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Report
Beauty and Personal Care in Pakistan
Market Direction I 2023-05-15 I 90 Pages I Euromonitor
While in 2022 Pakistan largely put the disruptions caused by the pandemic behind it, there were other challenges. Massive devaluation of the Pakistani rupee against major world currencies and spiralling double-digit inflation, partly caused by the energy crisis stemming from the war in Ukraine, led to a dismal economic picture. In addition, catastrophic floods left hundreds of thousands in need of emergency aid. However, despite the difficult economic conditions, beauty and personal care registe...
Euromonitor International's Beauty and Personal Care in Pakistan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Dermocosmetics Beauty and Personal Care, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Prestige Beauty and Personal Care, Skin Care, Sun Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Beauty and Personal Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Beauty and Personal Care in Pakistan
Euromonitor International
May 2023
List Of Contents And Tables
BEAUTY AND PERSONAL CARE IN PAKISTAN
EXECUTIVE SUMMARY
Beauty and personal care in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for beauty and personal care?
MARKET DATA
Table 1 Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022
Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2018-2022
Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2018-2022
Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2019-2022
Table 6 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2017-2022
Table 7 Distribution of Beauty and Personal Care by Format: % Value 2017-2022
Table 8 Distribution of Beauty and Personal Care by Format and Category: % Value 2022
Table 9 Forecast Sales of Beauty and Personal Care by Category: Value 2022-2027
Table 10 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 1 Research Sources
MASS BEAUTY AND PERSONAL CARE IN PAKISTAN
KEY DATA FINDINGS
2022 DEVELOPMENTS
Moderate growth, in spite of high inflation
Competitive landscape becomes more consolidated over review period
Extensive distribution benefits mass
PROSPECTS AND OPPORTUNITIES
Moderate outlook over forecast period
Expansion of modern retailing contributing to rising sales
A more natural approach over the forecast period
CATEGORY DATA
Table 11 Sales of Mass Beauty and Personal Care by Category: Value 2017-2022
Table 12 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2017-2022
Table 13 NBO Company Shares of Mass Beauty and Personal Care: % Value 2018-2022
Table 14 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2019-2022
Table 15 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2022-2027
Table 16 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2022-2027
PREMIUM BEAUTY AND PERSONAL CARE IN PAKISTAN
KEY DATA FINDINGS
2022 DEVELOPMENTS
Lower growth than mass as inflation bites
Premium fragrance brands lead competitive landscape
Premium skin care accounts for most value sales
PROSPECTS AND OPPORTUNITIES
Healthy outlook over forecast period
Growing competition from higher quality mass brands
Domestic production continues to be limited
CATEGORY DATA
Table 17 Sales of Premium Beauty and Personal Care by Category: Value 2017-2022
Table 18 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2017-2022
Table 19 NBO Company Shares of Premium Beauty and Personal Care: % Value 2018-2022
Table 20 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2019-2022
Table 21 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2022-2027
Table 22 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2022-2027
BABY AND CHILD-SPECIFIC PRODUCTS IN PAKISTAN
KEY DATA FINDINGS
2022 DEVELOPMENTS
Healthy volume growth, in spite of high inflation
Competitive landscape remained stable
Baby wipes registers highest current value growth
PROSPECTS AND OPPORTUNITIES
Healthy value and volume growth over forecast period
Consumers increasingly concerned about the environment
Packaging key way to drive value sales
CATEGORY DATA
Table 23 Sales of Baby and Child-specific Products by Category: Value 2017-2022
Table 24 Sales of Baby and Child-specific Products by Category: % Value Growth 2017-2022
Table 25 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2017-2022
Table 26 NBO Company Shares of Baby and Child-specific Products: % Value 2018-2022
Table 27 LBN Brand Shares of Baby and Child-specific Products: % Value 2019-2022
Table 28 Forecast Sales of Baby and Child-specific Products by Category: Value 2022-2027
Table 29 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2022-2027
Table 30 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2022-2027
