Colombia Deodorant Market Report and Forecast 2025-2034
Market Report I 2025-05-28 I 117 Pages I EMR Inc.
The Colombia deodorant market reached USD 178.38 Million in 2024. The market is projected to grow at a CAGR of 3.70% between 2025 and 2034, reaching almost USD 256.53 Million by 2034.
Colombia Deodorant Market Growth
In 2022, Colombia's GDP recorded a year-on-year growth of 7.50%. Per capita GDP witnessed a year-on-year surge of $434, pointing towards an increase in consumers' purchasing power. In 2022, people spent $323 million on purchasing personal care and beauty products, which made Colombia among the top five markets in Latin America for makeup and cosmetics.
Cruelty-free deodorants are extremely popular among Colombian consumers. Through Law 2047, the Colombian government has discouraged the production, marketing, importing, and testing of any cosmetic/grooming products that are animal tested.
The emerging focus on sustainability is expected to drive the market growth. There is a growing usage of natural ingredients and raw materials such as eucalyptus, peppermint, lemon, rosemary, and lavender, among others. Refillable deodorant cases are expected to become the most popular form of packaging among deodorant manufacturers as they minimise waste generation and utilise recycled paperboard.
Increasing living standards and rising consciousness for personal hygiene are expected to drive the demand for aluminium-free deodorants over the forecast period. Roll-ons are expected to remain one of the most popular formats of deodorant application.
Colombia Deodorant Industry Segmentation
Colombia Deodorant Market Report and Forecast 2025-2034 offers a detailed analysis of the market based on the following segments:
Market Breakup by Type
- Gel
- Cream
- Spray
- Roll-On
- Stick
- Wipes
- Others
Market Breakup by Gender
- Male
- Female
- Unisex
Market Breakup by Distribution Channel
- Supermarkets and Hypermarkets
- Convenience Stores
- Online
- Others
Colombia Deodorant Market Share
Based on distribution channel, the market can be divided into supermarkets and hypermarkets, convenience stores, and online, among others. Over the forecast period, online distribution channels are expected to become one of the leading market segments, as smartphone penetration and internet accessibility drive the sales of deodorants from e-commerce across the country.
Leading Companies in the Colombia Deodorant Market
The report provides a detailed analysis of the following key players in the market, covering their competitive landscape and latest developments like mergers and acquisitions, investments, and capacity expansion.
- Beiersdorf AG
- Procter & Gamble Co.
- L'oreal S.A.
- Colgate-Palmolive Company
- Unilever Plc
- L'Occitane International S.A.
- Others
Major market players are focusing on adopting personalised messaging strategies and creating customised deodorant labels to attract Gen Z towards their brands.
1 Executive Summary
1.1 Market Size 2024-2025
1.2 Market Growth 2025(F)-2034(F)
1.3 Key Demand Drivers
1.4 Key Players and Competitive Structure
1.5 Industry Best Practices
1.6 Recent Trends and Developments
1.7 Industry Outlook
2 Market Overview and Stakeholder Insights
2.1 Market Trends
2.2 Key Verticals
2.3 Key Regions
2.4 Supplier Power
2.5 Buyer Power
2.6 Key Market Opportunities and Risks
2.7 Key Initiatives by Stakeholders
