Please Wait.....
Report
Carbonated Soft Drinks - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2025 - 2030)
Market Report I 2025-04-28 I 391 Pages I Mordor Intelligence
The Carbonated Soft Drinks Market size is estimated at 358.2 billion USD in 2025, and is expected to reach 453.1 billion USD by 2030, growing at a CAGR of 4.81% during the forecast period (2025-2030).
Diversification of product launches, such as low and zero-calorie drinks, is driving the market growth
- Standard cola dominated the global carbonated beverage market, surpassing other variants. From 2018 to 2023, the standard cola market witnessed a robust CAGR of 3.33% by value. This growth can be attributed to the strong consumer demand for these beverages, primarily driven by renowned brands like Coca-Cola and Pepsi. These industry giants consistently allocate substantial resources to marketing and advertising, bolstering their market presence.
- The demand for diet cola is rapidly increasing, fueled by rising consumption worldwide. As consumers increasingly opt for lower-sugar options, carbonated soft drink (CSD) manufacturers are diversifying their portfolios. They are introducing low- and zero-calorie variants, along with a range of flavors, to tap into this growing trend. In February 2023, PepsiCo unveiled a caffeine-free lemon-lime soda, branded Starry Lemon & Lime, in both regular and zero-sugar versions. The company announced its wide availability across US retailers and food service outlets. Similarly, in January 2023, Pepsi introduced an enhanced iteration of its Pepsi Zero Sugar, featuring a revamped sweetener system for a more invigorating flavor profile.
- Fruit-flavored carbonated beverages are poised to witness the highest CAGR of 4.94% by value during 2024-2030. These sodas, often crafted with natural sweeteners and low or no-calorie formulations, align with consumers' growing health consciousness. The rising preference for natural ingredients and a desire for diverse taste options are expected to fuel the demand for these fruit-flavored, natural sweetener-infused sodas in the coming years.
Carbonated soft drinks, globally, are increasingly incorporating health attributes and ingredients that resonate with consumer preferences
- From 2019 to 2023, the global carbonated soft drinks market witnessed a robust 14.68% growth in value. This surge was primarily fueled by a rising consumer inclination toward healthier food options and a deliberate shift in ingredient choices by manufacturers. Consequently, the market saw the emergence of products like sugar-free, organic, and diet colas, gaining popularity as healthier alternatives. Notably, a diverse range of flavors and the association of certain brands with health benefits further bolstered this segment's growth. In 2023, Bisleri, a prominent brand, introduced four new variants, spanning fizzy cola, orange, and jeera flavors, under its sub-brands Rev, Pop, and Spyci Jeera. Similarly, in 2022, PepsiCo. unveiled Nitro Pepsi, a nitrogen-infused cola with a milder taste than traditional soft drinks.
- Throughout the study period, North America held the lion's share of the market, and this dominance is projected to continue, with an expected growth rate of 13.40% from 2023 to 2027. The region's affinity for carbonated soft drinks is deeply rooted in its traditional consumption patterns, often paired with meals. Notably, major fast-food chains like McDonald's and Domino's Pizza have ingrained soft drink orders into their affordable meal plans, further solidifying this preference.
- Africa is poised to be the fastest-growing market for carbonated soft drinks, with a projected value CAGR of 8.12%. The region's consumers are drawn to the wide array of soft drink offerings from various brands, with taste preferences playing a pivotal role. Notably, products with lower sugar and caffeine content are particularly favored in this region.
Global Carbonated Soft Drinks Market Trends
Carbonated soft drinks, globally, are increasingly incorporating health attributes and ingredients that resonate with consumer preferences
- The frequency of consumption of carbonated soft drinks is influenced by multiple factors such as taste preferences, convenience, cultural norms, health considerations and demographic factors. The highest consumption of soft drinks is in the Americas, followed by Europe and Asia Pacific. In the Americas, the average person consumes 152 liters of soft drinks per year. In Europe, the average is 91 liters per year, and in Asia Pacific, it is 62 liters per year.
- The growing demand for clean-label, gluten-free, low-calorie, and low-carb products led to the growth of the low-calorie carbonated beverages market. The growth in the overall functional beverage market and increasing health consciousness among consumers have fuelled the growth of low-calorie carbonated soft drinks. Packaging is another key product attribute that affects consumer perception. The design, size and functionality of soda packaginhg is influencing purchasing decisions with eye-catching labels and vibrant colors.
- Price sensititivy is an important parameter that influences the carbonated soft drinks market as they are often considered affordable indulgences with relatively low price sensitivity among consumers. Rapid urbanization is another key factor behind the significant market growth globally. The global urbanization rate was 57% in 2022. The population living in large urban areas in the country has increased constantly supporting the gorwth of carbonated soft drinks.
- Higher demand for low calories and sugar free alternatives has risen among consumers globally due to health effects of high sugar intake and consumption diabetes and obesity. Around 13% of adults in the world are obese, and 39% of adults are overweight. Another factor shaping the current market scenario is the implemenation of regulatory measures aimed at reducing sugar consumption. Governments across regions are introducing taxes on sugary beverages and implementing labelling requirements accordingly.
