Brazil Stevia Beverages Market By Type (Powder, Liquid, Other), By Application (Soft Drinks, RTD Tea and Coffee, RTD Juice, Sports Drinks, Other Beverages), By Distribution Channel (Ecommerce, Hypermarket and Supermarket, Convenience stores, Independent retailers, Others): Opportunity Analysis and Industry Forecast, 2022-2031
Market Report I 2023-04-01 I 77 Pages I Allied Market Research
The stevia beverages market in Brazil is expected to exhibit notable growth in the coming future. The Brazil stevia beverages market is segmented into type, application and distribution channel. On the basis of type, the market is divided into powered, liquid and other. By application, the market is segregated into soft drinks, RTD tea & coffee, RTD juice, sports drinks, and other beverages. Depending on distribution channel, the market is classified into e-commerce, hypermarkets/supermarkets, convenience stores, independent retailers, and others.
The major factors driving the growth of the market are due to the surge in consumer awareness about health and wellness. Thus, consumers are constantly seeking low-calorie alternatives to their favorite beverages. Stevia, with its natural origin and sweetening power, serves as an ideal choice. In addition, the ever-evolving preferences of consumers for innovative and unique beverage choices for new flavors and formats fuels the growth of the market.
However, stringent government regulations pertaining to food and beverage labeling and health claims limit the market growth. In addition, the price fluctuations of stevia leaves and the primary source of steviol glycosides used in these beverages hamper the growth of the market.
Conversely, the Brazil stevia beverages market is expected to offer several opportunities for new players in the market. Rise in trend of ready-to-drink (RTD) beverages, including RTD tea and coffee, RTD juice, and sports drinks, presents a vast opportunity for market players. In addition, the surge in e-commerce offers an alternative distribution channel that can be tapped to reach a wider consumer base which provides lucrative opportunities for the growth of the market.
The Brazil stevia beverages market has witnessed several noteworthy trends. The market's evolution is intertwined with the rise in the preference for healthier lifestyles, leading to a continued surge in demand for stevia beverages. In the upcoming years, we can anticipate the growth of more innovative and exotic flavors to cater to diverse palates. Qualitative insights represent about remarkable developments in the Brazil stevia beverages market. These insights encompass new product development, research and development efforts, consumer/end-user perceptions, and pricing strategies.
The key players have adopted various developmental strategies to stay competitive in the market. For instance, manufacturers are constantly experimenting with new ingredients, flavors, and packaging to capture consumers' attention. In addition, they are focusing on R&D to offer enhanced taste without compromising on health benefits. While stevia-sweetened beverages are positioned as premium products due to their health benefits, pricing strategies need to strike a balance between affordability and profitability as consumers are willing to pay a premium for healthier options.
The Porter's five forces analysis is a model, which analyzes the competitive scenario of the industry and role of each stakeholder. The five forces include the bargaining power of buyers, the bargaining power of suppliers, the threat of new entrants, the threat of substitutes, and the level of competitive rivalry. The threat of new entrants is interesting, drawing potential entrants with the promise of growth. However, stringent regulations, the need for substantial R&D, and established brand loyalty among existing players act as significant barriers to entry. The bargaining power of suppliers of stevia leaves and related raw materials exerts a notable influence. Their bargaining power is fueled by factors such as fluctuations in supply and demand, pricing pressures, and the environmental impact of cultivation. The bargaining power of buyers in the market is driven by consumer preferences, buyers hold substantial power. Their ability to choose from a wide range of alternatives and the availability of information about products impact their bargaining power. The threat of substitutes is inherent in the beverage industry. Consumers may opt for traditional sugary drinks, artificial sweeteners, or other non-stevia alternatives. Market players must continuously innovate to retain their consumer base. The level of competitive rivalry is Intense within the Brazil stevia beverages market. Established players, both domestic and international, vie for market share. Brand loyalty, product differentiation, and marketing strategies determine the competitive edge.
