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Report
Beauty and Personal Care in South Africa
Market Direction I 2023-05-11 I 123 Pages I Euromonitor
In 2022, many consumers returned to their normal lives as the COVID-19 pandemic eased. However, most people now have to take into consideration the rising cost of living in South Africa. As a result of this, sales of beauty and personal care products were hampered by the struggling South African economy in 2022. During this year, many consumers made cuts to their spending, prioritising necessities over non-essentials. As more people in South Africa had less disposable income, this hampered sales...
Euromonitor International's Beauty and Personal Care in South Africa report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Dermocosmetics Beauty and Personal Care, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Prestige Beauty and Personal Care, Skin Care, Sun Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Beauty and Personal Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Beauty and Personal Care in South Africa
Euromonitor International
May 2023
List Of Contents And Tables
BEAUTY AND PERSONAL CARE IN SOUTH AFRICA
EXECUTIVE SUMMARY
Beauty and personal care in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for beauty and personal care?
MARKET DATA
Table 1 Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022
Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2018-2022
Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2018-2022
Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2019-2022
Table 6 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2017-2022
Table 7 Distribution of Beauty and Personal Care by Format: % Value 2017-2022
Table 8 Distribution of Beauty and Personal Care by Format and Category: % Value 2022
Table 9 Forecast Sales of Beauty and Personal Care by Category: Value 2022-2027
Table 10 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 1 Research Sources
MASS BEAUTY AND PERSONAL CARE IN SOUTH AFRICA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Mass beauty and personal care benefits as more consumers trade down
More South African consumers support local brands
Promotions and discounts allow mass beauty and personal care to remain competitive
PROSPECTS AND OPPORTUNITIES
Consumers will continue to shop close to home
A huge focus on private label
Consumers seek sustainable solutions from mass beauty and personal care players
CATEGORY DATA
Table 11 Sales of Mass Beauty and Personal Care by Category: Value 2017-2022
Table 12 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2017-2022
Table 13 NBO Company Shares of Mass Beauty and Personal Care: % Value 2018-2022
Table 14 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2019-2022
Table 15 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2022-2027
Table 16 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2022-2027
PREMIUM BEAUTY AND PERSONAL CARE IN SOUTH AFRICA
KEY DATA FINDINGS
2022 DEVELOPMENTS
More consumers trade down from premium to mass beauty and personal care
Lack of innovation amongst premium brands
Tourists offer opportunities for premium beauty and personal care brands
PROSPECTS AND OPPORTUNITIES
The rising popularity and continued introduction of premium minis
Focus on loyalty programmes
Changes in consumers' priorities from make-up to natural skin care
CATEGORY DATA
Table 17 Sales of Premium Beauty and Personal Care by Category: Value 2017-2022
Table 18 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2017-2022
Table 19 NBO Company Shares of Premium Beauty and Personal Care: % Value 2018-2022
Table 20 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2019-2022
Table 21 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2022-2027
Table 22 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2022-2027
BABY AND CHILD-SPECIFIC PRODUCTS IN SOUTH AFRICA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Baby and child-specific products remains resilient during the economic crisis
New retailers enter baby and child-specific products
Parents tend to be brand-loyal when purchasing products for their children
