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Report
Consumer Appliances in Australia
Market Direction I 2023-02-01 I 135 Pages I Euromonitor
Demand for consumer appliances started to cool in 2022 following two years of strong growth due to the pandemic and stay-at-home lifestyles. Retail volume decline was primarily caused by reduced demand for small appliances as consumers shifted their spending towards travel and other experiences outside of the home, rather than seeing a need to immediately replace newly-acquired models. As a result, many categories, particularly food preparation appliances and small cooking appliances, experience...
Euromonitor International's Consumer Appliances in Australia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, format trends or distribution issues. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: Major Appliances, Small Appliances.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Consumer Appliances market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Consumer Appliances in Australia
Euromonitor International
February 2023
List Of Contents And Tables
CONSUMER APPLIANCES IN AUSTRALIA
EXECUTIVE SUMMARY
Consumer appliances in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for consumer appliances?
MARKET INDICATORS
Table 1 Household Penetration of Selected Total Stock Consumer Appliances by Category 2017-2022
Table 2 Replacement Cycles of Consumer Appliances by Category 2017-2022
Table 3 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2022-2027
Table 4 Forecast Replacement Cycles of Consumer Appliances by Category 2022-2027
MARKET DATA
Table 5 Sales of Consumer Appliances by Category: Volume 2017-2022
Table 6 Sales of Consumer Appliances by Category: Value 2017-2022
Table 7 Sales of Consumer Appliances by Category: % Volume Growth 2017-2022
Table 8 Sales of Consumer Appliances by Category: % Value Growth 2017-2022
Table 9 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2017-2022
Table 10 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2017-2022
Table 11 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2017-2022
Table 12 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2017-2022
Table 13 Sales of Small Appliances by Category: Volume 2017-2022
Table 14 Sales of Small Appliances by Category: Value 2017-2022
Table 15 Sales of Small Appliances by Category: % Volume Growth 2017-2022
Table 16 Sales of Small Appliances by Category: % Value Growth 2017-2022
Table 17 NBO Company Shares of Major Appliances: % Volume 2018-2022
Table 18 LBN Brand Shares of Major Appliances: % Volume 2019-2022
Table 19 NBO Company Shares of Small Appliances: % Volume 2018-2022
Table 20 LBN Brand Shares of Small Appliances: % Volume 2019-2022
Table 21 Distribution of Major Appliances by Format: % Volume 2017-2022
Table 22 Distribution of Small Appliances by Format: % Volume 2017-2022
Table 23 Forecast Sales of Consumer Appliances by Category: Volume 2022-2027
Table 24 Forecast Sales of Consumer Appliances by Category: Value 2022-2027
Table 25 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2022-2027
Table 26 Forecast Sales of Consumer Appliances by Category: % Value Growth 2022-2027
Table 27 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2022-2027
Table 28 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2022-2027
Table 29 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2022-2027
Table 30 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2022-2027
Table 31 Forecast Sales of Small Appliances by Category: Volume 2022-2027
Table 32 Forecast Sales of Small Appliances by Category: Value 2022-2027
Table 33 Forecast Sales of Small Appliances by Category: % Volume Growth 2022-2027
Table 34 Forecast Sales of Small Appliances by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 1 Research Sources
REFRIGERATION APPLIANCES IN AUSTRALIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Slowing volume growth in 2022, while value sales are on the rise