BATH AND SHOWER IN PAKISTAN
KEY DATA FINDINGS
2022 DEVELOPMENTS
Population growth supports volume growth
Multinationals still dominate
Bar soap continues to be most popular product
PROSPECTS AND OPPORTUNITIES
Moderate outlook over forecast period
Growing focus on natural products in response to rising health consciousness
Players compete through differentiation
CATEGORY DATA
Table 31 Sales of Bath and Shower by Category: Value 2017-2022
Table 32 Sales of Bath and Shower by Category: % Value Growth 2017-2022
Table 33 Sales of Bath and Shower by Premium vs Mass: % Value 2017-2022
Table 34 NBO Company Shares of Bath and Shower: % Value 2018-2022
Table 35 LBN Brand Shares of Bath and Shower: % Value 2019-2022
Table 36 Forecast Sales of Bath and Shower by Category: Value 2022-2027
Table 37 Forecast Sales of Bath and Shower by Category: % Value Growth 2022-2027
Table 38 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2022-2027
COLOUR COSMETICS IN PAKISTAN
KEY DATA FINDINGS
2022 DEVELOPMENTS
Growth muted by soaring inflation
Local brands have significant foothold
Social media increasingly important
PROSPECTS AND OPPORTUNITIES
Society fully opening benefits colour cosmetics
Clean movement gathers momentum
Multifunctional products increasingly popular
CATEGORY DATA
Table 39 Sales of Colour Cosmetics by Category: Value 2017-2022
Table 40 Sales of Colour Cosmetics by Category: % Value Growth 2017-2022
Table 41 Sales of Colour Cosmetics by Premium vs Mass: % Value 2017-2022
Table 42 NBO Company Shares of Colour Cosmetics: % Value 2018-2022
Table 43 LBN Brand Shares of Colour Cosmetics: % Value 2019-2022
Table 44 LBN Brand Shares of Premium Colour Cosmetics: % Value 2019-2022
Table 45 Forecast Sales of Colour Cosmetics by Category: Value 2022-2027
Table 46 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2022-2027
Table 47 Forecast Sales of Colour Cosmetics by Premium vs Mass: % Value 2022-2027
DEODORANTS IN PAKISTAN
KEY DATA FINDINGS
2022 DEVELOPMENTS
Significant increase in volume sales, as society opens up
Multinationals continue to dominate
Deodorants sprays the most popular format
PROSPECTS AND OPPORTUNITIES
Society fully opening benefits deodorants
Manufacturers focus on various different benefits to stimulate growth
Potential for growth of premium deodorants, with a more natural positioning
CATEGORY DATA
Table 48 Sales of Deodorants by Category: Value 2017-2022
Table 49 Sales of Deodorants by Category: % Value Growth 2017-2022
Table 50 Sales of Deodorants by Premium vs Mass: % Value 2017-2022
Table 51 NBO Company Shares of Deodorants: % Value 2018-2022
Table 52 LBN Brand Shares of Deodorants: % Value 2019-2022
Table 53 Forecast Sales of Deodorants by Category: Value 2022-2027
Table 54 Forecast Sales of Deodorants by Category: % Value Growth 2022-2027
Table 55 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2022-2027
DEPILATORIES IN PAKISTAN
KEY DATA FINDINGS
2022 DEVELOPMENTS
Healthy increase in volume sales, as society opens up
Veet continues to lead
More women joining the workforce fuels sales
PROSPECTS AND OPPORTUNITIES
Rosy outlook over forecast period
Women's razors and blades to grow as the taboo around usage weakens
Strong marketing to push awareness and use
CATEGORY DATA
Table 56 Sales of Depilatories by Category: Value 2017-2022
Table 57 Sales of Depilatories by Category: % Value Growth 2017-2022
Table 58 NBO Company Shares of Depilatories: % Value 2018-2022
Table 59 LBN Brand Shares of Depilatories: % Value 2019-2022
Table 60 Forecast Sales of Depilatories by Category: Value 2022-2027
Table 61 Forecast Sales of Depilatories by Category: % Value Growth 2022-2027
FRAGRANCES IN PAKISTAN
KEY DATA FINDINGS
2022 DEVELOPMENTS
High inflation dampens volume sales
Fragrances continued to be highly fragmented
Premium outperforms mass
PROSPECTS AND OPPORTUNITIES
Positive outlook over forecast period
Continued concerns regarding counterfeit
E-commerce continues to gain value share
CATEGORY DATA
Table 62 Sales of Fragrances by Category: Value 2017-2022
Table 63 Sales of Fragrances by Category: % Value Growth 2017-2022
Table 64 NBO Company Shares of Fragrances: % Value 2018-2022
Table 65 LBN Brand Shares of Fragrances: % Value 2019-2022
Table 66 LBN Brand Shares of Premium Men's Fragrances: % Value 2019-2022
Table 67 LBN Brand Shares of Premium Women's Fragrances: % Value 2019-2022
Table 68 Forecast Sales of Fragrances by Category: Value 2022-2027
Table 69 Forecast Sales of Fragrances by Category: % Value Growth 2022-2027
HAIR CARE IN PAKISTAN
KEY DATA FINDINGS
2022 DEVELOPMENTS
High inflation dampens volume sales
Multinationals still dominate
2-in-1 products register highest current value growth
PROSPECTS AND OPPORTUNITIES
