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Report

Beauty and Personal Care in Slovenia

Market Direction I 2022-06-15 I 97 Pages I Euromonitor

2021 was a good year for beauty and personal care, after a fall in current value sales in 2020, due to consumers being confined to home for the most part. In 2021, with society opening up, current value and volume sales increased. The recovery was also boosted by a strong rebound in the economy.

Euromonitor International's Beauty and Personal Care in Slovenia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2017-2021, allowing you to identify the sectors driving growth. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Dermocosmetics Beauty and Personal Care, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Prestige Beauty and Personal Care, Skin Care, Sun Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Beauty and Personal Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Beauty and Personal Care in Slovenia
Euromonitor International
June 2022

List Of Contents And Tables

BEAUTY AND PERSONAL CARE IN SLOVENIA
EXECUTIVE SUMMARY
Beauty and personal care in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for beauty and personal care?
MARKET DATA
Table 1 Sales of Beauty and Personal Care by Category: Value 2016-2021
Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2016-2021
Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2017-2021
Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2017-2021
Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2018-2021
Table 6 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2016-2021
Table 7 Distribution of Beauty and Personal Care by Format: % Value 2016-2021
Table 8 Distribution of Beauty and Personal Care by Format and Category: % Value 2021
Table 9 Forecast Sales of Beauty and Personal Care by Category: Value 2021-2026
Table 10 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2021-2026
DISCLAIMER
SOURCES
Summary 1 Research Sources
MASS BEAUTY AND PERSONAL CARE IN SLOVENIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Recovery in 2021, as society opens up
Beiersdorf retains top spot in 2021
Men's grooming dominated by mass products
PROSPECTS AND OPPORTUNITIES
Muted constant value growth over forecast period
Weaker performances for mass facial skin care and fragrances in comparison with premium
Sustainability enters the mainstream
CATEGORY DATA
Table 11 Sales of Mass Beauty and Personal Care by Category: Value 2016-2021
Table 12 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2016-2021
Table 13 NBO Company Shares of Mass Beauty and Personal Care: % Value 2017-2021
Table 14 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2018-2021
Table 15 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2021-2026
Table 16 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2021-2026
PREMIUM BEAUTY AND PERSONAL CARE IN SLOVENIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Recovery for premium in 2021
L'Oreal leads with its globally-recognised portfolio and strong reputation
Skin care and hair care strong performers
PROSPECTS AND OPPORTUNITIES
Healthy constant value growth over forecast period
E-commerce significant channel for premium beauty and personal care
Growing competition from higher quality mass brands
CATEGORY DATA
Table 17 Sales of Premium Beauty and Personal Care by Category: Value 2016-2021
Table 18 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2016-2021
Table 19 NBO Company Shares of Premium Beauty and Personal Care: % Value 2017-2021
Table 20 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2018-2021
Table 21 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2021-2026
Table 22 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2021-2026
BABY AND CHILD-SPECIFIC PRODUCTS IN SLOVENIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Parents try to give their children the best, despite economic uncertainty
Beiersdorf leads in 2021with its iconic Nivea Baby brand
Premiumisation trend gaining momentum
PROSPECTS AND OPPORTUNITIES
Muted constant value growth anticipated
Baby hair care loses out to 2-in-1 products
Increasing focus on natural ingredients
CATEGORY DATA
Table 23 Sales of Baby and Child-specific Products by Category: Value 2016-2021
Table 24 Sales of Baby and Child-specific Products by Category: % Value Growth 2016-2021
Table 25 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2016-2021
Table 26 NBO Company Shares of Baby and Child-specific Products: % Value 2017-2021
Table 27 LBN Brand Shares of Baby and Child-specific Products: % Value 2018-2021
Table 28 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2018-2021
Table 29 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2018-2021
Table 30 Forecast Sales of Baby and Child-specific Products by Category: Value 2021-2026
Table 31 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2021-2026
Table 32 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2021-2026
