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China Baby Oral Care Market By Type (Toothbrush, Toothpaste, Floss, Tooth Mousse, Others), By End User (Infant, Toddler), By Distribution Channel (Supermarkets and Hypermarkets, Specialty Stores, Convenience stores, Online channels, Others): Opportunity Analysis and Industry Forecast, 2022-2031
Market Report I 2023-11-01 I 71 Pages I Allied Market Research
The market for baby oral care in China has witnessed rapid growth in recent years. Products for oral hygiene have been made readily accessible in the market, including toothbrushes, toothpaste, floss, and tooth mousse. Young children utilize these products to maintain their oral health. The products are available for purchase in various distribution channels, including supermarkets & hypermarkets, specialty shops, convenience stores, and online channels. The demand for baby oral care products in the Chinese market has been fueled by households' growing disposable income and increasing health consciousness. Rise in awareness regarding oral health of their children among parents has been identified as one of the key drivers of the market growth. In addition, surge in investment in the healthcare sector by the Government of China has contributed to the growth of the baby oral care market. Norms implemented by government regarding availability, pricing, and online purchase have encouraged the adoption of baby oral care products which has further augmented the market growth.
However, the implementation of stringent norms for import of products from other countries acts as a restraint for the market growth. On the contrary, the introduction of new products, from both domestic and international suppliers, has created opportunities for the expansion of the market. Surge in number of online channels has allowed manufacturers to reach a global audience. Moreover, rise in preference for organic and natural products has created opportunities in terms of product differentiation.
Key players of the market aim to offer infant and toddler-friendly oral care products, thus promoting their products in a way that increases awareness among the parents. The presence of products at different price range, particularly at low cost, further augments the market growth. In addition to domestic businesses, the presence of foreign suppliers in the China baby oral care market has resulted in decrease in product prices and increase in competition.
The China baby oral care market is segmented by type, end user, and distribution channel. Depending upon type, it is divided into toothbrush, toothpaste, floss, tooth mousse, and others. The toothbrush segment is expected to be the leading segment with a steady rate of growth. This is attributed to increase in penetration of electric toothbrushes in households. The toothpaste segment is anticipated to be second largest segment in the market owing to rapid growth in terms of varieties available in the market. For instance, availability of toothpaste with added ingredients for healthy teeth has increased the demand for the product. According to end user, the market is bifurcated into infant and toddler. By distribution channel, the market is divided into supermarkets & hypermarkets, specialty stores, convenience stores, online channels, and others.
The Porter's five forces analysis assesses the competitive strength of the players in the China baby oral care market. The five forces include threat of new entrants, threat of substitutes, bargaining power of buyers, bargaining power of suppliers, and competitive rivalry. Threat of new entrants in the China market is low due to presence of established brands and government regulations on product quality.?Bargaining power of suppliers is low due to presence of numerous manufacturers in the market. Buyers in the market have low bargaining power due to high brand loyalty among consumers. The threat of substitutes is low due to low availability of alternatives and surge in brand loyalty.?The market competition is intense owing to presence of several domestic and foreign brands in the market.
SWOT analysis is a management technique used to identify the strengths, weaknesses, opportunities, and threats for the market. Strengths of the market include availability of wide range of products,?rise in awareness about oral health,?surge in preference for organic & natural products,?and regulations in favor of online purchase. On the contrary, weaknesses include the presence of counterfeit products,?high cost of premium products, and?implementation of stringent norms on import of products. Opportunities for market growth are the introduction of new products,?presence of convenience stores,?surge in number of online channels,?and increase in disposable income of households. Threats of the market are presence of competitively lower priced counterfeit products.
Some of the major players in the China Baby Oral Care industry analyzed in this report are Wyeth Pharmaceuticals, Procter & Gamble, Unilever, Johnson & Johnson, Plas Menard, Hisaproducts Co. Ltd., C&G Baby Products, Annerbaby, Pigeon Corporation, and T-Toys Group.
