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Report
Beauty and Personal Care in South Africa
Market Direction I 2022-05-27 I 133 Pages I Euromonitor
Value sales of beauty and personal care suffered significantly in 2020 as a result of the COVID-19 pandemic. Mask wearing and social restrictions impacted the market but certain categories suffered more than others. The wearing of protective face masks hampered growth of colour cosmetics such as lip products and facial make-up. Instead, the focus shifted towards health and wellness and the greater adoption of a natural beauty look. This trend was already emerging pre-pandemic but has since accel...
Euromonitor International's Beauty and Personal Care in South Africa report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2017-2021, allowing you to identify the sectors driving growth. Forecasts to 2026 illustrate how the market is set to change.
Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Dermocosmetics Beauty and Personal Care, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Prestige Beauty and Personal Care, Skin Care, Sun Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Beauty and Personal Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Beauty and Personal Care in South Africa
Euromonitor International
May 2022
List Of Contents And Tables
BEAUTY AND PERSONAL CARE IN SOUTH AFRICA
EXECUTIVE SUMMARY
Beauty and personal care in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for beauty and personal care?
CHART 1 Beauty and Personal Care Value Sales Growth Scenarios: 2019-2026
CHART 2 Beauty and Personal Care Impact of Soft Drivers on Value Sales: 2019-2026
MARKET DATA
Table 1 Sales of Beauty and Personal Care by Category: Value 2016-2021
Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2016-2021
Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2017-2021
Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2017-2021
Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2018-2021
Table 6 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2016-2021
Table 7 Distribution of Beauty and Personal Care by Format: % Value 2016-2021
Table 8 Distribution of Beauty and Personal Care by Format and Category: % Value 2021
Table 9 Forecast Sales of Beauty and Personal Care by Category: Value 2021-2026
Table 10 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2021-2026
DISCLAIMER
SOURCES
Summary 1 Research Sources
MASS BEAUTY AND PERSONAL CARE IN SOUTH AFRICA
KEY DATA FINDINGS
2021 DEVELOPMENTS
South Africans seek local brands
Changes in consumer lifestyle and habits alter purchasing decisions
Local consumers choose to shop closer to home
PROSPECTS AND OPPORTUNITIES
E-commerce more than just a sales tool
Pricing promotions set to continue
Focus on private label and local brands
CATEGORY DATA
Table 11 Sales of Mass Beauty and Personal Care by Category: Value 2016-2021
Table 12 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2016-2021
Table 13 NBO Company Shares of Mass Beauty and Personal Care: % Value 2017-2021
Table 14 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2018-2021
Table 15 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2021-2026
Table 16 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2021-2026
PREMIUM BEAUTY AND PERSONAL CARE IN SOUTH AFRICA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Tight budgets see local consumers trading down
Home seclusion and social restrictions lead to innovation
Price promotions evident throughout the segment
PROSPECTS AND OPPORTUNITIES
Reopening of economy and travel can lead to greater inbound spending
Fierce competition from mass and private label products
Changes in consumer preferences for health and beauty products
CATEGORY DATA
Table 17 Sales of Premium Beauty and Personal Care by Category: Value 2016-2021
Table 18 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2016-2021
Table 19 NBO Company Shares of Premium Beauty and Personal Care: % Value 2017-2021
