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Bourbon Spirits Market By Type (Wheated, Barrel Finished, Barrel Select, Others), By ABV (40-45%, 46-55%, 56% and above), By Distribution Channel (On-trade, Off-trade): Global Opportunity Analysis and Industry Forecast, 2022-2031

Market Report I 2023-04-01 I 297 Pages I Allied Market Research
Discounted by 10% to 2024-11-15

The global bourbon spirits market was valued at $7,774.1 million in 2021 and is projected to reach $12,781.6 million by 2031, growing at a CAGR of 5.0% during the forecast period from 2022 to 2031. North America is one of the major consumer regions in the global marketplace that solely accounted for more than 35% of the overall bourbon spirits market in 2021. The impact of COVID-19 has been unprecedented and impeding the market growth throughout the pandemic period. It is expected that the market will set back to its previous growth trend over the next couple of years.
The market growth is driven by the rise in demand for premium and luxury whiskey as a result of premiumization and socialization. The rise in demand for high-premium whiskeys due to changes in consumer tastes, rise in standard of living globally, and inclination towards innovative products is expected to drive the growth of the global bourbon spirits market during the forecast period. In order to engage tech-savvy young consumers that seek greater value for money, more personalization, and integrated digital access, luxury whiskey variants such as American whiskey and Bourbon whiskey have started to develop accurate social media platforms to expand consumer reach. Furthermore, millennia also value quality, authenticity & provenance, and hence are willing to pay more to enjoy premium bourbon whisky.
Premiumization remains to be one of the major factors projected to drive the growth of the alcoholic beverages industry. The demand for premium cocktails is attributed to increase in the trend of mixed drinks and crafted cocktails. Pre-mixed and fresh cocktail manufacturers are utilizing natural colorants & flavors and favoring premium ingredients to meet the natural appeal of the drink. Bourbon spirits/whiskeys are popular for their natural taste and offer earthy appeal to the drink and most of the on-trade counters are utilizing a huge quantity of bourbon spirits to make premium drinks.
According to the report published by the Bacardi Cultural Insights Network 2021, 37% of bartenders voted spirits as the top mixer globally that premiumize cocktails and other alcoholic drinks. The emergence of modern on-trade channels in developing economies and the upsurge in disposable income further ensure higher consumption of spirits-based cocktails, thus contributing toward the growth of the global bourbon spirits market.
The hunt for authenticity while drinking has been possible due to improved awareness of the service being provided to offer bourbon whisky in the on-trade counters and the rise in the spending power of consumers in developing economies. Moreover, consumers continue to support quality over quantity, which is directly positively impacting the sales of premium spirits such as bourbon spirits. According to the Distilled Spirits Council of the U.S. (DISCUS) 2021, the sale of RTD (ready-to-drink) spirits rose by 39.1%, and the trend is expected to continue over the next five years. The steadily increasing consumption of the growing premium & luxury spirits category and rising rapid modernization in developing economies is further expected to boost the demand for premium bourbon spirits products in the market.
Moreover, the economic improvement of the middle-class population influences buying preferences across the globe, which, in turn, contributes toward the growth of the market. According to the data by Drizly 2020 (an alcohol e-commerce platform in the U.S.), spirits were the second largest category in terms of premium in the overall alcoholic beverages market. The economic improvement of the middle-class population has influenced their buying preferences across the globe. Thus, the evolving preferences to search for premium appeal are expected to continue to drive the growth of the global bourbon spirits market.

The bourbon spirit market is segmented into type, ABV, distribution channel, and region. By type, the market is segregated into wheated, barrel finished, barrel select, and others. Depending on alcohol-by-volume (ABV), it is segmented into 40-45%, 46-55%, and 56% and above. Based on distribution channel, it is fragmented into on-trade (hotel, bar, pub, and others) and off-trade (supermarkets/hypermarkets, convenience stores, specialty stores, online retailers, and others). Region-wise, the market is analyzed across North America, Europe, Asia-Pacific, and LAMEA.
Some of the key players profiled in the bourbon spirits market analysis include Suntory Holdings Limited, Brown-Forman Corporation, MGP Ingredients, Inc., Laws Whiskey House, Conecuh Brands, LLC, Distiller's Way, LLC, Sazerac Company, Inc, Kirin Holdings Company, Limited, Bacardi Limited., Michters Distillery LLC., Heaven Hill Brands, Nashville Barrel Company, Bardstown Bourbon Company, Wyoming Whiskey, Inc., and Jos. A. Magnus & Co.

Bourbon Spirits Market Segments
By Type
-Wheated
-Barrel Finished
-Barrel Select
-Others
By ABV
-40-45%
-46-55%
-56% and above
By Distribution Channel
-On-trade
-Hotel
-Bar
-Pub
-Others
-Off-trade
-Hypermarkets/ Supermarkets
-Convenience Stores
-Specialty stores
-Online Retailers
-Others
By Region
-North America
-U.S.
-Canada
-Mexico
-Europe
-France
-Germany
-Italy
-Spain
-UK
-Rest of Europe
-Asia-Pacific
-China
-Japan
-India
-South Korea
-Australia
-Rest of Asia-Pacific
-LAMEA
-Latin America
-Middle East
-Africa

KEY MARKET PLAYERS PROFILED IN THE REPORT
-Suntory Holdings Limited
-The Brown-Forman Corporation
-Mgp Ingredients, Inc.
-Laws Whiskey House
-Conecuh Brands, Llc
-Distiller's Way, Llc
-Sazerac Company, Inc
-Kirin Holdings Company, Limited
-Bacardi Limited
-Michters Distillery Llc.
-Heaven Hill Brands
-Nashville Barrel Company
-Bardstown Bourbon Company
-Wyoming Whiskey, Inc.
-Jos. A. Magnus And Co.
Key Benefits For Stakeholders
-This report provides a quantitative analysis of the market segments, current trends, estimations, and dynamics of the bourbon spirits market analysis from 2021 to 2031 to identify the prevailing bourbon spirits market opportunities.
-The market research is offered along with information related to key drivers, restraints, and opportunities.
-Porter's five forces analysis highlights the potency of buyers and suppliers to enable stakeholders make profit-oriented business decisions and strengthen their supplier-buyer network.
-In-depth analysis of the bourbon spirits market segmentation assists to determine the prevailing market opportunities.
