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Report
Consumer Appliances in Taiwan
Market Direction I 2022-12-14 I 121 Pages I Euromonitor
Consumer appliances, as a product area as a whole, is set to record slightly lower retail volume and value growth in 2022 compared to 2021. This slight downturn in performance was caused by the second major outbreak of COVID-19 in Taiwan in May 2022, which led to some supply issues and stagnancy in the real estate market. Moreover, inflationary pressures due to increases in the cost of raw materials, shipping costs, labour wages and energy have led to substantial price increases in all consumer...
Euromonitor International's Consumer Appliances in Taiwan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2017-2021, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, format trends or distribution issues. Forecasts to 2026 illustrate how the market is set to change.
Product coverage: Major Appliances, Small Appliances.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Consumer Appliances market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Consumer Appliances in Taiwan
Euromonitor International
December 2022
List Of Contents And Tables
CONSUMER APPLIANCES IN TAIWAN
EXECUTIVE SUMMARY
Consumer appliances in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for consumer appliances?
MARKET INDICATORS
Table 1 Household Penetration of Selected Total Stock Consumer Appliances by Category 2018-2023
Table 2 Replacement Cycles of Consumer Appliances by Category 2018-2023
MARKET DATA
Table 3 Sales of Consumer Appliances by Category: Volume 2017-2022
Table 4 Sales of Consumer Appliances by Category: Value 2017-2022
Table 5 Sales of Consumer Appliances by Category: % Volume Growth 2017-2022
Table 6 Sales of Consumer Appliances by Category: % Value Growth 2017-2022
Table 7 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2017-2022
Table 8 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2017-2022
Table 9 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2017-2022
Table 10 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2017-2022
Table 11 Sales of Small Appliances by Category: Volume 2017-2022
Table 12 Sales of Small Appliances by Category: Value 2017-2022
Table 13 Sales of Small Appliances by Category: % Volume Growth 2017-2022
Table 14 Sales of Small Appliances by Category: % Value Growth 2017-2022
Table 15 NBO Company Shares of Major Appliances: % Volume 2018-2022
Table 16 LBN Brand Shares of Major Appliances: % Volume 2019-2022
Table 17 NBO Company Shares of Small Appliances: % Volume 2018-2022
Table 18 LBN Brand Shares of Small Appliances: % Volume 2019-2022
Table 19 Distribution of Major Appliances by Format: % Volume 2017-2022
Table 20 Distribution of Small Appliances by Format: % Volume 2017-2022
Table 21 Forecast Sales of Consumer Appliances by Category: Volume 2022-2027
Table 22 Forecast Sales of Consumer Appliances by Category: Value 2022-2027
Table 23 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2022-2027
Table 24 Forecast Sales of Consumer Appliances by Category: % Value Growth 2022-2027
Table 25 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2022-2027
Table 26 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2022-2027
Table 27 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2022-2027
Table 28 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2022-2027
Table 29 Forecast Sales of Small Appliances by Category: Volume 2022-2027
Table 30 Forecast Sales of Small Appliances by Category: Value 2022-2027
Table 31 Forecast Sales of Small Appliances by Category: % Volume Growth 2022-2027
Table 32 Forecast Sales of Small Appliances by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 1 Research Sources
REFRIGERATION APPLIANCES IN TAIWAN
KEY DATA FINDINGS
2022 DEVELOPMENTS
Inflationary pressures contribute to strong value increase in refrigeration appliances sales in 2022
More space and greater energy efficiency important attractions
