Report

China water purifier market is one of the fastest growing markets in the world, owing to the country's large population size, rapid urbanization, and strong economic boom. The market is expected to register a robust CAGR of 11.4% for the forecast period between 2023 and 2030. Chinese consumers are increasingly looking for reliable solutions to guarantee access to safe and clean drinking water, considering water pollution issues, drawing worldwide attention. As the Chinese population is becoming more health-conscious and aware of water contamination and waterborne disease, the demand for an effective water purification solution is expected to rise.
China water purifier market is expected to reach USD 22 billion in 2030, from USD 9.3 billion in 2022. The market has huge untapped growth potential due to its large upper-middle-class population who can spend on consumer electronics, like water purifiers and filters. China is a massive consumer of water purifiers, and a significant hub for both, manufacturers and exporters of purifiers for national and international brands, giving large options and choices to customers in the domestic market.
Deteriorating Water Quality
China is the second largest economy in the world, however, the economic rise comes with a heavy cost of environmental pollution. The rapid industrialization in the economy has worsened the water quality over the years. Presently, the Chinese population lack access to safe and clean drinking water. The expansion of water purifier market in China is the proof of country's contaminated water supply. The surface of China's lakes has turned bright green due to pollution-induced algae blooms, but deeper issues can be expected as 90 per cent of China's cities have contaminated groundwater.
Hence, the need for efficient water filtration technology is expected to increase for eliminating contamination caused by heavy metals, chemicals, and microbes. China is majorly dependent upon freshwater sources like rivers and lakes, but over the years water quality has declined and the water from natural sources has become unsafe for drinking purpose, which is the reason China water purifier market is growing at a rapid pace.
Rapid Urbanization and Health Awareness
China's rapid urbanization has increased concerns about water pollution and contamination in urban and rural areas. The demand in China water purifier market for efficient water filtration technologies has increased as more people migrate into cities. The effort for a healthier lifestyle has become critical as urban centers grow and populations concentrate. Water purifiers are at the forefront of the movement due to the clear link between consumer behavior, health, and drinking water quality. Water purifiers are equipped with advanced filtration technologies, offering urbanites the means to access clean and safe drinking water without compromising on convenience. China urban centers are rich and have high disposable income, which allows them to spend on electronic consumables which are beyond necessities but far more importance. As Chinese cities continue to evolve and grow, China water purifier market is likely to take the most advantage of it.
The Super 2 Max water purifier from Xiaomi's ecological chain partner Viomi has been launched in China. With an initial flow rate of up to 2.96L/min, the new Viomi water purifier boasts a 12000G dual-core and high-throughput architecture. The system uses a 6-layer fine filtration system and can fill a 150ml cup in three seconds.
Advance Filtration and Purification Technologies
There are a lot of national and international players in China water purifier market, which offer a wide range of water purifiers to customers according to their needs. China water purifier market is packed with technologies like Reverse Osmosis (RO), Ultrafiltration (UF), Ultraviolet (UV) and others. Due to the success rate in eliminating pollutants, these technologies have become popular over time. Many brands are integrating different and new-age technologies in their product to make them more appealing to stand out from the competition. Smart water purifiers have gained traction in China water purifier market, as they can monitor water quality, contaminants overload, and filter replacements.
A Chinese research team has created a solar-powered water purifier that can produce a modest amount of constant electricity. The device has a square canopy with the appearance of an umbrella. The umbrella "handle" continuously collects water as sunlight is absorbed by the canopy's upper surface, which then conducts the heat to the device's inside. On the surface of the canopy, clean water is processed through collection.
Industrial and Commercial Demand
The scope of water purifiers in China water purifier market extends from residential settings to commercial and industrial applications. Offices, educational institutes, healthcare facilities, restaurants, and manufacturing units are investing in water purification systems to provide safe drinking water to employees and customers. China water purifier market is segmented into residential applications and commercial & industrial applications.
As China is the world's largest manufacturing and industrial hub, industries often require purified water for various manufacturing processes. Contaminants in water can negatively impact product quality, machinery performance, and overall production efficiency. Water purifiers help ensure consistent water quality and reduce the risk of production disruptions. Clean and safe water is essential for food preparation, cooking, and beverage service. Water purifiers ensure that the water used in these processes is free from contaminants, contributing to food safety and quality. With the scale of industries and commercial establishments in China, it is estimated that this segment is at the forefront of generating most demand in China water purifier market.
Impact of COVID-19
The COVID-19 pandemic posed a significant impact on China water purifier market over the years. China's zero-tolerance policy disrupted the supply chains and closed manufacturing facilities which caused delays in the manufacturing of water purifiers and the shortage of supply in the market. However, over time, the economy revived and begin to head towards normalcy concerns about health and hygiene, including the safety of drinking water to gain more prominence which pushed and opened opportunities for China water purifier market. Consumers became more conscious of the importance of clean and safe water for maintaining overall health and well-being. The focus on touchless and connected technologies increased, as smart water purifiers allowed users to monitor and control their devices through mobile apps.
Key Players Landscape and Outlook
China water purifier market is highly competitive with many brands that are catering to residential, commercial, and industrial water purification needs in the country. Going forward in the decade, China water purifier market is in a bright spot and the outlook is expected to be highly positive. The market is driven by growing awareness for health and well-being, technological advancements, diverse product range, large-scale manufacturing facilities, deteriorating water resources, growing industrialization, and rapid urbanization.
Among these factors, growing industrialization is the key factor driving the growth of China water purifier market as Chinese industries is the main cause of water pollution in the country. The market's future could see increased emphasis on advanced filtration technologies, smart water purifiers, and eco-friendly solutions to address environmental concerns. Water pollution remains a challenge, as key players are likely to invest in research and development to create innovative solutions that cater to specific water quality issues in different regions.
According to an official statement , Xiaomi China's water purifier sales have surpassed 5 million units over the past seven years. The cheapest water purification product is available from Xiaomi, costing USD 17.90.