-Major countries in each region are mapped according to their revenue contribution to the global market.
-Market player positioning facilitates benchmarking and provides a clear understanding of the present position of the market players.
-The report includes the analysis of the regional as well as global bourbon spirits market trends, key players, market segments, application areas, and market growth strategies.
Key Market Segments
By Type
- Barrel Finished
- Barrel Select
- Others
- Wheated
By ABV
- 40-45%
- 46-55%
- 56% and above
By Distribution Channel
- On-trade
- Sub-segment
- Hotel
- Bar
- Pub
- Others
- Off-trade
- Hypermarkets/ supermarkets
- Hypermarkets/ supermarkets
- Convenience Stores
- Speciality stores
- Online Retailers
- Others
By Region
- North America
- U.S.
- Canada
- Mexico
- Europe
- France
- Germany
- Italy
- Spain
- UK
- Rest of Europe
- Asia-Pacific
- China
- Japan
- India
- South Korea
- Australia
- Rest of Asia-Pacific
- LAMEA
- Latin America
- Middle East
- Africa
- Key Market Players
- Brown-Forman Corporation
- Suntory Holdings Limited
- Conecuh Brands, LLC
- Distiller's Way, LLC
- Laws Whiskey House
- MGP Ingredients, Inc.
- Bardstown Bourbon Company
- Wyoming Whiskey, Inc.
- Jos. A. Magnus & Co.
- Kirin Holdings Company, Limited
- Bacardi Limited.
- Nashville Barrel Company
- Heaven Hill Brands
- Michters Distillery LLC.
- Sazerac Company, Inc

CHAPTER 1: INTRODUCTION
1.1. Report description
1.2. Key market segments
1.3. Key benefits to the stakeholders
1.4. Research Methodology
1.4.1. Primary research
1.4.2. Secondary research
1.4.3. Analyst tools and models
CHAPTER 2: EXECUTIVE SUMMARY
2.1. CXO Perspective
CHAPTER 3: MARKET OVERVIEW
3.1. Market definition and scope
3.2. Key findings
3.2.1. Top impacting factors
3.2.2. Top investment pockets
3.3. Porter's five forces analysis
3.3.1. Bargaining power of suppliers
3.3.2. Bargaining power of buyers
3.3.3. Threat of substitutes
3.3.4. Threat of new entrants
3.3.5. Intensity of rivalry
3.4. Market dynamics
3.4.1. Drivers
3.4.1.1. Rise in spirit tourism
3.4.1.2. Wide utilization of gin in premium cocktails
3.4.1.3. Surge in demand for premium ready-to-drink and luxury spirits

3.4.2. Restraints
3.4.2.1. Stringent regulations over advertisement

3.4.3. Opportunities
3.4.3.1. Exploring demand in Asia-Pacific region
3.4.3.2. Introduction of craft spirits

