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Brazil Agricultural Tractor Machinery - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2026 - 2031)
Market Report I 2026-02-09 I 80 Pages I Mordor Intelligence
Brazil Agricultural Tractor Machinery Market Analysis
The Brazil agricultural tractor machinery market is expected to grow from USD 3.80 billion in 2025 to USD 3.98 billion in 2026 and is forecast to reach USD 5.02 billion by 2031 at 4.75% CAGR over 2026-2031. Robust rural credit subsidies, a rebound in commodity prices, and greater adoption of precision-ready implements are anticipated to keep the Brazil agricultural tractor machinery market on a steady expansion path. Producer demand is recovering after a slide in 2024 unit sales that stemmed from high interest rates and weak soybean prices. Government programs such as Moderfrota and the National Development Bank's (BNDES) equalized credit lines continue to anchor equipment financing at rates 200-300 basis points below commercial benchmarks, allowing dealers to stretch payment terms and smooth seasonal spikes. Original equipment manufacturer (OEM) strategies now center on autonomous-ready platforms, quick-attach retrofit kits, and satellite connectivity, all of which align with Brazil's large, geographically dispersed farm operations. Competitive intensity remains high as multinationals invest in domestic production while local implement specialists undercut imports through shorter supply chains and subsidized dealer financing.
Brazil Agricultural Tractor Machinery Market Trends and Insights
Mainstream Credit-Financed Mechanization Boom
BNDES disbursed funds for machinery in 2024, reflecting a notable increase that allowed dealers to extend payment terms significantly. Moderfrota contributed to the addition of a substantial number of tractors to the national fleet over a decade, highlighting the important role of subsidized loans. The February 2025 tranche of funding supports lending activities during critical planting months. These initiatives collectively reduce growers' cost of capital compared to commercial rates and encourage consistent equipment replacement.
Commodity-price-linked Capex Cycles
Soybean futures experienced significant declines, reducing farm margins and delaying tractor purchases for several months. Historically, an increase in soybean prices has been linked to a notable rise in equipment orders within a short period, highlighting the strong connection between revenue and spending. Coffee provided some stability as Arabica prices supported ongoing mechanization efforts in key agricultural regions. These price fluctuations create immediate impacts that either encourage or hinder capital investments.
High Import Tariffs on Precision Components
Capital-goods duties are significant and increase further when local service taxes are included, making advanced sensors and controllers expensive for growers. The expiration of the ex-tarifario waiver creates uncertainty and leads to forward-buying activity. Importers also face extended approval timelines due to recent regulatory changes. High costs hinder the adoption of precision-agriculture technologies, particularly for smaller operations.
Other drivers and restraints analyzed in the detailed report include:
Domestic OEM Remanufacturing PushGovernment Moderfrota Subsidy ExtensionSeasonal Logistics Bottlenecks
For complete list of drivers and restraints, kindly check the Table Of Contents.
Segment Analysis
Plowing and cultivating machinery accounted for 41.92% of 2025 revenue, reflecting the extensive use of no-till practices that necessitate investments in specialized double-disc openers and shanks. Planting machinery gear is the fastest-growing segment of the Brazilian agricultural tractors market, advancing 8.83% per year as cotton, corn, and specialty-grain growers adopt zero-damage seed placement. The Brazil agricultural tractor machinery market size for sowing solutions is forecast to rise from USD 0.85 billion in 2025 to USD 1.42 billion in 2031. Domestic players such as Stara and Jacto offer pneumatic meters and variable-rate controllers that cut seed waste by 4% and reduce overlaps by up to 8%. Harvesting implements grow moderately because sugarcane mechanization already exceeds 90%. Fertilizer and pest-control sprayers gain momentum from precision-agriculture retrofits that trim input costs 10-15%.
Precision-ready implements feed a broader ecosystem shift. Jacto's Lumina planter integrates cloud-based telemetry, allowing agronomists to adjust seeding depth in real-time. Kuhn's VBP 3260 baler supports integrated crop-livestock systems that store higher-protein feed. Such innovations raise implement prices by 15-20% yet shorten payback through reduced inputs and higher yields, supporting the long-term growth of the Brazilian agricultural tractors machinery market.
