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Report
Cloud OSS BSS - Company Evaluation Report, 2025
Market Report I 2025-08-01 I 142 Pages I MarketsandMarkets
The Cloud OSS BSS Companies Quadrant is a comprehensive industry analysis that provides valuable insights into the global market for Cloud OSS BSS. This quadrant offers a detailed evaluation of key market players, technological advancements, product innovations, and emerging trends shaping the industry. MarketsandMarkets 360 Quadrants evaluated over 100 companies, of which the Top 23 Cloud OSS BSS Companies were categorized and recognized as quadrant leaders.
The global cloud OSS/BSS market is gaining momentum as it enables communication service providers (CSPs) to evolve into comprehensive digital service providers (DSPs) by delivering a superior omnichannel customer experience through cloud-enabled support systems. With the advent of new technologies, traditional OSS/BSS solutions are being replaced by modern digital cloud-based alternatives that offer seamless connectivity for telecom and mobile operators. These solutions support automated service fulfillment, enhance customer experience, accelerate service delivery, lower operational costs, and improve overall productivity and efficiency. The ongoing demand for evolving customer expectations has compelled CSPs to upgrade their infrastructure in order to manage networks and customer-focused services, leading to the adoption of modern OSS/BSS systems.
Cloud OSS/BSS is reshaping the service offerings of communication service providers (CSPs). By leveraging cloud platforms, the telecommunications sector can better address both business and technical challenges. This adoption enables CSPs to respond more rapidly, reduce operational expenses, scale their operations as needed, and improve resource sharing, automation, and system monitoring.
The 360 Quadrant maps the Cloud OSS BSS companies based on criteria such as revenue, geographic presence, growth strategies, investments, and sales strategies for the market presence of the Cloud OSS BSS quadrant. The top criteria for product footprint evaluation included By COMPONENT (Solutions, Services), By CLOUD TYPE (Public Cloud, Private Cloud, Hybrid Cloud), and By OPERATOR TYPE (Mobile Operator, Fixed Operator).
Key players in the Cloud OSS BSS market include major global corporations and specialized innovators such as Amdocs, Salesforce, NEC, Huawei, Ericsson, Oracle, CSG, HPE, Nokia, ZTE, Comarch, IBM, Optiva, Mavenir, STL, Hughes, Comviva, Whale Cloud, Tecnotree, Subex, Cerillion, Infovista, and TEOCO. These companies are actively investing in research and development, forming strategic partnerships, and engaging in collaborative initiatives to drive innovation, expand their global footprint, and maintain a competitive edge in this rapidly evolving market.
Top 3 Companies
Amdocs
Amdocs is a leader in the Cloud OSS BSS market, holding a significant market share. The company offers a comprehensive suite of digital BSS, service orchestration, and cloud-native monetization solutions, supporting telecom operators through multi-cloud environments. Amdocs emphasizes dynamic policy control, 5G monetization, and real-time customer experience, bolstered by its integration capabilities with Tier-1 telecom operators worldwide. Their strategic focus on AI operations, API frameworks, and DevOps methodologies enables them to reduce operational complexities and foster innovation, ensuring relevance in the evolving telecom ecosystem.
Salesforce
Salesforce is another key player, leveraging its strengths in CRM, customer engagement, and AI-driven process automation. The company's Telecom Cloud platform offers CSPs tools for customer lifecycle management within a cloud-native environment. Salesforce has bolstered its offerings through strategic acquisitions, such as Vlocity, enhancing its ability to deliver customized BSS solutions. The company's rapid deployment models and process-centric designs help telecom providers improve agility and customer outcomes.
NEC
NEC, through its Netcracker subsidiary, captures a considerable market share with its end-to-end orchestration capabilities. The company's cloud-native portfolio spans digital BSS and service assurance, supporting functionalities like network slicing and automated lifecycle management. NEC is recognized for executing complex transformation projects and investing in AI-led assurance, positioning them as a vital participant in the cloud OSS BSS landscape.
