Consumer Appliances in Colombia
Market Direction I 2022-12-07 I 125 Pages I Euromonitor
2022 saw consumer appliances in Colombia record decent sales growth, although volume growth rates were more modest than what was registered during 2020 and 2021, when the COVID-19 pandemic and the strict approach taken to social distancing and home seclusion response to it bolstered demand for a wide range of consumer appliances as consumers look to make improvements to their home environment. Small appliances categories such as light fryers, mixers, blenders, standard coffee machines and roboti...
Euromonitor International's Consumer Appliances in Colombia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2017-2021, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, format trends or distribution issues. Forecasts to 2026 illustrate how the market is set to change.
Product coverage: Major Appliances, Small Appliances.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Consumer Appliances market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Consumer Appliances in Colombia
Euromonitor International
December 2022
List Of Contents And Tables
CONSUMER APPLIANCES IN COLOMBIA
EXECUTIVE SUMMARY
Consumer appliances in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for consumer appliances?
MARKET DATA
Table 1 Sales of Consumer Appliances by Category: Volume 2017-2022
Table 2 Sales of Consumer Appliances by Category: Value 2017-2022
Table 3 Sales of Consumer Appliances by Category: % Volume Growth 2017-2022
Table 4 Sales of Consumer Appliances by Category: % Value Growth 2017-2022
Table 5 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2017-2022
Table 6 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2017-2022
Table 7 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2017-2022
Table 8 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2017-2022
Table 9 Sales of Small Appliances by Category: Volume 2017-2022
Table 10 Sales of Small Appliances by Category: Value 2017-2022
Table 11 Sales of Small Appliances by Category: % Volume Growth 2017-2022
Table 12 Sales of Small Appliances by Category: % Value Growth 2017-2022
Table 13 NBO Company Shares of Major Appliances: % Volume 2018-2022
Table 14 LBN Brand Shares of Major Appliances: % Volume 2019-2022
Table 15 NBO Company Shares of Small Appliances: % Volume 2018-2022
Table 16 LBN Brand Shares of Small Appliances: % Volume 2019-2022
Table 17 Distribution of Major Appliances by Format: % Volume 2017-2022
Table 18 Distribution of Small Appliances by Format: % Volume 2017-2022
Table 19 Forecast Sales of Consumer Appliances by Category: Volume 2022-2027
Table 20 Forecast Sales of Consumer Appliances by Category: Value 2022-2027
Table 21 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2022-2027
Table 22 Forecast Sales of Consumer Appliances by Category: % Value Growth 2022-2027
Table 23 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2022-2027
Table 24 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2022-2027
Table 25 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2022-2027
Table 26 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2022-2027
Table 27 Forecast Sales of Small Appliances by Category: Volume 2022-2027
Table 28 Forecast Sales of Small Appliances by Category: Value 2022-2027
Table 29 Forecast Sales of Small Appliances by Category: % Volume Growth 2022-2027
Table 30 Forecast Sales of Small Appliances by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 1 Research Sources
REFRIGERATION APPLIANCES IN COLOMBIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Positive sales growth in refrigeration appliances due to rising demand for fridge freezers
Samsung launches Bespoke, its new line of personalised, adaptable refrigerators
Industrias HACEB SA continues to lead sales, closely followed by Mabe de Colombia
PROSPECTS AND OPPORTUNITIES
Innovation, sustainability and promotions to be key elements for category sales growth
E-commerce to increase in importance for the distribution of refrigeration appliances
