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Canada Social Commerce Market Intelligence and Future Growth Dynamics - 50+ KPIs on Social Commerce Trends by End-Use Sectors, Operational KPIs, Retail Product Dynamics, and Consumer Demographics - 2025 Update
Market Report I 2025-04-30 I 70 Pages I PayNxt360
According to PayNXT360, social commerce market in Canada is expected to grow by 11.7% on annual basis to reach US$8,473.2 million in 2025.
The social commerce market in the country experienced robust growth during 2021-2024, achieving a CAGR of 14.4%. This upward trajectory is expected to continue, with the market forecast to grow at a CAGR of 10.8% during 2025-2030. By the end of 2030, the social commerce sector is projected to expand from its 2024 value of USD 7,587.4 million to approximately USD 14,128.9 million.
This report provides a detailed data-centric analysis of the social commerce sector in Canada, covering market opportunities and risks across a range of retail categories. With over 50+ KPIs at the country level, this report provides a comprehensive understanding of social commerce market dynamics, market size and forecast, and market share statistics.
It breaks down market opportunities in the social commerce sector by type of domestic vs cross-border, type of social platform, type of payment method, business model, end-use consumer segment, and type of city. In addition, it provides a snapshot of consumer behaviour and retail spending dynamics. KPIs in both value and volume terms help in getting an in-depth understanding of end market dynamics.
PayNXT360's research methodology is based on industry best practices. Its unbiased analysis leverages a proprietary analytics platform to offer a detailed view of emerging business and investment market opportunities.
Key Insights
The social commerce market in Canada is expanding rapidly, with platforms such as Instagram, Facebook, and TikTok driving growth through integrated shopping features. As businesses continue to optimize their social media storefronts and refine customer engagement strategies, social commerce is expected to become an essential component of the Canadian retail ecosystem.
Social media's influence on purchasing decisions is also expected to intensify, with diverse product categories gaining traction in social commerce. The growth of influencer marketing, live demonstrations, and peer recommendations will further shape consumer behavior. As retailers across different industries expand their social commerce offerings, the market will become more competitive, requiring businesses to invest in personalization and trust-building strategies to remain relevant in Canada's evolving digital retail landscape.
Rising Adoption of Social Commerce Platforms
- Increasingly integrating shopping features within social media platforms such as Instagram, Facebook, and TikTok facilitates seamless in-app purchasing experiences. This integration caters to consumer preferences for convenience and immediacy in shopping. Additionally, the widespread adoption of smartphones and high social media engagement among Canadians contribute to this trend.
- As social commerce platforms evolve, businesses will likely invest more in optimizing their social media storefronts and enhancing customer engagement strategies. This investment is expected to increase consumer trust and higher conversion rates, further solidifying social commerce as a significant channel in the Canadian retail landscape.
Diversification of Product Categories in Social Commerce
- Canadian consumers purchase various products through social commerce platforms, with over 40% of purchases encompassing apparel, beauty, electronics, and personal care categories.
- Social media platforms' visual and interactive nature makes them well-suited for showcasing products in these categories. Features such as live demonstrations, user reviews, and influencer endorsements enhance product visibility and appeal, encouraging consumers to explore and purchase diverse items.
- As consumers become more accustomed to discovering and purchasing various products through social media, the range of product categories available via social commerce is anticipated to continue expanding. Retailers across different sectors may increasingly leverage social platforms to reach potential customers, leading to a more diverse and competitive marketplace.
Increasing Influence of Social Media on Consumer Purchasing Decisions
- Social media platforms have become pivotal in shaping consumer purchasing behavior in Canada. Many consumers use these platforms to discover new products and brands, often influenced by content from peers, influencers, and brands themselves.
- Influencer content's authenticity and relatability resonate with consumers, making them more likely to trust and act on product recommendations. Social media's interactive features, such as likes, comments, and shares, facilitate community building and peer validation, further influencing purchasing decisions.
- As the influencer marketing sector in Canada continues to expand, businesses are expected to increasingly invest in influencer partnerships to drive sales through social commerce channels. This strategy will likely become more sophisticated, focusing on micro-influencers and authentic content to maintain consumer trust.