1 INTRODUCTION 12
1.1 MARKET DEFINITION 12
1.2 INCLUSIONS AND EXCLUSIONS 12
1.3 STAKEHOLDERS 13
2 EXECUTIVE SUMMARY 14
3 MARKET OVERVIEW AND INDUSTRY TRENDS 18
3.1 INTRODUCTION 18
3.2 MARKET DYNAMICS 18
3.2.1 DRIVERS 19
3.2.1.1 Increasing adoption of tailored cloud OSS BSS solutions 19
3.2.1.2 Increasing 5G adoption to surge demand for cloud OSS BSS 20
3.2.1.3 Growing demand for convergent billing systems 21
3.2.1.4 Large-scale implementation of SDN and NFV 21
3.2.1.5 Growing need to reduce CAPEX and OPEX 21
3.2.2 RESTRAINTS 21
3.2.2.1 Concerns over data privacy hindering adoption of solutions 21
3.2.3 OPPORTUNITIES 22
3.2.3.1 Adoption of cloud technologies to transform telecom industry 22
3.2.3.2 Growth of telecom industry with next-generation operation systems and software framework 22
3.2.3.3 Operators taking service innovation to next level for monetizing and marketing IoT 22
3.2.4 CHALLENGES 23
3.2.4.1 High volume of customer transactions and increasing complexities in network management 23
3.2.4.2 Lack of technical proficiency for implementing cloud-native OSS BSS solutions 23
3.3 BRIEF HISTORY OF CLOUD OSS BSS 24
3.4 ECOSYSTEM ANALYSIS 25
3.5 VALUE CHAIN ANALYSIS 27
3.5.1 SOLUTION PROVIDERS 27
3.5.2 CONNECTIVITY PROVIDERS 27
3.5.3 SYSTEM INTEGRATORS 28
3.5.4 SERVICE PROVIDERS 28
3.5.5 END USERS 28
3.6 TECHNOLOGY ANALYSIS 28
3.6.1 KEY TECHNOLOGIES 28
3.6.1.1 Artificial intelligence and machine learning 28
3.6.1.2 Microservices and Cloud Native Architectures 28
3.6.1.3 Digital Twin 29
3.6.2 ADJACENT TECHNOLOGIES 29
3.6.2.1 Software-defined Networking 29
3.6.2.2 Network Function Virtualization 29
3.6.2.3 Multi-access Edge Computing 29
3.6.3 COMPLEMENTARY TECHNOLOGIES 29
3.6.3.1 DevOps and Continuous Integration/Continuous Deployment 29
3.6.3.2 Cybersecurity Solutions 30
3.6.3.3 Open APIs and Interoperability Standards 30
3.7 PATENT ANALYSIS 30
3.7.1 METHODOLOGY 30
3.8 TRENDS/DISRUPTIONS IMPACTING CUSTOMER BUSINESS 34
3.9 PORTER'S FIVE FORCES ANALYSIS 35
3.9.1 THREAT OF NEW ENTRANTS 36
3.9.2 THREAT OF SUBSTITUTES 36
3.9.3 BARGAINING POWER OF SUPPLIERS 36
3.9.4 BARGAINING POWER OF BUYERS 36
3.9.5 INTENSITY OF COMPETITIVE RIVALRY 37
3.10 KEY CONFERENCES AND EVENTS IN 2025-2026 37
3.11 TECHNOLOGY ROADMAP FOR CLOUD OSS BSS MARKET 38
3.11.1 CLOUD OSS BSS ROADMAP TILL 2030 38
3.11.1.1 Short-term roadmap (2025-2026) 39
