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Report
Beauty and Personal Care in the Czech Republic
Market Direction I 2023-04-28 I 128 Pages I Euromonitor
Despite initial enthusiasm after the lifting of pandemic-related restrictions, beauty and personal care faced significant challenges in 2022, including high inflation, rising energy costs, and the Russian invasion of Ukraine. As a result, the overall dynamic of the product area has seen a considerable slowdown in terms of volume sales, while value sales were boosted by inflation and increasing unit prices across nearly all categories. A combination of ingredient shortages, transportation bottlen...
Euromonitor International's Beauty and Personal Care in Czech Republic report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Dermocosmetics Beauty and Personal Care, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Prestige Beauty and Personal Care, Skin Care, Sun Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Beauty and Personal Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Beauty and Personal Care in the Czech Republic
Euromonitor International
May 2023
List Of Contents And Tables
BEAUTY AND PERSONAL CARE IN THE CZECH REPUBLIC
EXECUTIVE SUMMARY
Beauty and personal care in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for beauty and personal care?
MARKET DATA
Table 1 Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022
Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2018-2022
Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2018-2022
Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2019-2022
Table 6 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2017-2022
Table 7 Distribution of Beauty and Personal Care by Format: % Value 2017-2022
Table 8 Distribution of Beauty and Personal Care by Format and Category: % Value 2022
Table 9 Forecast Sales of Beauty and Personal Care by Category: Value 2022-2027
Table 10 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 1 Research Sources
MASS BEAUTY AND PERSONAL CARE IN THE CZECH REPUBLIC
KEY DATA FINDINGS
2022 DEVELOPMENTS
Mass beauty and personal care on the path to recovery
Shift towards private label brands
Mass beauty and personal care benefits from price increase
PROSPECTS AND OPPORTUNITIES
Organic and natural ingredients to have a larger share in recyclable packaging
Mass beauty and skin care to benefit from reduced purchasing power and consumer confidence
E-commerce to remain a strong distribution channel
CATEGORY DATA
Table 11 Sales of Mass Beauty and Personal Care by Category: Value 2017-2022
Table 12 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2017-2022
Table 13 NBO Company Shares of Mass Beauty and Personal Care: % Value 2018-2022
Table 14 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2019-2022
Table 15 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2022-2027
Table 16 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2022-2027
PREMIUM BEAUTY AND PERSONAL CARE IN THE CZECH REPUBLIC
KEY DATA FINDINGS
2022 DEVELOPMENTS
Premium beauty and personal care brands thrive despite inflation surge
Czech luxury brand Yage wins 2022 Beauty Shortlist Award
L'Oreal maintains leading position in premium beauty and personal care
PROSPECTS AND OPPORTUNITIES
E-commerce and digital engagement to become the norm in the beauty industry
Slow beauty trends lead to a rise in environmentally-friendly products
Premium skin care products to see strong growth in the coming years
CATEGORY DATA
Table 17 Sales of Premium Beauty and Personal Care by Category: Value 2017-2022
Table 18 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2017-2022
Table 19 NBO Company Shares of Premium Beauty and Personal Care: % Value 2018-2022
Table 20 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2019-2022
Table 21 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2022-2027
Table 22 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2022-2027
BABY AND CHILD-SPECIFIC PRODUCTS IN THE CZECH REPUBLIC
KEY DATA FINDINGS
2022 DEVELOPMENTS
Baby dermo-cosmetics maintain strong position
Baby and child-specific sun care surpasses pre-pandemic levels
