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Report
Consumer Appliances in Indonesia
Market Direction I 2022-12-05 I 124 Pages I Euromonitor
Consumer appliances in Indonesia has recorded stronger volume growth in 2022 than in the previous year, largely thanks to an increase in economic activity after suffering through the COVID-19 pandemic since early 2020. The purchasing power of consumers has gradually improved in 2022, supported by the better macroeconomic conditions within the country including a healthy Rupiah exchange rate and stable interest rates. However, the majority of categories within consumer appliances have experienced...
Euromonitor International's Consumer Appliances in Indonesia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2017-2021, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, format trends or distribution issues. Forecasts to 2026 illustrate how the market is set to change.
Product coverage: Major Appliances, Small Appliances.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Consumer Appliances market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Consumer Appliances in Indonesia
Euromonitor International
December 2022
List Of Contents And Tables
CONSUMER APPLIANCES IN INDONESIA
EXECUTIVE SUMMARY
Consumer appliances in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for consumer appliances?
MARKET INDICATORS
Table 1 Household Penetration of Selected Total Stock Consumer Appliances by Category 2018-2023
Table 2 Replacement Cycles of Consumer Appliances by Category 2018-2023
MARKET DATA
Table 3 Sales of Consumer Appliances by Category: Volume 2017-2022
Table 4 Sales of Consumer Appliances by Category: Value 2017-2022
Table 5 Sales of Consumer Appliances by Category: % Volume Growth 2017-2022
Table 6 Sales of Consumer Appliances by Category: % Value Growth 2017-2022
Table 7 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2017-2022
Table 8 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2017-2022
Table 9 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2017-2022
Table 10 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2017-2022
Table 11 Sales of Small Appliances by Category: Volume 2017-2022
Table 12 Sales of Small Appliances by Category: Value 2017-2022
Table 13 Sales of Small Appliances by Category: % Volume Growth 2017-2022
Table 14 Sales of Small Appliances by Category: % Value Growth 2017-2022
Table 15 NBO Company Shares of Major Appliances: % Volume 2018-2022
Table 16 LBN Brand Shares of Major Appliances: % Volume 2019-2022
Table 17 NBO Company Shares of Small Appliances: % Volume 2018-2022
Table 18 LBN Brand Shares of Small Appliances: % Volume 2019-2022
Table 19 Distribution of Major Appliances by Format: % Volume 2017-2022
Table 20 Distribution of Small Appliances by Format: % Volume 2017-2022
Table 21 Forecast Sales of Consumer Appliances by Category: Volume 2022-2027
Table 22 Forecast Sales of Consumer Appliances by Category: Value 2022-2027
Table 23 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2022-2027
Table 24 Forecast Sales of Consumer Appliances by Category: % Value Growth 2022-2027
Table 25 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2022-2027
Table 26 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2022-2027
Table 27 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2022-2027
Table 28 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2022-2027
Table 29 Forecast Sales of Small Appliances by Category: Volume 2022-2027
Table 30 Forecast Sales of Small Appliances by Category: Value 2022-2027
Table 31 Forecast Sales of Small Appliances by Category: % Volume Growth 2022-2027
Table 32 Forecast Sales of Small Appliances by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 1 Research Sources
REFRIGERATION APPLIANCES IN INDONESIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Economic recovery boosting sales of refrigeration appliances in 2022
Demand for larger units continues to grow
Sharp retains the lead but faces stiff competition due to widespread product innovation
PROSPECTS AND OPPORTUNITIES