3.11.1.2 Mid-term roadmap (2027-2028) 39
3.11.1.3 Long-term roadmap (2029-2030) 39
3.12 IMPACT OF AI/GENERATIVE AI ON CLOUD OSS BSS MARKET 40
3.12.1 USE CASES OF GENERATIVE AI IN CLOUD OSS BSS 40
4 COMPETITIVE LANDSCAPE 42
4.1 OVERVIEW 42
4.2 KEY PLAYER STRATEGIES 42
4.3 REVENUE ANALYSIS, 2020-2024 44
4.4 MARKET SHARE ANALYSIS, 2024 45
4.5 COMPANY VALUATION AND FINANCIAL METRICS 47
4.6 BRAND/PRODUCT COMPARISON 48
4.7 COMPANY EVALUATION MATRIX: KEY PLAYERS, 2025 49
4.7.1 STARS 49
4.7.2 EMERGING LEADERS 50
4.7.3 PERVASIVE PLAYERS 50
4.7.4 PARTICIPANTS 50
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4.7.5 COMPANY FOOTPRINT: KEY PLAYERS, 2025 51
4.7.5.1 Company footprint 51
4.7.5.2 Regional footprint 52
4.7.5.3 Component footprint 53
4.7.5.4 Cloud type footprint 54
4.7.5.5 Operator type footprint 55
4.8 COMPANY EVALUATION MATRIX: STARTUPS/SMES, 2025 56
4.8.1 PROGRESSIVE COMPANIES 56
4.8.2 RESPONSIVE COMPANIES 56
4.8.3 DYNAMIC COMPANIES 56
4.8.4 STARTING BLOCKS 56
4.8.5 COMPETITIVE BENCHMARKING 58
4.8.5.1 Detailed list of key startups/SMEs 58
4.8.5.2 Competitive benchmarking of key startups/SMEs 59
4.9 COMPETITIVE SCENARIO AND TRENDS 59
4.9.1 NEW PRODUCT LAUNCHES AND ENHANCEMENTS 59
4.9.2 DEALS 64
5 COMPANY PROFILES 70
5.1 MAJOR COMPANIES 70
5.1.1 AMDOCS 70
5.1.1.1 Business overview 70
5.1.1.2 Products/Solutions/Services offered 71
5.1.1.3 Recent developments 72
5.1.1.3.1 Product launches and enhancements 72
5.1.1.3.2 Deals 73
5.1.1.4 MnM view 73
5.1.1.4.1 Key strengths/Right to win 73
5.1.1.4.2 Strategic choices 74
5.1.1.4.3 Weaknesses and competitive threats 74
5.1.2 SALESFORCE 75
5.1.2.1 Business overview 75
5.1.2.2 Products/Solutions/Services offered 76
5.1.2.3 Recent developments 77
5.1.2.3.1 Product launches and enhancements 77
5.1.2.3.2 Deals 77
5.1.2.4 MnM view 78
5.1.2.4.1 Key strengths/Right to win 78
5.1.2.4.2 Strategic choices 78
5.1.2.4.3 Weaknesses and competitive threats 78
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5.1.3 NEC 79
5.1.3.1 Business overview 79
5.1.3.2 Products/Solutions/Services offered 80
5.1.3.3 Recent developments 81
5.1.3.3.1 Product launches and enhancements 81
5.1.3.3.2 Deals 82
5.1.3.4 MnM View 83
5.1.3.4.1 Key strengths/Right to win 83
5.1.3.4.2 Strategic choices 83
5.1.3.4.3 Weaknesses and competitive threats 83
5.1.4 ERICSSON 84