E-commerce continues to thrive as COVID-19 hits store-based sales
PROSPECTS AND OPPORTUNITIES
Panasonic heading into the forecast period in a strong position
Freezers set to benefit from the need for more storage
Local players focus on value
CATEGORY DATA
Table 33 Sales of Refrigeration Appliances by Category: Volume 2017-2022
Table 34 Sales of Refrigeration Appliances by Category: Value 2017-2022
Table 35 Sales of Refrigeration Appliances by Category: % Volume Growth 2017-2022
Table 36 Sales of Refrigeration Appliances by Category: % Value Growth 2017-2022
Table 37 Sales of Freezers by Format: % Volume 2017-2022
Table 38 Sales of Freezers by Volume Capacity: % Volume 2017-2022
Table 39 Sales of Fridge Freezers by Format: % Volume 2017-2022
Table 40 Sales of Fridge Freezers by Volume Capacity: % Volume 2017-2022
Table 41 Sales of Fridge Freezers by Connected Appliances: % Volume 2018-2022
Table 42 Sales of Fridges by Volume Capacity: % Volume 2017-2022
Table 43 NBO Company Shares of Refrigeration Appliances: % Volume 2018-2022
Table 44 LBN Brand Shares of Refrigeration Appliances: % Volume 2019-2022
Table 45 NBO Company Shares of Built-in Fridge Freezers: % Volume 2018-2022
Table 46 NBO Company Shares of Freestanding Fridge Freezers: % Volume 2018-2022
Table 47 NBO Company Shares of Freestanding Fridges: % Volume 2018-2022
Table 48 Distribution of Refrigeration Appliances by Format: % Volume 2017-2022
Table 49 Production of Refrigeration Appliances: Total Volume 2017-2022
Table 50 Forecast Sales of Refrigeration Appliances by Category: Volume 2022-2027
Table 51 Forecast Sales of Refrigeration Appliances by Category: Value 2022-2027
Table 52 Forecast Sales of Refrigeration Appliances by Category: % Volume Growth 2022-2027
Table 53 Forecast Sales of Refrigeration Appliances by Category: % Value Growth 2022-2027
HOME LAUNDRY APPLIANCES IN TAIWAN
KEY DATA FINDINGS
2022 DEVELOPMENTS
Inflationary pressures contribute to strong value increase in home laundry appliances sales in 2022
Energy efficiency, mildew protection and drying and disinfection functionalities key concerns among manufacturers and consumers
E-commerce benefits from spike in COVID-19 cases
PROSPECTS AND OPPORTUNITIES
Competition expected to intensify as players vie for share in a post-COVID-19 world
Automatic dryers and washer dryers set for further growth with imported brands taking centre stage
Domestic players looking to gain advantage over international rivals
CATEGORY DATA
Table 54 Sales of Home Laundry Appliances by Category: Volume 2017-2022
Table 55 Sales of Home Laundry Appliances by Category: Value 2017-2022
Table 56 Sales of Home Laundry Appliances by Category: % Volume Growth 2017-2022
Table 57 Sales of Home Laundry Appliances by Category: % Value Growth 2017-2022
Table 58 Sales of Automatic Washer Dryers by Connected Appliances: % Volume 2017-2022
Table 59 Sales of Automatic Washing Machines by Format: % Volume 2017-2022
Table 60 Sales of Automatic Washing Machines by Volume Capacity: % Volume 2017-2022
Table 61 Sales of Automatic Washing Machines by Connected Appliances: % Volume 2018-2022
Table 62 NBO Company Shares of Home Laundry Appliances: % Volume 2018-2022
Table 63 LBN Brand Shares of Home Laundry Appliances: % Volume 2019-2022
Table 64 Distribution of Home Laundry Appliances by Format: % Volume 2017-2022
Table 65 Production of Home Laundry Appliances: Total Volume 2017-2022
Table 66 Forecast Sales of Home Laundry Appliances by Category: Volume 2022-2027
Table 67 Forecast Sales of Home Laundry Appliances by Category: Value 2022-2027
Table 68 Forecast Sales of Home Laundry Appliances by Category: % Volume Growth 2022-2027
Table 69 Forecast Sales of Home Laundry Appliances by Category: % Value Growth 2022-2027
DISHWASHERS IN TAIWAN
KEY DATA FINDINGS
2022 DEVELOPMENTS
Dishwashers continues to record strong volume growth due to increased personal health concerns
Increased cooking at home boosts demand for freestanding dishwashers
