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Report
Captive Portal Market by Offering (Platforms and Services), End Use (Travel & Transportation, Hospitality & Leisure, Coworking Spaces, Shopping Malls & Retail Outlets, Entertainment, ISPs) - Global Forecast to 2030
Market Report I 2025-05-19 I 258 Pages I MarketsandMarkets
MarketsandMarkets: The captive portal market is estimated at USD 1.15 billion in 2025 and is expected to reach USD 2.20 billion by 2030 at a CAGR of 13.9%. The growing need for superior user experience and individual interaction in public and guest Wi-Fi ecosystems stimulates the captive portal market. Modern businesses know that the captive portal is no longer just a gatekeeper for network access, but an important point of contact with customers and guests. Customers nowadays expect a seamless and intuitive onboarding process and typically prefer simplified login methods such as social media integration or one-click access on subsequent visits. The expectation pushes businesses to implement captive portal platforms that allow customizable and branded landing pages for a coherent and engaging user interface.
Moreover, businesses are using captive portals to provide personalized content, offers, and information to customers based on their demographics, locations, or past interactions. This ability converts the required access step into a valuable marketing opportunity, improving customer satisfaction, which may lead to revenue.
"The service providers segment will witness the fastest growth during the forecast period" Services consist of both professional and managed services. Captive portal services enable organizations to offload the complexities of managing guest and public network access, allowing them to concentrate on their core business activities and ultimately boost productivity. Captive portal platform access and related infrastructure services are often provided through a subscription-based pricing model. Professional services are offered by specialists, experts, and professionals who provide support to businesses. These services include survey, analysis, and consulting, network planning, design, and implementation, as well as training, support, and maintenance services. Companies also offer design and installation services for cost-effective and secure deployment and management of networks across Wi-Fi infrastructures. Managed Service Providers (MSPs) provide complementary services for marketing captive portals and remotely manage clients' IT infrastructure and systems for backup and recovery of business-critical data. 24x7 remote monitoring of Wi-Fi networks for commercial clients helps them overcome budget constraints and technical expertise challenges.
"The travel & transportation segment is expected to have the second-largest market size during the forecast period" Public locations such as airports, train stations, bus terminals, and transportation hubs often use captive portals to provide Wi-Fi connectivity to travelers. Captive portals are designed to identify users and regulate their internet access. When users connect to a Wi-Fi network with a captive portal, they are redirected to a dedicated webpage called the captive portal page. This page provides users with options such as logging in with their credentials, accepting the terms and conditions, or providing necessary information. The demand for Wi-Fi has led to the growth of the captive portal market. Wi-Fi is used in the travel and transportation industry for effective communication, real-time tracking, and transportation. These spaces include airports, railway stations, bus stations, ports, and subways, which can be confusing for travelers to navigate. Captive portals offer information related to safe and simple routes, reducing waiting times. The development of intelligent transportation solutions has increased the demand for cloud Wi-Fi services. Passengers can conveniently purchase tickets, select seats, complete checking procedures, or modify their bookings through captive portals, reducing the need for manual intervention and enhancing the customer experience. Captive portals also offer an opportunity for travel and transportation companies to engage in advertising and revenue generation. Companies can display targeted advertisements on captive portal pages by analyzing user data and behavior. These advertisements can promote various services, retail outlets, local businesses, or partner offerings relevant to passengers. Companies can create additional revenue streams and offset operational costs by leveraging captive portals for advertising and monetizing their captive portal infrastructure.
"Asia Pacific is expected to record the highest growth rate during the forecast period"
The captive portal market in the Asia Pacific region is growing at a high rate because of fast digitalization in several sectors and the growing need for efficient internet connections in public and commercial zones. The growth of the middle class and a young, tech-savvy population in many Asia Pacific nations play a great role in the explosion of mobile devices and the expectation of immediate Wi-Fi. This need is especially pronounced in high-traffic areas such as airports, shopping malls, hotels, and learning institutions, where captive portals are critical for controlling network access and security. Moreover, the increasing number of digital services and online transactions requires secure authentication and data collection procedures, which, in turn, accelerates the deployment of complex captive portal solutions. The variety of economies and levels of tech maturity for the region presents unique opportunities for tailored captive portal offerings to address specific industry needs and user preferences, thus propelling the market's dynamic growth path.
Breakdown of primaries
The study contains insights from various industry experts, from solution vendors to Tier 1 companies. The break-up of the primaries is as follows:
- By Company Type: Tier 1 - 35%, Tier 2 - 39%, and Tier 3 - 26%
- By Designation: C-level -25%, D-level - 35%, and Others - 40%
- By Region: North America - 35%, Europe - 20%, Asia Pacific - 44%, Rest of the World - 1%
The major players in the captive portal market include Cisco (US), HPE Aruba Networking (US), Extreme Network (US), Arista (US), Purple (UK), Enea (Sweden), Boingo (US), Netgear (US), IronWifi (US), GlobalReach (UK), Cloud4Wi (US), Beonic (Australia), GoZone (US), Adentro (US), Anuvu (US), Spotipo (US), Nexnet Solutions (UAE), Performance Network (UK), Cloudi-Fi (France), WifiGem (Italy), Satcom Direct (US), Intelsat (US), Ray (Singapore), WatchGuard (US), Grandstream (US), Keenetic (Germany), Juniper (US), Fortinet (US), RUCKUS Networks (US), and ONE BCG (US). These players have adopted various growth strategies, such as partnerships, agreements, collaborations, product launches, enhancements, and acquisitions, to expand their captive portal market footprint.
Research Coverage
The market study covers the captive portal market size and the growth potential across different segments, including offerings, end uses, and regions. The offerings are sub-segmented into platforms and services. The end users studied under the captive portal market include travel & transportation, hospitality & leisure, coworking spaces, shopping malls & retail outlets, entertainment, and internet service providers, where travel & transportation are further segmented into airport, train station, cruise ships, and others. And hospitality & leisure are further segmented into hotels & resorts, restaurants & cafes, public spaces, and others. The regional analysis of the captive portal market covers North America, Europe, Asia Pacific, the Middle East & Africa, and Latin America.
Key Benefits of Buying the Report
The report will help market leaders and new entrants with information on the closest approximations of the global captive portal market's revenue numbers and subsegments. It will also help stakeholders understand the competitive landscape, gain insights, and plan suitable go-to-market strategies. Moreover, the report will provide insights for stakeholders to understand the market's pulse and provide them with information on key market drivers, restraints, challenges, and opportunities.
The report provides the following insights.
