Please Wait.....
Report
Beer Packaging - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2025 - 2030)
Market Report I 2025-07-01 I 120 Pages I Mordor Intelligence
Beer Packaging Market Analysis
The Beer packaging market size stands at USD 24.88 billion in 2025 and is expected to reach USD 29.70 billion in 2030, advancing at a 3.60% CAGR over the forecast period. This growth reflects rising demand for sustainable materials, the acceleration of premium formats, and ongoing shifts in consumption channels. Aluminum's share continues to expand as recyclability and logistics efficiency attract large and small brewers alike, while PET gains traction where cold-chain quality assurance is improving. Glass holds a clear lead in volume but now contends with cost pressures from energy-intensive production and heavier freight loads. Regional opportunities cluster in Asia-Pacific, where urbanization lifts packaged beer sales, and in North America, where craft breweries seek differentiated, eco-friendly formats that match retail shelf dynamics. Supply-side investments by leading can makers, glass producers, and flexible-pack specialists underline an industry pivot toward high-speed, low-waste technologies that cut material inputs and boost brand agility.
Global Beer Packaging Market Trends and Insights
Surge in Craft Breweries Driving Short-Run Can Designs in North America
Craft brewery growth reshapes packaging economics as digital printing such as Ball's Dynamark Advanced Pro lets multiple graphics run on one pallet, eliminating historic minimum-order barriers. Flexible can lines help brewers manage inventory, pilot new SKUs, and execute seasonal launches without excess glass bottle purchases. Though digital print premiums approach 300% over offset, the cost is offset by faster sell-through rates and stronger shelf appeal at more than 9,000 breweries across the region.
Rising Adoption of Lightweight Returnable Glass Bottles Backed by EU Deposit-Return Schemes
Mandated deposit systems achieve 98% return rates in Germany, prompting innovations like Vetropack's Echovai tempered bottle that is 30% lighter yet rugged across multiple cycles. France's rollout adds centralized washing hubs capable of 60 million bottles per year, shifting cost structures from one-way disposal toward circular asset management.
Legislative Bans on Single-Use Plastics Curtailing PET in Europe
The EU Packaging and Packaging Waste Regulation enforces 30% recycled content by 2030 and phases out targeted formats from 2025. Extended Producer Responsibility fees raise PET costs relative to infinitely recyclable aluminum, prompting portfolio shifts toward metal and lightweight returnable glass.
Other drivers and restraints analyzed in the detailed report include:
Rapid Cold-Chain Expansion Enabling PET Penetration in Asian Beer / Brand Premiumization Fueling Embossed Specialty Bottles Among German Breweries / Tight U.S. Aluminum Slab Supply Elevating Can Costs for Craft Brewers /
For complete list of drivers and restraints, kindly check the Table Of Contents.
Segment Analysis
Glass preserved an 80.98% share in 2024 due to sensory neutrality and entrenched consumer associations. Yet aluminum's recyclability edge and transportation savings peel away volume, aided by policy targets for 100% recyclable packaging by 2030. PET, advancing at 5.81% CAGR, draws on barrier-coated bottles that now satisfy beer's carbonation needs, while paper remains confined to secondary packs.
Rising energy costs and carbon levies widen aluminum's total-cost edge over furnace-fired glass. Meanwhile, innovations like bio-paraxylene PET from used cooking oil improve brand credentials and foreshadow broader polymer adoption. Brewers keep niche glass SKUs for premium variants, but the Beer packaging market increasingly redirects new capacity toward lighter substrates.
Bottles supplied 75.32% of global volume in 2024. Still, cans are accelerating at a 6.75% CAGR as dynamism in craft beer, convenience shopping, and outdoor consumption tips formats in favor of metal. Keg growth remains muted by cleaning-system cap-ex in emerging regions, and pouches stay marginal.
Digital printing lets small brewers match multinational packaging quality, increasing SKU churn without wasteful overruns. Investment in regional can lines, as seen in Brazil, further scales economies that shrink per-unit costs and enhance availability. Glass manufacturers counter with embossing and tapered profiles that lift perceived value on-premise.