3 Economic Summary
3.1 GDP Outlook
3.2 GDP Per Capita Growth
3.3 Inflation Trends
3.4 Democracy Index
3.5 Gross Public Debt Ratios
3.6 Balance of Payment (BoP) Position
3.7 Population Outlook
3.8 Urbanisation Trends
4 Country Risk Profiles
4.1 Country Risk
4.2 Business Climate
5 Latin America Deodorant Market Overview
5.1 Key Industry Highlights
5.2 Latin America Deodorant Historical Market (2018-2024)
5.3 Latin America Deodorant Market Forecast (2025-2034)
6 Colombia Deodorant Market Overview
6.1 Key Industry Highlights
6.2 Colombia Deodorant Historical Market (2018-2024)
6.3 Colombia Deodorant Market Forecast (2025-2034)
7 Colombia Deodorant Market by Type
7.1 Gel
7.1.1 Historical Trend (2018-2024)
7.1.2 Forecast Trend (2025-2034)
7.2 Cream
7.2.1 Historical Trend (2018-2024)
7.2.2 Forecast Trend (2025-2034)
7.3 Spray
7.3.1 Historical Trend (2018-2024)
7.3.2 Forecast Trend (2025-2034)
7.4 Roll-On
7.4.1 Historical Trend (2018-2024)
7.4.2 Forecast Trend (2025-2034)
7.5 Stick
7.5.1 Historical Trend (2018-2024)
7.5.2 Forecast Trend (2025-2034)
7.6 Wipes
7.6.1 Historical Trend (2018-2024)
7.6.2 Forecast Trend (2025-2034)
7.7 Others
8 Colombia Deodorant Market by Gender
8.1 Male
8.1.1 Historical Trend (2018-2024)
8.1.2 Forecast Trend (2025-2034)
8.2 Female
8.2.1 Historical Trend (2018-2024)
8.2.2 Forecast Trend (2025-2034)
8.3 Unisex
8.3.1 Historical Trend (2018-2024)
8.3.2 Forecast Trend (2025-2034)
9 Colombia Deodorant Market by Distribution Channel
9.1 Supermarkets and Hypermarkets
9.1.1 Historical Trend (2018-2024)
9.1.2 Forecast Trend (2025-2034)
9.2 Convenience Stores
9.2.1 Historical Trend (2018-2024)
9.2.2 Forecast Trend (2025-2034)
9.3 Online
9.3.1 Historical Trend (2018-2024)
9.3.2 Forecast Trend (2025-2034)
9.4 Others
10 Market Dynamics
10.1 SWOT Analysis
10.1.1 Strengths
10.1.2 Weaknesses
10.1.3 Opportunities
10.1.4 Threats
10.2 Porter's Five Forces Analysis
10.2.1 Supplier's Power
10.2.2 Buyers Powers
10.2.3 Threat of New Entrants
10.2.4 Degree of Rivalry
10.2.5 Threat of Substitutes
10.3 Key Indicators for Demand
10.4 Key Indicators for Price
11 Value Chain Analysis
12 Trade Data Analysis (HS Code - 33720)
12.1 Major Exporting Countries
12.1.1 By Value
12.1.2 By Volume
12.2 Major Importing Countries
12.2.1 By Value
12.2.2 By Volume
13 Competitive Landscape
13.1 Supplier Selection
13.2 Key Global Players
13.3 Key Regional Players
13.4 Key Player Strategies
13.5 Company Profiles
13.5.1 Beiersdorf AG
13.5.1.1 Company Overview
13.5.1.2 Product Portfolio
13.5.1.3 Demographic Reach and Achievements
13.5.1.4 Certifications
13.5.2 Procter & Gamble Co.
13.5.2.1 Company Overview
13.5.2.2 Product Portfolio
13.5.2.3 Demographic Reach and Achievements
13.5.2.4 Certifications
13.5.3 L'oreal S.A.
13.5.3.1 Company Overview
13.5.3.2 Product Portfolio
13.5.3.3 Demographic Reach and Achievements
13.5.3.4 Certifications
13.5.4 Colgate-Palmolive Company
13.5.4.1 Company Overview
13.5.4.2 Product Portfolio
13.5.4.3 Demographic Reach and Achievements
13.5.4.4 Certifications
13.5.5 Unilever Plc
13.5.5.1 Company Overview
13.5.5.2 Product Portfolio
13.5.5.3 Demographic Reach and Achievements
13.5.5.4 Certifications
13.5.6 L'Occitane International S.A.
13.5.6.1 Company Overview
13.5.6.2 Product Portfolio
13.5.6.3 Demographic Reach and Achievements
13.5.6.4 Certifications
13.5.7 Others
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