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Report
Consumer Appliances in the Czech Republic
Market Direction I 2022-12-06 I 130 Pages I Euromonitor
After nearly two years of COVID-19 control measures, restrictions on the movement of the Czech population began to be loosened in January 2022. From 14 March, most of the control measures, including the obligation to wear a face mask and the mandatory presentation of COVID passes to gain access to indoor public spaces such as restaurants, were withdrawn. However, Czechs are still obliged to wear face masks when on public transport, whilst in hospitals or when visiting medical clinics.
Euromonitor International's Consumer Appliances in Czech Republic report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2017-2021, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, format trends or distribution issues. Forecasts to 2026 illustrate how the market is set to change.
Product coverage: Major Appliances, Small Appliances.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Consumer Appliances market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Consumer Appliances in the Czech Republic
Euromonitor International
December 2022
List Of Contents And Tables
CONSUMER APPLIANCES IN THE CZECH REPUBLIC
EXECUTIVE SUMMARY
Consumer appliances in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for consumer appliances?
MARKET DATA
Table 1 Sales of Consumer Appliances by Category: Volume 2017-2022
Table 2 Sales of Consumer Appliances by Category: Value 2017-2022
Table 3 Sales of Consumer Appliances by Category: % Volume Growth 2017-2022
Table 4 Sales of Consumer Appliances by Category: % Value Growth 2017-2022
Table 5 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2017-2022
Table 6 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2017-2022
Table 7 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2017-2022
Table 8 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2017-2022
Table 9 Sales of Small Appliances by Category: Volume 2017-2022
Table 10 Sales of Small Appliances by Category: Value 2017-2022
Table 11 Sales of Small Appliances by Category: % Volume Growth 2017-2022
Table 12 Sales of Small Appliances by Category: % Value Growth 2017-2022
Table 13 NBO Company Shares of Major Appliances: % Volume 2018-2022
Table 14 LBN Brand Shares of Major Appliances: % Volume 2019-2022
Table 15 NBO Company Shares of Small Appliances: % Volume 2018-2022
Table 16 LBN Brand Shares of Small Appliances: % Volume 2019-2022
Table 17 Distribution of Major Appliances by Format: % Volume 2017-2022
Table 18 Distribution of Small Appliances by Format: % Volume 2017-2022
Table 19 Forecast Sales of Consumer Appliances by Category: Volume 2022-2027
Table 20 Forecast Sales of Consumer Appliances by Category: Value 2022-2027
Table 21 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2022-2027
Table 22 Forecast Sales of Consumer Appliances by Category: % Value Growth 2022-2027
Table 23 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2022-2027
Table 24 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2022-2027
Table 25 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2022-2027
Table 26 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2022-2027
Table 27 Forecast Sales of Small Appliances by Category: Volume 2022-2027
Table 28 Forecast Sales of Small Appliances by Category: Value 2022-2027
Table 29 Forecast Sales of Small Appliances by Category: % Volume Growth 2022-2027
Table 30 Forecast Sales of Small Appliances by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 1 Research Sources
REFRIGERATION APPLIANCES IN THE CZECH REPUBLIC
KEY DATA FINDINGS
2022 DEVELOPMENTS
Size matters as competition intensifies among built-in refrigerators up to a width of 69cm
Electric wine coolers/chillers experiences a dramatic drop in demand
Energy efficiency labels remain a strong deciding factor as the energy crisis kicks in
PROSPECTS AND OPPORTUNITIES
An underwhelming performance slated for refrigeration appliances
Connected fridge freezers set to continue outperforming non-connected options
