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Report
Consumer Appliances in Hungary
Market Direction I 2022-12-13 I 125 Pages I Euromonitor
Consumer appliances in Hungary has faced significant headwinds in 2022. Most notably, household purchasing power has fallen and unit prices across the market have risen sharply due to soaring inflation fuelled by the global recovery from the pandemic, Russia's invasion of Ukraine and ongoing COVID-19 lockdowns in China. The same factors have disrupted supply chains and resulted in shortages of certain product types, including air conditioners and robotic vacuum cleaners. Meanwhile, heightened ec...
Euromonitor International's Consumer Appliances in Hungary report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2017-2021, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, format trends or distribution issues. Forecasts to 2026 illustrate how the market is set to change.
Product coverage: Major Appliances, Small Appliances.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Consumer Appliances market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Consumer Appliances in Hungary
Euromonitor International
December 2022
List Of Contents And Tables
CONSUMER APPLIANCES IN HUNGARY
EXECUTIVE SUMMARY
Consumer appliances in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for consumer appliances?
MARKET INDICATORS
Table 1 Household Penetration of Selected Total Stock Consumer Appliances by Category 2017-2022
Table 2 Replacement Cycles of Consumer Appliances by Category 2017-2022
Table 3 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2022-2027
Table 4 Forecast Replacement Cycles of Consumer Appliances by Category 2022-2027
MARKET DATA
Table 5 Sales of Consumer Appliances by Category: Volume 2017-2022
Table 6 Sales of Consumer Appliances by Category: Value 2017-2022
Table 7 Sales of Consumer Appliances by Category: % Volume Growth 2017-2022
Table 8 Sales of Consumer Appliances by Category: % Value Growth 2017-2022
Table 9 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2017-2022
Table 10 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2017-2022
Table 11 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2017-2022
Table 12 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2017-2022
Table 13 Sales of Small Appliances by Category: Volume 2017-2022
Table 14 Sales of Small Appliances by Category: Value 2017-2022
Table 15 Sales of Small Appliances by Category: % Volume Growth 2017-2022
Table 16 Sales of Small Appliances by Category: % Value Growth 2017-2022
Table 17 NBO Company Shares of Major Appliances: % Volume 2018-2022
Table 18 LBN Brand Shares of Major Appliances: % Volume 2019-2022
Table 19 NBO Company Shares of Small Appliances: % Volume 2018-2022
Table 20 LBN Brand Shares of Small Appliances: % Volume 2019-2022
Table 21 Distribution of Major Appliances by Format: % Volume 2017-2022
Table 22 Distribution of Small Appliances by Format: % Volume 2017-2022
Table 23 Forecast Sales of Consumer Appliances by Category: Volume 2022-2027
Table 24 Forecast Sales of Consumer Appliances by Category: Value 2022-2027
Table 25 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2022-2027
Table 26 Forecast Sales of Consumer Appliances by Category: % Value Growth 2022-2027
Table 27 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2022-2027
Table 28 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2022-2027
Table 29 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2022-2027
Table 30 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2022-2027
Table 31 Forecast Sales of Small Appliances by Category: Volume 2022-2027
Table 32 Forecast Sales of Small Appliances by Category: Value 2022-2027
Table 33 Forecast Sales of Small Appliances by Category: % Volume Growth 2022-2027
Table 34 Forecast Sales of Small Appliances by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 1 Research Sources
REFRIGERATION APPLIANCES IN HUNGARY
KEY DATA FINDINGS
