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Brazil Running Gear Market Size and Share Outlook - Forecast Trends and Growth Analysis Report (2025-2034)
Market Report I 2025-06-29 I 101 Pages I EMR Inc.
The Brazil running gear market reached around USD 1.65 Billion in 2024 . The market is projected to grow at a CAGR of 6.30% between 2025 and 2034 to reach nearly USD 3.04 Billion by 2034 .
Brazil Running Gear Market Growth
The Brazilian Association of Street Running (ABCR) reports that there are currently 13 million runners in Brazil. In 2019, Brazil reported total e-commerce sales of EUR 12.5 billion, marking a 16% increase compared to the previous year. The e-commerce sector in Brazil is experiencing rapid growth, with an annual rate of 14.3%. Online platforms grant consumers convenient access to an extensive array of running gear, including footwear, clothing, and accessories, all from the comfort of their homes. This convenience is particularly attractive to busy individuals who may lack the time to shop in physical stores. Furthermore, online retailers typically provide a wider variety of running gear than traditional stores, allowing consumers to explore numerous brands, styles, and sizes to find products that best suit their needs and preferences.
The Brazil fitness tracker market, which includes well-known models such as the Apple Watch, has experienced substantial growth in recent years. As of January 2023, the market share of Apple Watch ownership in Brazil stands at 21.9%. Apple has sold 26.7 million smartwatches during the first three quarters of 2023. Fitness smartwatches are equipped with sensors that monitor a variety of activities, including steps walked, distance covered, calories burned, and active minutes. These functionalities assist users in tracking their daily physical activity and establishing goals to maintain an active lifestyle. For individuals engaged in running, cycling, and hiking, GPS capabilities are essential. This feature allows users to monitor their routes, distance, and pace independently of a smartphone, thereby facilitating performance analysis and enhancement.
Key Trends and Development
Rising interest in running; growing demand for lightweight running gear; increasing focus on sustainability; and the development of smart fabrics are favouring the Brazil running gear market expansion.
May 2024
WHP Global announced a new long-term license for LOTTO, a premier Italian sports brand, with Dray Industria e Comercio, an innovation-driven sports footwear and clothing company. Under the agreement, Dray has the exclusive rights to manufacture, promote, develop, and distribute the LOTTO brand in Brazil.
May 2024
BFSHOW, a footwear fair in Brazil held in Sao Paulo, introduced technologies and novelties for running shoes. Some novelties include the release of Olympikus, a Vulcabras brand, the Olympikus Corre Supra and Rep-play's Oo Esporte Nos Move. The former is the first super-sneaker made in Brazil that caters to both amateur and professional runners while the latter values the comfort of athletes.
Growing Popularity of Running
The growing prominence of the "Running Era" on social media in Brazil is aiding the market. As per the Brazilian Association of Street Running (ABCR), 150 thousand street races were held in Brazil and there was a 13% increase in the number of participants.
Increasing Preference for Lightweight Running Gear
The rising demand for lightweight running gear that can improve performance and precision, and exemplify the balance between function and form is aiding the market expansion.
Rising Demand for Sustainable Gear
With the growing environmental consciousness, sustainable fabrics such as organic cotton, recycled polyester, and bamboo that offer durability, breathability, and moisture-wicking properties are increasingly used in running gear.
Increasing Use of 3D Printing
Key players are increasingly using 3D printing technology to manufacture running gear, eliminate waste, improve sustainability, and lower resource consumption. The technology also enables manufacturers to remove weight from clothes, shoes, and other equipment without impacting overall durability and strength.
Advancements in Odour-Control Textile Technology
Manufacturers are deploying odour-control textile technology to develop products that are durable and stay fresh for long periods. Such textiles also reduce the need for washing and lower resource and energy costs associated with cleaning and maintaining textile products.
The Development of Smart Fabrics
Smart fabrics that detect, measure, and respond to different situations and include tracking temperature, pressure, and other key details to better understand athletes' health and performance are gaining popularity in running gear.