Key Benefits For Stakeholders
Enable informed decision-making process and offer market analysis based on the current market situation and estimated future trends.
Analyze the key strategies adopted by major market players in China baby oral care market.
Assess and rank the top factors that are expected to affect the growth of China baby oral care market.
Top Player positioning provides a clear understanding of the present position of market players.
Detailed analysis of the China baby oral care market segmentation assists to determine the prevailing market opportunities.
Identify key investment pockets for various offerings in the market.
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- Manufacturing Capacity
- Consumer Buying Behavior Analysis
- End user preferences and pain points
- Investment Opportunities
- Product Life Cycles
- Average Consumer Expenditure
- Go To Market Strategy
Key Market Segments
By Type
- Toothpaste
- Floss
- Tooth Mousse
- Others
- Toothbrush
- Sub-Type
- Manual
- Electric
By End User
- Infant
- Toddler
By Distribution Channel
- Supermarkets and Hypermarkets
- Specialty Stores
- Convenience stores
- Online channels
- Others
- Key Market Players
- Wyeth Pharmaceuticals
- Procter & Gamble
- Unilever
- Johnson & Johnson
- Plas Menard
- Hisaproducts Co. Ltd.
- C&G Baby Products
- Annerbaby
- Pigeon Corporation
- T-Toys Group
CHAPTER 1: INTRODUCTION
1.1. Report Description
1.2. Key Market Segments
1.3. Key Benefits to the Stakeholders
1.4. Research Methodology
1.4.1. Primary Research
1.4.2. Secondary Research
1.4.3. Analyst Tools and Models
CHAPTER 2: EXECUTIVE SUMMARY
2.1. CXO Perspective
CHAPTER 3: MARKET OVERVIEW
3.1. Market Definition and Scope
3.2. Key Findings
3.2.1. Top Impacting Factors
3.2.2. Top Investment Pockets
3.3. Porter's Five Forces Analysis
3.4. Market Dynamics
3.4.1. Drivers
3.4.2. Restraints
3.4.3. Opportunities
3.5. COVID-19 Impact Analysis on the market
CHAPTER 4: CHINA BABY ORAL CARE MARKET, BY TYPE
4.1. Overview
4.1.1. Market Size and Forecast, By Type
4.2. Toothbrush
4.3. Toothpaste
4.4. Floss
4.5. Tooth Mousse
4.6. Others
CHAPTER 5: CHINA BABY ORAL CARE MARKET, BY END USER
5.1. Overview
5.1.1. Market Size and Forecast, By End User
5.2. Infant
5.3. Toddler
CHAPTER 6: CHINA BABY ORAL CARE MARKET, BY DISTRIBUTION CHANNEL
6.1. Overview
6.1.1. Market Size and Forecast, By Distribution Channel
6.2. Supermarkets and Hypermarkets
6.3. Specialty Stores
6.4. Convenience stores
6.5. Online channels
6.6. Others
CHAPTER 7: COMPETITIVE LANDSCAPE
7.1. Introduction
7.2. Top winning strategies