Carbonated Soft Drinks Industry Overview
The Carbonated Soft Drinks Market is fragmented, with the top five companies occupying 19.94%. The major players in this market are Asahi Group Holdings, Ltd., Keurig Dr Pepper, Inc., PepsiCo, Inc., Suntory Holdings Limited and The Coca-Cola Company (sorted alphabetically).
Additional Benefits:
- The market estimate (ME) sheet in Excel format
- 3 months of analyst support
1 EXECUTIVE SUMMARY & KEY FINDINGS
2 REPORT OFFERS
3 INTRODUCTION
3.1 Study Assumptions & Market Definition
3.2 Scope of the Study?
3.3 Research Methodology
4 KEY INDUSTRY TRENDS
4.1 Consumer Buying Behaviour
4.2 Innovations
4.3 Brand Share Analysis
4.4 Regulatory Framework
5 MARKET SEGMENTATION (includes market size in Value in USD and Volume, Forecasts up to 2030 and analysis of growth prospects)
5.1 Soft Drink Type
5.1.1 Diet Cola
5.1.2 Fruit Flavored Carbonates
5.1.3 Standard Cola
5.1.4 Other Types
5.2 Packaging Type
5.2.1 Disposable Cups
5.2.2 Glass Bottles
5.2.3 Metal Can
5.2.4 PET Bottles
5.3 Distribution Channel
5.3.1 Off-trade
5.3.1.1 Convenience Stores
5.3.1.2 Online Retail
5.3.1.3 Supermarket/Hypermarket
5.3.1.4 Others
5.3.2 On-trade
5.4 Region
5.4.1 Africa
5.4.1.1 Egypt
5.4.1.2 Nigeria
5.4.1.3 South Africa
5.4.1.4 Rest of Africa
5.4.2 Asia-Pacific
5.4.2.1 Australia
5.4.2.2 China
5.4.2.3 India
5.4.2.4 Indonesia
5.4.2.5 Japan
5.4.2.6 Malaysia
5.4.2.7 South Korea
5.4.2.8 Thailand
5.4.2.9 Vietnam
5.4.2.10 Rest of Asia-Pacific
5.4.3 Europe
5.4.3.1 Belgium
5.4.3.2 France
5.4.3.3 Germany
5.4.3.4 Italy
5.4.3.5 Netherlands
5.4.3.6 Russia
5.4.3.7 Spain
5.4.3.8 Turkey
5.4.3.9 United Kingdom
5.4.3.10 Rest of Europe
5.4.4 Middle East
5.4.4.1 Qatar
5.4.4.2 Saudi Arabia
5.4.4.3 United Arab Emirates
5.4.4.4 Rest of Middle East
5.4.5 North America
5.4.5.1 Canada
5.4.5.2 Mexico
5.4.5.3 United States
5.4.5.4 Rest of North America
5.4.6 South America
5.4.6.1 Argentina
5.4.6.2 Brazil
5.4.6.3 Rest of South America
6 COMPETITIVE LANDSCAPE
6.1 Key Strategic Moves
6.2 Market Share Analysis
6.3 Company Landscape
6.4 Company Profiles
6.4.1 Asahi Group Holdings, Ltd.
6.4.2 Britvic PLC
6.4.3 Hangzhou Wahaha Group Co., Ltd.
6.4.4 Keurig Dr Pepper, Inc.
6.4.5 Kirin Holdings Company, Limited
6.4.6 National Beverage Corp.
6.4.7 Nongfu Spring Co., Ltd.
6.4.8 PepsiCo, Inc.
6.4.9 PT. Anggada Putra Rekso Mulia
6.4.10 Rauch Fruchtsafte GmbH & Co OG
6.4.11 Refresco Group BV
6.4.12 Suntory Holdings Limited
6.4.13 Thai Beverages PCL
6.4.14 The Coca-Cola Company
6.4.15 Tingyi (Cayman Islands) Holding Corporation
7 KEY STRATEGIC QUESTIONS FOR SOFT DRINK CEOS
8 APPENDIX
8.1 Global Overview
8.1.1 Overview
8.1.2 Porter's Five Forces Framework
8.1.3 Market Dynamics (DROs)
8.2 Sources & References
8.3 List of Tables & Figures
8.4 Primary Insights
8.5 Data Pack
8.6 Glossary of Terms
- Not Sure / Need Reassuring
- Confirm Content
-
Content is provided by our partners and every effort is made to make Market Report details as clear as possible. If you are not sure the exact content you require is included in this study you can Contact us to double check. To do this you can:
Use the ‘? ASK A QUESTION’ below the license / prices and to the right of this box. This will come directly to our team who will work on dealing with your request as soon as possible.
Write to directly on support@scotts-international.com with details. Please include as much information as possible including the name of report or link so our staff will be able to work on you request.
Telephone us directly on 0048 603 394 346 and an experienced member of team will be on hand to answer.
-
- Sample Pages
-
With the vast majority of our partners we can obtain Sample Pages to support your decision. This is something we can arrange without revealing your personal details.