2022 DEVELOPMENTS
High inflation and housing market downturn weaken demand for fridge freezers
Preference for models with larger refrigeration volume capacity continues to grow
Solid performance in fridges underpins overall volume share gain for Electrolux
PROSPECTS AND OPPORTUNITIES
Total volume sales set to contract throughout the forecast period
Electric wine coolers/chillers expected to buck the declining trend
Side-by-side fridge freezers likely to continue gaining popularity
CATEGORY DATA
Table 35 Sales of Refrigeration Appliances by Category: Volume 2017-2022
Table 36 Sales of Refrigeration Appliances by Category: Value 2017-2022
Table 37 Sales of Refrigeration Appliances by Category: % Volume Growth 2017-2022
Table 38 Sales of Refrigeration Appliances by Category: % Value Growth 2017-2022
Table 39 Sales of Freezers by Format: % Volume 2017-2022
Table 40 Sales of Freezers by Volume Capacity: % Volume 2017-2022
Table 41 Sales of Fridge Freezers by Format: % Volume 2017-2022
Table 42 Sales of Fridge Freezers by Volume Capacity: % Volume 2017-2022
Table 43 Sales of Fridge Freezers by Connected Appliances: % Volume 2018-2022
Table 44 Sales of Fridges by Volume Capacity: % Volume 2017-2022
Table 45 NBO Company Shares of Refrigeration Appliances: % Volume 2018-2022
Table 46 LBN Brand Shares of Refrigeration Appliances: % Volume 2019-2022
Table 47 NBO Company Shares of Built-in Fridge Freezers: % Volume 2018-2022
Table 48 NBO Company Shares of Freestanding Fridge Freezers: % Volume 2018-2022
Table 49 NBO Company Shares of Built-in Fridges: % Volume 2018-2022
Table 50 NBO Company Shares of Freestanding Fridges: % Volume 2018-2022
Table 51 Distribution of Refrigeration Appliances by Format: % Volume 2017-2022
Table 52 Production of Refrigeration Appliances: Total Volume 2017-2022
Table 53 Forecast Sales of Refrigeration Appliances by Category: Volume 2022-2027
Table 54 Forecast Sales of Refrigeration Appliances by Category: Value 2022-2027
Table 55 Forecast Sales of Refrigeration Appliances by Category: % Volume Growth 2022-2027
Table 56 Forecast Sales of Refrigeration Appliances by Category: % Value Growth 2022-2027
HOME LAUNDRY APPLIANCES IN HUNGARY
KEY DATA FINDINGS
2022 DEVELOPMENTS
Demand for automatic washing machines continues to fall
Automatic washer dryers and automatic dryers gain popularity
Front-loading washing machines increasingly favoured over top-loading models
PROSPECTS AND OPPORTUNITIES
Declining trend in automatic washing machines set to persist
Automatic dryers expected to grow fastest in volume terms
Built-in home laundry appliances should outperform freestanding category
CATEGORY DATA
Table 57 Sales of Home Laundry Appliances by Category: Volume 2017-2022
Table 58 Sales of Home Laundry Appliances by Category: Value 2017-2022
Table 59 Sales of Home Laundry Appliances by Category: % Volume Growth 2017-2022
Table 60 Sales of Home Laundry Appliances by Category: % Value Growth 2017-2022
Table 61 Sales of Automatic Washer Dryers by Connected Appliances: % Volume 2017-2022
Table 62 Sales of Automatic Washing Machines by Format: % Volume 2017-2022
Table 63 Sales of Automatic Washing Machines by Volume Capacity: % Volume 2017-2022
Table 64 Sales of Automatic Washing Machines by Connected Appliances: % Volume 2018-2022
Table 65 NBO Company Shares of Home Laundry Appliances: % Volume 2018-2022
Table 66 LBN Brand Shares of Home Laundry Appliances: % Volume 2019-2022
Table 67 Distribution of Home Laundry Appliances by Format: % Volume 2017-2022
Table 68 Production of Home Laundry Appliances: Total Volume 2017-2022
Table 69 Forecast Sales of Home Laundry Appliances by Category: Volume 2022-2027
Table 70 Forecast Sales of Home Laundry Appliances by Category: Value 2022-2027
Table 71 Forecast Sales of Home Laundry Appliances by Category: % Volume Growth 2022-2027
Table 72 Forecast Sales of Home Laundry Appliances by Category: % Value Growth 2022-2027
DISHWASHERS IN HUNGARY
KEY DATA FINDINGS
2022 DEVELOPMENTS