1. Analysis of key drivers (increasing demand of Wi-Fi monetization, marketing efforts through captive portal will drive the market growth, increasing demand for secure and controlled access to Wi-Fi networks), restraints (compliance with privacy regulations to be restraint in captive portal market), opportunities (captive portal to help wi-fi analytics to get more customer insights, captive portals to offer valuable opportunities for targeted marketing), and challenges (bandwidth hogging to impact demand for captive portal, presence of fake or malicious captive portals to hinder growth of market) influencing the growth of the captive portal market
2. Product Development/Innovation: Detailed insights on upcoming technologies, research & development activities, and product & service launches in the captive portal market
3. Market Development: Comprehensive information about lucrative markets - the report analyzes the Captive portal market across various regions
4. Market Diversification: Exhaustive information about new products & services, untapped geographies, recent developments, and investments in the captive portal market
5. Competitive Assessment: In-depth assessment of market shares, growth strategies and service offerings of leading players like Cisco (US), HPE Aruba Networking (US), Extreme Network (US), Arista (US), Purple (UK), Enea (Sweden), Boingo (US), Netgear (US), IronWifi (US), GlobalReach (UK), Cloud4Wi (US), Beonic (Australia), GoZone (US), Adentro (US), Anuvu (US), Spotipo (US), Nexnet Solutions (UAE), Performance Network (UK), Cloudi-Fi (France), WifiGem (Italy), Satcom Direct (US), Intelsat (US), Ray (Singapore), WatchGuard (US), Grandstream (US), Keenetic (Germany), Juniper (US), Fortinet (US), RUCKUS Networks (US), and ONE BCG (US)
1 INTRODUCTION 28
1.1 STUDY OBJECTIVES 28
1.2 MARKET DEFINITION 28
1.3 STUDY SCOPE 29
1.3.1 MARKET SEGMENTATION 29
1.3.2 INCLUSIONS AND EXCLUSIONS 30
1.3.3 YEARS CONSIDERED 30
1.4 CURRENCY CONSIDERED 30
1.5 STAKEHOLDERS 31
1.6 SUMMARY OF CHANGES 31
2 RESEARCH METHODOLOGY 32
2.1 RESEARCH DATA 32
2.1.1 SECONDARY DATA 33
2.1.1.1 Secondary sources 33
2.1.2 PRIMARY DATA 33
2.1.2.1 Primary interviews with experts 34
2.1.2.2 Breakdown of primary profiles 34
2.1.2.3 Key industry insights 35
2.2 MARKET SIZE ESTIMATION 35
2.2.1 BOTTOM-UP APPROACH 36
2.2.2 TOP-DOWN APPROACH 38
2.2.3 CAPTIVE PORTAL MARKET ESTIMATION: DEMAND-SIDE ANALYSIS 39
2.3 DATA TRIANGULATION 40
2.4 FACTOR ANALYSIS 41
2.5 RESEARCH ASSUMPTIONS 41
2.6 LIMITATIONS 42
3 EXECUTIVE SUMMARY 43
4 PREMIUM INSIGHTS 46
4.1 CAPTIVE PORTAL MARKET OVERVIEW 46
4.2 CAPTIVE PORTAL MARKET, BY OFFERING 46
4.3 CAPTIVE PORTAL MARKET, BY END USE 47
4.4 NORTH AMERICA: CAPTIVE PORTAL MARKET, BY OFFERING AND END USE (2025) 47
4.5 ASIA PACIFIC: CAPTIVE PORTAL MARKET, BY OFFERING AND END USE (2025) 48
4.6 EUROPE: CAPTIVE PORTAL MARKET, BY OFFERING AND END USE (2025) 48
4.7 GEOGRAPHICAL SNAPSHOT OF CAPTIVE PORTAL MARKET 49
5 MARKET OVERVIEW AND INDUSTRY TRENDS 50
5.1 MARKET OVERVIEW 50
5.2 MARKET DYNAMICS 50
5.2.1 DRIVERS 51
5.2.1.1 Increasing demand for secure and controlled access to WiFi networks 51
5.2.1.2 Increasing demand for WiFi monetization 51
5.2.1.3 Increasing focus on marketing efforts through captive portal to drive market growth 51
5.2.2 RESTRAINTS 52
5.2.2.1 Compliance with privacy regulations 52
5.2.3 OPPORTUNITIES 52
5.2.3.1 Captive portal to help WiFi analytics to get more customer insights 52
5.2.3.2 Captive portals to offer valuable opportunities for targeted marketing 53
5.2.4 CHALLENGES 53
5.2.4.1 Bandwidth hogging to impact demand for captive portal 53
5.2.4.2 Presence of fake or malicious captive portals to hinder growth of market 53
5.3 BRIEF HISTORY OF CAPTIVE PORTAL 54
5.3.1 ORIGINS AND EARLY DEVELOPMENT (LATE 1990S - EARLY 2000S) 54
5.3.2 COMMERCIALIZATION AND STANDARDIZATION (MID 2000S - EARLY 2010S) 54
5.3.3 USER EXPERIENCE AND INTEGRATION ADVANCES (2010S) 54
5.3.4 CLOUD MANAGEMENT AND SECURITY-CENTRIC EVOLUTION (2020S - PRESENT) 55
5.4 CAPTIVE PORTAL MARKET: ECOSYSTEM ANALYSIS 55
5.4.1 PLATFORM PROVIDERS 57
5.4.2 SERVICE PROVIDERS 57
5.4.3 SYSTEM INTEGRATORS 57
5.4.4 NETWORK INFRASTRUCTURE PROVIDERS 57
5.4.5 INTERNET SERVICE PROVIDERS (ISPS) 57
5.4.6 END USERS 57
5.5 CASE STUDY ANALYSIS 58
5.5.1 USE CASE 1: TOTALENERGIES BOOSTS EFFICIENCY AND UX WITH
CLOUDI-FI GUEST WIFI 58
5.5.2 USE CASE 2: BEST WESTERN INSTALLED FAST AND COMPLIANT GUEST WIFI NETWORKS WITH PERFORMANCE NETWORK 59
5.5.3 USE CASE 3: MCDONALD'S BELGIUM PARTNERED WITH CISCO MERAKI, PURPLE, AND SOCIALSPOT TO PROVIDE GUEST WIFI TO VISITORS 60
5.5.4 USE CASE 4: CENTRALIZED WIFI MANAGEMENT FOR AAKASH WITH RAY 61
5.5.5 USE CASE 5: GLOBALREACH DEPLOYED HIGH-PERFORMANCE PUBLIC WIFI FOR LINKNYC 62
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5.6 VALUE CHAIN ANALYSIS 63
5.7 REGULATORY LANDSCAPE 64
5.7.1 KEY REGULATIONS 67
5.7.1.1 ISO/TC 184/SC 4 67
5.7.1.2 ISO/TC 184 67
5.7.1.3 General Personal Data Protection law (GPDP) 67
5.7.1.4 California Data Privacy Protection Act 67
5.7.1.5 GDPR 68
5.8 PRICING ANALYSIS 68
5.8.1 AVERAGE SELLING PRICE OF KEY PLAYERS, BY OFFERING 68
5.8.2 AVERAGE SELLING PRICE OF KEY PLAYERS, BY OFFERING 68
5.8.3 INDICATIVE PRICING ANALYSIS 70
5.9 TECHNOLOGY ANALYSIS 71
5.9.1 KEY TECHNOLOGIES 71
5.9.1.1 WiFi Authentication and Access Control 71
5.9.1.2 Data Analytics & Reporting Engines 71
5.9.1.3 Web Redirect Engines 71
5.9.1.4 Multi-access Edge Computing (MEC) 71
5.9.2 ADJACENT TECHNOLOGIES 71
5.9.2.1 Network Access Control (NAC) 71
5.9.2.2 Identity and Access Management (IAM) 71
5.9.2.3 Digital Experience Platform (DXP) 72
5.9.2.4 Advertising and Monetization Engines 72
5.9.2.5 Cybersecurity 72
5.9.3 COMPLEMENTARY TECHNOLOGIES 72
5.9.3.1 Internet of Things (IoT) 72
5.9.3.2 Generative AI and Analytics 72
5.10 PATENT ANALYSIS 72
5.11 PORTER'S FIVE FORCES ANALYSIS 75
5.11.1 THREAT OF NEW ENTRANTS 76
5.11.2 THREAT OF SUBSTITUTES 77
5.11.3 BARGAINING POWER OF BUYERS 77
5.11.4 BARGAINING POWER OF SUPPLIERS 77
5.11.5 INTENSITY OF COMPETITIVE RIVALRY 77
5.12 TRENDS AND DISRUPTIONS IMPACTING CUSTOMER'S BUSINESS 77
5.13 KEY STAKEHOLDERS AND BUYING CRITERIA 78
5.13.1 KEY STAKEHOLDERS IN BUYING PROCESS 78
5.13.2 BUYING CRITERIA 79