Moderate outlook over forecast period
Product launches expected in the natural and organic sphere
Greater attention to personal image to boost appeal of specialised hair care options
CATEGORY DATA
Table 70 Sales of Hair Care by Category: Value 2017-2022
Table 71 Sales of Hair Care by Category: % Value Growth 2017-2022
Table 72 Sales of Hair Care by Premium vs Mass: % Value 2017-2022
Table 73 NBO Company Shares of Hair Care: % Value 2018-2022
Table 74 LBN Brand Shares of Hair Care: % Value 2019-2022
Table 75 LBN Brand Shares of Premium Hair Care: % Value 2019-2022
Table 76 Forecast Sales of Hair Care by Category: Value 2022-2027
Table 77 Forecast Sales of Hair Care by Category: % Value Growth 2022-2027
Table 78 Forecast Sales of Hair Care by Premium vs Mass: % Value 2022-2027
MEN'S GROOMING IN PAKISTAN
KEY DATA FINDINGS
2022 DEVELOPMENTS
Populations growth ensures modest volume growth
Procter & Gamble holds on to clear lead
Electric shavers stealing some value share from razors and blades
PROSPECTS AND OPPORTUNITIES
Very healthy constant value growth over forecast period
Greater exposure to pique interest in less developed products
Men's grooming will become more segmented and specialised
CATEGORY DATA
Table 79 Sales of Men's Grooming by Category: Value 2017-2022
Table 80 Sales of Men's Grooming by Category: % Value Growth 2017-2022
Table 81 Sales of Men's Razors and Blades by Type: % Value Breakdown 2019-2022
Table 82 Sales of Men's Skin Care by Type: % Value Breakdown 2019-2022
Table 83 NBO Company Shares of Men's Grooming: % Value 2018-2022
Table 84 LBN Brand Shares of Men's Grooming: % Value 2019-2022
Table 85 LBN Brand Shares of Men's Razors and Blades: % Value 2019-2022
Table 86 Forecast Sales of Men's Grooming by Category: Value 2022-2027
Table 87 Forecast Sales of Men's Grooming by Category: % Value Growth 2022-2027
ORAL CARE IN PAKISTAN
KEY DATA FINDINGS
2022 DEVELOPMENTS
Healthy increase in volume sales, as society opens up
Colgate and Sensodyne continue to dominate
Multifunctional benefits in demand
PROSPECTS AND OPPORTUNITIES
Further room for growth as standards of dental hygiene improve
Barriers to entry remain strong
Increased interest in toothpaste with a more natural positioning
CATEGORY DATA
Table 88 Sales of Oral Care by Category: Value 2017-2022
Table 89 Sales of Oral Care by Category: % Value Growth 2017-2022
Table 90 Sales of Toothbrushes by Category: Value 2017-2022
Table 91 Sales of Toothbrushes by Category: % Value Growth 2017-2022
Table 92 Sales of Toothpaste by Type: % Value Breakdown 2018-2022
Table 93 NBO Company Shares of Oral Care: % Value 2018-2022
Table 94 LBN Brand Shares of Oral Care: % Value 2019-2022
Table 95 Forecast Sales of Oral Care by Category: Value 2022-2027
Table 96 Forecast Sales of Oral Care by Category: % Value Growth 2022-2027
Table 97 Forecast Sales of Toothbrushes by Category: Value 2022-2027
Table 98 Forecast Sales of Toothbrushes by Category: % Value Growth 2022-2027
SKIN CARE IN PAKISTAN
KEY DATA FINDINGS
2022 DEVELOPMENTS
Healthy growth in what is still an immature product area
Unilever benefits from large portfolio and ongoing investment
More women joining the workforce boost value sales
PROSPECTS AND OPPORTUNITIES
Healthy outlook over forecast period
Clean and natural ingredients more in demand
Move towards multi-benefit products over forecast period
CATEGORY DATA
Table 99 Sales of Skin Care by Category: Value 2017-2022
Table 100 Sales of Skin Care by Category: % Value Growth 2017-2022
Table 101 NBO Company Shares of Skin Care: % Value 2018-2022
Table 102 LBN Brand Shares of Skin Care: % Value 2019-2022
Table 103 LBN Brand Shares of Premium Skin Care: % Value 2019-2022
Table 104 Forecast Sales of Skin Care by Category: Value 2022-2027
Table 105 Forecast Sales of Skin Care by Category: % Value Growth 2022-2027
SUN CARE IN PAKISTAN
KEY DATA FINDINGS
2022 DEVELOPMENTS
Value sales low, though growth is healthy
Pond's holds on to top spot
High sun protection factor and other benefits in demand
PROSPECTS AND OPPORTUNITIES
Healthy growth over forecast period
Blurring of lines between skin care and sun care
Focus on education on the risks of exposure to the sun stimulate demand
CATEGORY DATA
Table 106 Sales of Sun Care by Category: Value 2017-2022
Table 107 Sales of Sun Care by Category: % Value Growth 2017-2022
Table 108 Sales of Sun Care by Premium vs Mass: % Value 2017-2022
Table 109 NBO Company Shares of Sun Care: % Value 2018-2022
Table 110 LBN Brand Shares of Sun Care: % Value 2019-2022
Table 111 Forecast Sales of Sun Care by Category: Value 2022-2027
Table 112 Forecast Sales of Sun Care by Category: % Value Growth 2022-2027
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