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Report
Beauty and Personal Care in Tunisia
Market Direction I 2022-06-06 I 99 Pages I Euromonitor
Beauty and personal care in Tunisia recorded value and volume growth in 2021 despite the economic and health crisis in the country and ongoing COVID-19 restrictions for part of the year, including confinement periods and a curfew from January to July. The importance of personal cleanliness and hygiene which was stressed by many health authorities around the globe during COVID-19 benefited sales, as did the fact that certain products, including deodorants and sun care, are essential items due to...
Euromonitor International's Beauty and Personal Care in Tunisia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2017-2021, allowing you to identify the sectors driving growth. Forecasts to 2026 illustrate how the market is set to change.
Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Dermocosmetics Beauty and Personal Care, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Prestige Beauty and Personal Care, Skin Care, Sun Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Beauty and Personal Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Beauty and Personal Care in Tunisia
Euromonitor International
June 2022
List Of Contents And Tables
BEAUTY AND PERSONAL CARE IN TUNISIA
EXECUTIVE SUMMARY
Beauty and personal care in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for beauty and personal care?
MARKET DATA
Table 1 Sales of Beauty and Personal Care by Category: Value 2016-2021
Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2016-2021
Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2017-2021
Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2017-2021
Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2018-2021
Table 6 Distribution of Beauty and Personal Care by Format: % Value 2016-2021
Table 7 Distribution of Beauty and Personal Care by Format and Category: % Value 2021
Table 8 Forecast Sales of Beauty and Personal Care by Category: Value 2021-2026
Table 9 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2021-2026
DISCLAIMER
SOURCES
Summary 1 Research Sources
MASS BEAUTY AND PERSONAL CARE IN TUNISIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Attractive market for local players
Skin care market: from premium to mass in 2021
Wide availability of mass beauty and personal care products
PROSPECTS AND OPPORTUNITIES
Declining purchasing power and rising inflation to benefit the mass market
Distribution development with the rapid growth of supermarkets, discounters and direct selling
Importance of social media
CATEGORY DATA
Table 10 Sales of Mass Beauty and Personal Care by Category: Value 2016-2021
Table 11 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2016-2021
Table 12 NBO Company Shares of Mass Beauty and Personal Care: % Value 2017-2021
Table 13 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2018-2021
Table 14 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2021-2026
Table 15 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2021-2026
PREMIUM BEAUTY AND PERSONAL CARE IN TUNISIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
An upper-income market
Modern grocery retailers promote the premium beauty care market
Digital marketing activities boost product awareness, brand reputation and sales
PROSPECTS AND OPPORTUNITIES
Social networks: the key to advertising
E-commerce expansion benefiting premium beauty care market
Direct selling expansion to include premium products
CATEGORY DATA
Table 16 Sales of Premium Beauty and Personal Care by Category: Value 2016-2021
Table 17 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2016-2021
Table 18 NBO Company Shares of Premium Beauty and Personal Care: % Value 2017-2021
Table 19 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2018-2021
Table 20 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2021-2026
Table 21 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2021-2026
BABY AND CHILD-SPECIFIC PRODUCTS IN TUNISIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Sales benefit from the modernisation of society despite the low purchasing power
Importance of social media
No presence of private label in baby and child-specific products
PROSPECTS AND OPPORTUNITIES
Further growth with economic stability and rising demand
Tunisian brands in continuous development and should gain share going forward
E-commerce development, with more websites offering baby and child-specific products
CATEGORY DATA
Table 22 Sales of Baby and Child-specific Products by Category: Value 2016-2021
Table 23 Sales of Baby and Child-specific Products by Category: % Value Growth 2016-2021
Table 24 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2016-2021
Table 25 NBO Company Shares of Baby and Child-specific Products: % Value 2017-2021
Table 26 LBN Brand Shares of Baby and Child-specific Products: % Value 2018-2021
Table 27 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2018-2021
Table 28 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2018-2021
Table 29 Forecast Sales of Baby and Child-specific Products by Category: Value 2021-2026
Table 30 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2021-2026