5.14 KEY CONFERENCES AND EVENTS, 2025 80
5.15 BEST PRACTICES IN CAPTIVE PORTAL MARKET 80
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5.16 TECHNOLOGY ROADMAP FOR CAPTIVE PORTAL MARKET 82
5.16.1 SHORT-TERM ROADMAP (2023 TO 2025) 82
5.16.2 MID-TERM ROADMAP (2026 TO 2028) 82
5.16.3 LONG-TERM ROADMAP (2029 TO 2030) 82
5.16.4 FUTURE OF WIFI ADVERTISING 83
5.17 DIFFERENT TYPES OF CLICK-TO-LOGIN PORTAL 83
5.17.1 USERNAME AND PASSWORD 83
5.17.2 SOCIAL MEDIA LOGIN 83
5.17.3 EMAIL VERIFICATION 83
5.17.4 SMS VERIFICATION 83
5.17.5 VOUCHER OR TICKET CODES 84
5.17.6 MAC ADDRESS AUTHENTICATION 84
5.17.7 SINGLE SIGN-ON (SSO) 84
5.18 INVESTMENT AND FUNDING SCENARIO 84
5.19 BUSINESS MODELS OF CAPTIVE PORTAL 85
5.19.1 CURRENT BUSINESS MODELS 85
5.19.2 EMERGING BUSINESS MODELS 85
5.20 IMPACT OF AI/GENERATIVE AI ON CAPTIVE PORTAL MARKET 86
5.20.1 USE CASES OF GENERATIVE AI IN CAPTIVE PORTAL 87
5.20.2 IMPACT OF GENERATIVE AI ON INTERCONNECTED AND ADJACENT ECOSYSTEMS 87
5.20.2.1 Personalized Access and Engagement Experience 88
5.20.2.2 Bridging Digital Experience Gap 88
5.20.2.3 Strengthening Identity and Access Security 88
5.20.2.4 Enabling AI-driven Data Monetization 88
5.20.2.5 Integration with Adjacent Martech and Adtech Platforms 89
5.20.2.6 Evolving Threat and Compliance Management 89
6 IMPACT OF 2025 US TARIFF - CAPTIVE PORTAL MARKET 90
6.1 INTRODUCTION 90
6.2 KEY TARIFF RATES 90
6.3 PRICE IMPACT ANALYSIS 91
6.4 IMPACT ON COUNTRY/REGION 92
6.4.1 US 92
6.4.2 EUROPE 93
6.4.3 APAC 94
6.5 IMPACT ON END-USE INDUSTRIES 94
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7 CAPTIVE PORTAL MARKET, BY OFFERING 96
7.1 INTRODUCTION 97
7.1.1 OFFERING: CAPTIVE PORTAL MARKET DRIVERS 97
7.2 PLATFORMS 98
7.2.1 ORGANIZATIONS TO ADOPT CAPTIVE PORTAL PLATFORMS TO PROVIDE AUTHORIZED WIFI ACCESS 98
7.3 SERVICES 99
7.3.1 TRAINING, SUPPORT, AND MAINTENANCE SERVICES TO ENABLE ENTERPRISES TO DESIGN AND DEPLOY CAPTIVE PORTALS 99
8 CAPTIVE PORTAL MARKET, BY END USE 100
8.1 INTRODUCTION 101
8.1.1 END USE: CAPTIVE PORTAL MARKET DRIVERS 101
8.2 TRAVEL & TRANSPORTATION 103
8.2.1 DEVELOPMENT OF INTELLIGENT TRANSPORTATION SOLUTIONS TO INCREASE DEMAND FOR CAPTIVE PORTALS 103
8.2.2 USE CASES 104
8.2.2.1 Showcasing multiple advertisements exclusively for specific brand 104
8.2.2.2 Offering WiFi services through customized captive portals 104
8.2.2.3 Creating, launching, and managing free community WiFi services for UK rail customers 104
8.2.2.4 3i Infotech to introduce Bharat Network to provide free WiFi services while implementing monetization strategy 105
8.2.3 AIRPORTS 106
8.2.4 TRAIN STATIONS 106
8.2.5 CRUISE SHIPS 107
8.2.6 OTHERS 108
8.3 HOSPITALITY & LEISURE 109
8.3.1 CAPTIVE PORTALS TO OFFER PERSONALIZED EXPERIENCE TO CUSTOMERS IN HOTELS, CAFES, AND RESTAURANTS 109
8.3.2 USE CASES 110
8.3.2.1 Checking quality and reliability of WiFi service for guests at Apartamentos Vista Club 110
8.3.2.2 Hotelinking to implement WiFiBot to provide comprehensive visibility over networks 110
8.3.2.3 Tyne & Wear Archives & Museums to deploy captive portal platform for proactive assistance to ensure visitors' secure and high-quality internet experience 111
8.3.2.4 GNI embarked on new site in Nottingham City center and approached performance networks to install their guest WiFi portal solution 111
8.3.2.5 Ramada Park Hall Wolverhampton Hotel and Spa successfully provided exceptional guest experience with performance network's WiFi marketing and registration service 111
8.3.3 HOTELS & RESORTS 112
8.3.4 RESTAURANTS & CAFES 113
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8.3.5 PUBLIC SPACES 114
8.3.6 OTHERS 115
8.4 COWORKING SPACES 116
8.4.1 RISING DEMAND FOR SECURE AND DEPENDABLE WIFI SOLUTIONS TO INCREASE DEMAND FOR CAPTIVE PORTAL 116
8.4.2 USE CASES 117
8.4.2.1 Integration of IronWiFi into coworking spaces to be game-changer for both operators and users 117
8.5 SHOPPING MALLS & RETAIL OUTLETS 117
8.5.1 ENHANCING CUSTOMER EXPERIENCE WITHIN THEIR PHYSICAL LOCATIONS 117
8.5.2 USE CASES 118
8.5.2.1 Prominent French luxury fashion brand to enhance guest WiFi experience in its physical stores 118
8.5.2.2 Cloudi-Fi's captive portal solution to be chosen by Systeme U to elevate customer experience in its extensive network of 1,500 stores 118
8.6 ENTERTAINMENT 119
8.6.1 CAPTIVE PORTALS TO BE IN DEMAND IN ENTERTAINMENT INDUSTRY TO ENHANCE CONNECTIVITY AND ENGAGE WITH AUDIENCES 119
8.6.2 USE CASES 120
8.6.2.1 GoZone to offer fans reliable and high-quality WiFi experience in stadium 120
8.7 INTERNET SERVICE PROVIDERS (ISPS) 120
8.7.1 CAPTIVE PORTALS TO ENHANCE CONNECTIVITY AND ENGAGE WITH AUDIENCES 120
8.7.2 USE CASES 121
8.7.2.1 Stl Tech WiFi solution to enable operators to offer seamless WiFi connectivity to their subscribers across public places 121
8.7.2.2 Spotipo captive portal solution to help ISPs to integrate two WiFi platforms and provide them with extra security and reporting functionality 121
8.8 OTHER END USES 121
8.8.1 CAPTIVE PORTALS TO PROVIDE SECURE AND CONTROLLED INTERNET ACCESS TO USERS 121
9 CAPTIVE PORTAL MARKET, BY REGION 123
9.1 INTRODUCTION 124
9.2 NORTH AMERICA 125
9.2.1 NORTH AMERICA: CAPTIVE PORTAL MARKET DRIVERS 125
9.2.2 NORTH AMERICA: MACROECONOMIC OUTLOOK 125
9.2.3 US 129
9.2.3.1 Presence of key market players to enhance growth of captive portal solutions 129
9.2.4 CANADA 131
9.2.4.1 Increase in number of cyberattacks to drive demand 131
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9.3 EUROPE 134
9.3.1 EUROPE: CAPTIVE PORTAL MARKET DRIVERS 135
9.3.2 EUROPE: MACROECONOMIC OUTLOOK 136
9.3.3 UK 139
9.3.3.1 Increased adoption of cloud-based services to drive growth 139
9.3.4 GERMANY 142
9.3.4.1 Significant adoption of smart devices in automobile industry to drive growth 142
9.3.5 ITALY 145
9.3.5.1 Deployment of captive portal to take valuable insights of customers about their travelling experience 145
9.3.6 SPAIN 146
9.3.6.1 Government initiatives to provide secure access to public WiFi 146
9.3.7 FRANCE 146
9.3.7.1 Rising need to provide secure and high-speed internet connectivity to customers to fuel demand 146
9.3.8 NORDIC 146
9.3.8.1 Managing internet usage and providing limited access to public WiFi to drive market 146
9.3.9 REST OF EUROPE 147
