Please Wait.....
Report
China Baby Food Products Market Forecast 2025-2032
Market Report I 2025-01-13 I 148 Pages I Inkwood Research
KEY FINDINGS
The China baby food products market is expected to grow at a CAGR of -3.97% during the forecast period from 2025 to 2032. The market was valued at $22202.54 million in 2024 and is estimated to reach a revenue of $15779.70 million by 2032. In terms of volume, the China baby food products market is expected to grow at a CAGR of -3.71% during the forecast period. The market was valued at 694.55 kilotons in 2024 and is estimated to reach a volume of 506.22 kilotons by 2032.
MARKET INSIGHTS
The China baby food products market is undergoing significant changes due to a declining birth rate, which has been steadily decreasing since 2016. The number of births in China dropped below 10 million in 2022 and further declined to 9.02 million in 2023. This trend, driven by factors such as a sluggish post-pandemic economic recovery, rising living costs, and uncertainty about the future, is expected to persist long term. These demographic shifts are influencing the baby food products market, with forecasts predicting a mid-single-digit reduction in the retail value of baby food products, including milk formula, in 2024. Despite these challenges, the market remains resilient, bolstered by substantial investments from key players.
Leading companies such as Heilongjiang Feihe Dairy Co Ltd and Nutricia Nutritionals Co Ltd are expected to maintain dominant market shares by value despite declining birth rates. The introduction of stricter baby food standards in 2023, mandating enhanced product testing and registration, has compelled several small and medium-sized enterprises to cease operations in the market. This consolidation has strengthened the dominance of established brands, enabling them to adapt to market challenges. While some producers have experienced sales declines, others have demonstrated resilience, maintaining steady performance and underscoring the durability of the market's top players.
The stringent regulations introduced in 2023 have also shifted industry priorities toward product innovation and ingredient transparency. Manufacturers are increasingly focusing on clean labels and simplified ingredient lists to meet the growing consumer demand for trust and clarity in food sources. These regulatory changes, while challenging, have pushed manufacturers to innovate, focusing on transparency and creating product offerings that align with new market standards and consumer expectations.
The late 2023 approval of human milk oligosaccharides (HMO) as a nutritional fortifier for infant formula has triggered a surge in new product development. Leading companies such as Yili and Feihe have introduced HMO-enriched offerings, targeting the growing demand from health-conscious parents prioritizing infant gut health and immunity. These advancements in nutritional science are shaping the future of China's baby food products market, reflecting a strong focus on innovation to meet evolving consumer needs.
SEGMENTATION ANALYSIS
The report on the China baby food products market includes segmentation analysis on the basis of category and distribution channel.
Market by Category:
- Dried Baby Food
- Prepared Baby Food
- Other Baby Food
- Milk Formula
o Standard Milk Formula
o Follow-On Milk Formula
o Growing-Up Milk Formula
o Special Baby Milk Formula
Market by Distribution Channel:
- Retail Offline
- Retail E-Commerce
Inkwood Research's report on the China baby food products market provides in-depth insights as well as the market's segmentation analysis. The detailed evaluation of the market includes PESTLE Analysis, Market Maturity Analysis, Market Concentration Analysis, Value Chain Analysis, Key Buying Criteria, and Competitive Landscape.
COMPETITIVE INSIGHTS
Some of the prominent players in the China baby food products market include Heilongjiang Feihe Dairy Co Ltd, Nutricia Nutritionals Co Ltd, Inner Mongolia Yili Industrial Group Co Ltd, etc.
Heilongjiang Feihe Dairy Co Ltd is a leading Chinese dairy company specializing in the production, development, and marketing of a diverse range of dairy products, including infant milk formula, adult nutrition products, and other milk-based goods. The company maintains a vertically integrated supply chain, managing all stages from raw milk production to final product distribution to ensure rigorous quality control. With a strong emphasis on research and innovation, Feihe addresses diverse nutritional needs while prioritizing the use of locally sourced ingredients. The company has expanded its presence to multiple international markets, including Asia and North America, delivering high-quality products globally. Its headquarters is located in Heilongjiang Province, China.