Table 31 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2021-2026
BATH AND SHOWER IN TUNISIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Hand sanitiser declines in 2021 as the pandemic situation improves
Liquid soap is the new favourite, whilst intimate hygiene sees little demand
A wide range of products in body wash and shower gel with local players trying to compete with the international giants
PROSPECTS AND OPPORTUNITIES
Hand sanitiser set to continue its downward trajectory
Modern retailers expected to monopolise sales
Locally produced products to remain the leaders
CATEGORY DATA
Table 32 Sales of Bath and Shower by Category: Value 2016-2021
Table 33 Sales of Bath and Shower by Category: % Value Growth 2016-2021
Table 34 Sales of Bath and Shower by Premium vs Mass: % Value 2016-2021
Table 35 NBO Company Shares of Bath and Shower: % Value 2017-2021
Table 36 LBN Brand Shares of Bath and Shower: % Value 2018-2021
Table 37 Forecast Sales of Bath and Shower by Category: Value 2021-2026
Table 38 Forecast Sales of Bath and Shower by Category: % Value Growth 2021-2026
Table 39 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2021-2026
COLOUR COSMETICS IN TUNISIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
A return to normal life and further growth for colour cosmetics in 2021
Instagram effect
An increasingly fragmented market in 2021
PROSPECTS AND OPPORTUNITIES
Further growth expected with social media and players driving demand over the forecast period
Tunisian brands in difficulty and will need to improve the quality of their products
E-commerce expansion
CATEGORY DATA
Table 40 Sales of Colour Cosmetics by Category: Value 2016-2021
Table 41 Sales of Colour Cosmetics by Category: % Value Growth 2016-2021
Table 42 Sales of Colour Cosmetics by Premium vs Mass: % Value 2016-2021
Table 43 NBO Company Shares of Colour Cosmetics: % Value 2017-2021
Table 44 LBN Brand Shares of Colour Cosmetics: % Value 2018-2021
Table 45 LBN Brand Shares of Premium Colour Cosmetics: % Value 2018-2021
Table 46 Forecast Sales of Colour Cosmetics by Category: Value 2021-2026
Table 47 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2021-2026
Table 48 Forecast Sales of Colour Cosmetics by Premium vs Mass: % Value 2021-2026
DEODORANTS IN TUNISIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Daily use of deodorants and #Use_your_deodorant_please support further category growth in 2021
Deodorant sticks under development
Henkel-Alki Tunisie retains its lead with Souplesse in 2021
PROSPECTS AND OPPORTUNITIES
Growth driven by health and hygiene awareness triggered by COVID-19, and climate change
Manufacturers will focus on adding value
Increasingly competitive market with international and local brands vying for share
CATEGORY DATA
Table 49 Sales of Deodorants by Category: Value 2016-2021
Table 50 Sales of Deodorants by Category: % Value Growth 2016-2021
Table 51 Sales of Deodorants by Premium vs Mass: % Value 2016-2021
Table 52 NBO Company Shares of Deodorants: % Value 2017-2021
Table 53 LBN Brand Shares of Deodorants: % Value 2018-2021
Table 54 Forecast Sales of Deodorants by Category: Value 2021-2026
Table 55 Forecast Sales of Deodorants by Category: % Value Growth 2021-2026
Table 56 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2021-2026
DEPILATORIES IN TUNISIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
COVID-19 impacts the potential of depilatories in 2021
Supermarkets leading distribution channel, offering ease of access and wide product range
Laboratoire Nihel remains the clear leader in 2021
PROSPECTS AND OPPORTUNITIES
New product innovations to support future growth
Price-sensitivity set to benefit sales of depilatories
Gillette and Bic battle for share
CATEGORY DATA
Table 57 Sales of Depilatories by Category: Value 2016-2021
Table 58 Sales of Depilatories by Category: % Value Growth 2016-2021
Table 59 NBO Company Shares of Depilatories: % Value 2017-2021
Table 60 LBN Brand Shares of Depilatories: % Value 2018-2021
Table 61 Forecast Sales of Depilatories by Category: Value 2021-2026
Table 62 Forecast Sales of Depilatories by Category: % Value Growth 2021-2026
FRAGRANCES IN TUNISIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Ongoing impact of COVID-19 on fragrances in 2021
Black market increases in 2021
Puig Tunisie maintains its lead in fragrances in 2021
PROSPECTS AND OPPORTUNITIES
Premium products exclusively for upper-income consumers
Parallel market set to expand in a time of inflation
Local players endangered
CATEGORY DATA
Table 63 Sales of Fragrances by Category: Value 2016-2021
Table 64 Sales of Fragrances by Category: % Value Growth 2016-2021
Table 65 NBO Company Shares of Fragrances: % Value 2017-2021
Table 66 LBN Brand Shares of Fragrances: % Value 2018-2021
Table 67 LBN Brand Shares of Premium Men's Fragrances: % Value 2018-2021
Table 68 LBN Brand Shares of Premium Women's Fragrances: % Value 2018-2021
Table 69 Forecast Sales of Fragrances by Category: Value 2021-2026
Table 70 Forecast Sales of Fragrances by Category: % Value Growth 2021-2026
HAIR CARE IN TUNISIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Hair care benefits from increased focus on cleanliness, advertising and reopening of salons in 2021
