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Report
Consumer Appliances in Hong Kong, China
Market Direction I 2023-01-18 I 117 Pages I Euromonitor
While consumer appliances in Hong Kong as a whole recorded positive retail volume sales growth over the review period, some categories were severely impacted by the emergence of the pandemic in 2020, resulting in significant volume declines for the likes of home laundry appliances and large cooking appliances, which tend to be driven by store-based sales. With non-essential stores temporarily closed and lockdowns preventing mobility in Hong Kong, sales drastically dropped. On the other hand, som...
Euromonitor International's Consumer Appliances in Hong Kong, China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, format trends or distribution issues. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: Major Appliances, Small Appliances.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Consumer Appliances market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Consumer Appliances in Hong Kong, China
Euromonitor International
January 2023
List Of Contents And Tables
CONSUMER APPLIANCES IN HONG KONG, CHINA
EXECUTIVE SUMMARY
Consumer appliances in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for consumer appliances?
MARKET INDICATORS
Table 1 Household Penetration of Selected Total Stock Consumer Appliances by Category 2018-2023
Table 2 Replacement Cycles of Consumer Appliances by Category 2018-2023
MARKET DATA
Table 3 Sales of Consumer Appliances by Category: Volume 2017-2022
Table 4 Sales of Consumer Appliances by Category: Value 2017-2022
Table 5 Sales of Consumer Appliances by Category: % Volume Growth 2017-2022
Table 6 Sales of Consumer Appliances by Category: % Value Growth 2017-2022
Table 7 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2017-2022
Table 8 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2017-2022
Table 9 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2017-2022
Table 10 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2017-2022
Table 11 Sales of Small Appliances by Category: Volume 2017-2022
Table 12 Sales of Small Appliances by Category: Value 2017-2022
Table 13 Sales of Small Appliances by Category: % Volume Growth 2017-2022
Table 14 Sales of Small Appliances by Category: % Value Growth 2017-2022
Table 15 NBO Company Shares of Major Appliances: % Volume 2018-2022
Table 16 LBN Brand Shares of Major Appliances: % Volume 2019-2022
Table 17 NBO Company Shares of Small Appliances: % Volume 2018-2022
Table 18 LBN Brand Shares of Small Appliances: % Volume 2019-2022
Table 19 Distribution of Major Appliances by Format: % Volume 2017-2022
Table 20 Distribution of Small Appliances by Format: % Volume 2017-2022
Table 21 Forecast Sales of Consumer Appliances by Category: Volume 2022-2027
Table 22 Forecast Sales of Consumer Appliances by Category: Value 2022-2027
Table 23 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2022-2027
Table 24 Forecast Sales of Consumer Appliances by Category: % Value Growth 2022-2027
Table 25 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2022-2027
Table 26 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2022-2027
Table 27 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2022-2027
Table 28 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2022-2027
Table 29 Forecast Sales of Small Appliances by Category: Volume 2022-2027
Table 30 Forecast Sales of Small Appliances by Category: Value 2022-2027
Table 31 Forecast Sales of Small Appliances by Category: % Volume Growth 2022-2027
Table 32 Forecast Sales of Small Appliances by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 1 Research Sources
REFRIGERATION APPLIANCES IN HONG KONG, CHINA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Further strong drop in demand for freezers in 2022 due to lack of space
Recovery for niche of electric wine coolers/chillers in Hong Kong
Ongoing demand for fridge freezers following spike in 2021