A SWOT analysis provides an overview of the Brazil stevia beverages market. It includes its internal strength, weakness, opportunities and threats. The strength includes in the form of consumer awareness about health, the demand for natural sweeteners, and the potential for innovative product development. The availability of various distribution channels, including e-commerce, is another strength. The weakness includes regulatory challenges, price volatility of stevia leaves, and supply chain disruptions are weaknesses that the market grapples with. The need for substantial investments in R&D is also a constraint. The opportunities abound in the form of the growing demand for RTD beverages, expanding into new beverage segments, and tapping into the e-commerce distribution channel. The market has room for diversification and expansion. The threats include encompassing the presence of substitute products, intense competition, and the constant need for innovation to meet consumer expectations. Regulatory hurdles and the environmental impact of stevia cultivation also pose threats.
The key players operating in the Brazil stevia beverages market are Coca-Cola, PepsiCo, Nestle, Danone, Ambev, Sorridents, The Coca-Cola Company, Amazon, Flavors, Refresco, and Salutem
Key Benefits For Stakeholders
-Enable informed decision-making process and offer market analysis based on current market situation and estimated future trends.
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-Assess and rank the top factors that are expected to affect the growth of brazil stevia beverages market.
-Top Player positioning provides a clear understanding of the present position of market players.
-Detailed analysis of the brazil stevia beverages market segmentation assists to determine the prevailing market opportunities.
-Identify key investment pockets for various offerings in the market.
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Key Market Segments
By Type
- Powder
- Liquid
- Other
By Application
- Soft Drinks
- RTD Tea and Coffee
- RTD Juice
- Sports Drinks
- Other Beverages
By Distribution Channel
- Ecommerce
- Hypermarket and Supermarket
- Convenience stores
- Independent retailers
- Others
- Key Market Players
? Nutrinor
? SigaFarma
? Bonafont
? AmBev
? GIV
? Cia.Brasileira de Bebidas
? Coca-Cola Brasil
? BRF
? Adriana Tenorio
? Aoatis Naturais
CHAPTER 1: INTRODUCTION
1.1. Report Description
1.2. Key Market Segments
1.3. Key Benefits to the Stakeholders
1.4. Research Methodology
1.4.1. Primary Research
1.4.2. Secondary Research
1.4.3. Analyst Tools and Models
CHAPTER 2: EXECUTIVE SUMMARY
2.1. CXO Perspective
CHAPTER 3: MARKET OVERVIEW
3.1. Market Definition and Scope
3.2. Key Findings
3.2.1. Top Impacting Factors
