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Report
Consumer Appliances in China
Market Direction I 2022-11-21 I 125 Pages I Euromonitor
2022 has been a tough year for consumer appliances in China, with retail volume sales set to drop in almost all categories, resulting in an overall trend of decline. The negative pattern expected in 2022 mirrors that of 2020, when the COVID-19 pandemic first hit China and the world, albeit to a slightly milder degree. As the Omicron variant spread across the country, the ebb and flow of tightened pandemic restrictions seriously undermined consumers' capacity to spend and confidence in spending o...
Euromonitor International's Consumer Appliances in China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2017-2021, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, format trends or distribution issues. Forecasts to 2026 illustrate how the market is set to change.
Product coverage: Major Appliances, Small Appliances.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Consumer Appliances market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Consumer Appliances in China
Euromonitor International
November 2022
List Of Contents And Tables
CONSUMER APPLIANCES IN CHINA
EXECUTIVE SUMMARY
Consumer appliances in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for consumer appliances?
MARKET INDICATORS
Table 1 Household Penetration of Selected Total Stock Consumer Appliances by Category 2018-2023
Table 2 Replacement Cycles of Consumer Appliances by Category 2018-2023
MARKET DATA
Table 3 Sales of Consumer Appliances by Category: Volume 2017-2022
Table 4 Sales of Consumer Appliances by Category: Value 2017-2022
Table 5 Sales of Consumer Appliances by Category: % Volume Growth 2017-2022
Table 6 Sales of Consumer Appliances by Category: % Value Growth 2017-2022
Table 7 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2017-2022
Table 8 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2017-2022
Table 9 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2017-2022
Table 10 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2017-2022
Table 11 Sales of Small Appliances by Category: Volume 2017-2022
Table 12 Sales of Small Appliances by Category: Value 2017-2022
Table 13 Sales of Small Appliances by Category: % Volume Growth 2017-2022
Table 14 Sales of Small Appliances by Category: % Value Growth 2017-2022
Table 15 NBO Company Shares of Major Appliances: % Volume 2018-2022
Table 16 LBN Brand Shares of Major Appliances: % Volume 2019-2022
Table 17 NBO Company Shares of Small Appliances: % Volume 2018-2022
Table 18 LBN Brand Shares of Small Appliances: % Volume 2019-2022
Table 19 Distribution of Major Appliances by Format: % Volume 2017-2022
Table 20 Distribution of Small Appliances by Format: % Volume 2017-2022
Table 21 Forecast Sales of Consumer Appliances by Category: Volume 2022-2027
Table 22 Forecast Sales of Consumer Appliances by Category: Value 2022-2027
Table 23 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2022-2027
Table 24 Forecast Sales of Consumer Appliances by Category: % Value Growth 2022-2027
Table 25 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2022-2027
Table 26 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2022-2027
Table 27 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2022-2027
Table 28 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2022-2027
Table 29 Forecast Sales of Small Appliances by Category: Volume 2022-2027
Table 30 Forecast Sales of Small Appliances by Category: Value 2022-2027
Table 31 Forecast Sales of Small Appliances by Category: % Volume Growth 2022-2027
Table 32 Forecast Sales of Small Appliances by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 1 Research Sources
REFRIGERATION APPLIANCES IN CHINA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Sales of refrigeration appliances hit rock bottom in 2022