5.1.4.1 Business overview 84
5.1.4.2 Products/Solutions/Services offered 85
5.1.4.3 Recent developments 86
5.1.4.3.1 Product launches and enhancements 86
5.1.4.3.2 Deals 87
5.1.4.4 MnM view 87
5.1.4.4.1 Key strengths/Right to win 87
5.1.4.4.2 Strategic choices 88
5.1.4.4.3 Weaknesses and competitive threats 88
5.1.5 ORACLE 89
5.1.5.1 Business overview 89
5.1.5.2 Products/Solutions/Services offered 90
5.1.5.3 Recent developments 91
5.1.5.4 MnM view 93
5.1.6 HUAWEI 94
5.1.6.1 Business overview 94
5.1.6.2 Products/Solutions/Services offered 94
5.1.6.3 Recent developments 95
5.1.6.3.1 Product launches and enhancements 95
5.1.6.3.2 Deals 96
5.1.7 HPE 97
5.1.7.1 Business overview 97
5.1.7.2 Products offered 98
5.1.7.3 Recent developments 99
5.1.7.3.1 Product launches and enhancements 99
5.1.7.3.2 Deals 100
5.1.8 OPTIVA 101
5.1.8.1 Business overview 101
5.1.8.2 Products offered 102
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5.1.8.3 Recent developments 102
5.1.8.3.1 Product launches and enhancements 102
5.1.8.3.2 Deals 103
5.1.9 NOKIA 104
5.1.9.1 Business overview 104
5.1.9.2 Products offered 105
5.1.9.3 Recent developments 107
5.1.9.3.1 Product launches and enhancements 107
5.1.9.3.2 Deals 107
5.1.10 CSG 108
5.1.10.1 Business overview 108
5.1.10.2 Products offered 109
5.1.10.3 Recent developments 110
5.1.10.3.1 Product launches and enhancements 110
5.1.10.3.2 Deals 110
5.1.11 ZTE 111
5.1.11.1 Business overview 111
5.1.11.2 Products offered 112
5.1.11.3 Recent developments 113
5.1.11.3.1 Product launches and enhancements 113
5.1.12 COMARCH 114
5.1.12.1 Business overview 114
5.1.12.2 Products/Solutions/Services offered 114
5.1.12.3 Recent developments 115
5.1.12.3.1 Product launches and enhancements 115
5.1.12.3.2 Deals 115
5.1.13 SUBEX 116
5.1.14 TEOCO 117
5.1.15 IBM 118
5.1.16 INFOVISTA 119
5.1.17 COMVIVA 120
5.1.18 CERILLION 121
5.1.19 WHALE CLOUD 122
5.1.20 HUGHES 123
5.1.21 MAVENIR 124
5.1.22 STL 125
5.1.23 TECNOTREE 126
5.2 STARTUP/SMES PLAYERS 127
5.2.1 BILL PERFECT 127
5.2.2 TELGOO5 128
5.2.3 NMSWORKS SOFTWARE 129
5.2.4 WAVELO 130
5.2.5 CHIKPEA 130
5.2.6 BLUECAT 131
5.2.7 KENTIK 132
5.2.8 KNOT SOLUTIONS 133
6 APPENDIX 134
6.1 RESEARCH METHODOLOGY 134
6.1.1 RESEARCH DATA 134
6.1.1.1 Secondary data 135
6.1.1.2 Primary data 136
6.1.2 MARKET FORECAST 137
6.1.3 STUDY ASSUMPTIONS 138
6.1.4 RESEARCH LIMITATIONS 139
