Report

The Brazil online entertainment market is projected to grow at a CAGR of 6.80% between 2025 and 2034. The market is being driven by the increasing number of social media users in the country.

Brazil Online Entertainment Market Growth

As of January 2022, Brazil had an estimated 171.5 million social media users. In early 2022, YouTube boasted around 138.0 million users in Brazil, as reported by Google's advertising resources. Moreover, Brazil ranks as the second largest market for Netflix, boasting a user base of over 15 million. The streaming service generates more than $1 billion in revenue annually from the Latin American region.

The online entertainment sector in Brazil is set to experience ongoing expansion, fuelled by rising internet usage, changing consumer tastes, and technological progress. In Brazil, approximately 70% of the population engages with music videos, while around 40% watch comedy, meme, or viral content. About 35% of individuals view video livestreams, and more than 35% consume educational videos. Additionally, around 30% watch sports highlights or clips, and over 25% are interested in gaming videos. More than a quarter of the population also watches influencer videos and vlogs. Among individuals aged 16 to 64, Brazilian users spend an average of over 10 hours online daily, approximately 4 hours watching television, more than 3 hours on social media, and over 2 hours listening to music streaming services. The increase in digital content creation, such as unique series and movies designed for specific regions, is enhancing viewer interaction and subscription numbers for online streaming services.

Key Trends and Developments

Digital transformation and internet penetration, growing popularity of streaming services, evolving consumer preferences, technological advancements, and social media influence are the major trends impacting Brazil online entertainment market growth.

April 2021

Box Brazil, a Brazilian content provider, unveiled the launch of Box Brazil Play, a local content OTT platform, dedicated exclusively to content produced in Brazil.

Nov 2022

The OTT streaming service, DAZN, officially commenced operations in Brazil, marking its ninth market entry. Prior to the launch, DAZN had been streaming exclusive football matches on social media platforms and is now providing complete access to its sports subscription service.

June 2024

In honour of Brazilian Cinema Day on June 19, Netflix unveiled a collection of films named Absolute Brazilian Cinema, showcasing the richness and diversity inherent in Brazilian filmmaking.

Digital Transformation and Internet Penetration

The expansion of internet access and broadband infrastructure in Brazil is increasing access to online entertainment services. As connectivity grows, so does the potential viewership for digital content. The widespread use of smartphones and tablets also allows users to enjoy streaming and gaming on the go.

Growing Streaming Services

The ascent of video streaming services, including Netflix, Amazon Prime Video, and Disney+, is becoming increasingly evident. Domestic competitors such as Globoplay are also making significant strides by providing content specifically designed for Brazilian viewers.

Evolving Consumer Preferences

There is a growing trend among consumers favouring on-demand content rather than adhering to conventional broadcast schedules. This shift is propelling the demand for services that provide greater flexibility in viewing options and timing. Additionally, interactive entertainment formats, including live streaming and virtual events, are becoming increasingly popular, particularly among younger demographics.

Technological Advancements

Developments in internet technology, particularly the implementation of 4G and 5G networks, significantly enhance streaming quality and minimise buffering, thereby improving the overall user experience. The widespread availability of smart televisions, gaming consoles, and various other connected devices facilitates the consumption of high-definition and immersive online content.

Social Media Influence

Social media platforms such as Instagram, Facebook, and TikTok are pivotal in the discovery and promotion of content, significantly shaping the habits of entertainment consumption. Additionally, platforms that facilitate user-generated content, including YouTube and Twitch, enhance the richness and diversity of the online entertainment landscape.

Brazil Online Entertainment Market Trends

The enhancement of internet accessibility and broadband infrastructure in Brazil is playing a crucial role in transforming the realm of online entertainment. As the quality and reach of internet connectivity improve, a larger segment of the population gains the ability to access a wide array of digital content, including streaming services, gaming platforms, and social media. This increased accessibility not only allows more individuals to enjoy their favourite shows, movies, and games but also fosters a more diverse audience that can engage with various forms of entertainment.

Moreover, the expansion of broadband infrastructure is particularly significant in rural and underserved areas, where previously limited access to high-speed internet has hindered participation in the digital economy. With improved connectivity, these regions now tap into the vast resources available online, bridging the gap between urban and rural entertainment consumption.

Brazil Online Entertainment Industry Segmentation

Brazil Online Entertainment Market Report and Forecast 2025-2034 offers a detailed analysis of the market based on the following segments:

Market Breakup by Form:

- Video
- Audio
- Games
- Others

Market Breakup by Revenue Model:

- Subscription
- Advertisement
- Sponsorship
- Others

Market Breakup by Device:

- Smartphones
- Smart TVs, Projectors, Monitors
- Others

Market Breakup by Region:

- Sao Paulo
- Minas Gerais
- Rio de Janeiro
- Bahia
- Rio Grande do Sul

Brazil Online Entertainment Market Share

Based on the form, the market is segmented into video, audio, and games, among others. The games segment is projected to grow at a CAGR of 7.6% during the forecast period of 2025-2034. The gaming sector leads the market, attributed to its extensive user base, engaging interactive experiences, and ongoing innovation, which collectively foster greater engagement and revenue in comparison to other entertainment categories.

Leading Companies in the Brazil Online Entertainment Market

Major players are focusing on creating engaging and youth-driven content to gain a competitive edge in the market.

- Globo Comunicacao e Participacoes SA
- Netflix Inc.
- BuzzFeed, Inc.
- Live Nation Worldwide, Inc.
- Amazon.com, Inc.
- Google LLC (Youtube)
- Spotify Technology SA
- WarnerMedia Direct, LLC. (Max.com)
- ADORCinema
- Others

The comprehensive report looks into the macro and micro aspects of the market. The EMR report gives an in-depth insight into the market by providing a SWOT analysis as well as an analysis of Porter's Five Forces model.