Pandemic leads to immediate demand for freestanding freezers
Domestic manufacturers continue to dominate
PROSPECTS AND OPPORTUNITIES
Health and hygiene to remain focal points for new product introductions
Built-in refrigeration appliances to increase its penetration slowly yet steadily
Small refrigeration appliances see new potential for growth
CATEGORY DATA
Table 33 Sales of Refrigeration Appliances by Category: Volume 2017-2022
Table 34 Sales of Refrigeration Appliances by Category: Value 2017-2022
Table 35 Sales of Refrigeration Appliances by Category: % Volume Growth 2017-2022
Table 36 Sales of Refrigeration Appliances by Category: % Value Growth 2017-2022
Table 37 Sales of Freezers by Format: % Volume 2017-2022
Table 38 Sales of Freezers by Volume Capacity: % Volume 2017-2022
Table 39 Sales of Fridge Freezers by Format: % Volume 2017-2022
Table 40 Sales of Fridge Freezers by Volume Capacity: % Volume 2017-2022
Table 41 Sales of Fridge Freezers by Connected Appliances: % Volume 2018-2022
Table 42 Sales of Fridges by Volume Capacity: % Volume 2017-2022
Table 43 NBO Company Shares of Refrigeration Appliances: % Volume 2018-2022
Table 44 LBN Brand Shares of Refrigeration Appliances: % Volume 2019-2022
Table 45 NBO Company Shares of Built-in Fridge Freezers: % Volume 2018-2022
Table 46 NBO Company Shares of Freestanding Fridge Freezers: % Volume 2018-2022
Table 47 NBO Company Shares of Built-in Fridges: % Volume 2018-2022
Table 48 NBO Company Shares of Freestanding Fridges: % Volume 2018-2022
Table 49 Distribution of Refrigeration Appliances by Format: % Volume 2017-2022
Table 50 Production of Refrigeration Appliances: Total Volume 2017-2022
Table 51 Forecast Sales of Refrigeration Appliances by Category: Volume 2022-2027
Table 52 Forecast Sales of Refrigeration Appliances by Category: Value 2022-2027
Table 53 Forecast Sales of Refrigeration Appliances by Category: % Volume Growth 2022-2027
Table 54 Forecast Sales of Refrigeration Appliances by Category: % Value Growth 2022-2027
HOME LAUNDRY APPLIANCES IN CHINA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Home laundry appliances registers overall decline
Automatic dryers continues its stellar performance
Mini washing machines with simple yet targeted functions become trendy
PROSPECTS AND OPPORTUNITIES
Maximum space optimisation fuels growth for automatic washer dryers
Omnichannel strategies and immersive experiences critical for sustained growth
Comprehensive at-home delicate fabric care solutions set to revolutionise laundry activities
CATEGORY DATA
Table 55 Sales of Home Laundry Appliances by Category: Volume 2017-2022
Table 56 Sales of Home Laundry Appliances by Category: Value 2017-2022
Table 57 Sales of Home Laundry Appliances by Category: % Volume Growth 2017-2022
Table 58 Sales of Home Laundry Appliances by Category: % Value Growth 2017-2022
Table 59 Sales of Automatic Washer Dryers by Connected Appliances: % Volume 2017-2022
Table 60 Sales of Automatic Washing Machines by Format: % Volume 2017-2022
Table 61 Sales of Automatic Washing Machines by Volume Capacity: % Volume 2017-2022
Table 62 Sales of Automatic Washing Machines by Connected Appliances: % Volume 2018-2022
Table 63 NBO Company Shares of Home Laundry Appliances: % Volume 2018-2022
Table 64 LBN Brand Shares of Home Laundry Appliances: % Volume 2019-2022
Table 65 Distribution of Home Laundry Appliances by Format: % Volume 2017-2022
Table 66 Production of Home Laundry Appliances: Total Volume 2017-2022
Table 67 Forecast Sales of Home Laundry Appliances by Category: Volume 2022-2027
Table 68 Forecast Sales of Home Laundry Appliances by Category: Value 2022-2027
Table 69 Forecast Sales of Home Laundry Appliances by Category: % Volume Growth 2022-2027
Table 70 Forecast Sales of Home Laundry Appliances by Category: % Value Growth 2022-2027
DISHWASHERS IN CHINA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Sustained growth for dishwashers in 2022