Increasing desire for convenience among consumers boosts demand
Built-in dishwashers remains the most dynamic performer in volume terms
Hungarians show growing interest in models with more innovative features
PROSPECTS AND OPPORTUNITIES
Household penetration of dishwashers set to continue rising
More competitively priced products likely to gain ground
Smaller and quieter models expected to become more popular
CATEGORY DATA
Table 73 Sales of Dishwashers by Category: Volume 2017-2022
Table 74 Sales of Dishwashers by Category: Value 2017-2022
Table 75 Sales of Dishwashers by Category: % Volume Growth 2017-2022
Table 76 Sales of Dishwashers by Category: % Value Growth 2017-2022
Table 77 Sales of Dishwashers by Format: % Volume 2017-2022
Table 78 Sales of Dishwashers by Connected Appliances: % Volume 2018-2022
Table 79 NBO Company Shares of Dishwashers: % Volume 2018-2022
Table 80 LBN Brand Shares of Dishwashers: % Volume 2019-2022
Table 81 Distribution of Dishwashers by Format: % Volume 2017-2022
Table 82 Forecast Sales of Dishwashers by Category: Volume 2022-2027
Table 83 Forecast Sales of Dishwashers by Category: Value 2022-2027
Table 84 Forecast Sales of Dishwashers by Category: % Volume Growth 2022-2027
Table 85 Forecast Sales of Dishwashers by Category: % Value Growth 2022-2027
LARGE COOKING APPLIANCES IN HUNGARY
KEY DATA FINDINGS
2022 DEVELOPMENTS
Hungarians increasingly prefer built-in large cooking appliances
Price promotions encourage trading up in ovens and built-in hobs
Freestanding cooker hoods and cookers are the worst performers
PROSPECTS AND OPPORTUNITIES
Overall volume sales of large cooking appliances expected to decline consistently
Built-in cooker hoods set to be the best performing category
Penetration of connected models likely to increase in ovens and built-in hobs
CATEGORY DATA
Table 86 Sales of Large Cooking Appliances by Category: Volume 2017-2022
Table 87 Sales of Large Cooking Appliances by Category: Value 2017-2022
Table 88 Sales of Large Cooking Appliances by Category: % Volume Growth 2017-2022
Table 89 Sales of Large Cooking Appliances by Category: % Value Growth 2017-2022
Table 90 Sales of Built-in Hobs by Format: % Volume 2017-2022
Table 91 Sales of Ovens by Connected Appliances: % Volume 2018-2022
Table 92 NBO Company Shares of Large Cooking Appliances: % Volume 2018-2022
Table 93 LBN Brand Shares of Large Cooking Appliances: % Volume 2019-2022
Table 94 NBO Company Shares of Built-in Hobs: % Volume 2018-2022
Table 95 NBO Company Shares of Ovens: % Volume 2018-2022
Table 96 NBO Company Shares of Cooker Hoods: % Volume 2018-2022
Table 97 NBO Company Shares of Built-in Cooker Hoods: % Volume 2018-2022
Table 98 NBO Company Shares of Freestanding Cooker Hoods: % Volume 2018-2022
Table 99 NBO Company Shares of Cookers: % Volume 2018-2022
Table 100 Distribution of Large Cooking Appliances by Format: % Volume 2017-2022
Table 101 Forecast Sales of Large Cooking Appliances by Category: Volume 2022-2027
Table 102 Forecast Sales of Large Cooking Appliances by Category: Value 2022-2027
Table 103 Forecast Sales of Large Cooking Appliances by Category: % Volume Growth 2022-2027
Table 104 Forecast Sales of Large Cooking Appliances by Category: % Value Growth 2022-2027
MICROWAVES IN HUNGARY
KEY DATA FINDINGS
2022 DEVELOPMENTS
Busier lifestyles and cost of living crisis boost demand for microwaves
Interest in higher-end multifunctional models remains strong despite rising prices
Freestanding products continue to dominate the category
PROSPECTS AND OPPORTUNITIES
Increasing maturity expected to limit volume growth potential
Convenience and multifunctionality will remain focal points for innovation
E-commerce set to make further distribution gains
CATEGORY DATA
Table 105 Sales of Microwaves by Category: Volume 2017-2022
Table 106 Sales of Microwaves by Category: Value 2017-2022
Table 107 Sales of Microwaves by Category: % Volume Growth 2017-2022
Table 108 Sales of Microwaves by Category: % Value Growth 2017-2022