Brands focus on online marketing and group purchases to drive growth
PROSPECTS AND OPPORTUNITIES
Increased health and hygiene concerns set to continue driving growth with Bosch at the helm
Affordable table-top brands could find favour with younger consumers
E-commerce set for bigger role in dishwashers as competition intensifies
CATEGORY DATA
Table 70 Sales of Dishwashers by Category: Volume 2017-2022
Table 71 Sales of Dishwashers by Category: Value 2017-2022
Table 72 Sales of Dishwashers by Category: % Volume Growth 2017-2022
Table 73 Sales of Dishwashers by Category: % Value Growth 2017-2022
Table 74 Sales of Dishwashers by Format: % Volume 2017-2022
Table 75 Sales of Dishwashers by Connected Appliances: % Volume 2018-2022
Table 76 NBO Company Shares of Dishwashers: % Volume 2018-2022
Table 77 LBN Brand Shares of Dishwashers: % Volume 2019-2022
Table 78 Distribution of Dishwashers by Format: % Volume 2017-2022
Table 79 Forecast Sales of Dishwashers by Category: Volume 2022-2027
Table 80 Forecast Sales of Dishwashers by Category: Value 2022-2027
Table 81 Forecast Sales of Dishwashers by Category: % Volume Growth 2022-2027
Table 82 Forecast Sales of Dishwashers by Category: % Value Growth 2022-2027
LARGE COOKING APPLIANCES IN TAIWAN
KEY DATA FINDINGS
2022 DEVELOPMENTS
Inflationary pressures place a downwards pressure on demand for large cooking appliances
Increased focus on healthy and energy efficiency drives sales and new product development
Ovens struggling to find an audience
PROSPECTS AND OPPORTUNITIES
Sakura set for bright future in large cooking appliances
Polarised performances projected within large cooking appliances over the forecast period
Sales of large cooking appliances directly linked to the performance of Taiwans housing market
CATEGORY DATA
Table 83 Sales of Large Cooking Appliances by Category: Volume 2017-2022
Table 84 Sales of Large Cooking Appliances by Category: Value 2017-2022
Table 85 Sales of Large Cooking Appliances by Category: % Volume Growth 2017-2022
Table 86 Sales of Large Cooking Appliances by Category: % Value Growth 2017-2022
Table 87 Sales of Built-in Hobs by Format: % Volume 2017-2022
Table 88 Sales of Ovens by Connected Appliances: % Volume 2018-2022
Table 89 NBO Company Shares of Large Cooking Appliances: % Volume 2018-2022
Table 90 LBN Brand Shares of Large Cooking Appliances: % Volume 2019-2022
Table 91 NBO Company Shares of Built-in Hobs: % Volume 2018-2022
Table 92 NBO Company Shares of Ovens: % Volume 2018-2022
Table 93 NBO Company Shares of Cooker Hoods: % Volume 2018-2022
Table 94 NBO Company Shares of Built-in Cooker Hoods: % Volume 2018-2022
Table 95 NBO Company Shares of Freestanding Cooker Hoods: % Volume 2018-2022
Table 96 Distribution of Large Cooking Appliances by Format: % Volume 2017-2022
Table 97 Production of Large Cooking Appliances: Total Volume 2017-2022
Table 98 Forecast Sales of Large Cooking Appliances by Category: Volume 2022-2027
Table 99 Forecast Sales of Large Cooking Appliances by Category: Value 2022-2027
Table 100 Forecast Sales of Large Cooking Appliances by Category: % Volume Growth 2022-2027
Table 101 Forecast Sales of Large Cooking Appliances by Category: % Value Growth 2022-2027
MICROWAVES IN TAIWAN
KEY DATA FINDINGS
2022 DEVELOPMENTS
Freestanding microwaves considered a necessity in many Taiwanese households
Multifunctional products finding favour in cramped kitchens
E-commerce continues its upward trajectory
PROSPECTS AND OPPORTUNITIES
Stability projected within microwaves as category reaches maturity
Local brands looking to compete on price
Freestanding microwaves set to benefit from shift to e-commerce
CATEGORY DATA
Table 102 Sales of Microwaves by Category: Volume 2017-2022
Table 103 Sales of Microwaves by Category: Value 2017-2022
Table 104 Sales of Microwaves by Category: % Volume Growth 2017-2022
Table 105 Sales of Microwaves by Category: % Value Growth 2017-2022