3.5. COVID-19 Impact Analysis on the market
3.6. Market Share Analysis
3.7. Regulatory Guidelines
CHAPTER 4: BOURBON SPIRITS MARKET, BY TYPE
4.1. Overview
4.1.1. Market size and forecast
4.2. Wheated
4.2.1. Key market trends, growth factors and opportunities
4.2.2. Market size and forecast, by region
4.2.3. Market share analysis by country
4.3. Barrel Finished
4.3.1. Key market trends, growth factors and opportunities
4.3.2. Market size and forecast, by region
4.3.3. Market share analysis by country
4.4. Barrel Select
4.4.1. Key market trends, growth factors and opportunities
4.4.2. Market size and forecast, by region
4.4.3. Market share analysis by country
4.5. Others
4.5.1. Key market trends, growth factors and opportunities
4.5.2. Market size and forecast, by region
4.5.3. Market share analysis by country
CHAPTER 5: BOURBON SPIRITS MARKET, BY ABV
5.1. Overview
5.1.1. Market size and forecast
5.2. 40-45%
5.2.1. Key market trends, growth factors and opportunities
5.2.2. Market size and forecast, by region
5.2.3. Market share analysis by country
5.3. 46-55%
5.3.1. Key market trends, growth factors and opportunities
5.3.2. Market size and forecast, by region
5.3.3. Market share analysis by country
5.4. 56% and above
5.4.1. Key market trends, growth factors and opportunities
5.4.2. Market size and forecast, by region
5.4.3. Market share analysis by country
CHAPTER 6: BOURBON SPIRITS MARKET, BY DISTRIBUTION CHANNEL
6.1. Overview
6.1.1. Market size and forecast
6.2. On-trade
6.2.1. Key market trends, growth factors and opportunities
6.2.2. Market size and forecast, by region
6.2.3. Market share analysis by country
6.2.4. On-trade Bourbon Spirits Market by Sub-segment
6.2.4.1. Hotel Market size and forecast, by region
6.2.4.2. Bar Market size and forecast, by region
6.2.4.3. Pub Market size and forecast, by region
6.2.4.4. Others Market size and forecast, by region
6.3. Off-trade
6.3.1. Key market trends, growth factors and opportunities
6.3.2. Market size and forecast, by region
6.3.3. Market share analysis by country
6.3.4. Off-trade Bourbon Spirits Market by Hypermarkets/ supermarkets
6.3.4.1. Hypermarkets/ supermarkets Market size and forecast, by region
6.3.4.2. Convenience Stores Market size and forecast, by region
6.3.4.3. Speciality stores Market size and forecast, by region
6.3.4.4. Online Retailers Market size and forecast, by region
6.3.4.5. Others Market size and forecast, by region
CHAPTER 7: BOURBON SPIRITS MARKET, BY REGION
7.1. Overview
7.1.1. Market size and forecast By Region
7.2. North America
7.2.1. Key trends and opportunities
7.2.2. Market size and forecast, by Type
7.2.3. Market size and forecast, by ABV
7.2.4. Market size and forecast, by Distribution Channel
7.2.4.1. North America On-trade Bourbon Spirits Market by Sub-segment
7.2.4.2. North America Off-trade Bourbon Spirits Market by Hypermarkets/ supermarkets
7.2.5. Market size and forecast, by country
7.2.5.1. U.S.
7.2.5.1.1. Key market trends, growth factors and opportunities
7.2.5.1.2. Market size and forecast, by Type
7.2.5.1.3. Market size and forecast, by ABV
7.2.5.1.4. Market size and forecast, by Distribution Channel
7.2.5.2. Canada
7.2.5.2.1. Key market trends, growth factors and opportunities
7.2.5.2.2. Market size and forecast, by Type
7.2.5.2.3. Market size and forecast, by ABV
7.2.5.2.4. Market size and forecast, by Distribution Channel
7.2.5.3. Mexico
7.2.5.3.1. Key market trends, growth factors and opportunities
7.2.5.3.2. Market size and forecast, by Type
7.2.5.3.3. Market size and forecast, by ABV
7.2.5.3.4. Market size and forecast, by Distribution Channel
7.3. Europe
7.3.1. Key trends and opportunities
7.3.2. Market size and forecast, by Type
7.3.3. Market size and forecast, by ABV
7.3.4. Market size and forecast, by Distribution Channel
7.3.4.1. Europe On-trade Bourbon Spirits Market by Sub-segment
7.3.4.2. Europe Off-trade Bourbon Spirits Market by Hypermarkets/ supermarkets
7.3.5. Market size and forecast, by country
7.3.5.1. France
7.3.5.1.1. Key market trends, growth factors and opportunities
7.3.5.1.2. Market size and forecast, by Type
7.3.5.1.3. Market size and forecast, by ABV
7.3.5.1.4. Market size and forecast, by Distribution Channel
7.3.5.2. Germany
7.3.5.2.1. Key market trends, growth factors and opportunities
7.3.5.2.2. Market size and forecast, by Type
7.3.5.2.3. Market size and forecast, by ABV
7.3.5.2.4. Market size and forecast, by Distribution Channel
7.3.5.3. Italy
7.3.5.3.1. Key market trends, growth factors and opportunities
7.3.5.3.2. Market size and forecast, by Type
