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Report

Bottled Water in Denmark

Market Direction I 2022-12-07 I 29 Pages I Euromonitor

At the end of 2021, Danone sold its Aqua D'Or business to local player Royal Unibrew, which significantly strengthened the latter's position in the bottled water category in Denmark. After undertaking a strategic review of its portfolio, Danone undertook the transaction with the intention of optimising its business. Royal Unibrew gained category share in bottled water as well as various other categories after buying several other businesses with the intention of providing it with access to new s...

Euromonitor International's Bottled Water in Denmark report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2017-2021), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: Carbonated Bottled Water, Flavoured Bottled Water, Functional Bottled Water, Still Bottled Water.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Bottled Water market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Bottled Water in Denmark
Euromonitor International
December 2022

List Of Contents And Tables

BOTTLED WATER IN DENMARK
KEY DATA FINDINGS
2022 DEVELOPMENTS
Royal Unibrew gains category share in 2022 after taking over Danone's Aqua D'Or business
Slowdown in volume sales growth across the category as consumers seek to save money and reduce plastic waste
Retail e-commerce changes consumer demand for bottled water, promoting large sizes and reducing impulse buys
PROSPECTS AND OPPORTUNITIES
The healthful perception of bottled water provides solid base for forecast period growth and more launches of functional bottled water
Climate change creates warmer summers and boosts demand for bottled water while industry players launch more sustainable packaging and the government encourages consumption of tap water
Growing demand for flavoured bottled water as consumers increasingly move away from carbonates towards healthier soft drinks alternatives
CATEGORY DATA
Table 1 Off-trade Sales of Bottled Water by Category: Volume 2017-2022
Table 2 Off-trade Sales of Bottled Water by Category: Value 2017-2022
Table 3 Off-trade Sales of Bottled Water by Category: % Volume Growth 2017-2022
Table 4 Off-trade Sales of Bottled Water by Category: % Value Growth 2017-2022
Table 5 NBO Company Shares of Off-trade Bottled Water: % Volume 2018-2022
Table 6 LBN Brand Shares of Off-trade Bottled Water: % Volume 2019-2022
Table 7 NBO Company Shares of Off-trade Bottled Water: % Value 2018-2022
Table 8 LBN Brand Shares of Off-trade Bottled Water: % Value 2019-2022
Table 9 Forecast Off-trade Sales of Bottled Water by Category: Volume 2022-2027
Table 10 Forecast Off-trade Sales of Bottled Water by Category: Value 2022-2027
Table 11 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2022-2027
Table 12 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2022-2027
SOFT DRINKS IN DENMARK
EXECUTIVE SUMMARY
Soft drinks in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
MARKET DATA
Table 13 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2017-2022
Table 14 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2017-2022
Table 15 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2017-2022
Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2017-2022
Table 17 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2021
Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2021
Table 19 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2021
Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2021
Table 21 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2017-2022
Table 22 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2017-2022
Table 23 Off-trade Sales of Soft Drinks by Category: Value 2017-2022
Table 24 Off-trade Sales of Soft Drinks by Category: % Value Growth 2017-2022
Table 25 Sales of Soft Drinks by Total Fountain On-trade: Volume 2017-2022
Table 26 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2017-2022
Table 27 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2018-2022
Table 28 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2019-2022
Table 29 NBO Company Shares of Off-trade Soft Drinks: % Value 2018-2022
Table 30 LBN Brand Shares of Off-trade Soft Drinks: % Value 2019-2022
Table 31 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2017-2022
Table 32 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2017-2022
Table 33 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2017-2022
Table 34 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2022
Table 35 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2022-2027
Table 36 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2022-2027
Table 37 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2022-2027
Table 38 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2022-2027
Table 39 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2022-2027
Table 40 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2022-2027
Table 41 Forecast Off-trade Sales of Soft Drinks by Category: Value 2022-2027
Table 42 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2022-2027
Table 43 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2022-2027
Table 44 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2022-2027
APPENDIX
Fountain sales in Denmark
DISCLAIMER
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