Hypermarkets to remain the leading distribution channel for refrigeration appliances
CATEGORY DATA
Table 31 Sales of Refrigeration Appliances by Category: Volume 2017-2022
Table 32 Sales of Refrigeration Appliances by Category: Value 2017-2022
Table 33 Sales of Refrigeration Appliances by Category: % Volume Growth 2017-2022
Table 34 Sales of Refrigeration Appliances by Category: % Value Growth 2017-2022
Table 35 Sales of Freezers by Format: % Volume 2017-2022
Table 36 Sales of Freezers by Volume Capacity: % Volume 2017-2022
Table 37 Sales of Fridge Freezers by Format: % Volume 2017-2022
Table 38 Sales of Fridge Freezers by Volume Capacity: % Volume 2017-2022
Table 39 Sales of Fridge Freezers by Connected Appliances: % Volume 2018-2022
Table 40 Sales of Fridges by Volume Capacity: % Volume 2017-2022
Table 41 NBO Company Shares of Refrigeration Appliances: % Volume 2018-2022
Table 42 LBN Brand Shares of Refrigeration Appliances: % Volume 2019-2022
Table 43 NBO Company Shares of Freestanding Fridge Freezers: % Volume 2018-2022
Table 44 NBO Company Shares of Freestanding Fridges: % Volume 2018-2022
Table 45 Distribution of Refrigeration Appliances by Format: % Volume 2017-2022
Table 46 Production of Refrigeration Appliances: Total Volume 2017-2022
Table 47 Forecast Sales of Refrigeration Appliances by Category: Volume 2022-2027
Table 48 Forecast Sales of Refrigeration Appliances by Category: Value 2022-2027
Table 49 Forecast Sales of Refrigeration Appliances by Category: % Volume Growth 2022-2027
Table 50 Forecast Sales of Refrigeration Appliances by Category: % Value Growth 2022-2027
HOME LAUNDRY APPLIANCES IN COLOMBIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Sales growth in home laundry continues remains positive despite significant slowdown
Samsung launches its new line of automatic washer dryers with AI control
Samsung and LG remain the leading names in home laundry appliances
PROSPECTS AND OPPORTUNITIES
The development of omnichannel retailing strategies to remain key growth driver
Pricing strategies could be used by emerging brands to expand their presence
Political and economic uncertainty has the potential to negatively impact the category
CATEGORY DATA
Table 51 Sales of Home Laundry Appliances by Category: Volume 2017-2022
Table 52 Sales of Home Laundry Appliances by Category: Value 2017-2022
Table 53 Sales of Home Laundry Appliances by Category: % Volume Growth 2017-2022
Table 54 Sales of Home Laundry Appliances by Category: % Value Growth 2017-2022
Table 55 Sales of Automatic Washer Dryers by Connected Appliances: % Volume 2017-2022
Table 56 Sales of Automatic Washing Machines by Format: % Volume 2017-2022
Table 57 Sales of Automatic Washing Machines by Volume Capacity: % Volume 2017-2022
Table 58 Sales of Automatic Washing Machines by Connected Appliances: % Volume 2018-2022
Table 59 NBO Company Shares of Home Laundry Appliances: % Volume 2018-2022
Table 60 LBN Brand Shares of Home Laundry Appliances: % Volume 2019-2022
Table 61 Distribution of Home Laundry Appliances by Format: % Volume 2017-2022
Table 62 Production of Home Laundry Appliances: Total Volume 2017-2022
Table 63 Forecast Sales of Home Laundry Appliances by Category: Volume 2022-2027
Table 64 Forecast Sales of Home Laundry Appliances by Category: Value 2022-2027
Table 65 Forecast Sales of Home Laundry Appliances by Category: % Volume Growth 2022-2027
Table 66 Forecast Sales of Home Laundry Appliances by Category: % Value Growth 2022-2027
DISHWASHERS IN COLOMBIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Dishwashers maintains positive growth dynamics in 2022
Energy and water saving aspects of dishwashers spur consumer interest
Whirlpool remains the strong leader in dishwashers in 2022
PROSPECTS AND OPPORTUNITIES
Household penetration of dishwashers to rise as demand for convenience spreads
Innovation and pricing strategies to become increasingly crucial
Increasingly sophisticated consumers expected to pay more attention to dishwashers
CATEGORY DATA
Table 67 Sales of Dishwashers by Category: Volume 2017-2022