Competitive Landscape and Regulatory Developments in Canada's Social Commerce Market
Canada's social commerce market is poised for substantial growth, driven by the integration of shopping features within popular social media platforms and the entry of global and local players. Strategic partnerships and acquisitions are shaping the competitive landscape, offering consumers diverse and convenient shopping experiences.
However, businesses must navigate an increasingly stringent regulatory environment following recent amendments to the Competition Act to foster fair competition and protect consumers. Staying abreast of these changes and ensuring compliance will be crucial for companies looking to capitalize on the opportunities within Canada's burgeoning social commerce sector.
Current State of the Social Commerce Market
- Major global platforms such as Facebook, Instagram, and TikTok dominate the Canadian social commerce landscape. They leverage their extensive user bases to facilitate in-app purchasing experiences, and these platforms have become integral channels for retailers aiming to reach consumers directly through social media.
Key Players and New Entrants
- Established players such as Facebook and Instagram have integrated shopping features, enabling businesses to showcase products and facilitate purchases within the apps. TikTok is also expanding its social commerce capabilities, recognizing the platform's influence on consumer purchasing decisions.
- In addition to these global platforms, Canadian companies are entering the social commerce space. For instance, Shopify, a Canadian e-commerce company, has partnered with platforms such as TikTok to enable merchants to sell products directly through social media channels, enhancing the social commerce ecosystem in Canada.
Outlook
- The competitive landscape of Canada's social commerce market is expected to intensify over the next few years. This anticipated growth is likely to attract further investments and encourage the introduction of innovative social commerce solutions tailored to Canadian consumers.
- As the market evolves, businesses may increasingly focus on integrating advanced technologies such as augmented reality (AR) and artificial intelligence (AI) to enhance the shopping experience on social platforms. Additionally, collaborations between e-commerce platforms and social media companies are expected to become more prevalent, further blurring the lines between social networking and online shopping.
Regulatory Changes
- In 2024, significant amendments were made to Canada's Competition Act, strengthening the country's competition law framework. These changes enhance merger control, expand enforcement against anti-competitive agreements, and increase the focus on deceptive marketing practices. The amendments also broaden access for private parties to bring cases to the Competition Tribunal, introduce steeper penalties for civil violations, and empower the Competition Bureau to conduct more proactive market studies.
- These regulatory changes aim to promote fair competition and protect consumers in the evolving digital marketplace, including the social commerce sector. Businesses operating in Canada's social commerce space must ensure compliance with these updated regulations to avoid potential legal challenges and penalties.
1. About this Report
1.1. Summary
1.2. Methodology
1.3. Social Commerce Definitions
1.4. Disclaimer
2. Canada Ecommerce Industry Market Size and Future Growth Dynamics by Key Performance Indicators
2.1. Canada Ecommerce - Gross Merchandise Value Trend Analysis, 2021-2030
2.2. Canada Ecommerce - Average Value Per Transaction Trend Analysis, 2021-2030
2.3. Canada Ecommerce - Transaction Volume Trend Analysis, 2021-2030
3. Canada Social Commerce Industry Market Size and Future Growth Dynamics by Key Performance Indicators
3.1. Canada Social Commerce - Gross Merchandise Value Trend Analysis, 2021-2030
