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Brazil Agricultural Machinery - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2025 - 2030)
Market Report I 2025-08-01 I 80 Pages I Mordor Intelligence
Brazil Agricultural Machinery Market Analysis
The Brazil agricultural machinery market size stands at USD 7.93 billion in 2025 and is forecast to reach USD 10.76 billion by 2030, advancing at a 6.3% CAGR during the forecast period. Continued expansion of large-scale soybean, corn, and sugarcane farms, wider access to subsidized credit, and rapid diffusion of precision farming tools are the core engines propelling the Brazil agricultural machinery market. Demand remains resilient even in a high-interest-rate environment because government programs channel low-cost funds toward machinery upgrades, and OEM (Original Equipment Manufacturer) service bundles cut operating costs through predictive maintenance. Farm consolidation in the Center-West supports steady replacement cycles for tractors and harvesters, while frontier regions such as Matopiba (a region formed by parts of Tocantins, Maranhao, Piaui, and Bahia states) fuel first-time purchases of irrigation and spraying systems. At the same time, carbon-credit incentives and sustainability mandates expand the addressable base for fuel-efficient models that lower emissions and capture additional income streams for growers.
Brazil Agricultural Machinery Market Trends and Insights
Digital-ag Credit from Government Policies
Plano Safra 2025/26 released BRL 516.2 billion (USD 93.9 billion) in rural credit, with lines priced at 2.5% for machinery up to BRL 100,000 (USD 18,200) and 5% up to BRL 250,000 (USD 45,500). Embedded fintech processes accelerate loan approval, enabling mid-sized growers to transition from cash purchases to structured financing. BNDES (The Brazilian Economic and Social Development Bank) added BRL 70 billion (USD 12.8 billion) solely for tech-enabled equipment bundles, linking funding to precision-ag Key Performance Indicators. Newly issued digital grain receipts (CPRs) are now accepted as collateral, broadening credit access for tenant farmers.
Expansion of Center-Pivot Financing via Banks
Center-pivot counts in Mato Grosso leapt 226% in one year as lenders lengthened amortization to eight harvest cycles. Lindsay Corporation's Smart Pivot trials confirmed 15% yield lifts and 27% water savings, validating the returns that underpin those loan products. Insurers now bundle rainfall-index coverage with irrigation loans, trimming default risk tied to drought. Equipment dealers respond by stocking modular spans that can be expanded when growers refinance.
High Financing Costs Amid Selic Volatility
The Selic climbed from 10.5% to 13.25% in early 2025, driving commercial equipment loans above 20%. Bank data show a 30% drop in non-subsidized applications, with mid-size growers delaying combine replacements. Currency swings inflate imported parts costs, further eroding purchasing power. Some OEMs now offer factory-backed rate buy-downs to keep volumes moving.
Other drivers and restraints analyzed in the detailed report include:
OEM Telematics-as-a-Service Bundles / Carbon-Credit Premiums for Tractors / Data-Sovereignty Litigation on Farm Analytics /
For complete list of drivers and restraints, kindly check the Table Of Contents.
Segment Analysis
Tractors accounted for 46% of Brazil agricultural machinery market share in 2024, underscoring their position as the primary power source across grain, sugarcane, and mixed-farming operations. Their broad utility makes them the anchor of fleet-renewal cycles, and steady replacement demand in the Center-West keeps this segment the largest contributor to Brazil agricultural machinery market size. Harvesting and spraying equipment follow in value as growers pair combines and self-propelled sprayers with precision guidance to protect yield and curb input waste. Irrigation systems post double-digit value gains in frontier regions, yet their absolute share remains smaller because high upfront costs limit initial adoption outside Mato Grosso and Goias.
Hay and forage machinery is the fastest-growing category, advancing at a 5.9% CAGR through 2030 as integrated crop-livestock systems widen across the Cerrado and South. Growth in planting and cultivation equipment stays linked to conservation tillage practices that require lighter, residue-friendly implements rather than deep inversion tools. Demand for planting, harvesting, and spraying machinery also benefits from bundled telematics that convert capital purchases into data-driven productivity gains. Together, these trends reinforce a balanced expansion pattern in which tractors retain scale leadership while hay and forage equipment captures the momentum edge within the Brazil agricultural machinery market.
The Brazil Agricultural Machinery Market Report is Segmented by Machinery Type (Tractors, Plowing and Cultivating Machinery, Planting Machinery, Harvesting Machinery, Hay and Forage Machinery, Irrigation Machinery, and Spraying Machinery). The Market Forecasts are Provided in Terms of Value (USD).