9.4 ASIA PACIFIC 147
9.4.1 ASIA PACIFIC: CAPTIVE PORTAL MARKET DRIVERS 148
9.4.2 ASIA PACIFIC: MACROECONOMIC OUTLOOK 149
9.4.3 CHINA 152
9.4.3.1 Demand for captive portal to increase to gather customer-related data 152
9.4.4 JAPAN 155
9.4.4.1 Managed WiFi networks to drive growth of market 155
9.4.5 INDIA 156
9.4.5.1 Bringing affordable and accessible internet connectivity to rural and remote regions of India 156
9.4.6 AUSTRALIA & NEW ZEALAND 159
9.4.6.1 Getting customer insights and offering customized services based on preferences 159
9.4.7 SOUTHEAST ASIA 159
9.4.7.1 Increasing need for secure WiFi networks to drive demand 159
9.4.8 REST OF ASIA PACIFIC 159
9.5 MIDDLE EAST & AFRICA 160
9.5.1 MIDDLE EAST & AFRICA: CAPTIVE PORTAL MARKET DRIVERS 160
9.5.2 MIDDLE EAST & AFRICA: MACROECONOMIC OUTLOOK 160
9.5.3 UAE 164
9.5.3.1 Building secure and strong WiFi sharing infrastructure 164
9.5.4 KSA 164
9.5.4.1 Providing secured and managed WiFi networks 164
9.5.5 SOUTH AFRICA 167
9.5.5.1 Implementing user authentication and logging mechanisms for WiFi networks 167
9.5.6 REST OF MIDDLE EAST & AFRICA 167
9.6 LATIN AMERICA 168
9.6.1 LATIN AMERICA: CAPTIVE PORTAL MARKET DRIVERS 168
9.6.2 LATIN AMERICA: MACROECONOMIC OUTLOOK 168
9.6.3 BRAZIL 172
9.6.3.1 Taking customer insights and developing new marketing strategies 172
9.6.4 MEXICO 175
9.6.4.1 Rising number of public WiFi to fuel demand for captive portals 175
9.6.5 REST OF LATIN AMERICA 175
10 COMPETITIVE LANDSCAPE 176
10.1 KEY PLAYER STRATEGIES/RIGHT TO WIN, 2022-2024 176
10.2 REVENUE ANALYSIS, 2020-2024 177
10.3 MARKET SHARE ANALYSIS, 2024 178
10.4 MARKET RANKING OF KEY PLAYERS IN CAPTIVE PORTAL MARKET, 2024 180
10.5 COMPANY EVALUATION MATRIX: KEY PLAYERS, 2024 180
10.5.1 STARS 180
10.5.2 EMERGING LEADERS 180
10.5.3 PERVASIVE PLAYERS 181
10.5.4 PARTICIPANTS 181
10.5.5 COMPANY FOOTPRINT: KEY PLAYERS, 2024 182
10.5.5.1 Company footprint 182
10.5.5.2 Region footprint 183
10.5.5.3 Offering footprint 184
10.5.5.4 End-use footprint 185
10.6 COMPANY EVALUATION MATRIX: STARTUPS/SMES, 2024 186
10.6.1 PROGRESSIVE COMPANIES 186
10.6.2 RESPONSIVE COMPANIES 186
10.6.3 DYNAMIC COMPANIES 186
10.6.4 STARTING BLOCKS 186
10.6.5 COMPETITIVE BENCHMARKING: STARTUPS/SMES, 2024 188
10.6.5.1 Detailed list of key startups/SMEs 188
10.6.5.2 Competitive benchmarking of key startups/SMEs 189
10.7 COMPETITIVE SCENARIO 190
10.7.1 PRODUCT LAUNCHES 190
10.7.2 DEALS 191
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10.8 BRAND COMPARISON 193
10.8.1 CISCO 194
10.8.2 HPE ARUBA NETWORKING 194
10.8.3 EXTREME NETWORKS 194
10.8.4 ARISTA NETWORKS 194
10.8.5 JUNIPER NETWORKS 194
10.9 COMPANY VALUATION AND FINANCIAL METRICS 194
10.9.1 COMPANY VALUATION, 2024 194
10.9.2 FINANCIAL METRICS USING EV/EBIDTA 195
11 COMPANY PROFILES 196
11.1 VENDOR-NATIVE CAPTIVE PORTAL PROVIDERS 196
11.1.1 CISCO 196
11.1.1.1 Business overview 196
11.1.1.2 Products/Solutions/Services offered 197
11.1.1.3 Recent developments 198
11.1.1.3.1 Product launches 198
11.1.1.4 MnM view 198
11.1.1.4.1 Key strengths 198
11.1.1.4.2 Strategic choices 199
11.1.1.4.3 Weaknesses & competitive threats 199
11.1.2 HPE ARUBA NETWORKING 200
11.1.2.1 Business overview 200
11.1.2.2 Products/Solutions/Services offered 201
11.1.2.3 MnM view 202
11.1.2.3.1 Key strengths 202
11.1.2.3.2 Strategic choices 202
11.1.2.3.3 Weaknesses & competitive threats 202
11.1.3 ARISTA NETWORKS 203
11.1.3.1 Business overview 203
11.1.3.2 Products/Solutions/Services offered 204
11.1.3.3 Recent developments 205
11.1.3.3.1 Deals 205
11.1.3.3.2 Product launches 206
11.1.3.4 MnM view 206
11.1.3.4.1 Key strengths 206
11.1.3.4.2 Strategic choices 206
11.1.3.4.3 Weaknesses and competitive threats 206
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11.1.4 EXTREME NETWORKS 207
11.1.4.1 Business overview 207
11.1.4.2 Products/Solutions/Services offered 208
11.1.4.3 Recent developments 209
11.1.4.3.1 Deals 209
11.1.4.4 MnM view 210
11.1.4.4.1 Key strengths 210
11.1.4.4.2 Strategic choices 210
11.1.4.4.3 Weaknesses and competitive threats 210
11.1.5 JUNIPER NETWORKS 211
11.1.5.1 Business overview 211
11.1.5.2 Products/Solutions/Services offered 212
11.1.5.3 MnM view 213
11.1.5.3.1 Key strengths 213
11.1.5.3.2 Strategic choices 213
11.1.5.3.3 Weaknesses and competitive threats 213
11.1.6 FORTINET 214
11.1.7 RUCKUS NETWORK 215
11.2 EXTERNAL CAPTIVE PORTAL PROVIDERS 216
11.2.1 PURPLE AI 216
11.2.1.1 Business overview 216
11.2.1.2 Products/Solutions/Services offered 216
11.2.1.3 Recent developments 217
11.2.1.3.1 Product launches 218
11.2.2 ENEA 219
11.2.2.1 Business overview 219
11.2.2.2 Products/Solutions/Services offered 220
11.2.2.3 Recent developments 221
11.2.2.3.1 Product launches 221
11.2.2.3.2 Deals 221
11.2.3 BOINGO 222
11.2.3.1 Business overview 222
11.2.3.2 Products/Solutions/Services offered 222
11.2.3.2.1 Deals 223
11.2.4 NETGEAR 224
11.2.4.1 Business overview 224
11.2.4.2 Products/Solutions/Services offered 225
11.2.5 IRONWIFI 226
11.2.5.1 Business overview 226
11.2.5.2 Products/Solutions/Services offered 226
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11.2.6 GLOBALREACH TECHNOLOGY 227
11.2.6.1 Business overview 227
11.2.6.2 Products/Solutions/Services offered 227
11.2.6.3 Recent developments 228
11.2.7 CLOUD4WI 229
11.2.7.1 Business overview 229
11.2.7.2 Products/Solutions/Services offered 229
11.2.7.3 Recent developments 230
11.2.8 BEONIC 231
11.2.8.1 Business overview 231
11.2.8.2 Products/Solutions/Services offered 232
11.2.9 GOZONE WIFI 233
11.2.10 ONE BCG 234
11.2.11 ADENTRO 234
11.2.12 ANUVU 235
11.2.13 SPOTIPO 235
11.2.14 NEXNET SOLUTIONS 236
11.2.15 PERFORMANCE NETWORK 237
11.2.16 CLOUDI-FI 238
11.2.17 WIFIGEM 239
11.2.18 SATCOM DIRECT 240
11.2.19 INTELSAT 241
11.2.20 RAYLIFE 242
11.2.21 WATCHGUARD 243
11.2.22 GRAND STREAM 244
11.2.23 KEENETIC 245
12 ADJACENT/RELATED MARKETS 246
12.1 WIFI ANALYTICS MARKET 246
12.1.1 MARKET DEFINITION 246
12.1.2 MARKET OVERVIEW 246
12.1.3 WIFI ANALYTICS MARKET, BY APPLICATION 246
12.1.3.1 WIFI PRESENCE ANALYTICS 246
12.1.3.2 WIFI MARKETING ANALYTICS 247
12.2 WIFI AS A SERVICE MARKET 248
12.2.1 MARKET DEFINITION 248
12.2.2 MARKET OVERVIEW 248
12.2.3 WIFI AS A SERVICE MARKET, BY LOCATION TYPE 248
12.2.3.1 Indoor 249
12.2.3.2 Outdoor 250
?