3.2. Canada Social Commerce - Average Value Per Transaction Trend Analysis, 2021-2030
3.3. Canada Social Commerce - Transaction Volume Trend Analysis, 2021-2030
3.4. Canada Social Commerce Market Share Analysis by Key Players, 2024
4. Canada Social Commerce Industry Market Size and Forecast by Location
4.1. Canada Social Commerce Market Share by Location (%), 2024
4.2. Canada Social Commerce by Cross Border - Gross Merchandise Value Trend Analysis, 2021-2030
4.3. Canada Social Commerce by Domestic - Gross Merchandise Value Trend Analysis, 2021-2030
5. Canada Social Commerce Industry Market Size and Forecast by Product Categories
5.1. Canada Social Commerce Market Share by Product Categories (%), 2024
5.2. Canada Social Commerce Clothing & Footwear - Gross Merchandise Value Trend Analysis, 2021-2030
5.3. Canada Social Commerce Beauty and Personal Care - Gross Merchandise Value Trend Analysis, 2021-2030
5.4. Canada Social Commerce Food & Grocery - Gross Merchandise Value Trend Analysis, 2021-2030
5.5. Canada Social Commerce Appliances and Electronics - Gross Merchandise Value Trend Analysis, 2021-2030
5.6. Canada Social Commerce Home Improvement - Gross Merchandise Value Trend Analysis, 2021-2030
5.7. Canada Social Commerce Travel - Gross Merchandise Value Trend Analysis, 2021-2030
5.8. Canada Social Commerce Accommodation - Gross Merchandise Value Trend Analysis, 2021-2030
6. Canada Social Commerce Industry Market Size and Forecast by End Use Consumer Segment
6.1. Canada Social Commerce Market Share by End Use Segment (%), 2024
6.2. Canada Social Commerce B2C Segment - Gross Merchandise Value Trend Analysis, 2021-2030
6.3. Canada Social Commerce B2B Segment - Gross Merchandise Value Trend Analysis, 2021-2030
6.4. Canada Social Commerce C2C Segment - Gross Merchandise Value Trend Analysis, 2021-2030
7. Canada Social Commerce Industry Market Size and Forecast by End Use Device
7.1. Canada Social Commerce Market Share by End Use Device (%), 2024
7.2. Canada Social Commerce by Mobile - Gross Merchandise Value Trend Analysis, 2021-2030
7.3. Canada Social Commerce by Desktop - Gross Merchandise Value Trend Analysis, 2021-2030
8. Canada Social Commerce Industry Market Size and Forecast by Cities
8.1. Canada Social Commerce Market Share by Cities (%), 2024
8.2. Canada Social Commerce by Tier-1 Cities - Gross Merchandise Value Trend Analysis, 2021-2030
8.3. Canada Social Commerce by Tier-2 Cities - Gross Merchandise Value Trend Analysis, 2021-2030
8.4. Canada Social Commerce by Tier-3 Cities - Gross Merchandise Value Trend Analysis, 2021-2030
9. Canada Social Commerce Industry Market Size and Forecast by Payment Method
9.1. Canada Social Commerce Market Share by Payment Method (%), 2024
9.2. Canada Social Commerce Payment by Credit Card - Gross Merchandise Value Trend Analysis, 2021-2030
9.3. Canada Social Commerce Payment by Debit Card - Gross Merchandise Value Trend Analysis, 2021-2030
9.4. Canada Social Commerce Payment by Bank Transfer - Gross Merchandise Value Trend Analysis, 2021-2030
9.5. Canada Social Commerce Payment by Prepaid Card - Gross Merchandise Value Trend Analysis, 2021-2030
9.6. Canada Social Commerce Payment by Digital & Mobile Wallet - Gross Merchandise Value Trend Analysis, 2021-2030
9.7. Canada Social Commerce Payment by Other Digital Payment - Gross Merchandise Value Trend Analysis, 2021-2030
9.8. Canada Social Commerce Payment by Cash - Gross Merchandise Value Trend Analysis, 2021-2030
10. Canada Social Commerce Industry Market Size and Forecast by Platforms
10.1. Canada Social Commerce Market Share by Platforms Method (%), 2024
10.2. Canada Social Commerce Platforms by Video Commerce (Live Stream + Prerecorded) - Gross Merchandise Value Trend Analysis, 2021-2030
10.3. Canada Social Commerce Platforms by Social Network-Led Commerce - Gross Merchandise Value Trend Analysis, 2021-2030
10.4. Canada Social Commerce Platforms by Social Reselling - Gross Merchandise Value Trend Analysis, 2021-2030