Energy efficiency, keeping food fresh and capacity to remain top demand factors
CATEGORY DATA
Table 31 Sales of Refrigeration Appliances by Category: Volume 2017-2022
Table 32 Sales of Refrigeration Appliances by Category: Value 2017-2022
Table 33 Sales of Refrigeration Appliances by Category: % Volume Growth 2017-2022
Table 34 Sales of Refrigeration Appliances by Category: % Value Growth 2017-2022
Table 35 Sales of Freezers by Format: % Volume 2017-2022
Table 36 Sales of Freezers by Volume Capacity: % Volume 2017-2022
Table 37 Sales of Fridge Freezers by Format: % Volume 2017-2022
Table 38 Sales of Fridge Freezers by Volume Capacity: % Volume 2017-2022
Table 39 Sales of Fridge Freezers by Connected Appliances: % Volume 2018-2022
Table 40 Sales of Fridges by Volume Capacity: % Volume 2017-2022
Table 41 NBO Company Shares of Refrigeration Appliances: % Volume 2018-2022
Table 42 LBN Brand Shares of Refrigeration Appliances: % Volume 2019-2022
Table 43 NBO Company Shares of Built-in Fridge Freezers: % Volume 2018-2022
Table 44 NBO Company Shares of Freestanding Fridge Freezers: % Volume 2018-2022
Table 45 NBO Company Shares of Built-in Fridges: % Volume 2018-2022
Table 46 NBO Company Shares of Freestanding Fridges: % Volume 2018-2022
Table 47 Distribution of Refrigeration Appliances by Format: % Volume 2017-2022
Table 48 Forecast Sales of Refrigeration Appliances by Category: Volume 2022-2027
Table 49 Forecast Sales of Refrigeration Appliances by Category: Value 2022-2027
Table 50 Forecast Sales of Refrigeration Appliances by Category: % Volume Growth 2022-2027
Table 51 Forecast Sales of Refrigeration Appliances by Category: % Value Growth 2022-2027
HOME LAUNDRY APPLIANCES IN THE CZECH REPUBLIC
KEY DATA FINDINGS
2022 DEVELOPMENTS
Rising energy prices do no favours for sales of automatic dryers
New energy labels motivate consumers to buy more sophisticated models
Electrolux introduces microplastics filters on its automatic washing machines
PROSPECTS AND OPPORTUNITIES
Only modest sales growth expected due to saturation and maturity
Connectivity and smart appliances to remain an unpopular selling point
Hygiene and length of washing cycle set to emerge as major demand factors
CATEGORY DATA
Table 52 Sales of Home Laundry Appliances by Category: Volume 2017-2022
Table 53 Sales of Home Laundry Appliances by Category: Value 2017-2022
Table 54 Sales of Home Laundry Appliances by Category: % Volume Growth 2017-2022
Table 55 Sales of Home Laundry Appliances by Category: % Value Growth 2017-2022
Table 56 Sales of Automatic Washer Dryers by Connected Appliances: % Volume 2017-2022
Table 57 Sales of Automatic Washing Machines by Format: % Volume 2017-2022
Table 58 Sales of Automatic Washing Machines by Volume Capacity: % Volume 2017-2022
Table 59 Sales of Automatic Washing Machines by Connected Appliances: % Volume 2018-2022
Table 60 NBO Company Shares of Home Laundry Appliances: % Volume 2018-2022
Table 61 LBN Brand Shares of Home Laundry Appliances: % Volume 2019-2022
Table 62 Distribution of Home Laundry Appliances by Format: % Volume 2017-2022
Table 63 Production of Home Laundry Appliances: Total Volume 2017-2022
Table 64 Forecast Sales of Home Laundry Appliances by Category: Volume 2022-2027
Table 65 Forecast Sales of Home Laundry Appliances by Category: Value 2022-2027
Table 66 Forecast Sales of Home Laundry Appliances by Category: % Volume Growth 2022-2027
Table 67 Forecast Sales of Home Laundry Appliances by Category: % Value Growth 2022-2027
DISHWASHERS IN THE CZECH REPUBLIC
KEY DATA FINDINGS
2022 DEVELOPMENTS
Demand continues to rise, albeit at a slower pace, as unit price inflation takes its toll
Rising household penetration as dishwashers are seen as energy- and water-efficient
Supply shortages force consumers to choose more sophisticated and expensive models
PROSPECTS AND OPPORTUNITIES
Increasingly essential status of dishwashers to continue supporting rising sales
Slimline and compact models likely to benefit from the expansion of the consumer base
Noise reduction and water saving set to remain among the most in-demand features