7.3.5.3.3. Market size and forecast, by ABV
7.3.5.3.4. Market size and forecast, by Distribution Channel
7.3.5.4. Spain
7.3.5.4.1. Key market trends, growth factors and opportunities
7.3.5.4.2. Market size and forecast, by Type
7.3.5.4.3. Market size and forecast, by ABV
7.3.5.4.4. Market size and forecast, by Distribution Channel
7.3.5.5. UK
7.3.5.5.1. Key market trends, growth factors and opportunities
7.3.5.5.2. Market size and forecast, by Type
7.3.5.5.3. Market size and forecast, by ABV
7.3.5.5.4. Market size and forecast, by Distribution Channel
7.3.5.6. Rest of Europe
7.3.5.6.1. Key market trends, growth factors and opportunities
7.3.5.6.2. Market size and forecast, by Type
7.3.5.6.3. Market size and forecast, by ABV
7.3.5.6.4. Market size and forecast, by Distribution Channel
7.4. Asia-Pacific
7.4.1. Key trends and opportunities
7.4.2. Market size and forecast, by Type
7.4.3. Market size and forecast, by ABV
7.4.4. Market size and forecast, by Distribution Channel
7.4.4.1. Asia-Pacific On-trade Bourbon Spirits Market by Sub-segment
7.4.4.2. Asia-Pacific Off-trade Bourbon Spirits Market by Hypermarkets/ supermarkets
7.4.5. Market size and forecast, by country
7.4.5.1. China
7.4.5.1.1. Key market trends, growth factors and opportunities
7.4.5.1.2. Market size and forecast, by Type
7.4.5.1.3. Market size and forecast, by ABV
7.4.5.1.4. Market size and forecast, by Distribution Channel
7.4.5.2. Japan
7.4.5.2.1. Key market trends, growth factors and opportunities
7.4.5.2.2. Market size and forecast, by Type
7.4.5.2.3. Market size and forecast, by ABV
7.4.5.2.4. Market size and forecast, by Distribution Channel
7.4.5.3. India
7.4.5.3.1. Key market trends, growth factors and opportunities
7.4.5.3.2. Market size and forecast, by Type
7.4.5.3.3. Market size and forecast, by ABV
7.4.5.3.4. Market size and forecast, by Distribution Channel
7.4.5.4. South Korea
7.4.5.4.1. Key market trends, growth factors and opportunities
7.4.5.4.2. Market size and forecast, by Type
7.4.5.4.3. Market size and forecast, by ABV
7.4.5.4.4. Market size and forecast, by Distribution Channel
7.4.5.5. Australia
7.4.5.5.1. Key market trends, growth factors and opportunities
7.4.5.5.2. Market size and forecast, by Type
7.4.5.5.3. Market size and forecast, by ABV
7.4.5.5.4. Market size and forecast, by Distribution Channel
7.4.5.6. Rest of Asia-Pacific
7.4.5.6.1. Key market trends, growth factors and opportunities
7.4.5.6.2. Market size and forecast, by Type
7.4.5.6.3. Market size and forecast, by ABV
7.4.5.6.4. Market size and forecast, by Distribution Channel
7.5. LAMEA
7.5.1. Key trends and opportunities
7.5.2. Market size and forecast, by Type
7.5.3. Market size and forecast, by ABV
7.5.4. Market size and forecast, by Distribution Channel
7.5.4.1. LAMEA On-trade Bourbon Spirits Market by Sub-segment
7.5.4.2. LAMEA Off-trade Bourbon Spirits Market by Hypermarkets/ supermarkets
7.5.5. Market size and forecast, by country
7.5.5.1. Latin America
7.5.5.1.1. Key market trends, growth factors and opportunities
7.5.5.1.2. Market size and forecast, by Type
7.5.5.1.3. Market size and forecast, by ABV
7.5.5.1.4. Market size and forecast, by Distribution Channel
7.5.5.2. Middle East
7.5.5.2.1. Key market trends, growth factors and opportunities
7.5.5.2.2. Market size and forecast, by Type
7.5.5.2.3. Market size and forecast, by ABV
7.5.5.2.4. Market size and forecast, by Distribution Channel
7.5.5.3. Africa
7.5.5.3.1. Key market trends, growth factors and opportunities
7.5.5.3.2. Market size and forecast, by Type
7.5.5.3.3. Market size and forecast, by ABV
7.5.5.3.4. Market size and forecast, by Distribution Channel
CHAPTER 8: COMPETITIVE LANDSCAPE
8.1. Introduction
8.2. Top winning strategies
8.3. Product Mapping of Top 10 Player
8.4. Competitive Dashboard
8.5. Competitive Heatmap
8.6. Top player positioning, 2021
CHAPTER 9: COMPANY PROFILES
9.1. Suntory Holdings Limited
9.1.1. Company overview
9.1.2. Key Executives
9.1.3. Company snapshot
9.1.4. Operating business segments
9.1.5. Product portfolio
9.1.6. Business performance
9.1.7. Key strategic moves and developments
9.2. Brown-Forman Corporation
9.2.1. Company overview
9.2.2. Key Executives
9.2.3. Company snapshot
9.2.4. Operating business segments
9.2.5. Product portfolio
9.2.6. Business performance
9.2.7. Key strategic moves and developments
9.3. Sazerac Company, Inc
9.3.1. Company overview
9.3.2. Key Executives
9.3.3. Company snapshot
9.3.4. Operating business segments
9.3.5. Product portfolio
9.3.6. Key strategic moves and developments