13 APPENDIX 251
13.1 DISCUSSION GUIDE 251
13.2 KNOWLEDGESTORE: MARKETSANDMARKETS' SUBSCRIPTION PORTAL 254
13.3 CUSTOMIZATION OPTIONS 256
13.4 RELATED REPORTS 256
13.5 AUTHOR DETAILS 257
TABLE 1 USD EXCHANGE RATES, 2020-2024 31
TABLE 2 FACTOR ANALYSIS 41
TABLE 3 CAPTIVE PORTAL MARKET: ECOSYSTEM 56
TABLE 4 NORTH AMERICA: REGULATORY BODIES, GOVERNMENT AGENCIES,
AND OTHER ORGANIZATIONS 64
TABLE 5 EUROPE: REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS 65
TABLE 6 ASIA PACIFIC: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS 65
TABLE 7 MIDDLE EAST & AFRICA: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS 66
TABLE 8 LATIN AMERICA: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS 66
TABLE 9 AVERAGE SELLING PRICE OF KEY PLAYERS, 2024 69
TABLE 10 INDICATIVE PRICING ANALYSIS, BY CAPTIVE PORTAL VENDOR 70
TABLE 11 CAPTIVE PORTAL MARKET: LIST OF TOP PATENTS, 2024 74
TABLE 12 CAPTIVE PORTAL MARKET: PORTER'S FIVE FORCES MODEL 75
TABLE 13 INFLUENCE OF STAKEHOLDERS ON BUYING PROCESS 79
TABLE 14 KEY BUYING CRITERIA 79
TABLE 15 CAPTIVE PORTAL MARKET: DETAILED LIST OF CONFERENCES AND EVENTS, 2025 80
TABLE 16 US-ADJUSTED RECIPROCAL TARIFF RATES 90
TABLE 17 EXPECTED CHANGE IN PRICES AND LIKELY IMPACT ON END-USE MARKET DUE TO TARIFF IMPACT 91
TABLE 18 CAPTIVE PORTAL MARKET, BY OFFERING, 2018-2024 (USD MILLION) 97
TABLE 19 CAPTIVE PORTAL MARKET, BY OFFERING, 2025-2030 (USD MILLION) 98
TABLE 20 PLATFORMS: CAPTIVE PORTAL MARKET, BY REGION, 2018-2024 (USD MILLION) 98
TABLE 21 PLATFORMS: CAPTIVE PORTAL MARKET, BY REGION, 2025-2030 (USD MILLION) 98
TABLE 22 SERVICES: CAPTIVE PORTAL MARKET, BY REGION, 2018-2024 (USD MILLION) 99
TABLE 23 SERVICES: CAPTIVE PORTAL MARKET, BY REGION, 2025-2030 (USD MILLION) 99
TABLE 24 CAPTIVE PORTAL MARKET, BY END USE, 2018-2024 (USD MILLION) 102
TABLE 25 CAPTIVE PORTAL MARKET, BY END USE, 2025-2030 (USD MILLION) 102
TABLE 26 TRAVEL & TRANSPORTATION: CAPTIVE PORTAL MARKET, BY REGION,
2018-2024 (USD MILLION) 103
TABLE 27 TRAVEL & TRANSPORTATION: CAPTIVE PORTAL MARKET, BY REGION,
2025-2030 (USD MILLION) 104
TABLE 28 TRAVEL & TRANSPORTATION: CAPTIVE PORTAL MARKET, BY TYPE
2018-2024 (USD MILLION) 105
TABLE 29 TRAVEL & TRANSPORTATION: CAPTIVE PORTAL MARKET, BY TYPE,
2025-2030 (USD MILLION) 105
TABLE 30 AIRPORTS: CAPTIVE PORTAL MARKET, BY REGION, 2018-2024 (USD MILLION) 106
TABLE 31 AIRPORTS: CAPTIVE PORTAL MARKET, BY REGION, 2025-2030 (USD MILLION) 106
TABLE 32 TRAIN STATIONS: CAPTIVE PORTAL MARKET, BY REGION,
2018-2024 (USD MILLION) 107
TABLE 33 TRAIN STATIONS: CAPTIVE PORTAL MARKET, BY REGION,
2025-2030 (USD MILLION) 107
TABLE 34 CRUISE SHIPS: CAPTIVE PORTAL MARKET, BY REGION, 2018-2024 (USD MILLION) 108
TABLE 35 CRUISE SHIPS: CAPTIVE PORTAL MARKET, BY REGION, 2025-2030 (USD MILLION) 108
TABLE 36 OTHERS: CAPTIVE PORTAL MARKET, BY REGION, 2018-2024 (USD MILLION) 108
TABLE 37 OTHERS: CAPTIVE PORTAL MARKET, BY REGION, 2025-2030 (USD MILLION) 109
TABLE 38 HOSPITALITY & LEISURE: CAPTIVE PORTAL MARKET, BY REGION,
2018-2024 (USD MILLION) 109
TABLE 39 HOSPITALITY & LEISURE: CAPTIVE PORTAL MARKET, BY REGION,
2025-2030 (USD MILLION) 110
TABLE 40 HOSPITALITY & LEISURE: CAPTIVE PORTAL MARKET, BY TYPE,
2018-2024 (USD MILLION) 112
TABLE 41 HOSPITALITY & LEISURE: CAPTIVE PORTAL MARKET, BY TYPE,
2025-2030 (USD MILLION) 112
TABLE 42 HOTEL & RESORTS: CAPTIVE PORTAL MARKET, BY REGION,
2018-2024 (USD MILLION) 112
TABLE 43 HOTEL & RESORTS: CAPTIVE PORTAL MARKET, BY REGION,
2025-2030 (USD MILLION) 113
TABLE 44 RESTAURANTS & CAFES: CAPTIVE PORTAL MARKET, BY REGION,
2018-2024 (USD MILLION) 113
TABLE 45 RESTAURANTS & CAFES: CAPTIVE PORTAL MARKET, BY REGION,
2025-2030 (USD MILLION) 114
TABLE 46 PUBLIC SPACES: CAPTIVE PORTAL MARKET, BY REGION,
2018-2024 (USD MILLION) 114
TABLE 47 PUBLIC SPACES: CAPTIVE PORTAL MARKET, BY REGION,
2025-2030 (USD MILLION) 115
TABLE 48 OTHERS: CAPTIVE PORTAL MARKET, BY REGION, 2018-2024 (USD MILLION) 115
TABLE 49 OTHERS: CAPTIVE PORTAL MARKET, BY REGION, 2025-2030 (USD MILLION) 115
TABLE 50 COWORKING SPACES: CAPTIVE PORTAL MARKET, BY REGION,
2018-2024 (USD MILLION) 116
TABLE 51 COWORKING SPACES: CAPTIVE PORTAL MARKET, BY REGION,
2025-2030 (USD MILLION) 116
TABLE 52 SHOPPING MALLS & RETAIL OUTLETS: CAPTIVE PORTAL MARKET, BY REGION, 2018-2024 (USD MILLION) 117
TABLE 53 SHOPPING MALLS & RETAIL OUTLETS: CAPTIVE PORTAL MARKET, BY REGION, 2025-2030 (USD MILLION) 118
TABLE 54 ENTERTAINMENT: CAPTIVE PORTAL MARKET, BY REGION,
2018-2024 (USD MILLION) 119
TABLE 55 ENTERTAINMENT: CAPTIVE PORTAL MARKET, BY REGION,
2025-2030 (USD MILLION) 119
TABLE 56 INTERNET SERVICE PROVIDERS: CAPTIVE PORTAL MARKET, BY REGION,
2018-2024 (USD MILLION) 120
TABLE 57 INTERNET SERVICE PROVIDERS: CAPTIVE PORTAL MARKET, BY REGION,
2025-2030 (USD MILLION) 121
TABLE 58 OTHER END USES: CAPTIVE PORTAL MARKET, BY REGION,
2018-2024 (USD MILLION) 122
TABLE 59 OTHER END USES: CAPTIVE PORTAL MARKET, BY REGION,
2025-2030 (USD MILLION) 122
TABLE 60 CAPTIVE PORTAL MARKET, BY REGION, 2018-2024 (USD MILLION) 124
TABLE 61 CAPTIVE PORTAL MARKET, BY REGION, 2025-2030 (USD MILLION) 124
TABLE 62 NORTH AMERICA: CAPTIVE PORTAL MARKET, BY OFFERING,
2018-2024 (USD MILLION) 126
TABLE 63 NORTH AMERICA: CAPTIVE PORTAL MARKET, BY OFFERING,
2025-2030 (USD MILLION) 126
TABLE 64 NORTH AMERICA: CAPTIVE PORTAL MARKET, BY END USE,
2018-2024 (USD MILLION) 126
TABLE 65 NORTH AMERICA: CAPTIVE PORTAL MARKET, BY END USE,