Rise in sustainable baby toiletries and products
PROSPECTS AND OPPORTUNITIES
Increasing presence of eco-friendly baby and child-specific products
E-commerce set to continue to experience growth
Private label brand are set to thrive given their good reputation and image
CATEGORY DATA
Table 23 Sales of Baby and Child-specific Products by Category: Value 2017-2022
Table 24 Sales of Baby and Child-specific Products by Category: % Value Growth 2017-2022
Table 25 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2017-2022
Table 26 NBO Company Shares of Baby and Child-specific Products: % Value 2018-2022
Table 27 LBN Brand Shares of Baby and Child-specific Products: % Value 2019-2022
Table 28 LBN Brand Shares of Baby and Child-specific Skin Care: % Value 2019-2022
Table 29 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2019-2022
Table 30 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2019-2022
Table 31 Forecast Sales of Baby and Child-specific Products by Category: Value 2022-2027
Table 32 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2022-2027
Table 33 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2022-2027
BATH AND SHOWER IN THE CZECH REPUBLIC
KEY DATA FINDINGS
2022 DEVELOPMENTS
Hand sanitisers sales drop following the end of pandemic
Manufaktura introduces packaging-free sales of bottled cosmetics
Private label brands continue to perform well
PROSPECTS AND OPPORTUNITIES
Wellness trend to drive demand for bath and shower products
Hand sanitiser sales expected to sharply decline
Mass market set to outpace premium bath and shower products
CATEGORY DATA
Table 34 Sales of Bath and Shower by Category: Value 2017-2022
Table 35 Sales of Bath and Shower by Category: % Value Growth 2017-2022
Table 36 Sales of Bath and Shower by Premium vs Mass: % Value 2017-2022
Table 37 NBO Company Shares of Bath and Shower: % Value 2018-2022
Table 38 LBN Brand Shares of Bath and Shower: % Value 2019-2022
Table 39 LBN Brand Shares of Premium Bath and Shower: % Value 2019-2022
Table 40 Forecast Sales of Bath and Shower by Category: Value 2022-2027
Table 41 Forecast Sales of Bath and Shower by Category: % Value Growth 2022-2027
Table 42 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2022-2027
COLOUR COSMETICS IN THE CZECH REPUBLIC
KEY DATA FINDINGS
2022 DEVELOPMENTS
Retailers capitalise on strong demand for colour cosmetics
Lip products lead the growth in colour cosmetics
Facial make-up sales exceed pre-pandemic levels
PROSPECTS AND OPPORTUNITIES
Digitalisation and social media platforms to remain key in growing audiences and expanding consumer bases
Sustainability trend expected to spread across all price segments
Vegan colour cosmetics set to become the norm
CATEGORY DATA
Table 43 Sales of Colour Cosmetics by Category: Value 2017-2022
Table 44 Sales of Colour Cosmetics by Category: % Value Growth 2017-2022
Table 45 NBO Company Shares of Colour Cosmetics: % Value 2018-2022
Table 46 LBN Brand Shares of Colour Cosmetics: % Value 2019-2022
Table 47 LBN Brand Shares of Eye Make-up: % Value 2019-2022
Table 48 LBN Brand Shares of Facial Make-up: % Value 2019-2022
Table 49 LBN Brand Shares of Lip Products: % Value 2019-2022
Table 50 LBN Brand Shares of Nail Products: % Value 2019-2022
Table 51 LBN Brand Shares of Premium Colour Cosmetics: % Value 2019-2022
Table 52 Forecast Sales of Colour Cosmetics by Category: Value 2022-2027
Table 53 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2022-2027
DEODORANTS IN THE CZECH REPUBLIC
KEY DATA FINDINGS
2022 DEVELOPMENTS
Sustainability takes centre stage in deodorants
Price and ingredients key factors for local consumers
Stick deodorants remain popular, while creams and pump deodorants gain in popularity
PROSPECTS AND OPPORTUNITIES
Deodorants expected to experience sluggish growth in forecast period
Deodorant wipes emerge as a niche area
Global brands to maintain dominance
CATEGORY DATA
Table 54 Sales of Deodorants by Category: Value 2017-2022
Table 55 Sales of Deodorants by Category: % Value Growth 2017-2022
Table 56 Sales of Deodorants by Premium vs Mass: % Value 2017-2022
Table 57 NBO Company Shares of Deodorants: % Value 2018-2022