CATEGORY DATA
Table 68 Sales of Dishwashers by Category: Volume 2017-2022
Table 69 Sales of Dishwashers by Category: Value 2017-2022
Table 70 Sales of Dishwashers by Category: % Volume Growth 2017-2022
Table 71 Sales of Dishwashers by Category: % Value Growth 2017-2022
Table 72 Sales of Dishwashers by Format: % Volume 2017-2022
Table 73 Sales of Dishwashers by Connected Appliances: % Volume 2018-2022
Table 74 NBO Company Shares of Dishwashers: % Volume 2018-2022
Table 75 LBN Brand Shares of Dishwashers: % Volume 2019-2022
Table 76 Distribution of Dishwashers by Format: % Volume 2017-2022
Table 77 Production of Dishwashers: Total Volume 2017-2022
Table 78 Forecast Sales of Dishwashers by Category: Volume 2022-2027
Table 79 Forecast Sales of Dishwashers by Category: Value 2022-2027
Table 80 Forecast Sales of Dishwashers by Category: % Volume Growth 2022-2027
Table 81 Forecast Sales of Dishwashers by Category: % Value Growth 2022-2027
LARGE COOKING APPLIANCES IN THE CZECH REPUBLIC
KEY DATA FINDINGS
2022 DEVELOPMENTS
Rising popularity of steam cooking functions and more energy efficient appliances
Kitchen studios see a strong recovery as consumers demand integrated design
The hotly anticipated Novy cooker hoods have finally arrived in the Czech republic
PROSPECTS AND OPPORTUNITIES
Sales growth to slow down due to maturity of demand and saturation
Built-in hobs and ovens to remain popular as consumers replace their outdated cookers
Strong competition and presence of domestic brands put pressure on unit prices
CATEGORY DATA
Table 82 Sales of Large Cooking Appliances by Category: Volume 2017-2022
Table 83 Sales of Large Cooking Appliances by Category: Value 2017-2022
Table 84 Sales of Large Cooking Appliances by Category: % Volume Growth 2017-2022
Table 85 Sales of Large Cooking Appliances by Category: % Value Growth 2017-2022
Table 86 Sales of Built-in Hobs by Format: % Volume 2017-2022
Table 87 Sales of Ovens by Connected Appliances: % Volume 2018-2022
Table 88 NBO Company Shares of Large Cooking Appliances: % Volume 2018-2022
Table 89 LBN Brand Shares of Large Cooking Appliances: % Volume 2019-2022
Table 90 NBO Company Shares of Built-in Hobs: % Volume 2018-2022
Table 91 NBO Company Shares of Ovens: % Volume 2018-2022
Table 92 NBO Company Shares of Cooker Hoods: % Volume 2018-2022
Table 93 NBO Company Shares of Built-in Cooker Hoods: % Volume 2018-2022
Table 94 NBO Company Shares of Freestanding Cooker Hoods: % Volume 2018-2022
Table 95 NBO Company Shares of Cookers: % Volume 2018-2022
Table 96 NBO Company Shares of Range Cookers: % Volume 2018-2022
Table 97 Distribution of Large Cooking Appliances by Format: % Volume 2017-2022
Table 98 Production of Large Cooking Appliances: Total Volume 2017-2022
Table 99 Forecast Sales of Large Cooking Appliances by Category: Volume 2022-2027
Table 100 Forecast Sales of Large Cooking Appliances by Category: Value 2022-2027
Table 101 Forecast Sales of Large Cooking Appliances by Category: % Volume Growth 2022-2027
Table 102 Forecast Sales of Large Cooking Appliances by Category: % Value Growth 2022-2027
MICROWAVES IN THE CZECH REPUBLIC
KEY DATA FINDINGS
2022 DEVELOPMENTS
Further sales declines as the category reacts to elevated demand during the pandemic
New product development has only very limited impact on volume sales
Freestanding microwaves declines despite being more popular than built-in counterparts
PROSPECTS AND OPPORTUNITIES
Freestanding microwaves likely to remain the most essential category of microwaves
Built-in microwaves to register merely marginal sales growth over the forecast period
Stylish design increasingly important for both freestanding and built-in models
CATEGORY DATA
Table 103 Sales of Microwaves by Category: Volume 2017-2022
Table 104 Sales of Microwaves by Category: Value 2017-2022
Table 105 Sales of Microwaves by Category: % Volume Growth 2017-2022
Table 106 Sales of Microwaves by Category: % Value Growth 2017-2022
Table 107 Sales of Microwaves by Connected Appliances: % Volume 2018-2022
Table 108 NBO Company Shares of Microwaves: % Volume 2018-2022