Table 109 Sales of Microwaves by Connected Appliances: % Volume 2018-2022
Table 110 NBO Company Shares of Microwaves: % Volume 2018-2022
Table 111 LBN Brand Shares of Microwaves: % Volume 2019-2022
Table 112 Distribution of Microwaves by Format: % Volume 2017-2022
Table 113 Forecast Sales of Microwaves by Category: Volume 2022-2027
Table 114 Forecast Sales of Microwaves by Category: Value 2022-2027
Table 115 Forecast Sales of Microwaves by Category: % Volume Growth 2022-2027
Table 116 Forecast Sales of Microwaves by Category: % Value Growth 2022-2027
FOOD PREPARATION APPLIANCES IN HUNGARY
KEY DATA FINDINGS
2022 DEVELOPMENTS
Increased tendency towards cooking at home continues to buoy volume sales
Growing demands for convenience and value for money favour food processors
Sencor brand strengthens its leading position in slow juicers
PROSPECTS AND OPPORTUNITIES
Outlook for food preparation appliances remains positive
Increasing maturity and cannibalisation will slow demand for many product types
Slow juicers will continue to benefit from rising health awareness among Hungarians
CATEGORY DATA
Table 117 Sales of Food Preparation Appliances by Category: Volume 2017-2022
Table 118 Sales of Food Preparation Appliances by Category: Value 2017-2022
Table 119 Sales of Food Preparation Appliances by Category: % Volume Growth 2017-2022
Table 120 Sales of Food Preparation Appliances by Category: % Value Growth 2017-2022
Table 121 NBO Company Shares of Food Preparation Appliances: % Volume 2018-2022
Table 122 LBN Brand Shares of Food Preparation Appliances: % Volume 2019-2022
Table 123 Distribution of Food Preparation Appliances by Format: % Volume 2017-2022
Table 124 Forecast Sales of Food Preparation Appliances by Category: Volume 2022-2027
Table 125 Forecast Sales of Food Preparation Appliances by Category: Value 2022-2027
Table 126 Forecast Sales of Food Preparation Appliances by Category: % Volume Growth 2022-2027
Table 127 Forecast Sales of Food Preparation Appliances by Category: % Value Growth 2022-2027
SMALL COOKING APPLIANCES IN HUNGARY
KEY DATA FINDINGS
2022 DEVELOPMENTS
Volume growth remains robust despite slowing demand in most categories
Electric grills is the most dynamic category in volume terms
Light fryers continue to win over consumers
PROSPECTS AND OPPORTUNITIES
Increasing maturity will limit growth potential but demand will remain buoyant overall
Other small cooking appliances set to benefit from growing desire for convenience
Volume share of the e-commerce channel expected to continue rising
CATEGORY DATA
Table 128 Sales of Small Cooking Appliances by Category: Volume 2017-2022
Table 129 Sales of Small Cooking Appliances by Category: Value 2017-2022
Table 130 Sales of Small Cooking Appliances by Category: % Volume Growth 2017-2022
Table 131 Sales of Small Cooking Appliances by Category: % Value Growth 2017-2022
Table 132 Sales of Freestanding Hobs by Format: % Volume 2017-2022
Table 133 NBO Company Shares of Small Cooking Appliances: % Volume 2018-2022
Table 134 LBN Brand Shares of Small Cooking Appliances: % Volume 2019-2022
Table 135 Distribution of Small Cooking Appliances by Format: % Volume 2017-2022
Table 136 Forecast Sales of Small Cooking Appliances by Category: Volume 2022-2027
Table 137 Forecast Sales of Small Cooking Appliances by Category: Value 2022-2027
Table 138 Forecast Sales of Small Cooking Appliances by Category: % Volume Growth 2022-2027
Table 139 Forecast Sales of Small Cooking Appliances by Category: % Value Growth 2022-2027
VACUUM CLEANERS IN HUNGARY
KEY DATA FINDINGS
2022 DEVELOPMENTS
Falling demand for cylinder models restricts growth in total volume sales
Robotic vacuum cleaners remains the fastest developing category
Stick vacuum cleaners continue to gain popularity
PROSPECTS AND OPPORTUNITIES
Performance standards and innovation will temper contraction of cylinder category
Demand for products with wet and dry cleaning functions expected to increase