BATH AND SHOWER IN SLOVENIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Lower value and volume sales in 2021
Colgate-Palmolive Adria continues to lead in 2021
Hand sanitisers a one hit wonder
PROSPECTS AND OPPORTUNITIES
Muted constant value growth over forecast period
Consumers look for clean labels with less additives
Body powders continue decline
CATEGORY DATA
Table 33 Sales of Bath and Shower by Category: Value 2016-2021
Table 34 Sales of Bath and Shower by Category: % Value Growth 2016-2021
Table 35 Sales of Bath and Shower by Premium vs Mass: % Value 2016-2021
Table 36 NBO Company Shares of Bath and Shower: % Value 2017-2021
Table 37 LBN Brand Shares of Bath and Shower: % Value 2018-2021
Table 38 LBN Brand Shares of Premium Bath and Shower: % Value 2018-2021
Table 39 Forecast Sales of Bath and Shower by Category: Value 2021-2026
Table 40 Forecast Sales of Bath and Shower by Category: % Value Growth 2021-2026
Table 41 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2021-2026
COLOUR COSMETICS IN SLOVENIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Recovery in 2021
Players launch eye-make up products as face mask wearing continues
Cosnova regains top spot
PROSPECTS AND OPPORTUNITIES
BB/CC creams benefit from a growing trend for a more natural look
E-commerce growth continues
Cruelty-free and organic key trends over forecast period
CATEGORY DATA
Table 42 Sales of Colour Cosmetics by Category: Value 2016-2021
Table 43 Sales of Colour Cosmetics by Category: % Value Growth 2016-2021
Table 44 Sales of Colour Cosmetics by Premium vs Mass: % Value 2016-2021
Table 45 NBO Company Shares of Colour Cosmetics: % Value 2017-2021
Table 46 LBN Brand Shares of Colour Cosmetics: % Value 2018-2021
Table 47 LBN Brand Shares of Premium Colour Cosmetics: % Value 2018-2021
Table 48 Forecast Sales of Colour Cosmetics by Category: Value 2021-2026
Table 49 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2021-2026
Table 50 Forecast Sales of Colour Cosmetics by Premium vs Mass: % Value 2021-2026
DEODORANTS IN SLOVENIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Opening of society benefits deodorants
Iconic Nivea brand leads deodorants thanks to a loyal consumer base
Roll-ons drive value growth
PROSPECTS AND OPPORTUNITIES
Manufacturers focus on various different benefits to stimulate growth
Deodorants with organic natural ingredients a growing trend
Modern grocery channels gain further value share
CATEGORY DATA
Table 51 Sales of Deodorants by Category: Value 2016-2021
Table 52 Sales of Deodorants by Category: % Value Growth 2016-2021
Table 53 Sales of Deodorants by Premium vs Mass: % Value 2016-2021
Table 54 NBO Company Shares of Deodorants: % Value 2017-2021
Table 55 LBN Brand Shares of Deodorants: % Value 2018-2021
Table 56 LBN Brand Shares of Premium Deodorants: % Value 2018-2021
Table 57 Forecast Sales of Deodorants by Category: Value 2021-2026
Table 58 Forecast Sales of Deodorants by Category: % Value Growth 2021-2026
Table 59 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2021-2026
DEPILATORIES IN SLOVENIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Volume sales unchanged
Orbico maintains lead with Gillette brand
Depilatories remains a staid product area
PROSPECTS AND OPPORTUNITIES
Muted constant value growth over forecast period
Innovation centred on natural ingredients and added convenience
Permanent hair removal long-term threat to depilatories
CATEGORY DATA
Table 60 Sales of Depilatories by Category: Value 2016-2021
Table 61 Sales of Depilatories by Category: % Value Growth 2016-2021
Table 62 NBO Company Shares of Depilatories: % Value 2017-2021
Table 63 LBN Brand Shares of Depilatories: % Value 2018-2021
Table 64 Forecast Sales of Depilatories by Category: Value 2021-2026
Table 65 Forecast Sales of Depilatories by Category: % Value Growth 2021-2026
FRAGRANCES IN SLOVENIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Opening of society benefits fragrances
Orbico leads with strong brands and extensive distribution
Intense scents and attractive packaging continue to attract
PROSPECTS AND OPPORTUNITIES
Moderate constant value growth over forecast period
Unisex fragrances a growing trend
E-commerce continues to gain value share
CATEGORY DATA
Table 66 Sales of Fragrances by Category: Value 2016-2021
Table 67 Sales of Fragrances by Category: % Value Growth 2016-2021
Table 68 NBO Company Shares of Fragrances: % Value 2017-2021
Table 69 LBN Brand Shares of Fragrances: % Value 2018-2021
Table 70 LBN Brand Shares of Premium Men's Fragrances: % Value 2018-2021
Table 71 LBN Brand Shares of Premium Women's Fragrances: % Value 2018-2021
Table 72 Forecast Sales of Fragrances by Category: Value 2021-2026
Table 73 Forecast Sales of Fragrances by Category: % Value Growth 2021-2026
HAIR CARE IN SLOVENIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Recovery in 2021
Henkel Slovenija doo maintains its lead with its wide portfolio of affordable products
Sets increasing popular
PROSPECTS AND OPPORTUNITIES
