Consumer Appliances in France
Market Direction I 2022-12-05 I 136 Pages I Euromonitor
Consumer appliances in France is seeing an overall volume decline in 2022, with air treatment products being the only category seeing positive growth and the steepest declines seen in food preparation appliances. The main attributing reasons for this downwards trend are skyrocketing inflation, supply disruptions and, notably, the fact that the era of pandemic lockdowns led to consumers already replacing and upgrading their appliances.
Euromonitor International's Consumer Appliances in France report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2017-2021, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, format trends or distribution issues. Forecasts to 2026 illustrate how the market is set to change.
Product coverage: Major Appliances, Small Appliances.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Consumer Appliances market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Consumer Appliances in France
Euromonitor International
December 2022
List Of Contents And Tables
CONSUMER APPLIANCES IN FRANCE
EXECUTIVE SUMMARY
Consumer appliances in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for consumer appliances?
MARKET INDICATORS
Table 1 Household Penetration of Selected Total Stock Consumer Appliances by Category 2017-2022
Table 2 Replacement Cycles of Consumer Appliances by Category 2017-2022
Table 3 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2022-2027
Table 4 Forecast Replacement Cycles of Consumer Appliances by Category 2022-2027
MARKET DATA
Table 5 Sales of Consumer Appliances by Category: Volume 2017-2022
Table 6 Sales of Consumer Appliances by Category: Value 2017-2022
Table 7 Sales of Consumer Appliances by Category: % Volume Growth 2017-2022
Table 8 Sales of Consumer Appliances by Category: % Value Growth 2017-2022
Table 9 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2017-2022
Table 10 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2017-2022
Table 11 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2017-2022
Table 12 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2017-2022
Table 13 Sales of Small Appliances by Category: Volume 2017-2022
Table 14 Sales of Small Appliances by Category: Value 2017-2022
Table 15 Sales of Small Appliances by Category: % Volume Growth 2017-2022
Table 16 Sales of Small Appliances by Category: % Value Growth 2017-2022
Table 17 NBO Company Shares of Major Appliances: % Volume 2018-2022
Table 18 LBN Brand Shares of Major Appliances: % Volume 2019-2022
Table 19 NBO Company Shares of Small Appliances: % Volume 2018-2022
Table 20 LBN Brand Shares of Small Appliances: % Volume 2019-2022
Table 21 Distribution of Major Appliances by Format: % Volume 2017-2022
Table 22 Distribution of Small Appliances by Format: % Volume 2017-2022
Table 23 Forecast Sales of Consumer Appliances by Category: Volume 2022-2027
Table 24 Forecast Sales of Consumer Appliances by Category: Value 2022-2027
Table 25 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2022-2027
Table 26 Forecast Sales of Consumer Appliances by Category: % Value Growth 2022-2027
Table 27 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2022-2027
Table 28 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2022-2027
Table 29 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2022-2027
Table 30 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2022-2027
Table 31 Forecast Sales of Small Appliances by Category: Volume 2022-2027
Table 32 Forecast Sales of Small Appliances by Category: Value 2022-2027
Table 33 Forecast Sales of Small Appliances by Category: % Volume Growth 2022-2027
Table 34 Forecast Sales of Small Appliances by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 1 Research Sources
REFRIGERATION APPLIANCES IN FRANCE
KEY DATA FINDINGS
2022 DEVELOPMENTS
Further technological innovations seen, with Liebherr winning the Grand Prix de l'Innovation 2022 Award