3.2.2. Top Investment Pockets
3.3. Porter's Five Forces Analysis
3.4. Market Dynamics
3.4.1. Drivers
3.4.2. Restraints
3.4.3. Opportunities
3.5. COVID-19 Impact Analysis on the market
CHAPTER 4: BRAZIL STEVIA BEVERAGES MARKET, BY TYPE
4.1. Overview
4.1.1. Market Size and Forecast, By Type
4.2. Powder
4.3. Liquid
4.4. Other
CHAPTER 5: BRAZIL STEVIA BEVERAGES MARKET, BY APPLICATION
5.1. Overview
5.1.1. Market Size and Forecast, By Application
5.2. Soft Drinks
5.3. RTD Tea and Coffee
5.4. RTD Juice
5.5. Sports Drinks
5.6. Other Beverages
CHAPTER 6: BRAZIL STEVIA BEVERAGES MARKET, BY DISTRIBUTION CHANNEL
6.1. Overview
6.1.1. Market Size and Forecast, By Distribution Channel
6.2. Ecommerce
6.3. Hypermarket and Supermarket
6.4. Convenience stores
6.5. Independent retailers
6.6. Others
CHAPTER 7: COMPETITIVE LANDSCAPE
7.1. Introduction
7.2. Top winning strategies
7.3. Product Mapping of Top 10 Player
7.4. Competitive Dashboard
7.5. Competitive Heatmap
7.6. Top player positioning, 2021
CHAPTER 8: COMPANY PROFILES
8.1. Nutrinor
8.1.1. Company overview
8.1.2. Key Executives
8.1.3. Company snapshot
8.1.4. Operating business segments
8.1.5. Product portfolio
8.1.6. Business performance
8.1.7. Key strategic moves and developments
8.2. SigaFarma
8.2.1. Company overview
8.2.2. Key Executives
8.2.3. Company snapshot
8.2.4. Operating business segments
8.2.5. Product portfolio
8.2.6. Business performance
8.2.7. Key strategic moves and developments
8.3. Bonafont
8.3.1. Company overview
8.3.2. Key Executives
8.3.3. Company snapshot
8.3.4. Operating business segments
8.3.5. Product portfolio
8.3.6. Business performance
8.3.7. Key strategic moves and developments
8.4. AmBev
8.4.1. Company overview
8.4.2. Key Executives
8.4.3. Company snapshot
8.4.4. Operating business segments
8.4.5. Product portfolio
8.4.6. Business performance
8.4.7. Key strategic moves and developments
8.5. GIV
8.5.1. Company overview
8.5.2. Key Executives
8.5.3. Company snapshot
8.5.4. Operating business segments
8.5.5. Product portfolio
8.5.6. Business performance
8.5.7. Key strategic moves and developments
8.6. Cia.Brasileira de Bebidas
8.6.1. Company overview
8.6.2. Key Executives
8.6.3. Company snapshot
8.6.4. Operating business segments
8.6.5. Product portfolio
8.6.6. Business performance
8.6.7. Key strategic moves and developments
8.7. Coca-Cola Brasil
8.7.1. Company overview
8.7.2. Key Executives
8.7.3. Company snapshot
8.7.4. Operating business segments
8.7.5. Product portfolio
8.7.6. Business performance
8.7.7. Key strategic moves and developments
8.8. BRF
8.8.1. Company overview
8.8.2. Key Executives
8.8.3. Company snapshot
8.8.4. Operating business segments
8.8.5. Product portfolio
8.8.6. Business performance
8.8.7. Key strategic moves and developments
