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Report
Consumer Appliances in Brazil
Market Direction I 2022-11-24 I 126 Pages I Euromonitor
According to Euromonitor International's Lifestyles survey, consumers in Brazil have been living more home-centred lifestyles. In comparison with 2019, in 2022 they are cleaning their homes, working and entertaining at home more often than in comparison with the pre-pandemic years, which naturally increases the demand for consumer appliances. However, due to the expansion of consumer appliances in 2020, when consumers were living with home seclusion, this has consequently limited interest in new...
Euromonitor International's Consumer Appliances in Brazil report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2017-2021, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, format trends or distribution issues. Forecasts to 2026 illustrate how the market is set to change.
Product coverage: Major Appliances, Small Appliances.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Consumer Appliances market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Consumer Appliances in Brazil
Euromonitor International
November 2022
List Of Contents And Tables
CONSUMER APPLIANCES IN BRAZIL
EXECUTIVE SUMMARY
Consumer appliances in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for consumer appliances?
MARKET INDICATORS
Table 1 Household Penetration of Selected Total Stock Consumer Appliances by Category 2018-2023
Table 2 Replacement Cycles of Consumer Appliances by Category 2018-2023
MARKET DATA
Table 3 Sales of Consumer Appliances by Category: Volume 2017-2022
Table 4 Sales of Consumer Appliances by Category: Value 2017-2022
Table 5 Sales of Consumer Appliances by Category: % Volume Growth 2017-2022
Table 6 Sales of Consumer Appliances by Category: % Value Growth 2017-2022
Table 7 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2017-2022
Table 8 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2017-2022
Table 9 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2017-2022
Table 10 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2017-2022
Table 11 Sales of Small Appliances by Category: Volume 2017-2022
Table 12 Sales of Small Appliances by Category: Value 2017-2022
Table 13 Sales of Small Appliances by Category: % Volume Growth 2017-2022
Table 14 Sales of Small Appliances by Category: % Value Growth 2017-2022
Table 15 NBO Company Shares of Major Appliances: % Volume 2018-2022
Table 16 LBN Brand Shares of Major Appliances: % Volume 2019-2022
Table 17 NBO Company Shares of Small Appliances: % Volume 2018-2022
Table 18 LBN Brand Shares of Small Appliances: % Volume 2019-2022
Table 19 Distribution of Major Appliances by Format: % Volume 2017-2022
Table 20 Distribution of Small Appliances by Format: % Volume 2017-2022
Table 21 Forecast Sales of Consumer Appliances by Category: Volume 2022-2027
Table 22 Forecast Sales of Consumer Appliances by Category: Value 2022-2027
Table 23 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2022-2027
Table 24 Forecast Sales of Consumer Appliances by Category: % Value Growth 2022-2027
Table 25 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2022-2027
Table 26 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2022-2027
Table 27 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2022-2027
Table 28 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2022-2027
Table 29 Forecast Sales of Small Appliances by Category: Volume 2022-2027
Table 30 Forecast Sales of Small Appliances by Category: Value 2022-2027
Table 31 Forecast Sales of Small Appliances by Category: % Volume Growth 2022-2027
Table 32 Forecast Sales of Small Appliances by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 1 Research Sources
REFRIGERATION APPLIANCES IN BRAZIL
KEY DATA FINDINGS
2022 DEVELOPMENTS
Strong inflationary movement drives value growth in 2022
Premium options for high-income consumers