Table 58 LBN Brand Shares of Deodorants: % Value 2019-2022
Table 59 LBN Brand Shares of Premium Deodorants: % Value 2019-2022
Table 60 Forecast Sales of Deodorants by Category: Value 2022-2027
Table 61 Forecast Sales of Deodorants by Category: % Value Growth 2022-2027
Table 62 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2022-2027
DEPILATORIES IN THE CZECH REPUBLIC
KEY DATA FINDINGS
2022 DEVELOPMENTS
Boost in depilatories value sales as consumers resume social activities and travel
Depilation products face competition from IPL devices, but see boost in value sales
New innovative products emerge in depilatories
PROSPECTS AND OPPORTUNITIES
Marginal volume growth expected for depilatories
Post-hair removal solutions to be the focus of innovation
Sustainability set to remain key in choice of product
CATEGORY DATA
Table 63 Sales of Depilatories by Category: Value 2017-2022
Table 64 Sales of Depilatories by Category: % Value Growth 2017-2022
Table 65 Sales of Women's Razors and Blades by Type: % Value Breakdown 2018-2022
Table 66 NBO Company Shares of Depilatories: % Value 2018-2022
Table 67 LBN Brand Shares of Depilatories: % Value 2019-2022
Table 68 Forecast Sales of Depilatories by Category: Value 2022-2027
Table 69 Forecast Sales of Depilatories by Category: % Value Growth 2022-2027
FRAGRANCES IN THE CZECH REPUBLIC
KEY DATA FINDINGS
2022 DEVELOPMENTS
Shifts in Consumer Motivations Drive Strong Recovery in Fragrance Market
Fragrance sets take centre stage in 2022
Mass fragrances outperform premium fragrances in 2022
PROSPECTS AND OPPORTUNITIES
Premium fragrances set to return to stable growth pattern
E-commerce to remain the strongest channel
Sustainable and transparent brands will gradually become the standard
CATEGORY DATA
Table 70 Sales of Fragrances by Category: Value 2017-2022
Table 71 Sales of Fragrances by Category: % Value Growth 2017-2022
Table 72 NBO Company Shares of Fragrances: % Value 2018-2022
Table 73 LBN Brand Shares of Fragrances: % Value 2019-2022
Table 74 LBN Brand Shares of Premium Men's Fragrances: % Value 2019-2022
Table 75 LBN Brand Shares of Premium Women's Fragrances: % Value 2019-2022
Table 76 Forecast Sales of Fragrances by Category: Value 2022-2027
Table 77 Forecast Sales of Fragrances by Category: % Value Growth 2022-2027
HAIR CARE IN THE CZECH REPUBLIC
KEY DATA FINDINGS
2022 DEVELOPMENTS
Hair 'skinification' trend gains momentum
Styling agents see strong recovery
Inflationary pressures boost sales of private label
PROSPECTS AND OPPORTUNITIES
Stable growth expected for hair care
Younger generation to drive demand for sustainable and transparent hair care products
E-commerce to remain a strong channel for hair care sales
CATEGORY DATA
Table 78 Sales of Hair Care by Category: Value 2017-2022
Table 79 Sales of Hair Care by Category: % Value Growth 2017-2022
Table 80 Sales of Hair Care by Premium vs Mass: % Value 2017-2022
Table 81 NBO Company Shares of Hair Care: % Value 2018-2022
Table 82 NBO Company Shares of Salon Professional Hair Care: % Value 2018-2022
Table 83 LBN Brand Shares of Hair Care: % Value 2019-2022
Table 84 LBN Brand Shares of Colourants: % Value 2019-2022
Table 85 LBN Brand Shares of Salon Professional Hair Care: % Value 2019-2022
Table 86 LBN Brand Shares of Styling Agents: % Value 2019-2022
Table 87 LBN Brand Shares of Premium Hair Care: % Value 2019-2022
Table 88 Forecast Sales of Hair Care by Category: Value 2022-2027
Table 89 Forecast Sales of Hair Care by Category: % Value Growth 2022-2027
Table 90 Forecast Sales of Hair Care by Premium vs Mass: % Value 2022-2027
MEN'S GROOMING IN THE CZECH REPUBLIC
KEY DATA FINDINGS
2022 DEVELOPMENTS
Mens grooming benefits from rising demand for skin and hair care products
Return to normal boosts sales of mens deodorants
E-commerce holds great potential for mens grooming
PROSPECTS AND OPPORTUNITIES
Mens razors and blades needs more innovation to compete with electric appliances
Demand for mens skin care set to grow, particularly in premium segment
Decline in mens shaving to offset value growth in mens grooming
CATEGORY DATA
Table 91 Sales of Mens Grooming by Category: Value 2017-2022