6.2 COMPANY EVALUATION MATRIX: METHODOLOGY 139
6.3 AUTHOR DETAILS 142
TABLE 1 CLOUD OSS BSS MARKET: ECOSYSTEM 26
TABLE 2 LIST OF MAJOR PATENTS 31
TABLE 3 CLOUD OSS BSS MARKET: PORTER'S FIVE FORCES 36
TABLE 4 CLOUD OSS BSS MARKET: DETAILED LIST OF CONFERENCES AND EVENTS,
2025-2026 37
TABLE 5 OVERVIEW OF STRATEGIES ADOPTED BY KEY CLOUD OSS BSS VENDORS 42
TABLE 6 CLOUD OSS BSS MARKET: DEGREE OF COMPETITION 45
TABLE 7 CLOUD OSS BSS MARKET: REGIONAL FOOTPRINT 52
TABLE 8 CLOUD OSS BSS MARKET: COMPONENT FOOTPRINT 53
TABLE 9 CLOUD OSS BSS MARKET: CLOUD TYPE FOOTPRINT 54
TABLE 10 CLOUD OSS BSS MARKET: OPERATOR TYPE FOOTPRINT 55
TABLE 11 CLOUD OSS BSS MARKET: DETAILED LIST OF KEY STARTUPS/SMES 58
TABLE 12 CLOUD OSS BSS MARKET: COMPETITIVE BENCHMARKING OF
KEY STARTUPS/SMES 59
TABLE 13 CLOUD OSS BSS: PRODUCT LAUNCHES AND ENHANCEMENTS,
JANUARY 2022-JUNE 2025 60
TABLE 14 CLOUD OSS BSS MARKET: DEALS, 2022-2025 65
TABLE 15 AMDOCS: BUSINESS OVERVIEW 70
TABLE 16 AMDOCS: PRODUCTS/SOLUTIONS OFFERED 71
TABLE 17 AMDOCS: PRODUCT LAUNCHES AND ENHANCEMENTS 72
TABLE 18 AMDOCS: DEALS 73
TABLE 19 SALESFORCE: BUSINESS OVERVIEW 75
TABLE 20 SALESFORCE: PRODUCTS/SOLUTIONS OFFERED 76
TABLE 21 SALESFORCE: PRODUCT LAUNCHES AND ENHANCEMENTS 77
TABLE 22 SALESFORCE: DEALS 77
TABLE 23 NEC: BUSINESS OVERVIEW 79
TABLE 24 NEC: PRODUCTS/SOLUTIONS OFFERED 80
TABLE 25 NEC: PRODUCT LAUNCHES AND ENHANCEMENTS 81
TABLE 26 NEC: DEALS 82
TABLE 27 ERICSSON: BUSINESS OVERVIEW 84
TABLE 28 ERICSSON: PRODUCTS/SOLUTIONS OFFERED 85
TABLE 29 ERICSSON: PRODUCT LAUNCHES 86
TABLE 30 ERICSSON: DEALS 87
TABLE 31 ORACLE: BUSINESS OVERVIEW 89
TABLE 32 ORACLE: PRODUCTS/SOLUTIONS OFFERED 90
TABLE 33 ORACLE: PRODUCT LAUNCHES AND ENHANCEMENTS 91
TABLE 34 ORACLE: DEALS 92
TABLE 35 HUAWEI: BUSINESS OVERVIEW 94
TABLE 36 HUAWEI: PRODUCTS/SOLUTIONS OFFERED 94
TABLE 37 HUAWEI: PRODUCT LAUNCHES 95
TABLE 38 HUAWEI: DEALS 96
TABLE 39 HPE: BUSINESS OVERVIEW 97
TABLE 40 HPE: PRODUCTS OFFERED 98
TABLE 41 HPE: PRODUCT LAUNCHES AND ENHANCEMENTS 99
TABLE 42 HPE: DEALS 100
TABLE 43 OPTIVA: BUSINESS OVERVIEW 101
TABLE 44 OPTIVA: PRODUCTS OFFERED 102
TABLE 45 OPTIVA: PRODUCT LAUNCHES AND ENHANCEMENTS 102
TABLE 46 OPTIVA: DEALS 103
TABLE 47 NOKIA: BUSINESS OVERVIEW 104
TABLE 48 NOKIA: PRODUCTS OFFERED 105
TABLE 49 NOKIA: PRODUCT LAUNCHES AND ENHANCEMENTS 107
TABLE 50 NOKIA: DEALS 107