PROSPECTS AND OPPORTUNITIES
Freezers set to continue on declining trend
Smart homes and IoT concept to gain further momentum in Hong Kong
Unit price to increase, slower growth through retail e-commerce
CATEGORY DATA
Table 33 Sales of Refrigeration Appliances by Category: Volume 2017-2022
Table 34 Sales of Refrigeration Appliances by Category: Value 2017-2022
Table 35 Sales of Refrigeration Appliances by Category: % Volume Growth 2017-2022
Table 36 Sales of Refrigeration Appliances by Category: % Value Growth 2017-2022
Table 37 Sales of Freezers by Format: % Volume 2017-2022
Table 38 Sales of Freezers by Volume Capacity: % Volume 2017-2022
Table 39 Sales of Fridge Freezers by Format: % Volume 2017-2022
Table 40 Sales of Fridge Freezers by Volume Capacity: % Volume 2017-2022
Table 41 Sales of Fridge Freezers by Connected Appliances: % Volume 2018-2022
Table 42 Sales of Fridges by Volume Capacity: % Volume 2017-2022
Table 43 NBO Company Shares of Refrigeration Appliances: % Volume 2018-2022
Table 44 LBN Brand Shares of Refrigeration Appliances: % Volume 2019-2022
Table 45 NBO Company Shares of Built-in Fridge Freezers: % Volume 2018-2022
Table 46 NBO Company Shares of Freestanding Fridge Freezers: % Volume 2018-2022
Table 47 NBO Company Shares of Freestanding Fridges: % Volume 2018-2022
Table 48 Distribution of Refrigeration Appliances by Format: % Volume 2017-2022
Table 49 Forecast Sales of Refrigeration Appliances by Category: Volume 2022-2027
Table 50 Forecast Sales of Refrigeration Appliances by Category: Value 2022-2027
Table 51 Forecast Sales of Refrigeration Appliances by Category: % Volume Growth 2022-2027
Table 52 Forecast Sales of Refrigeration Appliances by Category: % Value Growth 2022-2027
HOME LAUNDRY APPLIANCES IN HONG KONG, CHINA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Automatic washer dryers remains most dynamic performer in 2022
Demand for automatic dryers continues to decline as consumers prefer home laundry appliances with combined functionality
Further strong growth for home laundry appliances benefits major brands
PROSPECTS AND OPPORTUNITIES
Further unit price increase likely to slow demand in 2023
Smart homes and multifunction home laundry appliances to gain in popularity
Accelerated by pandemic, retail e-commerce offers further growth potential
CATEGORY DATA
Table 53 Sales of Home Laundry Appliances by Category: Volume 2017-2022
Table 54 Sales of Home Laundry Appliances by Category: Value 2017-2022
Table 55 Sales of Home Laundry Appliances by Category: % Volume Growth 2017-2022
Table 56 Sales of Home Laundry Appliances by Category: % Value Growth 2017-2022
Table 57 Sales of Automatic Washer Dryers by Connected Appliances: % Volume 2017-2022
Table 58 Sales of Automatic Washing Machines by Format: % Volume 2017-2022
Table 59 Sales of Automatic Washing Machines by Volume Capacity: % Volume 2017-2022
Table 60 Sales of Automatic Washing Machines by Connected Appliances: % Volume 2018-2022
Table 61 NBO Company Shares of Home Laundry Appliances: % Volume 2018-2022
Table 62 LBN Brand Shares of Home Laundry Appliances: % Volume 2019-2022
Table 63 Distribution of Home Laundry Appliances by Format: % Volume 2017-2022
Table 64 Forecast Sales of Home Laundry Appliances by Category: Volume 2022-2027
Table 65 Forecast Sales of Home Laundry Appliances by Category: Value 2022-2027
Table 66 Forecast Sales of Home Laundry Appliances by Category: % Volume Growth 2022-2027
Table 67 Forecast Sales of Home Laundry Appliances by Category: % Value Growth 2022-2027
DISHWASHERS IN HONG KONG, CHINA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Demand for popular table-top dishwashers continues to grow in 2022
Built-in dishwashers benefits from resumption of renovation projects
Leading brands Rasonic and Midea benefit from rising demand in 2022
PROSPECTS AND OPPORTUNITIES
Dishwasher sales will continue to be driven by table-top format