Refrigeration appliances still full of potential due to relatively modest penetration rate
Urbanisation a key driver of demand for refrigeration appliances
New product development and innovation will remain key to growth
CATEGORY DATA
Table 33 Sales of Refrigeration Appliances by Category: Volume 2017-2022
Table 34 Sales of Refrigeration Appliances by Category: Value 2017-2022
Table 35 Sales of Refrigeration Appliances by Category: % Volume Growth 2017-2022
Table 36 Sales of Refrigeration Appliances by Category: % Value Growth 2017-2022
Table 37 Sales of Freezers by Format: % Volume 2017-2022
Table 38 Sales of Freezers by Volume Capacity: % Volume 2017-2022
Table 39 Sales of Fridge Freezers by Format: % Volume 2017-2022
Table 40 Sales of Fridge Freezers by Volume Capacity: % Volume 2017-2022
Table 41 Sales of Fridge Freezers by Connected Appliances: % Volume 2018-2022
Table 42 Sales of Fridges by Volume Capacity: % Volume 2017-2022
Table 43 NBO Company Shares of Refrigeration Appliances: % Volume 2018-2022
Table 44 LBN Brand Shares of Refrigeration Appliances: % Volume 2019-2022
Table 45 NBO Company Shares of Built-in Fridge Freezers: % Volume 2018-2022
Table 46 NBO Company Shares of Freestanding Fridge Freezers: % Volume 2018-2022
Table 47 NBO Company Shares of Freestanding Fridges: % Volume 2018-2022
Table 48 Distribution of Refrigeration Appliances by Format: % Volume 2017-2022
Table 49 Production of Refrigeration Appliances: Total Volume 2017-2022
Table 50 Forecast Sales of Refrigeration Appliances by Category: Volume 2022-2027
Table 51 Forecast Sales of Refrigeration Appliances by Category: Value 2022-2027
Table 52 Forecast Sales of Refrigeration Appliances by Category: % Volume Growth 2022-2027
Table 53 Forecast Sales of Refrigeration Appliances by Category: % Value Growth 2022-2027
HOME LAUNDRY APPLIANCES IN INDONESIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Automatic washing machines continues to see strong growth despite obstacles
Smart appliances capture the imagination of wealthier consumers while new product development helps drive growth
Sharp's lead comes under pressure as demand shifts to automatic washing machines
PROSPECTS AND OPPORTUNITIES
Hand washing and laundromats will likely remain a significant obstacle to growth
Brands likely to focus on the efficacy and energy saving features of their products as they look to increase market penetration
Demand set to continue shifting towards automatic washing machines
CATEGORY DATA
Table 54 Sales of Home Laundry Appliances by Category: Volume 2017-2022
Table 55 Sales of Home Laundry Appliances by Category: Value 2017-2022
Table 56 Sales of Home Laundry Appliances by Category: % Volume Growth 2017-2022
Table 57 Sales of Home Laundry Appliances by Category: % Value Growth 2017-2022
Table 58 Sales of Automatic Washer Dryers by Connected Appliances: % Volume 2017-2022
Table 59 Sales of Automatic Washing Machines by Format: % Volume 2017-2022
Table 60 Sales of Automatic Washing Machines by Volume Capacity: % Volume 2017-2022
Table 61 Sales of Automatic Washing Machines by Connected Appliances: % Volume 2018-2022
Table 62 NBO Company Shares of Home Laundry Appliances: % Volume 2018-2022
Table 63 LBN Brand Shares of Home Laundry Appliances: % Volume 2019-2022
Table 64 Distribution of Home Laundry Appliances by Format: % Volume 2017-2022
Table 65 Production of Home Laundry Appliances: Total Volume 2017-2022
Table 66 Forecast Sales of Home Laundry Appliances by Category: Volume 2022-2027
Table 67 Forecast Sales of Home Laundry Appliances by Category: Value 2022-2027
Table 68 Forecast Sales of Home Laundry Appliances by Category: % Volume Growth 2022-2027
Table 69 Forecast Sales of Home Laundry Appliances by Category: % Value Growth 2022-2027
DISHWASHERS IN INDONESIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Dishwashers benefits from the entrance of more affordable table-top options
Focus on health and hygiene provides a boost to sales
E-commerce and the return of expatriates and tourism benefits sales
PROSPECTS AND OPPORTUNITIES
Dishwashers unlikely to move beyond niche status despite positive growth prospects