2025-2030 (USD MILLION) 127
TABLE 66 NORTH AMERICA: CAPTIVE PORTAL MARKET, BY TRAVEL & TRANSPORTATION, 2018-2024 (USD MILLION) 127
TABLE 67 NORTH AMERICA: CAPTIVE PORTAL MARKET, BY TRAVEL & TRANSPORTATION, 2025-2030 (USD MILLION) 127
TABLE 68 NORTH AMERICA: CAPTIVE PORTAL MARKET, BY HOSPITALITY & LEISURE,
2018-2024 (USD MILLION) 128
TABLE 69 NORTH AMERICA: CAPTIVE PORTAL MARKET, BY HOSPITALITY & LEISURE,
2025-2030 (USD MILLION) 128
TABLE 70 NORTH AMERICA: CAPTIVE PORTAL MARKET, BY COUNTRY,
2018-2024 (USD MILLION) 128
TABLE 71 NORTH AMERICA: CAPTIVE PORTAL MARKET, BY COUNTRY,
2025-2030 (USD MILLION) 128
TABLE 72 US: CAPTIVE PORTAL MARKET, BY OFFERING, 2018-2024 (USD MILLION) 129
TABLE 73 US: CAPTIVE PORTAL MARKET, BY OFFERING, 2025-2030 (USD MILLION) 129
TABLE 74 US: CAPTIVE PORTAL MARKET, BY END USE, 2018-2024 (USD MILLION) 129
TABLE 75 US: CAPTIVE PORTAL MARKET, BY END USE, 2025-2030 (USD MILLION) 130
TABLE 76 US: CAPTIVE PORTAL MARKET, BY TRAVEL & TRANSPORTATION,
2018-2024 (USD MILLION) 130
TABLE 77 US: CAPTIVE PORTAL MARKET, BY TRAVEL & TRANSPORTATION,
2025-2030 (USD MILLION) 130
TABLE 78 US: CAPTIVE PORTAL MARKET, BY HOSPITALITY & LEISURE,
2018-2024 (USD MILLION) 131
TABLE 79 US: CAPTIVE PORTAL MARKET, BY HOSPITALITY & LEISURE,
2025-2030 (USD MILLION) 131
TABLE 80 CANADA: CAPTIVE PORTAL MARKET, BY OFFERING, 2018-2024 (USD MILLION) 132
TABLE 81 CANADA: CAPTIVE PORTAL MARKET, BY OFFERING, 2025-2030 (USD MILLION) 132
TABLE 82 CANADA: CAPTIVE PORTAL MARKET, BY END USE, 2018-2024 (USD MILLION) 132
TABLE 83 CANADA: CAPTIVE PORTAL MARKET, BY END USE, 2025-2030 (USD MILLION) 133
TABLE 84 CANADA: CAPTIVE PORTAL MARKET, BY TRAVEL & TRANSPORTATION,
2018-2024 (USD MILLION) 133
TABLE 85 CANADA: CAPTIVE PORTAL MARKET, BY TRAVEL & TRANSPORTATION,
2025-2030 (USD MILLION) 133
TABLE 86 CANADA: CAPTIVE PORTAL MARKET, BY HOSPITALITY & LEISURE,
2018-2024 (USD MILLION) 134
TABLE 87 CANADA: CAPTIVE PORTAL MARKET, BY HOSPITALITY & LEISURE,
2025-2030 (USD MILLION) 134
TABLE 88 EUROPE: CAPTIVE PORTAL MARKET, BY OFFERING, 2018-2024 (USD MILLION) 136
TABLE 89 EUROPE: CAPTIVE PORTAL MARKET, BY OFFERING, 2025-2030 (USD MILLION) 136
TABLE 90 EUROPE: CAPTIVE PORTAL MARKET, BY END USE, 2018-2024 (USD MILLION) 137
TABLE 91 EUROPE: CAPTIVE PORTAL MARKET, BY END USE, 2025-2030 (USD MILLION) 137
TABLE 92 EUROPE: CAPTIVE PORTAL MARKET, BY TRAVEL & TRANSPORTATION,
2018-2024 (USD MILLION) 137
TABLE 93 EUROPE: CAPTIVE PORTAL MARKET, BY TRAVEL & TRANSPORTATION,
2025-2030 (USD MILLION) 138
TABLE 94 EUROPE: CAPTIVE PORTAL MARKET, BY HOSPITALITY & LEISURE,
2018-2024 (USD MILLION) 138
TABLE 95 EUROPE: CAPTIVE PORTAL MARKET, BY HOSPITALITY & LEISURE,
2025-2030 (USD MILLION) 138
TABLE 96 EUROPE: CAPTIVE PORTAL MARKET, BY COUNTRY, 2018-2024 (USD MILLION) 139
TABLE 97 EUROPE: CAPTIVE PORTAL MARKET, BY COUNTRY, 2025-2030 (USD MILLION) 139
TABLE 98 UK: CAPTIVE PORTAL MARKET, BY OFFERING, 2018-2024 (USD MILLION) 140
TABLE 99 UK: CAPTIVE PORTAL MARKET, BY OFFERING, 2025-2030 (USD MILLION) 140
TABLE 100 UK: CAPTIVE PORTAL MARKET, BY END USE, 2018-2024 (USD MILLION) 140
TABLE 101 UK: CAPTIVE PORTAL MARKET, BY END USE, 2025-2030 (USD MILLION) 141
TABLE 102 UK: CAPTIVE PORTAL MARKET, BY TRAVEL & TRANSPORTATION,
2018-2024 (USD MILLION) 141
TABLE 103 UK: CAPTIVE PORTAL MARKET, BY TRAVEL & TRANSPORTATION,
2025-2030 (USD MILLION) 141
TABLE 104 UK: CAPTIVE PORTAL MARKET, BY HOSPITALITY & LEISURE,
2018-2024 (USD MILLION) 142
TABLE 105 UK: CAPTIVE PORTAL MARKET, BY HOSPITALITY & LEISURE,
2025-2030 (USD MILLION) 142
TABLE 106 GERMANY: CAPTIVE PORTAL MARKET, BY OFFERING, 2018-2024 (USD MILLION) 143
TABLE 107 GERMANY: CAPTIVE PORTAL MARKET, BY OFFERING, 2025-2030 (USD MILLION) 143
TABLE 108 GERMANY: CAPTIVE PORTAL MARKET, BY END USE, 2018-2024 (USD MILLION) 143
TABLE 109 GERMANY: CAPTIVE PORTAL MARKET, BY END USE, 2025-2030 (USD MILLION) 144
TABLE 110 GERMANY: CAPTIVE PORTAL MARKET, BY TRAVEL & TRANSPORTATION,
2018-2024 (USD MILLION) 144
TABLE 111 GERMANY: CAPTIVE PORTAL MARKET, BY TRAVEL & TRANSPORTATION,
2025-2030 (USD MILLION) 144
TABLE 112 GERMANY: CAPTIVE PORTAL MARKET, BY HOSPITALITY & LEISURE,
2018-2024 (USD MILLION) 145
TABLE 113 GERMANY: CAPTIVE PORTAL MARKET, BY HOSPITALITY & LEISURE,
2025-2030 (USD MILLION) 145
TABLE 114 ASIA PACIFIC: CAPTIVE PORTAL MARKET, BY OFFERING,
2018-2024 (USD MILLION) 149
TABLE 115 ASIA PACIFIC: CAPTIVE PORTAL MARKET, BY OFFERING,
2025-2030 (USD MILLION) 149
TABLE 116 ASIA PACIFIC: CAPTIVE PORTAL MARKET, BY END USE, 2018-2024 (USD MILLION) 150
TABLE 117 ASIA PACIFIC: CAPTIVE PORTAL MARKET, BY END USE, 2025-2030 (USD MILLION) 150
TABLE 118 ASIA PACIFIC: CAPTIVE PORTAL MARKET, BY TRAVEL & TRANSPORTATION,
2018-2024 (USD MILLION) 150
TABLE 119 ASIA PACIFIC: CAPTIVE PORTAL MARKET, BY TRAVEL & TRANSPORTATION,
2025-2030 (USD MILLION) 151
TABLE 120 ASIA PACIFIC: CAPTIVE PORTAL MARKET, BY HOSPITALITY & LEISURE,
2018-2024 (USD MILLION) 151
TABLE 121 ASIA PACIFIC: CAPTIVE PORTAL MARKET, BY HOSPITALITY & LEISURE,
2025-2030 (USD MILLION) 151
TABLE 122 ASIA PACIFIC: CAPTIVE PORTAL MARKET, BY COUNTRY, 2018-2024 (USD MILLION) 152
TABLE 123 ASIA PACIFIC: CAPTIVE PORTAL MARKET, BY COUNTRY, 2025-2030 (USD MILLION) 152
TABLE 124 CHINA: CAPTIVE PORTAL MARKET, BY OFFERING, 2018-2024 (USD MILLION) 153
TABLE 125 CHINA: CAPTIVE PORTAL MARKET, BY OFFERING, 2025-2030 (USD MILLION) 153
