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Report
Biscuits and Crackers Market Opportunity, Growth Drivers, Industry Trend Analysis, and Forecast 2025 - 2034
Market Report I 2025-05-13 I 235 Pages I Global Market Insights
The Global Biscuits And Crackers Market was valued at USD 108.8 billion in 2024 and is estimated to grow at a CAGR of 6.6% to reach USD 206.2 billion by 2034, fueled by consumers' rising preference for convenient and portable snack options that align with fast-paced lifestyles. Urbanization and evolving access to packaged food further push market demand, especially in developing regions. Increased exposure to Western eating habits and a rising urban population are accelerating consumption trends. A growing emphasis on health and wellness, paired with a shift toward functional and better-for-you snacks, is also reshaping product development.
Consumers seek options that align with specific dietary needs, such as low-sugar, high-protein, gluten-free, and plant-based formulations, pushing brands to innovate with cleaner labels and nutrient-rich ingredients. This health-conscious trend is also encouraging the incorporation of superfoods, probiotics, and natural sweeteners into traditional snack profiles to enhance their appeal. Additionally, the surge in digital commerce is making these products more accessible to a broader consumer base globally. Online platforms are not only expanding product reach but also offering personalized recommendations and subscription models, allowing manufacturers to engage directly with consumers and build brand loyalty across diverse demographics.
Product diversification continues to shape the market, with the sweet biscuits segment generating USD 49.1 billion in 2024. This segment remains dominant due to its widespread appeal and continuous innovation in flavor and texture, despite growing awareness around sugar intake. Meanwhile, savory crackers are witnessing increased attention, particularly gluten-free and protein-enriched options, as health-conscious consumers seek alternatives. These varieties cater to those prioritizing nutrition without sacrificing taste, creating opportunities for new launches.
Wheat-based biscuits and crackers secured USD 28.5 billion market value in 2024, holding a 26% share. Their dominance stems from wheat's cost-effectiveness, reliable global supply, and flexibility in formulation, which allows for seamless flavor adaptation. Manufacturers favor wheat for its neutral taste and consistent baking properties, which support sweet and savory applications. While demand for gluten-free and multi-grain offerings rises, wheat remains the staple base, especially in price-sensitive regions where affordability is critical.
U.S. Biscuits and Crackers Market generated USD 32.1 billion in 2024 and is set to grow at a 6.9% CAGR through 2034. The country remains one of the largest and most mature snack markets in the world, driven by high disposable income, an ingrained snacking culture, and widespread retail availability. Demand for plant-based, allergen-free, and low-carb biscuit options is also gaining traction, aligning with consumer focus on wellness. Private labels in grocery chains have further contributed to market value, providing quality offerings that complement premium brands without sacrificing affordability.
Key players in the industry include Grupo Bimbo, Nestle S.A., Mondelez International Inc., Britannia Industries Limited, and Kellogg Company. These companies are strengthening their market position through focused strategies such as portfolio diversification, investment in healthier product lines, regional expansion, and partnerships with digital retailers. By tapping into emerging wellness trends and customizing offerings for local tastes, they aim to boost brand loyalty while meeting the dynamic needs of global consumers.
Report Content
Chapter 1 Methodology & Scope
1.1 Market scope & definitions
1.2 Research methodology
1.3 Research scope & assumptions
1.4 List of data sources
1.5 Market estimation technique
1.6 Market segmentation & breakdown
1.7 Research limitations
Chapter 2 Executive Summary
2.1 Segment highlights
2.2 Competitive landscape snapshot
2.3 Regional market outlook
2.4 Key market trends
2.5 Future market outlook
Chapter 3 Industry Insights
3.1 Market introduction
3.2 Industry value chain analysis
3.3 Product overview
3.3.1 Biscuit & cracker manufacturing process
3.3.2 Ingredient functionality
3.3.3 Shelf-life technologies
3.3.4 Flavor development techniques
3.4 Trump administration tariffs
3.4.1 Impact on trade
3.4.1.1 Trade volume disruptions
3.4.1.2 Retaliatory measures
3.4.2 Impact on the industry
3.4.2.1 Supply-side impact (raw materials)
3.4.2.1.1 Price volatility in key materials
3.4.2.1.2 Supply chain restructuring
3.4.2.1.3 Production cost implications
3.4.3 Demand-side impact (selling price)
3.4.3.1 Price transmission to end markets
3.4.3.2 Market share dynamics
3.4.3.3 Consumer response patterns
3.4.4 Key companies impacted
3.4.5 Strategic industry responses
3.4.5.1 Supply chain reconfiguration
3.4.5.2 Pricing and product strategies
3.4.5.3 Policy engagement
3.4.6 Outlook and future considerations
3.5 Trade statistics (HS code)
3.5.1 Major exporting countries, 2021-2024 (kilo tons)
3.5.2 Major importing countries, 2021-2024 (kilo tons)
Note: the above trade statistics will be provided for key countries only.
