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Report
Consumer Appliances in Sweden
Market Direction I 2022-12-14 I 121 Pages I Euromonitor
Consumer appliances saw strong growth in retail volume terms during 2020 and 2021 with the pandemic and the resulting home seclusion encouraging consumers to invest in home improvements. This positivity was relatively short lived however, with retail volume sales of consumer appliances declining in 2022. Despite rising economic uncertainty, household spending remained robust in Sweden. However, consumer spending priorities have changed in the post COVID-19 environment with households shifting aw...
Euromonitor International's Consumer Appliances in Sweden report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2017-2021, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, format trends or distribution issues. Forecasts to 2026 illustrate how the market is set to change.
Product coverage: Major Appliances, Small Appliances.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Consumer Appliances market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Consumer Appliances in Sweden
Euromonitor International
December 2022
List Of Contents And Tables
CONSUMER APPLIANCES IN SWEDEN
EXECUTIVE SUMMARY
Consumer appliances in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for consumer appliances?
MARKET INDICATORS
Table 1 Household Penetration of Selected Total Stock Consumer Appliances by Category 2018-2023
Table 2 Replacement Cycles of Consumer Appliances by Category 2018-2023
MARKET DATA
Table 3 Sales of Consumer Appliances by Category: Volume 2017-2022
Table 4 Sales of Consumer Appliances by Category: Value 2017-2022
Table 5 Sales of Consumer Appliances by Category: % Volume Growth 2017-2022
Table 6 Sales of Consumer Appliances by Category: % Value Growth 2017-2022
Table 7 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2017-2022
Table 8 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2017-2022
Table 9 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2017-2022
Table 10 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2017-2022
Table 11 Sales of Small Appliances by Category: Volume 2017-2022
Table 12 Sales of Small Appliances by Category: Value 2017-2022
Table 13 Sales of Small Appliances by Category: % Volume Growth 2017-2022
Table 14 Sales of Small Appliances by Category: % Value Growth 2017-2022
Table 15 NBO Company Shares of Major Appliances: % Volume 2018-2022
Table 16 LBN Brand Shares of Major Appliances: % Volume 2019-2022
Table 17 NBO Company Shares of Small Appliances: % Volume 2018-2022
Table 18 LBN Brand Shares of Small Appliances: % Volume 2019-2022
Table 19 Distribution of Major Appliances by Format: % Volume 2017-2022
Table 20 Distribution of Small Appliances by Format: % Volume 2017-2022
Table 21 Forecast Sales of Consumer Appliances by Category: Volume 2022-2027
Table 22 Forecast Sales of Consumer Appliances by Category: Value 2022-2027
Table 23 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2022-2027
Table 24 Forecast Sales of Consumer Appliances by Category: % Value Growth 2022-2027
Table 25 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2022-2027
Table 26 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2022-2027
Table 27 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2022-2027
Table 28 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2022-2027
Table 29 Forecast Sales of Small Appliances by Category: Volume 2022-2027
Table 30 Forecast Sales of Small Appliances by Category: Value 2022-2027
Table 31 Forecast Sales of Small Appliances by Category: % Volume Growth 2022-2027
Table 32 Forecast Sales of Small Appliances by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 1 Research Sources
REFRIGERATION APPLIANCES IN SWEDEN
KEY DATA FINDINGS
2022 DEVELOPMENTS
Volume sales drop as COVID-19 fears subside
Retail price points spiral upwards as production costs soar
