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Report
Beauty and Personal Care in Slovenia
Market Direction I 2023-05-15 I 97 Pages I Euromonitor
In 2022, the pandemic era settled down and consumers returned to their normal lives. After two years of restrictions, consumers were willing to spend their money on products that contributed to their sense of wellbeing. The unemployment rate is historically low in Slovenia, which is increasing consumers' rates of expenditure. But with the high level of employment and social life getting back to normal once again, lifestyles have become much busier and more stressful. Consumers mostly work for lo...
Euromonitor International's Beauty and Personal Care in Slovenia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Dermocosmetics Beauty and Personal Care, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Prestige Beauty and Personal Care, Skin Care, Sun Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Beauty and Personal Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Beauty and Personal Care in Slovenia
Euromonitor International
May 2023
List Of Contents And Tables
BEAUTY AND PERSONAL CARE IN SLOVENIA
EXECUTIVE SUMMARY
Beauty and personal care in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for beauty and personal care?
MARKET DATA
Table 1 Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022
Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2018-2022
Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2018-2022
Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2019-2022
Table 6 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2017-2022
Table 7 Distribution of Beauty and Personal Care by Format: % Value 2017-2022
Table 8 Distribution of Beauty and Personal Care by Format and Category: % Value 2022
Table 9 Forecast Sales of Beauty and Personal Care by Category: Value 2022-2027
Table 10 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 1 Research Sources
MASS BEAUTY AND PERSONAL CARE IN SLOVENIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Popularity of discounters supports private label growth
Mass products targeting natural and organic trend, while e-commerce eats into direct selling's sales
Beiersdorf retains lead
PROSPECTS AND OPPORTUNITIES
Organic and natural trend moving further into mass segment
Mass products set to perform well in everyday essentials
Mass segment adapting to evolving consumer trends
CATEGORY DATA
Table 11 Sales of Mass Beauty and Personal Care by Category: Value 2017-2022
Table 12 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2017-2022
Table 13 NBO Company Shares of Mass Beauty and Personal Care: % Value 2018-2022
Table 14 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2019-2022
Table 15 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2022-2027
Table 16 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2022-2027
PREMIUM BEAUTY AND PERSONAL CARE IN SLOVENIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Rising consumer awareness driving demand for premium products
Fragrances recovers to pre-pandemic levels, while premium men's grooming category sees growth
L'Oreal remains far ahead of rivals
PROSPECTS AND OPPORTUNITIES
Growth across categories
Players to invest in premium segment
Growing awareness of ingredients used in premium products
CATEGORY DATA
Table 17 Sales of Premium Beauty and Personal Care by Category: Value 2017-2022
Table 18 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2017-2022
Table 19 NBO Company Shares of Premium Beauty and Personal Care: % Value 2018-2022
Table 20 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2019-2022
Table 21 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2022-2027
Table 22 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2022-2027
BABY AND CHILD-SPECIFIC PRODUCTS IN SLOVENIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Demographic developments dampening demand
Premiumisation and inflation driving value growth, while sun care performs well
Beiersdorf leads with iconic brand
PROSPECTS AND OPPORTUNITIES
Low fertility rates pose ongoing threat
Ongoing trend towards natural products
E-commerce expansion
CATEGORY DATA
Table 23 Sales of Baby and Child-specific Products by Category: Value 2017-2022
Table 24 Sales of Baby and Child-specific Products by Category: % Value Growth 2017-2022
Table 25 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2017-2022
Table 26 NBO Company Shares of Baby and Child-specific Products: % Value 2018-2022
Table 27 LBN Brand Shares of Baby and Child-specific Products: % Value 2019-2022
Table 28 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2019-2022
Table 29 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2019-2022
Table 30 Forecast Sales of Baby and Child-specific Products by Category: Value 2022-2027
Table 31 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2022-2027
Table 32 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2022-2027