Lower-priced brands could disrupt the market
Electricity supply issues likely to remain a key obstacle to dishwashers becoming more mainstream
CATEGORY DATA
Table 70 Sales of Dishwashers by Category: Volume 2017-2022
Table 71 Sales of Dishwashers by Category: Value 2017-2022
Table 72 Sales of Dishwashers by Category: % Volume Growth 2017-2022
Table 73 Sales of Dishwashers by Category: % Value Growth 2017-2022
Table 74 Sales of Dishwashers by Format: % Volume 2017-2022
Table 75 Sales of Dishwashers by Connected Appliances: % Volume 2018-2022
Table 76 NBO Company Shares of Dishwashers: % Volume 2018-2022
Table 77 LBN Brand Shares of Dishwashers: % Volume 2019-2022
Table 78 Distribution of Dishwashers by Format: % Volume 2017-2022
Table 79 Forecast Sales of Dishwashers by Category: Volume 2022-2027
Table 80 Forecast Sales of Dishwashers by Category: Value 2022-2027
Table 81 Forecast Sales of Dishwashers by Category: % Volume Growth 2022-2027
Table 82 Forecast Sales of Dishwashers by Category: % Value Growth 2022-2027
LARGE COOKING APPLIANCES IN INDONESIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Demand for large cooking appliances continues to grow backed by increase in economic activity and new homes
Built-in hobs continues to deliver positive results as prices fall
Modena cooking up a storm as it looks to expand its reach outside Indonesia's major cities
PROSPECTS AND OPPORTUNITIES
Positive outlook for large cooking appliances thanks to the support of new property developments and wider distribution
Affordability will remain a key factor in the purchasing decision
Competition set to heat up as Chinese players enter the market
CATEGORY DATA
Table 83 Sales of Large Cooking Appliances by Category: Volume 2017-2022
Table 84 Sales of Large Cooking Appliances by Category: Value 2017-2022
Table 85 Sales of Large Cooking Appliances by Category: % Volume Growth 2017-2022
Table 86 Sales of Large Cooking Appliances by Category: % Value Growth 2017-2022
Table 87 Sales of Built-in Hobs by Format: % Volume 2017-2022
Table 88 Sales of Ovens by Connected Appliances: % Volume 2018-2022
Table 89 NBO Company Shares of Large Cooking Appliances: % Volume 2018-2022
Table 90 LBN Brand Shares of Large Cooking Appliances: % Volume 2019-2022
Table 91 NBO Company Shares of Built-in Hobs: % Volume 2018-2022
Table 92 NBO Company Shares of Ovens: % Volume 2018-2022
Table 93 NBO Company Shares of Cooker Hoods: % Volume 2018-2022
Table 94 NBO Company Shares of Built-in Cooker Hoods: % Volume 2018-2022
Table 95 NBO Company Shares of Freestanding Cooker Hoods: % Volume 2018-2022
Table 96 NBO Company Shares of Cookers: % Volume 2018-2022
Table 97 Distribution of Large Cooking Appliances by Format: % Volume 2017-2022
Table 98 Production of Large Cooking Appliances: Total Volume 2017-2022
Table 99 Forecast Sales of Large Cooking Appliances by Category: Volume 2022-2027
Table 100 Forecast Sales of Large Cooking Appliances by Category: Value 2022-2027
Table 101 Forecast Sales of Large Cooking Appliances by Category: % Volume Growth 2022-2027
Table 102 Forecast Sales of Large Cooking Appliances by Category: % Value Growth 2022-2027
MICROWAVES IN INDONESIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
New modern lifestyles help drive demand for microwaves
Energy consumption presents challenges and opportunities to the development of microwaves
Sharp retains its lead through focusing on new product development and e-commerce
PROSPECTS AND OPPORTUNITIES
Urbanisation likely to be a key growth driver
New product development and innovation likely to be key to growth
Low prices could be key as competition increases
CATEGORY DATA
Table 103 Sales of Microwaves by Category: Volume 2017-2022
Table 104 Sales of Microwaves by Category: Value 2017-2022
Table 105 Sales of Microwaves by Category: % Volume Growth 2017-2022
Table 106 Sales of Microwaves by Category: % Value Growth 2017-2022
Table 107 Sales of Microwaves by Connected Appliances: % Volume 2018-2022
Table 108 NBO Company Shares of Microwaves: % Volume 2018-2022
Table 109 LBN Brand Shares of Microwaves: % Volume 2019-2022