Table 109 LBN Brand Shares of Microwaves: % Volume 2019-2022
Table 110 Distribution of Microwaves by Format: % Volume 2017-2022
Table 111 Forecast Sales of Microwaves by Category: Volume 2022-2027
Table 112 Forecast Sales of Microwaves by Category: Value 2022-2027
Table 113 Forecast Sales of Microwaves by Category: % Volume Growth 2022-2027
Table 114 Forecast Sales of Microwaves by Category: % Value Growth 2022-2027
FOOD PREPARATION APPLIANCES IN THE CZECH REPUBLIC
KEY DATA FINDINGS
2022 DEVELOPMENTS
Unit price erosion limits value growth as volume sales continue to rise
Automation and convenience to the fore as cooking robots invade Czech kitchens
Blenders records positive volume growth as volume sales of mixers decline
PROSPECTS AND OPPORTUNITIES
Influence of health and wellness trend on category sales set to slowly fade
E-commerce set to perform well despite declines seen in 2022
More sophisticated and multifunctional products to boost value growth
CATEGORY DATA
Table 115 Sales of Food Preparation Appliances by Category: Volume 2017-2022
Table 116 Sales of Food Preparation Appliances by Category: Value 2017-2022
Table 117 Sales of Food Preparation Appliances by Category: % Volume Growth 2017-2022
Table 118 Sales of Food Preparation Appliances by Category: % Value Growth 2017-2022
Table 119 NBO Company Shares of Food Preparation Appliances: % Volume 2018-2022
Table 120 LBN Brand Shares of Food Preparation Appliances: % Volume 2019-2022
Table 121 Distribution of Food Preparation Appliances by Format: % Volume 2017-2022
Table 122 Forecast Sales of Food Preparation Appliances by Category: Volume 2022-2027
Table 123 Forecast Sales of Food Preparation Appliances by Category: Value 2022-2027
Table 124 Forecast Sales of Food Preparation Appliances by Category: % Volume Growth 2022-2027
Table 125 Forecast Sales of Food Preparation Appliances by Category: % Value Growth 2022-2027
SMALL COOKING APPLIANCES IN THE CZECH REPUBLIC
KEY DATA FINDINGS
2022 DEVELOPMENTS
Demand for coffee machines cools off, although volume growth remains positive
Sales of coffee machines heavily concentrated around three leading players
The light fryer revolution continues to build as consumers warm to healthier cooking
PROSPECTS AND OPPORTUNITIES
Shift to multifunctional appliances to limit growth potential of small cooking appliances
Sustainability concerns could potentially limit demand for pod coffee machines
The healthy cooking trend is almost certainly here to stay
CATEGORY DATA
Table 126 Sales of Small Cooking Appliances by Category: Volume 2017-2022
Table 127 Sales of Small Cooking Appliances by Category: Value 2017-2022
Table 128 Sales of Small Cooking Appliances by Category: % Volume Growth 2017-2022
Table 129 Sales of Small Cooking Appliances by Category: % Value Growth 2017-2022
Table 130 Sales of Freestanding Hobs by Format: % Volume 2017-2022
Table 131 NBO Company Shares of Small Cooking Appliances: % Volume 2018-2022
Table 132 LBN Brand Shares of Small Cooking Appliances: % Volume 2019-2022
Table 133 Distribution of Small Cooking Appliances by Format: % Volume 2017-2022
Table 134 Forecast Sales of Small Cooking Appliances by Category: Volume 2022-2027
Table 135 Forecast Sales of Small Cooking Appliances by Category: Value 2022-2027
Table 136 Forecast Sales of Small Cooking Appliances by Category: % Volume Growth 2022-2027
Table 137 Forecast Sales of Small Cooking Appliances by Category: % Value Growth 2022-2027
VACUUM CLEANERS IN THE CZECH REPUBLIC
KEY DATA FINDINGS
2022 DEVELOPMENTS
Stick vacuum cleaners now largest category of vacuum cleaners in volume sales terms
Steam vacuum cleaners continues to benefit from the strong focus on hygienic cleaning
The entry of new brands and launch of innovative models spurs growth in demand
PROSPECTS AND OPPORTUNITIES
Vacuum cleaners slated for very healthy sales growth over the forecast period
Technical innovation to continue driving sales growth in vacuum cleaners
Steam vacuum cleaners expected to remain firmly in the spotlight
CATEGORY DATA
Table 138 Sales of Vacuum Cleaners by Category: Volume 2017-2022