The Beer Packaging Market Report is Segmented by Packaging Material (Glass, Metal, PET, Paper), Packaging Type (Bottle, Can, Keg, Pouches), Pack Size (Less Than Equal To 330 Ml, 331-650 Ml, More Than 650 Ml), Distribution Channel (Direct Sales, Indirect Sales), and Geography (North America, Europe, Asia-Pacific, Middle East and Africa, South America). The Market Forecasts are Provided in Terms of Value (USD).
Geography Analysis
Asia-Pacific led with 38.43% share in 2024, underpinned by population scale, climbing incomes, and rapid urbanization that favor packaged formats. Cold-chain expansion in Vietnam and Indonesia supports PET penetration, while China's craft segment grew to CNY 33.1 billion in 2024, fostering boutique can designs and gift-oriented glass bottles alike.
North America posts the fastest 6.43% CAGR through 2030. More than 9,000 craft breweries generate steady demand for short-run cans, though tariff and slab shortages inflate costs. Investments such as Ball's Florida acquisition streamline supply networks and add sustainable capacity, reinforcing aluminum's role as the region's growth engine.
Europe remains a premium stronghold but confronts flat per-capita beer intake. The EU's recyclability mandate triggers capital shifts into tempered, returnable glass and high-recycled-content cans. German breweries showcase premium packaging by installing embossed lines that hit industrial speeds while meeting circular-economy KPIs.
List of Companies Covered in this Report:
Amcor Ltd. / Ardagh Group SA / Crown Holdings Inc. / Ball Corporation / Tetra Laval International SA / O-I Glass Inc. / Canpack Group / Silgan Holdings Inc. / Vidrala SA / Allied Glass Containers Ltd. / Plastipak Holdings Inc. / Nampak Ltd. / Orora Limited / Graphic Packaging International / Toyo Seikan Group Holdings Ltd. / Envases Universales / Berlin Packaging LLC / Sidel (Sidel Group) / Krones AG /
Additional Benefits:
The market estimate (ME) sheet in Excel format /
3 months of analyst support /
1 INTRODUCTION
1.1 Study Assumptions and Market Definition
1.2 Scope of the Study
2 RESEARCH METHODOLOGY
3 EXECUTIVE SUMMARY
4 MARKET LANDSCAPE
4.1 Market Overview
4.2 Market Drivers
4.2.1 Surge in Craft Breweries Driving Short-Run Can Designs in North America
4.2.2 Rising Adoption of Lightweight Returnable Glass Bottles Backed by EU Deposit-Return Schemes
4.2.3 Rapid Cold-Chain Expansion Enabling PET Penetration in Asian Beer
4.2.4 Brand Premiumization Fueling Embossed Specialty Bottles Among German Breweries
4.2.5 Aluminum Tariff Cuts Triggering Can Conversions in South America
4.2.6 E-commerce Multipacks Accelerating Corrugated Secondary Packaging Demand in the UK
4.3 Market Restraints
4.3.1 Legislative Bans on Single-Use Plastics Curtailing PET in Europe
4.3.2 Tight U.S. Aluminum Slab Supply Elevating Can Costs for Craft Brewers
4.3.3 Consumer Shift to Hard Seltzers Reducing Glass Volumes in Australia
4.3.4 High Cap-Ex for Keg Refurbishment Limiting Returnability in Emerging Markets
4.4 Supply-Chain Analysis
4.5 Regulatory Outlook
4.6 Porter's Five Forces Analysis
4.6.1 Threat of New Entrants
4.6.2 Bargaining Power of Buyers/Consumers
4.6.3 Bargaining Power of Suppliers
4.6.4 Threat of Substitute Products
4.6.5 Intensity of Competitive Rivalry
5 MARKET SIZE AND GROWTH FORECASTS (VALUE)
5.1 By Packaging Material
5.1.1 Glass
5.1.2 Metal
5.1.3 PET
5.1.4 Paper
5.2 By Packaging Type
5.2.1 Bottle
5.2.2 Can
5.2.3 Keg
5.2.4 Pouches
5.3 By Pack Size
5.3.1 Less than 330 ml
5.3.2 331-650 ml
5.3.3 More than 650 ml
5.4 By Distribution Channel
5.4.1 Direct Sales
5.4.2 Indirect Sales
5.5 By Geography