Brazil Running Gear Market Trends
The growing trend of active lifestyles and the rising awareness regarding well-being and health are surging the demand for running gear. Running gear is designed to support the body for exercise, allow freedom of movement, provide necessary support to joints and muscles, wick away sweat, and reduce friction while regulating the body temperature. The increasing interest in running and the rising number of marathons and half-marathons are further aiding the demand for running gear.
Brazil Running Gear Industry Segmentation
"Brazil Running Gear Market Report and Forecast 2025-2034" offers a detailed analysis of the market based on the following segments:
Market Breakup by Product
- Running Footwear
- Running Apparel
- Running Accessories
- Fitness Trackers
Market Breakup by Gender
- Male
- Female
- Unisex
Market Breakup by Distribution Channel
- Offline
- Online
Market Breakup by Region
- Sao Paulo
- Minas Gerais
- Rio de Janeiro
- Bahia
- Rio Grande do Sul
- Others
Brazil Running Gear Market Share
Based on the distribution channel, the market is segmented into online and offline. The offline segment is projected to grow at a CAGR of 11.4% during the forecast period of 2025-2034 as these channels deliver a concrete shopping experience and frequently present opportunities for individualised service. These stores generally provide an extensive selection of items, encompassing running footwear, clothing, and various accessories.
Leading Companies in the Brazil Running Gear Market
Major players are focusing on the integration of smart technology into the running gears to gain a competitive edge in the market.
- Adidas AG
- Puma SE
- Nike, Inc.
- Under Armour, Inc.
- Asics Corp.
- Skechers USA, Inc.
- Actvitta
- Columbia Sportswear Company
- On Holding AG
- NewBalance, Inc.
- Others
The comprehensive report looks into the macro and micro aspects of the market. The EMR report gives an in-depth insight into the market by providing a SWOT analysis as well as an analysis of Porter's Five Forces model.
More Insights On
Running Gear Market
1 Executive Summary
1.1 Market Size 2024-2025
1.2 Market Growth 2025(F)-2034(F)
1.3 Key Demand Drivers
1.4 Key Players and Competitive Structure
1.5 Industry Best Practices
1.6 Recent Trends and Developments
1.7 Industry Outlook
2 Market Overview and Stakeholder Insights
2.1 Market Trends
2.2 Key Verticals
2.3 Key Regions
2.4 Supplier Power
2.5 Buyer Power
2.6 Key Market Opportunities and Risks
2.7 Key Initiatives by Stakeholders
3 Economic Summary
3.1 GDP Outlook
3.2 GDP Per Capita Growth
3.3 Inflation Trends
3.4 Democracy Index
3.5 Gross Public Debt Ratios
3.6 Balance of Payment (BoP) Position
3.7 Population Outlook
3.8 Urbanisation Trends
4 Country Risk Profiles
4.1 Country Risk
4.2 Business Climate
5 Latin America Running Gear Market Overview
5.1 Key Industry Highlights
5.2 Latin America Running Gear Historical Market (2018-2024)
5.3 Latin America Running Gear Market Forecast (2025-2034)
6 Brazil Running Gear Market Overview
6.1 Key Industry Highlights
6.2 Brazil Running Gear Historical Market (2018-2024)
6.3 Brazil Running Gear Market Forecast (2025-2034)
7 Brazil Running Gear Market by Product
7.1 Running Footwear
7.1.1 Historical Trend (2018-2024)