Table 110 Distribution of Microwaves by Format: % Volume 2017-2022
Table 111 Forecast Sales of Microwaves by Category: Volume 2022-2027
Table 112 Forecast Sales of Microwaves by Category: Value 2022-2027
Table 113 Forecast Sales of Microwaves by Category: % Volume Growth 2022-2027
Table 114 Forecast Sales of Microwaves by Category: % Value Growth 2022-2027
FOOD PREPARATION APPLIANCES IN INDONESIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Increased economic activity and a growing interest in home cooking boosts sales
Strong healthy eating trend fuelling demand for juice extractors
Philips benefits from strong reputation but local players fighting back with lower prices
PROSPECTS AND OPPORTUNITIES
Food preparation appliances expected to attract more consumers through the offer of lower prices
Growing demand for convenience helps drive growth
Manufacturers will need to juggle the demand for added-value features with the demand for more affordable prices
CATEGORY DATA
Table 115 Sales of Food Preparation Appliances by Category: Volume 2017-2022
Table 116 Sales of Food Preparation Appliances by Category: Value 2017-2022
Table 117 Sales of Food Preparation Appliances by Category: % Volume Growth 2017-2022
Table 118 Sales of Food Preparation Appliances by Category: % Value Growth 2017-2022
Table 119 NBO Company Shares of Food Preparation Appliances: % Volume 2018-2022
Table 120 LBN Brand Shares of Food Preparation Appliances: % Volume 2019-2022
Table 121 Distribution of Food Preparation Appliances by Format: % Volume 2017-2022
Table 122 Forecast Sales of Food Preparation Appliances by Category: Volume 2022-2027
Table 123 Forecast Sales of Food Preparation Appliances by Category: Value 2022-2027
Table 124 Forecast Sales of Food Preparation Appliances by Category: % Volume Growth 2022-2027
Table 125 Forecast Sales of Food Preparation Appliances by Category: % Value Growth 2022-2027
SMALL COOKING APPLIANCES IN INDONESIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Freestanding hobs and rice cookers remain key staples of the average Indonesian kitchen
Leading players invest in new product development as they fight for share
Light fryers takes off as low-priced Chinese brands make these products more accessible
PROSPECTS AND OPPORTUNITIES
Freestanding hobs and rice cookers will remain key components of the average Indonesian kitchen
Growing influence of e-commerce set to dictate prices and influence the competitive landscape
Healthy, multifunctional small cooking appliances expected to attract further interest
CATEGORY DATA
Table 126 Sales of Small Cooking Appliances by Category: Volume 2017-2022
Table 127 Sales of Small Cooking Appliances by Category: Value 2017-2022
Table 128 Sales of Small Cooking Appliances by Category: % Volume Growth 2017-2022
Table 129 Sales of Small Cooking Appliances by Category: % Value Growth 2017-2022
Table 130 Sales of Freestanding Hobs by Format: % Volume 2017-2022
Table 131 NBO Company Shares of Small Cooking Appliances: % Volume 2018-2022
Table 132 LBN Brand Shares of Small Cooking Appliances: % Volume 2019-2022
Table 133 Distribution of Small Cooking Appliances by Format: % Volume 2017-2022
Table 134 Forecast Sales of Small Cooking Appliances by Category: Volume 2022-2027
Table 135 Forecast Sales of Small Cooking Appliances by Category: Value 2022-2027
Table 136 Forecast Sales of Small Cooking Appliances by Category: % Volume Growth 2022-2027
Table 137 Forecast Sales of Small Cooking Appliances by Category: % Value Growth 2022-2027
VACUUM CLEANERS IN INDONESIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Vacuum cleaners continue to gain favour as a way to make chores easier to complete
Electrolux retains the lead but faces growing competition from cheaper brands
New product development remains rife as players look to benefit from the upsurge in demand for vacuum cleaners
PROSPECTS AND OPPORTUNITIES
Vacuum cleaners still full of potential as the rise of e-commerce helps to expand the target audience
Innovation should help to retain the interest of consumers
Rise of the robots
CATEGORY DATA