International volatilities are a challenge for manufacturers
PROSPECTS AND OPPORTUNITIES
Polarisation within real estate affects the category
E-commerce loses space to other channels but will return to growth
5G and the opportunities for smart appliances
CATEGORY DATA
Table 33 Sales of Refrigeration Appliances by Category: Volume 2017-2022
Table 34 Sales of Refrigeration Appliances by Category: Value 2017-2022
Table 35 Sales of Refrigeration Appliances by Category: % Volume Growth 2017-2022
Table 36 Sales of Refrigeration Appliances by Category: % Value Growth 2017-2022
Table 37 Sales of Freezers by Format: % Volume 2017-2022
Table 38 Sales of Freezers by Volume Capacity: % Volume 2017-2022
Table 39 Sales of Fridge Freezers by Format: % Volume 2017-2022
Table 40 Sales of Fridge Freezers by Volume Capacity: % Volume 2017-2022
Table 41 Sales of Fridge Freezers by Connected Appliances: % Volume 2018-2022
Table 42 Sales of Fridges by Volume Capacity: % Volume 2017-2022
Table 43 NBO Company Shares of Refrigeration Appliances: % Volume 2018-2022
Table 44 LBN Brand Shares of Refrigeration Appliances: % Volume 2019-2022
Table 45 NBO Company Shares of Freestanding Fridge Freezers: % Volume 2018-2022
Table 46 NBO Company Shares of Freestanding Fridges: % Volume 2018-2022
Table 47 Distribution of Refrigeration Appliances by Format: % Volume 2017-2022
Table 48 Production of Refrigeration Appliances: Total Volume 2017-2022
Table 49 Forecast Sales of Refrigeration Appliances by Category: Volume 2022-2027
Table 50 Forecast Sales of Refrigeration Appliances by Category: Value 2022-2027
Table 51 Forecast Sales of Refrigeration Appliances by Category: % Volume Growth 2022-2027
Table 52 Forecast Sales of Refrigeration Appliances by Category: % Value Growth 2022-2027
HOME LAUNDRY APPLIANCES IN BRAZIL
KEY DATA FINDINGS
2022 DEVELOPMENTS
Growth in home laundry appliances driven by inflation and more affluent consumers
International constraints an ongoing topic for home laundry appliances
Product launches address sustainability and washing performance
PROSPECTS AND OPPORTUNITIES
Changes in distribution channels to leverage growth in home laundry appliances
Household format could influence demand for home laundry appliances in the long term
Sustainability is everyone's responsibility
CATEGORY DATA
Table 53 Sales of Home Laundry Appliances by Category: Volume 2017-2022
Table 54 Sales of Home Laundry Appliances by Category: Value 2017-2022
Table 55 Sales of Home Laundry Appliances by Category: % Volume Growth 2017-2022
Table 56 Sales of Home Laundry Appliances by Category: % Value Growth 2017-2022
Table 57 Sales of Automatic Washer Dryers by Connected Appliances: % Volume 2017-2022
Table 58 Sales of Automatic Washing Machines by Format: % Volume 2017-2022
Table 59 Sales of Automatic Washing Machines by Volume Capacity: % Volume 2017-2022
Table 60 Sales of Automatic Washing Machines by Connected Appliances: % Volume 2018-2022
Table 61 NBO Company Shares of Home Laundry Appliances: % Volume 2018-2022
Table 62 LBN Brand Shares of Home Laundry Appliances: % Volume 2019-2022
Table 63 Distribution of Home Laundry Appliances by Format: % Volume 2017-2022
Table 64 Production of Home Laundry Appliances: Total Volume 2017-2022
Table 65 Forecast Sales of Home Laundry Appliances by Category: Volume 2022-2027
Table 66 Forecast Sales of Home Laundry Appliances by Category: Value 2022-2027
Table 67 Forecast Sales of Home Laundry Appliances by Category: % Volume Growth 2022-2027
Table 68 Forecast Sales of Home Laundry Appliances by Category: % Value Growth 2022-2027
DISHWASHERS IN BRAZIL
KEY DATA FINDINGS
2022 DEVELOPMENTS
Dishwashers continues to grow its penetration and retail performance in 2022
Much-needed synergy between online and offline distribution channels
Promotions drive growth in e-commerce
PROSPECTS AND OPPORTUNITIES
Hectic at-home lifestyles should favour dishwashers in Brazilian households
Dishwashers' features and design are important to increase household penetration