TABLE 51 CSG: BUSINESS OVERVIEW 108
TABLE 52 CSG: PRODUCTS OFFERED 109
TABLE 53 CSG: PRODUCT LAUNCHES AND ENHANCEMENTS 110
TABLE 54 CSG: DEALS 110
TABLE 55 ZTE: BUSINESS OVERVIEW 111
TABLE 56 ZTE: PRODUCTS OFFERED 112
TABLE 57 ZTE: PRODUCT LAUNCHES AND ENHANCEMENTS 113
TABLE 58 COMARCH: BUSINESS OVERVIEW 114
TABLE 59 COMARCH: PRODUCTS/SOLUTIONS OFFERED 114
TABLE 60 COMARCH: PRODUCT LAUNCHES AND ENHANCEMENTS 115
TABLE 61 COMARCH: DEALS 115
TABLE 62 FACTOR ANALYSIS 137
FIGURE 1 CLOUD OSS BSS MARKET, 2025-2030 (USD MILLION) 15
FIGURE 2 CLOUD OSS BSS MARKET, BY COMPONENT, 2025 VS. 2030 (USD MILLION) 15
FIGURE 3 CLOUD OSS BSS MARKET, BY CLOUD TYPE, 2025 VS. 2030 (USD MILLION) 16
FIGURE 4 CLOUD OSS BSS MARKET, BY OPERATOR TYPE, 2025 VS. 2030 (USD MILLION) 16
FIGURE 5 CLOUD OSS BSS MARKET, BY REGION, 2025 VS. 2030 (USD MILLION) 17
FIGURE 6 CLOUD OSS BSS MARKET: DRIVERS, RESTRAINTS,
OPPORTUNITIES, AND CHALLENGES 19
FIGURE 7 SUBSCRIBER PENETRATION TRENDS, BY REGI0N, 2024 VS. 2030 20
FIGURE 8 SMARTPHONE ADOPTION TRENDS, BY REGI0N, 2024 VS. 2030 20
FIGURE 9 BRIEF HISTORY OF CLOUD OSS BSS 24
FIGURE 10 CLOUD OSS BSS MARKET: ECOSYSTEM 25
FIGURE 11 CLOUD OSS BSS MARKET: VALUE CHAIN ANALYSIS 27
FIGURE 12 LIST OF MAJOR PATENTS FOR CLOUD OSS BSS 31
FIGURE 13 CLOUD OSS BSS MARKET: TRENDS/DISRUPTION
IMPACTING CUSTOMER BUSINESS 34
FIGURE 14 CLOUD OSS BSS MARKET: PORTER'S FIVE FORCES ANALYSIS 35
FIGURE 15 USE CASES OF GENERATIVE AI IN CLOUD OSS BSS 41
FIGURE 16 REVENUE ANALYSIS OF TOP FIVE LEADING PLAYERS, 2020-2024 44
FIGURE 17 SHARE OF LEADING COMPANIES IN CLOUD OSS BSS MARKET, 2024 45
FIGURE 18 FINANCIAL METRICS OF KEY CLOUD OSS BSS VENDORS 47
FIGURE 21 CLOUD OSS BSS MARKET: COMPANY EVALUATION MATRIX (KEY PLAYERS), 2025 50
FIGURE 22 CLOUD OSS BSS MARKET: COMPANY FOOTPRINT 51
FIGURE 23 CLOUD OSS BSS MARKET: COMPANY EVALUATION MATRIX
(STARTUPS/SMES), 2025 57
FIGURE 24 AMDOCS: COMPANY SNAPSHOT 71
FIGURE 25 SALESFORCE: COMPANY SNAPSHOT 76
FIGURE 26 NEC: COMPANY SNAPSHOT 80
FIGURE 27 ERICSSON: COMPANY SNAPSHOT 85
FIGURE 28 ORACLE: COMPANY SNAPSHOT 90
FIGURE 29 HPE: COMPANY SNAPSHOT 98
FIGURE 30 OPTIVA: COMPANY SNAPSHOT 101
FIGURE 31 NOKIA: COMPANY SNAPSHOT 105
FIGURE 32 CSG: COMPANY SNAPSHOT 109
FIGURE 33 ZTE: COMPANY SNAPSHOT 112
FIGURE 34 CLOUD OSS BSS MARKET: RESEARCH DESIGN 134
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