value 2022-2027
Table 137 Forecast Sales of Small Cooking Appliances by Category: % Volume Growth 2022-2027
Table 138 Forecast Sales of Small Cooking Appliances by Category: % Value Growth 2022-2027
VACUUM CLEANERS IN THE NETHERLANDS
KEY DATA FINDINGS
2022 DEVELOPMENTS
Spikes in sales in previous years limit demand in 2022, although the shift to the stick format continues
Dry and wet models increase share in robotic vacuum cleaners
Connected robotic vacuum cleaners become standard
PROSPECTS AND OPPORTUNITIES
Positive outlook overall but shifts within vacuum cleaners are set to continue
Dry and wet models likely to see fast growth in vacuum cleaners
iRobot faces growing competition from smaller brands
CATEGORY DATA
Table 139 Sales of Vacuum Cleaners by Category: Volume 2017-2022
Table 140 Sales of Vacuum Cleaners by Category: Value 2017-2022
Table 141 Sales of Vacuum Cleaners by Category: % Volume Growth 2017-2022
Table 142 Sales of Vacuum Cleaners by Category: % Value Growth 2017-2022
Table 143 Sales of Robotic Vacuum Cleaners by Connected Appliances: % Volume 2018-2022
Table 144 NBO Company Shares of Vacuum Cleaners: % Volume 2018-2022
Table 145 LBN Brand Shares of Vacuum Cleaners: % Volume 2019-2022
Table 146 Distribution of Vacuum Cleaners by Format: % Volume 2017-2022
Table 147 Forecast Sales of Vacuum Cleaners by Category: Volume 2022-2027
Table 148 Forecast Sales of Vacuum Cleaners by Category: Value 2022-2027
Table 149 Forecast Sales of Vacuum Cleaners by Category: % Volume Growth 2022-2027
Table 150 Forecast Sales of Vacuum Cleaners by Category: % Value Growth 2022-2027
PERSONAL CARE APPLIANCES IN THE NETHERLANDS
KEY DATA FINDINGS
2022 DEVELOPMENTS
Pandemic spikes reduce the need to buy new personal care appliances in 2022
The demand for electric facial cleaners continues to grow as consumers desire a clean and healthy face
Smaller brands bring innovation to personal care appliances
PROSPECTS AND OPPORTUNITIES
Closer attention to personal care and appearance to stimulate demand
Innovations expected from smaller and niche brands
Body shavers to ride grooming and hygiene trends
CATEGORY DATA
Table 151 Sales of Personal Care Appliances by Category: Volume 2017-2022
Table 152 Sales of Personal Care Appliances by Category: Value 2017-2022
Table 153 Sales of Personal Care Appliances by Category: % Volume Growth 2017-2022
Table 154 Sales of Personal Care Appliances by Category: % Value Growth 2017-2022
Table 155 Sales of Body Shavers by Format: % Volume 2017-2022
Table 156 Sales of Hair Care Appliances by Format: % Volume 2017-2022
Table 157 NBO Company Shares of Personal Care Appliances 2018-2022
Table 158 LBN Brand Shares of Personal Care Appliances 2019-2022
Table 159 Distribution of Personal Care Appliances by Format: % Volume 2017-2022
Table 160 Forecast Sales of Personal Care Appliances by Category: Volume 2022-2027
Table 161 Forecast Sales of Personal Care Appliances by Category: Value 2022-2027
Table 162 Forecast Sales of Personal Care Appliances by Category: % Volume Growth 2022-2027
Table 163 Forecast Sales of Personal Care Appliances by Category: % Value Growth 2022-2027
AIR TREATMENT PRODUCTS IN THE NETHERLANDS
KEY DATA FINDINGS
2022 DEVELOPMENTS
Higher frequency of tropical summer days supports demand for air treatment products
The focus on a healthy and comfortable home environment stimulates purchases of air purifiers, humidifiers and dehumidifiers
E-commerce loses ground as more physical retailers tap into peak summer demand
PROSPECTS AND OPPORTUNITIES
Hot outlook for air treatment products
TOjuli set to drive sales of split air conditioners
New retailers expected to tap into the rising demand for air treatment products to increase their sales potential
CATEGORY DATA
Table 164 Sales of Air Treatment Products by Category: Volume 2017-2022
Table 165 Sales of Air Treatment Products by Category: Value 2017-2022
Table 166 Sales of Air Treatment Products by Category: % Volume Growth 2017-2022
Table 167 Sales of Air Treatment Products by Category: % Value Growth 2017-2022
Table 168 Sales of Air Conditioners by Connected Appliances: % Volume 2018-2022
Table 169 NBO Company Shares of Air Treatment Products: % Volume 2018-2022
Table 170 LBN Brand Shares of Air Treatment Products: % Volume 2019-2022
Table 171 Distribution of Air Treatment Products by Format: % Volume 2017-2022
Table 172 Forecast Sales of Air Treatment Products by Category: Volume 2022-2027
Table 173 Forecast Sales of Air Treatment Products by Category: Value 2022-2027
Table 174 Forecast Sales of Air Treatment Products by Category: % Volume Growth 2022-2027
Table 175 Forecast Sales of Air Treatment Products by Category: % Value Growth 2022-2027
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