Report

The Colombia potato chips market size is projected to grow at a CAGR of 5.10% between 2025 and 2034.

Key Takeaways

South America is a region where potato chips are popular snacks, and the continent is home to several potato chip manufacturers. Lay's is a popular brand in South America, with Elma Chips being its subsidiary company. Other popular snack makers in the region include Aritana, Batatips, Piraque, and Yokitos. In Brazil, popular flavours include onion & parsley, salted, barbecue, and limon. In Argentina, Uruguay, and Chile, Lay's retail some of their snack products with the "Lay's Mediterraneas" label, which includes flavours like Olive oil, ham, olive oil & tomato, parmesan cheese, and lasagna. In Colombia, popular flavours include salted, chicken, barbecue, limon, and mayonnaise.

The Colombia potato chips market growth is being driven by changing consumer preferences, a growing snack culture, and the introduction of new flavours. The busy lifestyles contribute to the demand for convenient and ready-to-eat snacks, positioning potato chips as a popular choice among consumers seeking quick and satisfying options. New flavour innovations also plays a pivotal role in driving market growth, with manufacturers introducing unique and diverse flavours, such as barbeque and pickle to cater to the evolving taste preferences of consumers.

Key Trends and Developments

Growing demand for healthier potato chip variants, rise in sales of premium chips, and a shift towards sustainable packaging practices are driving the market growth

November 2023

The National Institute of Agricultural Technology (INTA) in Argentina released the first genetically edited potato in Latin America. This development aims to turn off the gene that causes potatoes to darken after being chopped, peeled, or hit during harvesting and transportation.

February 2023

Lamb Weston, a potato processing company invested USD 250 million in constructing a large potato processing plant in Latin America. The plant is expected to produce 3 million servings of potato chips per day.

August 2022

Lays, a subsidiary of Pepsi.co launched a premium potato chips range, Lays Gourmet in flavours, such as sweet chilli, and vintage cheese & paprika.

June 2022

SpudLove launched 'Organic Thick-Cut Potato Chips' that were USDA-certified organic, non-GMO, and gluten-free.

September 2021

Frito-Lay partnered with Terracycle to create snack packs made from recycled materials, reducing waste, and promoting a circular economy.

Growing demand for healthier potato chip variants

The growing demand for healthier potato chip variants, including baked, gluten-free, multigrain, non-GMO verified, and low-calorie options have led to guilt-free snacking and can prosper the demand for potato chips in Colombia.

Rise in sales of premium and artisanal potato chips

The rise in sales of premium and artisanal potato chips, with consumers showing a willingness to explore and pay a premium for handcrafted, high-quality offerings is expected to increase market growth.

Growing shift towards sustainable packaging practices

A shift towards sustainable packaging practices, such as recyclable packets, play a significant role in Colombia potato chips market development, as manufacturers strive to achieve the zero-emissions target set by authorities.

Increasing production using new farming techniques

The adoption of new farming techniques such as, plasticulture system is emerging as one of the key trends. This technique can help improve potato yield and reduce production costs, thereby increasing the availability of potato chips.

Colombia Potato Chips Market Trends

Several factors are driving the demand for potato chips in Colombia, including the growing consumer awareness of health, which has led to an increased demand for healthier potato chip products. Additionally, technological advancements in the industry have resulted in the emergence of more nutritious potato chip options, further enhancing market growth.

The expansion of the e-commerce and retail sector is also benefiting the worldwide potato chips business, and thereby, contributing to Colombia potato chips market growth. Various companies, such as Pat Pot Chips, Kari-Kari Alimentos, and Manolo Snacks are actively involved in the production and distribution of potato chips in Colombia.

Market Segmentation

Colombia Potato Chips Market Report and Forecast 2025-2034 offers a detailed analysis of the market based on the following segments:

Market Breakup by Product Type:

- Baked
- Fried

Market Breakup by Flavour:

- Plain/Salted
- Flavoured

Market Breakup by Distribution Channel:

- Supermarkets and Hypermarkets
- Convenience Stores
- Specialty Food Stores
- Online Stores
- Others

Baked chips hold significant market share as they are low in calories

As per Colombia potato chips market analysis, the baked segment is expected to hold a significant share in the market due to increased consumer preference for healthier snack options. Baked potato chips are gaining popularity among consumers due to their lower calorie content compared to fried chips as they typically contain 50% less fat and 14% fewer calories than fried potato chips. They are quite similar in taste when compared to fried chips, but they have a lower calorie and sodium content, which makes it a more viable option for consumers.

However, fried potato chips are also witnessing significant growth in the Colombia potato chips market as the frying process enhances the taste and texture of potato chips, making them a popular choice among consumers. Also, fried potato chips are a ready-to-eat snack, making them a convenient option for consumers who are always on the go or looking for a quick snack. Additionally, major snack food manufacturers like PepsiCo and General Mills have a strong presence in Colombia, offering a variety of fried and baked potato chip products to cater to the region's demand.

Flavoured chips contribute to market growth due to the introduction of various flavours by manufacturers

The Colombia potato chips market share is expected to be dominated by the flavour segment due to high consumption of the diverse flavours that are being launched by key manufacturers. Introduction of exotic and new flavours like salt and vinegar, baked cheese, salsa, chilli lime, barbeque are gaining popularity as they are appealing to consumers who seek unique taste experiences. In May 2022, Walkers Snack Foods, a Colombian company, launched a range of special flavours chips including spit-roast pork and apple sauce and baked cheese and sweet honey. The product is widely available online for Colombian consumers to purchase, further increasing the Colombia potato chips market value.

As per the Colombia potato chips market report, the plain/salted chips segment is expected to grow at a steady pace as it is the traditional flavour. Some popular brands of plain/salted potato chips in Colombia include Margarita, Super Ricas, Todo Rico, and Papiolas by Tosty and these brands are commonly found in supermarkets and convenience stores. Such wide availability of potato chips due to product launches are indicative of the ongoing demand for a variety of plain and flavoured chips in the Colombian market.

Competitive Landscape

Colombia's potato chips industry is characterised by the presence of established players who are engaged in introducing new products using advance technologies.

Other key players in the Colombia potato chips market analysis include Productos Yupi S.A.S, Kellanova Company, and Productos Ramo S.A.S, among others.