PROSPECTS AND OPPORTUNITIES
Consumers will still seek natural products for their children
Consumers will continue to shop closer to home
A strong focus on private label will remain a priority during the forecast period
CATEGORY DATA
Table 23 Sales of Baby and Child-specific Products by Category: Value 2017-2022
Table 24 Sales of Baby and Child-specific Products by Category: % Value Growth 2017-2022
Table 25 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2017-2022
Table 26 NBO Company Shares of Baby and Child-specific Products: % Value 2018-2022
Table 27 LBN Brand Shares of Baby and Child-specific Products: % Value 2019-2022
Table 28 LBN Brand Shares of Baby and Child-specific Skin Care: % Value 2019-2022
Table 29 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2019-2022
Table 30 Forecast Sales of Baby and Child-specific Products by Category: Value 2022-2027
Table 31 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2022-2027
Table 32 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2022-2027
BATH AND SHOWER IN SOUTH AFRICA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Bar soap remains the main consumer preference in bath and shower
Hand sanitiser sees an end to dynamic growth due to easing of COVID-19
Rising demand for natural ingredients
PROSPECTS AND OPPORTUNITIES
Promotions will continue to drive demand for bath and shower products
Fierce competition set to continue due to entry of new players
Consumers likely to be increasingly concerned about sustainability
CATEGORY DATA
Table 33 Sales of Bath and Shower by Category: Value 2017-2022
Table 34 Sales of Bath and Shower by Category: % Value Growth 2017-2022
Table 35 Sales of Bath and Shower by Premium vs Mass: % Value 2017-2022
Table 36 NBO Company Shares of Bath and Shower: % Value 2018-2022
Table 37 LBN Brand Shares of Bath and Shower: % Value 2019-2022
Table 38 Forecast Sales of Bath and Shower by Category: Value 2022-2027
Table 39 Forecast Sales of Bath and Shower by Category: % Value Growth 2022-2027
Table 40 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2022-2027
COLOUR COSMETICS IN SOUTH AFRICA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Colour cosmetics sees value growth as more consumers return to the office
The end of masking in South Africa contributes to value growth for lip products
Economic difficulties force trading down from premium to mass colour cosmetics
PROSPECTS AND OPPORTUNITIES
Increasing demand expected for hybrid products
The rise of premium minis set to continue
Discounts and promotions will continue to drive sales of colour cosmetics
CATEGORY DATA
Table 41 Sales of Colour Cosmetics by Category: Value 2017-2022
Table 42 Sales of Colour Cosmetics by Category: % Value Growth 2017-2022
Table 43 NBO Company Shares of Colour Cosmetics: % Value 2018-2022
Table 44 LBN Brand Shares of Colour Cosmetics: % Value 2019-2022
Table 45 LBN Brand Shares of Eye Make-up: % Value 2019-2022
Table 46 LBN Brand Shares of Facial Make-up: % Value 2019-2022
Table 47 LBN Brand Shares of Lip Products: % Value 2019-2022
Table 48 LBN Brand Shares of Nail Products: % Value 2019-2022
Table 49 LBN Brand Shares of Premium Colour Cosmetics: % Value 2019-2022
Table 50 Forecast Sales of Colour Cosmetics by Category: Value 2022-2027
Table 51 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2022-2027
DEODORANTS IN SOUTH AFRICA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Promotions and discounts drive sales of deodorants
Consumers are brand-loyal when it comes to deodorants
Consumers find alternatives to deodorants
PROSPECTS AND OPPORTUNITIES
Demand expected to rise for deodorants containing natural ingredients
Consumer shift from fragrances to deodorants likely to continue
Consumers will continue to shop closer to home
CATEGORY DATA
Table 52 Sales of Deodorants by Category: Value 2017-2022
Table 53 Sales of Deodorants by Category: % Value Growth 2017-2022
Table 54 Sales of Deodorants by Premium vs Mass: % Value 2017-2022
Table 55 NBO Company Shares of Deodorants: % Value 2018-2022
Table 56 LBN Brand Shares of Deodorants: % Value 2019-2022
Table 57 Forecast Sales of Deodorants by Category: Value 2022-2027