Inevitable slowdown in sales following the lockdown boom of kitchen refurbishments
Energy labels are scrutinised in light of rising electricity costs
PROSPECTS AND OPPORTUNITIES
High penetration rates create renewal opportunities
Wine coolers/chillers present a potential for further growth, having been boosted during the era of the pandemic
"Phygital" trends on the rise, in line with retailers' omnichannel offerings
CATEGORY DATA
Table 35 Sales of Refrigeration Appliances by Category: Volume 2017-2022
Table 36 Sales of Refrigeration Appliances by Category: Value 2017-2022
Table 37 Sales of Refrigeration Appliances by Category: % Volume Growth 2017-2022
Table 38 Sales of Refrigeration Appliances by Category: % Value Growth 2017-2022
Table 39 Sales of Freezers by Format: % Volume 2017-2022
Table 40 Sales of Freezers by Volume Capacity: % Volume 2017-2022
Table 41 Sales of Fridge Freezers by Format: % Volume 2017-2022
Table 42 Sales of Fridge Freezers by Volume Capacity: % Volume 2017-2022
Table 43 Sales of Fridge Freezers by Connected Appliances: % Volume 2018-2022
Table 44 Sales of Fridges by Volume Capacity: % Volume 2017-2022
Table 45 NBO Company Shares of Refrigeration Appliances: % Volume 2018-2022
Table 46 LBN Brand Shares of Refrigeration Appliances: % Volume 2019-2022
Table 47 NBO Company Shares of Built-in Fridge Freezers: % Volume 2018-2022
Table 48 NBO Company Shares of Freestanding Fridge Freezers: % Volume 2018-2022
Table 49 NBO Company Shares of Built-in Fridges: % Volume 2018-2022
Table 50 NBO Company Shares of Freestanding Fridges: % Volume 2018-2022
Table 51 Distribution of Refrigeration Appliances by Format: % Volume 2017-2022
Table 52 Production of Refrigeration Appliances: Total Volume 2017-2022
Table 53 Forecast Sales of Refrigeration Appliances by Category: Volume 2022-2027
Table 54 Forecast Sales of Refrigeration Appliances by Category: Value 2022-2027
Table 55 Forecast Sales of Refrigeration Appliances by Category: % Volume Growth 2022-2027
Table 56 Forecast Sales of Refrigeration Appliances by Category: % Value Growth 2022-2027
HOME LAUNDRY APPLIANCES IN FRANCE
KEY DATA FINDINGS
2022 DEVELOPMENTS
Grundig wins Paris Fair Jury's Favourite award thanks to eco-friendly FiberCatcher technology
Whirlpool further improves its silent range and stimulates sales with cashback voucher offers
Sales start to head back to a level of normalisation, albeit seeing an organic slump after the spike
PROSPECTS AND OPPORTUNITIES
Low penetration rate of dryers leaves further room for growth
Whirlpool offers premium services for premium products
"Phygital" trends and omnichannel strategies seen across various appliances categories
CATEGORY DATA
Table 57 Sales of Home Laundry Appliances by Category: Volume 2017-2022
Table 58 Sales of Home Laundry Appliances by Category: Value 2017-2022
Table 59 Sales of Home Laundry Appliances by Category: % Volume Growth 2017-2022
Table 60 Sales of Home Laundry Appliances by Category: % Value Growth 2017-2022
Table 61 Sales of Automatic Washer Dryers by Connected Appliances: % Volume 2017-2022
Table 62 Sales of Automatic Washing Machines by Format: % Volume 2017-2022
Table 63 Sales of Automatic Washing Machines by Volume Capacity: % Volume 2017-2022
Table 64 Sales of Automatic Washing Machines by Connected Appliances: % Volume 2018-2022
Table 65 NBO Company Shares of Home Laundry Appliances: % Volume 2018-2022
Table 66 LBN Brand Shares of Home Laundry Appliances: % Volume 2019-2022
Table 67 Distribution of Home Laundry Appliances by Format: % Volume 2017-2022
Table 68 Production of Home Laundry Appliances: Total Volume 2017-2022
Table 69 Forecast Sales of Home Laundry Appliances by Category: Volume 2022-2027
Table 70 Forecast Sales of Home Laundry Appliances by Category: Value 2022-2027
Table 71 Forecast Sales of Home Laundry Appliances by Category: % Volume Growth 2022-2027
Table 72 Forecast Sales of Home Laundry Appliances by Category: % Value Growth 2022-2027
DISHWASHERS IN FRANCE