Connected appliances a low priority, with energy efficiency and low noise levels among the key selling points
PROSPECTS AND OPPORTUNITIES
Design + adaptability
Focus on sustainability expected to drive innovation
Bleak outlook for refrigeration appliances as economic pressures mount
CATEGORY DATA
Table 33 Sales of Refrigeration Appliances by Category: Volume 2017-2022
Table 34 Sales of Refrigeration Appliances by Category: Value 2017-2022
Table 35 Sales of Refrigeration Appliances by Category: % Volume Growth 2017-2022
Table 36 Sales of Refrigeration Appliances by Category: % Value Growth 2017-2022
Table 37 Sales of Freezers by Format: % Volume 2017-2022
Table 38 Sales of Freezers by Volume Capacity: % Volume 2017-2022
Table 39 Sales of Fridge Freezers by Format: % Volume 2017-2022
Table 40 Sales of Fridge Freezers by Volume Capacity: % Volume 2017-2022
Table 41 Sales of Fridge Freezers by Connected Appliances: % Volume 2018-2022
Table 42 Sales of Fridges by Volume Capacity: % Volume 2017-2022
Table 43 NBO Company Shares of Refrigeration Appliances: % Volume 2018-2022
Table 44 LBN Brand Shares of Refrigeration Appliances: % Volume 2019-2022
Table 45 NBO Company Shares of Built-in Fridge Freezers: % Volume 2018-2022
Table 46 NBO Company Shares of Freestanding Fridge Freezers: % Volume 2018-2022
Table 47 NBO Company Shares of Built-in Fridges: % Volume 2018-2022
Table 48 NBO Company Shares of Freestanding Fridges: % Volume 2018-2022
Table 49 Distribution of Refrigeration Appliances by Format: % Volume 2017-2022
Table 50 Production of Refrigeration Appliances: Total Volume 2017-2022
Table 51 Forecast Sales of Refrigeration Appliances by Category: Volume 2022-2027
Table 52 Forecast Sales of Refrigeration Appliances by Category: Value 2022-2027
Table 53 Forecast Sales of Refrigeration Appliances by Category: % Volume Growth 2022-2027
Table 54 Forecast Sales of Refrigeration Appliances by Category: % Value Growth 2022-2027
HOME LAUNDRY APPLIANCES IN SWEDEN
KEY DATA FINDINGS
2022 DEVELOPMENTS
Energy efficiency rises to the fore as electricity prices increase
Space saving solutions find favour
Competitive landscape sees little change
PROSPECTS AND OPPORTUNITIES
Economic challenges likely to limit growth opportunities
Polarisation expected as consumer demands vary
Convenience is king as consumers look for help with their chores
CATEGORY DATA
Table 161 Sales of Home Laundry Appliances by Category: Volume 2017-2022
Table 162 Sales of Home Laundry Appliances by Category: Value 2017-2022
Table 163 Sales of Home Laundry Appliances by Category: % Volume Growth 2017-2022
Table 164 Sales of Home Laundry Appliances by Category: % Value Growth 2017-2022
Table 165 Sales of Automatic Washer Dryers by Connected Appliances: % Volume 2017-2022
Table 166 Sales of Automatic Washing Machines by Format: % Volume 2017-2022
Table 167 Sales of Automatic Washing Machines by Volume Capacity: % Volume 2017-2022
Table 168 Sales of Automatic Washing Machines by Connected Appliances: % Volume 2018-2022
Table 169 NBO Company Shares of Home Laundry Appliances: % Volume 2018-2022
Table 170 LBN Brand Shares of Home Laundry Appliances: % Volume 2019-2022
Table 171 Distribution of Home Laundry Appliances by Format: % Volume 2017-2022
Table 172 Forecast Sales of Home Laundry Appliances by Category: Volume 2022-2027
Table 173 Forecast Sales of Home Laundry Appliances by Category: Value 2022-2027
Table 174 Forecast Sales of Home Laundry Appliances by Category: % Volume Growth 2022-2027
Table 175 Forecast Sales of Home Laundry Appliances by Category: % Value Growth 2022-2027
DISHWASHERS IN SWEDEN
KEY DATA FINDINGS
2022 DEVELOPMENTS
Demand for dishwashers falls as consumers pursue other priorities
Convenience and efficiency key to demand
Consumers turn to quiet appliances as they look for peace in the home
PROSPECTS AND OPPORTUNITIES