Table 20 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2018-2021
Table 21 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2021-2026
Table 22 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2021-2026
BABY AND CHILD-SPECIFIC PRODUCTS IN SOUTH AFRICA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Leading brands maintain their positions
Focus on new parents to create loyalty
Consumers want to shop closer to home
PROSPECTS AND OPPORTUNITIES
Baby and child-specific products set for expansion
E-commerce has potential to grow over forecast period
Greater focus on private label products
CATEGORY DATA
Table 23 Sales of Baby and Child-specific Products by Category: Value 2016-2021
Table 24 Sales of Baby and Child-specific Products by Category: % Value Growth 2016-2021
Table 25 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2016-2021
Table 26 NBO Company Shares of Baby and Child-specific Products: % Value 2017-2021
Table 27 LBN Brand Shares of Baby and Child-specific Products: % Value 2018-2021
Table 28 LBN Brand Shares of Baby and Child-specific Skin Care: % Value 2018-2021
Table 29 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2018-2021
Table 30 Forecast Sales of Baby and Child-specific Products by Category: Value 2021-2026
Table 31 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2021-2026
Table 32 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2021-2026
BATH AND SHOWER IN SOUTH AFRICA
KEY DATA FINDINGS
2021 DEVELOPMENTS
A preference for hygiene over beauty products
E-commerce supports sales
Focus on specific benefits and ingredients in hand sanitisers
PROSPECTS AND OPPORTUNITIES
Pricing promotions set to continue as well as a greater focus on private label
Sustainability concerns drive new formats
Surge of new brands creates fierce competition
CATEGORY DATA
Table 33 Sales of Bath and Shower by Category: Value 2016-2021
Table 34 Sales of Bath and Shower by Category: % Value Growth 2016-2021
Table 35 Sales of Bath and Shower by Premium vs Mass: % Value 2016-2021
Table 36 NBO Company Shares of Bath and Shower: % Value 2017-2021
Table 37 LBN Brand Shares of Bath and Shower: % Value 2018-2021
Table 38 Forecast Sales of Bath and Shower by Category: Value 2021-2026
Table 39 Forecast Sales of Bath and Shower by Category: % Value Growth 2021-2026
Table 40 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2021-2026
COLOUR COSMETICS IN SOUTH AFRICA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Home seclusion negatively impacts colour cosmetics
Colour cosmetics sets/kits offer value to budget-conscious consumers
Mass segment fares marginally better than premium colour cosmetics
PROSPECTS AND OPPORTUNITIES
An increasing focus on natural beauty
Greater innovation is needed in e-commerce
Promotions, discounts and private label likely to be popular strategies
CATEGORY DATA
Table 41 Sales of Colour Cosmetics by Category: Value 2016-2021
Table 42 Sales of Colour Cosmetics by Category: % Value Growth 2016-2021
Table 43 NBO Company Shares of Colour Cosmetics: % Value 2017-2021
Table 44 LBN Brand Shares of Colour Cosmetics: % Value 2018-2021
Table 45 LBN Brand Shares of Eye Make-up: % Value 2018-2021
Table 46 LBN Brand Shares of Facial Make-up: % Value 2018-2021
Table 47 LBN Brand Shares of Lip Products: % Value 2018-2021
Table 48 LBN Brand Shares of Nail Products: % Value 2018-2021
Table 49 LBN Brand Shares of Premium Colour Cosmetics: % Value 2018-2021
Table 50 Forecast Sales of Colour Cosmetics by Category: Value 2021-2026
Table 51 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2021-2026
DEODORANTS IN SOUTH AFRICA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Improving demand for deodorants following prolonged home seclusion
Development of more natural sounding scents
Shift from fragrances to deodorants
PROSPECTS AND OPPORTUNITIES
Natural deodorants on the rise
Further sales growth of deodorants via e-commerce but penetration remains low
Consumers continue to shop closer to home
CATEGORY DATA
Table 52 Sales of Deodorants by Category: Value 2016-2021
