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Canned Wine Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, 2017-2027F Segmented By Product Type (Sparkling Wine, Fortified Wine, Red Wine, and Others), By Distribution Channel (Supermarkets/Hypermarkets, On Trade, Specialist Retailers, Online, Others), By Alcohol Content (Low, Medium, High), By Region
Market Report I 2023-03-01 I 118 Pages I TechSci Research
The global canned wine market is expected to grow at an impressive rate through 2027 on account of rising demand for the beverage due to people's growing awareness of its health benefits. Young people are more likely than older generations to develop new drinking occasions, which helps to increase beverage sales. The millennial generations are shifting their preferences toward canned wines which have resulted in a huge increase in the demand for canned wines, combined with rising demand for different types of flavors attracting customers for the consumption of canned wines. For Instance, the Underwood brand of the Union Wine Company, a US-based company, provides various canned wines with different flavors such as Underwood rose bubbles, Underwood rose, Underwood pinot noir, Underwood the bubbles, Underwood white Haute sangria, Underwood the Spritz, etc.
Shift in Alcohol Consumption
Changing demographics in different parts of the world significantly impact the canned wine market. There has been a shift in millennials' global alcohol consumption over the past 20 years. The millennial generation is more aware of how much alcohol they consume and looks for options with moderate or lower alcohol content. Additionally, as younger generations have grown more concerned with the environment and their carbon footprints, wine producers have been forced to introduce organic and environmentally friendly packaged wines.
Changing Consumer Preferences Will Fuel the Market Growth
The quick shift in consumer preferences away from traditional bottled wines to canned wines has fueled the demand for canned wine globally. This is due to their portability, ease of use while traveling, and other factors. Moreover, rising demand from the young and working population is also fueling the demand for canned wines worldwide. As consumers demand new and convenient products to fit their hectic schedules. Cans' superior durability and quicker cooling speed compared to conventional wine bottles are fostering the market growth. For instance, consumers in the United States are attracted to canned sparkling wines, as they are more portable, and lightweight than their counterparts, and booming sales of wines with less sugar content, are some of the factors providing lucrative growth opportunities across the country. Heineken provides sparkling wine under the name "Comb and Hive", which is made up of real sugar and wildflower honey fermented with orange blossom flowers and a hint of fizz.
Increase in Social Gathering Will Further Fuel the Market Growth
The desire for outdoor recreational activities such as overnight camping, RV camping, and fishing are significant factors fueling the growth of the canned wine market during the forecast period. These factors include the rising customer preference for more suitable ways to consume wine during outdoor parties, house parties, camping, and other social gatherings. The growing demand for portable, convenient, and more sturdy wine containers than glass at the time for outdoor activities is positively influencing the market growth. In addition, millennials, particularly working-class members, are spending more on wine than other alcoholic beverages, such as whiskey and rum, due to customers' changing tastes and preferences and the rising demand for novel and exotic flavors, which in turn is driving the growth of the market.
Rising Consumer Awareness to Aid the Market Growth
Due to growing consumer awareness of health and environmental issues, consumers are willing to spend more on convenient, organic foods and beverages that use sustainable packaging. As a result, the demand for canned wines is expected to increase, fostering industry growth. According to studies, aluminum cans are less expensive and more convenient to store and stack than other packaging options, which results in less breakage.
Due to the rise in awareness, manufacturers launch canned wines to attract consumers. For instance, Lisa Rinna, a US-based actress, and businesswoman established Rinna Wines. The Sparkling Brut and Sparkling Brut Rose in the release were made in collaboration with Prestige Beverage Group and produced in Provence's heart. The Sparkling Brut offers flavors of green apple, hints of Brioche, and citrus and pear aromas. At the same time, the Sparkling Brut Rose combines fresh strawberry and raspberry flavors with layers of citrus orange and a tinge of spice.