7.1.2 Forecast Trend (2025-2034)
7.2 Running Apparel
7.2.1 Historical Trend (2018-2024)
7.2.2 Forecast Trend (2025-2034)
7.3 Running Accessories
7.3.1 Historical Trend (2018-2024)
7.3.2 Forecast Trend (2025-2034)
7.4 Fitness Trackers
7.4.1 Historical Trend (2018-2024)
7.4.2 Forecast Trend (2025-2034)
8 Brazil Running Gear Market by Gender
8.1 Male
8.1.1 Historical Trend (2018-2024)
8.1.2 Forecast Trend (2025-2034)
8.2 Female
8.2.1 Historical Trend (2018-2024)
8.2.2 Forecast Trend (2025-2034)
8.3 Unisex
8.3.1 Historical Trend (2018-2024)
8.3.2 Forecast Trend (2025-2034)
9 Brazil Running Gear Market by Distribution Channel
9.1 Offline
9.1.1 Historical Trend (2018-2024)
9.1.2 Forecast Trend (2025-2034)
9.2 Online
9.2.1 Historical Trend (2018-2024)
9.2.2 Forecast Trend (2025-2034)
10 Brazil Running Gear Market by Region
10.1 Sao Paulo
10.1.1 Historical Trend (2018-2024)
10.1.2 Forecast Trend (2025-2034)
10.2 Minas Gerais
10.2.1 Historical Trend (2018-2024)
10.2.2 Forecast Trend (2025-2034)
10.3 Rio de Janeiro
10.3.1 Historical Trend (2018-2024)
10.3.2 Forecast Trend (2025-2034)
10.4 Bahia
10.4.1 Historical Trend (2018-2024)
10.4.2 Forecast Trend (2025-2034)
10.5 Rio Grande do Sul
10.5.1 Historical Trend (2018-2024)
10.5.2 Forecast Trend (2025-2034)
10.6 Others
11 Market Dynamics
11.1 SWOT Analysis
11.1.1 Strengths
11.1.2 Weaknesses
11.1.3 Opportunities
11.1.4 Threats
11.2 Porter's Five Forces Analysis
11.2.1 Supplier's Power
11.2.2 Buyer's Power
11.2.3 Threat of New Entrants
11.2.4 Degree of Rivalry
11.2.5 Threat of Substitutes
11.3 Key Indicators of Demand
11.4 Key Indicators of Price
12 Competitive Landscape
12.1 Supplier Selection
12.2 Key Global Players
12.3 Key Regional Players
12.4 Key Player Strategies
12.5 Company Profiles
12.5.1 Adidas AG
12.5.1.1 Company Overview
12.5.1.2 Product Portfolio
12.5.1.3 Demographic Reach and Achievements
12.5.1.4 Certifications
12.5.2 Puma SE
12.5.2.1 Company Overview
12.5.2.2 Product Portfolio
12.5.2.3 Demographic Reach and Achievements
12.5.2.4 Certifications
12.5.3 Nike, Inc.
12.5.3.1 Company Overview
12.5.3.2 Product Portfolio
12.5.3.3 Demographic Reach and Achievements
12.5.3.4 Certifications
12.5.4 Under Armour, Inc.
12.5.4.1 Company Overview
12.5.4.2 Product Portfolio
12.5.4.3 Demographic Reach and Achievements
12.5.4.4 Certifications
12.5.5 Asics Corp.
12.5.5.1 Company Overview
12.5.5.2 Product Portfolio
12.5.5.3 Demographic Reach and Achievements
12.5.5.4 Certifications
12.5.6 Skechers USA, Inc.
12.5.6.1 Company Overview
12.5.6.2 Product Portfolio
12.5.6.3 Demographic Reach and Achievements
12.5.6.4 Certifications
12.5.7 Actvitta
12.5.7.1 Company Overview
12.5.7.2 Product Portfolio
12.5.7.3 Demographic Reach and Achievements
12.5.7.4 Certifications
12.5.8 Columbia Sportswear Company
12.5.8.1 Company Overview
12.5.8.2 Product Portfolio
12.5.8.3 Demographic Reach and Achievements
12.5.8.4 Certifications
12.5.9 On Holding AG
12.5.9.1 Company Overview
12.5.9.2 Product Portfolio
12.5.9.3 Demographic Reach and Achievements
12.5.9.4 Certifications
12.5.10 NewBalance, Inc.
12.5.10.1 Company Overview
12.5.10.2 Product Portfolio
12.5.10.3 Demographic Reach and Achievements
12.5.10.4 Certifications
12.5.11 Others
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