Companies escalate innovation efforts to ensure product differentiation
Siemens maintains its lead, while domestic brands see sales skyrocket
PROSPECTS AND OPPORTUNITIES
Collaborations between dishwasher manufacturers and home care brands gaining traction
Multifunctionality will drive new demand for dishwashers
CATEGORY DATA
Table 71 Sales of Dishwashers by Category: Volume 2017-2022
Table 72 Sales of Dishwashers by Category: Value 2017-2022
Table 73 Sales of Dishwashers by Category: % Volume Growth 2017-2022
Table 74 Sales of Dishwashers by Category: % Value Growth 2017-2022
Table 75 Sales of Dishwashers by Format: % Volume 2017-2022
Table 76 Sales of Dishwashers by Connected Appliances: % Volume 2018-2022
Table 77 NBO Company Shares of Dishwashers: % Volume 2018-2022
Table 78 LBN Brand Shares of Dishwashers: % Volume 2019-2022
Table 79 Distribution of Dishwashers by Format: % Volume 2017-2022
Table 80 Production of Dishwashers: Total Volume 2017-2022
Table 81 Forecast Sales of Dishwashers by Category: Volume 2022-2027
Table 82 Forecast Sales of Dishwashers by Category: Value 2022-2027
Table 83 Forecast Sales of Dishwashers by Category: % Volume Growth 2022-2027
Table 84 Forecast Sales of Dishwashers by Category: % Value Growth 2022-2027
LARGE COOKING APPLIANCES IN CHINA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Cost spikes and strained property market account for negative performance
Ovens and range cookers outperform traditional large cooking appliances categories
Robam and Fotile cement their leading positions amidst sales downturns
PROSPECTS AND OPPORTUNITIES
Construction and designer channels set to drive growth
Multifunctional ovens gain traction as frequency of home cooking rises
Range cookers making their way into homes in higher-tier cities
CATEGORY DATA
Table 85 Sales of Large Cooking Appliances by Category: Volume 2017-2022
Table 86 Sales of Large Cooking Appliances by Category: Value 2017-2022
Table 87 Sales of Large Cooking Appliances by Category: % Volume Growth 2017-2022
Table 88 Sales of Large Cooking Appliances by Category: % Value Growth 2017-2022
Table 89 Sales of Built-in Hobs by Format: % Volume 2017-2022
Table 90 Sales of Ovens by Connected Appliances: % Volume 2018-2022
Table 91 NBO Company Shares of Large Cooking Appliances: % Volume 2018-2022
Table 92 LBN Brand Shares of Large Cooking Appliances: % Volume 2019-2022
Table 93 NBO Company Shares of Built-in Hobs: % Volume 2018-2022
Table 94 NBO Company Shares of Ovens: % Volume 2018-2022
Table 95 NBO Company Shares of Cooker Hoods: % Volume 2018-2022
Table 96 NBO Company Shares of Built-in Cooker Hoods: % Volume 2018-2022
Table 97 NBO Company Shares of Freestanding Cooker Hoods: % Volume 2018-2022
Table 98 NBO Company Shares of Range Cookers: % Volume 2018-2022
Table 99 Distribution of Large Cooking Appliances by Format: % Volume 2017-2022
Table 100 Production of Large Cooking Appliances: Total Volume 2017-2022
Table 101 Forecast Sales of Large Cooking Appliances by Category: Volume 2022-2027
Table 102 Forecast Sales of Large Cooking Appliances by Category: Value 2022-2027
Table 103 Forecast Sales of Large Cooking Appliances by Category: % Volume Growth 2022-2027
Table 104 Forecast Sales of Large Cooking Appliances by Category: % Value Growth 2022-2027
MICROWAVES IN CHINA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Microwaves faces stagnation as substitute products emerge
Midea and Galanz maintain a duopoly in microwaves in China
Versatile, connected products become increasingly popular
PROSPECTS AND OPPORTUNITIES
Capitalisation on ready meals hype crucial for boosting sales of microwaves amidst downturn
New channels will guide manufacturers efforts to increase penetration
CATEGORY DATA
Table 105 Sales of Microwaves by Category: Volume 2017-2022
Table 106 Sales of Microwaves by Category: Value 2017-2022