5.5.1 North America
5.5.1.1 United States
5.5.1.2 Canada
5.5.1.3 Mexico
5.5.2 Europe
5.5.2.1 Germany
5.5.2.2 United Kingdom
5.5.2.3 France
5.5.2.4 Italy
5.5.2.5 Spain
5.5.2.6 Russia
5.5.2.7 Rest of Europe
5.5.3 Asia-Pacific
5.5.3.1 China
5.5.3.2 India
5.5.3.3 Japan
5.5.3.4 South Korea
5.5.3.5 Australia and New Zealand
5.5.3.6 Rest of Asia-Pacific
5.5.4 Middle East and Africa
5.5.4.1 Middle East
5.5.4.1.1 United Arab Emirates
5.5.4.1.2 Saudi Arabia
5.5.4.1.3 Turkey
5.5.4.1.4 Rest of Middle East
5.5.4.2 Africa
5.5.4.2.1 South Africa
5.5.4.2.2 Nigeria
5.5.4.2.3 Egypt
5.5.4.2.4 Rest of Africa
5.5.5 South America
5.5.5.1 Brazil
5.5.5.2 Argentina
5.5.5.3 Rest of South America
6 COMPETITIVE LANDSCAPE
6.1 Market Concentration
6.2 Strategic Moves
6.3 Market Share Analysis
6.4 Company Profiles (includes Global level Overview, Market level overview, Core Segments, Financials as available, Strategic Information, Market Rank/Share for key companies, Products and Services, and Recent Developments)
6.4.1 Amcor Ltd.
6.4.2 Ardagh Group SA
6.4.3 Crown Holdings Inc.
6.4.4 Ball Corporation
6.4.5 Tetra Laval International SA
6.4.6 O-I Glass Inc.
6.4.7 Canpack Group
6.4.8 Silgan Holdings Inc.
6.4.9 Vidrala SA
6.4.10 Allied Glass Containers Ltd.
6.4.11 Plastipak Holdings Inc.
6.4.12 Nampak Ltd.
6.4.13 Orora Limited
6.4.14 Graphic Packaging International
6.4.15 Toyo Seikan Group Holdings Ltd.
6.4.16 Envases Universales
6.4.17 Berlin Packaging LLC
6.4.18 Sidel (Sidel Group)
6.4.19 Krones AG
7 MARKET OPPORTUNITIES AND FUTURE OUTLOOK
7.1 White-space and Unmet-Need Assessment
- Not Sure / Need Reassuring
- Confirm Content
-
Content is provided by our partners and every effort is made to make Market Report details as clear as possible. If you are not sure the exact content you require is included in this study you can Contact us to double check. To do this you can:
Use the ‘? ASK A QUESTION’ below the license / prices and to the right of this box. This will come directly to our team who will work on dealing with your request as soon as possible.
Write to directly on support@scotts-international.com with details. Please include as much information as possible including the name of report or link so our staff will be able to work on you request.
Telephone us directly on 0048 603 394 346 and an experienced member of team will be on hand to answer.
-
- Sample Pages
-
With the vast majority of our partners we can obtain Sample Pages to support your decision. This is something we can arrange without revealing your personal details.
It is important to note that we will not be able to provide you the exact data or statistics such as Market Size and Forecasts. Sample pages usually confirm the layout or the Categories included in Charts and Graphs, excluding specific data.
To ask for Sample Pages by contact us through ‘? ASK A QUESTION’, support@scotts-international.com, or by telephoning 0048 603 394 346.
-
- Check for Alternatives
-
Whilst we try to make our online platform as easy to use as possible there is always the possibility that a better alternative has not been found in your search.
To avoid this possibility Contact us through ‘? ASK A QUESTION’, support@scotts-international.com, or by telephoning 0048 603 394 346 and a Senior Team Member can review your requirements and send a list of possibilities with opinions and recommendations.
-
- Confirm Content
- Prices / Formats / Delivery
- Prices
-
All prices are set by our partners and should be exactly the same as those listed on their own websites. We work on a Revenue share basis ensuring that you never pay more than what is offered elsewhere.