TABLE 126 CHINA: CAPTIVE PORTAL MARKET, BY END USE, 2018-2024 (USD MILLION) 153
TABLE 127 CHINA: CAPTIVE PORTAL MARKET, BY END USE, 2025-2030 (USD MILLION) 154
TABLE 128 CHINA: CAPTIVE PORTAL MARKET, BY TRAVEL & TRANSPORTATION,
2018-2024 (USD MILLION) 154
TABLE 129 CHINA: CAPTIVE PORTAL MARKET, BY TRAVEL & TRANSPORTATION,
2025-2030 (USD MILLION) 154
TABLE 130 CHINA: CAPTIVE PORTAL MARKET, BY HOSPITALITY & LEISURE,
2018-2024 (USD MILLION) 155
TABLE 131 CHINA: CAPTIVE PORTAL MARKET, BY HOSPITALITY & LEISURE,
2025-2030 (USD MILLION) 155
TABLE 132 INDIA: CAPTIVE PORTAL MARKET, BY OFFERING, 2018-2024 (USD MILLION) 156
TABLE 133 INDIA: CAPTIVE PORTAL MARKET, BY OFFERING, 2025-2030 (USD MILLION) 156
TABLE 134 INDIA: CAPTIVE PORTAL MARKET, BY END USE, 2018-2024 (USD MILLION) 157
TABLE 135 INDIA: CAPTIVE PORTAL MARKET, BY END USE, 2025-2030 (USD MILLION) 157
TABLE 136 INDIA: CAPTIVE PORTAL MARKET, BY TRAVEL & TRANSPORTATION,
2018-2024 (USD MILLION) 157
TABLE 137 INDIA: CAPTIVE PORTAL MARKET, BY TRAVEL & TRANSPORTATION,
2025-2030 (USD MILLION) 158
TABLE 138 INDIA: CAPTIVE PORTAL MARKET, BY HOSPITALITY & LEISURE,
2018-2024 (USD MILLION) 158
TABLE 139 INDIA: CAPTIVE PORTAL MARKET, BY HOSPITALITY & LEISURE,
2025-2030 (USD MILLION) 158
TABLE 140 MIDDLE EAST & AFRICA: CAPTIVE PORTAL MARKET, BY OFFERING,
2018-2024 (USD MILLION) 161
TABLE 141 MIDDLE EAST & AFRICA: CAPTIVE PORTAL MARKET, BY OFFERING,
2025-2030 (USD MILLION) 161
TABLE 142 MIDDLE EAST & AFRICA: CAPTIVE PORTAL MARKET, BY END USE,
2018-2024 (USD MILLION) 161
TABLE 143 MIDDLE EAST & AFRICA: CAPTIVE PORTAL MARKET, BY END USE,
2025-2030 (USD MILLION) 162
TABLE 144 MIDDLE EAST & AFRICA: CAPTIVE PORTAL MARKET,
BY TRAVEL & TRANSPORTATION, 2018-2024 (USD MILLION) 162
TABLE 145 MIDDLE EAST & AFRICA: CAPTIVE PORTAL MARKET,
BY TRAVEL & TRANSPORTATION, 2025-2030 (USD MILLION) 162
TABLE 146 MIDDLE EAST & AFRICA: CAPTIVE PORTAL MARKET, BY HOSPITALITY & LEISURE, 2018-2024 (USD MILLION) 163
TABLE 147 MIDDLE EAST & AFRICA: CAPTIVE PORTAL MARKET, BY HOSPITALITY & LEISURE, 2025-2030 (USD MILLION) 163
TABLE 148 MIDDLE EAST & AFRICA: CAPTIVE PORTAL MARKET, BY COUNTRY,
2018-2024 (USD MILLION) 163
TABLE 149 MIDDLE EAST & AFRICA: CAPTIVE PORTAL MARKET, BY COUNTRY,
2025-2030 (USD MILLION) 164
TABLE 150 KSA: CAPTIVE PORTAL MARKET, BY OFFERING, 2018-2024 (USD MILLION) 164
TABLE 151 KSA: CAPTIVE PORTAL MARKET, BY OFFERING, 2025-2030 (USD MILLION) 165
TABLE 152 KSA: CAPTIVE PORTAL MARKET, BY END USE, 2018-2024 (USD MILLION) 165
TABLE 153 KSA: CAPTIVE PORTAL MARKET, BY END USE, 2025-2030 (USD MILLION) 165
TABLE 154 KSA: CAPTIVE PORTAL MARKET, BY TRAVEL & TRANSPORTATION,
2018-2024 (USD MILLION) 166
TABLE 155 KSA: CAPTIVE PORTAL MARKET, BY TRAVEL & TRANSPORTATION,
2025-2030 (USD MILLION) 166
TABLE 156 KSA: CAPTIVE PORTAL MARKET, BY HOSPITALITY & LEISURE,
2018-2024 (USD MILLION) 166
TABLE 157 KSA: CAPTIVE PORTAL MARKET, BY HOSPITALITY & LEISURE,
2025-2030 (USD MILLION) 167
TABLE 158 LATIN AMERICA: CAPTIVE PORTAL MARKET, BY OFFERING,
2018-2024 (USD MILLION) 169
TABLE 159 LATIN AMERICA: CAPTIVE PORTAL MARKET, BY OFFERING,
2025-2030 (USD MILLION) 169
TABLE 160 LATIN AMERICA: CAPTIVE PORTAL MARKET, BY END USE,
2018-2024 (USD MILLION) 169
TABLE 161 LATIN AMERICA: CAPTIVE PORTAL MARKET, BY END USE,
2025-2030 (USD MILLION) 170
TABLE 162 LATIN AMERICA: CAPTIVE PORTAL MARKET, BY TRAVEL & TRANSPORTATION, 2018-2024 (USD MILLION) 170
TABLE 163 LATIN AMERICA: CAPTIVE PORTAL MARKET, BY TRAVEL & TRANSPORTATION, 2025-2030 (USD MILLION) 170
TABLE 164 LATIN AMERICA: CAPTIVE PORTAL MARKET, BY HOSPITALITY & LEISURE,
2018-2024 (USD MILLION) 171
TABLE 165 LATIN AMERICA: CAPTIVE PORTAL MARKET, BY HOSPITALITY & LEISURE,
2025-2030 (USD MILLION) 171
TABLE 166 LATIN AMERICA: CAPTIVE PORTAL MARKET, BY COUNTRY,
2018-2024 (USD MILLION) 171
TABLE 167 LATIN AMERICA: CAPTIVE PORTAL MARKET, BY COUNTRY,
2025-2030 (USD MILLION) 171
TABLE 168 BRAZIL: CAPTIVE PORTAL MARKET, BY OFFERING, 2018-2024 (USD MILLION) 172
TABLE 169 BRAZIL: CAPTIVE PORTAL MARKET, BY OFFERING, 2025-2030 (USD MILLION) 172
TABLE 170 BRAZIL: CAPTIVE PORTAL MARKET, BY END USE, 2018-2024 (USD MILLION) 173
TABLE 171 BRAZIL: CAPTIVE PORTAL MARKET, BY END USE, 2025-2030 (USD MILLION) 173
TABLE 172 BRAZIL: CAPTIVE PORTAL MARKET, BY TRAVEL & TRANSPORTATION,
2018-2024 (USD MILLION) 173
TABLE 173 BRAZIL: CAPTIVE PORTAL MARKET, BY TRAVEL & TRANSPORTATION,
2025-2030 (USD MILLION) 174
TABLE 174 BRAZIL: CAPTIVE PORTAL MARKET, BY HOSPITALITY & LEISURE,
2018-2024 (USD MILLION) 174
TABLE 175 BRAZIL: CAPTIVE PORTAL MARKET, BY HOSPITALITY & LEISURE,
2025-2030 (USD MILLION) 174
TABLE 176 OVERVIEW OF STRATEGIES ADOPTED BY KEY MARKET PLAYERS, 2022-2024 176
TABLE 177 CAPTIVE PORTAL MARKET: DEGREE OF COMPETITION 178
TABLE 178 CAPTIVE PORTAL MARKET: REGION FOOTPRINT 183
TABLE 179 CAPTIVE PORTAL MARKET: OFFERING FOOTPRINT 184
TABLE 180 CAPTIVE PORTAL MARKET: END-USE FOOTPRINT 185
TABLE 181 CAPTIVE PORTAL MARKET: DETAILED LIST OF KEY STARTUPS/SMES 188
TABLE 182 CAPTIVE PORTAL MARKET: COMPETITIVE BENCHMARKING OF
KEY STARTUPS/SMES 189
TABLE 183 PRODUCT LAUNCHES, JANUARY 2019-MARCH 2023 190
TABLE 184 DEALS, JANUARY 2019-MARCH 2023 191
TABLE 185 CISCO: COMPANY OVERVIEW 196
TABLE 186 CISCO: PRODUCTS/SOLUTIONS/SERVICES OFFERED 197
TABLE 187 CISCO: PRODUCT LAUNCHES 198
TABLE 188 HPE ARUBA NETWORKING: COMPANY OVERVIEW 200
TABLE 189 HPE ARUBA NETWORKING: PRODUCTS/SOLUTIONS/SERVICES OFFERED 201