Table 138 Sales of Vacuum Cleaners by Category: Volume 2017-2022
Table 139 Sales of Vacuum Cleaners by Category: Value 2017-2022
Table 140 Sales of Vacuum Cleaners by Category: % Volume Growth 2017-2022
Table 141 Sales of Vacuum Cleaners by Category: % Value Growth 2017-2022
Table 142 NBO Company Shares of Vacuum Cleaners: % Volume 2018-2022
Table 143 LBN Brand Shares of Vacuum Cleaners: % Volume 2019-2022
Table 144 Distribution of Vacuum Cleaners by Format: % Volume 2017-2022
Table 145 Forecast Sales of Vacuum Cleaners by Category: Volume 2022-2027
Table 146 Forecast Sales of Vacuum Cleaners by Category: Value 2022-2027
Table 147 Forecast Sales of Vacuum Cleaners by Category: % Volume Growth 2022-2027
Table 148 Forecast Sales of Vacuum Cleaners by Category: % Value Growth 2022-2027
PERSONAL CARE APPLIANCES IN INDONESIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Demand for hair care appliances on the rise as women take up more prominent roles in the workforce
Growing focus on personal appearance helps drive demand for personal care appliances
E-commerce playing an important role in the growth of personal care appliances
PROSPECTS AND OPPORTUNITIES
Bright outlook for personal care appliances as several trends converge to drive demand
Innovation versus value
Manufacturers will need to invest in communicating the features of their products to avoid losing out to lower-priced competitors
CATEGORY DATA
Table 149 Sales of Personal Care Appliances by Category: Volume 2017-2022
Table 150 Sales of Personal Care Appliances by Category: Value 2017-2022
Table 151 Sales of Personal Care Appliances by Category: % Volume Growth 2017-2022
Table 152 Sales of Personal Care Appliances by Category: % Value Growth 2017-2022
Table 153 Sales of Body Shavers by Format: % Volume 2017-2022
Table 154 Sales of Hair Care Appliances by Format: % Volume 2017-2022
Table 155 NBO Company Shares of Personal Care Appliances 2018-2022
Table 156 LBN Brand Shares of Personal Care Appliances 2019-2022
Table 157 Distribution of Personal Care Appliances by Format: % Volume 2017-2022
Table 158 Forecast Sales of Personal Care Appliances by Category: Volume 2022-2027
Table 159 Forecast Sales of Personal Care Appliances by Category: Value 2022-2027
Table 160 Forecast Sales of Personal Care Appliances by Category: % Volume Growth 2022-2027
Table 161 Forecast Sales of Personal Care Appliances by Category: % Value Growth 2022-2027
AIR TREATMENT PRODUCTS IN INDONESIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Cooling appliances bounce back as Indonesia's economy shows signs of recovery
Air purifiers continues to clean up as consumers look for a healthier home environment
New product development and marketing provides a boost to sales in 2022
PROSPECTS AND OPPORTUNITIES
Consumers expected to invest in a wider variety of air treatment products as the economy recovers
Growing concerns over high levels of air pollution should help to sustain demand for air purifiers
Local brands expected to retain their lead thanks to low pricing
CATEGORY DATA
Table 162 Sales of Air Treatment Products by Category: Volume 2017-2022
Table 163 Sales of Air Treatment Products by Category: Value 2017-2022
Table 164 Sales of Air Treatment Products by Category: % Volume Growth 2017-2022
Table 165 Sales of Air Treatment Products by Category: % Value Growth 2017-2022
Table 166 Sales of Air Conditioners by Connected Appliances: % Volume 2018-2022
Table 167 NBO Company Shares of Air Treatment Products: % Volume 2018-2022
Table 168 LBN Brand Shares of Air Treatment Products: % Volume 2019-2022
Table 169 Distribution of Air Treatment Products by Format: % Volume 2017-2022
Table 170 Production of Air Conditioners: Total Volume 2017-2022
Table 171 Forecast Sales of Air Treatment Products by Category: Volume 2022-2027
Table 172 Forecast Sales of Air Treatment Products by Category: Value 2022-2027
Table 173 Forecast Sales of Air Treatment Products by Category: % Volume Growth 2022-2027
Table 174 Forecast Sales of Air Treatment Products by Category: % Value Growth 2022-2027
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