Larger capacity fridge freezers and versatility required by Australians
Premiumisation inspires new product innovations
PROSPECTS AND OPPORTUNITIES
Leading players to compete through differentiation
Electric wine coolers/chillers set to gain stronger growth momentum
Energy efficiency and design are expected to become the key driving forces
CATEGORY DATA
Table 35 Sales of Refrigeration Appliances by Category: Volume 2017-2022
Table 36 Sales of Refrigeration Appliances by Category: Value 2017-2022
Table 37 Sales of Refrigeration Appliances by Category: % Volume Growth 2017-2022
Table 38 Sales of Refrigeration Appliances by Category: % Value Growth 2017-2022
Table 39 Sales of Freezers by Format: % Volume 2017-2022
Table 40 Sales of Freezers by Volume Capacity: % Volume 2017-2022
Table 41 Sales of Fridge Freezers by Format: % Volume 2017-2022
Table 42 Sales of Fridge Freezers by Volume Capacity: % Volume 2017-2022
Table 43 Sales of Fridge Freezers by Connected Appliances: % Volume 2018-2022
Table 44 Sales of Fridges by Volume Capacity: % Volume 2017-2022
Table 45 NBO Company Shares of Refrigeration Appliances: % Volume 2018-2022
Table 46 LBN Brand Shares of Refrigeration Appliances: % Volume 2019-2022
Table 47 NBO Company Shares of Built-in Fridge Freezers: % Volume 2018-2022
Table 48 NBO Company Shares of Freestanding Fridge Freezers: % Volume 2018-2022
Table 49 NBO Company Shares of Built-in Fridges: % Volume 2018-2022
Table 50 NBO Company Shares of Freestanding Fridges: % Volume 2018-2022
Table 51 Distribution of Refrigeration Appliances by Format: % Volume 2017-2022
Table 52 Production of Refrigeration Appliances: Total Volume 2017-2022
Table 53 Forecast Sales of Refrigeration Appliances by Category: Volume 2022-2027
Table 54 Forecast Sales of Refrigeration Appliances by Category: Value 2022-2027
Table 55 Forecast Sales of Refrigeration Appliances by Category: % Volume Growth 2022-2027
Table 56 Forecast Sales of Refrigeration Appliances by Category: % Value Growth 2022-2027
HOME LAUNDRY APPLIANCES IN AUSTRALIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Inflation drives double-digit value growth, while demand slows for home laundry appliances in Australia
Consumers continue to focus on energy efficiency and hygiene
Minimal laundry space drives up demand for automatic washer dryers
PROSPECTS AND OPPORTUNITIES
Darker finishes of home laundry appliances gaining in popularity in line with interior trends
Smart home laundry appliances set to gain in popularity in Australia
Local policy makers support sustainability call for energy-efficient washing machines
CATEGORY DATA
Table 57 Sales of Home Laundry Appliances by Category: Volume 2017-2022
Table 58 Sales of Home Laundry Appliances by Category: Value 2017-2022
Table 59 Sales of Home Laundry Appliances by Category: % Volume Growth 2017-2022
Table 60 Sales of Home Laundry Appliances by Category: % Value Growth 2017-2022
Table 61 Sales of Automatic Washer Dryers by Connected Appliances: % Volume 2017-2022
Table 62 Sales of Automatic Washing Machines by Format: % Volume 2017-2022
Table 63 Sales of Automatic Washing Machines by Volume Capacity: % Volume 2017-2022
Table 64 Sales of Automatic Washing Machines by Connected Appliances: % Volume 2018-2022
Table 65 NBO Company Shares of Home Laundry Appliances: % Volume 2018-2022
Table 66 LBN Brand Shares of Home Laundry Appliances: % Volume 2019-2022
Table 67 Distribution of Home Laundry Appliances by Format: % Volume 2017-2022
Table 68 Forecast Sales of Home Laundry Appliances by Category: Volume 2022-2027
Table 69 Forecast Sales of Home Laundry Appliances by Category: Value 2022-2027
Table 70 Forecast Sales of Home Laundry Appliances by Category: % Volume Growth 2022-2027
Table 71 Forecast Sales of Home Laundry Appliances by Category: % Value Growth 2022-2027
DISHWASHERS IN AUSTRALIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Volume growth of dishwashers slows due to sluggish housing market in 2022