Prevailing economic uncertainty poses a big threat to sales of dishwashers
Innovation expected to focus on sustainability, multifunctionality and energy efficiency
Housing market set to influence demand
CATEGORY DATA
Table 55 Sales of Dishwashers by Category: Volume 2017-2022
Table 56 Sales of Dishwashers by Category: Value 2017-2022
Table 57 Sales of Dishwashers by Category: % Volume Growth 2017-2022
Table 58 Sales of Dishwashers by Category: % Value Growth 2017-2022
Table 59 Sales of Dishwashers by Format: % Volume 2017-2022
Table 60 Sales of Dishwashers by Connected Appliances: % Volume 2018-2022
Table 61 NBO Company Shares of Dishwashers: % Volume 2018-2022
Table 62 LBN Brand Shares of Dishwashers: % Volume 2019-2022
Table 63 Distribution of Dishwashers by Format: % Volume 2017-2022
Table 64 Forecast Sales of Dishwashers by Category: Volume 2022-2027
Table 65 Forecast Sales of Dishwashers by Category: Value 2022-2027
Table 66 Forecast Sales of Dishwashers by Category: % Volume Growth 2022-2027
Table 67 Forecast Sales of Dishwashers by Category: % Value Growth 2022-2027
LARGE COOKING APPLIANCES IN SWEDEN
KEY DATA FINDINGS
2022 DEVELOPMENTS
Volume sales decline as life begins returning to relative normality
Innovation shaped by interior design preferences
Competition remains stable as the leading players all suffer steep losses in 2022
PROSPECTS AND OPPORTUNITIES
Uncertain outlook as economic pressures mount
Connected ovens add real value to the cooking process
Multifunctionality likely to prove popular as consumers go in search of greater convenience
CATEGORY DATA
Table 68 Sales of Large Cooking Appliances by Category: Volume 2017-2022
Table 69 Sales of Large Cooking Appliances by Category: Value 2017-2022
Table 70 Sales of Large Cooking Appliances by Category: % Volume Growth 2017-2022
Table 71 Sales of Large Cooking Appliances by Category: % Value Growth 2017-2022
Table 72 Sales of Built-in Hobs by Format: % Volume 2017-2022
Table 73 Sales of Ovens by Connected Appliances: % Volume 2018-2022
Table 74 NBO Company Shares of Large Cooking Appliances: % Volume 2018-2022
Table 75 LBN Brand Shares of Large Cooking Appliances: % Volume 2019-2022
Table 76 NBO Company Shares of Built-in Hobs: % Volume 2018-2022
Table 77 NBO Company Shares of Ovens: % Volume 2018-2022
Table 78 NBO Company Shares of Cooker Hoods: % Volume 2018-2022
Table 79 NBO Company Shares of Built-in Cooker Hoods: % Volume 2018-2022
Table 80 NBO Company Shares of Freestanding Cooker Hoods: % Volume 2018-2022
Table 81 NBO Company Shares of Cookers: % Volume 2018-2022
Table 82 NBO Company Shares of Range Cookers: % Volume 2018-2022
Table 83 Distribution of Large Cooking Appliances by Format: % Volume 2017-2022
Table 84 Production of Large Cooking Appliances: Total Volume 2017-2022
Table 85 Forecast Sales of Large Cooking Appliances by Category: Volume 2022-2027
Table 86 Forecast Sales of Large Cooking Appliances by Category: Value 2022-2027
Table 87 Forecast Sales of Large Cooking Appliances by Category: % Volume Growth 2022-2027
Table 88 Forecast Sales of Large Cooking Appliances by Category: % Value Growth 2022-2027
MICROWAVES IN SWEDEN
KEY DATA FINDINGS
2022 DEVELOPMENTS
Sales of microwaves decline as consumers return to their old routines
Convenience and multifunctionality important drivers of demand
Whirlpool retains the lead thanks to its strong presence and solid reputation
PROSPECTS AND OPPORTUNITIES
Microwaves likely to lose appeal as economic pressures mount
Microwaves expected to face growing competition from multifunctional ovens
Design could be key to sales
CATEGORY DATA
Table 89 Sales of Microwaves by Category: Volume 2017-2022
Table 90 Sales of Microwaves by Category: Value 2017-2022
Table 91 Sales of Microwaves by Category: % Volume Growth 2017-2022
Table 92 Sales of Microwaves by Category: % Value Growth 2017-2022
Table 93 Sales of Microwaves by Connected Appliances: % Volume 2018-2022