Table 107 Sales of Microwaves by Category: % Volume Growth 2017-2022
Table 108 Sales of Microwaves by Category: % Value Growth 2017-2022
Table 109 Sales of Microwaves by Connected Appliances: % Volume 2018-2022
Table 110 NBO Company Shares of Microwaves: % Volume 2018-2022
Table 111 LBN Brand Shares of Microwaves: % Volume 2019-2022
Table 112 Distribution of Microwaves by Format: % Volume 2017-2022
Table 113 Production of Microwaves: Total Volume 2017-2022
Table 114 Forecast Sales of Microwaves by Category: Volume 2022-2027
Table 115 Forecast Sales of Microwaves by Category: Value 2022-2027
Table 116 Forecast Sales of Microwaves by Category: % Volume Growth 2022-2027
Table 117 Forecast Sales of Microwaves by Category: % Value Growth 2022-2027
FOOD PREPARATION APPLIANCES IN CHINA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Food preparation appliances continues to decline in 2022
Food processors sees a fall in demand
PROSPECTS AND OPPORTUNITIES
Food preparation appliances expected to grow steadily
All-in-one food processors will recover after temporary disruption, with the entry of domestic brands
CATEGORY DATA
Table 118 Sales of Food Preparation Appliances by Category: Volume 2017-2022
Table 119 Sales of Food Preparation Appliances by Category: Value 2017-2022
Table 120 Sales of Food Preparation Appliances by Category: % Volume Growth 2017-2022
Table 121 Sales of Food Preparation Appliances by Category: % Value Growth 2017-2022
Table 122 NBO Company Shares of Food Preparation Appliances: % Volume 2018-2022
Table 123 LBN Brand Shares of Food Preparation Appliances: % Volume 2019-2022
Table 124 Distribution of Food Preparation Appliances by Format: % Volume 2017-2022
Table 125 Forecast Sales of Food Preparation Appliances by Category: Volume 2022-2027
Table 126 Forecast Sales of Food Preparation Appliances by Category: Value 2022-2027
Table 127 Forecast Sales of Food Preparation Appliances by Category: % Volume Growth 2022-2027
Table 128 Forecast Sales of Food Preparation Appliances by Category: % Value Growth 2022-2027
SMALL COOKING APPLIANCES IN CHINA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Small cooking appliances sees a slight decline in 2022
Multiple factors contribute to weak demand
Espresso coffee machines and hard pod coffee machines in the spotlight
PROSPECTS AND OPPORTUNITIES
Limited growth potential in the next five years
Digital intelligence will be the next growth opportunity
CATEGORY DATA
Table 129 Sales of Small Cooking Appliances by Category: Volume 2017-2022
Table 130 Sales of Small Cooking Appliances by Category: Value 2017-2022
Table 131 Sales of Small Cooking Appliances by Category: % Volume Growth 2017-2022
Table 132 Sales of Small Cooking Appliances by Category: % Value Growth 2017-2022
Table 133 Sales of Freestanding Hobs by Format: % Volume 2017-2022
Table 134 NBO Company Shares of Small Cooking Appliances: % Volume 2018-2022
Table 135 LBN Brand Shares of Small Cooking Appliances: % Volume 2019-2022
Table 136 Distribution of Small Cooking Appliances by Format: % Volume 2017-2022
Table 137 Forecast Sales of Small Cooking Appliances by Category: Volume 2022-2027
Table 138 Forecast Sales of Small Cooking Appliances by Category: Value 2022-2027
Table 139 Forecast Sales of Small Cooking Appliances by Category: % Volume Growth 2022-2027
Table 140 Forecast Sales of Small Cooking Appliances by Category: % Value Growth 2022-2027
VACUUM CLEANERS IN CHINA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Vacuum cleaners experiences short-term disruption
Lazy economy drives new functions for robotic vacuum cleaners
Dyson continues declining, while Tineco keeps growing
PROSPECTS AND OPPORTUNITIES
Mid-range vacuum cleaners will become the next area of opportunity
Performance-based micro innovations important to attract consumers
CATEGORY DATA
Table 141 Sales of Vacuum Cleaners by Category: Volume 2017-2022