8.9. Adriana Tenorio
8.9.1. Company overview
8.9.2. Key Executives
8.9.3. Company snapshot
8.9.4. Operating business segments
8.9.5. Product portfolio
8.9.6. Business performance
8.9.7. Key strategic moves and developments
8.10. Aoatis Naturais
8.10.1. Company overview
8.10.2. Key Executives
8.10.3. Company snapshot
8.10.4. Operating business segments
8.10.5. Product portfolio
8.10.6. Business performance
8.10.7. Key strategic moves and developments
LIST OF TABLES
TABLE 01. BRAZIL STEVIA BEVERAGES MARKET, BY TYPE, 2021-2031 ($MILLION)
TABLE 02. BRAZIL STEVIA BEVERAGES MARKET, BY APPLICATION, 2021-2031 ($MILLION)
TABLE 03. BRAZIL STEVIA BEVERAGES MARKET, BY DISTRIBUTION CHANNEL, 2021-2031 ($MILLION)
TABLE 04. NUTRINOR: KEY EXECUTIVES
TABLE 05. NUTRINOR: COMPANY SNAPSHOT
TABLE 06. NUTRINOR: OPERATING SEGMENTS
TABLE 07. NUTRINOR: PRODUCT PORTFOLIO
TABLE 08. NUTRINOR: KEY STRATERGIES
TABLE 09. SIGAFARMA: KEY EXECUTIVES
TABLE 10. SIGAFARMA: COMPANY SNAPSHOT
TABLE 11. SIGAFARMA: OPERATING SEGMENTS
TABLE 12. SIGAFARMA: PRODUCT PORTFOLIO
TABLE 13. SIGAFARMA: KEY STRATERGIES
TABLE 14. BONAFONT: KEY EXECUTIVES
TABLE 15. BONAFONT: COMPANY SNAPSHOT
TABLE 16. BONAFONT: OPERATING SEGMENTS
TABLE 17. BONAFONT: PRODUCT PORTFOLIO
TABLE 18. BONAFONT: KEY STRATERGIES
TABLE 19. AMBEV: KEY EXECUTIVES
TABLE 20. AMBEV: COMPANY SNAPSHOT
TABLE 21. AMBEV: OPERATING SEGMENTS
TABLE 22. AMBEV: PRODUCT PORTFOLIO
TABLE 23. AMBEV: KEY STRATERGIES
TABLE 24. GIV: KEY EXECUTIVES
TABLE 25. GIV: COMPANY SNAPSHOT
TABLE 26. GIV: OPERATING SEGMENTS
TABLE 27. GIV: PRODUCT PORTFOLIO
TABLE 28. GIV: KEY STRATERGIES
TABLE 29. CIA.BRASILEIRA DE BEBIDAS: KEY EXECUTIVES
TABLE 30. CIA.BRASILEIRA DE BEBIDAS: COMPANY SNAPSHOT
TABLE 31. CIA.BRASILEIRA DE BEBIDAS: OPERATING SEGMENTS
TABLE 32. CIA.BRASILEIRA DE BEBIDAS: PRODUCT PORTFOLIO
TABLE 33. CIA.BRASILEIRA DE BEBIDAS: KEY STRATERGIES
TABLE 34. COCA-COLA BRASIL: KEY EXECUTIVES
TABLE 35. COCA-COLA BRASIL: COMPANY SNAPSHOT
TABLE 36. COCA-COLA BRASIL: OPERATING SEGMENTS
TABLE 37. COCA-COLA BRASIL: PRODUCT PORTFOLIO
TABLE 38. COCA-COLA BRASIL: KEY STRATERGIES
TABLE 39. BRF: KEY EXECUTIVES
TABLE 40. BRF: COMPANY SNAPSHOT
TABLE 41. BRF: OPERATING SEGMENTS
TABLE 42. BRF: PRODUCT PORTFOLIO
TABLE 43. BRF: KEY STRATERGIES
TABLE 44. ADRIANA TENORIO: KEY EXECUTIVES
TABLE 45. ADRIANA TENORIO: COMPANY SNAPSHOT
TABLE 46. ADRIANA TENORIO: OPERATING SEGMENTS
TABLE 47. ADRIANA TENORIO: PRODUCT PORTFOLIO
TABLE 48. ADRIANA TENORIO: KEY STRATERGIES
TABLE 49. AOATIS NATURAIS: KEY EXECUTIVES
TABLE 50. AOATIS NATURAIS: COMPANY SNAPSHOT
TABLE 51. AOATIS NATURAIS: OPERATING SEGMENTS
TABLE 52. AOATIS NATURAIS: PRODUCT PORTFOLIO
TABLE 53. AOATIS NATURAIS: KEY STRATERGIES
LIST OF FIGURES