9.4. Kirin Holdings Company, Limited
9.4.1. Company overview
9.4.2. Key Executives
9.4.3. Company snapshot
9.4.4. Operating business segments
9.4.5. Product portfolio
9.4.6. Business performance
9.5. Bacardi Limited.
9.5.1. Company overview
9.5.2. Key Executives
9.5.3. Company snapshot
9.5.4. Operating business segments
9.5.5. Product portfolio
9.5.6. Key strategic moves and developments
9.6. Michters Distillery LLC.
9.6.1. Company overview
9.6.2. Key Executives
9.6.3. Company snapshot
9.6.4. Operating business segments
9.6.5. Product portfolio
9.6.6. Key strategic moves and developments
9.7. Heaven Hill Brands
9.7.1. Company overview
9.7.2. Key Executives
9.7.3. Company snapshot
9.7.4. Operating business segments
9.7.5. Product portfolio
9.7.6. Key strategic moves and developments
9.8. MGP Ingredients, Inc.
9.8.1. Company overview
9.8.2. Key Executives
9.8.3. Company snapshot
9.8.4. Operating business segments
9.8.5. Product portfolio
9.8.6. Business performance
9.8.7. Key strategic moves and developments
9.9. Laws Whiskey House
9.9.1. Company overview
9.9.2. Key Executives
9.9.3. Company snapshot
9.9.4. Operating business segments
9.9.5. Product portfolio
9.9.6. Key strategic moves and developments
9.10. Conecuh Brands, LLC
9.10.1. Company overview
9.10.2. Key Executives
9.10.3. Company snapshot
9.10.4. Operating business segments
9.10.5. Product portfolio
9.10.6. Key strategic moves and developments
9.11. Distiller's Way, LLC
9.11.1. Company overview
9.11.2. Key Executives
9.11.3. Company snapshot
9.11.4. Operating business segments
9.11.5. Product portfolio
9.12. Nashville Barrel Company
9.12.1. Company overview
9.12.2. Key Executives
9.12.3. Company snapshot
9.12.4. Operating business segments
9.12.5. Product portfolio
9.13. Bardstown Bourbon Company
9.13.1. Company overview
9.13.2. Key Executives
9.13.3. Company snapshot
9.13.4. Operating business segments
9.13.5. Product portfolio
9.13.6. Key strategic moves and developments
9.14. Wyoming Whiskey, Inc.
9.14.1. Company overview
9.14.2. Key Executives
9.14.3. Company snapshot
9.14.4. Operating business segments
9.14.5. Product portfolio
9.14.6. Key strategic moves and developments
9.15. Jos. A. Magnus & Co.
9.15.1. Company overview
9.15.2. Key Executives
9.15.3. Company snapshot
9.15.4. Operating business segments
9.15.5. Product portfolio

LIST OF TABLES
TABLE 01. GLOBAL BOURBON SPIRITS MARKET, BY TYPE, 2021-2031 ($MILLION)
TABLE 02. BOURBON SPIRITS MARKET FOR WHEATED, BY REGION, 2021-2031 ($MILLION)
TABLE 03. BOURBON SPIRITS MARKET FOR BARREL FINISHED, BY REGION, 2021-2031 ($MILLION)
TABLE 04. BOURBON SPIRITS MARKET FOR BARREL SELECT, BY REGION, 2021-2031 ($MILLION)
TABLE 05. BOURBON SPIRITS MARKET FOR OTHERS, BY REGION, 2021-2031 ($MILLION)
TABLE 06. GLOBAL BOURBON SPIRITS MARKET, BY ABV, 2021-2031 ($MILLION)
TABLE 07. BOURBON SPIRITS MARKET FOR 40-45%, BY REGION, 2021-2031 ($MILLION)
TABLE 08. BOURBON SPIRITS MARKET FOR 46-55%, BY REGION, 2021-2031 ($MILLION)
TABLE 09. BOURBON SPIRITS MARKET FOR 56% AND ABOVE, BY REGION, 2021-2031 ($MILLION)
TABLE 10. GLOBAL BOURBON SPIRITS MARKET, BY DISTRIBUTION CHANNEL, 2021-2031 ($MILLION)
TABLE 11. BOURBON SPIRITS MARKET FOR ON-TRADE, BY REGION, 2021-2031 ($MILLION)
TABLE 12. GLOBAL ON-TRADE BOURBON SPIRITS MARKET, BY SUB-SEGMENT, 2021-2031 ($MILLION)
TABLE 13. BOURBON SPIRITS MARKET FOR HOTEL, BY REGION, 2021-2031 ($MILLION)
TABLE 14. BOURBON SPIRITS MARKET FOR BAR, BY REGION, 2021-2031 ($MILLION)
TABLE 15. BOURBON SPIRITS MARKET FOR PUB, BY REGION, 2021-2031 ($MILLION)
TABLE 16. BOURBON SPIRITS MARKET FOR OTHERS, BY REGION, 2021-2031 ($MILLION)
TABLE 17. BOURBON SPIRITS MARKET FOR OFF-TRADE, BY REGION, 2021-2031 ($MILLION)
TABLE 18. GLOBAL OFF-TRADE BOURBON SPIRITS MARKET, BY HYPERMARKETS/ SUPERMARKETS, 2021-2031 ($MILLION)
TABLE 19. BOURBON SPIRITS MARKET FOR HYPERMARKETS/ SUPERMARKETS, BY REGION, 2021-2031 ($MILLION)
TABLE 20. BOURBON SPIRITS MARKET FOR CONVENIENCE STORES, BY REGION, 2021-2031 ($MILLION)
TABLE 21. BOURBON SPIRITS MARKET FOR SPECIALITY STORES, BY REGION, 2021-2031 ($MILLION)
TABLE 22. BOURBON SPIRITS MARKET FOR ONLINE RETAILERS, BY REGION, 2021-2031 ($MILLION)
TABLE 23. BOURBON SPIRITS MARKET FOR OTHERS, BY REGION, 2021-2031 ($MILLION)
TABLE 24. BOURBON SPIRITS MARKET, BY REGION, 2021-2031 ($MILLION)
TABLE 25. NORTH AMERICA BOURBON SPIRITS MARKET, BY TYPE, 2021-2031 ($MILLION)
TABLE 26. NORTH AMERICA BOURBON SPIRITS MARKET, BY ABV, 2021-2031 ($MILLION)
TABLE 27. NORTH AMERICA BOURBON SPIRITS MARKET, BY DISTRIBUTION CHANNEL, 2021-2031 ($MILLION)