TABLE OF CONTENTS
1. RESEARCH SCOPE & METHODOLOGY
1.1. STUDY OBJECTIVES
1.2. METHODOLOGY
1.3. ASSUMPTIONS & LIMITATIONS
2. EXECUTIVE SUMMARY
2.1. MARKET SIZE & ESTIMATES
2.2. COUNTRY SNAPSHOT
2.3. COUNTRY ANALYSIS
2.4. SCOPE OF STUDY
2.5. MAJOR MARKET FINDINGS
2.5.1. RISING INCLINATION OF GROWTH TOWARD ORGANIC BABY FOOD PRODUCTS
2.5.2. GROWING POPULARITY OF INFANT FORMULA
3. MARKET DYNAMICS
3.1. KEY DRIVERS
3.1.1. DEVELOPMENT OF ORGANIC AND HEALTH-FOCUSED FORMULAS IS CATERING TO EVOLVING PARENTAL PREFERENCES
3.1.2. LIFESTYLE CHANGES AND INCREASING BIRTH RATES ARE DRIVING DEMAND FOR BABY FOOD PRODUCTS
3.1.3. AVAILABILITY OF BABY FOOD THROUGH ORGANIZED RETAIL AND DIGITAL PLATFORMS TO DRIVE ACCESSIBILITY
3.2. KEY RESTRAINTS
3.2.1. SHIFTING PARENTAL PREFERENCE TOWARD HOMEMADE FOOD ALTERNATIVES LIMITS RELIANCE ON PACKAGED PRODUCTS
3.2.2. HIGH COSTS OF ORGANIC BABY FOOD ARE EXPECTED TO CREATE BARRIERS FOR PRICE-SENSITIVE CONSUMERS
3.2.3. INCREASED BREASTFEEDING RATES PROMOTED BY GOVERNMENT INITIATIVES REDUCE THE DEMAND FOR BABY FOOD
4. KEY ANALYTICS
4.1. KEY MARKET TRENDS
4.1.1. INNOVATIONS IN BABY FOOD FORMULATIONS AND PACKAGING AIMED AT CONVENIENCE AND WASTE REDUCTION
4.1.2. INCREASING RELIANCE ON E-COMMERCE PLATFORMS AS A KEY DISTRIBUTION CHANNEL FOR BABY FOOD PRODUCTS
4.1.3. DEVELOPMENT OF ECO-FRIENDLY AND PORTABLE PACKAGING SOLUTIONS IS ENHANCING PRODUCT APPEAL
4.2. PESTLE ANALYSIS
4.2.1. POLITICAL
4.2.2. ECONOMICAL
4.2.3. SOCIAL
4.2.4. TECHNOLOGICAL
4.2.5. LEGAL
4.2.6. ENVIRONMENTAL
4.3. PORTER'S FIVE FORCES ANALYSIS
4.3.1. BUYERS POWER
4.3.2. SUPPLIERS POWER
4.3.3. SUBSTITUTION
4.3.4. NEW ENTRANTS
4.3.5. INDUSTRY RIVALRY
4.4. GROWTH PROSPECT MAPPING FOR CHINA
4.5. MARKET MATURITY ANALYSIS
4.6. MARKET CONCENTRATION ANALYSIS
4.7. VALUE CHAIN ANALYSIS
4.7.1. RAW MATERIAL PROCUREMENT
4.7.2. MANUFACTURING AND PROCESSING
4.7.3. DISTRIBUTION AND LOGISTICS
4.7.4. MARKETING AND CONSUMER ENGAGEMENT
4.8. KEY BUYING CRITERIA
4.8.1. NUTRITIONAL VALUE AND SAFETY
4.8.2. TASTE AND TEXTURE SUITABILITY
4.8.3. CONVENIENCE AND PACKAGING
4.8.4. PRICE AND BRAND REPUTATION
5. MARKET BY CATEGORY (IN TERMS OF REVENUE: $ MILLION & IN TERMS OF VOLUME: KILOTONS)
5.1. DRIED BABY FOOD
5.2. PREPARED BABY FOOD
5.3. OTHER BABY FOOD
5.4. MILK FORMULA
5.4.1. STANDARD MILK FORMULA
5.4.2. FOLLOW-ON MILK FORMULA
5.4.3. GROWING-UP MILK FORMULA
5.4.4. SPECIAL BABY MILK FORMULA
6. MARKET BY DISTRIBUTION CHANNEL
6.1. RETAIL OFFLINE
6.2. RETAIL E-COMMERCE
7. COMPETITIVE LANDSCAPE
7.1. KEY STRATEGIC DEVELOPMENTS
7.1.1. MERGERS & ACQUISITIONS
7.1.2. PRODUCT LAUNCHES & DEVELOPMENTS
7.1.3. PARTNERSHIPS & AGREEMENTS
7.1.4. BUSINESS EXPANSIONS & DIVESTITURES
7.2. MARKET SHARE ANALYSIS
7.3. BRAND SHARE ANALYSIS
7.4. COMPANY PROFILES
7.4.1. HEILONGJIANG FEIHE DAIRY CO LTD
7.4.1.1. COMPANY OVERVIEW
7.4.1.2. PRODUCT PORTFOLIO
7.4.1.3. STRENGTHS & CHALLENGES