Half-day lessons and flexible working to further benefit dishwashers
CATEGORY DATA
Table 68 Sales of Dishwashers by Category: Volume 2017-2022
Table 69 Sales of Dishwashers by Category: Value 2017-2022
Table 70 Sales of Dishwashers by Category: % Volume Growth 2017-2022
Table 71 Sales of Dishwashers by Category: % Value Growth 2017-2022
Table 72 Sales of Dishwashers by Format: % Volume 2017-2022
Table 73 Sales of Dishwashers by Connected Appliances: % Volume 2018-2022
Table 74 NBO Company Shares of Dishwashers: % Volume 2018-2022
Table 75 LBN Brand Shares of Dishwashers: % Volume 2019-2022
Table 76 Distribution of Dishwashers by Format: % Volume 2017-2022
Table 77 Forecast Sales of Dishwashers by Category: Volume 2022-2027
Table 78 Forecast Sales of Dishwashers by Category: Value 2022-2027
Table 79 Forecast Sales of Dishwashers by Category: % Volume Growth 2022-2027
Table 80 Forecast Sales of Dishwashers by Category: % Value Growth 2022-2027
LARGE COOKING APPLIANCES IN HONG KONG, CHINA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Driven by resumption of renovation projects, demand for built-in large cooking appliances continues to grow in 2022
Modest growth for ovens as busy consumers choose multifunctional microwaves
PROSPECTS AND OPPORTUNITIES
Inflation increases production costs, unit price increases will slow uptake in 2023
Sales of ovens to be further cannibalised by multifunctional microwaves
Smart extractor hoods gain in popularity
CATEGORY DATA
Table 81 Sales of Large Cooking Appliances by Category: Volume 2017-2022
Table 82 Sales of Large Cooking Appliances by Category: Value 2017-2022
Table 83 Sales of Large Cooking Appliances by Category: % Volume Growth 2017-2022
Table 84 Sales of Large Cooking Appliances by Category: % Value Growth 2017-2022
Table 85 Sales of Built-in Hobs by Format: % Volume 2017-2022
Table 86 Sales of Ovens by Connected Appliances: % Volume 2018-2022
Table 87 NBO Company Shares of Large Cooking Appliances: % Volume 2018-2022
Table 88 LBN Brand Shares of Large Cooking Appliances: % Volume 2019-2022
Table 89 NBO Company Shares of Built-in Hobs: % Volume 2018-2022
Table 90 NBO Company Shares of Ovens: % Volume 2018-2022
Table 91 NBO Company Shares of Cooker Hoods: % Volume 2018-2022
Table 92 NBO Company Shares of Built-in Cooker Hoods: % Volume 2018-2022
Table 93 NBO Company Shares of Freestanding Cooker Hoods: % Volume 2018-2022
Table 94 Distribution of Large Cooking Appliances by Format: % Volume 2017-2022
Table 95 Forecast Sales of Large Cooking Appliances by Category: Volume 2022-2027
Table 96 Forecast Sales of Large Cooking Appliances by Category: Value 2022-2027
Table 97 Forecast Sales of Large Cooking Appliances by Category: % Volume Growth 2022-2027
Table 98 Forecast Sales of Large Cooking Appliances by Category: % Value Growth 2022-2027
MICROWAVES IN HONG KONG, CHINA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Demand for microwaves continues to rise, driven by lack of space in apartments
Panasonic retains lead of microwaves, while Toshiba performs well
Lingering impact of pandemic further boosts retail e-commerce sales
PROSPECTS AND OPPORTUNITIES
Slow uptake expected for 2023 due to further price increases and fewer discounts
Further demand for multifunctional models likely to push down price of single function microwaves
Online channels set to play important role in driving microwave sales
CATEGORY DATA
Table 99 Sales of Microwaves by Category: Volume 2017-2022
Table 100 Sales of Microwaves by Category: Value 2017-2022
Table 101 Sales of Microwaves by Category: % Volume Growth 2017-2022
Table 102 Sales of Microwaves by Category: % Value Growth 2017-2022
Table 103 Sales of Microwaves by Connected Appliances: % Volume 2018-2022
Table 104 NBO Company Shares of Microwaves: % Volume 2018-2022
Table 105 LBN Brand Shares of Microwaves: % Volume 2019-2022
Table 106 Distribution of Microwaves by Format: % Volume 2017-2022
Table 107 Forecast Sales of Microwaves by Category: Volume 2022-2027