10.5. Canada Social Commerce Platforms by Group Buying - Gross Merchandise Value Trend Analysis, 2021-2030
10.6. Canada Social Commerce Platforms by Product Review Platforms - Gross Merchandise Value Trend Analysis, 2021-2030
11. Canada Social Commerce Industry Market Size and Forecast by Contents
11.1. Canada Social Commerce Market Share by Contents (%), 2024
11.2. Canada Social Commerce Contents by Live Streamers - Gross Merchandise Value Trend Analysis, 2021-2030
11.3. Canada Social Commerce Contents by Gaming Streamers - Gross Merchandise Value Trend Analysis, 2021-2030
11.4. Canada Social Commerce Contents by Reels - Gross Merchandise Value Trend Analysis, 2021-2030
11.5. Canada Social Commerce Contents by Influencers - Gross Merchandise Value Trend Analysis, 2021-2030
11.6. Canada Social Commerce Contents by Stories - Gross Merchandise Value Trend Analysis, 2021-2030
12. Canada Social Commerce Industry Market Size and Forecast by Consumer Demographics & Behaviour
12.1. Canada Social Commerce Spend Share by Age Group, 2024
12.2. Canada Social Commerce by Age Group - Gen Z (15-27) - Gross Merchandise Value Trend Analysis, 2021-2030
12.3. Canada Social Commerce by Age Group - Millennials (28-44) - Gross Merchandise Value Trend Analysis, 2021-2030
12.4. Canada Social Commerce by Age Group - Gen X (45 - 60) - Gross Merchandise Value Trend Analysis, 2021-2030
12.5. Canada Social Commerce by Age Group - Baby Boomers (60+) - Gross Merchandise Value Trend Analysis, 2021-2030
12.6. Canada Social Commerce Share by Income Level, 2024
12.7. Canada Social Commerce Share by Gender, 2024
13. Further Reading
13.1. About PayNXT360
13.2. Related Research
Table 1: Canada Ecommerce - Gross Merchandise Value (US$ Million), 2021-2030
Table 2: Canada Ecommerce - Average Value Per Transaction Trend Analysis (US$), 2021-2030
Table 3: Canada Ecommerce - Transaction Volume (Million), 2021-2030
Table 4: Canada Social Commerce - Gross Merchandise Value (US$ Million), 2021-2030
Table 5: Canada Social Commerce - Average Value Per Transaction Trend Analysis (US$), 2021-2030
Table 6: Canada Social Commerce - Transaction Volume (Million), 2021-2030
Table 7: Canada Social Commerce by Cross Border - Gross Merchandise Value (US$ Million), 2021-2030
Table 8: Canada Social Commerce by Domestic - Gross Merchandise Value (US$ Million), 2021-2030
Table 9: Canada Social Commerce Clothing & Footwear - Gross Merchandise Value (US$ Million), 2021-2030
Table 10: Canada Social Commerce Beauty and Personal Care - Gross Merchandise Value (US$ Million), 2021-2030
Table 11: Canada Social Commerce Food & Grocery - Gross Merchandise Value (US$ Million), 2021-2030
Table 12: Canada Social Commerce Appliances and Electronics - Gross Merchandise Value (US$ Million), 2021-2030
Table 13: Canada Social Commerce Home Improvement - Gross Merchandise Value (US$ Million), 2021-2030
Table 14: Canada Social Commerce Travel - Gross Merchandise Value (US$ Million), 2021-2030
Table 15: Canada Social Commerce Accommodation - Gross Merchandise Value (US$ Million), 2021-2030
Table 16: Canada Social Commerce B2C Segment - Gross Merchandise Value (US$ Million), 2021-2030
Table 17: Canada Social Commerce B2B Segment - Gross Merchandise Value (US$ Million), 2021-2030
Table 18: Canada Social Commerce C2C Segment - Gross Merchandise Value (US$ Million), 2021-2030
Table 19: Canada Social Commerce by Mobile - Gross Merchandise Value (US$ Million), 2021-2030
Table 20: Canada Social Commerce by Desktop - Gross Merchandise Value (US$ Million), 2021-2030
Table 21: Canada Social Commerce by Tier-1 Cities - Gross Merchandise Value (US$ Million), 2021-2030
Table 22: Canada Social Commerce by Tier-2 Cities - Gross Merchandise Value (US$ Million), 2021-2030
Table 23: Canada Social Commerce by Tier-3 Cities - Gross Merchandise Value (US$ Million), 2021-2030
Table 24: Canada Social Commerce Payment by Credit Card - Gross Merchandise Value (US$ Million), 2021-2030