Table 58 Forecast Sales of Deodorants by Category: % Value Growth 2022-2027
Table 59 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2022-2027
DEPILATORIES IN SOUTH AFRICA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Consumers seek affordable products in difficult economic environment
Consumers adopt home remedies due to COVID-19 regulations
Consumers remain brand-loyal when it comes to razors
PROSPECTS AND OPPORTUNITIES
Habit persistence could benefit depilatories in the long term
Expanding the target audience for depilatories
Economic difficulties could drive more consumers to purchase private label
CATEGORY DATA
Table 60 Sales of Depilatories by Category: Value 2017-2022
Table 61 Sales of Depilatories by Category: % Value Growth 2017-2022
Table 62 Sales of Women's Razors and Blades by Type: % Value Breakdown 2018-2022
Table 63 NBO Company Shares of Depilatories: % Value 2018-2022
Table 64 LBN Brand Shares of Depilatories: % Value 2019-2022
Table 65 Forecast Sales of Depilatories by Category: Value 2022-2027
Table 66 Forecast Sales of Depilatories by Category: % Value Growth 2022-2027
FRAGRANCES IN SOUTH AFRICA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Fragrances are regarded as non-essential by many consumers
Promotions and discounts are the main sales drivers in fragrances
Some consumers purchase mass fragrance sets/kits due to economic hardship
PROSPECTS AND OPPORTUNITIES
Counterfeit products threaten the growth of fragrances
New players to enter the market offering consumers cheaper alternatives
Celebrity fragrances will continue to gain momentum due to social media
CATEGORY DATA
Table 67 Sales of Fragrances by Category: Value 2017-2022
Table 68 Sales of Fragrances by Category: % Value Growth 2017-2022
Table 69 NBO Company Shares of Fragrances: % Value 2018-2022
Table 70 LBN Brand Shares of Fragrances: % Value 2019-2022
Table 71 LBN Brand Shares of Premium Men's Fragrances: % Value 2019-2022
Table 72 LBN Brand Shares of Premium Women's Fragrances: % Value 2019-2022
Table 73 Forecast Sales of Fragrances by Category: Value 2022-2027
Table 74 Forecast Sales of Fragrances by Category: % Value Growth 2022-2027
HAIR CARE IN SOUTH AFRICA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Colourants continues to gain momentum in 2022
Consumers rely on promotions and discounts in hair care
Salon professional hair care products less affordable by consumers
PROSPECTS AND OPPORTUNITIES
A stronger focus on natural hair care
Consumers are becoming ingredient-specific when it comes to hair care products
Sustainability concerns likely to drive sales of newer formats
CATEGORY DATA
Table 75 Sales of Hair Care by Category: Value 2017-2022
Table 76 Sales of Hair Care by Category: % Value Growth 2017-2022
Table 77 Sales of Hair Care by Premium vs Mass: % Value 2017-2022
Table 78 NBO Company Shares of Hair Care: % Value 2018-2022
Table 79 NBO Company Shares of Salon Professional Hair Care: % Value 2018-2022
Table 80 LBN Brand Shares of Hair Care: % Value 2019-2022
Table 81 LBN Brand Shares of Colourants: % Value 2019-2022
Table 82 LBN Brand Shares of Salon Professional Hair Care: % Value 2019-2022
Table 83 LBN Brand Shares of Styling Agents: % Value 2019-2022
Table 84 LBN Brand Shares of Premium Hair Care: % Value 2019-2022
Table 85 Forecast Sales of Hair Care by Category: Value 2022-2027
Table 86 Forecast Sales of Hair Care by Category: % Value Growth 2022-2027
Table 87 Forecast Sales of Hair Care by Premium vs Mass: % Value 2022-2027
MEN'S GROOMING IN SOUTH AFRICA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Skin care brands focus on including men's skin care and other grooming products
Men continue to do their own grooming during 2022
Return to work accelerates the need for shaving products
PROSPECTS AND OPPORTUNITIES
Players will have to think of ways to drive sales other than promotions
A focus on specific ingredients in men's skin care products
A strong focus on sustainable packaging
CATEGORY DATA
Table 88 Sales of Men's Grooming by Category: Value 2017-2022
Table 89 Sales of Men's Grooming by Category: % Value Growth 2017-2022