BATH AND SHOWER IN SLOVENIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Rising hygiene awareness supports growing demand for liquid soap
Private label gaining in popularity, supporting expansion of discounters
Broad portfolio supports Colgate-Palmolive's leading position
PROSPECTS AND OPPORTUNITIES
Intimate hygiene benefiting from growing consumer awareness
Hand sanitisers set to see decline, but sales remain above pre-pandemic levels
Growing interest in natural and organic products and local producers
CATEGORY DATA
Table 33 Sales of Bath and Shower by Category: Value 2017-2022
Table 34 Sales of Bath and Shower by Category: % Value Growth 2017-2022
Table 35 Sales of Bath and Shower by Premium vs Mass: % Value 2017-2022
Table 36 NBO Company Shares of Bath and Shower: % Value 2018-2022
Table 37 LBN Brand Shares of Bath and Shower: % Value 2019-2022
Table 38 LBN Brand Shares of Premium Bath and Shower: % Value 2019-2022
Table 39 Forecast Sales of Bath and Shower by Category: Value 2022-2027
Table 40 Forecast Sales of Bath and Shower by Category: % Value Growth 2022-2027
Table 41 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2022-2027
COLOUR COSMETICS IN SLOVENIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Colour cosmetics benefits from growing attention to self-care
Economic instability has limited impact as yet
Cosnova stays on top
PROSPECTS AND OPPORTUNITIES
E-commerce set to see further strong growth
Health awareness supporting demand for products with SPF properties
Nail products to lose out to salon visits
CATEGORY DATA
Table 42 Sales of Colour Cosmetics by Category: Value 2017-2022
Table 43 Sales of Colour Cosmetics by Category: % Value Growth 2017-2022
Table 44 Sales of Colour Cosmetics by Premium vs Mass: % Value 2017-2022
Table 45 NBO Company Shares of Colour Cosmetics: % Value 2018-2022
Table 46 LBN Brand Shares of Colour Cosmetics: % Value 2019-2022
Table 47 LBN Brand Shares of Premium Colour Cosmetics: % Value 2019-2022
Table 48 Forecast Sales of Colour Cosmetics by Category: Value 2022-2027
Table 49 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2022-2027
Table 50 Forecast Sales of Colour Cosmetics by Premium vs Mass: % Value 2022-2027
DEODORANTS IN SLOVENIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Revival of outdoor and social activity boosts demand
Many consumers remain brand loyal
Beauty specialists benefit from competitive pricing and broad product offer
PROSPECTS AND OPPORTUNITIES
Growing focus on natural products
Local players gaining share
Consumers looking for added functionality
CATEGORY DATA
Table 51 Sales of Deodorants by Category: Value 2017-2022
Table 52 Sales of Deodorants by Category: % Value Growth 2017-2022
Table 53 Sales of Deodorants by Premium vs Mass: % Value 2017-2022
Table 54 NBO Company Shares of Deodorants: % Value 2018-2022
Table 55 LBN Brand Shares of Deodorants: % Value 2019-2022
Table 56 LBN Brand Shares of Premium Deodorants: % Value 2019-2022
Table 57 Forecast Sales of Deodorants by Category: Value 2022-2027
Table 58 Forecast Sales of Deodorants by Category: % Value Growth 2022-2027
Table 59 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2022-2027
DEPILATORIES IN SLOVENIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Female consumers looking for new, more convenient products
Women look for more enduring results
Gillette and Wilkinson remain dominant
PROSPECTS AND OPPORTUNITIES
Constraints on development
E-commerce to benefit from pricing and product range
Interest in natural and organic ingredients
CATEGORY DATA
Table 60 Sales of Depilatories by Category: Value 2017-2022
Table 61 Sales of Depilatories by Category: % Value Growth 2017-2022
Table 62 NBO Company Shares of Depilatories: % Value 2018-2022
Table 63 LBN Brand Shares of Depilatories: % Value 2019-2022
Table 64 Forecast Sales of Depilatories by Category: Value 2022-2027
Table 65 Forecast Sales of Depilatories by Category: % Value Growth 2022-2027
FRAGRANCES IN SLOVENIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Fragrances sees significant growth
Trend towards lighter scents and expansion of sets/kits
Strong portfolio, competitive pricing and extensive distribution underpin Orbico's lead
PROSPECTS AND OPPORTUNITIES
Further development of e-commerce
Combining products
Greater emphasis on sustainability
CATEGORY DATA
Table 66 Sales of Fragrances by Category: Value 2017-2022
Table 67 Sales of Fragrances by Category: % Value Growth 2017-2022
Table 68 NBO Company Shares of Fragrances: % Value 2018-2022
Table 69 LBN Brand Shares of Fragrances: % Value 2019-2022
Table 70 LBN Brand Shares of Premium Men's Fragrances: % Value 2019-2022
Table 71 LBN Brand Shares of Premium Women's Fragrances: % Value 2019-2022
Table 72 Forecast Sales of Fragrances by Category: Value 2022-2027
Table 73 Forecast Sales of Fragrances by Category: % Value Growth 2022-2027
HAIR CARE IN SLOVENIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Strong performance in 2022