Muted constant value growth over forecast period
Innovation expected in the natural and organic sphere
Further growth of e-commerce expected
CATEGORY DATA
Table 74 Sales of Hair Care by Category: Value 2016-2021
Table 75 Sales of Hair Care by Category: % Value Growth 2016-2021
Table 76 Sales of Hair Care by Premium vs Mass: % Value 2016-2021
Table 77 NBO Company Shares of Hair Care: % Value 2017-2021
Table 78 LBN Brand Shares of Hair Care: % Value 2018-2021
Table 79 NBO Company Shares of Salon Professional Hair Care: % Value 2017-2021
Table 80 LBN Brand Shares of Salon Professional Hair Care: % Value 2018-2021
Table 81 LBN Brand Shares of Premium Hair Care: % Value 2018-2021
Table 82 Forecast Sales of Hair Care by Category: Value 2021-2026
Table 83 Forecast Sales of Hair Care by Category: % Value Growth 2021-2026
Table 84 Forecast Sales of Hair Care by Premium vs Mass: % Value 2021-2026
MEN'S GROOMING IN SLOVENIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Volume growth on par with 2020
Orbico maintains its lead in 2021 with its expansive product portfolio
Men's toiletries performing strongly
PROSPECTS AND OPPORTUNITIES
Muted constant value growth over forecast period
Further growth expected in beard grooming and skin care
E-commerce drives value sale of sustainable brands
CATEGORY DATA
Table 85 Sales of Men's Grooming by Category: Value 2016-2021
Table 86 Sales of Men's Grooming by Category: % Value Growth 2016-2021
Table 87 Sales of Men's Razors and Blades by Type: % Value Breakdown 2018-2021
Table 88 Sales of Men's Skin Care by Type: % Value Breakdown 2018-2021
Table 89 NBO Company Shares of Men's Grooming: % Value 2017-2021
Table 90 LBN Brand Shares of Men's Grooming: % Value 2018-2021
Table 91 LBN Brand Shares of Men's Razors and Blades: % Value 2018-2021
Table 92 Forecast Sales of Men's Grooming by Category: Value 2021-2026
Table 93 Forecast Sales of Men's Grooming by Category: % Value Growth 2021-2026
ORAL CARE IN SLOVENIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Oral care unaffected by pandemic
GlaxoSmithKline maintains its lead with its well-known brands
Increase in new product development activity
PROSPECTS AND OPPORTUNITIES
Rising awareness of dental health to boost interest
Consumers increasingly look for teeth whitening benefits
Oral care goes green
CATEGORY DATA
Table 94 Sales of Oral Care by Category: Value 2016-2021
Table 95 Sales of Oral Care by Category: % Value Growth 2016-2021
Table 96 Sales of Toothbrushes by Category: Value 2016-2021
Table 97 Sales of Toothbrushes by Category: % Value Growth 2016-2021
Table 98 Sales of Toothpaste by Type: % Value Breakdown 2017-2021
Table 99 NBO Company Shares of Oral Care: % Value 2017-2021
Table 100 LBN Brand Shares of Oral Care: % Value 2018-2021
Table 101 Forecast Sales of Oral Care by Category: Value 2021-2026
Table 102 Forecast Sales of Oral Care by Category: % Value Growth 2021-2026
Table 103 Forecast Sales of Toothbrushes by Category: Value 2021-2026
Table 104 Forecast Sales of Toothbrushes by Category: % Value Growth 2021-2026
SKIN CARE IN SLOVENIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Certain pandemic behaviours persist in 2021
L'Oreal maintains its lead in 2021; however, less expensive products from Beiersdorf top the list for the most popular brands
Skin care sets/kits increasingly popular
PROSPECTS AND OPPORTUNITIES
Moderate constant value growth over forecast period
Consumers look for sustainability and transparency
Shift towards multi-benefit products over forecast period
CATEGORY DATA
Table 105 Sales of Skin Care by Category: Value 2016-2021
Table 106 Sales of Skin Care by Category: % Value Growth 2016-2021
Table 107 NBO Company Shares of Skin Care: % Value 2017-2021
Table 108 LBN Brand Shares of Skin Care: % Value 2018-2021
Table 109 LBN Brand Shares of Premium Skin Care: % Value 2018-2021
Table 110 Forecast Sales of Skin Care by Category: Value 2021-2026
Table 111 Forecast Sales of Skin Care by Category: % Value Growth 2021-2026
SUN CARE IN SLOVENIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Recovery in 2021, after steep volume decline
Beiersdorf maintains its lead with its popular Nivea Sun brand
Self-tanning gaining value share
PROSPECTS AND OPPORTUNITIES
Moderate constant value growth over forecast period
Blurring of lines between skin care and sun care
Products with natural ingredients set to drive future growth
CATEGORY DATA
Table 112 Sales of Sun Care by Category: Value 2016-2021
Table 113 Sales of Sun Care by Category: % Value Growth 2016-2021
Table 114 Sales of Sun Care by Premium vs Mass: % Value 2016-2021
Table 115 NBO Company Shares of Sun Care: % Value 2017-2021
Table 116 LBN Brand Shares of Sun Care: % Value 2018-2021
Table 117 LBN Brand Shares of Premium Adult Sun Care: % Value 2018-2021
Table 118 Forecast Sales of Sun Care by Category: Value 2021-2026
Table 119 Forecast Sales of Sun Care by Category: % Value Growth 2021-2026

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