Table 94 NBO Company Shares of Microwaves: % Volume 2018-2022
Table 95 LBN Brand Shares of Microwaves: % Volume 2019-2022
Table 96 Distribution of Microwaves by Format: % Volume 2017-2022
Table 97 Forecast Sales of Microwaves by Category: Volume 2022-2027
Table 98 Forecast Sales of Microwaves by Category: Value 2022-2027
Table 99 Forecast Sales of Microwaves by Category: % Volume Growth 2022-2027
Table 100 Forecast Sales of Microwaves by Category: % Value Growth 2022-2027
FOOD PREPARATION APPLIANCES IN SWEDEN
KEY DATA FINDINGS
2022 DEVELOPMENTS
Sizeable drop in demand for food preparation appliances as the market conditions prove unfavourable to sales in 2022
Despite heavy losses these products retain some appeal among hobby chefs
Design important in countertop mixers
PROSPECTS AND OPPORTUNITIES
Economic pressures likely to limit growth opportunities
A return to busier lifestyles will leave less time for cooking and baking
Multifunctionality set to be a key selling point as consumers look to save money and space
CATEGORY DATA
Table 101 Sales of Food Preparation Appliances by Category: Volume 2017-2022
Table 102 Sales of Food Preparation Appliances by Category: Value 2017-2022
Table 103 Sales of Food Preparation Appliances by Category: % Volume Growth 2017-2022
Table 104 Sales of Food Preparation Appliances by Category: % Value Growth 2017-2022
Table 105 NBO Company Shares of Food Preparation Appliances: % Volume 2018-2022
Table 106 LBN Brand Shares of Food Preparation Appliances: % Volume 2019-2022
Table 107 Distribution of Food Preparation Appliances by Format: % Volume 2017-2022
Table 108 Forecast Sales of Food Preparation Appliances by Category: Volume 2022-2027
Table 109 Forecast Sales of Food Preparation Appliances by Category: Value 2022-2027
Table 110 Forecast Sales of Food Preparation Appliances by Category: % Volume Growth 2022-2027
Table 111 Forecast Sales of Food Preparation Appliances by Category: % Value Growth 2022-2027
SMALL COOKING APPLIANCES IN SWEDEN
KEY DATA FINDINGS
2022 DEVELOPMENTS
Sales plummet as consumer priorities change
Multifunctionality a blessing and a curse as consumers look for value and space-saving solutions
Prices rise as COVID-19 and Russia's invasion of Ukraine increases costs
PROSPECTS AND OPPORTUNITIES
Uncertain outlook as economic pressures mount
Multifunctionality likely to remain in focus
Light fryers one of the few bright spots as consumers look to eat more healthily
CATEGORY DATA
Table 112 Sales of Small Cooking Appliances by Category: Volume 2017-2022
Table 113 Sales of Small Cooking Appliances by Category: Value 2017-2022
Table 114 Sales of Small Cooking Appliances by Category: % Volume Growth 2017-2022
Table 115 Sales of Small Cooking Appliances by Category: % Value Growth 2017-2022
Table 116 Sales of Freestanding Hobs by Format: % Volume 2017-2022
Table 117 NBO Company Shares of Small Cooking Appliances: % Volume 2018-2022
Table 118 LBN Brand Shares of Small Cooking Appliances: % Volume 2019-2022
Table 119 Distribution of Small Cooking Appliances by Format: % Volume 2017-2022
Table 120 Forecast Sales of Small Cooking Appliances by Category: Volume 2022-2027
Table 121 Forecast Sales of Small Cooking Appliances by Category: Value 2022-2027
Table 122 Forecast Sales of Small Cooking Appliances by Category: % Volume Growth 2022-2027
Table 123 Forecast Sales of Small Cooking Appliances by Category: % Value Growth 2022-2027
VACUUM CLEANERS IN SWEDEN
KEY DATA FINDINGS
2022 DEVELOPMENTS
Lifestyle changes encourage consumers to purchase multiple vacuum cleaners
After the highs of the pandemic sales start to decline again
Design takes on a bigger role
PROSPECTS AND OPPORTUNITIES
Economic pressures likely to limit demand for vacuum cleaners
Cleanliness and convenience the target of innovation
Confined living arrangements should benefit sales of compact vacuum cleaners
CATEGORY DATA
Table 124 Sales of Vacuum Cleaners by Category: Volume 2017-2022