Table 142 Sales of Vacuum Cleaners by Category: Value 2017-2022
Table 143 Sales of Vacuum Cleaners by Category: % Volume Growth 2017-2022
Table 144 Sales of Vacuum Cleaners by Category: % Value Growth 2017-2022
Table 145 Sales of Robotic Vacuum Cleaners by Connected Appliances: % Volume 2018-2022
Table 146 NBO Company Shares of Vacuum Cleaners: % Volume 2018-2022
Table 147 LBN Brand Shares of Vacuum Cleaners: % Volume 2019-2022
Table 148 Distribution of Vacuum Cleaners by Format: % Volume 2017-2022
Table 149 Forecast Sales of Vacuum Cleaners by Category: Volume 2022-2027
Table 150 Forecast Sales of Vacuum Cleaners by Category: Value 2022-2027
Table 151 Forecast Sales of Vacuum Cleaners by Category: % Volume Growth 2022-2027
Table 152 Forecast Sales of Vacuum Cleaners by Category: % Value Growth 2022-2027
PERSONAL CARE APPLIANCES IN CHINA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Personal care appliances experiences little change in 2022
New products and functions focus on specific needs for different segments
Short video content marketing and selling is an area of growth
PROSPECTS AND OPPORTUNITIES
Demand for personal care appliances will increase due to the healthy living trend
Opportunities for emerging brands to establish leadership in smaller categories
CATEGORY DATA
Table 153 Sales of Personal Care Appliances by Category: Volume 2017-2022
Table 154 Sales of Personal Care Appliances by Category: Value 2017-2022
Table 155 Sales of Personal Care Appliances by Category: % Volume Growth 2017-2022
Table 156 Sales of Personal Care Appliances by Category: % Value Growth 2017-2022
Table 157 Sales of Body Shavers by Format: % Volume 2017-2022
Table 158 Sales of Hair Care Appliances by Format: % Volume 2017-2022
Table 159 NBO Company Shares of Personal Care Appliances 2018-2022
Table 160 LBN Brand Shares of Personal Care Appliances 2019-2022
Table 161 Distribution of Personal Care Appliances by Format: % Volume 2017-2022
Table 162 Forecast Sales of Personal Care Appliances by Category: Volume 2022-2027
Table 163 Forecast Sales of Personal Care Appliances by Category: Value 2022-2027
Table 164 Forecast Sales of Personal Care Appliances by Category: % Volume Growth 2022-2027
Table 165 Forecast Sales of Personal Care Appliances by Category: % Value Growth 2022-2027
AIR TREATMENT PRODUCTS IN CHINA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Air treatment products faces weak demand
Demand for air conditioners yet to recover even during a hot summer
Midea and Gree hold on to their lead, while competitors also perform well
PROSPECTS AND OPPORTUNITIES
Air treatment products likely to continue to suffer decline
Ever smarter air treatment experience, from connectivity to multifunctionality and artificial intelligence
Specialised air conditioners set to make their way into the home
CATEGORY DATA
Table 166 Sales of Air Treatment Products by Category: Volume 2017-2022
Table 167 Sales of Air Treatment Products by Category: Value 2017-2022
Table 168 Sales of Air Treatment Products by Category: % Volume Growth 2017-2022
Table 169 Sales of Air Treatment Products by Category: % Value Growth 2017-2022
Table 170 Sales of Air Conditioners by Connected Appliances: % Volume 2018-2022
Table 171 NBO Company Shares of Air Treatment Products: % Volume 2018-2022
Table 172 LBN Brand Shares of Air Treatment Products: % Volume 2019-2022
Table 173 Distribution of Air Treatment Products by Format: % Volume 2017-2022
Table 174 Production of Air Conditioners: Total Volume 2017-2022
Table 175 Forecast Sales of Air Treatment Products by Category: Volume 2022-2027
Table 176 Forecast Sales of Air Treatment Products by Category: Value 2022-2027
Table 177 Forecast Sales of Air Treatment Products by Category: % Volume Growth 2022-2027
Table 178 Forecast Sales of Air Treatment Products by Category: % Value Growth 2022-2027
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