Private label products likely to gain ground in robotic vacuum cleaners
CATEGORY DATA
Table 140 Sales of Vacuum Cleaners by Category: Volume 2017-2022
Table 141 Sales of Vacuum Cleaners by Category: Value 2017-2022
Table 142 Sales of Vacuum Cleaners by Category: % Volume Growth 2017-2022
Table 143 Sales of Vacuum Cleaners by Category: % Value Growth 2017-2022
Table 144 Sales of Robotic Vacuum Cleaners by Connected Appliances: % Volume 2018-2022
Table 145 NBO Company Shares of Vacuum Cleaners: % Volume 2018-2022
Table 146 LBN Brand Shares of Vacuum Cleaners: % Volume 2019-2022
Table 147 Distribution of Vacuum Cleaners by Format: % Volume 2017-2022
Table 148 Forecast Sales of Vacuum Cleaners by Category: Volume 2022-2027
Table 149 Forecast Sales of Vacuum Cleaners by Category: Value 2022-2027
Table 150 Forecast Sales of Vacuum Cleaners by Category: % Volume Growth 2022-2027
Table 151 Forecast Sales of Vacuum Cleaners by Category: % Value Growth 2022-2027
PERSONAL CARE APPLIANCES IN HUNGARY
KEY DATA FINDINGS
2022 DEVELOPMENTS
Increased image-consciousness buoys demand for personal care appliances
Rising health awareness continues to boost sales of electric toothbrush units
Hair and beard trimmers gain popularity
PROSPECTS AND OPPORTUNITIES
Overall demand for personal care appliances set to remain strong
Interest in other oral care appliances expected to increase
Electric facial cleansers retains strong growth prospects
CATEGORY DATA
Table 152 Sales of Personal Care Appliances by Category: Volume 2017-2022
Table 153 Sales of Personal Care Appliances by Category: Value 2017-2022
Table 154 Sales of Personal Care Appliances by Category: % Volume Growth 2017-2022
Table 155 Sales of Personal Care Appliances by Category: % Value Growth 2017-2022
Table 156 Sales of Body Shavers by Format: % Volume 2017-2022
Table 157 Sales of Hair Care Appliances by Format: % Volume 2017-2022
Table 158 NBO Company Shares of Personal Care Appliances 2018-2022
Table 159 LBN Brand Shares of Personal Care Appliances 2019-2022
Table 160 Distribution of Personal Care Appliances by Format: % Volume 2017-2022
Table 161 Forecast Sales of Personal Care Appliances by Category: Volume 2022-2027
Table 162 Forecast Sales of Personal Care Appliances by Category: Value 2022-2027
Table 163 Forecast Sales of Personal Care Appliances by Category: % Volume Growth 2022-2027
Table 164 Forecast Sales of Personal Care Appliances by Category: % Value Growth 2022-2027
AIR TREATMENT PRODUCTS IN HUNGARY
KEY DATA FINDINGS
2022 DEVELOPMENTS
Government subsidies and heatwaves boost demand for air treatment products
Supply chain challenges constrain growth potential of split air conditioners
Cool4u extends its lead thanks to strong showing by Gree brand
PROSPECTS AND OPPORTUNITIES
Overall demand expected to slow sharply in 2023 but remain steady thereafter
Declining trend in window air conditioners set to persist
New launches should help Columbus Klimaertekesito strengthen its competitiveness
CATEGORY DATA
Table 165 Sales of Air Treatment Products by Category: Volume 2017-2022
Table 166 Sales of Air Treatment Products by Category: Value 2017-2022
Table 167 Sales of Air Treatment Products by Category: % Volume Growth 2017-2022
Table 168 Sales of Air Treatment Products by Category: % Value Growth 2017-2022
Table 169 Sales of Air Conditioners by Connected Appliances: % Volume 2018-2022
Table 170 NBO Company Shares of Air Treatment Products: % Volume 2018-2022
Table 171 LBN Brand Shares of Air Treatment Products: % Volume 2019-2022
Table 172 Distribution of Air Treatment Products by Format: % Volume 2017-2022
Table 173 Forecast Sales of Air Treatment Products by Category: Volume 2022-2027
Table 174 Forecast Sales of Air Treatment Products by Category: Value 2022-2027
Table 175 Forecast Sales of Air Treatment Products by Category: % Volume Growth 2022-2027
Table 176 Forecast Sales of Air Treatment Products by Category: % Value Growth 2022-2027
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