7.3. Product Mapping of Top 10 Player
7.4. Competitive Dashboard
7.5. Competitive Heatmap
7.6. Top player positioning, 2021
CHAPTER 8: COMPANY PROFILES
8.1. Wyeth Pharmaceuticals
8.1.1. Company overview
8.1.2. Key Executives
8.1.3. Company snapshot
8.1.4. Operating business segments
8.1.5. Product portfolio
8.1.6. Business performance
8.1.7. Key strategic moves and developments
8.2. Procter & Gamble
8.2.1. Company overview
8.2.2. Key Executives
8.2.3. Company snapshot
8.2.4. Operating business segments
8.2.5. Product portfolio
8.2.6. Business performance
8.2.7. Key strategic moves and developments
8.3. Unilever
8.3.1. Company overview
8.3.2. Key Executives
8.3.3. Company snapshot
8.3.4. Operating business segments
8.3.5. Product portfolio
8.3.6. Business performance
8.3.7. Key strategic moves and developments
8.4. Johnson & Johnson
8.4.1. Company overview
8.4.2. Key Executives
8.4.3. Company snapshot
8.4.4. Operating business segments
8.4.5. Product portfolio
8.4.6. Business performance
8.4.7. Key strategic moves and developments
8.5. Plas Menard
8.5.1. Company overview
8.5.2. Key Executives
8.5.3. Company snapshot
8.5.4. Operating business segments
8.5.5. Product portfolio
8.5.6. Business performance
8.5.7. Key strategic moves and developments
8.6. Hisaproducts Co. Ltd.
8.6.1. Company overview
8.6.2. Key Executives
8.6.3. Company snapshot
8.6.4. Operating business segments
8.6.5. Product portfolio
8.6.6. Business performance
8.6.7. Key strategic moves and developments
8.7. C&G Baby Products
8.7.1. Company overview
8.7.2. Key Executives
8.7.3. Company snapshot
8.7.4. Operating business segments
8.7.5. Product portfolio
8.7.6. Business performance
8.7.7. Key strategic moves and developments
8.8. Annerbaby
8.8.1. Company overview
8.8.2. Key Executives
8.8.3. Company snapshot
8.8.4. Operating business segments
8.8.5. Product portfolio
8.8.6. Business performance
8.8.7. Key strategic moves and developments
8.9. Pigeon Corporation
8.9.1. Company overview
8.9.2. Key Executives
8.9.3. Company snapshot
8.9.4. Operating business segments
8.9.5. Product portfolio
8.9.6. Business performance
8.9.7. Key strategic moves and developments
8.10. T-Toys Group
8.10.1. Company overview
8.10.2. Key Executives
8.10.3. Company snapshot
8.10.4. Operating business segments
8.10.5. Product portfolio
8.10.6. Business performance
8.10.7. Key strategic moves and developments
LIST OF TABLES
TABLE 01. CHINA BABY ORAL CARE MARKET, BY TYPE, 2021-2031 ($MILLION)
TABLE 02. CHINA BABY ORAL CARE MARKET, BY END USER, 2021-2031 ($MILLION)