3.6 Supplier landscape
3.7 Profit margin analysis
3.8 Key news & initiatives
3.9 Regulatory landscape
3.9.1 Food safety regulations
3.9.2 Labeling requirements
3.9.3 Organic & natural product certifications
3.9.4 Nutritional claim regulations
3.9.5 Allergen labeling requirements
3.10 Impact forces
3.10.1 Growth drivers
3.10.1.1 Rising demand for portion-controlled and on-the-go biscuit packs in urban retail channels.
3.10.1.2 Increased consumer interest in gluten-free, high-fiber, and protein-enriched biscuit formulations.
3.10.1.3 Expansion of organized retail and e-commerce platforms in developing economies.
3.10.1.4 Product innovation in premium and indulgent biscuit varieties targeting adult consumers.
3.10.2 Industry pitfalls & challenges
3.10.2.1 Volatility in raw material prices, especially wheat, sugar, and edible oils.
3.10.2.2 Regulatory pressures around sugar content and trans fats in baked snack products.
3.11 Manufacturing process analysis
3.11.1 Dough preparation methods
3.11.2 Forming & cutting techniques
3.11.3 Baking technologies
3.11.4 Cooling & packaging processes
3.12 Raw material analysis & procurement strategies
3.13 Pricing analysis
3.14 Sustainability & environmental impact assessment
3.15 Growth potential analysis
3.16 Porter's analysis
3.17 PESTEL analysis
Chapter 4 Competitive Landscape, 2024
4.1 Introduction
4.2 Company market share analysis
4.3 Competitive positioning matrix
4.4 Strategic outlook matrix
4.5 Market Share Analysis
4.6 Strategic Framework
4.6.1 Mergers & Acquisitions
4.6.2 Joint Ventures & Collaborations
4.6.3 New Product Developments
4.6.4 Expansion Strategies
4.7 Competitive Benchmarking
4.8 Vendor Landscape
4.9 Competitive Positioning Matrix
4.10 Strategic Dashboard
4.11 Brand Positioning & Consumer Perception Analysis
4.12 Market Entry Strategies for New Players
4.13 Private Label Analysis & Strategies
Chapter 5 Market Estimates & Forecast, By Product Type, 2021-2034 (USD Billion) (Kilo Tons)
5.1 Key trends
5.2 Sweet biscuits
5.2.1 Cookies
5.2.2 Cream-filled biscuits
5.2.3 Chocolate-coated biscuits
5.2.4 Shortbread
5.2.5 Wafers
5.2.6 Other sweet biscuits
5.3 Savory biscuits & crackers
5.3.1 Plain crackers
5.3.2 Flavored crackers
5.3.3 Cheese crackers
5.3.4 Saltines
5.3.5 Crispbreads
5.3.6 Other savory biscuits & crackers
5.4 Digestive biscuits
5.4.1 Plain digestives
5.4.2 Chocolate-coated digestives
5.4.3 Other digestives
5.5 Health & wellness biscuits
5.5.1 High-fiber biscuits
5.5.2 Low-sugar/sugar-free biscuits
5.5.3 Low-fat biscuits
5.5.4 Protein-enriched biscuits
5.5.5 Functional biscuits
5.6 Sandwich biscuits
5.7 Breakfast biscuits
5.8 Artisanal & specialty biscuits
5.9 Other product types
Chapter 6 Market Estimates & Forecast, By Ingredient Type, 2021-2034 (USD Billion) (Kilo Tons)
6.1 Key trends
6.2 Wheat-based
6.2.1 Refined wheat flour
6.2.2 Whole wheat flour