Table 106 Sales of Microwaves by Connected Appliances: % Volume 2018-2022
Table 107 NBO Company Shares of Microwaves: % Volume 2018-2022
Table 108 LBN Brand Shares of Microwaves: % Volume 2019-2022
Table 109 Distribution of Microwaves by Format: % Volume 2017-2022
Table 110 Production of Microwaves: Total Volume 2017-2022
Table 111 Forecast Sales of Microwaves by Category: Volume 2022-2027
Table 112 Forecast Sales of Microwaves by Category: Value 2022-2027
Table 113 Forecast Sales of Microwaves by Category: % Volume Growth 2022-2027
Table 114 Forecast Sales of Microwaves by Category: % Value Growth 2022-2027
FOOD PREPARATION APPLIANCES IN TAIWAN
KEY DATA FINDINGS
2022 DEVELOPMENTS
Inflationary pressures contribute to strong value increase in 2022
Demands vary between different demographics in Taiwan
Mixers sees dynamic growth as interest in home baking grows
PROSPECTS AND OPPORTUNITIES
Modest growth projections for food preparation appliances with portable blenders being an area to watch
Local and international brands deploying different strategies
Group buying seen as having further potential
CATEGORY DATA
Table 115 Sales of Food Preparation Appliances by Category: Volume 2017-2022
Table 116 Sales of Food Preparation Appliances by Category: Value 2017-2022
Table 117 Sales of Food Preparation Appliances by Category: % Volume Growth 2017-2022
Table 118 Sales of Food Preparation Appliances by Category: % Value Growth 2017-2022
Table 119 NBO Company Shares of Food Preparation Appliances: % Volume 2018-2022
Table 120 LBN Brand Shares of Food Preparation Appliances: % Volume 2019-2022
Table 121 Distribution of Food Preparation Appliances by Format: % Volume 2017-2022
Table 122 Forecast Sales of Food Preparation Appliances by Category: Volume 2022-2027
Table 123 Forecast Sales of Food Preparation Appliances by Category: Value 2022-2027
Table 124 Forecast Sales of Food Preparation Appliances by Category: % Volume Growth 2022-2027
Table 125 Forecast Sales of Food Preparation Appliances by Category: % Value Growth 2022-2027
SMALL COOKING APPLIANCES IN TAIWAN
KEY DATA FINDINGS
2022 DEVELOPMENTS
Sales benefit from home seclusion in 2022, but lack of new product innovation limits stronger gains
Developing coffee culture benefiting sales
Rice cookers central to Taiwanese cooking
PROSPECTS AND OPPORTUNITIES
Sales of rice cookers set to remain key to overall growth
Chinese brands could disrupt the landscape with cheaper products
Innovative marketing could help deliver results for coffee machines
CATEGORY DATA
Table 126 Sales of Small Cooking Appliances by Category: Volume 2017-2022
Table 127 Sales of Small Cooking Appliances by Category: Value 2017-2022
Table 128 Sales of Small Cooking Appliances by Category: % Volume Growth 2017-2022
Table 129 Sales of Small Cooking Appliances by Category: % Value Growth 2017-2022
Table 130 Sales of Freestanding Hobs by Format: % Volume 2017-2022
Table 131 NBO Company Shares of Small Cooking Appliances: % Volume 2018-2022
Table 132 LBN Brand Shares of Small Cooking Appliances: % Volume 2019-2022
Table 133 Distribution of Small Cooking Appliances by Format: % Volume 2017-2022
Table 134 Forecast Sales of Small Cooking Appliances by Category: Volume 2022-2027
Table 135 Forecast Sales of Small Cooking Appliances by Category: Value 2022-2027
Table 136 Forecast Sales of Small Cooking Appliances by Category: % Volume Growth 2022-2027
Table 137 Forecast Sales of Small Cooking Appliances by Category: % Value Growth 2022-2027
VACUUM CLEANERS IN TAIWAN
KEY DATA FINDINGS
2022 DEVELOPMENTS
Home seclusion places the microscope on dust mites
Consumers turn to robots as COVID-19 fears spark panic
Stick vacuum cleaners benefit from lighter weight, portability and increased functionality
PROSPECTS AND OPPORTUNITIES
Stick vacuum cleaners set to dominate with Dyson leading the way
Competition expected to intensify as new players enter the product area
Digital marketing and online sales set to be key to sales of vacuum cleaners over the forecast period