7.4.2. NUTRICIA NUTRITIONALS CO LTD
7.4.2.1. COMPANY OVERVIEW
7.4.2.2. PRODUCT PORTFOLIO
7.4.2.3. STRENGTHS & CHALLENGES
7.4.3. INNER MONGOLIA YILI INDUSTRIAL GROUP CO LTD
7.4.3.1. COMPANY OVERVIEW
7.4.3.2. PRODUCT PORTFOLIO
7.4.3.3. STRENGTHS & CHALLENGES
7.4.4. ROYAL FRIESLANDCAMPINA NV
7.4.4.1. COMPANY OVERVIEW
7.4.4.2. PRODUCT PORTFOLIO
7.4.4.3. STRENGTHS & CHALLENGES
7.4.5. SHIJIAZHUANG JUNLEBAO MILK CO LTD
7.4.5.1. COMPANY OVERVIEW
7.4.5.2. PRODUCT PORTFOLIO
7.4.5.3. STRENGTHS & CHALLENGES
7.4.6. SHANGHAI WYETH NUTRITIONAL CO LTD
7.4.6.1. COMPANY OVERVIEW
7.4.6.2. PRODUCT PORTFOLIO
7.4.6.3. STRENGTHS & CHALLENGES
7.4.7. NESTLE (CHINA) LTD
7.4.7.1. COMPANY OVERVIEW
7.4.7.2. PRODUCT PORTFOLIO
7.4.7.3. STRENGTHS & CHALLENGES
7.4.8. MEAD JOHNSON (GUANGZHOU) LTD
7.4.8.1. COMPANY OVERVIEW
7.4.8.2. PRODUCT PORTFOLIO
7.4.8.3. STRENGTHS & CHALLENGES
7.4.9. HEALTH AND HAPPINESS (H&H) INTERNATIONAL HOLDINGS LTD
7.4.9.1. COMPANY OVERVIEW
7.4.9.2. PRODUCT PORTFOLIO
7.4.9.3. STRENGTHS & CHALLENGES
7.4.10. A2 MILK TRADING (SHANGHAI) CO LTD
7.4.10.1. COMPANY OVERVIEW
7.4.10.2. PRODUCT PORTFOLIO
7.4.10.3. STRENGTHS & CHALLENGES
LIST OF TABLES
TABLE 1: MARKET SNAPSHOT - BABY FOOD PRODUCTS
TABLE 2: COUNTRY SNAPSHOT - CHINA
TABLE 3: CHINA BABY FOOD PRODUCTS MARKET, HISTORICAL YEARS, 2018-2023 (IN $ MILLION)
TABLE 4: CHINA BABY FOOD PRODUCTS MARKET, FORECAST YEARS, 2025-2032 (IN $ MILLION)
TABLE 5: CHINA BABY FOOD PRODUCTS MARKET, HISTORICAL YEARS, 2018-2023 (IN KILOTONS)
TABLE 6: CHINA BABY FOOD PRODUCTS MARKET, FORECAST YEARS, 2025-2032 (IN KILOTONS)
TABLE 7: CHINA BABY FOOD PRODUCTS MARKET, BY CATEGORY, HISTORICAL YEARS, 2018-2023 (IN $ MILLION)
TABLE 8: CHINA BABY FOOD PRODUCTS MARKET, BY CATEGORY, FORECAST YEARS, 2025-2032 (IN $ MILLION)
TABLE 9: CHINA BABY FOOD PRODUCTS MARKET, BY CATEGORY, HISTORICAL YEARS, 2018-2023 (IN KILOTONS)
TABLE 10: CHINA BABY FOOD PRODUCTS MARKET, BY CATEGORY, FORECAST YEARS, 2025-2032 (IN KILOTONS)
TABLE 11: CHINA BABY FOOD PRODUCTS MARKET, BY MILK FORMULA, HISTORICAL YEARS, 2018-2023 (IN $ MILLION)
TABLE 12: CHINA BABY FOOD PRODUCTS MARKET, BY MILK FORMULA, FORECAST YEARS, 2025-2032 (IN $ MILLION)
TABLE 13: CHINA BABY FOOD PRODUCTS MARKET, BY DISTRIBUTION CHANNEL, HISTORICAL YEARS, 2018-2023 (IN $ MILLION)
TABLE 14: CHINA BABY FOOD PRODUCTS MARKET, BY DISTRIBUTION CHANNEL, FORECAST YEARS, 2025-2032 (IN $ MILLION)
TABLE 15: LIST OF MERGERS & ACQUISITIONS
TABLE 16: LIST OF PRODUCT LAUNCHES & DEVELOPMENTS
TABLE 17: LIST OF PARTNERSHIPS & AGREEMENTS
TABLE 18: LIST OF BUSINESS EXPANSIONS & DIVESTITURES
LIST OF FIGURES
FIGURE 1: KEY MARKET TRENDS
FIGURE 2: PORTER'S FIVE FORCES ANALYSIS
FIGURE 3: GROWTH PROSPECT MAPPING FOR CHINA
FIGURE 4: MARKET MATURITY ANALYSIS
FIGURE 5: MARKET CONCENTRATION ANALYSIS
FIGURE 6: VALUE CHAIN ANALYSIS
FIGURE 7: KEY BUYING CRITERIA