Table 25: Canada Social Commerce Payment by Debit Card - Gross Merchandise Value (US$ Million), 2021-2030
Table 26: Canada Social Commerce Payment by Bank Transfer - Gross Merchandise Value (US$ Million), 2021-2030
Table 27: Canada Social Commerce Payment by Prepaid Card - Gross Merchandise Value (US$ Million), 2021-2030
Table 28: Canada Social Commerce Payment by Digital & Mobile Wallet - Gross Merchandise Value (US$ Million), 2021-2030
Table 29: Canada Social Commerce Payment by Other Digital Payment - Gross Merchandise Value (US$ Million), 2021-2030
Table 30: Canada Social Commerce Payment by Cash - Gross Merchandise Value (US$ Million), 2021-2030
Table 31: Canada Social Commerce Platforms by Video Commerce (Live Stream + Prerecorded) - Gross Merchandise Value (US$ Million), 2021-2030
Table 32: Canada Social Commerce Platforms by Social Network-Led Commerce - Gross Merchandise Value (US$ Million), 2021-2030
Table 33: Canada Social Commerce Platforms by Social Reselling - Gross Merchandise Value (US$ Million), 2021-2030
Table 34: Canada Social Commerce Platforms by Group Buying - Gross Merchandise Value (US$ Million), 2021-2030
Table 35: Canada Social Commerce Platforms by Product Review Platforms - Gross Merchandise Value (US$ Million), 2021-2030
Table 36: Canada Social Commerce Contents by Live Streamers - Gross Merchandise Value (US$ Million), 2021-2030
Table 37: Canada Social Commerce Contents by Gaming Streamers - Gross Merchandise Value (US$ Million), 2021-2030
Table 38: Canada Social Commerce Contents by Reels - Gross Merchandise Value (US$ Million), 2021-2030
Table 39: Canada Social Commerce Contents by Influencers - Gross Merchandise Value (US$ Million), 2021-2030
Table 40: Canada Social Commerce Contents by Stories - Gross Merchandise Value (US$ Million), 2021-2030
Table 41: Canada Social Commerce by Age Group - Gen Z (15-27) - Gross Merchandise Value Trend Analysis (US$ Million), 2021-2030
Table 42: Canada Social Commerce by Age Group - Millennials (28-44) - Gross Merchandise Value Trend Analysis (US$ Million), 2021-2030
Table 43: Canada Social Commerce by Age Group - Gen X (45 - 60) - Gross Merchandise Value Trend Analysis (US$ Million), 2021-2030
Table 44: Canada Social Commerce by Age Group - Baby Boomers (60+) - Gross Merchandise Value Trend Analysis (US$ Million), 2021-2030
Figure 1: PayNXT360's Methodology Framework
Figure 2: Canada Ecommerce - Gross Merchandise Value (US$ Million), 2021-2030
Figure 3: Canada Ecommerce - Average Value Per Transaction Trend Analysis (US$), 2021-2030
Figure 4: Canada Ecommerce - Transaction Volume (Million), 2021-2030
Figure 5: Canada Social Commerce - Gross Merchandise Value (US$ Million), 2021-2030
Figure 6: Canada Social Commerce - Average Value Per Transaction Trend Analysis (US$), 2021-2030
Figure 7: Canada Social Commerce - Transaction Volume (Million), 2021-2030
Figure 8: Canada Social Commerce - Market Share Analysis by Key Players (%), 2024
Figure 9: Canada Social Commerce Market Share by Location (%), 2024
Figure 10: Canada Social Commerce by Cross-border - Gross Merchandise Value (US$ Million), 2021-2030
Figure 11: Canada Social Commerce by Domestic - Gross Merchandise Value (US$ Million), 2021-2030
Figure 12: Canada Social Commerce Market Share by Product Categories (%), 2024
Figure 13: Canada Social Commerce Clothing & Footwear - Gross Merchandise Value (US$ Million), 2021-2030
Figure 14: Canada Social Commerce Beauty and Personal Care - Gross Merchandise Value (US$ Million), 2021-2030
Figure 15: Canada Social Commerce Food & Grocery - Gross Merchandise Value (US$ Million), 2021-2030
Figure 16: Canada Social Commerce Appliances and Electronics - Gross Merchandise Value (US$ Million), 2021-2030
Figure 17: Canada Social Commerce Home Improvement - Gross Merchandise Value (US$ Million), 2021-2030
Figure 18: Canada Social Commerce Travel - Gross Merchandise Value (US$ Million), 2021-2030
Figure 19: Canada Social Commerce Accommodation - Gross Merchandise Value (US$ Million), 2021-2030