Table 108 Forecast Sales of Microwaves by Category: Value 2022-2027
Table 109 Forecast Sales of Microwaves by Category: % Volume Growth 2022-2027
Table 110 Forecast Sales of Microwaves by Category: % Value Growth 2022-2027
FOOD PREPARATION APPLIANCES IN HONG KONG, CHINA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Demand for food preparation appliances continues to grow in 2022
Further growth potential of juice extractors attracts increasing number of smaller players
Xiaomi increases penetration of food processors in Hong Kong
PROSPECTS AND OPPORTUNITIES
Slowing demand in line with rising cost of living and higher unit prices
Chinese brands set to gain in popularity over the forecast period
Decreasing disposable incomes likely to reduce demand for premium models
CATEGORY DATA
Table 111 Sales of Food Preparation Appliances by Category: Volume 2017-2022
Table 112 Sales of Food Preparation Appliances by Category: Value 2017-2022
Table 113 Sales of Food Preparation Appliances by Category: % Volume Growth 2017-2022
Table 114 Sales of Food Preparation Appliances by Category: % Value Growth 2017-2022
Table 115 NBO Company Shares of Food Preparation Appliances: % Volume 2018-2022
Table 116 LBN Brand Shares of Food Preparation Appliances: % Volume 2019-2022
Table 117 Distribution of Food Preparation Appliances by Format: % Volume 2017-2022
Table 118 Forecast Sales of Food Preparation Appliances by Category: Volume 2022-2027
Table 119 Forecast Sales of Food Preparation Appliances by Category: Value 2022-2027
Table 120 Forecast Sales of Food Preparation Appliances by Category: % Volume Growth 2022-2027
Table 121 Forecast Sales of Food Preparation Appliances by Category: % Value Growth 2022-2027
SMALL COOKING APPLIANCES IN HONG KONG, CHINA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Despite positive performance, demand for small cooking appliances is slowing in 2022
Independent players enter coffee machines
Slow cookers benefits from lockdown periods
PROSPECTS AND OPPORTUNITIES
Reduced disposable incomes to slow demand in 2023
Smart features to increasingly penetrate small cooking appliances
Chinese brands likely to gain in popularity in Hong Kong
CATEGORY DATA
Table 122 Sales of Small Cooking Appliances by Category: Volume 2017-2022
Table 123 Sales of Small Cooking Appliances by Category: Value 2017-2022
Table 124 Sales of Small Cooking Appliances by Category: % Volume Growth 2017-2022
Table 125 Sales of Small Cooking Appliances by Category: % Value Growth 2017-2022
Table 126 Sales of Freestanding Hobs by Format: % Volume 2017-2022
Table 127 NBO Company Shares of Small Cooking Appliances: % Volume 2018-2022
Table 128 LBN Brand Shares of Small Cooking Appliances: % Volume 2019-2022
Table 129 Distribution of Small Cooking Appliances by Format: % Volume 2017-2022
Table 130 Forecast Sales of Small Cooking Appliances by Category: Volume 2022-2027
Table 131 Forecast Sales of Small Cooking Appliances by Category: Value 2022-2027
Table 132 Forecast Sales of Small Cooking Appliances by Category: % Volume Growth 2022-2027
Table 133 Forecast Sales of Small Cooking Appliances by Category: % Value Growth 2022-2027
VACUUM CLEANERS IN HONG KONG, CHINA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Stick vacuum cleaners remains strongest performer in 2022
Robotic vacuum cleaners continues to gain in popularity
Xiaomi gains share due to its product positioning
PROSPECTS AND OPPORTUNITIES
Weak performance expected over forecast period following major investment by consumers
Further demand for robotic vacuum cleaners expected in line with convenience trends and greater competition leading to lower average unit price
Newer energy-efficient models of upright vacuum cleaners have potential to attract local consumers
CATEGORY DATA
Table 134 Sales of Vacuum Cleaners by Category: Volume 2017-2022
Table 135 Sales of Vacuum Cleaners by Category: Value 2017-2022
Table 136 Sales of Vacuum Cleaners by Category: % Volume Growth 2017-2022
