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Report
Beauty and Personal Care in Spain
Market Direction I 2022-05-09 I 145 Pages I Euromonitor
Having declined at an unprecedented pace during 2020, the central theme in beauty and personal care in Spain in 2021 was one of gradual recovery. However, the impact of the pandemic on this category has been far from uniform. During 2020, colour cosmetics, sun care and fragrances performed particularly poorly, as local consumers spent much more time at home (with many working or studying from home) and socialising far less frequently. To a lesser extent, demand for deodorants was also undermined...
Euromonitor International's Beauty and Personal Care in Spain report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2017-2021, allowing you to identify the sectors driving growth. Forecasts to 2026 illustrate how the market is set to change.
Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Dermocosmetics Beauty and Personal Care, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Prestige Beauty and Personal Care, Skin Care, Sun Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Beauty and Personal Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the markets major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Beauty and Personal Care in Spain
Euromonitor International
May 2022
List Of Contents And Tables
BEAUTY AND PERSONAL CARE IN SPAIN
EXECUTIVE SUMMARY
Beauty and personal care in 2021: The big picture
2021 KEY TRENDS
Consumers seek more naturalness and sustainability
Older consumers an increasingly lucrative market
Competitive landscape
Retailing developments
What next for beauty and personal care?
CHART 1 Beauty and Personal Care Value Sales Growth Scenarios: 2019-2026
CHART 2 Beauty and Personal Care Impact of Soft Drivers on Value Sales: 2019-2026
MARKET DATA
Table 1 Sales of Beauty and Personal Care by Category: Value 2016-2021
Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2016-2021
Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2017-2021
Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2017-2021
Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2018-2021
Table 6 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2016-2021
Table 7 Distribution of Beauty and Personal Care by Format: % Value 2016-2021
Table 8 Distribution of Beauty and Personal Care by Format and Category: % Value 2021
Table 9 Forecast Sales of Beauty and Personal Care by Category: Value 2021-2026
Table 10 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2021-2026
DISCLAIMER
SOURCES
Summary 1 Research Sources
MASS BEAUTY AND PERSONAL CARE IN SPAIN
KEY DATA FINDINGS
2021 DEVELOPMENTS
Demand for mass fragrances, mass adult sun care and mass colour cosmetics rebounds strongly as consumers spend less time at home
As economic conditions stabilise, mass products underperform premium offerings
Girls now interested in beauty and personal care at a younger age
PROSPECTS AND OPPORTUNITIES
Mass brands will continue to lag their premium counterparts
Increased opportunities for segmentation particularly among older consumers
More consumers will take a more natural and simplified approach to beauty and personal care
CATEGORY DATA
Table 11 Sales of Mass Beauty and Personal Care by Category: Value 2016-2021
Table 12 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2016-2021
Table 13 NBO Company Shares of Mass Beauty and Personal Care: % Value 2017-2021
Table 14 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2018-2021
Table 15 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2021-2026
Table 16 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2021-2026
PREMIUM BEAUTY AND PERSONAL CARE IN SPAIN
KEY DATA FINDINGS
2021 DEVELOPMENTS
Economic stabilisation drives re-emergence of premiumisation trend
Strong demand for fragrances, as consumers socialise more
Experiences and feeling spoiled
PROSPECTS AND OPPORTUNITIES
Mounting inflationary pressure could undermine premium growth
E-commerce will encourage the emergence of more niche brand
Dermocosmetics set to grow in popularity
CATEGORY DATA
Table 17 Sales of Premium Beauty and Personal Care by Category: Value 2016-2021
Table 18 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2016-2021