Market Segmentation
The global canned wine market is segmented into product type, alcoholic content, distribution channel, region, and competitional landscape. Based on product type, the global canned wine market is further fragmented into sparkling wine, fortified wine, red wine, and others). Based on distribution channels, the market is segmented into supermarkets/hypermarkets, On Trade, specialist retailers, online, and others. Based on alcohol content, the market is segmented into low, medium, and high. The market analysis also studies the regional segmentation to devise regional market segmentation, divided among North America, Europe, Asia-Pacific, Middle East & Africa, and South America.
Company Profiles
E. & J. Gallo Winery, Union Wine Company, Constellation Brands Inc., SANS Wine Co., Integrated Beverage Group LLC, The Family Coppola, Sula Vineyards Pvt. Ltd., The Canned Wine Company, Treasury Wine Estates, Anheuser-Busch Companies LLC are among the major market players in the global platform that lead the market growth of the global canned wines market. Various companies are offering a wide variety of canned wines such as Barefoot Hard Seltzer, Underwood Rose, Underwood White Haute Sangria, Underwood Pinot Gris, Kim Crawford Iced Tea Wine Spritz, Kim Crawford Iced Tea Wine Spritz.
Report Scope:
In this report, the global canned wines market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:
- Canned Wine Market, By Type:
o Sparkling Wine
o Fortified Wine
o Red Wine
o Others
- Canned Wine Market, By Alcohol Content:
o Low
o Medium
o High
- Canned Wine Market, By Distribution Channel:
o Supermarkets/Hypermarkets
o On Trade
o Specialist Retailers
o Online
o Others
- Canned Wine Market, By Region:
- North America
- United States
- Canada
- Mexico
- Europe
- France
- Germany
- United Kingdom
- Italy
- Spain
- Asia-Pacific
- China
- India
- Japan
- South Korea
- Australia
- Middle East & Africa
- South Africa
- Egypt
- UAE
- Turkey
- South America
- Brazil
- Argentina
- Colombia
Competitive Landscape
Company Profiles: Detailed analysis of the major companies present in the global Canned Wines market.
Available Customizations:
With the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:
Company Information
- Detailed analysis and profiling of additional market players (up to five).
1. Product Overview
2. Research Methodology
3. Executive Summary
4. Impact of COVID-19 on Global Canned Wine Market
5. Voice of Customer
6. Global Canned Wine Market Outlook
6.1. Market Size & Forecast
6.1.1. By Value
6.2. Market Share & Forecast
6.2.1. By Product Type (Sparkling Wine, Fortified Wine, Red Wine, Others)
6.2.2. By Alcoholic Content (Low, Medium, High)
6.2.3. By Distribution Channel (Supermarkets/Hypermarkets, On Trade, Specialist Retailers, Online, Others)
6.2.4. By Region
6.2.5. By Company (2021)
6.3. Market Map (By Product Type, By Alcoholic Content, By Distribution Channel, By Region)
7. North America Canned Wine Market Outlook
7.1. Market Size & Forecast
7.1.1. By Value
7.2. Market Share & Forecast
7.2.1. By Product Type
7.2.2. By Alcoholic Content
7.2.3. By Distribution Channel
7.2.4. By Country