FIGURE 01. BRAZIL STEVIA BEVERAGES MARKET, 2021-2031
FIGURE 02. SEGMENTATION OF BRAZIL STEVIA BEVERAGES MARKET, 2021-2031
FIGURE 03. TOP INVESTMENT POCKETS IN BRAZIL STEVIA BEVERAGES MARKET (2022-2031)
FIGURE 04. PORTER FIVE-1
FIGURE 05. PORTER FIVE-2
FIGURE 06. PORTER FIVE-3
FIGURE 07. PORTER FIVE-4
FIGURE 08. PORTER FIVE-5
FIGURE 09. DRIVERS, RESTRAINTS AND OPPORTUNITIES: BRAZIL STEVIA BEVERAGES MARKET
FIGURE 10. BRAZIL STEVIA BEVERAGES MARKET,BY TYPE, 2021 ($MILLION)
FIGURE 11. BRAZIL STEVIA BEVERAGES MARKET,BY APPLICATION, 2021 ($MILLION)
FIGURE 12. BRAZIL STEVIA BEVERAGES MARKET,BY DISTRIBUTION CHANNEL, 2021 ($MILLION)
FIGURE 13. TOP WINNING STRATEGIES, BY YEAR
FIGURE 14. TOP WINNING STRATEGIES, BY DEVELOPMENT
FIGURE 15. TOP WINNING STRATEGIES, BY COMPANY
FIGURE 16. PRODUCT MAPPING OF TOP 10 PLAYERS
FIGURE 17. COMPETITIVE DASHBOARD
FIGURE 18. COMPETITIVE HEATMAP: BRAZIL STEVIA BEVERAGES MARKET
FIGURE 19. TOP PLAYER POSITIONING, 2021
FIGURE 20. NUTRINOR: NET SALES, 2020-2022*($MILLION)
FIGURE 21. NUTRINOR: REVENUE SHARE, BY SEGMENT, 2021 (%)
FIGURE 22. NUTRINOR: REVENUE SHARE, BY GEOGRAPHY, 2021 (%)
FIGURE 23. SIGAFARMA: NET SALES, 2020-2022*($MILLION)
FIGURE 24. SIGAFARMA: REVENUE SHARE, BY SEGMENT, 2021 (%)
FIGURE 25. SIGAFARMA: REVENUE SHARE, BY GEOGRAPHY, 2021 (%)
FIGURE 26. BONAFONT: NET SALES, 2020-2022*($MILLION)
FIGURE 27. BONAFONT: REVENUE SHARE, BY SEGMENT, 2021 (%)
FIGURE 28. BONAFONT: REVENUE SHARE, BY GEOGRAPHY, 2021 (%)
FIGURE 29. AMBEV: NET SALES, 2020-2022*($MILLION)
FIGURE 30. AMBEV: REVENUE SHARE, BY SEGMENT, 2021 (%)
FIGURE 31. AMBEV: REVENUE SHARE, BY GEOGRAPHY, 2021 (%)
FIGURE 32. GIV: NET SALES, 2020-2022*($MILLION)
FIGURE 33. GIV: REVENUE SHARE, BY SEGMENT, 2021 (%)
FIGURE 34. GIV: REVENUE SHARE, BY GEOGRAPHY, 2021 (%)
FIGURE 35. CIA.BRASILEIRA DE BEBIDAS: NET SALES, 2020-2022*($MILLION)
FIGURE 36. CIA.BRASILEIRA DE BEBIDAS: REVENUE SHARE, BY SEGMENT, 2021 (%)
FIGURE 37. CIA.BRASILEIRA DE BEBIDAS: REVENUE SHARE, BY GEOGRAPHY, 2021 (%)
FIGURE 38. COCA-COLA BRASIL: NET SALES, 2020-2022*($MILLION)
FIGURE 39. COCA-COLA BRASIL: REVENUE SHARE, BY SEGMENT, 2021 (%)
FIGURE 40. COCA-COLA BRASIL: REVENUE SHARE, BY GEOGRAPHY, 2021 (%)
FIGURE 41. BRF: NET SALES, 2020-2022*($MILLION)
FIGURE 42. BRF: REVENUE SHARE, BY SEGMENT, 2021 (%)
FIGURE 43. BRF: REVENUE SHARE, BY GEOGRAPHY, 2021 (%)
FIGURE 44. ADRIANA TENORIO: NET SALES, 2020-2022*($MILLION)
FIGURE 45. ADRIANA TENORIO: REVENUE SHARE, BY SEGMENT, 2021 (%)
FIGURE 46. ADRIANA TENORIO: REVENUE SHARE, BY GEOGRAPHY, 2021 (%)
FIGURE 47. AOATIS NATURAIS: NET SALES, 2020-2022*($MILLION)
FIGURE 48. AOATIS NATURAIS: REVENUE SHARE, BY SEGMENT, 2021 (%)
FIGURE 49. AOATIS NATURAIS: REVENUE SHARE, BY GEOGRAPHY, 2021 (%)
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