Table 19 NBO Company Shares of Premium Beauty and Personal Care: % Value 2017-2021
Table 20 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2018-2021
Table 21 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2021-2026
Table 22 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2021-2026
BATH AND SHOWER IN SPAIN
KEY DATA FINDINGS
2021 DEVELOPMENTS
Having surged in 2020 due to the pandemic, demand for bath and shower stabilises
With a hot climate favours frequent showering, body wash/shower gel dominates sales
Private label remains strong
PROSPECTS AND OPPORTUNITIES
Demand for hand sanitisers will continue to weaken as pandemic threat diminishes
Mounting inflationary pressure could provide an additional boost to private label
Sustainability will play an increasing role in the purchase decision
CATEGORY DATA
Table 23 Sales of Bath and Shower by Category: Value 2016-2021
Table 24 Sales of Bath and Shower by Category: % Value Growth 2016-2021
Table 25 Sales of Bath and Shower by Premium vs Mass: % Value 2016-2021
Table 26 NBO Company Shares of Bath and Shower: % Value 2017-2021
Table 27 LBN Brand Shares of Bath and Shower: % Value 2018-2021
Table 28 LBN Brand Shares of Premium Bath and Shower: % Value 2018-2021
Table 29 Forecast Sales of Bath and Shower by Category: Value 2021-2026
Table 30 Forecast Sales of Bath and Shower by Category: % Value Growth 2021-2026
Table 31 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2021-2026
COLOUR COSMETICS IN SPAIN
KEY DATA FINDINGS
2021 DEVELOPMENTS
Mandatory face masking continues to weigh on demand
Increasingly favour a more natural look, some consumers are using less make-up
LOreal leads, but private label is a growing threat
PROSPECTS AND OPPORTUNITIES
An end to mandatory face masking will provide a significant boost to demand, particularly for lip products
E-commerce will continue to mature
Sustainability will continue to grow in importance, particularly to younger consumers
CATEGORY DATA
Table 32 Sales of Colour Cosmetics by Category: Value 2016-2021
Table 33 Sales of Colour Cosmetics by Category: % Value Growth 2016-2021
Table 34 NBO Company Shares of Colour Cosmetics: % Value 2017-2021
Table 35 LBN Brand Shares of Colour Cosmetics: % Value 2018-2021
Table 36 LBN Brand Shares of Eye Make-up: % Value 2018-2021
Table 37 LBN Brand Shares of Facial Make-up: % Value 2018-2021
Table 38 LBN Brand Shares of Lip Products: % Value 2018-2021
Table 39 LBN Brand Shares of Nail Products: % Value 2018-2021
Table 40 LBN Brand Shares of Premium Colour Cosmetics: % Value 2018-2021
Table 41 Forecast Sales of Colour Cosmetics by Category: Value 2021-2026
Table 42 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2021-2026
DEODORANTS IN SPAIN
KEY DATA FINDINGS
2021 DEVELOPMENTS
Covid-19 related measures limiting sales
Unilevers Axe remains the clear leader, but private label is growing in importance
Natural and organic trend continues to gather pace
PROSPECTS AND OPPORTUNITIES
Post-pandemic boost to demand will be outweighed by heightened consumer interest in naturalness
Mounting inflationary pressure could provide a boot to private label
Natural and organic offerings will continue to proliferate
CATEGORY DATA
Table 43 Sales of Deodorants by Category: Value 2016-2021
Table 44 Sales of Deodorants by Category: % Value Growth 2016-2021
Table 45 Sales of Deodorants by Premium vs Mass: % Value 2016-2021
Table 46 NBO Company Shares of Deodorants: % Value 2017-2021
Table 47 LBN Brand Shares of Deodorants: % Value 2018-2021
Table 48 LBN Brand Shares of Premium Deodorants: % Value 2018-2021
Table 49 Forecast Sales of Deodorants by Category: Value 2021-2026
Table 50 Forecast Sales of Deodorants by Category: % Value Growth 2021-2026
Table 51 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2021-2026
DEPILATORIES IN SPAIN
KEY DATA FINDINGS
2021 DEVELOPMENTS
Re-opening of beauty salons weighs on retail demand
Private label holds on to pandemic gains
Consumers want fewer artificial ingredients
PROSPECTS AND OPPORTUNITIES
Climate change and fashion shifts could boost demand
Mounting inflationary pressure will be a double-edged blade
Shift towards natural ingredients will gather pace
CATEGORY DATA
Table 52 Sales of Depilatories by Category: Value 2016-2021
Table 53 Sales of Depilatories by Category: % Value Growth 2016-2021