Table 125 Sales of Vacuum Cleaners by Category: Value 2017-2022
Table 126 Sales of Vacuum Cleaners by Category: % Volume Growth 2017-2022
Table 127 Sales of Vacuum Cleaners by Category: % Value Growth 2017-2022
Table 128 Sales of Robotic Vacuum Cleaners by Connected Appliances: % Volume 2018-2022
Table 129 NBO Company Shares of Vacuum Cleaners: % Volume 2018-2022
Table 130 LBN Brand Shares of Vacuum Cleaners: % Volume 2019-2022
Table 131 Distribution of Vacuum Cleaners by Format: % Volume 2017-2022
Table 132 Forecast Sales of Vacuum Cleaners by Category: Volume 2022-2027
Table 133 Forecast Sales of Vacuum Cleaners by Category: Value 2022-2027
Table 134 Forecast Sales of Vacuum Cleaners by Category: % Volume Growth 2022-2027
Table 135 Forecast Sales of Vacuum Cleaners by Category: % Value Growth 2022-2027
PERSONAL CARE APPLIANCES IN SWEDEN
KEY DATA FINDINGS
2022 DEVELOPMENTS
Sales bounce back strongly thanks to a renewed focus on personal appearance
Higher retail price points do not deter image conscious shoppers
Players focus on offering more versatile products to add value
PROSPECTS AND OPPORTUNITIES
Mixed outlook for personal care appliances as economic pressures mount
Smart innovations drive interest in electric toothbrush units
Competition expected to remain stable due to strong brand loyalty
CATEGORY DATA
Table 136 Sales of Personal Care Appliances by Category: Volume 2017-2022
Table 137 Sales of Personal Care Appliances by Category: Value 2017-2022
Table 138 Sales of Personal Care Appliances by Category: % Volume Growth 2017-2022
Table 139 Sales of Personal Care Appliances by Category: % Value Growth 2017-2022
Table 140 Sales of Body Shavers by Format: % Volume 2017-2022
Table 141 Sales of Hair Care Appliances by Format: % Volume 2017-2022
Table 142 NBO Company Shares of Personal Care Appliances 2018-2022
Table 143 LBN Brand Shares of Personal Care Appliances 2019-2022
Table 144 Distribution of Personal Care Appliances by Format: % Volume 2017-2022
Table 145 Forecast Sales of Personal Care Appliances by Category: Volume 2022-2027
Table 146 Forecast Sales of Personal Care Appliances by Category: Value 2022-2027
Table 147 Forecast Sales of Personal Care Appliances by Category: % Volume Growth 2022-2027
Table 148 Forecast Sales of Personal Care Appliances by Category: % Value Growth 2022-2027
AIR TREATMENT PRODUCTS IN SWEDEN
KEY DATA FINDINGS
2022 DEVELOPMENTS
As COVID-19 fears subside so too does the demand for air purifiers
Rising unit price points put the brakes on growth
Design focusing on the perfect balance between form and functionality
PROSPECTS AND OPPORTUNITIES
Work-from-home arrangements could prove beneficial to sales of air treatment products
Rising energy costs and climate change could drive demand for split air conditioners
Focus on health and wellbeing presents potential for growth and development
CATEGORY DATA
Table 149 Sales of Air Treatment Products by Category: Volume 2017-2022
Table 150 Sales of Air Treatment Products by Category: Value 2017-2022
Table 151 Sales of Air Treatment Products by Category: % Volume Growth 2017-2022
Table 152 Sales of Air Treatment Products by Category: % Value Growth 2017-2022
Table 153 Sales of Air Conditioners by Connected Appliances: % Volume 2018-2022
Table 154 NBO Company Shares of Air Treatment Products: % Volume 2018-2022
Table 155 LBN Brand Shares of Air Treatment Products: % Volume 2019-2022
Table 156 Distribution of Air Treatment Products by Format: % Volume 2017-2022
Table 157 Forecast Sales of Air Treatment Products by Category: Volume 2022-2027
Table 158 Forecast Sales of Air Treatment Products by Category: Value 2022-2027
Table 159 Forecast Sales of Air Treatment Products by Category: % Volume Growth 2022-2027
Table 160 Forecast Sales of Air Treatment Products by Category: % Value Growth 2022-2027
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