Noise level and energy efficiency concerns arise from long hours spent at home
Heightened hygiene awareness leads to further new product development
PROSPECTS AND OPPORTUNITIES
Smart appliances with connected features to drive future value growth
Built-in format set to gain in popularity
Further retail e-commerce penetration with a focus on omnichannel experience
CATEGORY DATA
Table 72 Sales of Dishwashers by Category: Volume 2017-2022
Table 73 Sales of Dishwashers by Category: Value 2017-2022
Table 74 Sales of Dishwashers by Category: % Volume Growth 2017-2022
Table 75 Sales of Dishwashers by Category: % Value Growth 2017-2022
Table 76 Sales of Dishwashers by Format: % Volume 2017-2022
Table 77 Sales of Dishwashers by Connected Appliances: % Volume 2018-2022
Table 78 NBO Company Shares of Dishwashers: % Volume 2018-2022
Table 79 LBN Brand Shares of Dishwashers: % Volume 2019-2022
Table 80 Distribution of Dishwashers by Format: % Volume 2017-2022
Table 81 Forecast Sales of Dishwashers by Category: Volume 2022-2027
Table 82 Forecast Sales of Dishwashers by Category: Value 2022-2027
Table 83 Forecast Sales of Dishwashers by Category: % Volume Growth 2022-2027
Table 84 Forecast Sales of Dishwashers by Category: % Value Growth 2022-2027
LARGE COOKING APPLIANCES IN AUSTRALIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Sluggish housing market subdues demand for large cooking appliances in 2022
Steam ovens become prevalent with self-cleaning generating significant interest
Large cooking appliances remains fairly consolidated competitive landscape in 2022
PROSPECTS AND OPPORTUNITIES
Players likely to focus on innovative design and cooking functionality
Increasing competition for ovens offered by other consumer appliances
Sustainability shapes the future kitchen with call for an end to gas cooking
CATEGORY DATA
Table 85 Sales of Large Cooking Appliances by Category: Volume 2017-2022
Table 86 Sales of Large Cooking Appliances by Category: Value 2017-2022
Table 87 Sales of Large Cooking Appliances by Category: % Volume Growth 2017-2022
Table 88 Sales of Large Cooking Appliances by Category: % Value Growth 2017-2022
Table 89 Sales of Built-in Hobs by Format: % Volume 2017-2022
Table 90 Sales of Ovens by Connected Appliances: % Volume 2018-2022
Table 91 NBO Company Shares of Large Cooking Appliances: % Volume 2018-2022
Table 92 LBN Brand Shares of Large Cooking Appliances: % Volume 2019-2022
Table 93 NBO Company Shares of Built-in Hobs: % Volume 2018-2022
Table 94 NBO Company Shares of Ovens: % Volume 2018-2022
Table 95 NBO Company Shares of Cooker Hoods: % Volume 2018-2022
Table 96 NBO Company Shares of Built-in Cooker Hoods: % Volume 2018-2022
Table 97 NBO Company Shares of Freestanding Cooker Hoods: % Volume 2018-2022
Table 98 NBO Company Shares of Cookers: % Volume 2018-2022
Table 99 NBO Company Shares of Range Cookers: % Volume 2018-2022
Table 100 Distribution of Large Cooking Appliances by Format: % Volume 2017-2022
Table 101 Production of Large Cooking Appliances: Total Volume 2017-2022
Table 102 Forecast Sales of Large Cooking Appliances by Category: Volume 2022-2027
Table 103 Forecast Sales of Large Cooking Appliances by Category: Value 2022-2027
Table 104 Forecast Sales of Large Cooking Appliances by Category: % Volume Growth 2022-2027
Table 105 Forecast Sales of Large Cooking Appliances by Category: % Value Growth 2022-2027
MICROWAVES IN AUSTRALIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Sales of microwaves remain slow and steady
Replacement rates remain dependent on multifunctionality
Panasonic remains Australia's leading microwave brand
PROSPECTS AND OPPORTUNITIES
Ongoing demand for microwaves with built-in format continuing to expand
Multifunctional microwaves set to gain further traction
Integrated kitchen design set to stimulate demand
CATEGORY DATA
Table 106 Sales of Microwaves by Category: Volume 2017-2022
Table 107 Sales of Microwaves by Category: Value 2017-2022
Table 108 Sales of Microwaves by Category: % Volume Growth 2017-2022