KEY DATA FINDINGS
2022 DEVELOPMENTS
The repairability index extends to dishwashers
Energy label also extends to dishwashers, and it is now forbidden to sell models with the old label
Sales slump after the windfall effect of the pandemic lockdowns
PROSPECTS AND OPPORTUNITIES
Strong innovations expected for 2022-2023, from height-fitted dishwashers to smart apps
Scope for growth seen, with sales inspired by innovations
"Phygital" trends and omnichannel strategies seen across various appliances categories
CATEGORY DATA
Table 73 Sales of Dishwashers by Category: Volume 2017-2022
Table 74 Sales of Dishwashers by Category: Value 2017-2022
Table 75 Sales of Dishwashers by Category: % Volume Growth 2017-2022
Table 76 Sales of Dishwashers by Category: % Value Growth 2017-2022
Table 77 Sales of Dishwashers by Format: % Volume 2017-2022
Table 78 Sales of Dishwashers by Connected Appliances: % Volume 2018-2022
Table 79 NBO Company Shares of Dishwashers: % Volume 2018-2022
Table 80 LBN Brand Shares of Dishwashers: % Volume 2019-2022
Table 81 Distribution of Dishwashers by Format: % Volume 2017-2022
Table 82 Production of Dishwashers: Total Volume 2017-2022
Table 83 Forecast Sales of Dishwashers by Category: Volume 2022-2027
Table 84 Forecast Sales of Dishwashers by Category: Value 2022-2027
Table 85 Forecast Sales of Dishwashers by Category: % Volume Growth 2022-2027
Table 86 Forecast Sales of Dishwashers by Category: % Value Growth 2022-2027
LARGE COOKING APPLIANCES IN FRANCE
KEY DATA FINDINGS
2022 DEVELOPMENTS
Smeg leads innovative developments in 2022 with its Galileo OmniChef
Kitchen designer Envia Cuisine offers consumers bespoke quality at individually affordable price points
Th sales boom in 2021 is followed by an expected slump in 2022
PROSPECTS AND OPPORTUNITIES
Range cookers perceived fit for a kitchen worthy of a professional
Penetration rates of built-in models suggests further growth potential
Cross-category "phygital" trends and omnichannel strategies present in large kitchen appliances
CATEGORY DATA
Table 87 Sales of Large Cooking Appliances by Category: Volume 2017-2022
Table 88 Sales of Large Cooking Appliances by Category: Value 2017-2022
Table 89 Sales of Large Cooking Appliances by Category: % Volume Growth 2017-2022
Table 90 Sales of Large Cooking Appliances by Category: % Value Growth 2017-2022
Table 91 Sales of Built-in Hobs by Format: % Volume 2017-2022
Table 92 Sales of Ovens by Connected Appliances: % Volume 2018-2022
Table 93 NBO Company Shares of Large Cooking Appliances: % Volume 2018-2022
Table 94 LBN Brand Shares of Large Cooking Appliances: % Volume 2019-2022
Table 95 NBO Company Shares of Built-in Hobs: % Volume 2018-2022
Table 96 NBO Company Shares of Ovens: % Volume 2018-2022
Table 97 NBO Company Shares of Cooker Hoods: % Volume 2018-2022
Table 98 NBO Company Shares of Built-in Cooker Hoods: % Volume 2018-2022
Table 99 NBO Company Shares of Freestanding Cooker Hoods: % Volume 2018-2022
Table 100 NBO Company Shares of Cookers: % Volume 2018-2022
Table 101 NBO Company Shares of Range Cookers: % Volume 2018-2022
Table 102 Distribution of Large Cooking Appliances by Format: % Volume 2017-2022
Table 103 Production of Large Cooking Appliances: Total Volume 2017-2022
Table 104 Forecast Sales of Large Cooking Appliances by Category: Volume 2022-2027
Table 105 Forecast Sales of Large Cooking Appliances by Category: Value 2022-2027
Table 106 Forecast Sales of Large Cooking Appliances by Category: % Volume Growth 2022-2027
Table 107 Forecast Sales of Large Cooking Appliances by Category: % Value Growth 2022-2027
MICROWAVES IN FRANCE
KEY DATA FINDINGS
2022 DEVELOPMENTS
Microwaves set for a slow and sluggish recovery
Lack of electronic components poses a challenge for microwaves
E-commerce enables an abundant choice of microwaves to suit all budgets and needs
PROSPECTS AND OPPORTUNITIES
High penetration rates mean sales patterns are based on renewal purchases
Could upgrades be the saving grace for microwaves?