TABLE 03. CHINA BABY ORAL CARE MARKET, BY DISTRIBUTION CHANNEL, 2021-2031 ($MILLION)
TABLE 04. WYETH PHARMACEUTICALS: KEY EXECUTIVES
TABLE 05. WYETH PHARMACEUTICALS: COMPANY SNAPSHOT
TABLE 06. WYETH PHARMACEUTICALS: OPERATING SEGMENTS
TABLE 07. WYETH PHARMACEUTICALS: PRODUCT PORTFOLIO
TABLE 08. WYETH PHARMACEUTICALS: KEY STRATERGIES
TABLE 09. PROCTER & GAMBLE: KEY EXECUTIVES
TABLE 10. PROCTER & GAMBLE: COMPANY SNAPSHOT
TABLE 11. PROCTER & GAMBLE: OPERATING SEGMENTS
TABLE 12. PROCTER & GAMBLE: PRODUCT PORTFOLIO
TABLE 13. PROCTER & GAMBLE: KEY STRATERGIES
TABLE 14. UNILEVER: KEY EXECUTIVES
TABLE 15. UNILEVER: COMPANY SNAPSHOT
TABLE 16. UNILEVER: OPERATING SEGMENTS
TABLE 17. UNILEVER: PRODUCT PORTFOLIO
TABLE 18. UNILEVER: KEY STRATERGIES
TABLE 19. JOHNSON & JOHNSON: KEY EXECUTIVES
TABLE 20. JOHNSON & JOHNSON: COMPANY SNAPSHOT
TABLE 21. JOHNSON & JOHNSON: OPERATING SEGMENTS
TABLE 22. JOHNSON & JOHNSON: PRODUCT PORTFOLIO
TABLE 23. JOHNSON & JOHNSON: KEY STRATERGIES
TABLE 24. PLAS MENARD: KEY EXECUTIVES
TABLE 25. PLAS MENARD: COMPANY SNAPSHOT
TABLE 26. PLAS MENARD: OPERATING SEGMENTS
TABLE 27. PLAS MENARD: PRODUCT PORTFOLIO
TABLE 28. PLAS MENARD: KEY STRATERGIES
TABLE 29. HISAPRODUCTS CO. LTD.: KEY EXECUTIVES
TABLE 30. HISAPRODUCTS CO. LTD.: COMPANY SNAPSHOT
TABLE 31. HISAPRODUCTS CO. LTD.: OPERATING SEGMENTS
TABLE 32. HISAPRODUCTS CO. LTD.: PRODUCT PORTFOLIO
TABLE 33. HISAPRODUCTS CO. LTD.: KEY STRATERGIES
TABLE 34. C&G BABY PRODUCTS: KEY EXECUTIVES
TABLE 35. C&G BABY PRODUCTS: COMPANY SNAPSHOT
TABLE 36. C&G BABY PRODUCTS: OPERATING SEGMENTS
TABLE 37. C&G BABY PRODUCTS: PRODUCT PORTFOLIO
TABLE 38. C&G BABY PRODUCTS: KEY STRATERGIES
TABLE 39. ANNERBABY: KEY EXECUTIVES
TABLE 40. ANNERBABY: COMPANY SNAPSHOT
TABLE 41. ANNERBABY: OPERATING SEGMENTS
TABLE 42. ANNERBABY: PRODUCT PORTFOLIO
TABLE 43. ANNERBABY: KEY STRATERGIES
TABLE 44. PIGEON CORPORATION: KEY EXECUTIVES
TABLE 45. PIGEON CORPORATION: COMPANY SNAPSHOT
TABLE 46. PIGEON CORPORATION: OPERATING SEGMENTS
TABLE 47. PIGEON CORPORATION: PRODUCT PORTFOLIO
TABLE 48. PIGEON CORPORATION: KEY STRATERGIES
TABLE 49. T-TOYS GROUP: KEY EXECUTIVES
TABLE 50. T-TOYS GROUP: COMPANY SNAPSHOT
TABLE 51. T-TOYS GROUP: OPERATING SEGMENTS
TABLE 52. T-TOYS GROUP: PRODUCT PORTFOLIO
TABLE 53. T-TOYS GROUP: KEY STRATERGIES
LIST OF FIGURES
FIGURE 01. CHINA BABY ORAL CARE MARKET, 2021-2031
FIGURE 02. SEGMENTATION OF CHINA BABY ORAL CARE MARKET, 2021-2031
FIGURE 03. TOP INVESTMENT POCKETS IN CHINA BABY ORAL CARE MARKET (2022-2031)
FIGURE 04. PORTER FIVE-1
FIGURE 05. PORTER FIVE-2
FIGURE 06. PORTER FIVE-3
FIGURE 07. PORTER FIVE-4
