Cambodia Telecom MNO - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2026 - 2031)
Market Report I 2026-02-09 I 90 Pages I Mordor Intelligence
Cambodia Telecom MNO Market Analysis
The Cambodia Telecom MNO Market was valued at USD 0.69 billion in 2025 and estimated to grow from USD 0.72 billion in 2026 to reach USD 0.9 billion by 2031, at a CAGR of 4.58% during the forecast period (2026-2031).
Network investment is moving from sheer coverage expansion to capacity enhancement as operators prepare for the June 2025 5G launch under the Digital Cambodia 2025 roadmap. Infrastructure consolidation, cross-border fiber upgrades, and wholesale transit agreements are broadening revenue pools beyond traditional mobile connectivity. Data traffic continues to balloon, average monthly usage already hits 15.9 GB per user, and operators are doubling down on spectrum refarming and 4.5G densification to manage urban congestion. Enterprise digitalization is accelerating, with rising demand for secure cloud links and IoT connectivity among manufacturers and logistics firms. Competitive differentiation now pivots on network quality, bundled digital services, and fintech integration rather than on tariff discounting, as price wars have compressed margins across the Cambodia telecom MNO market.
Cambodia Telecom MNO Market Trends and Insights
Rapid Mobile-Data Consumption Growth Fueled by Affordable Smartphones
Average monthly data usage reached 15.9 GB per subscriber in 2024 and is projected to surpass 30 GB by 2025, a surge anchored in smartphone penetration of 121% and 4G-handset prices falling below USD 100. Video streaming and social-commerce apps now account for 70% of traffic, prompting operators to expand capacity via 4.5G upgrades before 5G spectrum becomes commercially available. Data-centric users generate 3-4 times higher ARPU than voice-centric subscribers, so network investments are increasingly correlated with revenue upside. The flip side is congestion risk; urban cells already experience peak-hour slowdowns that can trigger churn toward rivals with more robust capacity management, heightening competitive tension across the Cambodia telecom MNO market.
Expansion of 4G LTE Coverage and Imminent 5G Licensing
4G networks now cover 82% of the population, yet 20% of Cambodians still rely on 2G/3G, mainly in cost-heavy rural areas. The Ministry of Posts and Telecommunications has allocated 100 MHz in the 3.5 GHz band for 5G services with mandatory rollout milestones to prevent spectrum hoarding. Cellcard trials have already achieved 1.6 Gbps, while Smart Axiata earmarked more than USD 90 million for network upgrades aligned with the June 2025 launch targets. Regulatory insistence on coverage obligations is expected to compress deployment timelines and push operators to differentiate on quality rather than price, an outcome that should nudge the Cambodia telecom MNO market toward healthier ARPU profiles over the medium term.
Intense Price Competition Eroding ARPU
Despite mobile connections representing 143% of Cambodia's population, operators continue heavy price promotions that keep data tariffs among the world's lowest. Metfone's extensive rural footprint, financed by Viettel's USD 840 million outlay, positions it as price leader, while Smart Axiata competes on superior speeds, posting a median 33.74 Mbps download rate. High price elasticity means consumers readily switch for marginal savings, curbing ARPU gains and pushing the Cambodia telecom MNO market toward revenue stagnation unless differentiation shifts to quality and bundled digital services.
Other drivers and restraints analyzed in the detailed report include:
Rising Enterprise Demand for Cloud and IoT ConnectivityGovernment Digital-Economy Initiatives (Telecom/ICT Policy 2020-30)High Rural Deployment Cost vs. Low Income Base
For complete list of drivers and restraints, kindly check the Table Of Contents.
Segment Analysis
Data and internet services generated the largest 50.12% share of 2025 telecom revenue within the Cambodia telecom MNO market. Social-media usage is pervasive, Facebook serves 11.65 million Cambodian users, while TikTok's audience rose 41% to almost 10 million adult users, fueling the bandwidth surge that underpins data-plan monetization. Fixed data, though smaller in absolute numbers, shows the fastest growth, closely tied to work-from-home habits and enterprise cloud migration.
IoT and M2M services, projected to grow at a 4.66% CAGR to 2031, are emerging from a low base as manufacturers deploy machine-to-machine links for supply-chain visibility in special economic zones. Operators increasingly bundle OTT video and Pay-TV with mobile wallets to deepen engagement and protect ARPU, an approach that aligns with Bakong's payment rails and boosts stickiness across the Cambodia telecom MNO market.