Figure 20: Canada Social Commerce Market Share by End Use Segment (%), 2024
Figure 21: Canada Social Commerce B2C Segment - Gross Merchandise Value (US$ Million), 2021-2030
Figure 22: Canada Social Commerce B2B Segment - Gross Merchandise Value (US$ Million), 2021-2030
Figure 23: Canada Social Commerce C2C Segment - Gross Merchandise Value (US$ Million), 2021-2030
Figure 24: Canada Social Commerce Market Share by End Use Device (%), 2024
Figure 25: Canada Social Commerce by Mobile - Gross Merchandise Value (US$ Million), 2021-2030
Figure 26: Canada Social Commerce by Desktop - Gross Merchandise Value (US$ Million), 2021-2030
Figure 27: Canada Social Commerce Market Share by Cities (%), 2024
Figure 28: Canada Social Commerce by Tier-1 Cities - Gross Merchandise Value (US$ Million), 2021-2030
Figure 29: Canada Social Commerce by Tier-2 Cities - Gross Merchandise Value (US$ Million), 2021-2030
Figure 30: Canada Social Commerce by Tier-3 Cities - Gross Merchandise Value (US$ Million), 2021-2030
Figure 31: Canada Social Commerce Market Share by Payment Method (%), 2024
Figure 32: Canada Social Commerce Payment by Credit Card - Gross Merchandise Value (US$ Million), 2021-2030
Figure 33: Canada Social Commerce Payment by Debit Card - Gross Merchandise Value (US$ Million), 2021-2030
Figure 34: Canada Social Commerce Payment by Bank Transfer - Gross Merchandise Value (US$ Million), 2021-2030
Figure 35: Canada Social Commerce Payment by Prepaid Card - Gross Merchandise Value (US$ Million), 2021-2030
Figure 36: Canada Social Commerce Payment by Digital & Mobile Wallet - Gross Merchandise Value (US$ Million), 2021-2030
Figure 37: Canada Social Commerce Payment by Other Digital Payment - Gross Merchandise Value (US$ Million), 2021-2030
Figure 38: Canada Social Commerce Payment by Cash - Gross Merchandise Value (US$ Million), 2021-2030
Figure 39: Canada Social Commerce Market Share by Platforms Method (%), 2024
Figure 40: Canada Social Commerce Platforms by Video Commerce (Live Stream + Prerecorded) - Gross Merchandise Value (US$ Million), 2021-2030
Figure 41: Canada Social Commerce Platforms by Social Network-Led Commerce - Gross Merchandise Value (US$ Million), 2021-2030
Figure 42: Canada Social Commerce Platforms by Social Reselling - Gross Merchandise Value (US$ Million), 2021-2030
Figure 43: Canada Social Commerce Platforms by Group Buying - Gross Merchandise Value (US$ Million), 2021-2030
Figure 44: Canada Social Commerce Platforms by Product Review Platforms - Gross Merchandise Value (US$ Million), 2021-2030
Figure 45: Canada Social Commerce Market Share by Contents (%), 2024
Figure 46: Canada Social Commerce Contents by Live Streamers - Gross Merchandise Value (US$ Million), 2021-2030
Figure 47: Canada Social Commerce Contents by Gaming Streamers - Gross Merchandise Value (US$ Million), 2021-2030
Figure 48: Canada Social Commerce Contents by Reels - Gross Merchandise Value (US$ Million), 2021-2030
Figure 49: Canada Social Commerce Contents by Influencers - Gross Merchandise Value (US$ Million), 2021-2030
Figure 50: Canada Social Commerce Contents by Stories - Gross Merchandise Value (US$ Million), 2021-2030
Figure 51: Canada Social Commerce Share by Age Group (%), 2024
Figure 52: Canada Social Commerce by Age Group - Gen Z (15-27) - Gross Merchandise Value Trend Analysis (US$ Million), 2021-2030
Figure 53: Canada Social Commerce by Age Group - Millennials (28-44) - Gross Merchandise Value Trend Analysis (US$ Million), 2021-2030
Figure 54: Canada Social Commerce by Age Group - Gen X (45 - 60) - Gross Merchandise Value Trend Analysis (US$ Million), 2021-2030
Figure 55: Canada Social Commerce by Age Group - Baby Boomers (60+) - Gross Merchandise Value Trend Analysis (US$ Million), 2021-2030
Figure 56: Canada Social Commerce Share by Income Level (%), 2024
Figure 57: Canada Social Commerce Share by Gender (%), 2024
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