Henkel maintains strong position
Focus on damaged hair
PROSPECTS AND OPPORTUNITIES
Online retailers attracting consumers with more affordable premium products
Increasing interest in sustainability
Positive outlook for styling agents
CATEGORY DATA
Table 74 Sales of Hair Care by Category: Value 2017-2022
Table 75 Sales of Hair Care by Category: % Value Growth 2017-2022
Table 76 Sales of Hair Care by Premium vs Mass: % Value 2017-2022
Table 77 NBO Company Shares of Hair Care: % Value 2018-2022
Table 78 LBN Brand Shares of Hair Care: % Value 2019-2022
Table 79 NBO Company Shares of Salon Professional Hair Care: % Value 2018-2022
Table 80 LBN Brand Shares of Salon Professional Hair Care: % Value 2019-2022
Table 81 LBN Brand Shares of Premium Hair Care: % Value 2019-2022
Table 82 Forecast Sales of Hair Care by Category: Value 2022-2027
Table 83 Forecast Sales of Hair Care by Category: % Value Growth 2022-2027
Table 84 Forecast Sales of Hair Care by Premium vs Mass: % Value 2022-2027
MEN'S GROOMING IN SLOVENIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Fragrances seeing dynamic growth
Constraints on development of men-specific skin care
Orbico remains largest player
PROSPECTS AND OPPORTUNITIES
Potential in men's skin care
Multi-functionality and convenience key
Growing role for e-commerce
CATEGORY DATA
Table 85 Sales of Men's Grooming by Category: Value 2017-2022
Table 86 Sales of Men's Grooming by Category: % Value Growth 2017-2022
Table 87 Sales of Men's Razors and Blades by Type: % Value Breakdown 2019-2022
Table 88 Sales of Men's Skin Care by Type: % Value Breakdown 2019-2022
Table 89 NBO Company Shares of Men's Grooming: % Value 2018-2022
Table 90 LBN Brand Shares of Men's Grooming: % Value 2019-2022
Table 91 LBN Brand Shares of Men's Razors and Blades: % Value 2019-2022
Table 92 Forecast Sales of Men's Grooming by Category: Value 2022-2027
Table 93 Forecast Sales of Men's Grooming by Category: % Value Growth 2022-2027
ORAL CARE IN SLOVENIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Oral care continues to see demand boosted by pandemic effect
GlaxoSmithKline remains dominant
Looking for products with added benefits
PROSPECTS AND OPPORTUNITIES
Constraints on growth of electric and battery toothbrushes
Oral health problems to boost demand
Grocery shopping habits militate against dramatic e-commerce growth
CATEGORY DATA
Table 94 Sales of Oral Care by Category: Value 2017-2022
Table 95 Sales of Oral Care by Category: % Value Growth 2017-2022
Table 96 Sales of Toothbrushes by Category: Value 2017-2022
Table 97 Sales of Toothbrushes by Category: % Value Growth 2017-2022
Table 98 Sales of Toothpaste by Type: % Value Breakdown 2018-2022
Table 99 NBO Company Shares of Oral Care: % Value 2018-2022
Table 100 LBN Brand Shares of Oral Care: % Value 2019-2022
Table 101 Forecast Sales of Oral Care by Category: Value 2022-2027
Table 102 Forecast Sales of Oral Care by Category: % Value Growth 2022-2027
Table 103 Forecast Sales of Toothbrushes by Category: Value 2022-2027
Table 104 Forecast Sales of Toothbrushes by Category: % Value Growth 2022-2027
SKIN CARE IN SLOVENIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
New formats gaining in popularity
Consumers used to at-home treatments and showing growing interest in maintaining a youthful appearance
L'Oreal leads, while Beiersdorf has top brand
PROSPECTS AND OPPORTUNITIES
Potential for development of Korean cosmetics trend
Less is more
Social media marketing to support e-commerce growth
CATEGORY DATA
Table 105 Sales of Skin Care by Category: Value 2017-2022
Table 106 Sales of Skin Care by Category: % Value Growth 2017-2022
Table 107 NBO Company Shares of Skin Care: % Value 2018-2022
Table 108 LBN Brand Shares of Skin Care: % Value 2019-2022
Table 109 LBN Brand Shares of Premium Skin Care: % Value 2019-2022
Table 110 Forecast Sales of Skin Care by Category: Value 2022-2027
Table 111 Forecast Sales of Skin Care by Category: % Value Growth 2022-2027
SUN CARE IN SLOVENIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Health and wellness trend supporting growth
Sun protection used as part of daily skin care routines
Beiersdorf leads through Nivea
PROSPECTS AND OPPORTUNITIES
Search for online information to support e-commerce growth
Trend towards natural formulations
Health and wellness trend a double-edged sword
CATEGORY DATA
Table 112 Sales of Sun Care by Category: Value 2017-2022
Table 113 Sales of Sun Care by Category: % Value Growth 2017-2022
Table 114 Sales of Sun Care by Premium vs Mass: % Value 2017-2022
Table 115 NBO Company Shares of Sun Care: % Value 2018-2022
Table 116 LBN Brand Shares of Sun Care: % Value 2019-2022
Table 117 LBN Brand Shares of Premium Adult Sun Care: % Value 2019-2022
Table 118 Forecast Sales of Sun Care by Category: Value 2022-2027
Table 119 Forecast Sales of Sun Care by Category: % Value Growth 2022-2027
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