Table 54 Sales of Women's Razors and Blades by Type: % Value Breakdown 2017-2021
Table 55 NBO Company Shares of Depilatories: % Value 2017-2021
Table 56 LBN Brand Shares of Depilatories: % Value 2018-2021
Table 57 Forecast Sales of Depilatories by Category: Value 2021-2026
Table 58 Forecast Sales of Depilatories by Category: % Value Growth 2021-2026
FRAGRANCES IN SPAIN
KEY DATA FINDINGS
2021 DEVELOPMENTS
Easing of pandemic restrictions spurs strong recovery in demand
As economic conditions stabilise, the premiumisation trend re-emerges
Pandemic drives shift to e-commerce
PROSPECTS AND OPPORTUNITIES
Premium products will remain the main driver of growth
DIY fragrances will grow in popularity
Premium fragrance sets/kits will be the main beneficiary from increased gifting
CATEGORY DATA
Table 59 Sales of Fragrances by Category: Value 2016-2021
Table 60 Sales of Fragrances by Category: % Value Growth 2016-2021
Table 61 NBO Company Shares of Fragrances: % Value 2017-2021
Table 62 LBN Brand Shares of Fragrances: % Value 2018-2021
Table 63 LBN Brand Shares of Premium Men's Fragrances: % Value 2018-2021
Table 64 LBN Brand Shares of Premium Women's Fragrances: % Value 2018-2021
Table 65 Forecast Sales of Fragrances by Category: Value 2021-2026
Table 66 Forecast Sales of Fragrances by Category: % Value Growth 2021-2026
HAIR CARE IN SPAIN
KEY DATA FINDINGS
2021 DEVELOPMENTS
Reopening of beauty salons drives down retail value sales of hair care
Local consumers are increasingly looking for natural ingredients in hair care
LOreal retains its leadership position, but strong private label presence puts downward pressure on unit price
PROSPECTS AND OPPORTUNITIES
Mounting inflationary pressure could accelerate private label growth
Local consumers will increasingly embrace a natural look
Younger consumers will increasingly demand sustainable products
CATEGORY DATA
Table 67 Sales of Hair Care by Category: Value 2016-2021
Table 68 Sales of Hair Care by Category: % Value Growth 2016-2021
Table 69 Sales of Hair Care by Premium vs Mass: % Value 2016-2021
Table 70 NBO Company Shares of Hair Care: % Value 2017-2021
Table 71 NBO Company Shares of Salon Professional Hair Care: % Value 2017-2021
Table 72 LBN Brand Shares of Hair Care: % Value 2018-2021
Table 73 LBN Brand Shares of Colourants: % Value 2018-2021
Table 74 LBN Brand Shares of Salon Professional Hair Care: % Value 2018-2021
Table 75 LBN Brand Shares of Styling Agents: % Value 2018-2021
Table 76 LBN Brand Shares of Premium Hair Care: % Value 2018-2021
Table 77 Forecast Sales of Hair Care by Category: Value 2021-2026
Table 78 Forecast Sales of Hair Care by Category: % Value Growth 2021-2026
Table 79 Forecast Sales of Hair Care by Premium vs Mass: % Value 2021-2026
MEN'S GROOMING IN SPAIN
KEY DATA FINDINGS
2021 DEVELOPMENTS
Premium mens fragrances drive recovery
Beauty specialists and department stores regain lost ground
Many men are shaving less frequently
PROSPECTS AND OPPORTUNITIES
Recovery will be sluggish
Inflationary squeeze could boost private label
Small electronic appliances will continue to grow in popularity
CATEGORY DATA
Table 80 Sales of Mens Grooming by Category: Value 2016-2021
Table 81 Sales of Mens Grooming by Category: % Value Growth 2016-2021
Table 82 Sales of Men's Razors and Blades by Type: % Value Breakdown 2018-2021
Table 83 Sales of Men's Skin Care by Type: % Value Breakdown 2018-2021
Table 84 NBO Company Shares of Mens Grooming: % Value 2017-2021
Table 85 LBN Brand Shares of Mens Grooming: % Value 2018-2021
Table 86 LBN Brand Shares of Men's Razors and Blades: % Value 2018-2021
Table 87 Forecast Sales of Mens Grooming by Category: Value 2021-2026
Table 88 Forecast Sales of Mens Grooming by Category: % Value Growth 2021-2026
ORAL CARE IN SPAIN
KEY DATA FINDINGS
2021 DEVELOPMENTS
Positive impact of COVID-19 on demand fades
Consumers return to the dentist for tooth whitening
Sustainability and naturalness key trends in new product launches
PROSPECTS AND OPPORTUNITIES
Mounting inflationary pressure could lead some to trade down to cheaper offerings
Natural and organic brands will grow in popularity
E-commerce will continue to grow in importance
CATEGORY DATA
Table 89 Sales of Oral Care by Category: Value 2016-2021
Table 90 Sales of Oral Care by Category: % Value Growth 2016-2021