Table 109 Sales of Microwaves by Category: % Value Growth 2017-2022
Table 110 Sales of Microwaves by Connected Appliances: % Volume 2018-2022
Table 111 NBO Company Shares of Microwaves: % Volume 2018-2022
Table 112 LBN Brand Shares of Microwaves: % Volume 2019-2022
Table 113 Distribution of Microwaves by Format: % Volume 2017-2022
Table 114 Forecast Sales of Microwaves by Category: Volume 2022-2027
Table 115 Forecast Sales of Microwaves by Category: Value 2022-2027
Table 116 Forecast Sales of Microwaves by Category: % Volume Growth 2022-2027
Table 117 Forecast Sales of Microwaves by Category: % Value Growth 2022-2027
FOOD PREPARATION APPLIANCES IN AUSTRALIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Strong drop in sales for food preparation appliances in 2022
Premiumisation supports value sales
Online shopping for food preparation appliances is becoming increasingly popular
PROSPECTS AND OPPORTUNITIES
Weak performance expected over forecast period
Innovation is the key to encouraging demand
KitchenAid cross-category cook processors set to gain in popularity
CATEGORY DATA
Table 118 Sales of Food Preparation Appliances by Category: Volume 2017-2022
Table 119 Sales of Food Preparation Appliances by Category: Value 2017-2022
Table 120 Sales of Food Preparation Appliances by Category: % Volume Growth 2017-2022
Table 121 Sales of Food Preparation Appliances by Category: % Value Growth 2017-2022
Table 122 NBO Company Shares of Food Preparation Appliances: % Volume 2018-2022
Table 123 LBN Brand Shares of Food Preparation Appliances: % Volume 2019-2022
Table 124 Distribution of Food Preparation Appliances by Format: % Volume 2017-2022
Table 125 Forecast Sales of Food Preparation Appliances by Category: Volume 2022-2027
Table 126 Forecast Sales of Food Preparation Appliances by Category: Value 2022-2027
Table 127 Forecast Sales of Food Preparation Appliances by Category: % Volume Growth 2022-2027
Table 128 Forecast Sales of Food Preparation Appliances by Category: % Value Growth 2022-2027
SMALL COOKING APPLIANCES IN AUSTRALIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Marginal drop in 2022, but demand for small cooking appliances remains high
Espresso coffee machines remain popular in 2022
Healthy eating and promotional activity continue to support dynamic demand for light fryers
PROSPECTS AND OPPORTUNITIES
Consumers demand healthy cooking solutions and multifunctionality
Certain small cooking appliances face fiercer competition from multifunctional options
Private label to retain a notable presence
CATEGORY DATA
Table 129 Sales of Small Cooking Appliances by Category: Volume 2017-2022
Table 130 Sales of Small Cooking Appliances by Category: Value 2017-2022
Table 131 Sales of Small Cooking Appliances by Category: % Volume Growth 2017-2022
Table 132 Sales of Small Cooking Appliances by Category: % Value Growth 2017-2022
Table 133 Sales of Freestanding Hobs by Format: % Volume 2017-2022
Table 134 NBO Company Shares of Small Cooking Appliances: % Volume 2018-2022
Table 135 LBN Brand Shares of Small Cooking Appliances: % Volume 2019-2022
Table 136 Distribution of Small Cooking Appliances by Format: % Volume 2017-2022
Table 137 Forecast Sales of Small Cooking Appliances by Category: Volume 2022-2027
Table 138 Forecast Sales of Small Cooking Appliances by Category: Value 2022-2027
Table 139 Forecast Sales of Small Cooking Appliances by Category: % Volume Growth 2022-2027
Table 140 Forecast Sales of Small Cooking Appliances by Category: % Value Growth 2022-2027
VACUUM CLEANERS IN AUSTRALIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Demand for vacuum cleaners continues to expand with innovation driving sales
Dyson retains convincing leadership of standard vacuum cleaners
Robotic vacuum cleaners continues to record dynamic performance, with Ecovacs strengthening its leadership
PROSPECTS AND OPPORTUNITIES
Increasing focus on hygiene to drive further demand for vacuum cleaners
Robotic vacuum cleaners set to further expand