Table 68 Sales of Dishwashers by Category: Value 2017-2022
Table 69 Sales of Dishwashers by Category: % Volume Growth 2017-2022
Table 70 Sales of Dishwashers by Category: % Value Growth 2017-2022
Table 71 Sales of Dishwashers by Format: % Volume 2017-2022
Table 72 Sales of Dishwashers by Connected Appliances: % Volume 2018-2022
Table 73 NBO Company Shares of Dishwashers: % Volume 2018-2022
Table 74 LBN Brand Shares of Dishwashers: % Volume 2019-2022
Table 75 Distribution of Dishwashers by Format: % Volume 2017-2022
Table 76 Forecast Sales of Dishwashers by Category: Volume 2022-2027
Table 77 Forecast Sales of Dishwashers by Category: Value 2022-2027
Table 78 Forecast Sales of Dishwashers by Category: % Volume Growth 2022-2027
Table 79 Forecast Sales of Dishwashers by Category: % Value Growth 2022-2027
LARGE COOKING APPLIANCES IN COLOMBIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Sales growth in large cooking appliances driven by buoyant real estate market
The popularity of open plan kitchens continues to rise among the Colombian population
Demand for ovens continues to decrease as consumers turn to small appliances instead
PROSPECTS AND OPPORTUNITIES
Omnichannel strategies set to become crucial as the importance of e-commerce rises
Smart kitchens set to emerge strongly as connected appliances are here to stay
High prices to undermine demand for smart technology in large cooking appliances
CATEGORY DATA
Table 80 Sales of Large Cooking Appliances by Category: Volume 2017-2022
Table 81 Sales of Large Cooking Appliances by Category: Value 2017-2022
Table 82 Sales of Large Cooking Appliances by Category: % Volume Growth 2017-2022
Table 83 Sales of Large Cooking Appliances by Category: % Value Growth 2017-2022
Table 84 Sales of Built-in Hobs by Format: % Volume 2017-2022
Table 85 Sales of Ovens by Connected Appliances: % Volume 2018-2022
Table 86 NBO Company Shares of Large Cooking Appliances: % Volume 2018-2022
Table 87 LBN Brand Shares of Large Cooking Appliances: % Volume 2019-2022
Table 88 NBO Company Shares of Built-in Hobs: % Volume 2018-2022
Table 89 NBO Company Shares of Ovens: % Volume 2018-2022
Table 90 NBO Company Shares of Cooker Hoods: % Volume 2018-2022
Table 91 NBO Company Shares of Built-in Cooker Hoods: % Volume 2018-2022
Table 92 NBO Company Shares of Freestanding Cooker Hoods: % Volume 2018-2022
Table 93 NBO Company Shares of Cookers: % Volume 2018-2022
Table 94 Distribution of Large Cooking Appliances by Format: % Volume 2017-2022
Table 95 Production of Large Cooking Appliances: Total Volume 2017-2022
Table 96 Forecast Sales of Large Cooking Appliances by Category: Volume 2022-2027
Table 97 Forecast Sales of Large Cooking Appliances by Category: Value 2022-2027
Table 98 Forecast Sales of Large Cooking Appliances by Category: % Volume Growth 2022-2027
Table 99 Forecast Sales of Large Cooking Appliances by Category: % Value Growth 2022-2027
MICROWAVES IN COLOMBIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Volume sales continue to decline due to lack of innovation and unfavourable image
Emerging culinary trends prompt consumers to explore alternatives to microwaves
Industrias HACEB SA and Whirlpool remain the leading names, followed by Samsung
PROSPECTS AND OPPORTUNITIES
Innovation and new product launches can lift the category out of stagnation and decline
The launch of models with inverter technology has the potential to spur dynamic growth
Strong opportunities for private label to grow, given the adverse economic environment
CATEGORY DATA
Table 100 Sales of Microwaves by Category: Volume 2017-2022
Table 101 Sales of Microwaves by Category: Value 2017-2022
Table 102 Sales of Microwaves by Category: % Volume Growth 2017-2022
Table 103 Sales of Microwaves by Category: % Value Growth 2017-2022
Table 104 Sales of Microwaves by Connected Appliances: % Volume 2018-2022
Table 105 NBO Company Shares of Microwaves: % Volume 2018-2022
Table 106 LBN Brand Shares of Microwaves: % Volume 2019-2022
Table 107 Distribution of Microwaves by Format: % Volume 2017-2022