List of Companies Covered in this Report:
Deere & Company / CNH Industrial N.V. / AGCO Corporation / Kubota Corporation / Mahindra & Mahindra Ltd / Maquinas Agricolas Jacto S.A. / Bauer Group / Stara S/A Agricultural Implements Industry / Lindsay Corporation / Valmont Industries, Inc. / CLAAS KGaA mbH / Tatu Marchesan (Marchesan Implementos) /
Additional Benefits:
The market estimate (ME) sheet in Excel format /
3 months of analyst support /
1 Introduction
1.1 Study Assumptions and Market Definition
1.2 Scope of the Study
2 Research Methodology
3 Executive Summary
4 Market Landscape
4.1 Market Overview
4.2 Market Drivers
4.2.1 Soaring Mechanized-Harvest Mandates
4.2.2 Digital-ag Credit from Government Policies
4.2.3 Expansion of Center-Pivot Financing via Banks
4.2.4 OEM Telematics-as-a-Service Bundles
4.2.5 Carbon-Credit Premiums for Tractors
4.2.6 Satellite-Enabled Ag-IoT Expansion in Frontier Ecosystems
4.3 Market Restraints
4.3.1 High Financing Costs Amid Selic Volatility
4.3.2 Grain-Price Downturn Dampening CAPEX
4.3.3 Data-Sovereignty Litigation on Farm Analytics
4.3.4 Sub-Scale Farms' Limited ROI on Automation
4.4 Regulatory Landscape
4.5 Technological Outlook
4.6 Porter's Five Forces Analysis
4.6.1 Bargaining Power of Suppliers
4.6.2 Bargaining Power of Buyers
4.6.3 Threat of New Entrants
4.6.4 Threat of Substitute Products
4.6.5 Intensity of Competitive Rivalry
5 Market Size and Growth Forecasts (Value)
5.1 By Machinery Type
5.1.1 Tractors
5.1.1.1 Below 80 HP
5.1.1.2 81 to 130 HP
5.1.1.3 Above 130 HP
5.1.2 Plowing and Cultivating Machinery
5.1.2.1 Plows
5.1.2.2 Harrows
5.1.2.3 Cultivators and Tillers
5.1.2.4 Other Plowing and Cultivating Machinery (Subsoilers, Ridgers, etc.)
5.1.3 Planting Machinery
5.1.3.1 Seed Drills
5.1.3.2 Planters
5.1.3.3 Spreaders
5.1.3.4 Other Planting Machinery (Transplanters, Precision Seeders, etc.)
5.1.4 Harvesting Machinery
5.1.4.1 Combine Harvesters
5.1.4.2 Sugarcane Harvesters
5.1.4.3 Forage Harvesters
5.1.4.4 Other Harvesting Machinery (Beet Harvesters, Potato Harvesters, etc.)
5.1.5 Hay and Forage Machinery
5.1.5.1 Mowers
5.1.5.2 Balers
5.1.5.3 Other Haying and Forage Machinery (Rakes, Tedders, etc.)
5.1.6 Irrigation Machinery
5.1.6.1 Center-Pivot Irrigation
5.1.6.2 Sprinkler Irrigation
5.1.6.3 Drip Irrigation
5.1.6.4 Other Irrigation Machinery (Micro-Sprinklers, Flood/Furrow Systems, etc.)
5.1.7 Spraying Machinery
5.1.7.1 Self-Propelled Sprayers
5.1.7.2 Tractor-Mounted Sprayers
5.1.7.3 Aerial Drone Sprayers
6 Competitive Landscape
6.1 Market Concentration
6.2 Strategic Moves
6.3 Market Share Analysis
6.4 Company Profiles (Includes Global Level Overview, Market Level Overview, Core Segments, Financials as Available, Strategic Information, Market Rank/Share for Key Companies, Products and Services, and Recent Developments)
6.4.1 Deere & Company
6.4.2 CNH Industrial N.V.
6.4.3 AGCO Corporation
6.4.4 Kubota Corporation
6.4.5 Mahindra & Mahindra Ltd
6.4.6 Maquinas Agricolas Jacto S.A.
6.4.7 Bauer Group
6.4.8 Stara S/A Agricultural Implements Industry
6.4.9 Lindsay Corporation
6.4.10 Valmont Industries, Inc.
6.4.11 CLAAS KGaA mbH
6.4.12 Tatu Marchesan (Marchesan Implementos)
7 Market Opportunities and Future Outlook
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