TABLE 28. NORTH AMERICA ON-TRADE BOURBON SPIRITS MARKET, BY SUB-SEGMENT, 2021-2031 ($MILLION)
TABLE 29. NORTH AMERICA OFF-TRADE BOURBON SPIRITS MARKET, BY HYPERMARKETS/ SUPERMARKETS, 2021-2031 ($MILLION)
TABLE 30. NORTH AMERICA BOURBON SPIRITS MARKET, BY COUNTRY, 2021-2031 ($MILLION)
TABLE 31. U.S. BOURBON SPIRITS MARKET, BY TYPE, 2021-2031 ($MILLION)
TABLE 32. U.S. BOURBON SPIRITS MARKET, BY ABV, 2021-2031 ($MILLION)
TABLE 33. U.S. BOURBON SPIRITS MARKET, BY DISTRIBUTION CHANNEL, 2021-2031 ($MILLION)
TABLE 34. CANADA BOURBON SPIRITS MARKET, BY TYPE, 2021-2031 ($MILLION)
TABLE 35. CANADA BOURBON SPIRITS MARKET, BY ABV, 2021-2031 ($MILLION)
TABLE 36. CANADA BOURBON SPIRITS MARKET, BY DISTRIBUTION CHANNEL, 2021-2031 ($MILLION)
TABLE 37. MEXICO BOURBON SPIRITS MARKET, BY TYPE, 2021-2031 ($MILLION)
TABLE 38. MEXICO BOURBON SPIRITS MARKET, BY ABV, 2021-2031 ($MILLION)
TABLE 39. MEXICO BOURBON SPIRITS MARKET, BY DISTRIBUTION CHANNEL, 2021-2031 ($MILLION)
TABLE 40. EUROPE BOURBON SPIRITS MARKET, BY TYPE, 2021-2031 ($MILLION)
TABLE 41. EUROPE BOURBON SPIRITS MARKET, BY ABV, 2021-2031 ($MILLION)
TABLE 42. EUROPE BOURBON SPIRITS MARKET, BY DISTRIBUTION CHANNEL, 2021-2031 ($MILLION)
TABLE 43. EUROPE ON-TRADE BOURBON SPIRITS MARKET, BY SUB-SEGMENT, 2021-2031 ($MILLION)
TABLE 44. EUROPE OFF-TRADE BOURBON SPIRITS MARKET, BY HYPERMARKETS/ SUPERMARKETS, 2021-2031 ($MILLION)
TABLE 45. EUROPE BOURBON SPIRITS MARKET, BY COUNTRY, 2021-2031 ($MILLION)
TABLE 46. FRANCE BOURBON SPIRITS MARKET, BY TYPE, 2021-2031 ($MILLION)
TABLE 47. FRANCE BOURBON SPIRITS MARKET, BY ABV, 2021-2031 ($MILLION)
TABLE 48. FRANCE BOURBON SPIRITS MARKET, BY DISTRIBUTION CHANNEL, 2021-2031 ($MILLION)
TABLE 49. GERMANY BOURBON SPIRITS MARKET, BY TYPE, 2021-2031 ($MILLION)
TABLE 50. GERMANY BOURBON SPIRITS MARKET, BY ABV, 2021-2031 ($MILLION)
TABLE 51. GERMANY BOURBON SPIRITS MARKET, BY DISTRIBUTION CHANNEL, 2021-2031 ($MILLION)
TABLE 52. ITALY BOURBON SPIRITS MARKET, BY TYPE, 2021-2031 ($MILLION)
TABLE 53. ITALY BOURBON SPIRITS MARKET, BY ABV, 2021-2031 ($MILLION)
TABLE 54. ITALY BOURBON SPIRITS MARKET, BY DISTRIBUTION CHANNEL, 2021-2031 ($MILLION)
TABLE 55. SPAIN BOURBON SPIRITS MARKET, BY TYPE, 2021-2031 ($MILLION)
TABLE 56. SPAIN BOURBON SPIRITS MARKET, BY ABV, 2021-2031 ($MILLION)
TABLE 57. SPAIN BOURBON SPIRITS MARKET, BY DISTRIBUTION CHANNEL, 2021-2031 ($MILLION)
TABLE 58. UK BOURBON SPIRITS MARKET, BY TYPE, 2021-2031 ($MILLION)
TABLE 59. UK BOURBON SPIRITS MARKET, BY ABV, 2021-2031 ($MILLION)
TABLE 60. UK BOURBON SPIRITS MARKET, BY DISTRIBUTION CHANNEL, 2021-2031 ($MILLION)
TABLE 61. REST OF EUROPE BOURBON SPIRITS MARKET, BY TYPE, 2021-2031 ($MILLION)
TABLE 62. REST OF EUROPE BOURBON SPIRITS MARKET, BY ABV, 2021-2031 ($MILLION)
TABLE 63. REST OF EUROPE BOURBON SPIRITS MARKET, BY DISTRIBUTION CHANNEL, 2021-2031 ($MILLION)
TABLE 64. ASIA-PACIFIC BOURBON SPIRITS MARKET, BY TYPE, 2021-2031 ($MILLION)
TABLE 65. ASIA-PACIFIC BOURBON SPIRITS MARKET, BY ABV, 2021-2031 ($MILLION)
TABLE 66. ASIA-PACIFIC BOURBON SPIRITS MARKET, BY DISTRIBUTION CHANNEL, 2021-2031 ($MILLION)
TABLE 67. ASIA-PACIFIC ON-TRADE BOURBON SPIRITS MARKET, BY SUB-SEGMENT, 2021-2031 ($MILLION)
TABLE 68. ASIA-PACIFIC OFF-TRADE BOURBON SPIRITS MARKET, BY HYPERMARKETS/ SUPERMARKETS, 2021-2031 ($MILLION)
TABLE 69. ASIA-PACIFIC BOURBON SPIRITS MARKET, BY COUNTRY, 2021-2031 ($MILLION)
TABLE 70. CHINA BOURBON SPIRITS MARKET, BY TYPE, 2021-2031 ($MILLION)
TABLE 71. CHINA BOURBON SPIRITS MARKET, BY ABV, 2021-2031 ($MILLION)
TABLE 72. CHINA BOURBON SPIRITS MARKET, BY DISTRIBUTION CHANNEL, 2021-2031 ($MILLION)
TABLE 73. JAPAN BOURBON SPIRITS MARKET, BY TYPE, 2021-2031 ($MILLION)
TABLE 74. JAPAN BOURBON SPIRITS MARKET, BY ABV, 2021-2031 ($MILLION)
TABLE 75. JAPAN BOURBON SPIRITS MARKET, BY DISTRIBUTION CHANNEL, 2021-2031 ($MILLION)
TABLE 76. INDIA BOURBON SPIRITS MARKET, BY TYPE, 2021-2031 ($MILLION)
TABLE 77. INDIA BOURBON SPIRITS MARKET, BY ABV, 2021-2031 ($MILLION)
TABLE 78. INDIA BOURBON SPIRITS MARKET, BY DISTRIBUTION CHANNEL, 2021-2031 ($MILLION)
TABLE 79. SOUTH KOREA BOURBON SPIRITS MARKET, BY TYPE, 2021-2031 ($MILLION)
TABLE 80. SOUTH KOREA BOURBON SPIRITS MARKET, BY ABV, 2021-2031 ($MILLION)
TABLE 81. SOUTH KOREA BOURBON SPIRITS MARKET, BY DISTRIBUTION CHANNEL, 2021-2031 ($MILLION)
TABLE 82. AUSTRALIA BOURBON SPIRITS MARKET, BY TYPE, 2021-2031 ($MILLION)
TABLE 83. AUSTRALIA BOURBON SPIRITS MARKET, BY ABV, 2021-2031 ($MILLION)
TABLE 84. AUSTRALIA BOURBON SPIRITS MARKET, BY DISTRIBUTION CHANNEL, 2021-2031 ($MILLION)
TABLE 85. REST OF ASIA-PACIFIC BOURBON SPIRITS MARKET, BY TYPE, 2021-2031 ($MILLION)