Educating consumers will be necessary to leverage growth
CATEGORY DATA
Table 69 Sales of Dishwashers by Category: Volume 2017-2022
Table 70 Sales of Dishwashers by Category: Value 2017-2022
Table 71 Sales of Dishwashers by Category: % Volume Growth 2017-2022
Table 72 Sales of Dishwashers by Category: % Value Growth 2017-2022
Table 73 Sales of Dishwashers by Format: % Volume 2017-2022
Table 74 Sales of Dishwashers by Connected Appliances: % Volume 2018-2022
Table 75 NBO Company Shares of Dishwashers: % Volume 2018-2022
Table 76 LBN Brand Shares of Dishwashers: % Volume 2019-2022
Table 77 Distribution of Dishwashers by Format: % Volume 2017-2022
Table 78 Production of Dishwashers: Total Volume 2017-2022
Table 79 Forecast Sales of Dishwashers by Category: Volume 2022-2027
Table 80 Forecast Sales of Dishwashers by Category: Value 2022-2027
Table 81 Forecast Sales of Dishwashers by Category: % Volume Growth 2022-2027
Table 82 Forecast Sales of Dishwashers by Category: % Value Growth 2022-2027
LARGE COOKING APPLIANCES IN BRAZIL
KEY DATA FINDINGS
2022 DEVELOPMENTS
Continued value growth but volume decline in large cooking appliances
Innovation through product design enhances the competition amongst players
Never-ending disruptions in the industry since the COVID-19 pandemic
PROSPECTS AND OPPORTUNITIES
Online simulator as a marketing tool
Polarisation in the housing market
Opportunities arise from omnichannel strategies
CATEGORY DATA
Table 83 Sales of Large Cooking Appliances by Category: Volume 2017-2022
Table 84 Sales of Large Cooking Appliances by Category: Value 2017-2022
Table 85 Sales of Large Cooking Appliances by Category: % Volume Growth 2017-2022
Table 86 Sales of Large Cooking Appliances by Category: % Value Growth 2017-2022
Table 87 Sales of Built-in Hobs by Format: % Volume 2017-2022
Table 88 Sales of Ovens by Connected Appliances: % Volume 2018-2022
Table 89 NBO Company Shares of Large Cooking Appliances: % Volume 2018-2022
Table 90 LBN Brand Shares of Large Cooking Appliances: % Volume 2019-2022
Table 91 NBO Company Shares of Built-in Hobs: % Volume 2018-2022
Table 92 NBO Company Shares of Ovens: % Volume 2018-2022
Table 93 NBO Company Shares of Cooker Hoods: % Volume 2018-2022
Table 94 NBO Company Shares of Built-in Cooker Hoods: % Volume 2018-2022
Table 95 NBO Company Shares of Freestanding Cooker Hoods: % Volume 2018-2022
Table 96 NBO Company Shares of Cookers: % Volume 2018-2022
Table 97 Distribution of Large Cooking Appliances by Format: % Volume 2017-2022
Table 98 Production of Large Cooking Appliances: Total Volume 2017-2022
Table 99 Forecast Sales of Large Cooking Appliances by Category: Volume 2022-2027
Table 100 Forecast Sales of Large Cooking Appliances by Category: Value 2022-2027
Table 101 Forecast Sales of Large Cooking Appliances by Category: % Volume Growth 2022-2027
Table 102 Forecast Sales of Large Cooking Appliances by Category: % Value Growth 2022-2027
MICROWAVES IN BRAZIL
KEY DATA FINDINGS
2022 DEVELOPMENTS
Inflation impacts the performance of microwaves in 2022
Consumer-facing operations strengthen appliances and electronics specialists in the post-pandemic scenario
Product launches enhance the competition between players in microwaves
PROSPECTS AND OPPORTUNITIES
New products can improve experiences
Built-in microwaves could spur growth, along with the move towards premiumisation
Social and economic advances could boost consumer confidence in the coming years
CATEGORY DATA
Table 103 Sales of Microwaves by Category: Volume 2017-2022
Table 104 Sales of Microwaves by Category: Value 2017-2022
Table 105 Sales of Microwaves by Category: % Volume Growth 2017-2022
Table 106 Sales of Microwaves by Category: % Value Growth 2017-2022
Table 107 Sales of Microwaves by Connected Appliances: % Volume 2018-2022
Table 108 NBO Company Shares of Microwaves: % Volume 2018-2022
Table 109 LBN Brand Shares of Microwaves: % Volume 2019-2022