7.3. North America: Country Analysis
7.3.1. United States Canned Wine Market Outlook
7.3.1.1. Market Size & Forecast
7.3.1.1.1. By Value
7.3.1.2. Market Share & Forecast
7.3.1.2.1. By Product Type
7.3.1.2.2. By Alcoholic Content
7.3.1.2.3. By Distribution Channel
7.3.2. Canada Canned Wine Market Outlook
7.3.2.1. Market Size & Forecast
7.3.2.1.1. By Value
7.3.2.2. Market Share & Forecast
7.3.2.2.1. By Product Type
7.3.2.2.2. By Alcoholic Content
7.3.2.2.3. By Distribution Channel
7.3.3. Mexico Canned Wine Market Outlook
7.3.3.1. Market Size & Forecast
7.3.3.1.1. By Value
7.3.3.2. Market Share & Forecast
7.3.3.2.1. By Product Type
7.3.3.2.2. By Alcoholic Content
7.3.3.2.3. By Distribution Channel
8. Europe Canned Wine Market Outlook
8.1. Market Size & Forecast
8.1.1. By Value
8.2. Market Share & Forecast
8.2.1. By Product Type
8.2.2. By Alcoholic Content
8.2.3. By Distribution Channel
8.2.4. By Country (France; Germany; UK; Italy; Spain and Rest of Europe)
8.3. Europe: Country Analysis
8.3.1. France Canned Wine Market Outlook
8.3.1.1. Market Size & Forecast
8.3.1.1.1. By Value
8.3.1.2. Market Share & Forecast
8.3.1.2.1. By Product Type
8.3.1.2.2. By Alcoholic Content
8.3.1.2.3. By Distribution Channel
8.3.2. Germany Canned Wine Market Outlook
8.3.2.1. Market Size & Forecast
8.3.2.1.1. By Value
8.3.2.2. Market Share & Forecast
8.3.2.2.1. By Product Type
8.3.2.2.2. By Alcoholic Content
8.3.2.2.3. By Distribution Channel
8.3.3. United Kingdom Canned Wine Market Outlook
8.3.3.1. Market Size & Forecast
8.3.3.1.1. By Value
8.3.3.2. Market Share & Forecast
8.3.3.2.1. By Product Type
8.3.3.2.2. By Alcoholic Content
8.3.3.2.3. By Distribution Channel
8.3.4. Italy Canned Wine Market Outlook
8.3.4.1. Market Size & Forecast
8.3.4.1.1. By Value
8.3.4.2. Market Share & Forecast
8.3.4.2.1. By Product Type
8.3.4.2.2. By Alcoholic Content
8.3.4.2.3. By Distribution Channel
8.3.5. Spain Canned Wine Market Outlook
8.3.5.1. Market Size & Forecast
8.3.5.1.1. By Value
8.3.5.2. Market Share & Forecast
8.3.5.2.1. By Product Type
8.3.5.2.2. By Alcoholic Content
8.3.5.2.3. By Distribution Channel
9. Asia-Pacific Canned Wine Market Outlook
9.1. Market Size & Forecast
9.1.1. By Value
9.2. Market Share & Forecast
9.2.1. By Product Type
9.2.2. By Alcoholic Content
9.2.3. By Distribution Channel
9.2.4. By Country (China; India; Japan; South Korea; Australia; and Rest of Asia Pacific)
9.3. Asia-Pacific: Country Analysis
9.3.1. China Canned Wine Market Outlook
9.3.1.1. Market Size & Forecast
9.3.1.1.1. By Value
9.3.1.2. Market Share & Forecast
9.3.1.2.1. By Product Type
9.3.1.2.2. By Alcoholic Content
9.3.1.2.3. By Distribution Channel
9.3.2. India Canned Wine Market Outlook
9.3.2.1. Market Size & Forecast
9.3.2.1.1. By Value
9.3.2.2. Market Share & Forecast
9.3.2.2.1. By Product Type
9.3.2.2.2. By Alcoholic Content
9.3.2.2.3. By Distribution Channel
9.3.3. Japan Canned Wine Market Outlook
9.3.3.1. Market Size & Forecast
9.3.3.1.1. By Value
9.3.3.2. Market Share & Forecast
9.3.3.2.1. By Product Type
9.3.3.2.2. By Alcoholic Content
9.3.3.2.3. By Distribution Channel
9.3.4. South Korea Canned Wine Market Outlook
9.3.4.1. Market Size & Forecast