Table 53 Sales of Deodorants by Category: % Value Growth 2016-2021
Table 54 Sales of Deodorants by Premium vs Mass: % Value 2016-2021
Table 55 NBO Company Shares of Deodorants: % Value 2017-2021
Table 56 LBN Brand Shares of Deodorants: % Value 2018-2021
Table 57 Forecast Sales of Deodorants by Category: Value 2021-2026
Table 58 Forecast Sales of Deodorants by Category: % Value Growth 2021-2026
Table 59 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2021-2026
DEPILATORIES IN SOUTH AFRICA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Home seclusion creates DIY trend but also reduces frequency of product use
Consumers seek affordable products
Wide product distribution supports established brands as consumers stay closer to home
PROSPECTS AND OPPORTUNITIES
Habit persistence can benefit depilatories in the long term
Expanding target audience for depilatories
Price-sensitive consumers drive private label decisions by retailers
CATEGORY DATA
Table 60 Sales of Depilatories by Category: Value 2016-2021
Table 61 Sales of Depilatories by Category: % Value Growth 2016-2021
Table 62 Sales of Women's Razors and Blades by Type: % Value Breakdown 2017-2021
Table 63 NBO Company Shares of Depilatories: % Value 2017-2021
Table 64 LBN Brand Shares of Depilatories: % Value 2018-2021
Table 65 Forecast Sales of Depilatories by Category: Value 2021-2026
Table 66 Forecast Sales of Depilatories by Category: % Value Growth 2021-2026
FRAGRANCES IN SOUTH AFRICA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Further home seclusion softens sales
Price promotions and value offerings are important to many consumers
Substitution by deodorants as consumers face economic hardship
PROSPECTS AND OPPORTUNITIES
Challenges in e-commerce need to be resolved
Natural fragrances and colognes set for expansion
Celebrity fragrances driven by increasing use of social media and time spent online
CATEGORY DATA
Table 67 Sales of Fragrances by Category: Value 2016-2021
Table 68 Sales of Fragrances by Category: % Value Growth 2016-2021
Table 69 NBO Company Shares of Fragrances: % Value 2017-2021
Table 70 LBN Brand Shares of Fragrances: % Value 2018-2021
Table 71 LBN Brand Shares of Premium Men's Fragrances: % Value 2018-2021
Table 72 LBN Brand Shares of Premium Women's Fragrances: % Value 2018-2021
Table 73 Forecast Sales of Fragrances by Category: Value 2021-2026
Table 74 Forecast Sales of Fragrances by Category: % Value Growth 2021-2026
HAIR CARE IN SOUTH AFRICA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Further boost for colourants due to home seclusion and DIY trend
Salon professional care seen as less affordable by local consumers
Consumers opt to shop closer to home
PROSPECTS AND OPPORTUNITIES
Further potential for online sales of hair care
Sustainability concerns drive new formats
Focus on natural hair care
CATEGORY DATA
Table 75 Sales of Hair Care by Category: Value 2016-2021
Table 76 Sales of Hair Care by Category: % Value Growth 2016-2021
Table 77 Sales of Hair Care by Premium vs Mass: % Value 2016-2021
Table 78 NBO Company Shares of Hair Care: % Value 2017-2021
Table 79 NBO Company Shares of Salon Professional Hair Care: % Value 2017-2021
Table 80 LBN Brand Shares of Hair Care: % Value 2018-2021
Table 81 LBN Brand Shares of Colourants: % Value 2018-2021
Table 82 LBN Brand Shares of Salon Professional Hair Care: % Value 2018-2021
Table 83 LBN Brand Shares of Styling Agents: % Value 2018-2021
Table 84 LBN Brand Shares of Premium Hair Care: % Value 2018-2021
Table 85 Forecast Sales of Hair Care by Category: Value 2021-2026
Table 86 Forecast Sales of Hair Care by Category: % Value Growth 2021-2026
Table 87 Forecast Sales of Hair Care by Premium vs Mass: % Value 2021-2026
MEN'S GROOMING IN SOUTH AFRICA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Home seclusion leads to relaxed grooming regimes
Mens bath and shower shows greater resilience
A stronger focus on mens skin care
PROSPECTS AND OPPORTUNITIES
Pricing promotions set to continue in mens fragrances