Table 90 Sales of Men's Razors and Blades by Type: % Value Breakdown 2019-2022
Table 91 Sales of Men's Skin Care by Type: % Value Breakdown 2019-2022
Table 92 NBO Company Shares of Men's Grooming: % Value 2018-2022
Table 93 LBN Brand Shares of Men's Grooming: % Value 2019-2022
Table 94 LBN Brand Shares of Men's Razors and Blades: % Value 2019-2022
Table 95 Forecast Sales of Men's Grooming by Category: Value 2022-2027
Table 96 Forecast Sales of Men's Grooming by Category: % Value Growth 2022-2027
ORAL CARE IN SOUTH AFRICA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Promotions such as buy-one-get-one free a key growth driver in toothpaste
Charcoal toothpaste remains trendy
Consumers still choose to shop closer to home
PROSPECTS AND OPPORTUNITIES
Manual toothbrushes will continue to be preferred over electric toothbrushes
The expansion of flavoured toothpastes
Sustainability initiatives drive innovation in oral care
CATEGORY DATA
Table 97 Sales of Oral Care by Category: Value 2017-2022
Table 98 Sales of Oral Care by Category: % Value Growth 2017-2022
Table 99 Sales of Toothbrushes by Category: Value 2017-2022
Table 100 Sales of Toothbrushes by Category: % Value Growth 2017-2022
Table 101 Sales of Toothpaste by Type: % Value Breakdown 2018-2022
Table 102 NBO Company Shares of Oral Care: % Value 2018-2022
Table 103 LBN Brand Shares of Oral Care: % Value 2019-2022
Table 104 LBN Brand Shares of Mouthwashes/Dental Rinses: % Value 2019-2022
Table 105 LBN Brand Shares of Toothpaste: % Value 2019-2022
Table 106 Forecast Sales of Oral Care by Category: Value 2022-2027
Table 107 Forecast Sales of Oral Care by Category: % Value Growth 2022-2027
Table 108 Forecast Sales of Toothbrushes by Category: Value 2022-2027
Table 109 Forecast Sales of Toothbrushes by Category: % Value Growth 2022-2027
SKIN CARE IN SOUTH AFRICA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Consumers still prioritise skin care despite the challenging economy
Skin care brands use influencers as a marketing tool
Diversity and inclusion drive innovation in skin care
PROSPECTS AND OPPORTUNITIES
More consumers will buy skin care products containing retinol and other active ingredients
Skin care brands will use new technologies to help consumers with underlying skin conditions
Consumers still seek to support local brands and businesses
CATEGORY DATA
Table 110 Sales of Skin Care by Category: Value 2017-2022
Table 111 Sales of Skin Care by Category: % Value Growth 2017-2022
Table 112 NBO Company Shares of Skin Care: % Value 2018-2022
Table 113 LBN Brand Shares of Skin Care: % Value 2019-2022
Table 114 LBN Brand Shares of Basic Moisturisers: % Value 2019-2022
Table 115 LBN Brand Shares of Anti-agers: % Value 2019-2022
Table 116 LBN Brand Shares of Firming/Anti-cellulite Body Care: % Value 2019-2022
Table 117 LBN Brand Shares of General Purpose Body Care: % Value 2019-2022
Table 118 LBN Brand Shares of Premium Skin Care: % Value 2019-2022
Table 119 Forecast Sales of Skin Care by Category: Value 2022-2027
Table 120 Forecast Sales of Skin Care by Category: % Value Growth 2022-2027
SUN CARE IN SOUTH AFRICA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Mass sun care out performs premium sun care
Consumers focus on using sun care products that contain natural and organic ingredients
Sun protection feature becoming available in hybrid skin care products
PROSPECTS AND OPPORTUNITIES
Consumers become more aware of skin damage from the sun due to social media
Consumers return to outdoor activities, which could benefit sun care
Opportunity for players to offer sun protection products for various skin tones
CATEGORY DATA
Table 121 Sales of Sun Care by Category: Value 2017-2022
Table 122 Sales of Sun Care by Category: % Value Growth 2017-2022
Table 123 NBO Company Shares of Sun Care: % Value 2018-2022
Table 124 LBN Brand Shares of Sun Care: % Value 2019-2022
Table 125 LBN Brand Shares of Premium Adult Sun Care: % Value 2019-2022
Table 126 Forecast Sales of Sun Care by Category: Value 2022-2027
Table 127 Forecast Sales of Sun Care by Category: % Value Growth 2022-2027
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