TABLE 86. REST OF ASIA-PACIFIC BOURBON SPIRITS MARKET, BY ABV, 2021-2031 ($MILLION)
TABLE 87. REST OF ASIA-PACIFIC BOURBON SPIRITS MARKET, BY DISTRIBUTION CHANNEL, 2021-2031 ($MILLION)
TABLE 88. LAMEA BOURBON SPIRITS MARKET, BY TYPE, 2021-2031 ($MILLION)
TABLE 89. LAMEA BOURBON SPIRITS MARKET, BY ABV, 2021-2031 ($MILLION)
TABLE 90. LAMEA BOURBON SPIRITS MARKET, BY DISTRIBUTION CHANNEL, 2021-2031 ($MILLION)
TABLE 91. LAMEA ON-TRADE BOURBON SPIRITS MARKET, BY SUB-SEGMENT, 2021-2031 ($MILLION)
TABLE 92. LAMEA OFF-TRADE BOURBON SPIRITS MARKET, BY HYPERMARKETS/ SUPERMARKETS, 2021-2031 ($MILLION)
TABLE 93. LAMEA BOURBON SPIRITS MARKET, BY COUNTRY, 2021-2031 ($MILLION)
TABLE 94. LATIN AMERICA BOURBON SPIRITS MARKET, BY TYPE, 2021-2031 ($MILLION)
TABLE 95. LATIN AMERICA BOURBON SPIRITS MARKET, BY ABV, 2021-2031 ($MILLION)
TABLE 96. LATIN AMERICA BOURBON SPIRITS MARKET, BY DISTRIBUTION CHANNEL, 2021-2031 ($MILLION)
TABLE 97. MIDDLE EAST BOURBON SPIRITS MARKET, BY TYPE, 2021-2031 ($MILLION)
TABLE 98. MIDDLE EAST BOURBON SPIRITS MARKET, BY ABV, 2021-2031 ($MILLION)
TABLE 99. MIDDLE EAST BOURBON SPIRITS MARKET, BY DISTRIBUTION CHANNEL, 2021-2031 ($MILLION)
TABLE 100. AFRICA BOURBON SPIRITS MARKET, BY TYPE, 2021-2031 ($MILLION)
TABLE 101. AFRICA BOURBON SPIRITS MARKET, BY ABV, 2021-2031 ($MILLION)
TABLE 102. AFRICA BOURBON SPIRITS MARKET, BY DISTRIBUTION CHANNEL, 2021-2031 ($MILLION)
TABLE 103. SUNTORY HOLDINGS LIMITED: KEY EXECUTIVES
TABLE 104. SUNTORY HOLDINGS LIMITED: COMPANY SNAPSHOT
TABLE 105. SUNTORY HOLDINGS LIMITED: PRODUCT SEGMENTS
TABLE 106. SUNTORY HOLDINGS LIMITED: PRODUCT PORTFOLIO
TABLE 107. SUNTORY HOLDINGS LIMITED: KEY STRATERGIES
TABLE 108. BROWN-FORMAN CORPORATION: KEY EXECUTIVES
TABLE 109. BROWN-FORMAN CORPORATION: COMPANY SNAPSHOT
TABLE 110. BROWN-FORMAN CORPORATION: PRODUCT SEGMENTS
TABLE 111. BROWN-FORMAN CORPORATION: PRODUCT PORTFOLIO
TABLE 112. BROWN-FORMAN CORPORATION: KEY STRATERGIES
TABLE 113. SAZERAC COMPANY, INC: KEY EXECUTIVES
TABLE 114. SAZERAC COMPANY, INC: COMPANY SNAPSHOT
TABLE 115. SAZERAC COMPANY, INC: PRODUCT SEGMENTS
TABLE 116. SAZERAC COMPANY, INC: PRODUCT PORTFOLIO
TABLE 117. SAZERAC COMPANY, INC: KEY STRATERGIES
TABLE 118. KIRIN HOLDINGS COMPANY, LIMITED: KEY EXECUTIVES
TABLE 119. KIRIN HOLDINGS COMPANY, LIMITED: COMPANY SNAPSHOT
TABLE 120. KIRIN HOLDINGS COMPANY, LIMITED: PRODUCT SEGMENTS
TABLE 121. KIRIN HOLDINGS COMPANY, LIMITED: PRODUCT PORTFOLIO
TABLE 122. BACARDI LIMITED.: KEY EXECUTIVES
TABLE 123. BACARDI LIMITED.: COMPANY SNAPSHOT
TABLE 124. BACARDI LIMITED.: PRODUCT SEGMENTS
TABLE 125. BACARDI LIMITED.: PRODUCT PORTFOLIO
TABLE 126. BACARDI LIMITED.: KEY STRATERGIES
TABLE 127. MICHTERS DISTILLERY LLC.: KEY EXECUTIVES
TABLE 128. MICHTERS DISTILLERY LLC.: COMPANY SNAPSHOT
TABLE 129. MICHTERS DISTILLERY LLC.: PRODUCT SEGMENTS
TABLE 130. MICHTERS DISTILLERY LLC.: PRODUCT PORTFOLIO
TABLE 131. MICHTERS DISTILLERY LLC.: KEY STRATERGIES
TABLE 132. HEAVEN HILL BRANDS: KEY EXECUTIVES
TABLE 133. HEAVEN HILL BRANDS: COMPANY SNAPSHOT
TABLE 134. HEAVEN HILL BRANDS: PRODUCT SEGMENTS
TABLE 135. HEAVEN HILL BRANDS: PRODUCT PORTFOLIO
TABLE 136. HEAVEN HILL BRANDS: KEY STRATERGIES
TABLE 137. MGP INGREDIENTS, INC.: KEY EXECUTIVES
TABLE 138. MGP INGREDIENTS, INC.: COMPANY SNAPSHOT
TABLE 139. MGP INGREDIENTS, INC.: PRODUCT SEGMENTS
TABLE 140. MGP INGREDIENTS, INC.: PRODUCT PORTFOLIO
TABLE 141. MGP INGREDIENTS, INC.: KEY STRATERGIES
TABLE 142. LAWS WHISKEY HOUSE: KEY EXECUTIVES
TABLE 143. LAWS WHISKEY HOUSE: COMPANY SNAPSHOT
TABLE 144. LAWS WHISKEY HOUSE: PRODUCT SEGMENTS
TABLE 145. LAWS WHISKEY HOUSE: PRODUCT PORTFOLIO
TABLE 146. LAWS WHISKEY HOUSE: KEY STRATERGIES
TABLE 147. CONECUH BRANDS, LLC: KEY EXECUTIVES
TABLE 148. CONECUH BRANDS, LLC: COMPANY SNAPSHOT
TABLE 149. CONECUH BRANDS, LLC: PRODUCT SEGMENTS
TABLE 150. CONECUH BRANDS, LLC: PRODUCT PORTFOLIO
TABLE 151. CONECUH BRANDS, LLC: KEY STRATERGIES
TABLE 152. DISTILLERS WAY, LLC: KEY EXECUTIVES
TABLE 153. DISTILLERS WAY, LLC: COMPANY SNAPSHOT
TABLE 154. DISTILLERS WAY, LLC: PRODUCT SEGMENTS
TABLE 155. DISTILLERS WAY, LLC: PRODUCT PORTFOLIO
TABLE 156. NASHVILLE BARREL COMPANY: KEY EXECUTIVES
TABLE 157. NASHVILLE BARREL COMPANY: COMPANY SNAPSHOT
TABLE 158. NASHVILLE BARREL COMPANY: PRODUCT SEGMENTS
TABLE 159. NASHVILLE BARREL COMPANY: PRODUCT PORTFOLIO
TABLE 160. BARDSTOWN BOURBON COMPANY: KEY EXECUTIVES
TABLE 161. BARDSTOWN BOURBON COMPANY: COMPANY SNAPSHOT
TABLE 162. BARDSTOWN BOURBON COMPANY: PRODUCT SEGMENTS
TABLE 163. BARDSTOWN BOURBON COMPANY: PRODUCT PORTFOLIO