9.3.4.1.1. By Value
9.3.4.2. Market Share & Forecast
9.3.4.2.1. By Product Type
9.3.4.2.2. By Alcoholic Content
9.3.4.2.3. By Distribution Channel
9.3.5. Australia Canned Wine Market Outlook
9.3.5.1. Market Size & Forecast
9.3.5.1.1. By Value
9.3.5.2. Market Share & Forecast
9.3.5.2.1. By Product Type
9.3.5.2.2. By Alcoholic Content
9.3.5.2.3. By Distribution Channel
10. Middle East and Africa Canned Wine Market Outlook
10.1. Market Size & Forecast
10.1.1. By Value
10.2. Market Share & Forecast
10.2.1. By Product Type
10.2.2. By Alcoholic Content
10.2.3. By Distribution Channel
10.2.4. By Country (South Africa; Egypt; UAE; Turkey and Rest of Middle East & Africa)
10.3. MEA: Country Analysis
10.3.1. South Africa Canned Wine Market Outlook
10.3.1.1. Market Size & Forecast
10.3.1.1.1. By Value
10.3.1.2. Market Share & Forecast
10.3.1.2.1. By Product Type
10.3.1.2.2. By Alcoholic Content
10.3.1.2.3. By Distribution Channel
10.3.2. Egypt Canned Wine Market Outlook
10.3.2.1. Market Size & Forecast
10.3.2.1.1. By Value
10.3.2.2. Market Share & Forecast
10.3.2.2.1. By Product Type
10.3.2.2.2. By Alcoholic Content
10.3.2.2.3. By Distribution Channel
10.3.3. UAE Canned Wine Market Outlook
10.3.3.1. Market Size & Forecast
10.3.3.1.1. By Value
10.3.3.2. Market Share & Forecast
10.3.3.2.1. By Product Type
10.3.3.2.2. By Alcoholic Content
10.3.3.2.3. By Distribution Channel
10.3.4. Turkey Canned Wine Market Outlook
10.3.4.1. Market Size & Forecast
10.3.4.1.1. By Value
10.3.4.2. Market Share & Forecast
10.3.4.2.1. By Product Type
10.3.4.2.2. By Alcoholic Content
10.3.4.2.3. By Distribution Channel
11. South America Canned Wine Market Outlook
11.1. Market Size & Forecast
11.1.1. By Value
11.2. Market Share & Forecast
11.2.1. By Product Type
11.2.2. By Alcoholic Content
11.2.3. By Distribution Channel
11.2.4. By Country (Brazil; Argentina; Colombia; and Rest of South America)
11.3. South America: Country Analysis
11.3.1. Brazil Canned Wine Market Outlook
11.3.1.1. Market Size & Forecast
11.3.1.1.1. By Value
11.3.1.2. Market Share & Forecast
11.3.1.2.1. By Product Type
11.3.1.2.2. By Alcoholic Content
11.3.1.2.3. By Distribution Channel
11.3.2. Argentina Canned Wine Market Outlook
11.3.2.1. Market Size & Forecast
11.3.2.1.1. By Value
11.3.2.2. Market Share & Forecast
11.3.2.2.1. By Product Type
11.3.2.2.2. By Alcoholic Content
11.3.2.2.3. By Distribution Channel
11.3.3. Colombia Canned Wine Market Outlook
11.3.3.1. Market Size & Forecast
11.3.3.1.1. By Value
11.3.3.2. Market Share & Forecast
11.3.3.2.1. By Product Type
11.3.3.2.2. By Alcoholic Content
11.3.3.2.3. By Distribution Channel
12. Market Dynamics
12.1. Drivers
12.2. Challenges
13. Market Trends & Developments
14. Competitive Landscape
14.1. Company Profiles
14.1.1. E. & J. Gallo Winery
14.1.2. Union Wine Company
14.1.3. Constellation Brands Inc.
14.1.4. SANS Wine Co.
14.1.5. Integrated Beverage Group LLC
14.1.6. The Family Coppola
14.1.7. Sula Vineyards Pvt. Ltd.
14.1.8. The Canned Wine Company
14.1.9. Treasury Wine Estates
14.1.10. Anheuser-Busch Companies LLC
15. Strategic Recommendations
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