Table 108 Forecast Sales of Microwaves by Category: Volume 2022-2027
Table 109 Forecast Sales of Microwaves by Category: Value 2022-2027
Table 110 Forecast Sales of Microwaves by Category: % Volume Growth 2022-2027
Table 111 Forecast Sales of Microwaves by Category: % Value Growth 2022-2027
FOOD PREPARATION APPLIANCES IN COLOMBIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Positive growth in 2022 supported by the strong performances in blenders and mixers
Blenders remains the most dynamic category of food preparation appliances
Groupe SEB and Oster maintain their comfortable leading positions in the category
PROSPECTS AND OPPORTUNITIES
E-commerce to consolidate its position as a major mainstream distribution channel
Sales of juice extractors to continue falling as they become less attractive to consumers
AI set to become a more common way of making food preparation simpler
CATEGORY DATA
Table 112 Sales of Food Preparation Appliances by Category: Volume 2017-2022
Table 113 Sales of Food Preparation Appliances by Category: Value 2017-2022
Table 114 Sales of Food Preparation Appliances by Category: % Volume Growth 2017-2022
Table 115 Sales of Food Preparation Appliances by Category: % Value Growth 2017-2022
Table 116 NBO Company Shares of Food Preparation Appliances: % Volume 2018-2022
Table 117 LBN Brand Shares of Food Preparation Appliances: % Volume 2019-2022
Table 118 Distribution of Food Preparation Appliances by Format: % Volume 2017-2022
Table 119 Forecast Sales of Food Preparation Appliances by Category: Volume 2022-2027
Table 120 Forecast Sales of Food Preparation Appliances by Category: Value 2022-2027
Table 121 Forecast Sales of Food Preparation Appliances by Category: % Volume Growth 2022-2027
Table 122 Forecast Sales of Food Preparation Appliances by Category: % Value Growth 2022-2027
SMALL COOKING APPLIANCES IN COLOMBIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Demand for light fryers and coffee machines continues to rise
Light fryers continues to benefit from rising demand for healthier meals and snacks
Oster leads sales, supporting its robust position via a strong focus on e-commerce
PROSPECTS AND OPPORTUNITIES
Preference for gourmet coffee experience to support rising demand for coffee machines
Differentiation in terms of size to form a key plank of company strategies in light fryers
Omnichannel strategies set to emerge as e-commerce plays a more important role
CATEGORY DATA
Table 123 Sales of Small Cooking Appliances by Category: Volume 2017-2022
Table 124 Sales of Small Cooking Appliances by Category: Value 2017-2022
Table 125 Sales of Small Cooking Appliances by Category: % Volume Growth 2017-2022
Table 126 Sales of Small Cooking Appliances by Category: % Value Growth 2017-2022
Table 127 Sales of Freestanding Hobs by Format: % Volume 2017-2022
Table 128 NBO Company Shares of Small Cooking Appliances: % Volume 2018-2022
Table 129 LBN Brand Shares of Small Cooking Appliances: % Volume 2019-2022
Table 130 Distribution of Small Cooking Appliances by Format: % Volume 2017-2022
Table 131 Forecast Sales of Small Cooking Appliances by Category: Volume 2022-2027
Table 132 Forecast Sales of Small Cooking Appliances by Category: Value 2022-2027
Table 133 Forecast Sales of Small Cooking Appliances by Category: % Volume Growth 2022-2027
Table 134 Forecast Sales of Small Cooking Appliances by Category: % Value Growth 2022-2027
VACUUM CLEANERS IN COLOMBIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Vacuum cleaners sales continue to grow as demand for robotic vacuum cleaners rises
Robotic vacuums maintains dynamic growth by simplifying home cleaning routines
Electrolux still leads despite losing share to leading names in robotic vacuum cleaners
PROSPECTS AND OPPORTUNITIES
Robotic vacuum cleaners poised to boom as innovative technologies come to the fore
Improvements in e-commerce set to contribute to greater dynamism in the category
High prices could negatively influence sales growth in robotic vacuum cleaners
CATEGORY DATA
Table 135 Sales of Vacuum Cleaners by Category: Volume 2017-2022