FIGURE 8: CHINA BABY FOOD PRODUCTS MARKET, GROWTH POTENTIAL, BY CATEGORY, IN 2024
FIGURE 9: CHINA BABY FOOD PRODUCTS MARKET, BY DRIED BABY FOOD, 2025-2032 (IN $ MILLION)
FIGURE 10: CHINA BABY FOOD PRODUCTS MARKET, BY PREPARED BABY FOOD, 2025-2032 (IN $ MILLION)
FIGURE 11: CHINA BABY FOOD PRODUCTS MARKET, BY OTHER BABY FOOD, 2025-2032 (IN $ MILLION)
FIGURE 12: CHINA BABY FOOD PRODUCTS MARKET, BY MILK FORMULA, 2025-2032 (IN $ MILLION)
FIGURE 13: CHINA BABY FOOD PRODUCTS MARKET, GROWTH POTENTIAL, BY MILK FORMULA, IN 2024
FIGURE 14: CHINA BABY FOOD PRODUCTS MARKET, BY STANDARD MILK FORMULA, 2025-2032 (IN $ MILLION)
FIGURE 15: CHINA BABY FOOD PRODUCTS MARKET, BY FOLLOW-ON MILK FORMULA, 2025-2032 (IN $ MILLION)
FIGURE 16: CHINA BABY FOOD PRODUCTS MARKET, BY GROWING-UP MILK FORMULA, 2025-2032 (IN $ MILLION)
FIGURE 17: CHINA BABY FOOD PRODUCTS MARKET, BY SPECIAL BABY MILK FORMULA, 2025-2032 (IN $ MILLION)
FIGURE 18: CHINA BABY FOOD PRODUCTS MARKET, GROWTH POTENTIAL, BY DISTRIBUTION CHANNEL, IN 2024
FIGURE 19: CHINA BABY FOOD PRODUCTS MARKET, BY RETAIL OFFLINE, 2025-2032 (IN $ MILLION)
FIGURE 20: CHINA BABY FOOD PRODUCTS MARKET, BY RETAIL E-COMMERCE, 2025-2032 (IN $ MILLION)
FIGURE 21: CHINA BABY FOOD PRODUCTS MARKET - MARKET SHARE ANALYSIS, 2023 & 2024 (IN %)
FIGURE 22: CHINA BABY FOOD PRODUCTS MARKET - BRAND SHARE ANALYSIS, 2023 & 2024 (IN %)
- Not Sure / Need Reassuring
- Confirm Content
-
Content is provided by our partners and every effort is made to make Market Report details as clear as possible. If you are not sure the exact content you require is included in this study you can Contact us to double check. To do this you can:
Use the ‘? ASK A QUESTION’ below the license / prices and to the right of this box. This will come directly to our team who will work on dealing with your request as soon as possible.
Write to directly on support@scotts-international.com with details. Please include as much information as possible including the name of report or link so our staff will be able to work on you request.
Telephone us directly on 0048 603 394 346 and an experienced member of team will be on hand to answer.
-
- Sample Pages
-
With the vast majority of our partners we can obtain Sample Pages to support your decision. This is something we can arrange without revealing your personal details.
It is important to note that we will not be able to provide you the exact data or statistics such as Market Size and Forecasts. Sample pages usually confirm the layout or the Categories included in Charts and Graphs, excluding specific data.
To ask for Sample Pages by contact us through ‘? ASK A QUESTION’, support@scotts-international.com, or by telephoning 0048 603 394 346.
-
- Check for Alternatives
-
Whilst we try to make our online platform as easy to use as possible there is always the possibility that a better alternative has not been found in your search.