Table 92 Sales of Mens Grooming by Category: % Value Growth 2017-2022
Table 93 Sales of Men's Razors and Blades by Type: % Value Breakdown 2019-2022
Table 94 Sales of Men's Skin Care by Type: % Value Breakdown 2019-2022
Table 95 NBO Company Shares of Mens Grooming: % Value 2018-2022
Table 96 LBN Brand Shares of Mens Grooming: % Value 2019-2022
Table 97 LBN Brand Shares of Men's Razors and Blades: % Value 2019-2022
Table 98 Forecast Sales of Mens Grooming by Category: Value 2022-2027
Table 99 Forecast Sales of Mens Grooming by Category: % Value Growth 2022-2027
ORAL CARE IN THE CZECH REPUBLIC
KEY DATA FINDINGS
2022 DEVELOPMENTS
Oral showers slowly replaces the demand for electric toothbrushes as technologies advance
Tooth whiteners is the most dynamic product area in oral care
Average unit price sees strongest rise in years
PROSPECTS AND OPPORTUNITIES
Technological innovation and competition to drive demand for electric toothbrushes
Sustainability concerns will impact oral care
Growth expected for oral care appliances
CATEGORY DATA
Table 100 Sales of Oral Care by Category: Value 2017-2022
Table 101 Sales of Oral Care by Category: % Value Growth 2017-2022
Table 102 Sales of Toothbrushes by Category: Value 2017-2022
Table 103 Sales of Toothbrushes by Category: % Value Growth 2017-2022
Table 104 Sales of Toothpaste by Type: % Value Breakdown 2018-2022
Table 105 NBO Company Shares of Oral Care: % Value 2018-2022
Table 106 LBN Brand Shares of Oral Care: % Value 2019-2022
Table 107 LBN Brand Shares of Mouthwashes/Dental Rinses: % Value 2019-2022
Table 108 LBN Brand Shares of Toothpaste: % Value 2019-2022
Table 109 Forecast Sales of Oral Care by Category: Value 2022-2027
Table 110 Forecast Sales of Oral Care by Category: % Value Growth 2022-2027
Table 111 Forecast Sales of Toothbrushes by Category: Value 2022-2027
Table 112 Forecast Sales of Toothbrushes by Category: % Value Growth 2022-2027
SKIN CARE IN THE CZECH REPUBLIC
KEY DATA FINDINGS
2022 DEVELOPMENTS
Demand for skin care continues to grow regardless of high inflation
Domestic skin care manufacturer Manufaktura launches packaging-free production
New brands enter Czech skin care landscape, while private label addresses the need for affordable skin care
PROSPECTS AND OPPORTUNITIES
E-pharmacies drive sales of dermo-cosmetics
Face masks cement their place in skin care routine
High-frequency facial treatments become more widely available
CATEGORY DATA
Table 113 Sales of Skin Care by Category: Value 2017-2022
Table 114 Sales of Skin Care by Category: % Value Growth 2017-2022
Table 115 NBO Company Shares of Skin Care: % Value 2018-2022
Table 116 LBN Brand Shares of Skin Care: % Value 2019-2022
Table 117 LBN Brand Shares of Basic Moisturisers: % Value 2019-2022
Table 118 LBN Brand Shares of Anti-agers: % Value 2019-2022
Table 119 LBN Brand Shares of Firming/Anti-cellulite Body Care: % Value 2019-2022
Table 120 LBN Brand Shares of General Purpose Body Care: % Value 2019-2022
Table 121 LBN Brand Shares of Premium Skin Care: % Value 2019-2022
Table 122 Forecast Sales of Skin Care by Category: Value 2022-2027
Table 123 Forecast Sales of Skin Care by Category: % Value Growth 2022-2027
SUN CARE IN THE CZECH REPUBLIC
KEY DATA FINDINGS
2022 DEVELOPMENTS
Sun care sees double-digit growth as international travel resumes
Environmental friendliness takes centre stage in sun care
Premiumisation in sun care
PROSPECTS AND OPPORTUNITIES
E-commerce to gain share at the expense of supermarkets and hypermarkets
Recovery to pre-pandemic levels of sales to be seen from 2025 onwards
Inflationary pressures may lead to consumers choosing lower-priced sun care products
CATEGORY DATA
Table 124 Sales of Sun Care by Category: Value 2017-2022
Table 125 Sales of Sun Care by Category: % Value Growth 2017-2022
Table 126 NBO Company Shares of Sun Care: % Value 2018-2022
Table 127 LBN Brand Shares of Sun Care: % Value 2019-2022
Table 128 LBN Brand Shares of Premium Adult Sun Care: % Value 2019-2022
Table 129 Forecast Sales of Sun Care by Category: Value 2022-2027
Table 130 Forecast Sales of Sun Care by Category: % Value Growth 2022-2027
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