Should you find the price cheaper on another platform we recommend you to Contact us as we should be able to match this price. You can Contact us though through ‘? ASK A QUESTION’, support@scotts-international.com, or by telephoning 0048 603 394 346.
-
- Discounts
-
As we work in close partnership with our Partners from time to time we can secure discounts and assist with negotiations, this is part of our personalised service to you.
Discounts can sometimes be arranged for speedily placed orders; multiple report purchases or Higher License purchases.
To check if a Discount is possible please Contact our experienced team through ‘? ASK A QUESTION’, support@scotts-international.com, or by telephoning 0048 603 394 346.
-
- Available Currencies
-
Most Market Reports on our platform are listed in USD or EURO based on the wishes of our Partners. To avoid currency fluctuations and potential price differentiations we do not offer the possibility to change the currency online.
Should you wish to pay in a different currency to that advertised online we do accept payments in USD, EURO, GBP and PLN. The price will be calculated based on the relevant exchange rate taken from our National Bank.
To pay in a different above currency to that advertised online please Contact our team and a quotation will be sent within a couple of hours with payment details.
-
- Licenses
-
License options vary from Partner to Partner as is usually based on the number of Users that will benefitting from the report. It is very important that License ordered is not breached as this could have potential negative consequences for you individually or your employer.
If you have questions or need confirmation about the specific license we recommend you to Contact us and a detailed explanation will be provided.
-
- Global Site License
-
The Global Site License is the most comprehensive license available. By selecting this license, the Market Report can be shared with other ‘Allowed Users’ and any other member of staff from the same organisation regardless of geographic location.
It is important to note that this may exclude Parent Companies or Subsidiaries.
If you have questions or need confirmation about the specific license we recommend you to Contact us and a detailed explanation will be provided.
-
- Formats
-
The most common format is PDF, however in certain circumstances data may be present in Excel format or Online, especially in the case of Database or Directories. In addition, for certain higher license options a CD may also be provided.
If you have questions or need clarification about the specific formats we recommend you to Contact us and a detailed explanation will be provided.
-
- Delivery
-
Delivery is fulfilled by our partners directly. Once an order has been placed we inform the partner by sharing the delivery email details given in the order process.
Delivery is usually made within 24 hours of an order being placed, however it may take longer should your order be placed prior to the weekend or if otherwise specified on the Market Report details page. Additionally, if details have been not fully completed in the Order process a delay in delivery is possible.
If a delay in delivery is expected you will be informed about it immediately.
-
- Shipping Charges
-
As most Market Reports are delivered in PDF format we almost never have to add additional Shipping Charges. If, however you are ordering a Higher License service or a specific delivery format (e.g. CD version) charges may apply.
If you are concerned about additional Shipping Charges we recommend you to Contact us to double check.
-
- Prices
- Ordering
- By Credit Card
-
We work in Partnership with PayU to ensure payments are made securely in a fast and effortless way. PayU is the e-payments division of Naspers.
Naspers operates in over 133 International Markets and ranks 3rd Globally in terms of the number of e-commerce customers served.
For more information on PayU please visit: https://www.payu.pl/en/about-us
-
- By Money Transfer
-
If you require an invoice prior to payment, this is possible. To ensure a speedy delivery of the Market Report we require all relevant company details and you agree to maximum payment terms of 30 days from receipt of order.
With our regular clients deliver of the Market Report can be made prior to receiving payment, however in some circumstances we may ask for payment to be received before arranging for the Market Report to be delivered.
-
- By Credit Card
- Security
- Website security
-
We have specifically partnered with leading International companies to protect your privacy by using different technologies and processes to ensure security.
Everything submitted to Scotts International is encrypted via SSL (Secure Socket Layer) and all personal information provided to Scotts International is stored on computer systems with limited access in controlled environments.
-
- Credit Card Security
-
We partner with PayU (https://www.payu.pl/en/about-us) to ensure all credit card payments are made securely in a fast and effortless way.
PayU offers 250+ various payment channels and eWallet services across 4 continents allowing buyers to pay electronically, whether on a computer or a mobile device.
-
- Website security