Table 137 Sales of Vacuum Cleaners by Category: % Value Growth 2017-2022
Table 138 Sales of Robotic Vacuum Cleaners by Connected Appliances: % Volume 2018-2022
Table 139 NBO Company Shares of Vacuum Cleaners: % Volume 2018-2022
Table 140 LBN Brand Shares of Vacuum Cleaners: % Volume 2019-2022
Table 141 Distribution of Vacuum Cleaners by Format: % Volume 2017-2022
Table 142 Forecast Sales of Vacuum Cleaners by Category: Volume 2022-2027
Table 143 Forecast Sales of Vacuum Cleaners by Category: Value 2022-2027
Table 144 Forecast Sales of Vacuum Cleaners by Category: % Volume Growth 2022-2027
Table 145 Forecast Sales of Vacuum Cleaners by Category: % Value Growth 2022-2027
PERSONAL CARE APPLIANCES IN HONG KONG, CHINA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Ongoing home beauty routines support further demand for electric facial cleansers
Further growth for hair care appliances driven by vouchers and greater mobility in 2022
Massagers experience further high volume growth, benefitting performance of other personal care appliances
PROSPECTS AND OPPORTUNITIES
Premium hair care appliances to gain in popularity, especially those addressing specific requirements
Potential for greater fragmentation within body shavers and electric facial cleansers
Inflation influences unit prices, slowing demand in the coming years
CATEGORY DATA
Table 146 Sales of Personal Care Appliances by Category: Volume 2017-2022
Table 147 Sales of Personal Care Appliances by Category: Value 2017-2022
Table 148 Sales of Personal Care Appliances by Category: % Volume Growth 2017-2022
Table 149 Sales of Personal Care Appliances by Category: % Value Growth 2017-2022
Table 150 Sales of Body Shavers by Format: % Volume 2017-2022
Table 151 Sales of Hair Care Appliances by Format: % Volume 2017-2022
Table 152 NBO Company Shares of Personal Care Appliances 2018-2022
Table 153 LBN Brand Shares of Personal Care Appliances 2019-2022
Table 154 Distribution of Personal Care Appliances by Format: % Volume 2017-2022
Table 155 Forecast Sales of Personal Care Appliances by Category: Volume 2022-2027
Table 156 Forecast Sales of Personal Care Appliances by Category: Value 2022-2027
Table 157 Forecast Sales of Personal Care Appliances by Category: % Volume Growth 2022-2027
Table 158 Forecast Sales of Personal Care Appliances by Category: % Value Growth 2022-2027
AIR TREATMENT PRODUCTS IN HONG KONG, CHINA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Steady demand for air conditioners in 2022, with Chinese brands gaining in popularity
Air purifiers benefits from heightened hygiene awareness, with pet care concept especially popular in Hong Kong
New energy label and higher energy efficiency standardfor air conditioners
PROSPECTS AND OPPORTUNITIES
Volume growth to normalise as inflation pushes up average unit price
Smart homes and easy-to-clean concepts to gradually gain momentum
Chinese brands such as Xiaomi and Midea likely to gain share
CATEGORY DATA
Table 159 Sales of Air Treatment Products by Category: Volume 2017-2022
Table 160 Sales of Air Treatment Products by Category: Value 2017-2022
Table 161 Sales of Air Treatment Products by Category: % Volume Growth 2017-2022
Table 162 Sales of Air Treatment Products by Category: % Value Growth 2017-2022
Table 163 Sales of Air Conditioners by Connected Appliances: % Volume 2018-2022
Table 164 NBO Company Shares of Air Treatment Products: % Volume 2018-2022
Table 165 LBN Brand Shares of Air Treatment Products: % Volume 2019-2022
Table 166 Distribution of Air Treatment Products by Format: % Volume 2017-2022
Table 167 Forecast Sales of Air Treatment Products by Category: Volume 2022-2027
Table 168 Forecast Sales of Air Treatment Products by Category: Value 2022-2027
Table 169 Forecast Sales of Air Treatment Products by Category: % Volume Growth 2022-2027
Table 170 Forecast Sales of Air Treatment Products by Category: % Value Growth 2022-2027
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