6.3 Gluten-free
6.3.1 Rice flour-based
6.3.2 Corn flour-based
6.3.3 Almond flour-based
6.3.4 Other gluten-free flours
6.4 Multi-grain
6.5 Oat-based
6.6 Rye-based
6.7 Organic ingredients
6.8 Non-GMO ingredients
6.9 Other ingredient types
Chapter 7 Market Estimates & Forecast, By Packaging Type, 2021-2034 (USD Billion) (Kilo Tons)
7.1 Key trends
7.2 Rigid packaging
7.2.1 Paperboard boxes
7.2.2 Plastic containers
7.2.3 Metal tins
7.2.4 Other rigid packaging
7.3 Flexible packaging
7.3.1 Plastic pouches
7.3.2 Flow wraps
7.3.3 Paper bags
7.3.4 Other flexible packaging
7.4 Trays & clamshells
7.5 Multi-pack formats
7.6 Single-serve packaging
7.7 Sustainable packaging solutions
7.7.1 Biodegradable packaging
7.7.2 Recyclable packaging
7.7.3 Compostable packaging
Chapter 8 Market Estimates & Forecast, By Price Segment, 2021-2034 (USD Billion) (Kilo Tons)
8.1 Key trends
8.2 Economy
8.3 Mid-range
8.4 Premium
8.5 Super-premium & artisanal
Chapter 9 Market Estimates & Forecast, By Distribution Channel, 2021-2034 (USD Billion) (Kilo Tons)
9.1 Key trends
9.2 Supermarkets & hypermarkets
9.3 Convenience stores
9.4 Specialty stores
9.5 Online retail
9.6 Foodservice
9.6.1 Cafes & restaurants
9.6.2 Hotels & catering
9.6.3 Institutional catering
9.7 Vending machines
9.8 Direct-to-consumer
9.9 Other distribution channels
Chapter 10 Market Estimates & Forecast, By Region, 2021-2034 (USD Billion) (Kilo Tons)
10.1 Key trends
10.2 North America
10.2.1 U.S.
10.2.2 Canada
10.3 Europe
10.3.1 UK
10.3.2 Germany
10.3.3 France
10.3.4 Italy
10.3.5 Spain
10.3.6 Netherlands
10.3.7 Rest of Europe
10.4 Asia Pacific
10.4.1 China
10.4.2 India
10.4.3 Japan
10.4.4 South Korea
10.4.5 Australia
10.4.6 Rest of Asia Pacific
10.5 Latin America
10.5.1 Brazil
10.5.2 Mexico
10.5.3 Argentina
10.5.4 Rest of Latin America
10.6 MEA
10.6.1 South Africa
10.6.2 Saudi Arabia
10.6.3 UAE
10.6.4 Rest of Middle East and Africa
Chapter 11 Company Profiles
11.1 Arnott's Biscuits Limited
11.2 Bahlsen GmbH & Co. KG
11.3 Barilla G. e R. Fratelli S.p.A.
11.4 Britannia Industries Ltd.
11.5 Burton's Biscuit Company
11.6 Campbell Soup Company (Pepperidge Farm)
11.7 Dare Foods Limited
11.8 Fox's Biscuits (2 Sisters Food Group)
11.9 General Mills, Inc.
11.10 Grupo Bimbo
11.11 ITC Limited
11.12 Kellogg Company
11.13 Keebler (Ferrero)
11.14 Kind LLC
11.15 Kashi Company (Kellogg)
11.16 Lotus Bakeries
11.17 Lotte Confectionery Co., Ltd.
11.18 Mary's Gone Crackers
11.19 Meiji Holdings Co., Ltd.
11.20 Mondelez International, Inc.
11.21 Nairn's Oatcakes Limited
11.22 Nestle S.A.
11.23 Orion Corporation
11.24 Parle Products Pvt. Ltd.
11.25 PepsiCo, Inc. (Frito-Lay)
11.26 Ryvita Company Limited (ABF)
11.27 Snyder's-Lance, Inc. (Campbell Soup Company)
11.28 United Biscuits (pladis)
11.29 Walkers Shortbread Ltd.
11.30 Yildiz Holding (Ulker)
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