Repairability index extends to microwaves, as ADEME promotes correct usage and maintenance to extend lifespan of products
CATEGORY DATA
Table 108 Sales of Microwaves by Category: Volume 2017-2022
Table 109 Sales of Microwaves by Category: Value 2017-2022
Table 110 Sales of Microwaves by Category: % Volume Growth 2017-2022
Table 111 Sales of Microwaves by Category: % Value Growth 2017-2022
Table 112 Sales of Microwaves by Connected Appliances: % Volume 2018-2022
Table 113 NBO Company Shares of Microwaves: % Volume 2018-2022
Table 114 LBN Brand Shares of Microwaves: % Volume 2019-2022
Table 115 Distribution of Microwaves by Format: % Volume 2017-2022
Table 116 Forecast Sales of Microwaves by Category: Volume 2022-2027
Table 117 Forecast Sales of Microwaves by Category: Value 2022-2027
Table 118 Forecast Sales of Microwaves by Category: % Volume Growth 2022-2027
Table 119 Forecast Sales of Microwaves by Category: % Value Growth 2022-2027
FOOD PREPARATION APPLIANCES IN FRANCE
KEY DATA FINDINGS
2022 DEVELOPMENTS
Steep declines set in after the pandemic era sales peaks
High-end players try to absorb inflationary pressures, however, the cost hikes will eventually be passed on to consumers
Ongoing culinary trends and at-home lifestyles will support demand overall
PROSPECTS AND OPPORTUNITIES
Polarisation trends emerge between premium products and those to suit tight budgets
Circular economy model set to grow, boosting demand for refurbished and second-hand appliances
SEB Groupe leads the way in enhanced online trends, expected to continue over the forecast period
CATEGORY DATA
Table 120 Sales of Food Preparation Appliances by Category: Volume 2017-2022
Table 121 Sales of Food Preparation Appliances by Category: Value 2017-2022
Table 122 Sales of Food Preparation Appliances by Category: % Volume Growth 2017-2022
Table 123 Sales of Food Preparation Appliances by Category: % Value Growth 2017-2022
Table 124 NBO Company Shares of Food Preparation Appliances: % Volume 2018-2022
Table 125 LBN Brand Shares of Food Preparation Appliances: % Volume 2019-2022
Table 126 Distribution of Food Preparation Appliances by Format: % Volume 2017-2022
Table 127 Forecast Sales of Food Preparation Appliances by Category: Volume 2022-2027
Table 128 Forecast Sales of Food Preparation Appliances by Category: Value 2022-2027
Table 129 Forecast Sales of Food Preparation Appliances by Category: % Volume Growth 2022-2027
Table 130 Forecast Sales of Food Preparation Appliances by Category: % Value Growth 2022-2027
SMALL COOKING APPLIANCES IN FRANCE
KEY DATA FINDINGS
2022 DEVELOPMENTS
Brad Pitt embodies De'Longhi coffee machines in new television campaign
Small cooking appliances see downwards swing after the boost to sales during the pandemic lockdowns
"Made in France" remains an important label for French consumers, supporting interest in local brands
PROSPECTS AND OPPORTUNITIES
Trend for qualitative appliances expected over the forecast period
Coffee loving French consumers will continue to support trends in coffee machines
Durability index expected to come into play in 2024
CATEGORY DATA
Table 131 Sales of Small Cooking Appliances by Category: Volume 2017-2022
Table 132 Sales of Small Cooking Appliances by Category: Value 2017-2022
Table 133 Sales of Small Cooking Appliances by Category: % Volume Growth 2017-2022
Table 134 Sales of Small Cooking Appliances by Category: % Value Growth 2017-2022
Table 135 Sales of Freestanding Hobs by Format: % Volume 2017-2022
Table 136 NBO Company Shares of Small Cooking Appliances: % Volume 2018-2022
Table 137 LBN Brand Shares of Small Cooking Appliances: % Volume 2019-2022
Table 138 Distribution of Small Cooking Appliances by Format: % Volume 2017-2022
Table 139 Forecast Sales of Small Cooking Appliances by Category: Volume 2022-2027
Table 140 Forecast Sales of Small Cooking Appliances by Category: Value 2022-2027
Table 141 Forecast Sales of Small Cooking Appliances by Category: % Volume Growth 2022-2027
Table 142 Forecast Sales of Small Cooking Appliances by Category: % Value Growth 2022-2027
VACUUM CLEANERS IN FRANCE
KEY DATA FINDINGS
2022 DEVELOPMENTS
Sales in vacuum cleaners slow down after the pandemic peaks
Group SEB stands out with XO, the latest from Rowenta
Dyson holds top brand place thanks to its ongoing innovations and vacuum accessories, from grooming pets to revealing invisible dust
PROSPECTS AND OPPORTUNITIES
Vacuum cleaners will remain driven by innovations to meet evolving consumer demands
Premiumisation expected, with the ultimate robotic vacuum cleaner imagined as being able to climb stairs and open drawers
Are we witnessing a move towards greener vacuum cleaners?