The Brazil Agricultural Tractor Machinery Market Report is Segmented by Implement Type (Plowing and Cultivating Machinery, Planting Machinery, Haying and Forage Machinery, Sprayers, and Other Types). The Market Forecasts are Provided in Terms of Value (USD).
List of Companies Covered in this Report:
Deere and Company CNH Industrial N.V. AGCO Corporation Bucher Industries AG Stara S/A Tatu Marchesan S/A Maquinas Agricolas Jacto S/A Baldan Implementos Agricolas Mahindra & Mahindra Ltd. Kubota Corporation Claas KGaA mbH Same Deutz-Fahr Group S.p.A. Tractors and Farm Equipment Limited Yanmar Co., Ltd. LS Mtron Ltd.
Additional Benefits:
The market estimate (ME) sheet in Excel format
3 months of analyst support
1 Introduction
1.1 Study Assumptions and Market Definition
1.2 Scope of the Study
2 Research Methodology
3 Executive Summary
4 Market Landscape
4.1 Market Overview
4.2 Market Drivers
4.2.1 Mainstream Credit-Financed Mechanization Boom
4.2.2 Commodity-price-linked Capex Cycles
4.2.3 Domestic OEM Remanufacturing Push
4.2.4 Government Moderfrota Subsidy Extension
4.2.5 Precision-ready Quick-Attach Retrofit Upsurge
4.2.6 Emergence of Carbon-Smart Tillage Practices
4.3 Market Restraints
4.3.1 High Import Tariffs on Precision Components
4.3.2 Double-digit Interest Rates on Working Capital
4.3.3 Seasonal Logistics Bottlenecks
4.3.4 Fragmented Rural Financing Access
4.4 Regulatory Landscape
4.5 Technological Outlook
4.6 Porter's Five Forces
4.6.1 Threat of New Entrants
4.6.2 Bargaining Power of Suppliers
4.6.3 Bargaining Power of Buyers
4.6.4 Threat of Substitutes
4.6.5 Intensity of Competitive Rivalry
5 Market Size and Growth Forecasts (Value)
5.1 By Machinery Type
5.1.1 Plowing and Cultivating Machinery
5.1.1.1 Plows
5.1.1.2 Harrows
5.1.1.3 Rotovators and Cultivators
5.1.1.4 Other Plowing and Cultivating Machinery
5.1.2 Planting Machinery
5.1.2.1 Seed Drills
5.1.2.2 Planters
5.1.2.3 Spreaders
5.1.2.4 Other Planting Machinery
5.1.3 Haying and Forage Machinery
5.1.3.1 Mowers and Conditioners
5.1.3.2 Balers
5.1.3.3 Other Haying and Forage Machinery
5.1.4 Sprayers
5.1.5 Other Types
6 Competitive Landscape
6.1 Market Concentration
6.2 Strategic Moves
6.3 Market Share Analysis
6.4 Company Profiles (Includes Global Level Overview, Market Level Overview, Core Segments, Financials as Available, Strategic Information, Market Rank/Share for Key Companies, Products and Services, and Recent Developments)
6.4.1 Deere and Company
6.4.2 CNH Industrial N.V.
6.4.3 AGCO Corporation
6.4.4 Bucher Industries AG
6.4.5 Stara S/A
6.4.6 Tatu Marchesan S/A
6.4.7 Maquinas Agricolas Jacto S/A
6.4.8 Baldan Implementos Agricolas
6.4.9 Mahindra & Mahindra Ltd.
6.4.10 Kubota Corporation
6.4.11 Claas KGaA mbH
6.4.12 Same Deutz-Fahr Group S.p.A.
6.4.13 Tractors and Farm Equipment Limited
6.4.14 Yanmar Co., Ltd.
6.4.15 LS Mtron Ltd.
7 Market Opportunities and Future Outlook
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