FIGURE 08. PORTER FIVE-5
FIGURE 09. DRIVERS, RESTRAINTS AND OPPORTUNITIES: CHINA BABY ORAL CARE MARKET
FIGURE 10. CHINA BABY ORAL CARE MARKET,BY TYPE, 2021 ($MILLION)
FIGURE 11. CHINA BABY ORAL CARE MARKET,BY END USER, 2021 ($MILLION)
FIGURE 12. CHINA BABY ORAL CARE MARKET,BY DISTRIBUTION CHANNEL, 2021 ($MILLION)
FIGURE 13. TOP WINNING STRATEGIES, BY YEAR
FIGURE 14. TOP WINNING STRATEGIES, BY DEVELOPMENT
FIGURE 15. TOP WINNING STRATEGIES, BY COMPANY
FIGURE 16. PRODUCT MAPPING OF TOP 10 PLAYERS
FIGURE 17. COMPETITIVE DASHBOARD
FIGURE 18. COMPETITIVE HEATMAP: CHINA BABY ORAL CARE MARKET
FIGURE 19. TOP PLAYER POSITIONING, 2021
FIGURE 20. WYETH PHARMACEUTICALS: NET SALES, 2020-2022*($MILLION)
FIGURE 21. WYETH PHARMACEUTICALS: REVENUE SHARE, BY SEGMENT, 2021 (%)
FIGURE 22. WYETH PHARMACEUTICALS: REVENUE SHARE, BY GEOGRAPHY, 2021 (%)
FIGURE 23. PROCTER & GAMBLE: NET SALES, 2020-2022*($MILLION)
FIGURE 24. PROCTER & GAMBLE: REVENUE SHARE, BY SEGMENT, 2021 (%)
FIGURE 25. PROCTER & GAMBLE: REVENUE SHARE, BY GEOGRAPHY, 2021 (%)
FIGURE 26. UNILEVER: NET SALES, 2020-2022*($MILLION)
FIGURE 27. UNILEVER: REVENUE SHARE, BY SEGMENT, 2021 (%)
FIGURE 28. UNILEVER: REVENUE SHARE, BY GEOGRAPHY, 2021 (%)
FIGURE 29. JOHNSON & JOHNSON: NET SALES, 2020-2022*($MILLION)
FIGURE 30. JOHNSON & JOHNSON: REVENUE SHARE, BY SEGMENT, 2021 (%)
FIGURE 31. JOHNSON & JOHNSON: REVENUE SHARE, BY GEOGRAPHY, 2021 (%)
FIGURE 32. PLAS MENARD: NET SALES, 2020-2022*($MILLION)
FIGURE 33. PLAS MENARD: REVENUE SHARE, BY SEGMENT, 2021 (%)
FIGURE 34. PLAS MENARD: REVENUE SHARE, BY GEOGRAPHY, 2021 (%)
FIGURE 35. HISAPRODUCTS CO. LTD.: NET SALES, 2020-2022*($MILLION)
FIGURE 36. HISAPRODUCTS CO. LTD.: REVENUE SHARE, BY SEGMENT, 2021 (%)
FIGURE 37. HISAPRODUCTS CO. LTD.: REVENUE SHARE, BY GEOGRAPHY, 2021 (%)
FIGURE 38. C&G BABY PRODUCTS: NET SALES, 2020-2022*($MILLION)
FIGURE 39. C&G BABY PRODUCTS: REVENUE SHARE, BY SEGMENT, 2021 (%)
FIGURE 40. C&G BABY PRODUCTS: REVENUE SHARE, BY GEOGRAPHY, 2021 (%)
FIGURE 41. ANNERBABY: NET SALES, 2020-2022*($MILLION)
FIGURE 42. ANNERBABY: REVENUE SHARE, BY SEGMENT, 2021 (%)
FIGURE 43. ANNERBABY: REVENUE SHARE, BY GEOGRAPHY, 2021 (%)
FIGURE 44. PIGEON CORPORATION: NET SALES, 2020-2022*($MILLION)
FIGURE 45. PIGEON CORPORATION: REVENUE SHARE, BY SEGMENT, 2021 (%)
FIGURE 46. PIGEON CORPORATION: REVENUE SHARE, BY GEOGRAPHY, 2021 (%)
FIGURE 47. T-TOYS GROUP: NET SALES, 2020-2022*($MILLION)
FIGURE 48. T-TOYS GROUP: REVENUE SHARE, BY SEGMENT, 2021 (%)
FIGURE 49. T-TOYS GROUP: REVENUE SHARE, BY GEOGRAPHY, 2021 (%)
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