Table 139 Sales of Vacuum Cleaners by Category: Value 2017-2022
Table 140 Sales of Vacuum Cleaners by Category: % Volume Growth 2017-2022
Table 141 Sales of Vacuum Cleaners by Category: % Value Growth 2017-2022
Table 142 Sales of Robotic Vacuum Cleaners by Connected Appliances: % Volume 2018-2022
Table 143 NBO Company Shares of Vacuum Cleaners: % Volume 2018-2022
Table 144 LBN Brand Shares of Vacuum Cleaners: % Volume 2019-2022
Table 145 Distribution of Vacuum Cleaners by Format: % Volume 2017-2022
Table 146 Forecast Sales of Vacuum Cleaners by Category: Volume 2022-2027
Table 147 Forecast Sales of Vacuum Cleaners by Category: Value 2022-2027
Table 148 Forecast Sales of Vacuum Cleaners by Category: % Volume Growth 2022-2027
Table 149 Forecast Sales of Vacuum Cleaners by Category: % Value Growth 2022-2027
PERSONAL CARE APPLIANCES IN THE CZECH REPUBLIC
KEY DATA FINDINGS
2022 DEVELOPMENTS
High demand for electric facial cleansers motivates new entries and high activity levels
The highest average unit price growth in years puts pressure on demand
Rising interest in safe hair removal continues to grow, supporting sales growth
PROSPECTS AND OPPORTUNITIES
Oral care appliances and facial care appliances each set to register healthy growth
The advent of multifunctional devices poised to shake up the category
Competitive landscape likely to remain concentrated around a few major players
CATEGORY DATA
Table 150 Sales of Personal Care Appliances by Category: Volume 2017-2022
Table 151 Sales of Personal Care Appliances by Category: Value 2017-2022
Table 152 Sales of Personal Care Appliances by Category: % Volume Growth 2017-2022
Table 153 Sales of Personal Care Appliances by Category: % Value Growth 2017-2022
Table 154 Sales of Body Shavers by Format: % Volume 2017-2022
Table 155 Sales of Hair Care Appliances by Format: % Volume 2017-2022
Table 156 NBO Company Shares of Personal Care Appliances 2018-2022
Table 157 LBN Brand Shares of Personal Care Appliances 2019-2022
Table 158 Distribution of Personal Care Appliances by Format: % Volume 2017-2022
Table 159 Forecast Sales of Personal Care Appliances by Category: Volume 2022-2027
Table 160 Forecast Sales of Personal Care Appliances by Category: Value 2022-2027
Table 161 Forecast Sales of Personal Care Appliances by Category: % Volume Growth 2022-2027
Table 162 Forecast Sales of Personal Care Appliances by Category: % Value Growth 2022-2027
AIR TREATMENT PRODUCTS IN THE CZECH REPUBLIC
KEY DATA FINDINGS
2022 DEVELOPMENTS
Air treatment products benefits from the post-pandemic enhanced focus on hygiene
Design suddenly plays a major role in consumer choice in air treatment products
The supply of residential air conditioners interrupted due to labour shortages
PROSPECTS AND OPPORTUNITIES
Split air conditioners slated for a strong performance during the forecast period
Multifunctional a treatment products likely to be sought after by consumers
E-commerce to continue playing a major role in the distribution of air treatment products
CATEGORY DATA
Table 163 Sales of Air Treatment Products by Category: Volume 2017-2022
Table 164 Sales of Air Treatment Products by Category: Value 2017-2022
Table 165 Sales of Air Treatment Products by Category: % Volume Growth 2017-2022
Table 166 Sales of Air Treatment Products by Category: % Value Growth 2017-2022
Table 167 Sales of Air Conditioners by Connected Appliances: % Volume 2018-2022
Table 168 NBO Company Shares of Air Treatment Products: % Volume 2018-2022
Table 169 LBN Brand Shares of Air Treatment Products: % Volume 2019-2022
Table 170 Distribution of Air Treatment Products by Format: % Volume 2017-2022
Table 171 Production of Air Conditioners: Total Volume 2017-2022
Table 172 Forecast Sales of Air Treatment Products by Category: Volume 2022-2027
Table 173 Forecast Sales of Air Treatment Products by Category: Value 2022-2027
Table 174 Forecast Sales of Air Treatment Products by Category: % Volume Growth 2022-2027
Table 175 Forecast Sales of Air Treatment Products by Category: % Value Growth 2022-2027
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