It is important to note that we will not be able to provide you the exact data or statistics such as Market Size and Forecasts. Sample pages usually confirm the layout or the Categories included in Charts and Graphs, excluding specific data.
To ask for Sample Pages by contact us through ‘? ASK A QUESTION’, support@scotts-international.com, or by telephoning 0048 603 394 346.
-
- Check for Alternatives
-
Whilst we try to make our online platform as easy to use as possible there is always the possibility that a better alternative has not been found in your search.
To avoid this possibility Contact us through ‘? ASK A QUESTION’, support@scotts-international.com, or by telephoning 0048 603 394 346 and a Senior Team Member can review your requirements and send a list of possibilities with opinions and recommendations.
-
- Confirm Content
- Prices / Formats / Delivery
- Prices
-
All prices are set by our partners and should be exactly the same as those listed on their own websites. We work on a Revenue share basis ensuring that you never pay more than what is offered elsewhere.
Should you find the price cheaper on another platform we recommend you to Contact us as we should be able to match this price. You can Contact us though through ‘? ASK A QUESTION’, support@scotts-international.com, or by telephoning 0048 603 394 346.
-
- Discounts
-
As we work in close partnership with our Partners from time to time we can secure discounts and assist with negotiations, this is part of our personalised service to you.
Discounts can sometimes be arranged for speedily placed orders; multiple report purchases or Higher License purchases.
To check if a Discount is possible please Contact our experienced team through ‘? ASK A QUESTION’, support@scotts-international.com, or by telephoning 0048 603 394 346.
-
- Available Currencies
-
Most Market Reports on our platform are listed in USD or EURO based on the wishes of our Partners. To avoid currency fluctuations and potential price differentiations we do not offer the possibility to change the currency online.
Should you wish to pay in a different currency to that advertised online we do accept payments in USD, EURO, GBP and PLN. The price will be calculated based on the relevant exchange rate taken from our National Bank.
To pay in a different above currency to that advertised online please Contact our team and a quotation will be sent within a couple of hours with payment details.
-
- Licenses
-
License options vary from Partner to Partner as is usually based on the number of Users that will benefitting from the report. It is very important that License ordered is not breached as this could have potential negative consequences for you individually or your employer.
If you have questions or need confirmation about the specific license we recommend you to Contact us and a detailed explanation will be provided.
-
- Global Site License
-
The Global Site License is the most comprehensive license available. By selecting this license, the Market Report can be shared with other ‘Allowed Users’ and any other member of staff from the same organisation regardless of geographic location.
It is important to note that this may exclude Parent Companies or Subsidiaries.
If you have questions or need confirmation about the specific license we recommend you to Contact us and a detailed explanation will be provided.
-
- Formats
-
The most common format is PDF, however in certain circumstances data may be present in Excel format or Online, especially in the case of Database or Directories. In addition, for certain higher license options a CD may also be provided.
If you have questions or need clarification about the specific formats we recommend you to Contact us and a detailed explanation will be provided.
-
- Delivery
-
Delivery is fulfilled by our partners directly. Once an order has been placed we inform the partner by sharing the delivery email details given in the order process.
Delivery is usually made within 24 hours of an order being placed, however it may take longer should your order be placed prior to the weekend or if otherwise specified on the Market Report details page. Additionally, if details have been not fully completed in the Order process a delay in delivery is possible.
If a delay in delivery is expected you will be informed about it immediately.
-
- Shipping Charges
-
As most Market Reports are delivered in PDF format we almost never have to add additional Shipping Charges. If, however you are ordering a Higher License service or a specific delivery format (e.g. CD version) charges may apply.
If you are concerned about additional Shipping Charges we recommend you to Contact us to double check.
-
- Prices
- Ordering
- By Credit Card
-
We work in Partnership with PayU to ensure payments are made securely in a fast and effortless way. PayU is the e-payments division of Naspers.
Naspers operates in over 133 International Markets and ranks 3rd Globally in terms of the number of e-commerce customers served.
For more information on PayU please visit: https://www.payu.pl/en/about-us
-
- By Money Transfer
-
If you require an invoice prior to payment, this is possible. To ensure a speedy delivery of the Market Report we require all relevant company details and you agree to maximum payment terms of 30 days from receipt of order.
With our regular clients deliver of the Market Report can be made prior to receiving payment, however in some circumstances we may ask for payment to be received before arranging for the Market Report to be delivered.
-
- By Credit Card
- Security
- Website security
-
We have specifically partnered with leading International companies to protect your privacy by using different technologies and processes to ensure security.
Everything submitted to Scotts International is encrypted via SSL (Secure Socket Layer) and all personal information provided to Scotts International is stored on computer systems with limited access in controlled environments.
-
- Credit Card Security
-
We partner with PayU (https://www.payu.pl/en/about-us) to ensure all credit card payments are made securely in a fast and effortless way.
PayU offers 250+ various payment channels and eWallet services across 4 continents allowing buyers to pay electronically, whether on a computer or a mobile device.
-
- Website security