TABLE 164. BARDSTOWN BOURBON COMPANY: KEY STRATERGIES
TABLE 165. WYOMING WHISKEY, INC.: KEY EXECUTIVES
TABLE 166. WYOMING WHISKEY, INC.: COMPANY SNAPSHOT
TABLE 167. WYOMING WHISKEY, INC.: PRODUCT SEGMENTS
TABLE 168. WYOMING WHISKEY, INC.: PRODUCT PORTFOLIO
TABLE 169. WYOMING WHISKEY, INC.: KEY STRATERGIES
TABLE 170. JOS. A. MAGNUS & CO.: KEY EXECUTIVES
TABLE 171. JOS. A. MAGNUS & CO.: COMPANY SNAPSHOT
TABLE 172. JOS. A. MAGNUS & CO.: PRODUCT SEGMENTS
TABLE 173. JOS. A. MAGNUS & CO.: PRODUCT PORTFOLIO

LIST OF FIGURES
FIGURE 01. BOURBON SPIRITS MARKET, 2021-2031
FIGURE 02. SEGMENTATION OF BOURBON SPIRITS MARKET, 2021-2031
FIGURE 03. TOP INVESTMENT POCKETS IN BOURBON SPIRITS MARKET (2022-2031)
FIGURE 04. MODERATE BARGAINING POWER OF SUPPLIERS
FIGURE 05. MODERATE BARGAINING POWER OF BUYERS
FIGURE 06. MODERATE THREAT OF SUBSTITUTES
FIGURE 07. HIGH THREAT OF NEW ENTRANTS
FIGURE 08. MODERATE INTENSITY OF RIVALRY
FIGURE 09. DRIVERS, RESTRAINTS AND OPPORTUNITIES: GLOBALBOURBON SPIRITS MARKET
FIGURE 10. MARKET SHARE ANALYSIS: BOURBON SPIRITS MARKET
FIGURE 11. REGULATORY GUIDELINES: BOURBON SPIRITS MARKET
FIGURE 12. BOURBON SPIRITS MARKET, BY TYPE, 2021(%)
FIGURE 13. COMPARATIVE SHARE ANALYSIS OF BOURBON SPIRITS MARKET FOR WHEATED, BY COUNTRY 2021 AND 2031(%)
FIGURE 14. COMPARATIVE SHARE ANALYSIS OF BOURBON SPIRITS MARKET FOR BARREL FINISHED, BY COUNTRY 2021 AND 2031(%)
FIGURE 15. COMPARATIVE SHARE ANALYSIS OF BOURBON SPIRITS MARKET FOR BARREL SELECT, BY COUNTRY 2021 AND 2031(%)
FIGURE 16. COMPARATIVE SHARE ANALYSIS OF BOURBON SPIRITS MARKET FOR OTHERS, BY COUNTRY 2021 AND 2031(%)
FIGURE 17. BOURBON SPIRITS MARKET, BY ABV, 2021(%)
FIGURE 18. COMPARATIVE SHARE ANALYSIS OF BOURBON SPIRITS MARKET FOR 40-45%, BY COUNTRY 2021 AND 2031(%)
FIGURE 19. COMPARATIVE SHARE ANALYSIS OF BOURBON SPIRITS MARKET FOR 46-55%, BY COUNTRY 2021 AND 2031(%)
FIGURE 20. COMPARATIVE SHARE ANALYSIS OF BOURBON SPIRITS MARKET FOR 56% AND ABOVE, BY COUNTRY 2021 AND 2031(%)
FIGURE 21. BOURBON SPIRITS MARKET, BY DISTRIBUTION CHANNEL, 2021(%)
FIGURE 22. COMPARATIVE SHARE ANALYSIS OF BOURBON SPIRITS MARKET FOR ON-TRADE, BY COUNTRY 2021 AND 2031(%)
FIGURE 23. COMPARATIVE SHARE ANALYSIS OF BOURBON SPIRITS MARKET FOR OFF-TRADE, BY COUNTRY 2021 AND 2031(%)
FIGURE 24. BOURBON SPIRITS MARKET BY REGION, 2021
FIGURE 25. U.S. BOURBON SPIRITS MARKET, 2021-2031 ($MILLION)
FIGURE 26. CANADA BOURBON SPIRITS MARKET, 2021-2031 ($MILLION)
FIGURE 27. MEXICO BOURBON SPIRITS MARKET, 2021-2031 ($MILLION)
FIGURE 28. FRANCE BOURBON SPIRITS MARKET, 2021-2031 ($MILLION)
FIGURE 29. GERMANY BOURBON SPIRITS MARKET, 2021-2031 ($MILLION)
FIGURE 30. ITALY BOURBON SPIRITS MARKET, 2021-2031 ($MILLION)
FIGURE 31. SPAIN BOURBON SPIRITS MARKET, 2021-2031 ($MILLION)
FIGURE 32. UK BOURBON SPIRITS MARKET, 2021-2031 ($MILLION)
FIGURE 33. REST OF EUROPE BOURBON SPIRITS MARKET, 2021-2031 ($MILLION)
FIGURE 34. CHINA BOURBON SPIRITS MARKET, 2021-2031 ($MILLION)
FIGURE 35. JAPAN BOURBON SPIRITS MARKET, 2021-2031 ($MILLION)
FIGURE 36. INDIA BOURBON SPIRITS MARKET, 2021-2031 ($MILLION)
FIGURE 37. SOUTH KOREA BOURBON SPIRITS MARKET, 2021-2031 ($MILLION)
FIGURE 38. AUSTRALIA BOURBON SPIRITS MARKET, 2021-2031 ($MILLION)
FIGURE 39. REST OF ASIA-PACIFIC BOURBON SPIRITS MARKET, 2021-2031 ($MILLION)
FIGURE 40. LATIN AMERICA BOURBON SPIRITS MARKET, 2021-2031 ($MILLION)
FIGURE 41. MIDDLE EAST BOURBON SPIRITS MARKET, 2021-2031 ($MILLION)
FIGURE 42. AFRICA BOURBON SPIRITS MARKET, 2021-2031 ($MILLION)
FIGURE 43. TOP WINNING STRATEGIES, BY YEAR
FIGURE 44. TOP WINNING STRATEGIES, BY DEVELOPMENT
FIGURE 45. TOP WINNING STRATEGIES, BY COMPANY
FIGURE 46. PRODUCT MAPPING OF TOP 10 PLAYERS
FIGURE 47. COMPETITIVE DASHBOARD
FIGURE 48. COMPETITIVE HEATMAP: BOURBON SPIRITS MARKET
FIGURE 49. TOP PLAYER POSITIONING, 2021
FIGURE 50. SUNTORY HOLDINGS LIMITED: NET REVENUE, 2019-2021 ($MILLION)
FIGURE 51. SUNTORY HOLDINGS LIMITED: RESEARCH & DEVELOPMENT EXPENDITURE, 2019-2021
FIGURE 52. SUNTORY HOLDINGS LIMITED: REVENUE SHARE BY SEGMENT, 2021 (%)
FIGURE 53. SUNTORY HOLDINGS LIMITED: REVENUE SHARE BY REGION, 2021 (%)
FIGURE 54. BROWN-FORMAN CORPORATION: NET SALES, 2020-2022 ($MILLION)
FIGURE 55. BROWN-FORMAN CORPORATION: REVENUE SHARE BY REGION, 2022 (%)
FIGURE 56. KIRIN HOLDINGS COMPANY, LIMITED: NET SALES, 2019-2021 ($MILLION)
FIGURE 57. KIRIN HOLDINGS COMPANY, LIMITED: REVENUE SHARE BY SEGMENT, 2021 (%)
FIGURE 58. MGP INGREDIENTS, INC.: NET SALES, 2019-2021 ($MILLION)
FIGURE 59. MGP INGREDIENTS, INC.: REVENUE SHARE BY SEGMENT, 2021 (%)

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