CATEGORY DATA
Table 143 Sales of Vacuum Cleaners by Category: Volume 2017-2022
Table 144 Sales of Vacuum Cleaners by Category: Value 2017-2022
Table 145 Sales of Vacuum Cleaners by Category: % Volume Growth 2017-2022
Table 146 Sales of Vacuum Cleaners by Category: % Value Growth 2017-2022
Table 147 Sales of Robotic Vacuum Cleaners by Connected Appliances: % Volume 2018-2022
Table 148 NBO Company Shares of Vacuum Cleaners: % Volume 2018-2022
Table 149 LBN Brand Shares of Vacuum Cleaners: % Volume 2019-2022
Table 150 Distribution of Vacuum Cleaners by Format: % Volume 2017-2022
Table 151 Forecast Sales of Vacuum Cleaners by Category: Volume 2022-2027
Table 152 Forecast Sales of Vacuum Cleaners by Category: Value 2022-2027
Table 153 Forecast Sales of Vacuum Cleaners by Category: % Volume Growth 2022-2027
Table 154 Forecast Sales of Vacuum Cleaners by Category: % Value Growth 2022-2027
PERSONAL CARE APPLIANCES IN FRANCE
KEY DATA FINDINGS
2022 DEVELOPMENTS
Personal care appliances fares better than its counterparts, due to consumers' ongoing grooming needs
Ongoing innovations attract the ongoing attention of consumers
Dyson surfs on its premium reputation to become an essential hair expert with the opening of Dyson Beauty Lab in Paris
PROSPECTS AND OPPORTUNITIES
What credibility is given to electro-beauty?
American brand Whal relocates to Europe in a strategic move
The importance of dental health supports sales in oral care appliances
CATEGORY DATA
Table 155 Sales of Personal Care Appliances by Category: Volume 2017-2022
Table 156 Sales of Personal Care Appliances by Category: Value 2017-2022
Table 157 Sales of Personal Care Appliances by Category: % Volume Growth 2017-2022
Table 158 Sales of Personal Care Appliances by Category: % Value Growth 2017-2022
Table 159 Sales of Body Shavers by Format: % Volume 2017-2022
Table 160 Sales of Hair Care Appliances by Format: % Volume 2017-2022
Table 161 NBO Company Shares of Personal Care Appliances 2018-2022
Table 162 LBN Brand Shares of Personal Care Appliances 2019-2022
Table 163 Distribution of Personal Care Appliances by Format: % Volume 2017-2022
Table 164 Forecast Sales of Personal Care Appliances by Category: Volume 2022-2027
Table 165 Forecast Sales of Personal Care Appliances by Category: Value 2022-2027
Table 166 Forecast Sales of Personal Care Appliances by Category: % Volume Growth 2022-2027
Table 167 Forecast Sales of Personal Care Appliances by Category: % Value Growth 2022-2027
AIR TREATMENT PRODUCTS IN FRANCE
KEY DATA FINDINGS
2022 DEVELOPMENTS
Air treatment products is the winner in 2022, thanks to hot weather conditions
The event of COVID-19 caused an acceleration in demand for air purifiers, although penetration rates remain low
New players explore air purifiers, from Ikea to computer company Acer
PROSPECTS AND OPPORTUNITIES
Impact of global warming and lack of insulation in housing will continue to boost demand
Health-sensitive consumers will continue to place a strong focus on hygiene inside the home
Advanced technological features expected, including premium connected models from iRobot and a personal dual-function helmet from Dyson
CATEGORY DATA
Table 168 Sales of Air Treatment Products by Category: Volume 2017-2022
Table 169 Sales of Air Treatment Products by Category: Value 2017-2022
Table 170 Sales of Air Treatment Products by Category: % Volume Growth 2017-2022
Table 171 Sales of Air Treatment Products by Category: % Value Growth 2017-2022
Table 172 Sales of Air Conditioners by Connected Appliances: % Volume 2018-2022
Table 173 NBO Company Shares of Air Treatment Products: % Volume 2018-2022
Table 174 LBN Brand Shares of Air Treatment Products: % Volume 2019-2022
Table 175 Distribution of Air Treatment Products by Format: % Volume 2017-2022
Table 176 Production of Air Conditioners: Total Volume 2017-2022
Table 177 Forecast Sales of Air Treatment Products by Category: Volume 2022-2027
Table 178 Forecast Sales of Air Treatment Products by Category: Value 2022-2027
Table 179 Forecast Sales of Air Treatment Products by Category: % Volume Growth 2022-2027
Table 180 Forecast Sales of Air Treatment Products by Category: % Value Growth 2022-2027
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