Table 110 Distribution of Microwaves by Format: % Volume 2017-2022
Table 111 Production of Microwaves: Total Volume 2017-2022
Table 112 Forecast Sales of Microwaves by Category: Volume 2022-2027
Table 113 Forecast Sales of Microwaves by Category: Value 2022-2027
Table 114 Forecast Sales of Microwaves by Category: % Volume Growth 2022-2027
Table 115 Forecast Sales of Microwaves by Category: % Value Growth 2022-2027
FOOD PREPARATION APPLIANCES IN BRAZIL
KEY DATA FINDINGS
2022 DEVELOPMENTS
Food preparation appliances sees a negative performance after pandemic years
High-priced launches as the category targets premiumisation
Supply chain disruptions still affect the industry, while showing improvement during the year
PROSPECTS AND OPPORTUNITIES
Household changes key to understanding consumer choices
Changes in distribution channels to leverage growth across offline and online
Improving performance due to consumer trends and positive economic environment
CATEGORY DATA
Table 116 Sales of Food Preparation Appliances by Category: Volume 2017-2022
Table 117 Sales of Food Preparation Appliances by Category: Value 2017-2022
Table 118 Sales of Food Preparation Appliances by Category: % Volume Growth 2017-2022
Table 119 Sales of Food Preparation Appliances by Category: % Value Growth 2017-2022
Table 120 NBO Company Shares of Food Preparation Appliances: % Volume 2018-2022
Table 121 LBN Brand Shares of Food Preparation Appliances: % Volume 2019-2022
Table 122 Distribution of Food Preparation Appliances by Format: % Volume 2017-2022
Table 123 Forecast Sales of Food Preparation Appliances by Category: Volume 2022-2027
Table 124 Forecast Sales of Food Preparation Appliances by Category: Value 2022-2027
Table 125 Forecast Sales of Food Preparation Appliances by Category: % Volume Growth 2022-2027
Table 126 Forecast Sales of Food Preparation Appliances by Category: % Value Growth 2022-2027
SMALL COOKING APPLIANCES IN BRAZIL
KEY DATA FINDINGS
2022 DEVELOPMENTS
Growth driven by popular appliances in Brazilian kitchens, namely light fryers, coffee machines and rice cookers
Premium launches leverage growth within light fryers
Britania Eletrodomesticos retains its lead but faces competition from smaller players
PROSPECTS AND OPPORTUNITIES
Light fryers are a must in Brazilian kitchens
Household trends will impact choices
Better social and economic conditions could boost growth opportunities
CATEGORY DATA
Table 127 Sales of Small Cooking Appliances by Category: Volume 2017-2022
Table 128 Sales of Small Cooking Appliances by Category: Value 2017-2022
Table 129 Sales of Small Cooking Appliances by Category: % Volume Growth 2017-2022
Table 130 Sales of Small Cooking Appliances by Category: % Value Growth 2017-2022
Table 131 Sales of Freestanding Hobs by Format: % Volume 2017-2022
Table 132 NBO Company Shares of Small Cooking Appliances: % Volume 2018-2022
Table 133 LBN Brand Shares of Small Cooking Appliances: % Volume 2019-2022
Table 134 Distribution of Small Cooking Appliances by Format: % Volume 2017-2022
Table 135 Forecast Sales of Small Cooking Appliances by Category: Volume 2022-2027
Table 136 Forecast Sales of Small Cooking Appliances by Category: Value 2022-2027
Table 137 Forecast Sales of Small Cooking Appliances by Category: % Volume Growth 2022-2027
Table 138 Forecast Sales of Small Cooking Appliances by Category: % Value Growth 2022-2027
VACUUM CLEANERS IN BRAZIL
KEY DATA FINDINGS
2022 DEVELOPMENTS
More moderate growth, caused by rational consumers facing high inflation
Robotic vacuum cleaners present new tech and smart features for high-income consumers
Increased supply chain costs continue to disrupt manufacturers' global and local operations
PROSPECTS AND OPPORTUNITIES
ESG investments aim to hook attentive consumers
Positive economic and social framework could boost consumer confidence in home appliances
Sociodemographic trends to bring demand and opportunities for vacuum cleaners
CATEGORY DATA