Filtration systems and design are trends to watch
CATEGORY DATA
Table 141 Sales of Vacuum Cleaners by Category: Volume 2017-2022
Table 142 Sales of Vacuum Cleaners by Category: Value 2017-2022
Table 143 Sales of Vacuum Cleaners by Category: % Volume Growth 2017-2022
Table 144 Sales of Vacuum Cleaners by Category: % Value Growth 2017-2022
Table 145 Sales of Robotic Vacuum Cleaners by Connected Appliances: % Volume 2018-2022
Table 146 NBO Company Shares of Vacuum Cleaners: % Volume 2018-2022
Table 147 LBN Brand Shares of Vacuum Cleaners: % Volume 2019-2022
Table 148 Distribution of Vacuum Cleaners by Format: % Volume 2017-2022
Table 149 Forecast Sales of Vacuum Cleaners by Category: Volume 2022-2027
Table 150 Forecast Sales of Vacuum Cleaners by Category: Value 2022-2027
Table 151 Forecast Sales of Vacuum Cleaners by Category: % Volume Growth 2022-2027
Table 152 Forecast Sales of Vacuum Cleaners by Category: % Value Growth 2022-2027
PERSONAL CARE APPLIANCES IN AUSTRALIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Double-digit current value growth but declining demand, driven by hair care appliances
Premiumisation trend helps to boost value sales
Remington retains overall leadership in 2022
PROSPECTS AND OPPORTUNITIES
Premiumisation will continue to drive value growth within hair care appliances
Demand for electric facial cleansers set to further expand
A smarter future for oral care appliances
CATEGORY DATA
Table 153 Sales of Personal Care Appliances by Category: Volume 2017-2022
Table 154 Sales of Personal Care Appliances by Category: Value 2017-2022
Table 155 Sales of Personal Care Appliances by Category: % Volume Growth 2017-2022
Table 156 Sales of Personal Care Appliances by Category: % Value Growth 2017-2022
Table 157 Sales of Body Shavers by Format: % Volume 2017-2022
Table 158 Sales of Hair Care Appliances by Format: % Volume 2017-2022
Table 159 NBO Company Shares of Personal Care Appliances 2018-2022
Table 160 LBN Brand Shares of Personal Care Appliances 2019-2022
Table 161 Distribution of Personal Care Appliances by Format: % Volume 2017-2022
Table 162 Forecast Sales of Personal Care Appliances by Category: Volume 2022-2027
Table 163 Forecast Sales of Personal Care Appliances by Category: Value 2022-2027
Table 164 Forecast Sales of Personal Care Appliances by Category: % Volume Growth 2022-2027
Table 165 Forecast Sales of Personal Care Appliances by Category: % Value Growth 2022-2027
AIR TREATMENT PRODUCTS IN AUSTRALIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Slowing demand for cooling due to La Nina, while dehumidifier sales soar
Further dynamic growth for air purifiers, driven by new product development
Increasing penetration of smart home technology
PROSPECTS AND OPPORTUNITIES
Portable air purifiers poised to gain traction
Dyson to continue penetrating category due to leadership of dynamic air purifiers
Air conditioners to include air purification technology, while connectivity will gain further traction
CATEGORY DATA
Table 166 Sales of Air Treatment Products by Category: Volume 2017-2022
Table 167 Sales of Air Treatment Products by Category: Value 2017-2022
Table 168 Sales of Air Treatment Products by Category: % Volume Growth 2017-2022
Table 169 Sales of Air Treatment Products by Category: % Value Growth 2017-2022
Table 170 Sales of Air Conditioners by Connected Appliances: % Volume 2018-2022
Table 171 NBO Company Shares of Air Treatment Products: % Volume 2018-2022
Table 172 LBN Brand Shares of Air Treatment Products: % Volume 2019-2022
Table 173 Distribution of Air Treatment Products by Format: % Volume 2017-2022
Table 174 Forecast Sales of Air Treatment Products by Category: Volume 2022-2027
Table 175 Forecast Sales of Air Treatment Products by Category: Value 2022-2027
Table 176 Forecast Sales of Air Treatment Products by Category: % Volume Growth 2022-2027
Table 177 Forecast Sales of Air Treatment Products by Category: % Value Growth 2022-2027
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