To avoid this possibility Contact us through ‘? ASK A QUESTION’, support@scotts-international.com, or by telephoning 0048 603 394 346 and a Senior Team Member can review your requirements and send a list of possibilities with opinions and recommendations.
-
- Confirm Content
- Prices / Formats / Delivery
- Prices
-
All prices are set by our partners and should be exactly the same as those listed on their own websites. We work on a Revenue share basis ensuring that you never pay more than what is offered elsewhere.
Should you find the price cheaper on another platform we recommend you to Contact us as we should be able to match this price. You can Contact us though through ‘? ASK A QUESTION’, support@scotts-international.com, or by telephoning 0048 603 394 346.
-
- Discounts
-
As we work in close partnership with our Partners from time to time we can secure discounts and assist with negotiations, this is part of our personalised service to you.
Discounts can sometimes be arranged for speedily placed orders; multiple report purchases or Higher License purchases.
To check if a Discount is possible please Contact our experienced team through ‘? ASK A QUESTION’, support@scotts-international.com, or by telephoning 0048 603 394 346.
-
- Available Currencies
-
Most Market Reports on our platform are listed in USD or EURO based on the wishes of our Partners. To avoid currency fluctuations and potential price differentiations we do not offer the possibility to change the currency online.
Should you wish to pay in a different currency to that advertised online we do accept payments in USD, EURO, GBP and PLN. The price will be calculated based on the relevant exchange rate taken from our National Bank.
To pay in a different above currency to that advertised online please Contact our team and a quotation will be sent within a couple of hours with payment details.
-
- Licenses
-
License options vary from Partner to Partner as is usually based on the number of Users that will benefitting from the report. It is very important that License ordered is not breached as this could have potential negative consequences for you individually or your employer.
If you have questions or need confirmation about the specific license we recommend you to Contact us and a detailed explanation will be provided.
-
- Global Site License
-
The Global Site License is the most comprehensive license available. By selecting this license, the Market Report can be shared with other ‘Allowed Users’ and any other member of staff from the same organisation regardless of geographic location.
It is important to note that this may exclude Parent Companies or Subsidiaries.
If you have questions or need confirmation about the specific license we recommend you to Contact us and a detailed explanation will be provided.
-
- Formats
-
The most common format is PDF, however in certain circumstances data may be present in Excel format or Online, especially in the case of Database or Directories. In addition, for certain higher license options a CD may also be provided.
If you have questions or need clarification about the specific formats we recommend you to Contact us and a detailed explanation will be provided.
-
- Delivery
-
Delivery is fulfilled by our partners directly. Once an order has been placed we inform the partner by sharing the delivery email details given in the order process.
Delivery is usually made within 24 hours of an order being placed, however it may take longer should your order be placed prior to the weekend or if otherwise specified on the Market Report details page. Additionally, if details have been not fully completed in the Order process a delay in delivery is possible.
If a delay in delivery is expected you will be informed about it immediately.
-
- Shipping Charges
-
As most Market Reports are delivered in PDF format we almost never have to add additional Shipping Charges. If, however you are ordering a Higher License service or a specific delivery format (e.g. CD version) charges may apply.
If you are concerned about additional Shipping Charges we recommend you to Contact us to double check.
-
- Prices
- Ordering
- By Credit Card
-
We work in Partnership with PayU to ensure payments are made securely in a fast and effortless way. PayU is the e-payments division of Naspers.
Naspers operates in over 133 International Markets and ranks 3rd Globally in terms of the number of e-commerce customers served.
For more information on PayU please visit: https://www.payu.pl/en/about-us
-
- By Money Transfer
-
If you require an invoice prior to payment, this is possible. To ensure a speedy delivery of the Market Report we require all relevant company details and you agree to maximum payment terms of 30 days from receipt of order.
With our regular clients deliver of the Market Report can be made prior to receiving payment, however in some circumstances we may ask for payment to be received before arranging for the Market Report to be delivered.
-
- By Credit Card
- Security
- Website security
-
We have specifically partnered with leading International companies to protect your privacy by using different technologies and processes to ensure security.
Everything submitted to Scotts International is encrypted via SSL (Secure Socket Layer) and all personal information provided to Scotts International is stored on computer systems with limited access in controlled environments.
-
- Credit Card Security
-
We partner with PayU (https://www.payu.pl/en/about-us) to ensure all credit card payments are made securely in a fast and effortless way.
PayU offers 250+ various payment channels and eWallet services across 4 continents allowing buyers to pay electronically, whether on a computer or a mobile device.
-
- Website security