Table 136 Sales of Vacuum Cleaners by Category: Value 2017-2022
Table 137 Sales of Vacuum Cleaners by Category: % Volume Growth 2017-2022
Table 138 Sales of Vacuum Cleaners by Category: % Value Growth 2017-2022
Table 139 Sales of Robotic Vacuum Cleaners by Connected Appliances: % Volume 2018-2022
Table 140 NBO Company Shares of Vacuum Cleaners: % Volume 2018-2022
Table 141 LBN Brand Shares of Vacuum Cleaners: % Volume 2019-2022
Table 142 Distribution of Vacuum Cleaners by Format: % Volume 2017-2022
Table 143 Forecast Sales of Vacuum Cleaners by Category: Volume 2022-2027
Table 144 Forecast Sales of Vacuum Cleaners by Category: Value 2022-2027
Table 145 Forecast Sales of Vacuum Cleaners by Category: % Volume Growth 2022-2027
Table 146 Forecast Sales of Vacuum Cleaners by Category: % Value Growth 2022-2027
PERSONAL CARE APPLIANCES IN COLOMBIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Positive sales growth continues despite the relaxation of COVID-19 control measures
Return to socialising as social distancing is relaxed benefits personal care appliances
Spectrum Brands remains dominant, followed by Importadora Comercial de Belleza
PROSPECTS AND OPPORTUNITIES
Preference for undertaking personal grooming tasks at home to support rising demand
Social media an increasingly important tool for generating sales growth
Men to continue emerging as a major consumer group, especially for body shavers
CATEGORY DATA
Table 147 Sales of Personal Care Appliances by Category: Volume 2017-2022
Table 148 Sales of Personal Care Appliances by Category: Value 2017-2022
Table 149 Sales of Personal Care Appliances by Category: % Volume Growth 2017-2022
Table 150 Sales of Personal Care Appliances by Category: % Value Growth 2017-2022
Table 151 Sales of Body Shavers by Format: % Volume 2017-2022
Table 152 Sales of Hair Care Appliances by Format: % Volume 2017-2022
Table 153 NBO Company Shares of Personal Care Appliances 2018-2022
Table 154 LBN Brand Shares of Personal Care Appliances 2019-2022
Table 155 Distribution of Personal Care Appliances by Format: % Volume 2017-2022
Table 156 Forecast Sales of Personal Care Appliances by Category: Volume 2022-2027
Table 157 Forecast Sales of Personal Care Appliances by Category: Value 2022-2027
Table 158 Forecast Sales of Personal Care Appliances by Category: % Volume Growth 2022-2027
Table 159 Forecast Sales of Personal Care Appliances by Category: % Value Growth 2022-2027
AIR TREATMENT PRODUCTS IN COLOMBIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Positive growth in air treatment products driven by rising demand for cooling fans
Transition from cooling fans to air conditioners progresses slowly but steadily
Groupe SEB and its brand Samurai remain the leading names in air treatment products
PROSPECTS AND OPPORTUNITIES
Interest in better air quality to emerge as an important influence on purchase decisions
Price and energy efficiency to remain important influences on purchasing decisions
Smart air conditioners set to continue emerging as new models are launched
CATEGORY DATA
Table 160 Sales of Air Treatment Products by Category: Volume 2017-2022
Table 161 Sales of Air Treatment Products by Category: Value 2017-2022
Table 162 Sales of Air Treatment Products by Category: % Volume Growth 2017-2022
Table 163 Sales of Air Treatment Products by Category: % Value Growth 2017-2022
Table 164 Sales of Air Conditioners by Connected Appliances: % Volume 2018-2022
Table 165 NBO Company Shares of Air Treatment Products: % Volume 2018-2022
Table 166 LBN Brand Shares of Air Treatment Products: % Volume 2019-2022
Table 167 Distribution of Air Treatment Products by Format: % Volume 2017-2022
Table 168 Forecast Sales of Air Treatment Products by Category: Volume 2022-2027
Table 169 Forecast Sales of Air Treatment Products by Category: Value 2022-2027
Table 170 Forecast Sales of Air Treatment Products by Category: % Volume Growth 2022-2027
Table 171 Forecast Sales of Air Treatment Products by Category: % Value Growth 2022-2027
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