Table 91 Sales of Toothbrushes by Category: Value 2016-2021
Table 92 Sales of Toothbrushes by Category: % Value Growth 2016-2021
Table 93 Sales of Toothpaste by Type: % Value Breakdown 2017-2021
Table 94 NBO Company Shares of Oral Care: % Value 2017-2021
Table 95 LBN Brand Shares of Oral Care: % Value 2018-2021
Table 96 LBN Brand Shares of Mouthwashes/Dental Rinses: % Value 2018-2021
Table 97 LBN Brand Shares of Toothpaste: % Value 2018-2021
Table 98 Forecast Sales of Oral Care by Category: Value 2021-2026
Table 99 Forecast Sales of Oral Care by Category: % Value Growth 2021-2026
Table 100 Forecast Sales of Toothbrushes by Category: Value 2021-2026
Table 101 Forecast Sales of Toothbrushes by Category: % Value Growth 2021-2026
SKIN CARE IN SPAIN
KEY DATA FINDINGS
2021 DEVELOPMENTS
Increased use of face masks boosts demand for facial care
Perfect skin is the best make-up
Leader LOreal launches Garnier Bio, but niche players are growing in popularity
PROSPECTS AND OPPORTUNITIES
An ageing popular will support growth, but mounting inflationary pressure could undermine it
Younger consumers value novelty more than their parents
Sustainability to support simplicity
CATEGORY DATA
Table 102 Sales of Skin Care by Category: Value 2016-2021
Table 103 Sales of Skin Care by Category: % Value Growth 2016-2021
Table 104 NBO Company Shares of Skin Care: % Value 2017-2021
Table 105 LBN Brand Shares of Skin Care: % Value 2018-2021
Table 106 LBN Brand Shares of Basic Moisturisers: % Value 2018-2021
Table 107 LBN Brand Shares of Anti-agers: % Value 2018-2021
Table 108 LBN Brand Shares of Firming/Anti-cellulite Body Care: % Value 2018-2021
Table 109 LBN Brand Shares of General Purpose Body Care: % Value 2018-2021
Table 110 LBN Brand Shares of Premium Skin Care: % Value 2018-2021
Table 111 Forecast Sales of Skin Care by Category: Value 2021-2026
Table 112 Forecast Sales of Skin Care by Category: % Value Growth 2021-2026
SUN CARE IN SPAIN
KEY DATA FINDINGS
2021 DEVELOPMENTS
Subdued international tourism weighs heavily on demand for sun protection
Many new product launches are targeted at families
Adverse regulatory finding has not adversely affected leader ISDIN
PROSPECTS AND OPPORTUNITIES
Tourism rebound will continue to drive recovery
Inflationary pressure could lead some to trade down from premium to mass sun protection
Sustainability will grow in importance, particularly to younger consumers
CATEGORY DATA
Table 113 Sales of Sun Care by Category: Value 2016-2021
Table 114 Sales of Sun Care by Category: % Value Growth 2016-2021
Table 115 NBO Company Shares of Sun Care: % Value 2017-2021
Table 116 LBN Brand Shares of Sun Care: % Value 2018-2021
Table 117 LBN Brand Shares of Premium Adult Sun Care: % Value 2018-2021
Table 118 Forecast Sales of Sun Care by Category: Value 2021-2026
Table 119 Forecast Sales of Sun Care by Category: % Value Growth 2021-2026
BABY AND CHILD-SPECIFIC PRODUCTS IN SPAIN
KEY DATA FINDINGS
2021 DEVELOPMENTS
Fewer babies, but many parents are prepared to spend more on them
Parents buying fewer specialised products
Private label given an additional boost by the pandemic
PROSPECTS AND OPPORTUNITIES
Government policies to support the birth rate might provide a boost to demand
YouTube and TikTok will grow in importance as marketing channels
Consumers will increasingly switch to more natural formulations
CATEGORY DATA
Table 120 Sales of Baby and Child-specific Products by Category: Value 2016-2021
Table 121 Sales of Baby and Child-specific Products by Category: % Value Growth 2016-2021
Table 122 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2016-2021
Table 123 NBO Company Shares of Baby and Child-specific Products: % Value 2017-2021
Table 124 LBN Brand Shares of Baby and Child-specific Products: % Value 2018-2021
Table 125 LBN Brand Shares of Baby and Child-specific Skin Care: % Value 2018-2021
Table 126 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2018-2021
Table 127 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2018-2021
Table 128 Forecast Sales of Baby and Child-specific Products by Category: Value 2021-2026
Table 129 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2021-2026
Table 130 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2021-2026
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