Table 139 Sales of Vacuum Cleaners by Category: Volume 2017-2022
Table 140 Sales of Vacuum Cleaners by Category: Value 2017-2022
Table 141 Sales of Vacuum Cleaners by Category: % Volume Growth 2017-2022
Table 142 Sales of Vacuum Cleaners by Category: % Value Growth 2017-2022
Table 143 Sales of Robotic Vacuum Cleaners by Connected Appliances: % Volume 2018-2022
Table 144 NBO Company Shares of Vacuum Cleaners: % Volume 2018-2022
Table 145 LBN Brand Shares of Vacuum Cleaners: % Volume 2019-2022
Table 146 Distribution of Vacuum Cleaners by Format: % Volume 2017-2022
Table 147 Forecast Sales of Vacuum Cleaners by Category: Volume 2022-2027
Table 148 Forecast Sales of Vacuum Cleaners by Category: Value 2022-2027
Table 149 Forecast Sales of Vacuum Cleaners by Category: % Volume Growth 2022-2027
Table 150 Forecast Sales of Vacuum Cleaners by Category: % Value Growth 2022-2027
PERSONAL CARE APPLIANCES IN BRAZIL
KEY DATA FINDINGS
2022 DEVELOPMENTS
Double-digit value growth in a year of high inflation
Manufacturing operations continue to be affected by global supply chain disruptions
Players address technology and better usability in new products
PROSPECTS AND OPPORTUNITIES
Skin care products could be a threat to electric facial cleansers
Online growth driven by attractive conditions such as promotions and fast delivery
Positive economic perspective should drive consumption and promote growth
CATEGORY DATA
Table 151 Sales of Personal Care Appliances by Category: Volume 2017-2022
Table 152 Sales of Personal Care Appliances by Category: Value 2017-2022
Table 153 Sales of Personal Care Appliances by Category: % Volume Growth 2017-2022
Table 154 Sales of Personal Care Appliances by Category: % Value Growth 2017-2022
Table 155 Sales of Body Shavers by Format: % Volume 2017-2022
Table 156 Sales of Hair Care Appliances by Format: % Volume 2017-2022
Table 157 NBO Company Shares of Personal Care Appliances 2018-2022
Table 158 LBN Brand Shares of Personal Care Appliances 2019-2022
Table 159 Distribution of Personal Care Appliances by Format: % Volume 2017-2022
Table 160 Forecast Sales of Personal Care Appliances by Category: Volume 2022-2027
Table 161 Forecast Sales of Personal Care Appliances by Category: Value 2022-2027
Table 162 Forecast Sales of Personal Care Appliances by Category: % Volume Growth 2022-2027
Table 163 Forecast Sales of Personal Care Appliances by Category: % Value Growth 2022-2027
AIR TREATMENT PRODUCTS IN BRAZIL
KEY DATA FINDINGS
2022 DEVELOPMENTS
High inflation rate boosts value sales, while sales volumes decline
Increasing raw materials costs affect local production
Competition drives technological advances according to consumer needs
PROSPECTS AND OPPORTUNITIES
Strong potential for air purifiers in Brazil in the coming years
Players will have to adapt to higher energy efficiency standards
A move towards connectivity and smart appliances
CATEGORY DATA
Table 164 Sales of Air Treatment Products by Category: Volume 2017-2022
Table 165 Sales of Air Treatment Products by Category: Value 2017-2022
Table 166 Sales of Air Treatment Products by Category: % Volume Growth 2017-2022
Table 167 Sales of Air Treatment Products by Category: % Value Growth 2017-2022
Table 168 Sales of Air Conditioners by Connected Appliances: % Volume 2018-2022
Table 169 NBO Company Shares of Air Treatment Products: % Volume 2018-2022
Table 170 LBN Brand Shares of Air Treatment Products: % Volume 2019-2022
Table 171 Distribution of Air Treatment Products by Format: % Volume 2017-2022
Table 172 Production of Air Conditioners: Total Volume 2017-2022
Table 173 Forecast Sales of Air Treatment Products by Category: Volume 2022-2027
Table 174 Forecast Sales of Air Treatment Products by Category: Value 2022-2027
Table 175 Forecast Sales of Air Treatment Products by Category: % Volume Growth 2022-2027
Table 176 Forecast Sales of Air Treatment Products by Category: % Value Growth 2022-2027
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