TABLE 190 ARISTA NETWORKS: COMPANY OVERVIEW 203
TABLE 191 ARISTA NETWORKS: PRODUCT/SOLUTIONS/SERVICES OFFERED 204
TABLE 192 ARISTA NETWORKS: DEALS 205
TABLE 193 ARISTA NETWORKS: PRODUCT LAUNCHES 206
TABLE 194 EXTREME NETWORKS: COMPANY OVERVIEW 207
TABLE 195 EXTREME NETWORKS: PRODUCTS/SOLUTIONS/SERVICES OFFERED 208
TABLE 196 EXTREME NETWORKS: DEALS 209
TABLE 197 JUNIPER NETWORKS: COMPANY OVERVIEW 211
TABLE 198 JUNIPER NETWORKS: SOLUTIONS/SERVICES OFFERED 212
TABLE 199 PURPLE AI: COMPANY OVERVIEW 216
TABLE 200 PURPLE AI: PRODUCTS/SOLUTIONS/SERVICES OFFERED 216
TABLE 201 PURPLE AL: DEALS 217
TABLE 202 PURPLE AI: PRODUCT LAUNCHES 218
TABLE 203 ENEA: COMPANY OVERVIEW 219
TABLE 204 ENEA: PRODUCTS/SOLUTIONS/SERVICES OFFERED 220
TABLE 205 ENEA: PRODUCT LAUNCHES 221
TABLE 206 ENEA: DEALS 221
TABLE 207 BOINGO: COMPANY OVERVIEW 222
TABLE 208 BOINGO: PRODUCTS/SOLUTIONS/SERVICES OFFERED 222
TABLE 209 BOINGO: DEALS 223
TABLE 210 NETGEAR: COMPANY OVERVIEW 224
TABLE 211 NETGEAR: PRODUCTS/SOLUTIONS/SERVICES OFFERED 225
TABLE 212 IRONWIFI: COMPANY OVERVIEW 226
TABLE 213 IRONWIFI: PRODUCTS/SOLUTIONS/SERVICES OFFERED 226
TABLE 214 GLOBALREACH: COMPANY OVERVIEW 227
TABLE 215 GLOBALREACH: SOLUTIONS/SERVICES OFFERED 227
TABLE 216 GLOBALREACH: PRODUCT LAUNCHES AND ENHANCEMENTS 228
TABLE 217 CLOUD4WI: COMPANY OVERVIEW 229
TABLE 218 CLOUD4WI: SOLUTIONS/SERVICES OFFERED 229
TABLE 219 CLOUD4WI: DEALS 230
TABLE 220 BEONIC: COMPANY OVERVIEW 231
TABLE 221 BEONIC: SOLUTIONS/SERVICES OFFERED 232
TABLE 222 WIFI PRESENCE ANALYTICS: WIFI ANALYTICS MARKET, BY REGION,
2017-2024 (USD MILLION) 247
TABLE 223 WIFI MARKETING ANALYTICS: WIFI ANALYTICS MARKET, BY REGION,
2017-2024 (USD MILLION) 247
TABLE 224 WIFI AS A SERVICE MARKET, BY LOCATION TYPE, 2017-2020 (USD MILLION) 248
TABLE 225 WIFI AS A SERVICE MARKET, BY LOCATION TYPE, 2021-2026 (USD MILLION) 248
TABLE 226 INDOOR: WIFI AS A SERVICE MARKET, BY REGION, 2017-2020 (USD MILLION) 249
TABLE 227 INDOOR: WIFI AS A SERVICE MARKET, BY REGION, 2021-2026 (USD MILLION) 249
TABLE 228 OUTDOOR: WIFI AS A SERVICE MARKET, BY REGION, 2017-2020 (USD MILLION) 250
TABLE 229 OUTDOOR: WIFI AS A SERVICE MARKET, BY REGION, 2021-2026 (USD MILLION) 250
FIGURE 1 CAPTIVE PORTAL MARKET: RESEARCH DESIGN 32
FIGURE 2 APPROACHES USED FOR MARKET SIZE ESTIMATION 35
FIGURE 3 MARKET SIZE ESTIMATION METHODOLOGY, APPROACH 1: SUPPLY-SIDE ANALYSIS OF REVENUE FROM PLATFORMS AND SERVICES 36
FIGURE 4 BOTTOM-UP APPROACH 37
FIGURE 5 MARKET SIZE ESTIMATION METHODOLOGY - APPROACH 1, BOTTOM-UP
(SUPPLY SIDE): COLLECTIVE REVENUE OF CAPTIVE PORTAL VENDORS 37
FIGURE 6 TOP-DOWN APPROACH 38
FIGURE 7 MARKET SIZE ESTIMATION METHODOLOGY: DEMAND-SIDE ANALYSIS 39
FIGURE 8 DATA TRIANGULATION 40
FIGURE 9 CAPTIVE PORTAL MARKET, 2025-2030 (USD MILLION) 44
FIGURE 10 CAPTIVE PORTAL MARKET, BY REGION, 2025 44
FIGURE 11 INCREASING USE OF WIFI SERVICES TO DRIVE MARKET GROWTH 46
FIGURE 12 PLATFORM SEGMENT TO LEAD MARKET IN 2025 46
FIGURE 13 HOSPITALITY & LEISURE SEGMENT TO HOLD LARGEST MARKET SHARE IN 2025 47
FIGURE 14 PLATFORMS SEGMENT TO ACCOUNT FOR LARGER MARKET SIZE 47
FIGURE 15 PLATFORMS SEGMENT TO ACCOUNT FOR LARGER MARKET SIZE 48
FIGURE 16 PLATFORMS SEGMENT TO ACCOUNT FOR LARGER MARKET SIZE 48
FIGURE 17 ASIA PACIFIC TO ACHIEVE FASTEST GROWTH DURING FORECAST PERIOD 49
FIGURE 18 DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES:
CAPTIVE PORTAL MARKET 50
FIGURE 19 BRIEF HISTORY OF CAPTIVE PORTAL 54
FIGURE 20 CAPTIVE PORTAL MARKET: ECOSYSTEM 55
FIGURE 21 CAPTIVE PORTAL MARKET: VALUE CHAIN ANALYSIS 63
FIGURE 22 AVERAGE SELLING PRICE OF KEY PLAYERS, BY OFFERING (USD) 68
FIGURE 23 CAPTIVE PORTAL MARKET: PATENTS APPLIED AND GRANTED, 2015-2024 73
FIGURE 24 CAPTIVE PORTAL MARKET: PORTER'S FIVE FORCES ANALYSIS 76
FIGURE 25 TRENDS AND DISRUPTIONS IMPACTING CUSTOMER'S BUSINESS 78
FIGURE 26 INFLUENCE OF STAKEHOLDERS ON BUYING PROCESS 78
FIGURE 27 KEY BUYING CRITERIA 79
FIGURE 28 INVESTMENT IN LEADING GLOBAL CAPTIVE PORTAL,
BY NUMBER OF INVESTORS AND FUNDING (USD MILLION) 84
FIGURE 29 USE CASES: GENERATIVE AI IN CAPTIVE PORTAL 87
FIGURE 30 IMPACT OF GENERATIVE AI ON INTERCONNECTED AND ADJACENT ECOSYSTEMS 88
FIGURE 31 SERVICES SEGMENT TO GROW AT HIGHEST CAGR DURING FORECAST PERIOD 97
FIGURE 32 COWORKING SPACES SEGMENT TO GROW AT HIGHEST CAGR DURING
FORECAST PERIOD 101
FIGURE 33 EUROPE: MARKET SNAPSHOT 135
FIGURE 34 ASIA PACIFIC: MARKET SNAPSHOT 148
FIGURE 35 REVENUE ANALYSIS OF TOP FIVE MARKET PLAYERS, 2020-2024 (USD BILLION) 177
FIGURE 36 SHARE OF LEADING COMPANIES IN CAPTIVE PORTAL MARKET, 2024 178
FIGURE 37 MARKET RANKING OF KEY PLAYERS, 2024 180
FIGURE 38 CAPTIVE PORTAL MARKET: COMPANY EVALUATION MATRIX, 2024 181
FIGURE 39 CAPTIVE PORTAL MARKET: COMPANY FOOTPRINT 182
FIGURE 40 CAPTIVE PORTAL MARKET: STARTUPS/SMES EVALUATION MATRIX, 2024 187
FIGURE 41 CAPTIVE PORTAL MARKET: COMPARISON OF VENDOR BRANDS 193
FIGURE 42 COMPANY VALUATION OF KEY VENDORS, 2024 (USD BILLION) 194
FIGURE 43 EV/EBIDTA, 2025 195
FIGURE 44 CISCO: COMPANY SNAPSHOT 197
FIGURE 45 HPE ARUBA NETWORKING: COMPANY SNAPSHOT 201
FIGURE 46 ARISTA NETWORKS: COMPANY SNAPSHOT 204
FIGURE 47 EXTREME NETWORKS: COMPANY SNAPSHOT 208
FIGURE 48 JUNIPER NETWORKS: COMPANY SNAPSHOT 212
FIGURE 49 ENEA: COMPANY SNAPSHOT 220
FIGURE 50 NETGEAR: COMPANY SNAPSHOT 225
FIGURE 51 BEONIC: COMPANY SNAPSHOT 231
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