Rising demand for conditioners driven by advertising and new products
Competition from imitation hair care and traditional alternatives
PROSPECTS AND OPPORTUNITIES
A developing market
A colourful future thanks to social media
Consumers increasingly concerned about the ingredients of their hair care products
CATEGORY DATA
Table 71 Sales of Hair Care by Category: Value 2016-2021
Table 72 Sales of Hair Care by Category: % Value Growth 2016-2021
Table 73 Sales of Hair Care by Premium vs Mass: % Value 2016-2021
Table 74 NBO Company Shares of Hair Care: % Value 2017-2021
Table 75 LBN Brand Shares of Hair Care: % Value 2018-2021
Table 76 NBO Company Shares of Salon Professional Hair Care: % Value 2017-2021
Table 77 LBN Brand Shares of Salon Professional Hair Care: % Value 2018-2021
Table 78 LBN Brand Shares of Premium Hair Care: % Value 2018-2021
Table 79 Forecast Sales of Hair Care by Category: Value 2021-2026
Table 80 Forecast Sales of Hair Care by Category: % Value Growth 2021-2026
Table 81 Forecast Sales of Hair Care by Premium vs Mass: % Value 2021-2026
MEN'S GROOMING IN TUNISIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Mens grooming benefits from new product development and remains an attractive market to investors
Positive growth despite COVID-19
Gillette leads with a substantial base of loyal consumers
PROSPECTS AND OPPORTUNITIES
Rising demand with social media advertising increasingly important
Further shift to mass products
Greater demand for natural ingredients
CATEGORY DATA
Table 82 Sales of Mens Grooming by Category: Value 2016-2021
Table 83 Sales of Mens Grooming by Category: % Value Growth 2016-2021
Table 84 Sales of Men's Razors and Blades by Type: % Value Breakdown 2018-2021
Table 85 NBO Company Shares of Mens Grooming: % Value 2017-2021
Table 86 LBN Brand Shares of Mens Grooming: % Value 2018-2021
Table 87 LBN Brand Shares of Men's Razors and Blades: % Value 2018-2021
Table 88 Forecast Sales of Mens Grooming by Category: Value 2021-2026
Table 89 Forecast Sales of Mens Grooming by Category: % Value Growth 2021-2026
ORAL CARE IN TUNISIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Little impact of COVID-19 on oral care in 2021
Mouth fresheners and whitening toothpaste increasingly demanded
Unilever Tunisie maintains its lead in 2021
PROSPECTS AND OPPORTUNITIES
A growing market with rising oral health awareness and positive demographic trends
Increasing product availability and diversity set to boost demand
New local players expected over the forecast period
CATEGORY DATA
Table 90 Sales of Oral Care by Category: Value 2016-2021
Table 91 Sales of Oral Care by Category: % Value Growth 2016-2021
Table 92 Sales of Toothbrushes by Category: Value 2016-2021
Table 93 Sales of Toothbrushes by Category: % Value Growth 2016-2021
Table 94 Sales of Toothpaste by Type: % Value Breakdown 2017-2021
Table 95 NBO Company Shares of Oral Care: % Value 2017-2021
Table 96 LBN Brand Shares of Oral Care: % Value 2018-2021
Table 97 Forecast Sales of Oral Care by Category: Value 2021-2026
Table 98 Forecast Sales of Oral Care by Category: % Value Growth 2021-2026
Table 99 Forecast Sales of Toothbrushes by Category: Value 2021-2026
Table 100 Forecast Sales of Toothbrushes by Category: % Value Growth 2021-2026
SKIN CARE IN TUNISIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
E-commerce develops skin care as more consumers have access to products
Only social media advertising seen in 2021
Interesting market for the expansion of local players
PROSPECTS AND OPPORTUNITIES
Health awareness, new products and e-commerce to drive future growth
Tunisian brands, offering increasingly attractive products, set to record share gain
New international brands should also increase their presence
CATEGORY DATA
Table 101 Sales of Skin Care by Category: Value 2016-2021
Table 102 Sales of Skin Care by Category: % Value Growth 2016-2021
Table 103 NBO Company Shares of Skin Care: % Value 2017-2021
Table 104 LBN Brand Shares of Skin Care: % Value 2018-2021
Table 105 LBN Brand Shares of Premium Skin Care: % Value 2018-2021
Table 106 Forecast Sales of Skin Care by Category: Value 2021-2026
Table 107 Forecast Sales of Skin Care by Category: % Value Growth 2021-2026
SUN CARE IN TUNISIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Growth despite COVID-19 impact in 2021
Weekend movement restrictions limit further growth
Self-tanning: a market with potential
PROSPECTS AND OPPORTUNITIES
Sun care set to benefit from being an essential product and the return to normal life following COVID-19
Return of tourism to support future sales
Widening product range; however, Tunisian brands are expected to remain absent from sun care
CATEGORY DATA
Table 108 Sales of Sun Care by Category: Value 2016-2021
Table 109 Sales of Sun Care by Category: % Value Growth 2016-2021
Table 110 Sales of Sun Care by Premium vs Mass: % Value 2016-2021
Table 111 NBO Company Shares of Sun Care: % Value 2017-2021
Table 112 LBN Brand Shares of Sun Care: % Value 2018-2021
Table 113 LBN Brand Shares of Premium Adult Sun Care: % Value 2018-2021
Table 114 Forecast Sales of Sun Care by Category: Value 2021-2026
Table 115 Forecast Sales of Sun Care by Category: % Value Growth 2021-2026
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