The Cambodia Telecom MNO Market Report is Segmented by Service Type (Voice Services, Data and Internet Services, Messaging Services, Iot and M2M Services, OTT and PayTV Services, and Other Services), and End User (Enterprises, Consumer). The Market Forecasts are Provided in Terms of Value (USD) and Volume (Subscribers).
List of Companies Covered in this Report:
Metfone (Viettel (Cambodia) Pte. Ltd.) Smart Axiata Co., Ltd. Cellcard (CamGSM Co., Ltd.) Cootel (Xinwei (Cambodia) Telecom Co. Ltd.)
Additional Benefits:
The market estimate (ME) sheet in Excel format
3 months of analyst support
1 INTRODUCTION
1.1 Study Assumptions and Market Definition
1.2 Scope of the Study
2 RESEARCH METHODOLOGY
3 EXECUTIVE SUMMARY
4 MARKET LANDSCAPE
4.1 Market Overview
4.2 Regulatory and Policy Framework
4.3 Spectrum Landscape and Competitive Holdings
4.4 Telecom Industry Ecosystem
4.5 Macroeconomic and External Drivers
4.6 Porter's Five Forces Analysis
4.6.1 Competitive Rivalry
4.6.2 Threat of New Entrants
4.6.3 Bargaining Power of Suppliers
4.6.4 Bargaining Power of Buyers
4.6.5 Threat of Substitutes
4.7 Key MNO KPIs (2020-2025)
4.7.1 Unique Mobile Subscribers and Penetration Rate
4.7.2 Mobile Internet Users and Penetration Rate
4.7.3 SIM Connections by Access Technology and Penetration
4.7.4 Cellular IoT / M2M Connections
4.7.5 Broadband Connections (Mobile and Fixed)
4.7.6 ARPU (Average Revenue Per User)
4.7.7 Average Data Usage per Subscription (GB/month)
4.8 Market Drivers
4.8.1 Rapid mobile-data consumption growth fuelled by affordable smartphones
4.8.2 Expansion of 4G LTE coverage and imminent 5G licensing
4.8.3 Rising enterprise demand for cloud and IoT connectivity
4.8.4 Government digital-economy initiatives (Telecom/ICT Policy 2020-30)
4.8.5 Cross-border fiber routes boosting wholesale transit revenue
4.8.6 Mobile-money-linked Pay-TV bundles lifting ARPU
4.9 Market Restraints
4.9.1 Intense price competition eroding ARPU
4.9.2 High rural deployment cost vs. low income base
4.9.3 Delays in right-of-way clearances for backbone fiber
4.9.4 Limited IPv6 adoption constraining massive-IoT rollout
4.10 Technological Outlook
4.11 Analysis of key business models in Telecom Sector
4.12 Analysis of Pricing Models and Pricing
5 MARKET SIZE AND GROWTH FORECASTS (VALUE)
5.1 Overall Telecom Revenue and ARPU
5.2 Service Type
5.2.1 Voice Services
5.2.2 Data and Internet Services
5.2.3 Messaging Services
5.2.4 IoT and M2M Services
5.2.5 OTT and PayTV Services
5.2.6 Other Services (VAS, Roaming and International Services, Enterprise and Wholesale Services, etc.)
5.3 End-user
5.3.1 Enterprises
5.3.2 Consumer
6 COMPETITIVE LANDSCAPE
6.1 Market Concentration
6.2 Strategic Moves and Investments by key vendors, 2023-2025
6.3 Market share analysis for MNOs, 2024
6.4 Product Benchmarking Analysis for mobile network services
6.5 MNO snapshot (subscribers, churn rate, ARPU, etc.)
6.6 Company Profiles* of MNOs (Includes Business Overview | Service Portfolio | Financials | Business Strategy and Recent Developments | SWOT Analysis)
6.6.1 Metfone (Viettel (Cambodia) Pte. Ltd.)
6.6.2 Smart Axiata Co., Ltd.
6.6.3 Cellcard (CamGSM Co., Ltd.)
6.6.4 Cootel (Xinwei (Cambodia) Telecom Co. Ltd.)
7 MARKET OPPORTUNITIES and FUTURE OUTLOOK
7.1 White-space and Unmet-Need Assessment
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