Mens shaving set to benefit as economy opens up on wider scale
Focus on natural and sustainable products
CATEGORY DATA
Table 88 Sales of Mens Grooming by Category: Value 2016-2021
Table 89 Sales of Mens Grooming by Category: % Value Growth 2016-2021
Table 90 Sales of Men's Razors and Blades by Type: % Value Breakdown 2018-2021
Table 91 Sales of Men's Skin Care by Type: % Value Breakdown 2018-2021
Table 92 NBO Company Shares of Mens Grooming: % Value 2017-2021
Table 93 LBN Brand Shares of Mens Grooming: % Value 2018-2021
Table 94 LBN Brand Shares of Men's Razors and Blades: % Value 2018-2021
Table 95 Forecast Sales of Mens Grooming by Category: Value 2021-2026
Table 96 Forecast Sales of Mens Grooming by Category: % Value Growth 2021-2026
ORAL CARE IN SOUTH AFRICA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Essential nature of oral care provides resilience
Charcoal toothpaste gains momentum
Consumers choose to shop closer to home
PROSPECTS AND OPPORTUNITIES
Manual toothbrushes and toothpaste will remain essential purchases
Inclusion of natural ingredients
Sustainability concerns to drive product innovation
CATEGORY DATA
Table 97 Sales of Oral Care by Category: Value 2016-2021
Table 98 Sales of Oral Care by Category: % Value Growth 2016-2021
Table 99 Sales of Toothbrushes by Category: Value 2016-2021
Table 100 Sales of Toothbrushes by Category: % Value Growth 2016-2021
Table 101 Sales of Toothpaste by Type: % Value Breakdown 2017-2021
Table 102 NBO Company Shares of Oral Care: % Value 2017-2021
Table 103 LBN Brand Shares of Oral Care: % Value 2018-2021
Table 104 LBN Brand Shares of Mouthwashes/Dental Rinses: % Value 2018-2021
Table 105 LBN Brand Shares of Toothpaste: % Value 2018-2021
Table 106 Forecast Sales of Oral Care by Category: Value 2021-2026
Table 107 Forecast Sales of Oral Care by Category: % Value Growth 2021-2026
Table 108 Forecast Sales of Toothbrushes by Category: Value 2021-2026
Table 109 Forecast Sales of Toothbrushes by Category: % Value Growth 2021-2026
SKIN CARE IN SOUTH AFRICA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Health and wellness focus and changing beauty habits benefit skin care
Move to support local brands and businesses
Products with wide distribution benefit the most
PROSPECTS AND OPPORTUNITIES
Rise of natural skin care
Hand care will remain a focus due to enhanced hand washing and sanitising
Consumers seek affordable products
CATEGORY DATA
Table 110 Sales of Skin Care by Category: Value 2016-2021
Table 111 Sales of Skin Care by Category: % Value Growth 2016-2021
Table 112 NBO Company Shares of Skin Care: % Value 2017-2021
Table 113 LBN Brand Shares of Skin Care: % Value 2018-2021
Table 114 LBN Brand Shares of Basic Moisturisers: % Value 2018-2021
Table 115 LBN Brand Shares of Anti-agers: % Value 2018-2021
Table 116 LBN Brand Shares of Firming/Anti-cellulite Body Care: % Value 2018-2021
Table 117 LBN Brand Shares of General Purpose Body Care: % Value 2018-2021
Table 118 LBN Brand Shares of Premium Skin Care: % Value 2018-2021
Table 119 Forecast Sales of Skin Care by Category: Value 2021-2026
Table 120 Forecast Sales of Skin Care by Category: % Value Growth 2021-2026
SUN CARE IN SOUTH AFRICA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Home seclusion dampens sales of sun care
Mass sun care outperforms premium segment as consumers trade down
PROSPECTS AND OPPORTUNITIES
Focus on natural and organic sun care
Reopening of economy set to benefit sun care
CATEGORY DATA
Table 121 Sales of Sun Care by Category: Value 2016-2021
Table 122 Sales of Sun Care by Category: % Value Growth 2016-2021
Table 123 NBO Company Shares of Sun Care: % Value 2017-2021
Table 124 LBN Brand Shares of Sun Care: % Value 2018-2021
Table 125 LBN Brand Shares of Premium Adult Sun Care: % Value 2018-2021
Table 126 Forecast Sales of Sun Care by Category: Value 2021-2026
Table 127 Forecast Sales of Sun Care by Category: % Value Growth 2021-2026
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