CATEGORY DATA
Table 138 Sales of Vacuum Cleaners by Category: Volume 2017-2022
Table 139 Sales of Vacuum Cleaners by Category: Value 2017-2022
Table 140 Sales of Vacuum Cleaners by Category: % Volume Growth 2017-2022
Table 141 Sales of Vacuum Cleaners by Category: % Value Growth 2017-2022
Table 142 Sales of Robotic Vacuum Cleaners by Connected Appliances: % Volume 2018-2022
Table 143 NBO Company Shares of Vacuum Cleaners: % Volume 2018-2022
Table 144 LBN Brand Shares of Vacuum Cleaners: % Volume 2019-2022
Table 145 Distribution of Vacuum Cleaners by Format: % Volume 2017-2022
Table 146 Forecast Sales of Vacuum Cleaners by Category: Volume 2022-2027
Table 147 Forecast Sales of Vacuum Cleaners by Category: Value 2022-2027
Table 148 Forecast Sales of Vacuum Cleaners by Category: % Volume Growth 2022-2027
Table 149 Forecast Sales of Vacuum Cleaners by Category: % Value Growth 2022-2027
PERSONAL CARE APPLIANCES IN TAIWAN
KEY DATA FINDINGS
2022 DEVELOPMENTS
Younger consumers driving value growth in personal care appliances
Consumers become more demanding when shopping for hair care appliances
Clarisonics exit leaves a sizeable hole in electric facial cleansers
PROSPECTS AND OPPORTUNITIES
Steady growth predicted with Panasonic leading the way
Imported brands set to increase their dominance
Tescom on the rise
CATEGORY DATA
Table 150 Sales of Personal Care Appliances by Category: Volume 2017-2022
Table 151 Sales of Personal Care Appliances by Category: Value 2017-2022
Table 152 Sales of Personal Care Appliances by Category: % Volume Growth 2017-2022
Table 153 Sales of Personal Care Appliances by Category: % Value Growth 2017-2022
Table 154 Sales of Body Shavers by Format: % Volume 2017-2022
Table 155 Sales of Hair Care Appliances by Format: % Volume 2017-2022
Table 156 NBO Company Shares of Personal Care Appliances 2018-2022
Table 157 LBN Brand Shares of Personal Care Appliances 2019-2022
Table 158 Distribution of Personal Care Appliances by Format: % Volume 2017-2022
Table 159 Forecast Sales of Personal Care Appliances by Category: Volume 2022-2027
Table 160 Forecast Sales of Personal Care Appliances by Category: Value 2022-2027
Table 161 Forecast Sales of Personal Care Appliances by Category: % Volume Growth 2022-2027
Table 162 Forecast Sales of Personal Care Appliances by Category: % Value Growth 2022-2027
AIR TREATMENT PRODUCTS IN TAIWAN
KEY DATA FINDINGS
2022 DEVELOPMENTS
A mixed year for air treatment products as Taiwan sees its second major COVID-19 outbreak
Hot summers entice consumers into purchasing air conditioners
Dehumidifiers and air purifiers benefit from increased focus on the importance of clean air in the home
PROSPECTS AND OPPORTUNITIES
Air treatment products set for more stable growth led by Panasonic
Local and imported brands set to focus on different areas
Group buying phenomena set to expand
CATEGORY DATA
Table 163 Sales of Air Treatment Products by Category: Volume 2017-2022
Table 164 Sales of Air Treatment Products by Category: Value 2017-2022
Table 165 Sales of Air Treatment Products by Category: % Volume Growth 2017-2022
Table 166 Sales of Air Treatment Products by Category: % Value Growth 2017-2022
Table 167 Sales of Air Conditioners by Connected Appliances: % Volume 2018-2022
Table 168 NBO Company Shares of Air Treatment Products: % Volume 2018-2022
Table 169 LBN Brand Shares of Air Treatment Products: % Volume 2019-2022
Table 170 Distribution of Air Treatment Products by Format: % Volume 2017-2022
Table 171 Production of Air Conditioners: Total Volume 2017-2022
Table 172 Forecast Sales of Air Treatment Products by Category: Volume 2022-2027
Table 173 Forecast Sales of Air Treatment Products by Category: Value 2022-2027
Table 174 Forecast Sales of Air Treatment Products by Category: % Volume Growth 2022-2027
Table 175 Forecast Sales of Air Treatment Products by Category: % Value Growth 2022-2027
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