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Report
Biscuits - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2025 - 2030)
Market Report I 2025-04-28 I 120 Pages I Mordor Intelligence
The Biscuits Market size is estimated at USD 139.06 billion in 2025, and is expected to reach USD 177.57 billion by 2030, at a CAGR of 5.01% during the forecast period (2025-2030).
Consumers' preference for convenient, healthy snacking options drives the demand for nutritious oat- and nut-based biscuits. Market players are introducing biscuits in different flavors, shapes, and creams targeted toward children. For instance, in April 2022, Koobi launched the 5D Fun Chocolate and Milk Biscuits in Malaysia. These animal-shaped biscuits, available in chocolate and milk flavors, aid in children's learning and cognitive capacities. Additionally, the recent trend of on-the-go food products has become a significant factor driving the market. This trend is one of the essential considerations for customers when purchasing food products. In addition, frequent launches of new formulations in the primary outcome, such as low-fat, gluten-free, low-carb, organic, and high-fiber biscuits, to attract consumers are expected to fuel the market growth.
Regarding segmentation by type, sweet biscuits are the fastest-growing sub-segment owing to their taste and incorporation of healthy ingredients. Moreover, fortified biscuit products infused and replaced with oats, millet, and other nutritional ingredients instead of wheat are gaining popularity in the market. This is mainly due to the increasing prevalence of chronic diseases such as diabetes, hypertension, and other digestive troubles that can be reduced with proper diet.
Companies actively participate in in-store promotions, emphasizing new product development and marketing communications. These promotions, such as extra-value packs or buy one, get one free deal, primarily aim to help consumers save money. Moreover, online sales of biscuit products are rapidly growing in terms of distribution channels, attracting numerous vertical specialists like Amazon, Walmart, Carrefour, and others who are capitalizing on the increasing e-retail trend.
Biscuits Market Trends
Inclination Towards Clean Label and Gluten-Free Products
The demand for clean-label and gluten-free processed food products, such as biscuits, cookies, crackers, and scones, has risen considerably in recent years globally. One of the primary reasons people prefer gluten-free products is the prevalence of celiac disease in many regions. Considering the trend, market players are focused on producing high-fiber, low-calorie, and gluten-free products. Over the years, product launches with label claims like "no artificial additives," "non-GMO," and "reduced sugar" have quietly benefited customers. The growing interest in natural sweeteners like stevia and monk fruit, natural colors like spirulina, elderberry, and beetroot, and thickeners like tragacanth and gellan gum fuel the clean-label movement. In addition, rising consumer demand for nutritious, clean-label products results in market growth. For instance, in 2022, Mondelez International, Inc. continued its strong track record of offering consumers a wide range of snacking options by reformulating products low in fat, salt, or sugar (HFSS).
Europe Holds the Largest Market Share
The market is driven by consumers' rising demand for convenient snacking options with healthy ingredients. A diverse range of new products, including healthy biscuits, thins, free-from options, and breakfast biscuits, continuously enter the market, bolstering the demand for biscuits in the region. Biscuits infused with nuts, seeds, dried fruits, and other nutrition-based ingredients are gaining traction as healthy alternatives for conventional biscuits. Consumers tend to be attracted to these ingredients as most prefer more nutritious options, resulting in significant market growth. Moreover, new players are entering the market, and hence, competition is getting intense among major players. As a result, manufacturers focus on launching innovative products to uphold their position in the market. For instance, in January 2022, the renowned French biscuit brand 'Lu' introduced four new varieties-Le Petit Chocolat, Le Petit Beurre, Le Petit Biscotte, and Le Petit Citron-in the United Kingdom. Furthermore, some brands are capitalizing on the role of shaped biscuits for children, creating biscuits that can serve as a creative outlet as well as educational experiences, such as the 'Coole Kekse' vehicle and traffic sign-shaped biscuits from the German discount retailer Aldi.
Biscuits Industry Overview
The global biscuits market is highly fragmented in nature, with various players operating in the market. Competition is intense among key players, with virtually no entry barriers due to the high penetration of the products. Many premium, functional biscuits have hit the market, giving the market leaders a run for their money. Major players are focusing on introducing new product offerings in the market to cater to the interests of consumers' tastes and preferences. Some major players operating in the market are Yildiz Holding Inc., Mondelez International Inc., ITC Limited, Parle Products Private Limited, and Britannia Industries Limited. Since biscuits have a significant role in the bakery and snacks market, top companies deliver various flavors and variants of biscuits to satisfy consumers' taste demands.
Additional Benefits:
- The market estimate (ME) sheet in Excel format
- 3 months of analyst support
1 INTRODUCTION
1.1 Study Assumptions and Market Definition
1.2 Scope of the Study
2 RESEARCH METHODOLOGY
3 EXECUTIVE SUMMARY
4 MARKET DYNAMICS
4.1 Market Drivers
4.1.1 Innovation In Flavors And Ingredients
4.1.2 Inclination Towards Fortified Biscuits
4.2 Market Restraints
4.2.1 Popularity Of Healthy Snacking And Other Alternatives
4.3 Porter's Five Forces Analysis
4.3.1 Threat of New Entrants
4.3.2 Bargaining Power of Buyers/Consumers
4.3.3 Bargaining Power of Suppliers
4.3.4 Threat of Substitute Products
4.3.5 Intensity of Competitive Rivalry
5 MARKET SEGMENTATION
5.1 Type
5.1.1 Crackers and Savory Biscuits
5.1.1.1 Plain Crackers
5.1.1.2 Flavored Crackers
5.1.2 Sweet Biscuits
5.1.2.1 Plain Biscuits
5.1.2.2 Cookies
5.1.2.3 Sandwich Biscuits
5.1.2.4 Chocolate-coated Biscuits
5.1.2.5 Other Sweet Biscuits
5.2 Distribution Channel
5.2.1 Supermarkets/Hypermarkets
5.2.2 Convenience Stores
5.2.3 Specialist Retailers
5.2.4 Online Retail Stores
5.2.5 Other Distribution Channels
5.3 Geography
5.3.1 North America
5.3.1.1 United States
5.3.1.2 Canada
5.3.1.3 Mexico
5.3.1.4 Rest of North America
5.3.2 Europe
5.3.2.1 United Kingdom
5.3.2.2 Germany
5.3.2.3 Spain
5.3.2.4 France
5.3.2.5 Italy
5.3.2.6 Russia
5.3.2.7 Rest of Europe
5.3.3 Asia-Pacific
5.3.3.1 China
5.3.3.2 Japan
5.3.3.3 India
5.3.3.4 Australia
5.3.3.5 Pakistan
5.3.3.6 Rest of Asia-Pacific
5.3.4 South America
5.3.4.1 Brazil
5.3.4.2 Argentina
5.3.4.3 Rest of South America
5.3.5 Middle East and Africa
5.3.5.1 South Africa
5.3.5.2 Saudi Arabia
5.3.5.3 Rest of Middle East and Africa
6 COMPETITIVE LANDSCAPE
6.1 Most Adopted Strategies
6.2 Market Share Analysis
6.3 Company Profiles
6.3.1 Mondelez International Inc.
6.3.2 ITC Limited
6.3.3 Britannia Industries Limited
6.3.4 Walkers Shortbread Ltd
6.3.5 Parle Products Pvt. Ltd
6.3.6 Ferrero International SA (Burton's Biscuit Company)
6.3.7 Yildiz Holding Inc.
6.3.8 Bahlsen GmbH & Co. KG
6.3.9 Grupo Bimbo, S.A.B. de C.V.
6.3.10 Kellanova
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